Learn Online Paid Advertising

Spread the word, improve engagement, and boost sales – paid media are your friend to kickstart your brand and keep it running.
Mastering Amazon PPC in 2024 (Updated Step-by-Step Guide)
Amazon PPC is an advertising platform that helps sellers promote their products on the Amazon marketplace. When a shopper searches for a product using a relevant keyword, the sellers with the highest bids win the auction, and their product ads get listed in the sponsored placements. Advertisers only pay the bid price if their ad gets clicked.
Instantly Boost Sales with These 10 Multichannel & Omnichannel eCommerce Strategies
What are omnichannel eCommerce and multichannel eCommerce, and what are some strategies? Quick Answer: Omnichannel and multichannel eCommerce are different approaches to selling products online. With multichannel eCommerce, you sell products through independent channels like an online store, a mobile app, or third-party marketplaces. Omnichannel eCommerce is a more integrated approach. It focuses on creating a smooth and consistent customer experience across all online and offline channels. For example, a customer could begin their shopping journey on a mobile app, switch to a website for more information, and then purchase in a physical store. Post Contents: [ show hide ]
9 Best eCommerce Sales Channels to Tap Into + 3 Case Studies
The best eCommerce sales channels include setting up a website, social media platforms, and online marketplaces.
How To Create and Optimize Product Listing Ads (PLAs) for Dropshipping & eCommerce
Product listing ads are a powerful way to drive traffic to your store and generate sales. Also known as Google Shopping Ads, these ads are created specifically for eCommerce. You can get your dropshipping products in front of searchers actively looking to make a purchase. In this guide, we’ll reveal why product listing ads are a great way to promote your products and how to set up your first campaign. What’s inside? [ show hide ] What Are Product Listing Ads? Advantages of Using PLAs How To Set Up and Use Product Listing Ads
AOV vs. LTV: Why Lifetime Value May Matter Most In eCommerce
The world of eCommerce is a competitive one and a successful marketing strategy is one of the best ways to get ahead. It’s simple to say that marketing strategy is important, but much more difficult to determine which marketing strategy is best for you. Thankfully, this can be much easier when you’re making good use of data and statistics. Many marketing techniques focus on increasing Average Order Value, or AOV. AOV isn’t the only important statistic, though. Increasing your customers’ Lifetime Value, or LTV, could be key to long-lasting success. Here, we discuss AOV and LTV, as well as the best ways to improve both metrics for bottom line profitability. Average Order Value: A One-Time Revenue Boost