Straightener Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Broad-appeal personal-care tool with strong everyday utility and giftability. Buyers value fast, consistent styling and ease of use; the $26–$84 range supports entry and mid-tier coverage and straightforward bundling with heat-protectant sprays, mats, and cases to raise AOV. Strong candidate for repeat gifting and upgrades; clear safety notes and trustworthy brands influence conversion in this category. Seasonal high is December, driven by holiday gifting and event prep. With the current month in August, sourcing and content work should start now to have inventory and listings optimized by October–November; lean into gift positioning, price-tiered options, and simple bundles to capture peak demand in Q4.

Seasonal Peak month: December

Product details

Key details

Avg. Sell price
$45
Selling price range
$26 - $84
Seasonality

High Month December

Low Month June

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Jun

Key details

Product Category
Haircare & Styling Products
Avg. Sell price
$45
Selling price range
$26 - $84
Seasonality

High Month December

Low Month June

Dropship products for Straightener

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Top suppliers for “Straightener”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Dropshippers

Operating within the professional beauty industry, this supplier provides a comprehensive range of cutting-edge hair styling tools and skincare products aimed at enhancing individual expression and self-confidence. Their focus is on delivering high-quality, professional-grade solutions that cater to the diverse needs of consumers seeking to elevate their personal styling experience. The supplier's product line encompasses a variety of sophisticated hair straighteners, efficient dryers, and specialized hair care solutions that are essential for anyone looking to achieve flawless hairstyles. Each item is designed with innovation in mind, ensuring it meets the rigorous standards of both beauty professionals and everyday users alike. In addition to haircare tools, they also offer skin care solutions that address various concerns, including anti-aging therapies infused with advanced ingredients. Their formulations, which often include luxurious elements like gold flake technology, reflect a commitment to quality and efficacy. For the beauty enthusiast who desires a combination of practicality and elegance, the supplier also provides various accessories that complement their main product offerings, ensuring all aspects of beauty care are covered. With an emphasis on empowerment through style, this supplier enables customers to express themselves freely, whether through sleek daytime looks or glamorous evening styles. Interested parties are encouraged to visit the website for further details or to contact them directly for personalized information.

Iso Beauty, Acai Moisture Vitality, Art Du Savon, Kashmira

Supplier name

Manufacturers

Operating within the beauty and personal care industry, this supplier excels in producing high-quality hair styling tools. With over ten years of experience, they have established themselves as a trustworthy manufacturer, recognized for their dedication to quality and innovation. Their product range is designed to cater to various hair styling needs, ensuring that customers find suitable options for their requirements. The supplier's expertise extends across a variety of hair tools, including hair straighteners, dryers, curling irons, and brushes. With a modern production facility covering 5,000 square meters and equipped with over 60 production line workers and 12 dedicated R&D team members, they consistently deliver products that meet stringent quality standards. All items are produced under strict quality control measures, backed by certifications such as CE, CB, Rohs, PSE, FCC, IC, EMC, Inmetro, and G-mark. Beyond production, the supplier welcomes OEM and ODM orders, demonstrating flexibility and a commitment to meeting customer demands. They have built a strong reputation as a reliable partner in various markets, including North and South America, Europe, the Middle East, Southeast Asia, Japan, and Korea. Customer service is a priority, with experienced staff ready to assist clients with their inquiries. To learn more about their innovative products and offerings, visit their website or reach out directly for additional details on how to enhance your hair styling experience. They are eager to assist clients in selecting the right products for their personal or business needs.

Not available

Supplier name

Manufacturers

Engaging in the competitive beauty and personal care sector, this supplier stands out by offering a diverse assortment of high-quality hair styling tools designed to cater to various needs and preferences. Their product lines include advanced flat irons that utilize ceramic and titanium plates, ensuring efficient heat distribution for optimal styling results while minimizing hair damage. Additionally, they provide a selection of curling tools that allow users to achieve everything from tight curls to loose waves, catering to all styling preferences. Beyond styling devices, the brand presents an array of hair and body care products including conditioners, serums, and hair masks infused with nourishing ingredients such as argan oil and biotin. This commitment to quality extends to their accessories, which encompass hair brushes, combs, and professional dryers, ensuring a comprehensive approach to hair care. The supplier promotes a customer-focused business model, evident through outstanding reviews and a dedication to product performance and affordability. With a mission to empower individuals to express themselves through their hair, they continually innovate while staying attuned to the latest beauty trends. For those interested in exploring their offerings further, please visit their website or contact them directly for more comprehensive information about their impressive array of products.

Not available

Supplier name

Manufacturers

Engaged in the household electrical appliances industry, this supplier is recognized for its expertise in hair care products. They manufacture a diverse range of items including hair dryers, straighteners, curling irons, hot air stylers, and USB hair series, all designed with user needs in mind. Commitment to quality is paramount, as evidenced by their adherence to international standards such as ISO 9001:2015 certification and various safety regulations including GS, CE, EMC, ROHS, PAHS, REACH, CB, cTUVus, and KC approvals. This meticulous attention to safety and quality ensures that their products meet the highest industry benchmarks. With distribution reaching over 30 countries, including major markets like Germany, Brazil, Korea, Russia, South Africa, and the USA, they are committed to expanding their global footprint. The manufacturer not only focuses on producing top-notch products but also emphasizes a partnership approach, inviting OEMs and ODMs to engage and collaborate for mutual success. For detailed information about their product offerings and to explore partnership opportunities, interested parties are encouraged to visit the website or contact them directly for assistance.

Not available

Supplier name

Wholesalers, Manufacturers

Operating within the personal grooming sector, this company is known for its intricate focus on hair styling tools and hair removal electrical appliances. Founded in 2014 and based in China, their dedication to quality and innovation is evident in their comprehensive approach to product development, design, engineering, marketing, and supply chain management. Their mission is to become the most reliable supplier in their industry, propelled by a belief that the foundation of all successful collaborations is trust. They boast a wealth of long-term strategic partnerships, bolstered by a team of product development experts, marketing professionals, and supply chain managers. The company also prides itself on a firm foundation of loyal customers, with whom it shares mutually beneficial and prosperous business relationships. Those interested in learning more about their products and services are encouraged to engage with their resources or directly reach out to their support team.

Utrust, T-X1, Ht-6006B, Ht-103, Ht-530, Ht-006, Ht-535A, Hr-7100, Hr-8107, Lgk-529, Le-607, Le-505, Le-701, Mhs-800H, Hb-2008, Hb-311, Hs-502, Hs-603Max, Hsb-303, Hc-708, Hc-705B, Hc-7088

Supplier name

Wholesalers, Manufacturers

Located in the heart of the beauty tools industry, this manufacturer has established itself as a leading provider of custom hair styling tools. With over 18 years of experience, they focus on OEM and ODM manufacturing, specializing in products such as titanium and ceramic flat irons, hair curlers, and advanced hair dryers. The company prides itself on integrating a comprehensive approach to development, production, and quality control, featuring advanced plastic molding, rigorous testing, and assembly processes. They are equipped with an experienced R&D team that facilitates innovative designs and stringent quality assurance through a robust management system. With a commitment to excellence, all products are certified by international regulatory bodies, ensuring adherence to quality and safety standards. Private labeling options are available, allowing clients to create unique brand identities with the highest quality hair styling tools. The manufacturer operates with impressive capacity, producing between 5,000 to 15,000 sets of styling tools per day, allowing for scalability based on customer demands. They focus not only on the production volume but also on innovative solutions that cater to the evolving needs of the beauty market. For businesses looking to collaborate or requiring further information about custom hair styling products, they encourage prospective clients to visit their website or get in touch directly for personalized assistance. This manufacturer is devoted to fostering partnerships that elevate brands and enhance beauty experiences, with an unwavering focus on customer satisfaction.

Not available

Supplier name

Manufacturers

In the hairstyling appliance sector, this renowned enterprise prides itself on a tradition of excellence, being a part of the Wahl Clipper Corporation (USA) corporate alliance, an international leader in the field. With state-of-the-art development and production facilities located in St. Georgen, Germany, it ensures that every professional hairstyling product, especially the acclaimed precision blade sets, is of the highest quality and made in Germany. These products are developed and meticulously crafted in St. Georgen, then distributed worldwide, symbolizing the merger of tradition and innovation. The product portfolio is diverse, serving not only the hairdressing market but also catering to the animal grooming niche. The brands, under this alliance, including MOSER, ermila, and WAHL, deliver unparalleled performance and craftsmanship. It’s not just about the end products, though. The company offers extensive after-sale services, leveraging its many years of experience to provide stylists with a competent partner for maintenance and support. An online Learning Center further supports clients with maintenance videos, step-by-step guides, tutorials, and more. The firm stands out for its commitment to sustainable practices and excellent customer service. With its rich history and an eye on the future, this company continues to redefine quality in the hairstyling appliance industry. Their dedication to innovation is evident in their frequent product launches, awards, and events participation. Interested parties are encouraged to explore the wealth of knowledge, products, and services available. Engage with the company's team for support and further inquiries through their communication channels.

Moser, Wahl, Ermila

Supplier name

Wholesalers, Manufacturers

Operating within the hair care industry, this supplier provides a comprehensive selection of products aimed at addressing a variety of hair concerns. Their extensive catalogue includes solutions for hair thinning, hydration, and styling, ensuring customers can find the ideal products for their specific needs. The supplier is dedicated to quality and effectiveness, leveraging advanced formulas and ingredients to deliver results that customers can trust. Their commitment to customer satisfaction is evident in the positive feedback and reviews from users, showcasing transformative outcomes and a loyal customer base. With a focus on innovation, the supplier consistently develops new products and systems to address evolving hair care needs. Whether it's through their nourishing shampoos, conditioners, or specialized hair growth supplements, they prioritize creating solutions that empower individuals to achieve and maintain healthy hair. For those interested in exploring their offerings and learning more about the remarkable solutions available, a visit to the website is encouraged. Additionally, for personalized inquiries or further assistance, contacting them directly will yield the most informative response.

Not available

Supplier name

Manufacturers

Operating within the beauty and salon equipment sector, this supplier specializes in providing premium salon furniture, equipment, and a diverse assortment of salon products. With a commitment to quality and affordability, they serve as a direct importer and manufacturer, eliminating the middleman to offer competitive pricing and superior value. The expansive inventory includes everything from shampoo units to styling chairs, ensuring salon professionals can find all the essentials they need in one location. Known for quality construction and innovative design, most products are exclusive to this supplier, promising unique solutions for diverse salon environments. In addition to their impressive product line, they pride themselves on outstanding customer service, including assembly, delivery, and repairs for any equipment purchased. Each product is backed by a one-year warranty on all pumps, ensuring customer satisfaction and reliability. Their dedication to the salon community is further exemplified through free educational classes offered weekly, enabling professionals to enhance their skills and knowledge. With over 30 years of experience in the industry as a family-owned business, this supplier emphasizes trust and commitment to both quality and service. They invite salon professionals to explore their robust selection and appreciate the customer-centric approach that has made them a favorite among beauty industry experts. For more information, visit their website or reach out directly.

Clubman, Scalpmaster, Aqua, Avyo, Blondye, Colortrak, Cutinol, Diane By Fromm, Directa, Fixi, Fromm, Hotline Beauty, Iroiro, Joon, Kera/Rx, Kemei, Luminae, Macvoil, Norvell, Nude U, Olivia Garden, Oyster and <a href="#">7 more</a>, Perlacolor, Purity, Prodjin, Wet Brush-Pro, Wildersense, Zotos, Curl Cult <a href="#">less</a>

Supplier name

Wholesalers

Decreasing

-7.3% Growth

Strong year-round demand driven by everyday hairstyling needs, quick at‑home results, and strong gifting appeal. Buyers value reliability and ease-of-use at accessible price points, with most purchases falling in the $24–$59 range, enabling broad reach from first-time buyers to upgrades

Beard Combs

Decreasing

-3.1% Growth

Appeals to buyers as an affordable daily-grooming accessory and an easy gift add-on. The $8–$13 price point supports impulse purchases and bundling, helping drive AOV with related grooming products and kits

Pomade

Decreasing

-4.3% Growth

A hair-styling staple that gives buyers controllable hold and finish for daily grooming and events. It’s a consumable with steady repeat purchase, supporting returning orders