Practical, problem-solving buy for cold and wet months: helps dry footwear between uses, reduces lingering moisture and odor, and can extend the life of boots and shoes. Appeals to households in snowy/rainy regions, outdoor workers, winter sports participants, and parents with active kids; also a popular “useful gift” for the holidays, making it an easy add-to-cart accessory alongside winter footwear
Decreasing
-104.8%
Growth
Buyers seek this for shade and comfort during outdoor dining and lounging, making it a practical, affordable upgrade to backyards, decks, and patios. The typical $50–$127 price band hits a wide audience, from value-focused to mid-range shoppers, and replacements are common due to wear, weather, and moves—supporting steady in-season demand
Buyers seek these for wet and cold conditions—commuting, hiking, running, cycling, fishing, and snow activities—because they keep feet dry and comfortable. At $15–$30, they fit impulse-buy and gift budgets and work well as add-ons to raise AOV; they also serve as practical holiday gifts and stocking stuffers
Handheld two-way radios appeal to buyers for instant, off-grid communication without subscriptions—useful for families, kids, outdoor activities (camping, skiing), events, and emergency preparedness. The $30–$100 price band hits a giftable sweet spot with clear feature-led tiers (range claims, rechargeable batteries, weather resistance), and typical purchases occur in pairs or small sets, supporting straightforward merchandising
Compact maintenance kit priced typically $19–$45. Attracts buyers for routine upkeep, safety and holiday gifting, with recurring demand and natural cross-sell opportunities (ammo, cases, tools)
Lightweight, packable backpack appeals to buyers looking for low-weight, versatile carry for travel, day hikes and everyday use; typical selling price $19–$52 makes it accessible to budget and mid-market shoppers and allows flexible margin strategies. Buyers are usually motivated by portability, convenience and value, so featuring weight, packability and clear price tiers will help conversion
Compact, practical, and affordable, this everyday-use tool appeals to buyers seeking a small, portable solution for opening packages and light tasks at home, work, or outdoors. The $10–$30 price range supports impulse buys and gifting, with low risk for trial purchases and easy upsell potential within an eCommerce store
Broad appeal as a practical, compact, bright LED tool for everyday carry, emergencies (power outages, roadside), home repairs, and outdoor use makes it an easy impulse add-on and giftable item. Buyers value durability, simple operation, and pocketable size at an accessible $17–$38 price point, supporting multi-unit purchases and cross-sells in an eCommerce store
Decreasing
-119.8%
Growth
Broad appeal for travel, outdoor recreation, wildlife watching, live events, and casual stargazing makes this an easy add to many storefronts. The “smart” positioning attracts tech-forward buyers and gift shoppers, while the $37–$100 range hits accessible price points with room for tiering (entry/value/upgraded) to improve conversion
Small-ticket outdoor items priced $10–$28 attract buyers looking for practical, portable gear for day trips, camping and travel; they convert well as add-ons or impulse buys because of low price, simple shipping and clear utility. Margin and inventory risk are moderate—volume sales matter—so prioritize SKU selection, clear feature copy, and compact packaging to keep fulfillment costs down
Broad, need-driven appeal: buyers want affordable, chemical-free protection from insect bites during sleep or travel. Lightweight and compact for low-cost shipping, straightforward to list with clear sizing (single/double beds, cribs) and setup cues
Buyer interest centers on rugged, functional accessories for outdoor use, work, and preparedness; shoppers prioritize durability, practicality, and value. The $14–$42 price band fits impulse and add-on purchases and enables bundling to lift basket size across an eCommerce store
Small, low-cost metal clip used for attaching or securing items; valued by buyers for versatility (everyday carry, key organization, outdoor and gear use) and as an impulse or add-on purchase. Typical retail price sits around $7–$14, making it attractive for margin-based promotions, bundling, and low-risk inventory tests
Compact edged tool with broad buyer appeal for utility, outdoor use, everyday carry and holiday gifting. Interest is driven by practical function, portability and gift/novelty purchase occasions, making it an easy add-on or upsell for checkout and bundled offers
Non-stick, reusable mats for grills appeal to buyers who want cleaner, easier barbecue sessions: they prevent sticking and flare-ups, keep small or delicate foods from falling through grates, and simplify cleanup. They fit most grill types, are simple to store, and sit at an accessible price point ($13–$30), making them a low-friction add-on for outdoor cooking
Buyers gravitate to rugged, multi-compartment carry gear that keeps everyday items organized for work, travel, and outdoor activities, and it’s often purchased as a practical gift. The $20–$36 price point is accessible for impulse buys and bundles, with appeal driven by durability, organization, and a utility-forward look
Buyers want portable, space‑saving sleep for guests, camping, and travel. Quick inflation (often built‑in pump), compact storage, and acceptable comfort make it a practical, low‑commitment solution
Broad appeal for buyers planning camping, festivals, road trips, and kids’ sleepovers; it’s a comfort-and-warmth purchase that’s easy to compare by temperature rating, weight, and packability. The typical $26–$65 price range hits an accessible impulse-to-mid ticket, with options to upsell on accessories (liners, compression sacks, pads)
Decreasing
-107.1%
Growth
Buyers want fast relief from heat during workouts, outdoor activities, travel, and hot workplaces; these towels are activated with water to deliver evaporative cooling, are reusable and portable, and sit in a low-friction $10–$20 price band that converts well as an impulse add-on. Broad appeal spans fitness enthusiasts, runners, hikers, team sports participants and spectators, and outdoor workers, making the item a versatile, repeatable summer staple in an eCommerce store