Appeals to buyers planning outdoor leisure (parks, beaches, camping, festivals) who want portable, easy-to-clean ground cover with enough surface area for groups. The $13–$29 price point supports impulse and multi-unit buys and works well as an add-on; bundle with coolers, baskets, beach/camping gear to lift AOV and basket size
Buyers want this for convenient, insulated carry to keep food and drinks cold for beach days, picnics, camping, road trips, sports events, and work lunches. At a $18–$40 price point, it converts as an affordable, practical purchase and merchandises well alongside outdoor and travel essentials
Decreasing
-107.1%
Growth
Buyers want fast relief from heat during workouts, outdoor activities, travel, and hot workplaces; these towels are activated with water to deliver evaporative cooling, are reusable and portable, and sit in a low-friction $10–$20 price band that converts well as an impulse add-on. Broad appeal spans fitness enthusiasts, runners, hikers, team sports participants and spectators, and outdoor workers, making the item a versatile, repeatable summer staple in an eCommerce store
Practical, giftable emergency-preparedness item that buyers pick up for peace of mind, winter weather readiness, travel, and everyday carry. The $20–$42 price range supports impulse buys and mid-tier gifts, making it easy to position as a useful, value-driven add-on that converts well in eCommerce
Buyers gravitate to rugged, multi-compartment carry gear that keeps everyday items organized for work, travel, and outdoor activities, and it’s often purchased as a practical gift. The $20–$36 price point is accessible for impulse buys and bundles, with appeal driven by durability, organization, and a utility-forward look
Broad appeal to buyers seeking outdoor recreation and motorsports fun, with strong intent during warmer months. The $299–$1,389 price range supports entry through mid-tier options and enables profitable add-on sales of parts and accessories
Decreasing
-104.8%
Growth
Buyers seek this for shade and comfort during outdoor dining and lounging, making it a practical, affordable upgrade to backyards, decks, and patios. The typical $50–$127 price band hits a wide audience, from value-focused to mid-range shoppers, and replacements are common due to wear, weather, and moves—supporting steady in-season demand
Lightweight, packable sleep gear with a typical retail price of $26–$53. Buyers are drawn by portability and ease of transport for travel, camping and emergency kits; the low price point supports impulse buys, bundling with outdoor accessories, and use as an entry-level camping item for eCommerce assortments
Essential for outdoor trips and emergency preparedness, this category solves a clear buyer need: safe, portable light for nights at campsites, backyards, and road travel. The $15–$30 price band sits in impulse-add-on territory, enabling easy bundling with other outdoor items and gifting
Decreasing
-106.2%
Growth
Wearable adhesive mosquito repellent patches sold at $10–$16 typically attract buyers looking for a portable, easy-to-use, non-spray option for outdoor activities, travel and family use. Fits as an add-on or impulse product in seasonal/outdoor categories and can drive higher AOV when bundled with outdoor gear
Compact, portable manual saw used for cutting small trees and branches—appeals to buyers for camping, backpacking, emergency preparedness, gardening and light arborist tasks because of its low weight, easy storage and utility in off-grid situations. Typical selling price range is $24–$56, making it an affordable add-on or impulse purchase; good margin potential when bundled with outdoor, survival or gardening categories
Compact, durable utility blade appeals because buyers value practical multi‑use gear and holiday giftability; common purchase drivers are perceived quality, portability and included accessories (sheath, packaging). Typical retail price range is $19 - $51, so offer entry and mid‑tier SKUs, prioritize clear specs and imagery, and feature bundled accessories to improve AOV
Appeals to buyers planning outdoor trips and weekend getaways, with essentials often bought last-minute or as replacements. The $15–$32 price range fits impulse/add-on purchases and encourages bundling to lift average order value
Portable insulated daypack designed to keep food and drinks cold while offering hands-free transport—appeals to buyers for convenience, mobility and outdoor use (picnics, beach, tailgates, hiking). Typical price points sit between $23 and $43, making it an easy add-on or seasonal upsell with good margin flexibility and clear cross-sell opportunities (drinkware, picnic accessories, outdoor gear)
Decreasing
-111.6%
Growth
Durable outdoor lounging with higher load tolerance appeals to buyers who prioritize safety, longevity, and comfort for backyards, patios, and camping. The $31–$90 price range fits mid-market expectations and supports bundling with commonly paired accessories (tree straps, stands, rain fly) to lift average order value and differentiate listings
Buyers seek this item for comfort and insulation when camping or traveling, valuing portability, quick setup, and packability at an accessible $30–$70 price point. It attracts a broad outdoor audience, making it a reliable basket-builder and cross-sell with tents, sleeping bags, and backpacks; offer a mix of budget and mid-tier options to cover key demand bands
Solves a clear warm-weather pain point by reducing mosquito presence and bite annoyance, improving comfort for outdoor gatherings and everyday use. Buyer appeal is driven by immediate problem-solving at an accessible $19–$40 price point, supporting impulse buys and multi-unit household purchases during the summer months
Compact, portable outdoor cooking gear that lets buyers make hot meals and drinks on the trail or at camp. Appeals for its convenience, lightweight form factor, and ease of use; the $21–$50 price point fits impulse add-ons and entry-level gear