Zack Rutherford

Zack Rutherford

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About Zack
Zack Rutherford is a freelance copywriter. A combat sports enthusiast and poetic soul, he endeavors to create beauty through syntax, sentence structure, and the liberal use of hyperbole.

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Ecommerce Branding: How To Create a Brand for Your Online Store
How do you create a brand for your eCommerce store? ? Quick Answer: Creating a brand for your eCommerce store involves a strategic process. Start by defining your target audience...
By Zack Rutherford • January 26, 2024
13 min. read
How to Make Sure that Your Dropshipping Business Makes Big Money
You know this for a fact — there is absolutely no business without risk. If you're planning to try your luck in the dropshipping business, no one would dare promise you a comfy, smooth...
By Zack Rutherford • May 23, 2015
5 min. read
15 of the Best Books for Learning How to Brand
Successful branding is the Holy Grail for all marketing professionals and business owners. Good branding means awareness, and with awareness comes recall. When people can remember your...
By Zack Rutherford • April 18, 2015
6 min. read
Another Look at Pricing Psychology Statistics
Price is always going to be a controversial issue for retailers, so we really don't mind putting in new data whenever we come across it. Recent research shows that some of the most...
By Zack Rutherford • April 08, 2015
5 min. read
12 Predictions for the Online Selling Business in 2015
Keeping ahead of the pack is a full-time business, and that's true now more than ever in the online selling business. The competition is fierce, mainly because it's so easy to start an...
By Zack Rutherford • March 28, 2015
5 min. read
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