Self Tan Lotion Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Buyers choose this item to achieve a tan without UV exposure, with at-home convenience for trips, events, and warmer weather. The $13–$33 price point is accessible for basket add-ons and supports repeat purchase behavior on a consumable beauty product, offering steady sell-through potential in eCommerce stores. Seasonality peaks in May; sellers should prep assortment and inventory 6–8 weeks prior to capture spring demand. With the current month in August, expect post-peak softening; maintain a lean selection, monitor sell-through, and plan Q1 replenishment to be ready by March–April.

Seasonal Peak month: May

Product details

About the product

Self tan lotion is a cosmetic product designed to give the skin a sun-kissed glow without exposure to harmful UV rays. Popular among buyers looking for a safe alternative to traditional tanning methods, self tan lotions come in a range of shades and formulations to suit different skin types and preferences.

Key details

Avg. Sell price
$22
Selling price range
$13 - $33
Seasonality

High Month May

Low Month November

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month May

Low Month Nov

About the product

Key details

Product Category
Cosmetics, Makeup & Skincare
Avg. Sell price
$22
Selling price range
$13 - $33
Seasonality

High Month May

Low Month November

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Top suppliers for “Self Tan Lotion”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Positioned in the beauty and personal care industry, this supplier specializes in providing a diverse selection of products aimed at enhancing skincare and self-tanning experiences. The company's philosophy centers around using obsessively natural ingredients while ensuring that each product is free from harmful toxins, parabens, and synthetic additives. This dedication not only promotes better skin health but also emphasizes environmentally sustainable practices, including plastic neutrality. With a commitment to quality and efficacy, the range encompasses various self-tanning solutions designed to deliver stunning results without compromising on safety or ethics. Customers are encouraged to find their perfect beauty routine through quizzes and personalized recommendations, ensuring an engaging shopping experience tailored to individual preferences. The supplier is also proactive in offering guarantees such as a 60-day satisfaction policy and free returns to foster consumer trust. Additionally, they promote the use of natural ingredients by engaging with the community through giveaways, affiliate programs, and open channels for feedback and inquiries. Interested parties are encouraged to discover more about their extensive product line or learn about their brand values by visiting their website or contacting them directly for additional information.

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Supplier name

Wholesalers

In the dynamic wholesale distribution industry, this supplier excels in delivering a diverse selection of quality products from leading international brands. Established in 2010, the company has forged strong partnerships with prominent brands in the electronics, beauty, toys, and pet care sectors, positioning itself as a go-to distributor for stockists across over 30 countries. The supplier’s vast electronics portfolio includes the latest smartphones, tablets, laptops, and various accessories, catering to the ever-evolving consumer electronics market. Their emphasis on innovation ensures that customers receive top-notch products equipped with the latest technology. In the beauty sector, the supplier offers an extensive range of products, from face creams and skincare lines to sun protection and self-tanning lotions, all partnering with trusted brands. This commitment to quality guarantees customers access to the very best in beauty solutions. For the toys segment, they provide an impressive variety of options suitable for children of all ages, from engaging baby and toddler toys to exciting electronic games. This diversity promotes family fun and educational play, ensuring that every child's needs are met. Additionally, the supplier understands the importance of pet care, providing essential products while emphasizing the well-being of pets and the bond they share with their owners. Through effective marketing, they highlight quality and trust, enhancing the lives of both pets and humans alike. For more information on their product offerings and how they can serve your business needs, please visit their website or get in touch directly.

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Supplier name

Manufacturers

The textile industry specializes in yoga apparel, establishing a prominent presence since 2010. This manufacturer excels in the design, production, and sale of various types of yoga sportswear and high-end seamless clothing. Committed to delivering excellent quality, the company has built a reputation for outstanding professionalism and integrity. With the vision of becoming a global leader in smart manufacturing of yoga apparel, the enterprise continuously invests in cutting-edge technology to enhance production efficiency and product quality. They meticulously research fabric options and designs tailored to different body shapes while embodying core values such as passion, dedication, and a commitment to mutual growth. The focus is on crafting a comprehensive range of products including yoga pants, sports bras, track suits, and more, ensuring that every item meets the preferences of yoga enthusiasts. The product development aims to create fashionable yet functional wear, empowering users in their yoga practices. This dedication has made their brand a preferred choice in yoga communities around the world. By fostering strong relationships with partners and resellers globally, this business guarantees high-quality, accessible athletic wear, underpinned by competitive prices and OEM services. Those seeking more information about the extensive product range and capabilities are encouraged to visit the website or make direct contact for assistance. There are numerous options available to meet diverse needs, ensuring every customer finds the perfect fit for their yoga journey.

Adidas, Fila, Gymshark, Nike, Ruxi, Echt

Supplier name

Wholesalers

The craft supplies industry is known for its extensive and diverse range of Native American craft materials and accessories. With a commitment to providing quality products, the supplier offers everything from beads and clothing accessories to herbal products and decorative items for home and camp use. The supplier caters to both hobbyists and professionals, ensuring that all customers have access to the finest materials for their crafting needs. Their selection includes imported beadwork, a variety of leathers, feathers, and natural materials, ensuring authenticity and quality in every product. As part of their dedication to customer satisfaction, the supplier also offers educational resources, including articles and videos, to help customers make informed decisions and enhance their crafting skills. Additionally, they provide wholesale options for larger orders and special events, making them a versatile partner for all crafting projects. For more detailed information about the product offerings or to address any inquiries, potential customers are encouraged to visit the supplier's website or get in touch directly.

Pendleton, Wandering Bull

Supplier name

Wholesalers

Operating within the fashion wholesale industry, this supplier has established itself as a leading source for trendy, high-quality women's clothing and accessories. Since its inception in 2005, the supplier has been committed to providing a diverse range of fashionable products tailored to meet the needs of boutique owners and retailers alike. Their extensive inventory encompasses various styles, from casual wear to elegant dresses, ensuring that every customer finds what they seek. Moreover, this supplier specializes in plus-size options and offers a wide assortment of accessories and jewelry that complement their clothing lines. They leverage their significant presence in the Los Angeles Fashion District to source apparel from trusted local brands, ensuring high-quality products at competitive prices. Their daily updated inventory features hundreds of fashionable items, reflecting the latest trends in women's fashion. The supplier prides itself on exceptional customer service and swift processing of orders, with same-day shipping available for those placed by noon PST. They offer flexible purchase options, including samples and bundles, making it easy for boutiques to stock diverse styles without the burden of minimum order requirements. This dedication to accessibility empowers retailers to maintain a fresh, appealing selection for their clientele. For more information and to explore available products, interested parties are encouraged to visit their website or make direct contact with the supplier. With a focus on reliability, quality, and stylish offerings, this supplier aims to foster lasting relationships with boutique owners and enhance their business success.

Chrysanthemum, Gilli, Uniq, Mo:vint, Lulus, Naix

Supplier name

Liquidators

FoxLiquidation.com caters to the merchandising needs of business startups as well as small, medium, and large businesses. As an online sub-brand of Vertexa LLC, we run independent business operations. We do not represent any major retail store, brand, or manufacturer.

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Supplier name

Wholesalers, Manufacturers

This enterprise is a prominent player in the firearms and tactical equipment industry, offering a wide range of specialized products designed for firearm enthusiasts and professionals alike. With a commitment to quality and innovation, the business features cutting-edge conversion kits, customizable firearm accessories, and tactical gear, catering to diverse customer needs. Their product lineup includes various models of conversion kits, enabling users to enhance the functionality and versatility of their firearms. From compact kits for everyday carry to advanced systems for tactical scenarios, each product is engineered for reliability and performance. Additionally, the company provides an extensive selection of accessories, including sights, grips, and holsters, ensuring customers have access to everything required for optimized firearm operation. Each item is designed with attention to detail and user experience in mind, making it easier for clients to personalize their equipment. In addition to traditional firearm components, the business also emphasizes safety and readiness with tactical vests, body armor, and medical kits, fulfilling the needs of both civilian and professional users. For those seeking to enhance their tactical capabilities or simply interested in high-quality firearm accessories, additional information can be found by visiting the website or by contacting the company directly.

Olight, Holosun, Kiro, Igb Austria, Byrna, Caa Industries, Recover Tactical, Imi Defense, Meprolight

Supplier name

Manufacturers

Operating within the beauty and personal care industry, this supplier excels in private label and contract manufacturing. With a focus on innovation and quality, they support brands in developing luxury cosmetics that cater to both mass and niche markets. The supplier offers a comprehensive suite of services, including custom formulations, branding, testing, and manufacturing. Through their advanced production capabilities, they can handle a variety of products from semi-solids and creams to liquids and gels, ensuring that all products meet high standards of performance and safety. Fulfilling the unique packaging needs of beauty brands, this supplier is equipped to create specialized solutions that enhance product appeal and functionality. They also work with a diverse client base, ranging from large retail chains to emerging indie brands, reflecting their versatility and expertise in the market. With certifications in Organic, GMP, FDA, and ISO9001, they maintain rigorous standards that align with industry best practices. To embark on your journey of building a successful cosmetics brand, explore the possibilities available through their extensive private label offerings. For further information about their services and products, visiting their website or reaching out directly is encouraged.

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Supplier name

Manufacturers

Operating within the flexible packaging and heat sealing machine equipment sector, this supplier showcases a robust portfolio of bespoke packaging solutions. Established in 1977, the organization initially focused on tapes and adhesives before evolving alongside advancements in flexible packaging technology. Their growth was anchored on a commitment to client service, emphasizing a quality-centric philosophy tailored to meet diverse client needs. The company's extensive product range includes best-in-class heat sealing machinery and high-performance moisture barrier foil and film, ideal for protecting valuable goods during transport and storage. Their bespoke packaging solutions are tailored to various industries, including sectors focused on corrosion prevention and moisture protection. With an unwavering dedication to quality, they maintain high product standards, ensuring that each offering meets the specific demands of clients. In addition, their comprehensive E-Commerce platform provides easy access to a variety of specialist protective packaging products, enabling customers to place orders conveniently. Clients can find standard-sized foil bags complying with international standards, along with a wide selection of accompanying products. They are partnered with leading brands in the industry, enhancing their range of offerings. For organizations seeking tailored packaging solutions, the supplier encourages direct engagement to discuss specific requirements, ensuring optimal solutions for each unique project. For further information, please visit the website or reach out directly to their support team.

Cortec, Hawa, Corrosion X, Shockwatch

Supplier name

Wholesalers

Strong buyer appeal stems from everyday use (self-care and appearance), frequent replenishment, and giftability. The $7–$17 price range supports impulse buys and trial, widening reach and enabling multi-unit purchases and bundling to lift basket size

Teeth Whitening Kit

Decreasing

-22.7% Growth

Broad appeal driven by at-home convenience, visible cosmetic improvement, and a lower price point versus in-office treatments makes this a consistent mover. Buyers look for quick stain reduction and a confidence boost for events and everyday use, and the $19–$42 range fits impulse and giftable purchases

Organic Makeup

Increasing

18.1% Growth

Appeals to ingredient-conscious buyers seeking “cleaner” beauty options and giftable items. The $10–$27 price band sits in an impulse-friendly, mid-low range that supports trial, multi-unit carts, and bundled sets

Grooming

Decreasing

-1.6% Growth

Essential, repeat‑purchase personal-care items that buyers replace or upgrade regularly to maintain hygiene and appearance. Broad appeal across demographics, strong basket-building potential (refills, accessories), and a $17–$60 price band that supports both entry and premium options while keeping conversion friction low

Mink Lashes

Increasing

246.3% Growth

Buyers choose these lashes for fuller, natural-looking volume and photogenic results, with reusable wear at an accessible $8–$10 price point. They’re lightweight, cheap to ship, and easy to offer in multiple styles, making them strong impulse add-ons

Skin Care

Decreasing

-1% Growth

Broad appeal and repeat-purchase behavior make this category a dependable basket-builder. Buyers use it daily, replenish frequently, and respond well to discovery and trial at the accessible $10–$20 price point, encouraging multi-unit orders and bundling