Paper Towels Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Staple consumable with high repeat purchase and basket-building potential; buyers look for absorbency, strength, value per sheet, and sometimes eco credentials. The $23–$39 range aligns with common multi-pack purchases. August is a seasonal high, lifted by back-to-school stock-ups, college move-ins, and late-summer entertaining, so discovery and conversion can be elevated now. Expect heavy competition and some brand loyalty; keep pricing tight within the range and highlight value or sustainability to differentiate. Optimize for bulky shipping (pack size, protection) to protect margin, and drive retention via bundles with cleaning essentials and subscription/auto-replenishment. Given it’s August, list and promote now with sufficient inventory to cover peak and early September follow-through.

Seasonal Peak month: August

Product details

About the product

Paper towels are absorbent sheets of paper used primarily for cleaning and drying surfaces, offering convenience for everyday spills and messes in both household and commercial settings. Available in various ply levels, sizes, and chemical compositions, they cater to a wide range of buyers who prioritize hygiene, practicality, and efficiency in their cleaning solutions.

Key details

Avg. Sell price
$31
Selling price range
$23 - $39
Seasonality

High Month August

Low Month February

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Aug

Low Month Feb

About the product

Key details

Product Category
Home Cleaning Supplies & Tools
Avg. Sell price
$31
Selling price range
$23 - $39
Seasonality

High Month August

Low Month February

Dropship products for Paper Towels

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Top suppliers for “Paper Towels”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers, Manufacturers

Operating within the eco-friendly products industry, this marketplace specializes in sustainable disposable items that promote environmental responsibility. With a commitment to quality and sustainability, the business offers a diverse array of products, ranging from compostable cold cups to bamboo napkins. The focus on eco-friendly alternatives not only addresses consumer needs for convenience but also respects the planet. By utilizing materials like bamboo and compostable resources, the supplier ensures that their product offerings align with contemporary values surrounding environmental stewardship. Each product, from durable towels to reusable tableware, is crafted with the intention of minimizing waste. Understanding the growing demand for sustainable options in both personal and professional settings, the business works diligently to create solutions that do not compromise on performance or quality. Customers can expect innovative and practical products for everything from daily household use to large events. The supplier invites curious shoppers to explore their range of products, which are tailored to suit various needs while making a positive impact on the environment. For more information about their offerings and values, prospective customers are encouraged to visit the website or contact the team directly for personalized support.

Not available

Supplier name

Wholesalers

Operating within the wholesale distribution industry, this supplier caters to a wide array of sectors, providing products that enhance everyday living. From home and garden essentials to health and beauty items, they aim to meet the diverse needs of their clientele. The supplier prides itself on offering a vast selection of goods, ensuring that customers find what they need, whether for personal use or business procurement. Their extensive product range includes household cleaning supplies, beauty products, stationery, and seasonal items, showcasing their commitment to quality and variety. Additionally, their services extend to providing cost-effective solutions for bulk purchasing, which is suitable for retailers and businesses seeking to stock their shelves. The supplier operates a seamless online platform, allowing customers to browse and order conveniently, with an emphasis on competitive pricing and exceptional customer service. Customers can expect not only an extensive catalog but also the potential for next-day delivery on orders over a specified amount, making it a reliable choice for urgent restocking needs. The supplier's dedication to maintaining high standards in both product quality and customer satisfaction underscores its position as a leader in the marketplace. For more information regarding their extensive offerings or to inquire about specific products, please visit their website or contact them directly.

Bettina, Astonish, Blackspur, Green Jem, Arix

Supplier name

Manufacturers

As a prominent player in the paper products sector, this supplier specializes in providing a diverse range of high-quality items tailored for the food, hospitality, and retail industries. Their product offerings include premium paper napkins, airlaid tablecloths, and custom cardboard displays, which are designed to enhance customer experience and brand visibility. With years of expertise, the supplier sources eco-friendly materials for all their products, ensuring that each item is 100% biodegradable and recyclable. This commitment to sustainability is reflected in their operational practices, which prioritize social responsibility and environmental stewardship. Partnering with over 100 distributors, retailers, and wholesalers globally, they maintain a robust supply chain that supports efficient service delivery. Their comprehensive offerings include personalized napkins and cardboard displays that cater to clients’ unique branding needs, enhancing the aesthetic appeal of events or retail spaces. Their meticulous attention to detail—from design to delivery—ensures that clients receive not only high-quality products but also excellent customer service. Businesses can rely on them for rapid response times and efficient logistics, facilitating a seamless purchasing experience. For those interested in taking their business to the next level with innovative and quality paper products, more information is available through their website or by reaching out directly. They are ready to support your specific needs with tailored solutions.

Not available

Supplier name

Wholesalers

Operating within the wholesale distribution sector, this company excels in providing a wide range of consumer packaged goods. With over 80 years of collective experience, they have established partnerships with leading manufacturers to offer an extensive inventory that caters to the evolving needs of retailers. Their product range includes personal care items, household supplies, and grocery essentials, providing retailers with reliable sources for high-demand goods. By closely monitoring market trends, the company ensures that it stocks the latest products as soon as they are available, thus maintaining a steady supply to meet consumer needs. One key differentiator is their commitment to competitive pricing, enabling retailers to operate efficiently while saving costs. By offering established brand names at lower rates, they not only support their clients in maximizing profits but also ensure that retailers remain relevant and profitable in a competitive marketplace. Customer satisfaction is a top priority, with an emphasis on delivering high-quality products and exceptional support. From fast shipping to easy order processes, the company goes above and beyond to assist retailers in their supply chain needs. For further information and to explore their extensive product offerings, visit their website or contact them directly.

Aveeno, Clorox, Palmolive, Fabuloso, Listerine, Gain, Scott, Bounty, Johnson's, Suavil

Supplier name

Manufacturers

Operating in the paper manufacturing industry, this supplier is dedicated to producing a wide range of bathroom supplies tailored for wholesale distribution. With over 12 years of experience, the company has established itself as a key player in the market, known for its commitment to quality and customer satisfaction. The product offerings include various types of toilet paper, facial tissues, wet wipes, and kitchen paper, catering to diverse needs across multiple regions such as the United States, Australia, and the UK. The supplier prides itself on its certifications, including ISO9001 and ISO22716, ensuring that each product meets stringent quality standards. In addition to high-quality products, the supplier also specializes in OEM and customized paper solutions, allowing businesses to select packaging and branding that fit their needs. They understand the importance of communication and customer support, providing assistance to clients throughout the ordering process. The company has received positive feedback from its customers, highlighting the durability and softness of the products. This level of consumer satisfaction reflects their dedication to excellence and reliability in the industry. For those interested in exploring the range of products or looking to establish a partnership, additional information can be obtained by visiting the website or reaching out directly. The team is ready to assist with any queries to ensure a successful collaboration.

Not available

Supplier name

Manufacturers

This supplier is a prominent player in the personal and household care industry, recognized for its commitment to delivering high-quality, affordable essentials. Established in 1989, the company has a long-standing heritage of innovation and excellence, focusing on products designed to enhance the well-being of consumers from all walks of life. Their extensive product portfolio includes a range of categories such as baby care, feminine care, adult incontinence products, and household essentials. The company understands the importance of gentle, safe, and high-performance products, showcasing a dedication to meeting the needs of babies, adults, and caregivers alike. Every product is meticulously crafted to ensure that it offers the best in comfort, reliability, and effectiveness. In addition to hygiene products, they also offer a selection of premium paper goods, including paper towels and toilet paper, emphasizing durability and absorbency. Their innovative approach extends to environmentally friendly practices and the use of sustainable materials, aligning with contemporary requirements for mindful consumerism. The company's ethos is encapsulated in their vision statement: 'Make Things Better.' This philosophy permeates every aspect of their operations, from product design to community outreach and sustainability initiatives. By prioritizing people, they foster a workplace culture that encourages growth and collaboration. For those seeking more information about their diverse range of products, they invite potential partners and consumers to explore their website or reach out directly. This supplier is dedicated to driving improvement in everyday life through their committed service and exceptional offerings.

Plenty, Cuties, Prevails, Incognito

Supplier name

Wholesalers

Operating within the industrial cleaning supplies sector, this family-owned business is based in Los Angeles and has been serving the community since 1993. Initially focusing on low-volume industrial cleaning supplies, the company has expanded its offerings to become a leading supplier of janitorial and safety equipment across various industries. With a dedicated team and local distribution capabilities, they pride themselves on building strong relationships with customers through exceptional service and high-quality products. Their extensive product range includes sanitizing solutions, cleaning tools, and safety supplies designed to meet the unique needs of facilities from industrial to food service. Their commitment to customer care goes beyond just products; they understand the importance of maintaining safe and healthy environments. This supplier offers a one-stop-shop experience, providing everything from degreasers and disinfectants to respiratory protection and specialized cleaning tools. Their goal is to ensure that businesses can operate efficiently while maintaining compliance and the well-being of staff and customers. With over 25 years of experience and a reputation for reliability, they are recognized as a trusted source for janitorial supplies in the region. Whether customers require sustainable solutions or high-performance products, they are well-equipped to deliver outstanding value and service. Interested parties are encouraged to reach out for queries or to explore their diverse offerings further.

Not available

Supplier name

Manufacturers

Operating in the paper and packaging sector, this supplier is a distinguished North American manufacturer specializing in high-quality, sustainable fiber-based solutions. With a comprehensive portfolio, they offer a range of products that include pulp, tissue, and wood products. The company is recognized for its commitment to sustainability, striving to integrate eco-friendly practices at the core of its operations. Their paper and packaging solutions cater to various market needs, ensuring reliability and excellence in every product. The supplier's facilities are strategically located to provide efficient logistics, enhancing their ability to deliver products on time across the continent. They are passionate about transforming wood into everyday essentials, producing materials that enrich lives. Furthermore, the supplier values community engagement and sustainability, actively working towards initiatives that enhance environmental responsibility. Their holistic approach combines functionality with an unwavering dedication to corporate social responsibility. For those interested in exploring their extensive offerings, further details are available by visiting their website or contacting them directly. The supplier remains dedicated to promoting sustainable practices while providing innovative and dependable products that meet the demands of businesses and consumers alike.

Revo

Supplier name

Manufacturers

Engaged in the textile and promotional products sector, this supplier has established a reputation for providing superior cotton products that cater to both individual and business needs. They excel in offering a comprehensive range of custom items, including personalized kitchen towels, baby apparel, and versatile fabrics. Their commitment to quality is evident in their partnerships with reliable manufacturers, ensuring that every product meets high standards. The supplier values eco-friendliness and sustainability, offering organic and eco-friendly options throughout their product line. Flour sack towels, a hallmark of their offerings, have become synonymous with creativity and functionality, allowing customers to engage in DIY projects, customized branding, and sustainable living. Additionally, this supplier facilitates custom printing services, enabling clients to bring their unique designs to life on a range of products. With a focus on customer satisfaction, they provide flexible pricing structures suited for both small-scale orders and large-scale manufacturing needs. Their comprehensive support system extends to personalized gifts and promotional products, fostering collaboration with clients from various sectors. By prioritizing innovation and customer-centric services, this supplier is dedicated to bridging the gap between imagination and reality. For those interested in discovering more about their product offerings and services, visiting the website or making direct contact will provide a wealth of information tailored to individual requirements.

Craft Basics, Cc India

Supplier name

Manufacturers

Increasing

111.9% Growth

Everyday essential with high purchase frequency and bulk buying, making it a reliable traffic and basket builder. Buyers prioritize value (price per roll), softness/ply, and eco/septic-safe options; multi-pack listings in the $24–$50 range perform well and lend themselves to subscriptions and bundles

Orange Shine

Increasing

46.4% Growth

Price point of $11–$21 makes this an easy add-to-cart item that can lift order volume without heavy consideration, supporting upsell/bundle tactics and promotional pricing. Broad affordability lowers purchase friction and encourages trial, making it a fit for driving incremental units in an eCommerce store

Automatic Soap Dispenser

Increasing

1.4% Growth

Buyers are drawn to the hands-free hygiene benefit, reducing contact and mess at sinks while delivering consistent soap dosing in bathrooms and kitchens. At a $19–$29 price point, it’s an accessible home upgrade that converts well as a practical, modern convenience