K-beauty Market Trends, Forecast & Insights [2025]

Last updated Dec 15, 2025
Buyers are drawn to skincare-first, ingredient-forward formulas and innovative formats (e.g., sheet masks, serums) that feel premium yet stay accessible; the $15–$22 price band encourages trials, bundling, and gifting. Trend visibility and social discovery drive add-to-cart behavior and repeat purchases from routine-building, making this a versatile, high-velocity addition to an eCommerce store. Demand typically peaks in November on the back of holiday gifting and Black Friday/Cyber Monday promotions, so August is the right time to secure supply, plan listings, and prep bundles/sets to maximize AOV. Target being fully stocked and live by late September to build reviews and momentum into October, positioning for the seasonal high.
About the product
K-beauty, or Korean beauty products, encompasses a wide range of skincare and cosmetic items known for their innovative formulas and emphasis on multi-step routines that promote healthy, radiant skin. This product class includes popular items such as sheet masks, essences, serums, and moisturizers, catering to an increasingly trend-conscious segment of buyers seeking effective and unique beauty solutions.
Key details
  • $19
  • $15 - $22
Relative Interest
 
Seasonality
High Month Nov
Low Month Sep
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Top suppliers for “K-beauty”

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Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
Operating in the vibrant beauty industry, this leading beauty contract manufacturer excels in transforming beauty concepts into reality. They partner with both emerging and established brands to create custom beauty products in certified facilities worldwide. With a strong commitment to sustainability, they offer a diverse array of innovative solutions, including waterless beauty products, beauty tools, masks, patches, and wipes. Their expertise in material science and microbiology ensures each product meets both customer expectations and performance needs, building brand loyalty through quality and innovation. Their waterless beauty solutions are designed to satisfy modern consumer demands for sustainable, efficacious products. In addition to nominal packaging, they specialize in offering refillable cosmetics containers, ensuring ease of use while minimizing environmental impact. The manufacturer prides itself on creating high-performance beauty tools, from brushes to sponges, that support flawless application. They also provide an extensive lineup of customizable wipes and masks tailored to the evolving trends of today's beauty market. Their advanced skincare offerings include targeted treatments and natural formulations designed for self-care and daily routines. As a vital partner for growth, this company continuously seeks to enhance its processes and product offerings, making them a trusted ally for beauty brands. To explore further options for collaboration or learn more about their services, visit their website or get in touch directly.
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Supplier name
 
Wholesalers
Operating within the K-beauty distribution sector, this company is recognized as a leading distributor in Europe. They cater to an extensive range of skincare needs by providing access to some of the most sought-after brands in the industry. With a commitment to quality and affordability, they offer a variety of skincare products, including cleansers, serums, creams, and more. Their low minimum order quantities and fast shipping options make them a preferred partner for businesses looking to stock up on the latest trends in skincare. The distributor prides itself on its efficient service and customer-friendly policies, ensuring smooth ordering and swift delivery across Europe. In addition to being an official distributor, they provide essential regulatory services, such as CPNP registration and responsible person services, helping brands meet EU market requirements. Their partnership with reliable laboratories guarantees the highest standards of safety and effectiveness. For businesses seeking to enhance their product offerings with innovative K-beauty items, this distributor stands ready to assist. With warehouses strategically located throughout Europe, they ensure timely shipping and customer satisfaction. Explore their catalog and discover a world of skincare excellence by visiting their website or by contacting them directly for any inquiries.
Holika Holika, Some By Mi, Beauty Of Joseon, Purito, Heimish, Barulab, Isntree, Round Lab, Medi-Peel, Iunik, I'm From, Aromatica, Anua, Bueno, Ariul, Dr.althea, Masil, Fraijour, Lador, Whamisa, 5C Cure, Tone<span class="list-helper-toggle-more-text"> and <a href="#">13 more</a></span><span class="list-helper-more-text d-none">, Bbia, Daeng Gi Meo Rio, Dr.oracle, Esthetic House, Fortheskin, Haruen, Jigott, Jkosmec, Lalrecipe, Look At Me, Manyo, Skinsomnia, Patch Holic</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers, Manufacturers
Operating in the dynamic beauty and skincare sector, this supplier specializes in authentic K-beauty products that emphasize quality and transparency. Dedicated to providing customers with the best products, the company ensures that every item meets strict standards regarding ingredients and ethical sourcing. Their offerings range from nourishing skincare solutions to vibrant cosmetics, reflecting the latest trends in the industry while focusing on the individual needs of their clientele. With a growing reputation as a trusted source for K-beauty enthusiasts, this supplier stands out for its commitment to clean beauty practices and the inclusion of vegan products that resonate with environmentally conscious consumers. In addition to a diverse product range, customers can enjoy exclusive offers and rewards through their loyalty program, which enhances the shopping experience and builds a community around beauty and self-care. With fast shipping options throughout the U.S. and a dedication to customer service, this supplier is well-positioned to meet the needs of a bustling market that prioritizes quality and efficacy. For those interested in exploring the full range of products and promotions, the website is readily available for further information or direct inquiries.
Espoir, Skin1004, Cosrx, One Thing, Beplain
Supplier name
 
Wholesalers, Manufacturers
Focused on the dynamic K-beauty industry, this supplier provides a wide array of meticulously selected beauty products that cater to the needs of diverse customers. They emphasize clean, cruelty-free, and vegan formulations that support not only skin health but also sustainable practices. Their product range is designed to address specific skincare concerns, including acne, pigmentation, dehydration, and sensitivity. From revitalizing serums to soothing masks, the offerings encourage users to embrace their skin's natural beauty while enjoying high-quality, effective solutions. The supplier also prioritizes exceptional customer service, providing free samples with each order and flexibility in payment options to enhance the shopping experience. They proudly operate in the Netherlands and will serve customers across Europe, making it easier for individuals to access premium K-beauty products. To explore the full range of offerings and find the ideal solutions for your skincare routine, visit their website or contact them directly for any inquiries.
Dr. Ceuracle, Pyunkang Yul, Mixsoon, Beauty Of Joseon, Haruharu Wonder, Skin1004, Kaine, Heimish, Mary & May, Isntree, Dr. Althea, Torriden, Benton, I'm From, Tia'm, Anua, The Plant Base, Herbloom, Efilow<span class="list-helper-toggle-more-text"> and <a href="#">25 more</a></span><span class="list-helper-more-text d-none">, Celimax, Biodance, House Of Hur, Medicube, Milk Touch, Sioris, Vt Cosmetics, Hyggee, Vegreen, Bidalli, Manyo Factory, Meisani, Coos Cosmetics, Deardot, Dew Dap, Equlib, Hue Calm, Luque, Ond, One Thing, P'lab, Slowpure, S.nature, Sungboon, Treecell</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Dropshippers
Operating within the professional beauty industry, this supplier provides a comprehensive range of cutting-edge hair styling tools and skincare products aimed at enhancing individual expression and self-confidence. Their focus is on delivering high-quality, professional-grade solutions that cater to the diverse needs of consumers seeking to elevate their personal styling experience. The supplier's product line encompasses a variety of sophisticated hair straighteners, efficient dryers, and specialized hair care solutions that are essential for anyone looking to achieve flawless hairstyles. Each item is designed with innovation in mind, ensuring it meets the rigorous standards of both beauty professionals and everyday users alike. In addition to haircare tools, they also offer skin care solutions that address various concerns, including anti-aging therapies infused with advanced ingredients. Their formulations, which often include luxurious elements like gold flake technology, reflect a commitment to quality and efficacy. For the beauty enthusiast who desires a combination of practicality and elegance, the supplier also provides various accessories that complement their main product offerings, ensuring all aspects of beauty care are covered. With an emphasis on empowerment through style, this supplier enables customers to express themselves freely, whether through sleek daytime looks or glamorous evening styles. Interested parties are encouraged to visit the website for further details or to contact them directly for personalized information.
Iso Beauty, Acai Moisture Vitality, Art Du Savon, Kashmira
Supplier name
 
Manufacturers
This enterprise operates within the cosmetics and personal care sector, serving as a leading manufacturer of premium natural skincare products. With a strong emphasis on sustainability and quality, they utilize only the finest natural ingredients to develop a diverse range of cosmetics designed to meet various consumer needs. Their 28,000 sq ft GMP-certified facility is equipped with advanced production capabilities, allowing for the manufacture of emulsions, gels, washes, oils, powders, balms, and more. The flexible operational structure ensures that both small boutique runs and large-scale productions, ranging from 1,000 to over 50,000 units, can be efficiently managed. The company prides itself on its extensive expertise in private label and contract manufacturing, guiding clients through each stage of launching their cosmetic brands. This includes offering bespoke product development services tailored to clients' specific requirements. The commitment to ethical practices and environmental sustainability is core to their philosophy, as reflected in their accreditation and adherence to responsible manufacturing principles. They have successfully supported numerous brands, helping them transition from concepts to international markets with effective solutions and a swift route to market. Their accolades and client success stories serve as a testament to their innovative approaches and customer-focused strategies. For more detailed insights or inquiries, one is encouraged to explore their website or contact them directly.
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Supplier name
 
Wholesalers
In the dynamic world of beauty, the supplier excels in providing professional hair and beauty products, catering to a diverse clientele including both consumers and industry professionals. With an extensive selection of items ranging from hair color to skincare essentials, they are dedicated to empowering every individual's beauty journey. The supplier partners with leading brands to ensure that customers have access to the latest trends and high-quality products. Their offerings cater to the unique needs of beauty enthusiasts and seasoned stylists alike, making it a one-stop destination for all beauty needs. Every product reflects a commitment to quality and innovation, enhancing not just appearance but also confidence. They aren't just about products; their mission is to inspire creativity and individuality within the beauty community. By promoting a wide array of products, they encourage customers to express their unique styles and discover new possibilities in their hair and skincare routines. For those looking to elevate their beauty game, the supplier provides not just tools but also tips and inspiration that resonate with the vibrant community they serve. To explore their extensive range of offerings and learn more about their commitment to beauty, interested parties are invited to visit their website or reach out for more information.
Olaplex, Paul Mitchell, Redken, Dyson, Wahl, Opi, Crazy Color, Maria Nila, Wella Professionals, L’oreal Professionnel, Diva Pro Styling, Proxelli, Andreia Professional, Schwarzkopf Professional, Wunderbar<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Goddess Maintenance Company</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
This supplier operates within the beauty and personal care industry, dedicating itself to crafting natural skincare products through the inspiration of Korean beauty rituals. Their offerings emphasize organic ingredients, meticulously handmade in small batches, ensuring exceptional quality and innovation in skin health. The supplier's product range addresses various skin concerns, catering specifically to anti-aging, brightening, and hydration needs. Their commitment to clean beauty means all items are free from harmful chemicals and are cruelty-free. With a focus on sustainability, they also promote practices such as recycling and environmentally conscious packaging. In addition to skincare, the supplier offers self-care tools and lifestyle products, connecting wellness to personal care. Their luxurious facial services are available at their New York City locations, further enhancing the overall customer experience. The supplier welcomes inquiries from potential partners and customers alike, encouraging everyone to delve deeper into their philosophy and products. For further information, exploring their website or contacting them directly will yield comprehensive insight into their unique offerings and the ethos driving their brand.
Savor <em>Beauty</em>
Supplier name
 
Wholesalers
Operating within the beauty industry, this supplier stands out in the wholesale distribution of Korean cosmetics and skincare products. They provide an extensive array of offerings, focusing on products designed to achieve flawless skin, while catering to the growing demand for K beauty in the USA. With a wide selection of items from renowned Korean brands, they ensure business owners have access to high-quality products at reasonable prices. Their portfolio includes not just Korean skincare, but also popular Japanese cosmetics, providing a diverse range to meet various customer needs. This supplier is dedicated to simplifying the ordering process for businesses. Their website features detailed product listings alongside a clear wholesale ordering system that accommodates companies, regardless of size, with a minimum order requirement designed to be accessible and manageable. In addition to product diversity, they emphasize product quality, maintaining industry standards to guarantee satisfaction and reduce customer returns. With a robust logistics network, they promise reliable delivery to keep inventory stocked and businesses running smoothly. Overall, this supplier is committed to being a trusted partner for many retailers and distributors across the globe, empowering them to succeed in the competitive beauty market. They invite interested parties to explore their offerings by visiting the website or contacting customer support for inquiries and assistance.
Cosrx, Etude House
Supplier name
 
Manufacturers
In the dynamic beauty and personal care industry, this supplier stands out with a comprehensive range of integrated services designed to support brands at every stage of their lifecycle. Their extensive network of facilities across the United States allows them to deliver innovative ideas and efficient manufacturing processes. From product ideation to commercialization, they offer best-in-class ingredients and cutting-edge research and testing capabilities. These features empower brands to navigate the complexities of product development, from low minimum order quantities during initial phases to scaling up as demand increases. Innovation is integral to their operations, and a commitment to investing in advanced technology facilitates unprecedented speed to market. This focus on responsiveness ensures that clients can swiftly introduce products into a competitive landscape, fulfilling consumer needs with agility. The supplier's mission reflects a dedication to their partners' success, providing tailored support that includes meticulous attention to detail and flexibility. They understand the intricacies required to bring a vision to life and proactively adapt processes to enhance efficiency and responsiveness. As the beauty market continues to evolve, this supplier remains at the forefront, driving innovation and ensuring that their clients stay ahead of trends. For more comprehensive information, the website offers additional insights and the option to get in touch directly for specific inquiries.
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