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-107.1%
Growth
Buyers want fast relief from heat during workouts, outdoor activities, travel, and hot workplaces; these towels are activated with water to deliver evaporative cooling, are reusable and portable, and sit in a low-friction $10–$20 price band that converts well as an impulse add-on. Broad appeal spans fitness enthusiasts, runners, hikers, team sports participants and spectators, and outdoor workers, making the item a versatile, repeatable summer staple in an eCommerce store
Lightweight, packable shelter that attracts buyers focused on backpacking, multi‑day hiking and lightweight travel because it reduces carry weight and fits smaller packs. Typical purchase drivers are weight savings, ease of transport and suitability for summer camping; typical price points run $70–$160, making it an accessible mid‑range outdoor purchase
Decreasing
-119.8%
Growth
Broad appeal for travel, outdoor recreation, wildlife watching, live events, and casual stargazing makes this an easy add to many storefronts. The “smart” positioning attracts tech-forward buyers and gift shoppers, while the $37–$100 range hits accessible price points with room for tiering (entry/value/upgraded) to improve conversion
Decreasing
-126.2%
Growth
Attracts buyers needing small-group or family shelter for weekend and recreational camping; purchase drivers are capacity, portability and straightforward setup. Typical online price range: $64–$146
Appeals to buyers seeking lightweight, portable outdoor lounging and sleep options for camping, travel, beach days, and backyard use. Compact form factor helps with lower shipping costs and easier fulfillment; the $23–$62 price range positions it as an accessible purchase and potential add-on to increase cart value
Small, low-cost utility item that sells as an impulse buy and gift/EDC accessory; appeals to buyers for portability, everyday usefulness and novelty. Typical retail price $9–$14, low shipping overhead and strong potential as an add-on or bundle SKU to increase average order value
Buyer interest centers on rugged, functional accessories for outdoor use, work, and preparedness; shoppers prioritize durability, practicality, and value. The $14–$42 price band fits impulse and add-on purchases and enables bundling to lift basket size across an eCommerce store
Buyers want this for outdoor cooking and hosting, often replacing aging units or upgrading size/features for gatherings; the $76–$297 range hits entry-to-mid budgets and gifting. Conversion tends to hinge on cooking capacity, build quality, ease of use/cleanup, and weather resistance; cross-selling covers, tools, and fuel boosts basket size
Solves a clear warm-weather pain point by reducing mosquito presence and bite annoyance, improving comfort for outdoor gatherings and everyday use. Buyer appeal is driven by immediate problem-solving at an accessible $19–$40 price point, supporting impulse buys and multi-unit household purchases during the summer months
Decreasing
-115.4%
Growth
Compact, belt-mounted carry that keeps small essentials organized and accessible, appealing to EDC, outdoor, and work/DIY buyers who prioritize utility and hands‑free convenience. The $10–$18 price point fits impulse buys and add‑to‑cart attachments, helping increase AOV without heavy consideration
Low-ticket outdoor accessory priced around $15–$30 that appeals to buyers looking for portability, durability and simple organization for travel, picnics, hiking and weekend use. Typical purchase drivers are convenience and seasonal outdoor activities; features like weather resistance, multiple compartments and easy-carry options make it an attractive add-on or impulse purchase
Portable insulated daypack designed to keep food and drinks cold while offering hands-free transport—appeals to buyers for convenience, mobility and outdoor use (picnics, beach, tailgates, hiking). Typical price points sit between $23 and $43, making it an easy add-on or seasonal upsell with good margin flexibility and clear cross-sell opportunities (drinkware, picnic accessories, outdoor gear)
Buyers choose this category to extend patio and backyard use into colder months, especially for holiday entertaining and seasonal gatherings. It solves a clear comfort need without permanent installation, making it an attractive, giftable, mid-ticket purchase
Widely bought for quick, mess-free ignition of grills, campfires, fire pits, and fireplaces, this item appeals to campers, BBQ enthusiasts, and homeowners. At $12–$25, it’s a low-ticket, lightweight consumable that encourages repeat buys and performs well as an add-on to boost AOV
Price: $8–$16. The item sells as a low-cost, durable replacement or upgrade that appeals for practicality and versatility—buyers often purchase for repairs, replacements, or to customize existing gear
Buyers seek this category for warmth, weather protection, and practical use in cold months; it’s also a common winter gift. The $17–$37 price point fits budget-friendly essentials and add-ons, encouraging multi-item carts
Buyers want portable, space‑saving sleep for guests, camping, and travel. Quick inflation (often built‑in pump), compact storage, and acceptable comfort make it a practical, low‑commitment solution
Broad outdoor appeal drives steady interest: essential shelter for camping trips, weekend getaways, and festivals. Buyers prioritize capacity (solo to family), weather resistance, ease of setup, ventilation, and pack size/weight
Non-stick, reusable mats for grills appeal to buyers who want cleaner, easier barbecue sessions: they prevent sticking and flare-ups, keep small or delicate foods from falling through grates, and simplify cleanup. They fit most grill types, are simple to store, and sit at an accessible price point ($13–$30), making them a low-friction add-on for outdoor cooking