Self Tan Lotion Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Buyers choose this item to achieve a tan without UV exposure, with at-home convenience for trips, events, and warmer weather. The $13–$33 price point is accessible for basket add-ons and supports repeat purchase behavior on a consumable beauty product, offering steady sell-through potential in eCommerce stores. Seasonality peaks in May; sellers should prep assortment and inventory 6–8 weeks prior to capture spring demand. With the current month in August, expect post-peak softening; maintain a lean selection, monitor sell-through, and plan Q1 replenishment to be ready by March–April.

Seasonal Peak month: May

Product details

About the product

Self tan lotion is a cosmetic product designed to give the skin a sun-kissed glow without exposure to harmful UV rays. Popular among buyers looking for a safe alternative to traditional tanning methods, self tan lotions come in a range of shades and formulations to suit different skin types and preferences.

Key details

Avg. Sell price
$22
Selling price range
$13 - $33
Seasonality

High Month May

Low Month November

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month May

Low Month Nov

About the product

Key details

Product Category
Cosmetics, Makeup & Skincare
Avg. Sell price
$22
Selling price range
$13 - $33
Seasonality

High Month May

Low Month November

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Top suppliers for “Self Tan Lotion”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Positioned in the beauty and personal care industry, this supplier specializes in providing a diverse selection of products aimed at enhancing skincare and self-tanning experiences. The company's philosophy centers around using obsessively natural ingredients while ensuring that each product is free from harmful toxins, parabens, and synthetic additives. This dedication not only promotes better skin health but also emphasizes environmentally sustainable practices, including plastic neutrality. With a commitment to quality and efficacy, the range encompasses various self-tanning solutions designed to deliver stunning results without compromising on safety or ethics. Customers are encouraged to find their perfect beauty routine through quizzes and personalized recommendations, ensuring an engaging shopping experience tailored to individual preferences. The supplier is also proactive in offering guarantees such as a 60-day satisfaction policy and free returns to foster consumer trust. Additionally, they promote the use of natural ingredients by engaging with the community through giveaways, affiliate programs, and open channels for feedback and inquiries. Interested parties are encouraged to discover more about their extensive product line or learn about their brand values by visiting their website or contacting them directly for additional information.

Not available

Supplier name

Wholesalers

In the dynamic wholesale distribution industry, this supplier excels in delivering a diverse selection of quality products from leading international brands. Established in 2010, the company has forged strong partnerships with prominent brands in the electronics, beauty, toys, and pet care sectors, positioning itself as a go-to distributor for stockists across over 30 countries. The supplier’s vast electronics portfolio includes the latest smartphones, tablets, laptops, and various accessories, catering to the ever-evolving consumer electronics market. Their emphasis on innovation ensures that customers receive top-notch products equipped with the latest technology. In the beauty sector, the supplier offers an extensive range of products, from face creams and skincare lines to sun protection and self-tanning lotions, all partnering with trusted brands. This commitment to quality guarantees customers access to the very best in beauty solutions. For the toys segment, they provide an impressive variety of options suitable for children of all ages, from engaging baby and toddler toys to exciting electronic games. This diversity promotes family fun and educational play, ensuring that every child's needs are met. Additionally, the supplier understands the importance of pet care, providing essential products while emphasizing the well-being of pets and the bond they share with their owners. Through effective marketing, they highlight quality and trust, enhancing the lives of both pets and humans alike. For more information on their product offerings and how they can serve your business needs, please visit their website or get in touch directly.

Not available

Supplier name

Wholesalers

The craft supplies industry is known for its extensive and diverse range of Native American craft materials and accessories. With a commitment to providing quality products, the supplier offers everything from beads and clothing accessories to herbal products and decorative items for home and camp use. The supplier caters to both hobbyists and professionals, ensuring that all customers have access to the finest materials for their crafting needs. Their selection includes imported beadwork, a variety of leathers, feathers, and natural materials, ensuring authenticity and quality in every product. As part of their dedication to customer satisfaction, the supplier also offers educational resources, including articles and videos, to help customers make informed decisions and enhance their crafting skills. Additionally, they provide wholesale options for larger orders and special events, making them a versatile partner for all crafting projects. For more detailed information about the product offerings or to address any inquiries, potential customers are encouraged to visit the supplier's website or get in touch directly.

Pendleton, Wandering Bull

Supplier name

Wholesalers, Manufacturers

This enterprise is a prominent player in the firearms and tactical equipment industry, offering a wide range of specialized products designed for firearm enthusiasts and professionals alike. With a commitment to quality and innovation, the business features cutting-edge conversion kits, customizable firearm accessories, and tactical gear, catering to diverse customer needs. Their product lineup includes various models of conversion kits, enabling users to enhance the functionality and versatility of their firearms. From compact kits for everyday carry to advanced systems for tactical scenarios, each product is engineered for reliability and performance. Additionally, the company provides an extensive selection of accessories, including sights, grips, and holsters, ensuring customers have access to everything required for optimized firearm operation. Each item is designed with attention to detail and user experience in mind, making it easier for clients to personalize their equipment. In addition to traditional firearm components, the business also emphasizes safety and readiness with tactical vests, body armor, and medical kits, fulfilling the needs of both civilian and professional users. For those seeking to enhance their tactical capabilities or simply interested in high-quality firearm accessories, additional information can be found by visiting the website or by contacting the company directly.

Olight, Holosun, Kiro, Igb Austria, Byrna, Caa Industries, Recover Tactical, Imi Defense, Meprolight

Supplier name

Manufacturers

Operating within the beauty and personal care industry, this supplier excels in private label and contract manufacturing. With a focus on innovation and quality, they support brands in developing luxury cosmetics that cater to both mass and niche markets. The supplier offers a comprehensive suite of services, including custom formulations, branding, testing, and manufacturing. Through their advanced production capabilities, they can handle a variety of products from semi-solids and creams to liquids and gels, ensuring that all products meet high standards of performance and safety. Fulfilling the unique packaging needs of beauty brands, this supplier is equipped to create specialized solutions that enhance product appeal and functionality. They also work with a diverse client base, ranging from large retail chains to emerging indie brands, reflecting their versatility and expertise in the market. With certifications in Organic, GMP, FDA, and ISO9001, they maintain rigorous standards that align with industry best practices. To embark on your journey of building a successful cosmetics brand, explore the possibilities available through their extensive private label offerings. For further information about their services and products, visiting their website or reaching out directly is encouraged.

Not available

Supplier name

Manufacturers

Operating within the flexible packaging and heat sealing machine equipment sector, this supplier showcases a robust portfolio of bespoke packaging solutions. Established in 1977, the organization initially focused on tapes and adhesives before evolving alongside advancements in flexible packaging technology. Their growth was anchored on a commitment to client service, emphasizing a quality-centric philosophy tailored to meet diverse client needs. The company's extensive product range includes best-in-class heat sealing machinery and high-performance moisture barrier foil and film, ideal for protecting valuable goods during transport and storage. Their bespoke packaging solutions are tailored to various industries, including sectors focused on corrosion prevention and moisture protection. With an unwavering dedication to quality, they maintain high product standards, ensuring that each offering meets the specific demands of clients. In addition, their comprehensive E-Commerce platform provides easy access to a variety of specialist protective packaging products, enabling customers to place orders conveniently. Clients can find standard-sized foil bags complying with international standards, along with a wide selection of accompanying products. They are partnered with leading brands in the industry, enhancing their range of offerings. For organizations seeking tailored packaging solutions, the supplier encourages direct engagement to discuss specific requirements, ensuring optimal solutions for each unique project. For further information, please visit the website or reach out directly to their support team.

Cortec, Hawa, Corrosion X, Shockwatch

Supplier name

Wholesalers

Specializing in the organic beauty and natural skincare sector, this established family-owned business has become a leader in providing ethically sourced cosmetic ingredients since its inception in 1997. Committed to promoting natural and environmentally friendly products, they cater to a diverse clientele, from individual enthusiasts to professional skincare manufacturers. With an impressive catalog of over 700 natural cosmetic ingredients, including carrier oils, essential oils, botanicals, and active ingredients, customers can find everything they need to create their own skincare products. The brand stands out for its transparency and ethical sourcing, ensuring customers know the source and quality of the ingredients they use. Moreover, the company offers extensive educational resources, including free recipes and expert blogs, enabling clients to navigate the cosmetics world effectively. They also provide courses and regulatory compliance resources to help individuals and businesses create safe, compliant products. The brand's deep-rooted commitment to responsible practices resonates well with the growing demand for clean beauty products, making it a go-to resource for those seeking to develop natural skincare lines. By embodying the values of sustainability and informed beauty routines, this company empowers its clients not only through its product offerings but also through its dedication to spreading knowledge in the cosmetic industry. Explore the comprehensive range of ingredients and supplies available by visiting the website or reaching out directly for more insights.

Not available

Supplier name

Wholesalers

In the herbal products sector, this family-owned company stands out for its unwavering commitment to purity and quality. Established in 2005, they specialize in offering a diverse selection of bulk herbs, herbal extracts, and specialty items that cater to health-conscious consumers seeking natural solutions. The company emphasizes the importance of sourcing only the highest quality raw materials. They adhere to rigorous testing procedures to ensure that their products meet strict quality standards. By rejecting subpar samples and alternatives laden with chemicals and fillers, they guarantee their customers receive the best herbal solutions available on the market. This dedication to excellence translates into a range of offerings that include whole herbs, potent extracts, and customizable options for individual needs. A notable feature is their cold percolation process, which preserves the integrity of the herbal constituents, maximizing their effectiveness. Customer service is another cornerstone of their mission, providing valuable assistance to help individuals find the right products for their wellness journeys. With an understanding that wellness often requires a personalized approach, they offer a variety of formats and sizes to suit diverse preferences and usage requirements. For those interested in enhancing their health with natural ingredients, ample information is available through their website. Customers are invited to explore the full range of products or inquire directly for any specifics, ensuring a supportive experience tailored to individual wellness goals.

Not available

Supplier name

Liquidators

Operating in the luxury home textiles sector, this supplier specializes in providing premium bedding and bath essentials. Their product lineup includes an impressive array of items such as plush bath towels, exquisite sheets, and stylish bathrobes, all designed with attention to detail and quality craftsmanship. The focus on customer experience is evident, as they offer personalized options and monogramming services to cater to individual tastes and preferences. Each product is crafted to ensure utmost comfort and durability, making it a perfect addition to any luxurious home setting. The supplier also emphasizes the importance of maintaining a harmonious balance in everyday life, introducing elements that enhance relaxation and well-being. Customers can enjoy the convenience of free shipping on orders over a specified amount, alongside an inviting 30-day in-home trial, ensuring satisfaction with every purchase. From stunning duvet covers to cozy blankets, this supplier has established itself as a go-to destination for those seeking to elevate their home experience. Those interested in exploring the collection or learning more about the unique offerings are encouraged to visit the website or reach out directly for further inquiries.

Luxor Cares

Supplier name

Manufacturers

Decreasing

-3.9% Growth

Broad appeal as an everyday skincare essential that addresses dryness and barrier support, especially as weather cools. Buyers seek reliable hydration, gentle formulations, and easy replenishment, driving steady repeat purchases and subscription potential

False Eyelashes

Increasing

64.4% Growth

Buyers choose this beauty accessory for instant eye enhancement at an affordable, impulse-friendly price point, with styles ranging from natural to dramatic for daily wear, events, and photos. It’s a repeat-purchase, consumable category where variety matters; offer multiple styles, lengths, and materials, plus clear photography and quick application tips to reduce hesitation and drive conversion

Moisturiser

Increasing

9.9% Growth

Daily-use, replenishable skincare with broad appeal and strong repeat-purchase potential. Buyers typically seek hydration and comfort, making it a basket-builder and an easy add-on at an accessible $12–$23 price point