Buyers choose this category for a fast, affordable way to elevate makeup looks for events, photos, and nights out. The $8–$13 price point fits impulse and add‑on behavior in beauty, with broad appeal across everyday wearers and special‑occasion shoppers, making it a reliable traffic and basket‑builder for an eCommerce store
Steady, replenishable demand from daily-use essentials and grooming upgrades makes this category attractive for sellers, with buyers valuing practicality, quality, and giftability. The $20–$50 price band supports impulse purchases and easy add-ons; bundles and kits can lift average order value and lend themselves to subscription or repeat-purchase behavior
Compact, low-price personal care item priced at $14–$23 that appeals to health- and ingredient-conscious buyers seeking gentle, giftable skincare options. Buyers are typically attracted by the “natural/clean” positioning, approachable price point for trial or gifting, and ease of cross-selling or bundling with other personal-care items—making it an easy add to an eCommerce store’s assortment for repeat purchase and seasonal gifting
Decreasing
-117.9%
Growth
Drives seasonal demand from buyers seeking a sun‑kissed look during warm months and vacations. At $10–$18, it fits impulse price points and works as an easy add‑on in beauty/suncare carts, lifting AOV with minimal friction
Buyers want a fast, affordable way to elevate their look for everyday and events, making this a frequent impulse add at the $8–$13 price point. The quick visual transformation supports strong conversion with before/after imagery, and style variety drives multi-unit and repeat purchases
Affordable, high-velocity beauty staple that buyers use to enhance lash length and volume, driving frequent reorders and impulse buys within the $7–$15 range. Small, lightweight, and low-breakage, it ships cheaply—well-suited to eCommerce stores
Buyers gravitate to this serum for brightening and more even-looking skin tone, antioxidant support, and easy fit into daily skincare routines—making it a repeat-purchase staple and a strong entry point for routine bundles. The $16–$38 price band hits a mass-premium sweet spot suitable for gifting and trial, driving solid conversion without heavy discounting
Draws steady interest from buyers who want simple, natural-ingredient moisturizers with a rich, nourishing feel. Serves a niche that prioritizes minimal formulations and traditional skincare alternatives, making it a strong add for differentiation and repeat purchase potential in an eCommerce store
Strong buyer interest is driven by brand recognition, perceived quality, and everyday-use appeal across staples and trend shades. The $24–$36 price band sits in “affordable prestige,” supporting frequent add‑to‑cart behavior and giftability while keeping AOV accessible
Reusable cosmetic lash alternative that avoids adhesive, offering quicker, less-mess application, portability, and lower irritation risk—attributes that make it attractive to buyers seeking convenience and trial purchases. Typical retail price sits at $9–$15, positioning it as an impulse or add-on item that fits well in low-ticket bundles and promotional placements on an eCommerce store
Prestige beauty with broad recognition and trust, strong gifting appeal, and repeat-purchase potential makes this a traffic-driving addition. Buyers gravitate to its perceived quality in makeup, skincare, and fragrance, and the $30–$65 range hits accessible-luxury price points ideal for gifts and add-ons, supporting basket-building with complementary beauty items
Strong, steady demand driven by buyers seeking visible anti-aging benefits (fine-line reduction, hydration, preventative care) and replenishable skincare routines. The $15–$26 price band is accessible and competitive, making it a low-friction add-to-cart and a viable basket-builder alongside cleansers, serums, and SPF
Repeat-purchase, daily-use category with broad appeal; buyers seek hydration, acne care, and anti‑aging outcomes. The $13–$21 price band supports impulse and replenishment buys, routine bundling, cross‑sell, and frequent promos, making it a dependable basket builder in an eCommerce store
Appeals to buyers seeking cruelty-free, plant-based, and ethically aligned beauty options, with growing interest in “clean” formulations and transparent labeling. The accessible $6–$18 price range fits add-on and giftable purchases, enabling broad assortment without high ticket risk; prioritize clear vegan/cruelty-free badges, ingredient transparency, and inclusive shade ranges to capture demand and reduce return friction
Buyers choose this for deep moisturizing and multipurpose use across body, hair, and DIY beauty, making it a versatile basket-builder and gift item. The $13–$24 price band fits impulse to mid-tier SKUs; offering multiple sizes and simple bundles can lift AOV and repeat purchase
Natural, exfoliating body cleanser with spa-at-home appeal that buyers seek for deep cleansing and smooth skin. Widely known in traditional bath routines and often paired with an exfoliating mitt, it resonates with clean/heritage beauty trends
Appeals to buyers seeking visible reduction of fine lines and firmer, more hydrated-looking skin, with broad appeal for both preventative and corrective routines. The $15–$25 price point encourages trial and repeat purchase, supporting bundles and add‑on sales that can lift AOV in an eCommerce store
Fixed-price, low-ticket electronic pulse massager ($20) with no retail category specified. Typically interesting to buyers for at-home pain relief, muscle relaxation and budget-friendly wellness gifting; compact, easy-to-use nature makes it suitable as an impulse or add-on purchase for checkout or bundled offers
Decreasing
-105.5%
Growth
Buyers are drawn to this item for a quick, non-invasive way to achieve fuller-looking lips with a glossy finish, making it a frequent impulse purchase and repeat buy. The $9–$25 price point fits add-on strategies and beauty bundles (e
A quick, at‑home skincare treatment that buyers choose for hydration and plumping, visible skin refresh, and self‑care moments—making it an easy add‑to‑cart. The $10–$22 price point supports impulse buys, bundling, and multipacks, with repeat purchase potential that can lift AOV and subscription reorders