Decreasing
-100.4%
Growth
Buyers choose this for portable shade and sun protection during summer outings, especially family beach days and day trips, making it a practical, easy-to-carry, quick-setup purchase. The $33–$86 price range fits giftable and family-budget brackets while supporting upgrades (size, ventilation, stakes) that can justify higher tickets and differentiate listings
Broad-appeal gear for outdoor and event use; buyers include travelers, birders, sports and concert-goers, and casual stargazers. At $27–$85, pricing sits in a giftable, low-risk bracket with clear feature-led differentiation (magnification, lens size, compactness, waterproofing), making it straightforward to merchandise for beginners and casual users
Attracts buyers seeking outdoor cooking for gatherings; they look for reliable heat, even searing, durable construction, and sizes that fit patios or small yards. At $58–$240, it sits in an entry-to-mid price band that converts well, supports accessory bundles (covers, tools, fuel), and allows promo levers without collapsing margins
Appeals to buyers seeking portable, quiet, and stable power for outages and outdoor use, with “clean” electricity that’s safer for phones, laptops, and other sensitive devices. At a typical selling price of $320–$729, it boosts AOV and attracts both preparedness-minded buyers and recreational users
Portable outdoor blanket appeals because buyers often buy for warmth, ground insulation and multi‑use outdoor leisure (camping, picnics, beach, stadiums, emergency kits). Price points at $20–$48 cover impulse and mid‑ticket buyers, making it easy to bundle or cross‑sell with outerwear, camping gear and travel accessories; simple variantization (size, material, waterproofing) supports upsell without complex SKU management
Lightweight, packable shelter that attracts buyers focused on backpacking, multi‑day hiking and lightweight travel because it reduces carry weight and fits smaller packs. Typical purchase drivers are weight savings, ease of transport and suitability for summer camping; typical price points run $70–$160, making it an accessible mid‑range outdoor purchase
Compact, portable manual saw used for cutting small trees and branches—appeals to buyers for camping, backpacking, emergency preparedness, gardening and light arborist tasks because of its low weight, easy storage and utility in off-grid situations. Typical selling price range is $24–$56, making it an affordable add-on or impulse purchase; good margin potential when bundled with outdoor, survival or gardening categories
Strong buyer appeal for outdoor meals and summer outings; typically purchased for convenience in transporting and organizing food, drink, and tableware for parks, beaches, and backyard gatherings. The accessible $25–$56 price range supports giftability and impulse buys while fitting well into seasonal summer assortments
Compact, portable grill that fits small patios and on‑the‑go cooking. Buyers seek it for camping, tailgating, and quick outdoor meals
Buyers seek this category for warmth, weather protection, and practical use in cold months; it’s also a common winter gift. The $17–$37 price point fits budget-friendly essentials and add-ons, encouraging multi-item carts
Priced in the $13–$43 range, this is an accessible, practical add-on that buyers pick for everyday use, replacements, and gifting. It tends to appeal when buyers want reliable, value-focused items that don’t require extensive research, supporting impulse buys and cross-sells to lift AOV without heavy discounting
Broad appeal for buyers planning camping, festivals, road trips, and kids’ sleepovers; it’s a comfort-and-warmth purchase that’s easy to compare by temperature rating, weight, and packability. The typical $26–$65 price range hits an accessible impulse-to-mid ticket, with options to upsell on accessories (liners, compression sacks, pads)
Handheld two-way radios appeal to buyers for instant, off-grid communication without subscriptions—useful for families, kids, outdoor activities (camping, skiing), events, and emergency preparedness. The $30–$100 price band hits a giftable sweet spot with clear feature-led tiers (range claims, rechargeable batteries, weather resistance), and typical purchases occur in pairs or small sets, supporting straightforward merchandising
Buyers choose this for affordable, portable shelter on camping and weekend trips; the $42–$109 price band targets value-driven and first-time buyers while supporting add-on sales with accessories (stakes, tarps, lights). It’s a straightforward, utilitarian SKU with broad appeal that can expand outdoor assortments and help increase average order value
High-ticket, vehicle-mounted camping shelter that appeals to buyers seeking quick setup, elevated sleeping, and the flexibility to camp wherever their vehicle can go. Typical price range $260–$1,299 supports strong AOV and bundling opportunities with related car-camping gear
Attractive to buyers because it extends outdoor living into colder months, supports outdoor entertaining and hospitality use, and functions as a high-consideration gift; typical buyers include homeowners, property managers and restaurants. Typical retail price sits between $114 and $269, which supports mid‑to‑healthy margins and cross-sell opportunities with outdoor furniture and accessories
Practical, giftable emergency-preparedness item that buyers pick up for peace of mind, winter weather readiness, travel, and everyday carry. The $20–$42 price range supports impulse buys and mid-tier gifts, making it easy to position as a useful, value-driven add-on that converts well in eCommerce
Solves a clear warm-weather pain point by reducing mosquito presence and bite annoyance, improving comfort for outdoor gatherings and everyday use. Buyer appeal is driven by immediate problem-solving at an accessible $19–$40 price point, supporting impulse buys and multi-unit household purchases during the summer months