Buyers choose this for a safe, portable space to contain and supervise dogs (especially puppies) for training and play, indoors and outdoors. It solves common needs around temporary containment and damage prevention at home or in the yard
Buyers choose this for safer, more comfortable control on walks and training, an upgrade from collars that reduces pulling pressure and improves handling. The $16–$30 price point fits impulse and gift purchases, supports multi-pet orders, and broadens reach across sizes and breeds
Appeals to buyers for crate training, safe containment at home, and travel. Broad addressable market across dog sizes, with options commonly offered in wire, plastic, or soft-sided designs
Appeals to buyers who want to keep pets mentally and physically engaged, reduce boredom, and strengthen owner–pet interaction. The $10–$20 price point makes these easy impulse add-ons and giftable items, supporting bundle strategies and small-cart AOV lifts without heavy discounting
Appeals to buyers seeking comfort and warmth for pets, especially as temperatures drop, and functions as a popular holiday gift for pet owners. The $15–$30 price point fits impulse buys and add-on strategies, helping increase AOV without heavy discounting
High-volume, repeat-purchase consumable driven by house-training needs. Buyers choose based on absorbency speed, leak-proof edges, odor control, and size options; stick-down corners and quick-dry layers reduce mess, making them attractive for apartments, bad weather, travel, and senior or incontinent dogs
Solves a common pain point for buyers who want to keep animals away from yards and gardens to prevent damage and mess without complex setups. The $30–$50 price range hits an accessible, solution-driven sweet spot that converts on urgency and fits well in an eCommerce store’s mid-priced problem-solver lineup
Practical, giftable pet-care staple with broad demand among dog owners. Buyers value convenience and routine feeding, making this a frequent everyday purchase as well as a common upgrade or replacement
Buyers pick these up for rewards, training, and bonding with their pets, leading to frequent repeat purchases and dependable replenishment cycles. The $8–$19 price point encourages impulse add-to-cart behavior and raises AOV via cross-sells with food and toys, as well as bundle and volume-discount strategies
Appeals to buyers seeking a simple way to calm and occupy dogs, extend treat time, and distract during grooming or bath time. Low price point encourages impulse add‑ons and gifts, with broad appeal across dog sizes and ages, and repeat purchases for backups or multiple rooms
Single-ingredient, long-lasting chew that buyers commonly purchase as a treat, training reward or gift for dogs; perceived as natural and durable, so it converts well across repeat-purchase and gift-buy customer segments. Typical retail price sits in the $22–$48 range, which supports healthy average order value and straightforward margining for sellers
Protects pet health and prevents infestations, so buyers purchase for urgency (active infestations) and routine prevention; typically recurring buying behavior and often purchased as an add-on to other pet supplies. Typical price range $19–$40, making it accessible for impulse and repeat purchases; brand trust, clear usage instructions, and visible safety claims drive conversion
Buyers prioritize pet hygiene, routine maintenance and convenience, so these items sell as recurring, low-to-mid-ticket purchases that encourage repeat orders and easy cross-sells or bundles. Typical price points sit between $13 and $46, which supports margin flexibility, promotional discounts and subscription-based replenishment strategies
Buyers choose this category for warmth/protection in colder months and for style-forward, holiday-themed looks that are photo-friendly. The $10–$16 price point supports impulse and gift purchases, encourages multi-unit orders, and keeps conversion high; lightweight items also help keep shipping costs low and margins manageable
Decreasing
-113.2%
Growth
Buyers choose this for fast, low-effort heat relief for dogs during hot weather, especially after heatwave alerts and for travel or outdoor use. The $18–$38 price range supports impulse buys and easy add‑ons in an eCommerce store, with natural upsells alongside beds, crates, and summer/outdoor pet accessories
Broad, evergreen demand as an essential pet-care staple with a large addressable base; buyers typically seek durable, easy-to-clean, non-slip options and size/color variety to match breed and home aesthetics. Replacement purchases are common, and secondary units (e
Buyers want this to keep dogs safe and quickly locate them if they wander, delivering peace of mind during walks, travel, and off‑leash activities. The clear problem-solution use case converts well, with a typical price range of $21–$90 supporting both entry and mid-tier options
Broad appeal to buyers as a low-risk, high-fun purchase for pet enrichment, training, and play, with frequent replacements and giftability driving repeat orders. The $10–$18 price point supports impulse buys and bundling with other pet essentials, helping lift AOV and conversion
Everyday pet-care essential with steady, replenishment-driven demand; buyers purchase for new pets, to replace worn bowls, and as affordable gifts. The $10–$20 price point supports impulse buys and basket-building without heavy consideration, making it a low-friction add to listings
Strong buyer appeal centers on pet safety and peace of mind: real-time location helps recover wandering pets quickly, reducing anxiety and potential replacement costs. At a $20–$35 price point, it sits in an accessible, impulse-friendly range and works well as an add-on to pet essentials, driving AOV without heavy consideration