Self Tanning Lotion Market Trends, Forecast & Insights [2026]
Last updated Dec 15, 2025
Mid-priced personal-care SKU (typical price $13–$33) that attracts buyers seeking a sun-kissed look without sun exposure; strong appeal for appearance-focused and repeat purchasers and works well as a gift or add-on item. Retail category not specified, but it slots into beauty/personal care and seasonal assortments, making it an easy cross-sell and margin-friendly SKU for an eCommerce store.
Annual peak in May — sellers should prepare 2–3 months ahead (target March–April for larger buys and promotional planning). It’s December now, so use this off-peak window to finalize suppliers, optimize listings and creative, run small test buys, and map promotional strategies; scale inventory in early spring to meet the May demand.
Seasonal
Peak month: May
Product details
About the product
Self tan lotion is a cosmetic product designed to give the skin a sun-kissed glow without exposure to harmful UV rays. Popular among buyers looking for a safe alternative to traditional tanning methods, self tan lotions come in a range of shades and formulations to suit different skin types and preferences.
Key details
-
$22
-
$13 - $33
-
High Month MayLow Month November
Dropship products for Self Tanning Lotion
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more
Top suppliers for “Self Tanning Lotion”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Positioned in the beauty and personal care industry, this supplier specializes in providing a diverse selection of products aimed at enhancing skincare and self-tanning experiences. The company's philosophy centers around using obsessively natural ingredients while ensuring that each product is free from harmful toxins, parabens, and synthetic additives. This dedication not only promotes better skin health but also emphasizes environmentally sustainable practices, including plastic neutrality.
With a commitment to quality and efficacy, the range encompasses various self-tanning solutions designed to deliver stunning results without compromising on safety or ethics. Customers are encouraged to find their perfect beauty routine through quizzes and personalized recommendations, ensuring an engaging shopping experience tailored to individual preferences.
The supplier is also proactive in offering guarantees such as a 60-day satisfaction policy and free returns to foster consumer trust. Additionally, they promote the use of natural ingredients by engaging with the community through giveaways, affiliate programs, and open channels for feedback and inquiries. Interested parties are encouraged to discover more about their extensive product line or learn about their brand values by visiting their website or contacting them directly for additional information.
Not available
Supplier name
Wholesalers
In the dynamic wholesale distribution industry, this supplier excels in delivering a diverse selection of quality products from leading international brands. Established in 2010, the company has forged strong partnerships with prominent brands in the electronics, beauty, toys, and pet care sectors, positioning itself as a go-to distributor for stockists across over 30 countries.
The supplier’s vast electronics portfolio includes the latest smartphones, tablets, laptops, and various accessories, catering to the ever-evolving consumer electronics market. Their emphasis on innovation ensures that customers receive top-notch products equipped with the latest technology.
In the beauty sector, the supplier offers an extensive range of products, from face creams and skincare lines to sun protection and self-tanning lotions, all partnering with trusted brands. This commitment to quality guarantees customers access to the very best in beauty solutions.
For the toys segment, they provide an impressive variety of options suitable for children of all ages, from engaging baby and toddler toys to exciting electronic games. This diversity promotes family fun and educational play, ensuring that every child's needs are met.
Additionally, the supplier understands the importance of pet care, providing essential products while emphasizing the well-being of pets and the bond they share with their owners. Through effective marketing, they highlight quality and trust, enhancing the lives of both pets and humans alike.
For more information on their product offerings and how they can serve your business needs, please visit their website or get in touch directly.
Not available
Supplier name
Manufacturers
Operating within the beauty and personal care industry, this supplier excels in private label and contract manufacturing. With a focus on innovation and quality, they support brands in developing luxury cosmetics that cater to both mass and niche markets.
The supplier offers a comprehensive suite of services, including custom formulations, branding, testing, and manufacturing. Through their advanced production capabilities, they can handle a variety of products from semi-solids and creams to liquids and gels, ensuring that all products meet high standards of performance and safety.
Fulfilling the unique packaging needs of beauty brands, this supplier is equipped to create specialized solutions that enhance product appeal and functionality. They also work with a diverse client base, ranging from large retail chains to emerging indie brands, reflecting their versatility and expertise in the market.
With certifications in Organic, GMP, FDA, and ISO9001, they maintain rigorous standards that align with industry best practices. To embark on your journey of building a successful cosmetics brand, explore the possibilities available through their extensive private label offerings. For further information about their services and products, visiting their website or reaching out directly is encouraged.
Not available
Supplier name
Wholesalers, Manufacturers
This enterprise is a prominent player in the firearms and tactical equipment industry, offering a wide range of specialized products designed for firearm enthusiasts and professionals alike. With a commitment to quality and innovation, the business features cutting-edge conversion kits, customizable firearm accessories, and tactical gear, catering to diverse customer needs.
Their product lineup includes various models of conversion kits, enabling users to enhance the functionality and versatility of their firearms. From compact kits for everyday carry to advanced systems for tactical scenarios, each product is engineered for reliability and performance.
Additionally, the company provides an extensive selection of accessories, including sights, grips, and holsters, ensuring customers have access to everything required for optimized firearm operation. Each item is designed with attention to detail and user experience in mind, making it easier for clients to personalize their equipment.
In addition to traditional firearm components, the business also emphasizes safety and readiness with tactical vests, body armor, and medical kits, fulfilling the needs of both civilian and professional users.
For those seeking to enhance their tactical capabilities or simply interested in high-quality firearm accessories, additional information can be found by visiting the website or by contacting the company directly.
Olight, Holosun, Kiro, Igb Austria, Byrna, Caa Industries, Recover Tactical, Imi Defense, Meprolight
Supplier name
Liquidators
FoxLiquidation.com caters to the merchandising needs of business startups as well as small, medium, and large businesses.
As an online sub-brand of Vertexa LLC, we run independent business operations. We do not represent any major retail store, brand, or manufacturer.
Not available
Supplier name
Wholesalers
In the herbal products sector, this family-owned company stands out for its unwavering commitment to purity and quality. Established in 2005, they specialize in offering a diverse selection of bulk herbs, herbal extracts, and specialty items that cater to health-conscious consumers seeking natural solutions.
The company emphasizes the importance of sourcing only the highest quality raw materials. They adhere to rigorous testing procedures to ensure that their products meet strict quality standards. By rejecting subpar samples and alternatives laden with chemicals and fillers, they guarantee their customers receive the best herbal solutions available on the market.
This dedication to excellence translates into a range of offerings that include whole herbs, potent extracts, and customizable options for individual needs. A notable feature is their cold percolation process, which preserves the integrity of the herbal constituents, maximizing their effectiveness.
Customer service is another cornerstone of their mission, providing valuable assistance to help individuals find the right products for their wellness journeys. With an understanding that wellness often requires a personalized approach, they offer a variety of formats and sizes to suit diverse preferences and usage requirements.
For those interested in enhancing their health with natural ingredients, ample information is available through their website. Customers are invited to explore the full range of products or inquire directly for any specifics, ensuring a supportive experience tailored to individual wellness goals.
Not available
Supplier name
Liquidators
Operating in the luxury home textiles sector, this supplier specializes in providing premium bedding and bath essentials. Their product lineup includes an impressive array of items such as plush bath towels, exquisite sheets, and stylish bathrobes, all designed with attention to detail and quality craftsmanship. The focus on customer experience is evident, as they offer personalized options and monogramming services to cater to individual tastes and preferences. Each product is crafted to ensure utmost comfort and durability, making it a perfect addition to any luxurious home setting. The supplier also emphasizes the importance of maintaining a harmonious balance in everyday life, introducing elements that enhance relaxation and well-being. Customers can enjoy the convenience of free shipping on orders over a specified amount, alongside an inviting 30-day in-home trial, ensuring satisfaction with every purchase. From stunning duvet covers to cozy blankets, this supplier has established itself as a go-to destination for those seeking to elevate their home experience. Those interested in exploring the collection or learning more about the unique offerings are encouraged to visit the website or reach out directly for further inquiries.
Luxor Cares
Supplier name
Manufacturers
Operating within the fine leather goods sector, this supplier is renowned for handcrafting a stunning array of high-quality leather products. The commitment to tradition and craftsmanship is evident in every item produced, from wallets to belts, highlighting the importance of detail and quality control.
Based in Pennsylvania, the workshop thrives on utilizing only premium materials, ensuring that all leather goods are built to withstand the test of time while exuding timeless elegance. Their product lineup includes men’s bifold wallets, trifold wallets, and full grain leather belts, designed to cater to various customer preferences.
Additionally, the company offers an impressive collection of women’s leather handbags, including versatile options like purses, backpacks, and crossbody bags. Each piece is crafted with the utmost care, illustrating the artisans' dedication to their craft.
Their flagship items, such as the bifold wallet with an ID window and premium leather purses, showcase the intricate craftsmanship that sets them apart in the marketplace. Customer feedback consistently emphasizes satisfaction with product quality, fast shipping, and outstanding customer service.
Overall, this supplier stands as a reputable choice for those seeking exquisite leather goods. For more information on their offerings and craftsmanship, interested parties are encouraged to visit their website or contact the supplier directly.
Not available
Supplier name
Wholesalers
The craft supplies industry is known for its extensive and diverse range of Native American craft materials and accessories. With a commitment to providing quality products, the supplier offers everything from beads and clothing accessories to herbal products and decorative items for home and camp use. The supplier caters to both hobbyists and professionals, ensuring that all customers have access to the finest materials for their crafting needs. Their selection includes imported beadwork, a variety of leathers, feathers, and natural materials, ensuring authenticity and quality in every product. As part of their dedication to customer satisfaction, the supplier also offers educational resources, including articles and videos, to help customers make informed decisions and enhance their crafting skills. Additionally, they provide wholesale options for larger orders and special events, making them a versatile partner for all crafting projects. For more detailed information about the product offerings or to address any inquiries, potential customers are encouraged to visit the supplier's website or get in touch directly.
Pendleton, Wandering Bull
Supplier name
Manufacturers
This established business operates in the fashion accessory industry, focusing on the design and production of high-quality hip bags, fanny packs, and leather accessories. Each product is designed to provide functional ease while catering to current trends, ensuring that they meet the needs of a fashion-conscious clientele.
Utilizing recycled, reclaimed, and exotic leathers such as deerskin, cowhide, and even alligator, their products are not only stylish but also environmentally responsible. Handmade by skilled artisans, each bag is a testament to quality craftsmanship, making it an individual piece rather than a mass-produced item.
Furthermore, this business places great emphasis on customization, allowing clients to tailor orders to their specific desires, ensuring a personal touch to every purchase. The range of offerings includes everything from concealed carry hip bags to trendy double pocket designs, appealing to a diverse customer base.
With a commitment to quality and unique style apparent in every item, the brand stands out in an increasingly competitive marketplace. Fashion enthusiasts and practical users alike will find something that resonates with their personal style within their extensive collections.
Inviting potential customers to explore their curated selection, the company encourages visits to their website for a deeper understanding of their offerings and the possibility to engage directly for any inquiries or custom requests.
Not available
Related products
Cluster Lashes
Decreasing
-22.7%
Growth
Appeals to buyers as an affordable, at‑home way to achieve fuller lashes without a salon visit, with flexible looks (natural to dramatic) and repeat purchase behavior. The $8–$13 price point supports impulse buys, trial, and multipacks, making it easy for sellers to drive AOV via add‑ons and simple merchandising alongside compatible beauty accessories
Acne Cream
Decreasing
-41.2%
Growth
Problem-solution skincare staple with steady year-round demand and a clear value proposition: fast, convenient breakout care. Buyers are price-sensitive and expect accessibility in the $10–$24 range, making it an easy add-to-cart and replenishment purchase in an eCommerce store
Mac Makeup
Increasing
2.9%
Growth
Strong buyer interest is driven by brand recognition, perceived quality, and everyday-use appeal across staples and trend shades. The $24–$36 price band sits in “affordable prestige,” supporting frequent add‑to‑cart behavior and giftability while keeping AOV accessible
Neutrogena
Decreasing
-95.9%
Growth
Mass-market skincare line with broad brand recognition, typically bought for everyday essentials like sunscreens, facial cleansers, and moisturizers. Attractive $10–$20 price point supports add-on purchases and repeat replenishment, making it a reliable basket builder with wide demographic appeal and steady year-round baseline demand
Mud Mask
Decreasing
-42.7%
Growth
A skincare staple that buyers seek for deep-cleansing, oil absorption, and pore care, with strong at-home self-care appeal. The $10–$19 price point encourages trial and add-to-cart behavior and fits well in entry skincare assortments or bundles, with particular interest from oily and acne-prone segments
Men's Grooming
Decreasing
-10.9%
Growth
Steady, replenishable demand from daily-use essentials and grooming upgrades makes this category attractive for sellers, with buyers valuing practicality, quality, and giftability. The $20–$50 price band supports impulse purchases and easy add-ons; bundles and kits can lift average order value and lend themselves to subscription or repeat-purchase behavior
Rose Water
Decreasing
-37.1%
Growth
Buyers typically seek this for gentle, natural skincare (toner/face mist) and light culinary use, giving it broad appeal across beauty, wellness, and pantry categories. The $10–$20 price supports impulse purchases and bundling, making it a low-risk AOV booster for an eCommerce store
Cosmetic Packaging
Decreasing
-65.7%
Growth
Buyers want attractive, functional containers to decant, store, and dispense makeup and skincare—prioritizing leak-proof closures, travel-friendly sizes, refillable/eco options, and a clean aesthetic that elevates perceived value. Cover core formats (jars, bottles, pumps, sprayers) and multiple sizes to address daily organization and DIY refills
Tanning Gel
Decreasing
-117.9%
Growth
Drives seasonal demand from buyers seeking a sun‑kissed look during warm months and vacations. At $10–$18, it fits impulse price points and works as an easy add‑on in beauty/suncare carts, lifting AOV with minimal friction
Nail Wraps
Decreasing
-36.9%
Growth
Strong buyer appeal centers on quick, mess-free at‑home manicures, broad design variety for self‑expression, and an impulse‑friendly price point ($9–$13) versus salon services. The format is inherently giftable and trend-driven, encouraging add‑on and multi‑unit purchases as buyers mix styles for outfits and occasions
Organic Skincare
Decreasing
-34.9%
Growth
Strong buyer appeal stems from perceived safety and efficacy of natural ingredients, clean-beauty positioning, and suitability for sensitive skin—drivers that support steady demand and repeat purchases. The $17–$34 price band fits impulse buys and mid-tier gifting, with room for margin via bundles and upsells (e
Eye Cream
Decreasing
-17.7%
Growth
High interest stems from targeted results (hydration, puffiness, fine lines, dark circles) and daily-use habits that drive repeat purchases. The $17–$52 range spans accessible to premium, supports subscriptions and bundles, and the item is lightweight with low shipping cost and generally low return risk—helpful for margin
Mario Badescu
Decreasing
-16.6%
Growth
Recognizable beauty/skincare line at an accessible $16–$24 price point, making it a strong converter as a gift or impulse add-on. Buyers value affordable, trusted skincare, supporting repeat purchase and steady traffic
Elizabeth Arden
Decreasing
-35.6%
Growth
Well-known prestige beauty line with strong brand recognition that drives trust, gifting, and replenishment purchases. The $28–$80 price range hits an accessible-luxury sweet spot, enabling entry-level buys and bundling into giftable sets
Personal Lubricant
Decreasing
-44.9%
Growth
Buyers seek this item for comfort, enhanced intimacy, and dryness relief, prioritizing body-safe formulations and discreet delivery. Differentiators that drive conversion include water- vs
False Eyelashes
Decreasing
-75.3%
Growth
Buyers choose this beauty accessory for instant eye enhancement at an affordable, impulse-friendly price point, with styles ranging from natural to dramatic for daily wear, events, and photos. It’s a repeat-purchase, consumable category where variety matters; offer multiple styles, lengths, and materials, plus clear photography and quick application tips to reduce hesitation and drive conversion
Korean Sunscreen
Decreasing
-64.5%
Growth
Appeals to buyers seeking everyday sun protection with lightweight, cosmetically elegant formulas that layer well under makeup without a heavy residue. Strong skincare credibility and social proof drive repeat purchases; the $15–$22 price point is accessible for add-to-cart behavior, subscriptions, and bundling, supporting steady basket-building in an eCommerce store
Skin Cream
Decreasing
-33.5%
Growth
Broad appeal as an everyday skincare essential that addresses dryness and barrier support, especially as weather cools. Buyers seek reliable hydration, gentle formulations, and easy replenishment, driving steady repeat purchases and subscription potential
Women's Face Cream
Decreasing
-82.9%
Growth
Lightweight women's facial moisturizer sold in the $14–$26 range; attractive to buyers as an affordable self-care purchase and common holiday gift or winter skincare staple. Price range supports entry-level to mid-range positioning, easy to bundle or promote as a giftable SKU that drives average order value
Acrylic Makeup Organizer
Decreasing
-111.2%
Growth
Buyers choose this for decluttering and displaying cosmetics on vanities; clear acrylic offers visibility, a tidy look, and easy cleaning, improving daily routine efficiency. The $13–$28 price point fits impulse and add‑on purchases and sits naturally alongside beauty and home-organization assortments, with straightforward merchandising in makeup, skincare, and bathroom categories