Protein Bars Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Broad buyer appeal centers on convenient, portable nutrition for busy schedules, post‑workout recovery, and on‑the‑go snacking, with interest driven by protein content, flavor variety, and dietary preferences (e.g., low sugar, vegan, gluten‑free). Strong repeat‑purchase behavior, shelf stability, and easy shipping make them eCommerce friendly, with room for multipacks, variety boxes, and subscriptions to lift AOV and LTV. Typical selling price lands at $17–$30, supporting mid-tier positioning and promo levers without eroding perceived quality. Demand reliably spikes in January as buyers act on New Year fitness and weight‑management goals. With August as the current month, it’s a good time to start onboarding SKUs, testing listings and ad creative, and building early reviews so inventory, SEO, and subscriptions are in place by October–December ahead of the seasonal high. Plan assortment breadth (flavors and dietary claims), clear nutrition imagery, and bundling strategies now to capitalize on the January surge.

Seasonal Peak month: January

Product details

About the product

Protein bars are nutritionally dense snack products designed to provide a convenient source of protein and other essential nutrients, appealing to health-conscious buyers and those seeking quick meal alternatives. Available in various flavors and formulations, including options for specific dietary needs such as vegan, gluten-free, and low-sugar, protein bars cater to a diverse market segment, making them a versatile addition to any online retail offering.

Key details

Avg. Sell price
$23
Selling price range
$17 - $30
Seasonality

High Month January

Low Month December

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Jan

Low Month Dec

About the product

Key details

Product Category
Specialty Foods, Snacks & Beverages
Avg. Sell price
$23
Selling price range
$17 - $30
Seasonality

High Month January

Low Month December

Dropship products for Protein Bars

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more

Top suppliers for “Protein Bars”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Operating in the dynamic sports nutrition industry, this supplier provides a comprehensive assortment of nutritional supplements and functional foods designed for health-conscious consumers and athletes alike. Their B2B wholesale platform allows businesses to source exclusive brands at competitive prices. With a commitment to quality and customer satisfaction, they ensure express delivery services across the entire EU. This supplier's wide product catalog includes items ranging from protein supplements to snacks, catering to diverse dietary needs and preferences. By eliminating minimum order quantities, they empower businesses to procure any quantity without the burden of excess stock. They pride themselves on representing established and innovative brands committed to excellence in the nutritional market. This enables them to offer their partners a unique selection of products that can help enhance their customers' performance and overall well-being. For business owners looking to expand their offerings in the competitive health and wellness market, this supplier provides an invaluable resource. Their user-friendly platform makes ordering seamless, and their expertise in the industry positions them as a trustworthy partner. To learn more about their product offerings, pricing, and how they can assist your business, we invite you to visit their website or contact them directly.

Myprotein, Grenade, Gofitness, Not Your Average, Propud, Puls Nutrition

Supplier name

Manufacturers

This supplier operates within the dynamic and rapidly expanding protein bars industry. They are dedicated to offering innovative private label solutions tailored to meet the diverse needs of their clients. With a strong emphasis on quality and taste, they produce a variety of protein bars that cater to health-conscious consumers. Their product range includes single-layer, multi-layer, crunchy, and vegan protein bars, with options featuring high protein content, beneficial for various dietary requirements. Their commitment to nutritional excellence is matched by their focus on delivering a delightful taste experience. They utilize an innovative R&D process that ensures a constantly evolving product lineup to stay ahead in a competitive market. The supplier’s professional team and flexible production capabilities allow for a high degree of customization, empowering clients to create unique products that resonate with their target audiences. Their high-quality private label protein bars can stand out on store shelves, and they aim to help partners establish their brand identity in the marketplace. Additionally, this supplier has demonstrated their expertise and commitment to quality through participation in international trade shows and winning accolades such as the prestigious Worldstar Packaging Award. Interested parties are encouraged to explore further details by visiting the website or making direct contact for personalized inquiries.

Bar, Prodoze

Supplier name

Wholesalers

Operating within the health and wellness sector, this supplier revolutionizes plant-based nutrition with an innovative range of products. Their portfolio includes protein bars, powders, and indulgent treats designed to provide essential nutrients while tantalizing the taste buds. Each product is thoughtfully crafted to meet the nutritional needs of health-conscious individuals without compromising on flavor. The company is committed to using clean ingredients, ensuring that all offerings are certified gluten-free, kosher, and non-GMO Project verified. This dedication to quality aligns with their mission to redefine plant-powered nutrition and support customers in their health journeys. They strive to create products that not only satisfy hunger but also fit seamlessly into an active lifestyle. Customer feedback highlights the exceptional taste and texture of their protein bars and powders, making them a popular choice among consumers. Whether it's the indulgent flavor of chocolate or the refreshing taste of strawberry, each item is crafted to deliver a delicious treat that doesn't sacrifice nutritional value. For individuals seeking an energy boost or a post-workout snack, this supplier’s products serve as a perfect solution. The vibrant flavors and clean ingredient profiles make these items an attractive option for everyone from athletes to busy professionals. To discover more about their exciting range of products, visit their website or get in touch directly for inquiries. Your journey to enjoying delicious, plant-based nutrition starts here.

Not available

Supplier name

Manufacturers

Newon Food

Lat, Hidden

Supplier name

Manufacturers

Operating within the food manufacturing industry, this supplier has established a reputation for creating bespoke allergen-free bars and gels. With over two decades of experience, they have catered to both large enterprises and budding entrepreneurs, crafting unique and delicious products tailored to specific dietary requirements. The company focuses on rigorous quality control and swift production timelines to deliver unparalleled customer service. By offering a diverse range of options, including high-protein, low-sugar, organic, vegan, gluten-free, and dairy-free bars, they ensure that each product satisfies the taste preferences of consumers. Their extensive knowledge in the field allows them to reformulate traditional recipes to resonate with contemporary dietary trends, such as marshmallow squares and crispy rice bars, across various flavors. Their modern, BRC-certified facility is designed for optimum product quality and safety, with a dedicated team trained in regulatory compliance. Equipped with the ability to handle international transactions, they understand export complexities and can include relevant shipping and customs fees in their pricing. Their commitment to using only high-quality ingredients positions them as preferable partners, reducing allergens effectively and allowing for valuable dietary certifications. Whether seeking to innovate or looking for reliable production support, this supplier stands ready to assist at every step, from recipe development to marketing. For further details, visit their website or get in touch directly.

Not available

Supplier name

Wholesalers

This supplier is a prominent player in the organic food sector, focusing on the production of wholesome, plant-based snack bars. Their commitment to quality and sustainability is evident as all their products are made from 100% organic ingredients, certifying a healthy option for consumers who prioritize nutrition in their diets. With a diverse product line that includes various flavors of protein bars, snack bars, and even options specifically designed for children, this supplier caters to a wide audience. Each product is crafted with a keen focus on dietary restrictions and preferences, including gluten-free, vegan, and low FODMAP options, ensuring inclusivity for all customers. Environmental responsibility is a core value of the company, as they utilize renewable energy and sustainable packaging practices throughout their production process. Their commitment extends beyond their products; they are deeply involved in giving back to the community and fostering healthy eating habits through education and outreach initiatives. For those seeking to elevate their snack options with clean and delicious choices, this supplier stands out. With their extensive range, it’s easy to find a suitable product that meets specific dietary requirements. For more information and to explore their product offerings, please visit their website or contact them directly.

Not available

Supplier name

Manufacturers

Operating within the health and nutrition industry, this supplier is dedicated to crafting personalized protein bars and healthy snacks that reflect individual tastes and dietary requirements. Understanding that each consumer is unique, the company offers tailored solutions, enabling clients to create products that fulfill their specific health goals. With an emphasis on quality and customization, the company’s process involves close collaboration with clients to develop bars that range from protein-rich options to fruity, healthy snacks. Their expertise in refining recipes ensures that every product not only meets nutritional standards but also delivers exceptional taste. They maintain a strong commitment to transparency, allowing consumers to know where and how their products are made. This dedication to quality and authenticity positions them as a leader in the health and nutrition marketplace. By focusing on individual preferences, the company fosters a personal relationship with customers, ensuring that each bar is a true reflection of their lifestyle and needs. For anyone interested in creating their own unique bars or learning more about available options, an invitation is extended to explore their website or make direct contact for additional information.

Not available

Supplier name

Manufacturers

The supplier operates within the health and wellness industry, focusing on the manufacturing of superior nutritional and sports supplement products. With state-of-the-art facilities and a commitment to quality, they ensure that all items produced meet stringent industry standards, being FDA and GMP certified. Their extensive experience allows them to customize products according to clients' specific needs, offering bespoke recipe formulation services. They pride themselves on their ability to create products that not only enhance wellness but also cater to diverse taste preferences, ensuring that health and palatability go hand-in-hand. In addition to manufacturing, they provide unique packaging and design services, understanding that effective marketing is crucial for brand success. Their efficient distribution network ensures that products are delivered timely and appropriately packaged, enhancing customer satisfaction. As one of India’s top supplement manufacturers, they have established relationships with notable brands, demonstrating their capability and reliability in the sector. The supplier is particularly recognized for its premium raw materials, with sourcing practices that prioritize quality and authenticity. Whether you are looking to launch a new supplement line or enhance an existing one, this manufacturer offers comprehensive services from concept to execution. For more information and to explore their offerings, visit their website or contact them directly for further assistance.

Endura, Qnt

Supplier name

Manufacturers

Operating in the dietary supplements industry, this manufacturer focuses on providing high-quality vitamins, minerals, and sports nutrition products. With a commitment to excellence, the company has been accredited by various regulatory bodies, ensuring it meets stringent quality standards such as GMP, MHRA, BRC, and ISO. Their state-of-the-art manufacturing facility allows for the production of a diverse range of supplements, catering to multiple sectors including VMS, sports nutrition, animal health, and beauty. By employing advanced techniques and maintaining a strong focus on quality control, they ensure that all products deliver optimal performance and reliability. The company's dedication to customer satisfaction is evident in its proactive approach and personalized service. Aiming to foster strong partnerships with both established brands and start-ups, they thrive on building trust and nurturing long-lasting relationships in the health and nutrition market. As one of the fastest-growing manufacturers in their region, the company continues to expand its presence in the health supplements and sports nutrition landscape, with a vision to become an international leader in manufacturing. Their commitment to growth and innovation positions them as a preferred partner for a wide array of clients, from high street retailers to blue-chip pharmaceutical organizations. For those interested in learning more about their extensive product offerings and partnership opportunities, further information is available on their website or by direct contact.

Not available

Supplier name

Wholesalers

Increasing

0.3% Growth

Buyers choose this item for convenient, on‑the‑go protein intake that supports workouts, recovery, and simple meal replacements. It drives strong repeat purchases and fits common health‑focused shopping behaviors, with a typical selling price range of $25–$40 that works well for multipacks and premium positioning

Chocolates

Decreasing

-17.7% Growth

High-appeal, giftable indulgence with strong repeat and impulse buying. The $13–$28 price band hits common gift budgets and supports bundling and premium assortments to lift AOV

Pantry

Increasing

15.2% Growth

Appeals to buyers seeking more kitchen storage and organization, freeing counter space and tidying dry goods in small or busy homes. Mid-ticket pricing ($57–$180) supports healthy AOV and bundling with shelf bins, labels, and door racks