Vegan Makeup Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Appeals to buyers seeking cruelty-free, plant-based, and ethically aligned beauty options, with growing interest in “clean” formulations and transparent labeling. The accessible $6–$18 price range fits add-on and giftable purchases, enabling broad assortment without high ticket risk; prioritize clear vegan/cruelty-free badges, ingredient transparency, and inclusive shade ranges to capture demand and reduce return friction.
Seasonality peaks in December, driven by holiday gifting, so August is a good time to source, finalize suppliers, and build listings; aim to be live by October to benefit from Q4 discovery. Prepare giftable bundles and stocking-stuffer price points, forecast higher Q4 volume, and align content and keywords to cruelty-free and gift-oriented searches to maximize conversion.

Product details
Key details
-
$10
-
$6 - $18
Dropship products for Vegan Makeup
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Vegan Angled Blush Brush for Makeup Precision
USD $0

12 Vegan Makeup Brush Set for Flawless Application
USD $16.19

Elegant Vegan Leather Tufted Queen Headboard
USD $0

Modern Vegan Leather Counter Stool Black
USD $225.43

Ginkgo Biloba Brain Booster Vegan Supplement
USD $7.35

Adjustable Vegan Leather Toddler Sofa for Kids
USD $0

Vegan Angled Blush Brush for Sculpted Look
USD $0

Addison Rae Effortless Vegan Perfume for Women
USD $26.87

Handmade Vegan Shaman Drum for Sound Healing
USD $19.07

Vegan Dark Self Tanner Mousse Golden Bronzing Glow
USD $9.55

Natural Women's Phyto Vegan Formula for Hormonal Balance
USD $10.27

Funny Meat Lover Vegan T Shirt Graphic Tee
USD $5.63
Top suppliers for “Vegan Makeup”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
This supplier excels in the private label cosmetics and brushes industry, dedicated to delivering natural and organic products. They focus on vegan and gluten-free formulas, ensuring that their offerings not only meet strict quality standards but also cater to the growing consumer demand for ethical and responsible beauty solutions.
Among their product lines, clients can find a comprehensive range of natural mineral makeup, including foundations, correctors, shadows, and blushes. Additionally, high-quality cosmetic brushes are available, with options in both synthetic and natural materials, appealing to varied customer preferences. The supplier is committed to blending quality with innovation, providing businesses with the tools they need to build their own successful cosmetic brands.
The diverse catalog also includes a wide array of cosmetic accessories, such as applicators, puffs, jars, and palettes, allowing companies to perfectly complement their offerings. With a focus on high-quality ingredients and EU-approved formulas, the supplier emphasizes the infusion of certified organics for added value and customer trust.
Catering specifically to brands that aspire to launch or expand their product lines, they offer low minimum order quantities and readily stocked options, combined with the ability to custom fill packaging according to client needs. This agility in production is paired with expert guidance and support for businesses at any stage of their branding journey.
For further insights and inquiries about their varied offerings, interested parties are encouraged to visit the website or contact directly. Their comprehensive resources and commitment to customer satisfaction promise a valuable partnership for beauty brands looking to stand out in a competitive market.
Not available
Supplier name
Wholesalers
Engaged in the dynamic cosmetics industry, this supplier stands out as a prominent wholesaler and e-commerce platform catering to diverse beauty needs across Europe. Their extensive product portfolio encompasses skincare, haircare, body care, and makeup, all designed to deliver salon-quality results within the comfort of home.
Specializing in Korean beauty brands, the supplier sources high-quality products that meet the evolving demands of consumers. A key focus on customer satisfaction drives their commitment to create effective and innovative solutions, highlighted through reputable private label offerings such as SkinTra and HairTry. Both of these brands, developed by professional cosmetologists, offer thoughtful formulations tailored for varied skin and hair types, fostering a loyal customer base.
The supplier also actively seeks partnership opportunities with dedicated businesses interested in expanding their product offerings through wholesale distribution. They provide competitive pricing and exclusive access to their unique product range, ensuring that their partners can thrive in the competitive beauty market.
With a promise of high-quality products, professional customer service, and global availability, this supplier is committed to elevating the beauty industry experience for both retailers and consumers alike. Those eager to learn more about becoming a wholesaler or exploring the extensive catalog are encouraged to visit their website or make direct contact for further engagements.
Dr Grehen, Hairtry, Skintra
Supplier name
Manufacturers
Operating within the natural beauty products sector, this supplier specializes in providing a variety of skin and hair care items derived from natural ingredients. Their commitment to ethical sourcing and environmental responsibility is reflected in their product offerings, which are safe and effective for all skin types.
The supplier's extensive catalog includes unique items such as natural beauty oils, moisturizers, face masks, and body scrubs, all designed to address common skin concerns. With a focus on holistic well-being, they ensure that each product is crafted with care, leveraging the richness of nature to promote healthy, radiant skin and hair.
As the demand for organic and environmentally friendly personal care products continues to rise, this supplier stands out by providing solutions that cater to conscious consumers. Their dedication to quality and customer satisfaction makes them a trusted partner in the beauty industry.
For anyone seeking to enhance their beauty regime, this supplier is a one-stop destination, offering innovative and effective natural products. Customers can easily explore their offerings online or connect directly for further insight into their extensive range of products and services. Embrace the transformative power of nature and discover the potential of natural beauty solutions today.
Volcanic Earth, Fresh Change
Supplier name
Manufacturers
Engaged in the dynamic cosmetics industry, this supplier offers innovative private label solutions focused on vegan and cruelty-free products. Whether catering to beauty influencers or emerging brands, their commitment to ethical practices and quality is paramount.
With a diverse selection of items, including liquid foundations, lipsticks, and assorted makeup tools, clients can easily create and customize their product lines to reflect their unique brand identity. Their approach empowers businesses to maintain full control over packaging, branding, and product selection, ensuring that every aspect aligns with their vision.
The manufacturing process is streamlined for efficiency, providing quick design drafts and rapid production times. Products are crafted from high-quality ingredients that are ethically sourced, further underlining their dedication to sustainability and animal welfare. This commitment appeals to modern consumers who prioritize ethical purchasing decisions.
In addition to offering customizable makeup kits and tools, they provide educational resources and support to clients, helping them navigate the competitive landscape of beauty products effectively. The supplier is known for its affordable pricing and low minimum order requirements, making it accessible for both startups and established businesses looking to expand their offerings.
Explore the possibilities of crafting a personalized vegan makeup line by visiting their website or contacting them directly. A venture into the world of ethical beauty awaits you, with the support of a reliable partner in private label cosmetics.
Not available
Supplier name
Wholesalers
This supplier is a well-respected entity in the beauty and cosmetics industry, known for providing comprehensive supplies for professional makeup artists. With a focus on quality and innovation, they offer a diverse array of products, including makeup kits, individual lashes, and specialized tools designed to meet the high standards of industry professionals.
Their product offerings include various lash types, such as magnetic lashes, as well as a wide selection of makeup brushes and accessories that cater to the needs of both emerging and established makeup artists. The supplier is dedicated to staying at the forefront of beauty trends, ensuring that their items not only meet current demands but also exceed expectations.
Additionally, they offer exclusive items tailored for special effects makeup and provide solutions that accommodate diverse styles and techniques. They have established themselves as a go-to resource within the professional makeup community, offering essential products that help artists achieve outstanding results.
This supplier continually seeks to enhance the customer experience and encourage engagement with their brand. For those looking for high-quality, reliable products for their makeup artistry, further information can be accessed through their website or by reaching out directly for personalized assistance.
Designer Makeup Tools, Makeup And Glow, Rcma Makeup, Bioderma, Embryolisse, Beauty So Clean, Cara K Lashes, Chereine Waddell, Cinema Secrets, Crown Brush, Danessa Myricks Beauty, Elementwo Airbrush<span class="list-helper-toggle-more-text"> and <a href="#">19 more</a></span><span class="list-helper-more-text d-none">, Eye Of Horus Cosmetics, Face Atelier, Fixy, Graft A Lash, Graftobian, Iwata Airbrush, Katkit, Kitology, Kitpak, Laud Magazine, Linear Standby, Modelrock Lashes, My Eco Beauty Kit, Nak Hair, Parian Spirit, Seki Edge, Suzy Lipsticks, Skindinavia, Viseart</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
Operating within the accessory industry, this supplier is committed to creating meticulously crafted nautical bracelets that capture the essence of oceanic adventure. Each bracelet is handmade in Dublin, Ireland, reflecting not only a deep appreciation for maritime culture but also an unwavering dedication to quality and craftsmanship. The supplier takes pride in its unique designs, which serve as a reminder of the ocean's beauty, making them perfect for both casual wear and special occasions.
In addition to aesthetics, the brand prioritizes sustainability and social responsibility, ensuring that every purchase contributes to admirable causes, such as feeding programs for malnourished children. This mission resonates with consumers who value environmental impact and ethical practices in their purchasing decisions.
With rave reviews and a commitment to customer satisfaction, every knot crafted in these bracelets tells a story—one that is rooted in love for the ocean and the community. The supplier guarantees quality with a lifetime warranty, fast delivery, and an easy return policy, giving customers confidence in their purchases.
For those interested in learning more about available products and the brand's initiatives, it is encouraged to explore the website or reach out via direct contact for further details and assistance.
Not available
Supplier name
Dropshippers, Wholesalers
From our workshop based in Livingston, Scotland we provide a range of quality personalised and non-personalised gifts made by our wonderful team. We've been selling gifts online since 2003 and still love being part of making the most of our customers special occasions. We pride ourselves on offering quality value for money products and friendly personal customer service. We love that we are a family business, small enough to care but large enough to cope. We continually add to our collections and love the feed back we receive from our customers.
Aye Do Gifts - Own Brand
Supplier name
Wholesalers
In the vibrant cosmetics industry, this supplier stands out by offering an extensive range of mineral makeup products tailored for both individual consumers and businesses. Specializing in high-quality formulations, their product line boasts everything from foundations—like luxe mineral and pressed options—to an array of vibrant eyeshadows and lip glosses.
With a commitment to quality, the supplier ensures that all products are made in Australia, utilizing SLS and paraben-free ingredients. Their extensive experience in the field enables them to partner effectively with brands aiming to establish or enhance their presence in the marketplace. They offer private label and custom formulation services to help businesses create unique products that resonate with their target audiences.
Understanding the challenges that startups often face, the supplier provides flexible ordering options with no minimum order requirements. This approach allows new brands to enter the market with lower startup costs and reduced risk, ultimately leading to higher profit margins. For those unsure about where to start, the supplier offers starter kits that are designed to kickstart a business effectively.
Driven by a customer-centric philosophy, they pride themselves on quick response times and support at every step of the business journey. Explore their innovative, high-performing products and get in touch for more insights about how they can assist your brand in growing successfully. For further details, visit their website or reach out directly.
Not available
Supplier name
Wholesalers
Operating in the skincare industry, this supplier specializes in providing a comprehensive array of organic ingredients and ready-made cosmetic products. Their commitment to quality is reflected in their sourcing of superior raw materials, allowing businesses to create innovative skincare solutions.
With a diverse selection ranging from cosmetic bases to essential oils, they cater to both new and established brands looking for premium skincare offerings. The supplier also emphasizes compliance and safety, providing regulatory services, including CPSRs, to ensure products meet industry standards. Their expertise in formulating and packaging allows clients to launch unique products quickly, enhancing their market presence.
Additionally, the supplier offers white label options for various skincare products, enabling businesses to personalize their offerings effectively. This flexibility, combined with their rich resource of information and support, makes them a valuable partner in the skincare market.
For those looking to explore partnership opportunities or to learn more about their products, the supplier invites potential clients to visit their website or contact them directly, assuring a wealth of knowledgeable support available to facilitate successful brand development.
Not available
Supplier name
Wholesalers
Operating within the health and wellness sector, this business specializes in plant-based beauty and wellness products that prioritize both individual health and environmental sustainability. Their offerings are crafted with a commitment to vegan practices, ensuring that no animals are harmed in the production process. The products aim to enhance natural beauty while promoting overall well-being through careful selection of ingredients.
The company’s mission centers around educating consumers about the benefits of using plant-based alternatives. By integrating rich, organic components known for their health benefits, they empower consumers to make more informed choices regarding their beauty routines. This approach not only supports personal health but also contributes positively to our planet.
Each product is designed with specific health benefits in mind, from gut health to enhanced skincare. With a dedication to quality, the brand continuously strives to meet high standards that reflect the latest in health and wellness innovation.
For those seeking further details about their diverse range of products or specific inquiries about health and beauty solutions, they encourage visits to their website or direct contact for personalized assistance. Their commitment to customer satisfaction ensures that all inquiries are met with professional and knowledgeable support.
Flowercolor
Related products
Tamanu Oil
Increasing
98.1%
Growth
Appeals to buyers seeking a natural, multipurpose skin oil for daily moisturizing and improving the look of scars and blemishes, with crossover into hair and DIY beauty uses. The $14–$27 price band fits as an add-on or entry-level skincare purchase, aligning with clean beauty preferences and gifting sets
Eyelashes
Decreasing
-2.9%
Growth
Buyers choose this category for a fast, affordable way to elevate makeup looks for events, photos, and nights out. The $8–$13 price point fits impulse and add‑on behavior in beauty, with broad appeal across everyday wearers and special‑occasion shoppers, making it a reliable traffic and basket‑builder for an eCommerce store
Makeup Bag
Decreasing
-5.9%
Growth
Appeals to buyers as an everyday organizer for cosmetics and toiletries and a travel-friendly accessory; it’s also a popular, affordable gift. At a $9–$20 price point, it converts well as an impulse add-on and bundles easily with beauty or travel products, supporting multipacks and style/size variants to drive AOV
Mini Cosmetic Bag
Decreasing
-56.2%
Growth
Broad appeal as an affordable, practical organizer for makeup and small essentials. Buyers use it for daily carry and travel, and its low $7–$12 price makes it a strong impulse add-on, bundling component, and giftable item (stocking stuffers/Secret Santa)
Nail Supplies
Increasing
152.5%
Growth
Broad, repeatable demand from buyers managing at‑home manicures and between‑salon upkeep. Trend‑driven shades and nail art accessories prompt frequent replenishment and discovery
Acrylic Makeup Organizer
Decreasing
-10.4%
Growth
Buyers choose this for decluttering and displaying cosmetics on vanities; clear acrylic offers visibility, a tidy look, and easy cleaning, improving daily routine efficiency. The $13–$28 price point fits impulse and add‑on purchases and sits naturally alongside beauty and home-organization assortments, with straightforward merchandising in makeup, skincare, and bathroom categories
Cosmetic Makeup Set
Decreasing
-15.5%
Growth
At a $10–$27 price point, this is an easy, low-commitment beauty buy that converts well as a ready-to-gift, all-in-one value purchase. Buyers gravitate to the convenience and perceived savings versus buying items separately, making it attractive for gifting and entry-level use; it also lends itself to multipacks and cross-sells without heavy discounting
Nail Gel
Increasing
4.7%
Growth
Popular with buyers for long-lasting, salon-like manicures at home, strong color variety, and chip resistance. It’s a consumable with repeat-purchase behavior (base/top coat, color refresh, remover), enabling bundles and subscriptions to lift AOV
Cluster Lashes
Decreasing
-3.2%
Growth
Appeals to buyers as an affordable, at‑home way to achieve fuller lashes without a salon visit, with flexible looks (natural to dramatic) and repeat purchase behavior. The $8–$13 price point supports impulse buys, trial, and multipacks, making it easy for sellers to drive AOV via add‑ons and simple merchandising alongside compatible beauty accessories
Batana Oil
Increasing
58%
Growth
Buyers are drawn to this natural oil for hair and scalp nourishment, shine, and smoother-looking hair, with interest driven by simple, clean-ingredient routines. The $10–$17 price point is accessible and supports conversion as an everyday self-care add-on in an eCommerce store
Men's Grooming
Increasing
39.6%
Growth
Steady, replenishable demand from daily-use essentials and grooming upgrades makes this category attractive for sellers, with buyers valuing practicality, quality, and giftability. The $20–$50 price band supports impulse purchases and easy add-ons; bundles and kits can lift average order value and lend themselves to subscription or repeat-purchase behavior
Professional Makeup Brush Set
Decreasing
-66.5%
Growth
Broad mainstream appeal and everyday utility drive steady demand, with buyers valuing complete sets for better application, value-for-money, and easy gifting. The $10–$33 price band hits impulse-buy and giftable sweet spots, enabling high conversion and broad audience reach
Moisturizer
Decreasing
-11.2%
Growth
High-frequency replenishment item with broad appeal; buyers seek daily hydration and comfort, making it a staple that drives repeat purchases and basket size. The $16–$33 price band positions it as accessible yet premium enough for healthy margins and promotional flexibility, with room for variants and sizes to cover different skin needs and budgets
Lipstick
Increasing
205.5%
Growth
A beauty staple with broad appeal and repeat purchase behavior, driven by shade variety and trend churn. At $6–$10, it fits impulse and add‑on buying, supports bundles/multi‑buy offers, and helps lift AOV
Facial Care
Decreasing
-0.6%
Growth
Broad, steady demand driven by daily-use routines and replenishment makes this a reliable cart-builder. Buyers look for solutions across common needs (hydration, breakouts, anti‑aging), and the $10–$20 price band supports impulse adds and bundling to lift AOV
Acrylic Gel Nail
Decreasing
-0.2%
Growth
Strong buyer appeal comes from salon-like, long-wear manicures at home at an accessible $8–$13 price point. It’s lightweight, variant-rich (shades/finishes), and replenishable, supporting repeat purchases and upsells (base/top coats, removers, nail art tools, multipacks) to lift AOV
M.a.c Cosmetics
Decreasing
-19.5%
Growth
Established, professional-grade cosmetics line with strong brand recognition and repeat‑purchase staples drives dependable demand across makeup categories. Buyers seek high‑performing lipsticks, foundations, and liners, with gifting appeal at an accessible premium price point ($24–$34) that supports strong AOV and cross‑sell
Cushion Foundation
Increasing
34.1%
Growth
Portable, on-the-go base makeup with quick, mess-free application and a natural, buildable finish draws strong buyer interest. At a mid-range $17–$30, it fits impulse and everyday beauty baskets and encourages replenishment, supporting repeat sales and routine cross-sells with primers and setting products
Makeup Cosmetic
Decreasing
-16.7%
Growth
Accessible price point ($6–$13) drives impulse add-ons and strong gift appeal, especially as stocking stuffers. Demand typically spikes in December due to holiday gifting and party-season use, and buyers often purchase multiples, lifting basket size
Natural Skin Care Products
Decreasing
-8.3%
Growth
Buyers gravitate to this category for gentle, clean-ingredient formulas and an eco-conscious profile, often preferred by those with sensitive skin. Broad appeal, daily-use, and replenishment behavior support repeat purchases