Paper Towels Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Staple consumable with high repeat purchase and basket-building potential; buyers look for absorbency, strength, value per sheet, and sometimes eco credentials. The $23–$39 range aligns with common multi-pack purchases. August is a seasonal high, lifted by back-to-school stock-ups, college move-ins, and late-summer entertaining, so discovery and conversion can be elevated now.
Expect heavy competition and some brand loyalty; keep pricing tight within the range and highlight value or sustainability to differentiate. Optimize for bulky shipping (pack size, protection) to protect margin, and drive retention via bundles with cleaning essentials and subscription/auto-replenishment. Given it’s August, list and promote now with sufficient inventory to cover peak and early September follow-through.
Seasonal
Peak month: August
Product details
About the product
Paper towels are absorbent sheets of paper used primarily for cleaning and drying surfaces, offering convenience for everyday spills and messes in both household and commercial settings. Available in various ply levels, sizes, and chemical compositions, they cater to a wide range of buyers who prioritize hygiene, practicality, and efficiency in their cleaning solutions.
Key details
-
$31
-
$23 - $39
-
High Month August
Low Month February
About the product
Paper towels are absorbent sheets of paper used primarily for cleaning and drying surfaces, offering convenience for everyday spills and messes in both household and commercial settings. Available in various ply levels, sizes, and chemical compositions, they cater to a wide range of buyers who prioritize hygiene, practicality, and efficiency in their cleaning solutions.
Key details
-
$31
-
$23 - $39
-
High Month August
Low Month February
Dropship products for Paper Towels
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Sakura Disposable Kitchen Paper Towels Rolls
USD $57.35
Spirited Prints Strong Absorbent Paper Towels
USD $12.68
Christmas Snowman Disposable Kitchen Paper Towels
USD $56.94
Disposable Kitchen Paper Towels Roll Set
USD $40.83
Disposable Kitchen Paper Towels for Cleaning
USD $57.35
Sparkle Tear a Square Absorbent Paper Towels
USD $15.9
Eco Friendly Reusable Paper Towels 8 Pack
USD $29.79
High-Quality Multifold Paper Towels 4000 Count
USD $106.75
Flower Kitchen Paper Towels Disposable Cleaning Cloth
USD $59.92
Disposable Kitchen Paper Towels for Easy Cleaning
USD $58.33
Cute Disposable Kitchen Paper Towels 2 Rolls
USD $56.94
Disposable Kitchen Paper Towels Random Pattern Rolls
USD $65.85
Top suppliers for “Paper Towels”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Manufacturers
Operating within the eco-friendly products industry, this marketplace specializes in sustainable disposable items that promote environmental responsibility. With a commitment to quality and sustainability, the business offers a diverse array of products, ranging from compostable cold cups to bamboo napkins.
The focus on eco-friendly alternatives not only addresses consumer needs for convenience but also respects the planet. By utilizing materials like bamboo and compostable resources, the supplier ensures that their product offerings align with contemporary values surrounding environmental stewardship. Each product, from durable towels to reusable tableware, is crafted with the intention of minimizing waste.
Understanding the growing demand for sustainable options in both personal and professional settings, the business works diligently to create solutions that do not compromise on performance or quality. Customers can expect innovative and practical products for everything from daily household use to large events.
The supplier invites curious shoppers to explore their range of products, which are tailored to suit various needs while making a positive impact on the environment. For more information about their offerings and values, prospective customers are encouraged to visit the website or contact the team directly for personalized support.
Not available
Supplier name
Wholesalers
Operating within the wholesale distribution industry, this supplier caters to a wide array of sectors, providing products that enhance everyday living. From home and garden essentials to health and beauty items, they aim to meet the diverse needs of their clientele.
The supplier prides itself on offering a vast selection of goods, ensuring that customers find what they need, whether for personal use or business procurement. Their extensive product range includes household cleaning supplies, beauty products, stationery, and seasonal items, showcasing their commitment to quality and variety.
Additionally, their services extend to providing cost-effective solutions for bulk purchasing, which is suitable for retailers and businesses seeking to stock their shelves. The supplier operates a seamless online platform, allowing customers to browse and order conveniently, with an emphasis on competitive pricing and exceptional customer service.
Customers can expect not only an extensive catalog but also the potential for next-day delivery on orders over a specified amount, making it a reliable choice for urgent restocking needs. The supplier's dedication to maintaining high standards in both product quality and customer satisfaction underscores its position as a leader in the marketplace.
For more information regarding their extensive offerings or to inquire about specific products, please visit their website or contact them directly.
Bettina, Astonish, Blackspur, Green Jem, Arix
Supplier name
Manufacturers
This supplier is a prominent player in the personal and household care industry, recognized for its commitment to delivering high-quality, affordable essentials. Established in 1989, the company has a long-standing heritage of innovation and excellence, focusing on products designed to enhance the well-being of consumers from all walks of life.
Their extensive product portfolio includes a range of categories such as baby care, feminine care, adult incontinence products, and household essentials. The company understands the importance of gentle, safe, and high-performance products, showcasing a dedication to meeting the needs of babies, adults, and caregivers alike. Every product is meticulously crafted to ensure that it offers the best in comfort, reliability, and effectiveness.
In addition to hygiene products, they also offer a selection of premium paper goods, including paper towels and toilet paper, emphasizing durability and absorbency. Their innovative approach extends to environmentally friendly practices and the use of sustainable materials, aligning with contemporary requirements for mindful consumerism.
The company's ethos is encapsulated in their vision statement: 'Make Things Better.' This philosophy permeates every aspect of their operations, from product design to community outreach and sustainability initiatives. By prioritizing people, they foster a workplace culture that encourages growth and collaboration.
For those seeking more information about their diverse range of products, they invite potential partners and consumers to explore their website or reach out directly. This supplier is dedicated to driving improvement in everyday life through their committed service and exceptional offerings.
Plenty, Cuties, Prevails, Incognito
Supplier name
Wholesalers
Operating within the industrial cleaning supplies sector, this family-owned business is based in Los Angeles and has been serving the community since 1993. Initially focusing on low-volume industrial cleaning supplies, the company has expanded its offerings to become a leading supplier of janitorial and safety equipment across various industries.
With a dedicated team and local distribution capabilities, they pride themselves on building strong relationships with customers through exceptional service and high-quality products. Their extensive product range includes sanitizing solutions, cleaning tools, and safety supplies designed to meet the unique needs of facilities from industrial to food service.
Their commitment to customer care goes beyond just products; they understand the importance of maintaining safe and healthy environments. This supplier offers a one-stop-shop experience, providing everything from degreasers and disinfectants to respiratory protection and specialized cleaning tools. Their goal is to ensure that businesses can operate efficiently while maintaining compliance and the well-being of staff and customers.
With over 25 years of experience and a reputation for reliability, they are recognized as a trusted source for janitorial supplies in the region. Whether customers require sustainable solutions or high-performance products, they are well-equipped to deliver outstanding value and service. Interested parties are encouraged to reach out for queries or to explore their diverse offerings further.
Not available
Supplier name
Wholesalers
Operating in the foodservice, packaging, and janitorial supplies sector, this organization has established itself as a leading distributor. Dedicated to serving both professional clients and individual consumers, they maintain a vast inventory of products catered to varying needs in the restaurant and hospitality industries across Canada and the USA.
With a robust product offering that encompasses food, beverages, bakery supplies, healthcare items, office essentials, and hotel supplies, their goal is to ensure that every client can find the necessary tools for success. The business prioritizes convenience through multiple purchasing options, including online orders and in-store shopping. Their commitment to fast shipping, competitive pricing, and exceptional customer service ensures a seamless experience for all customers.
Furthermore, the organization is proud to support a diverse clientele, including restaurants, hotels, and private individuals, making them a trusted partner in achieving professional goals in foodservice and beyond. They have continuously expanded their distribution capabilities to service a wider geographical area, effectively meeting the demands of businesses operating in various regions.
For those seeking reliable solutions for their foodservice needs, additional information can be found on their website or by reaching out directly for tailored assistance. Their team is ready to help you explore the extensive range of products that can elevate your business or personal projects.
Not available
Supplier name
Manufacturers
Engaged in the textile and promotional products sector, this supplier has established a reputation for providing superior cotton products that cater to both individual and business needs. They excel in offering a comprehensive range of custom items, including personalized kitchen towels, baby apparel, and versatile fabrics. Their commitment to quality is evident in their partnerships with reliable manufacturers, ensuring that every product meets high standards.
The supplier values eco-friendliness and sustainability, offering organic and eco-friendly options throughout their product line. Flour sack towels, a hallmark of their offerings, have become synonymous with creativity and functionality, allowing customers to engage in DIY projects, customized branding, and sustainable living.
Additionally, this supplier facilitates custom printing services, enabling clients to bring their unique designs to life on a range of products. With a focus on customer satisfaction, they provide flexible pricing structures suited for both small-scale orders and large-scale manufacturing needs. Their comprehensive support system extends to personalized gifts and promotional products, fostering collaboration with clients from various sectors.
By prioritizing innovation and customer-centric services, this supplier is dedicated to bridging the gap between imagination and reality. For those interested in discovering more about their product offerings and services, visiting the website or making direct contact will provide a wealth of information tailored to individual requirements.
Craft Basics, Cc India
Supplier name
Wholesalers
This supplier is a prominent player in the home and garden sector, established with the vision of delivering beautifully designed, trend-current products. Since its inception, the company has focused on importing and distributing high-quality merchandise that meets the evolving needs of consumers.
The dedicated buying team continually researches market trends and travels globally to source key items that resonate with current styles. Through strong partnerships with overseas manufacturers, the supplier manages to offer customers the best prices without compromising on quality.
Their diverse product range includes accessories, decorative items, and essential home decor products, catering to various tastes and preferences. With a commitment to exceptional customer service, this supplier ensures that their clients have access to the latest trends and products to enhance their shops.
As the company continues to grow, they invite potential customers to explore the range available, encouraging them to elevate their assortment to new heights. Interested parties are welcome to learn more by visiting the website or contacting the supplier directly for personalized assistance and inquiries.
Not available
Supplier name
Manufacturers
This company is a leader in the sustainable disposable products sector, providing a wide range of compostable and recyclable tableware and packaging solutions designed to minimize environmental impact. With an extensive selection of items such as cups, plates, containers, and cutlery, their offerings are crafted from materials that not only meet but exceed industry standards for sustainability.
Focusing on innovation, this supplier is dedicated to supporting businesses and individuals in achieving their sustainability goals. Their products are designed to facilitate a circular economy, ensuring responsible disposal and encouraging composting practices. By offering carbon-neutral shipping and emphasizing the use of plant-based materials, they align with eco-friendly principles that resonate with environmentally conscious consumers.
In addition to their robust product line, the supplier is committed to educating customers on sustainable practices and the importance of reducing waste. Through a comprehensive learning library and engaging blog content, they provide valuable resources that highlight the environmental impact of disposable products and promote better choices.
Customer satisfaction is a priority, with testimonials reflecting the quality of their products and the excellence of their customer service. Whether for personal use or business needs, their commitment to providing eco-friendly options ensures that customers can contribute positively to the planet while enjoying high-quality disposable products.
For more details and to explore their offerings, interested parties are encouraged to visit their website or contact them directly for specific inquiries.
World Centric, Greenware, Ecosafe, Responsible Products
Supplier name
Wholesalers
The business operates within the home decor and party supplies sector, providing an extensive range of products designed to enhance celebrations and everyday living. Their offerings include a wide variety of paper goods, tabletop decor, and personalized gift items designed to cater to various occasions such as birthdays, weddings, and seasonal festivities.
Their products are characterized by meticulous craftsmanship and innovative designs, which help to create memorable experiences for clients and their guests. From elegant dinnerware and beautiful placemats to charming greeting cards and gift packaging, every item is carefully selected to bring joy and creativity to any event.
With a commitment to quality and style, the company continues to be a go-to source for those looking to elevate their entertaining game. They also embrace seasonal themes and special collaborations with well-known artists, ensuring their collections remain fresh and on-trend.
For anyone in search of exceptional decor and supplies to make their gatherings memorable, this supplier stands out as a trusted choice. Their user-friendly online platform makes discovering and purchasing items easy and convenient. For more information on the latest collections and product availability, please visit their website or contact them directly.
Vicki Sawyer, Elizabeth Foster, Burleigh, Janet Hill, Laura Stoddart, Hester & Cook, Zafferano, Bewilderness
Supplier name
Wholesalers
Focused on the home decor sector, this supplier excels in creating thoughtfully designed, handcrafted products that are both functional and aesthetically pleasing. With a commitment to sustainability, they utilize reclaimed and natural materials, such as granite and beach stones, to craft unique items that resonate with eco-conscious consumers.
The product range is not only practical but also embodies artistic expression. Items like sponge holders, dish brush holders, and a variety of bud vases reflect the beauty of nature while enhancing everyday living. Each product is an invitation to elevate home spaces with elegance and sustainability in mind.
This supplier takes pride in their local artisans who meticulously handcraft each item in their New Hampshire studio. By sourcing materials responsibly and focusing on eco-friendly practices, they create products that delight customers and respect the environment.
Their assortment serves various needs from kitchen organization to bathroom accessories, ensuring there is something special for every corner of the home. The supplier encourages those interested to discover more about their unique offerings by visiting their online store or through direct contact for wholesale inquiries.
Sea Stones
Related products
Mosquito Killer
Increasing
62.3%
Growth
Buyers seek fast, practical relief from mosquito bites during warm months, making this a problem-solver that converts on urgency and discomfort. The $17–$38 price range is accessible for broad audiences and works as a low- to mid-ticket add-on, supporting basket-building and repeat purchases when pests are active
Home And Kitchen
Decreasing
-20.4%
Growth
Broad, practical appeal drives steady demand, with buyers drawn to everyday utility and affordability. The $10–$30 price point encourages impulse add-ons, bundles, and complements that lift average order value in an eCommerce store, and the broad audience makes it easy to cross-sell alongside related household essentials
Janitorial Supplies
Increasing
124%
Growth
Recurring need for cleaning and hygiene essentials makes this category a reliable basket builder with broad appeal and frequent restocking. Buyers often purchase multi‑unit quantities, and the $18–$43 price range supports add‑on buys and bundling to lift AOV while keeping consideration low
Hypochlorous Acid
Increasing
27.3%
Growth
Buyers seek it as a gentle, bleach-free disinfecting and deodorizing option that’s perceived as non-irritating, low-odor, and safe to use around kids, pets, and on many surfaces; it also fits personal-care and travel-use routines. The $14–$26 price band supports add‑on purchases and repeat buys, making it attractive for subscriptions and bundles (e
Plastic Spray Bottle
Increasing
105.4%
Growth
Broad, everyday utility drives demand: buyers use these for household cleaning solutions, plant care/misting, beauty/hair styling, auto detailing, and DIY mixes. Lightweight and low-breakage risk makes them economical to ship, and the $7–$14 price point works as an impulse add-on
Toilet Tissue
Decreasing
-0.8%
Growth
Everyday household staple with high purchase frequency and strong repeat-buy potential; buyers stock up, prioritize comfort/quality and value, and often choose multipacks, supporting higher AOV. Typical online price range is $8–$35, where competitive pricing and reliable fulfillment drive conversion
Automatic Soap
Increasing
80.3%
Growth
Buyers typically choose this category for touchless convenience and hygiene, reducing mess and cross‑contamination at bathroom and kitchen sinks. Broad household and workplace appeal at an accessible $17–$27 price point supports strong conversion potential and easy upsell within handwashing essentials
Swiffer Sweeper
Increasing
102.8%
Growth
Popular for quick, low-effort floor cleaning, this lightweight tool uses disposable dry and wet cloths to capture dust, hair, and dirt on hard floors—appealing to busy households, pet owners, and small-space living. Strong brand recognition and a low $10–$20 price point make it an easy add-to-cart purchase and a practical alternative to brooms/mops for everyday touch-ups
Hypochlorous Acid Spray
Increasing
34.5%
Growth
Multipurpose mist buyers choose for gentle, alcohol-free cleansing of skin and commonly touched surfaces, odor neutralizing, and on‑the‑go hygiene. Broad appeal across households, travelers, gym bags, pet/baby use cases, and sensitive‑skin buyers makes it a low-friction add‑to‑cart
Lint Remover
Decreasing
-43.6%
Growth
Buyers choose this for quick removal of lint, fuzz, and fabric pills to keep garments looking new and extend wear-life—an inexpensive fix versus replacing clothing. The $10–$19 price point fits impulse and add-on behavior, pairing well with apparel and laundry care assortments and appealing to buyers maintaining workwear and everyday wardrobes
Magnetic Window Cleaner
Increasing
84.8%
Growth
Compact, dual-sided magnetic tool that lets buyers clean both interior and exterior panes simultaneously—especially useful for hard-to-reach and upper-floor windows. Delivers convenience, speed, and perceived safety at a mass-market price; $15–$30 fits impulse and giftable tiers and slots well into home-care assortments
Kitchen Sponge
Increasing
6.2%
Growth
Everyday cleaning staple with steady, repeatable demand; buyers replace frequently, making it a reliable replenishment item. Typical selling price $9–$16 supports value positioning and multipack or bundle variants to lift basket size and repeat purchase rates
Rubber Broom
Increasing
30.4%
Growth
Buyers choose this cleaning tool for its rubber bristles that pull pet hair and debris from carpets and hard floors, and for handling both dry and damp messes without scratching surfaces. It’s durable, easy to rinse clean, and versatile for indoor/outdoor use, making it appealing to pet owners and households seeking a low-fuss, multi-surface solution
Febreze
Increasing
5.5%
Growth
Well-known household odor eliminator with broad appeal and strong brand trust. Buyers want quick, effective odor neutralization for living spaces, making it a low-consideration, high-velocity add-on that can lift basket size
Laundry Detergent
A replenishment staple with consistent, high-frequency demand; buyers prioritize cleaning performance, scent, skin-sensitivity options, and convenient formats (pods/liquid/powder). The $16–$29 range fits well for value packs and subscriptions to drive repeat purchases and higher AOV, with buyers typically responsive to coupons and multipack pricing
Dish Detergent
Decreasing
-7.4%
Growth
Everyday household consumable with high purchase frequency and low consideration cycle; buyers prioritize effective grease-cutting, pleasant scent, skin sensitivity/eco claims, and value in larger sizes or multipacks. The $8–$23 range supports a good mix from value to premium and concentrated formulas; multipacks and subscriptions can lift AOV and repeat rate
Cleaning Gel
Increasing
36.1%
Growth
Buyers seek this low-cost, quick-fix cleaner for hard‑to‑reach dust in keyboards, car vents, and other small crevices. At a $6–$10 price point, it performs well as an impulse add‑on that lifts cart value and complements electronics and automotive accessories in an eCommerce store
Shoe Cover Dispenser
Decreasing
-7.9%
Growth
Compact, low-ticket hygiene accessory that helps keep floors clean by quickly applying disposable covers over shoes. Appeals to buyers in home, real estate, contractor, and medical/cleanroom contexts seeking cleanliness, convenience, and a professional impression
Desinfectant
Increasing
850%
Growth
High-frequency, repeat-purchase hygiene essential used to sanitize surfaces and reduce germs across homes, offices, and shared spaces. Broad buyer appeal, replenishment-driven behavior, and compatibility with everyday cleaning routines support steady baseline demand
Toilet Paper
Increasing
111.9%
Growth
Everyday essential with high purchase frequency and bulk buying, making it a reliable traffic and basket builder. Buyers prioritize value (price per roll), softness/ply, and eco/septic-safe options; multi-pack listings in the $24–$50 range perform well and lend themselves to subscriptions and bundles
