Beard Balm Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
A daily-use grooming staple that softens, tames, and shapes facial hair while reducing dryness and itch, with scented and unscented variants appealing to a broad range of buyers. Priced typically at $13–$23, it fits impulse buys and gifts, and as a consumable it supports repeat purchases. Compact, low-breakage, and easy to ship, it can lift AOV when bundled with complementary items like beard oil, wash, and combs.
Demand typically peaks in December due to holiday gifting, making August a good time to plan assortment and secure inventory; aim to have listings and bundles ready by October. Emphasize gift-ready options and multipacks, and feature seasonal copy and imagery as the holidays approach. Offer clear size/hold/scent options and an unscented SKU to reduce hesitation and returns.
Seasonal
Peak month: December
Product details
About the product
Beard balm is a grooming product designed to condition, style, and maintain facial hair, typically made from natural ingredients like beeswax, oils, and butters that provide nourishment and hold. As a versatile addition to the men's grooming segment, this product appeals to buyers looking for effective solutions to enhance their beard care routine while also promoting a polished appearance.
Key details
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$17
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$13 - $23
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High Month December
Low Month May
About the product
Beard balm is a grooming product designed to condition, style, and maintain facial hair, typically made from natural ingredients like beeswax, oils, and butters that provide nourishment and hold. As a versatile addition to the men's grooming segment, this product appeals to buyers looking for effective solutions to enhance their beard care routine while also promoting a polished appearance.
Key details
-
$17
-
$13 - $23
-
High Month December
Low Month May
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Top suppliers for “Beard Balm”
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Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating within the personal grooming sector, this supplier showcases a comprehensive selection of beard and hair care products that emphasize the use of natural ingredients. With a robust commitment to quality, they aim to enhance the grooming experience for individuals seeking effective solutions for their beard and hair needs.
Their product range includes meticulously formulated beard oils, balms, and shampoos, tailored to nourish and style facial hair effectively. They provide a variety of scents to cater to personal preferences, ensuring customers can find the right match for their grooming rituals.
In addition, they offer unique items such as grooming kits and wooden combs that elevate the grooming routine while promoting sustainability and quality craftsmanship. Each product is designed to leave facial hair soft, manageable, and well-groomed.
The supplier stands out in the marketplace through its dedication to delivering reliable, higher-quality grooming essentials that harmonize with modern personal care needs. Their focus on customer satisfaction is reflected in positive reviews and a loyal client base.
For those interested in discovering more about their innovative grooming solutions, additional details can be found on their website, or inquiries can be made by contacting them directly.
Striking Viking
Supplier name
Manufacturers
This supplier is a prominent name in the grooming industry, focusing on premium beard care products tailored to meet the diverse needs of bearded individuals. They emphasize the use of natural ingredients that nourish, hydrate, and style facial hair, ensuring that every product enhances the grooming experience.
With a commitment to quality and local craftsmanship, they meticulously formulate their range, which includes beard oils, balms, and waxes. Each product is designed to provide essential nutrients while delivering delightful fragrances that cater to a variety of preferences. Their beard oils penetrate deeply, preventing dryness and ensuring a healthy appearance, while their balms offer control and conditioning.
The supplier understands that every beard is unique, which is why they offer an extensive variety of products to meet individual grooming requirements. Customers can expect exceptional results, backed by rigorous testing and a dedication to customer satisfaction.
Their online platform is user-friendly, allowing easy exploration of their diverse collection. By prioritizing top-notch ingredients, effective formulations, and outstanding customer service, they differentiate themselves in a competitive marketplace. Whether looking for nourishing oils, shaping balms, or styling waxes, this supplier aims to elevate the beard care routine for all. For more information about their products and offerings, customers are encouraged to visit their website or reach out directly.
Porter, Jesse James
Supplier name
Wholesalers
Operating in the luxury men's grooming industry, this supplier is dedicated to crafting high-quality grooming and lifestyle products. Each item is designed to appeal to those who demand excellence and uniqueness in their grooming routines. Their offerings are characterized by the use of exotic natural ingredients, such as Black Oud, known for its rich aromatic properties.
The supplier focuses on creating a tailored experience for each customer, with products that not only perform well but also present a luxurious feel. This commitment to excellence is evident in every stitch and formulation, promising an unforgettable grooming experience. They prioritize the unique needs of their clientele, ensuring that each product aligns with a distinct aesthetic and luxurious sensibility.
Beyond just grooming essentials, their products aim to make statements. Customers are encouraged to embrace individuality through these carefully curated selections. By breaking away from conventional standards, this supplier has established a niche within the market that resonates with consumers looking for something beyond the ordinary.
More information about their exclusive offers, product launches, and details regarding wholesale partnerships can be found on their website or by direct contact. Experience the difference that luxury grooming can make in your daily routine.
Zousz
Supplier name
Manufacturers
In the dynamic grooming industry, this supplier has carved a niche by focusing on high-quality beard care products. Their range encompasses various essentials, including beard oils, balms, and butters, each crafted to address the unique needs of facial hair maintenance. Established in 2017, the supplier emphasizes the importance of using natural ingredients to create products that not only enhance beard aesthetics but also promote healthy growth and vitality. Each offering is thoughtfully formulated to ensure hydration, nourishment, and a pleasant scent, appealing to those who value both function and fragrance in their grooming routine.
The beard oils are particularly noteworthy, enriched with a blend of essential fatty acids that moisturize the skin and soften the beard, leaving it looking vibrant and well-groomed. The balms provide additional support, allowing users to style their beards while protecting against environmental factors that can lead to dryness and irritation. The inclusion of proprietary formulations illustrates their commitment to innovation and consumer satisfaction.
Furthermore, this supplier prides itself on transparency, committing to producing items free of harmful chemicals and artificial fragrances. This approach resonates with conscious consumers seeking reliable grooming solutions. For those looking to elevate their grooming experience, exploring this supplier's offerings is a recommended step. To learn more about their products and find the perfect fit for beard care needs, individuals are encouraged to visit the website or contact directly.
Not available
Supplier name
Manufacturers
This supplier is a key player in the men's grooming industry, focusing on high-quality beard care products that are handmade with the finest natural and organic ingredients. Committed to promoting healthy beard growth, their product line boasts a variety of essential items, including beard oil, balm, butter, and finishing wax, each produced in small batches to ensure freshness.
Guided by a passion for quality and community, this supplier aims not just to sell products, but to educate and inspire customers about proper beard maintenance. The brand embodies an ethos centered on family values, which is reflected in their transparent processes and commitment to using only certified organic ingredients. This dedication to quality has garnered a loyal following in the UK market and beyond.
In addition to their extensive grooming line, they also engage with their customers through informative content, featuring articles and guides that cover various aspects of beard care. They actively encourage influencers and content creators to partner through an affiliate program, further reinforcing their community-oriented approach. Their commitment to sustainability and safety is also evident, as all products are CPSR certified, ensuring compliance with cosmetic safety regulations.
For those seeking the best in beard care, this supplier offers a wide array of products designed to meet the needs of discerning customers. For more insights into their offerings or to learn more about their brand philosophy, feel free to visit their website or reach out directly.
Not available
Supplier name
Manufacturers
This supplier is a key player in the grooming industry, known for its dedication to high-quality, handmade products tailored for the modern gentleman. They excel in crafting artisanal beard oils, shaving creams, and unique fragrances, all produced with a meticulous attention to detail and a commitment to excellence.
Their brand embodies a passion for traditional craftsmanship, focusing on premium British ingredients that ensure each product not only performs exceptionally but also delivers a luxurious experience. From nourishing beard oils to invigorating shaving creams, every item is the result of skilled artisans blending their craft with well-sourced ingredients. The emphasis on small-batch production allows for strict quality control, ensuring consistency and satisfaction for their clientele.
In addition to their product range, this supplier provides expert grooming services, establishing a comprehensive approach to male grooming. Customers can enjoy a full experience—from purchasing high-quality products to receiving professional grooming services in-store. Their strong reputation is built on superb customer service and a loyal customer base that appreciates the exceptional quality they deliver.
For anyone interested in enhancing their grooming routine or learning more about the latest trends in beard care and men's grooming, this supplier is a reliable destination. To explore their offerings or for further inquiries, visit the website or contact them directly for personalized assistance.
Not available
Supplier name
Manufacturers
This supplier specializes in the beard care industry, dedicated to providing a wide variety of grooming products that cater to men who take pride in their facial hair. Established in 2014, the business has successfully reached over one million customers across 78 countries, demonstrating its commitment to quality and customer satisfaction.
The product lineup includes beard oils, balms, butters, and grooming kits, all carefully formulated with the finest natural and ethically sourced ingredients. Each product is designed to nourish, condition, and style beards, helping customers achieve their desired look while also caring for their skin. This focus on quality has cemented the supplier's reputation as a premier choice within the beard care sector.
In addition to standard offerings, limited edition collections and bundle packs are available, enhancing the shopping experience for customers looking for unique gifts or personal treats. The supplier prides itself on not only enhancing the physical appearance of bearded men but also promoting community and confidence among its clientele.
For further information about their products or to explore their full range, interested parties are encouraged to visit their website or contact them directly. The supplier continues to innovate and engage with its community, ensuring it remains a top contender in the grooming market.
Not available
Supplier name
Manufacturers
In the competitive beard care industry, this supplier stands out by delivering premium grooming products that cater to the modern bearded individual. With a mission to boost confidence and enhance personal style, they focus on high-quality ingredients and innovative formulas, ensuring that each product not only meets but exceeds customer expectations.
Founded in 2020, the company has rapidly gained recognition for its dedication to quality and craftsmanship. Each product is meticulously handcrafted in the heart of Bristol, reflecting a commitment to not just creating a product, but a holistic grooming experience. From their nourishing beard oils to luxurious balms and butters, the offerings are designed to help every man feel confident and well-groomed.
The supplier's comprehensive range includes essentials for beard maintenance, such as beard oils, balms, and specialized washing routines, as well as gift sets perfect for any occasion. They understand the nuances of beard care, tailoring their products to address various grooming needs and preferences.
With a strong focus on customer satisfaction and partnerships, this supplier invites retailers and customers alike to explore their unique offerings. Whether for personal use or to stock in a boutique, their grooming solutions are not just products; they are a gateway to a more polished and confident appearance. For further inquiries or to discover their full range, please visit their website or reach out directly.
Not available
Supplier name
Wholesalers
Operating within the men's grooming sector, this supplier focuses on delivering high-quality grooming essentials designed specifically for men. Their product lineup includes a wide array of items such as beard oils, balms, colognes, and soaps, all created to meet the demands of modern grooming while honoring classic traditions. Each product is crafted using premium ingredients, ensuring exceptional performance without fillers or unnecessary additives. The emphasis on quality not only reflects their commitment to excellence but also caters to a discerning clientele seeking genuine grooming solutions.
This veteran-owned company takes pride in its American-made products, which are small-batch crafted to guarantee authenticity and care in each item produced. Strongly connected to their roots, their scents are inspired by nostalgia and evoke cherished memories of masculinity and tradition. They believe in the ritual of grooming as a declaration of self-respect, striving to empower men to express their individuality with confidence.
Whether you are looking to maintain a well-groomed beard or seeking the right cologne to make a lasting impression, their diverse offering ensures there's something for every man. With a commitment to supporting veterans and first responders, they extend a special discount to those who have served. For more information on their wide range of grooming products, visit their website or reach out directly.
Warlord
Supplier name
Manufacturers
This innovative grooming brand operates within the luxury personal care sector, focusing on high-quality hair and beard care products designed for discerning customers. The brand emphasizes ethical practices, creating formulations that not only enhance grooming routines but also promote self-care and well-being.
With a strong commitment to quality, the brand's range includes beard oils, balms, shampoos, and other grooming essentials crafted from natural ingredients. Their products are formulated to deliver results that exceed expectations, ensuring users feel confident and well-groomed. By prioritizing functionality and style, they have established a reputation for setting new standards in the grooming industry.
The brand's mission goes beyond merely providing grooming products; it is dedicated to making consumers feel better about themselves through expert design and meticulous craftsmanship. Customers can explore a variety of specialized items that cater to different grooming needs, from maintaining facial hair to achieving perfect hairstyles.
In a landscape where personal grooming is increasingly valued, this brand stands out for its remarkable approach, combining aesthetics with efficacy. Users are encouraged to visit the website for additional insights into their comprehensive offerings or to reach out directly for personalized support and information.
Apothecary 87
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