Portable insulated daypack designed to keep food and drinks cold while offering hands-free transport—appeals to buyers for convenience, mobility and outdoor use (picnics, beach, tailgates, hiking). Typical price points sit between $23 and $43, making it an easy add-on or seasonal upsell with good margin flexibility and clear cross-sell opportunities (drinkware, picnic accessories, outdoor gear)
Appeals to buyers seeking portable, quiet, and stable power for outages and outdoor use, with “clean” electricity that’s safer for phones, laptops, and other sensitive devices. At a typical selling price of $320–$729, it boosts AOV and attracts both preparedness-minded buyers and recreational users
Buyer demand is driven by concealment and weather protection for fall outings; camo patterns, quiet/water-resistant fabrics, and insulation influence purchase. The $22–$45 price band aligns with basics and accessories, enabling add-on purchases and appealing to price-sensitive buyers
Broad appeal to buyers planning outdoor activities and travel, with an accessible $20–$46 price point that supports volume and impulse purchases. Interest typically concentrates in summer, making it a reliable seasonal traffic driver while still attracting steady off-peak utility buyers
Compact, portable outdoor cooking gear that lets buyers make hot meals and drinks on the trail or at camp. Appeals for its convenience, lightweight form factor, and ease of use; the $21–$50 price point fits impulse add-ons and entry-level gear
Decreasing
-120.5%
Growth
Broad appeal at entry-to-mid price points ($60–$220) makes this an easy add for gifting, hobby-curious buyers, and families seeking educational or outdoor experiences. Strong cross-sell potential with eyepieces, filters, tripods, and smartphone adapters; bundles can lift cart value and reduce comparison shopping
Lightweight suspended outdoor bed for relaxation; buyers choose it for portability, easy setup, leisure use and gifting, making it a frequent seasonal purchase for patios, camping and backyard use. Typical retail price sits between $26 and $80, allowing sellers to offer entry-level and premium SKUs and capture varied margins
Essential for outdoor trips and emergency preparedness, this category solves a clear buyer need: safe, portable light for nights at campsites, backyards, and road travel. The $15–$30 price band sits in impulse-add-on territory, enabling easy bundling with other outdoor items and gifting
Price: $8–$16. The item sells as a low-cost, durable replacement or upgrade that appeals for practicality and versatility—buyers often purchase for repairs, replacements, or to customize existing gear
Buyers choose this for affordable, portable shelter on camping and weekend trips; the $42–$109 price band targets value-driven and first-time buyers while supporting add-on sales with accessories (stakes, tarps, lights). It’s a straightforward, utilitarian SKU with broad appeal that can expand outdoor assortments and help increase average order value
Convenience is the main draw: buyers choose this category for fast, low-effort setup and roomy, comfort-oriented camping without dealing with poles. It targets car campers, families, and festival-goers who value easy pitch and portability, supporting a mid-to-premium price point ($180–$400) that can lift average order value in an eCommerce store
Decreasing
-101.9%
Growth
Buyers are drawn to this category for outdoor fitness during warm months, prioritizing comfort, durability, and safety on uneven terrain. The $18–$30 price point supports impulse purchases, bundling, and add-ons in an eCommerce store, widening basket size without heavy discounting and appealing to both newcomers and enthusiasts
Compact, practical, and affordable, this everyday-use tool appeals to buyers seeking a small, portable solution for opening packages and light tasks at home, work, or outdoors. The $10–$30 price range supports impulse buys and gifting, with low risk for trial purchases and easy upsell potential within an eCommerce store
High-frequency summer necessity with clear, practical value: buyers want dependable bite protection for outdoor activities, backyard gatherings, and travel. It’s a low-friction, replenishable add-on that fits well into baskets of seasonal and outdoor goods
Lightweight, packable sleep gear with a typical retail price of $26–$53. Buyers are drawn by portability and ease of transport for travel, camping and emergency kits; the low price point supports impulse buys, bundling with outdoor accessories, and use as an entry-level camping item for eCommerce assortments
Broad appeal as an everyday-carry utility item for DIY, outdoor, and on-the-go tasks; buyers value compact size, one-hand operation, and perceived durability at accessible price points. Strong giftability drives impulse purchases and multipacks; the $12–$40 range supports entry-level options with upsell paths to premium finishes or gift sets
Buyers choose this item for everyday utility (lighting candles, fireplaces, grills, campfires) and as a small, giftable purchase; at $9–$16 it fits impulse-buy behavior and often rides along as an add-on to fragrance candles, outdoor, and smoking accessories. Visual variety and style options help differentiate listings and encourage repeat and multi-unit orders
Lightweight, packable shelter that attracts buyers focused on backpacking, multi‑day hiking and lightweight travel because it reduces carry weight and fits smaller packs. Typical purchase drivers are weight savings, ease of transport and suitability for summer camping; typical price points run $70–$160, making it an accessible mid‑range outdoor purchase