eCommerce Blog: "eCommerce News"
Why Shopify Invested $100m in Klaviyo + Full Klaviyo Review
The eCommerce giant, Shopify is taking its partnership with Klaviyo to the next level with a $100 million investment in the email marketing startup. Klaviyo is also set to become a recommended email solution for Shopify Plus merchants. Here’s how Klaviyo CEO Andrew Bialecki described the deal: “The big analogy was like, ‘We’re dating, and how do we make this a little more formal? - this is a...
Read more
What Does GDPR Mean for eCommerce? A Guide to Compliance for Online Sellers
As if online sellers need another thing to worry about, right? Most of us are solopreneurs who manage a wide range of business tasks, including inventory, marketing, customer service, and accounting. Time is in short supply as it is! Now there’s one more task that eCommerce store owners need to add to that list: GDPR compliance. Unless you’ve been living under a rock, you would have seen countless articles about GDPR online, as well...
Read more
Another Look at Pricing Psychology Statistics
Price is always going to be a controversial issue for retailers, so we really don't mind putting in new data whenever we come across it. Recent research shows that some of the most beloved of pricing strategies may be based on outdated pricing psychology. In other words, the magic is gone.
Read more
The Importance of Online Reputation for E-Commerce Sites
We've always emphasized the importance of keeping your customers happy, because this will not only mean they're more likely to show loyalty and refer their friends and family to you, but it also means you get brownie points from eBay or Amazon, if you are selling in those marketplaces. Good reviews also helps you rank better in Google, and of course, most people who buy will check out the reviews first. It all boils down to having a good online reputation. But what if you get negative...
Read more
The Pros and Cons of Offering Wholesale Pricing
Wholesale prices are not something most online retail store owners are familiar with, because manufacturers and distributors are typically the only ones to offer them. As a dropshipper, you're likely more familiar with the retail environment, but there's no ban on wholesaling. It's simply selling many items instead of one, and you don't even have to make any major changes to the way you're doing business. On the other hand, it is important to note that wholesale retail isn't necessarily a...
Read more
Online Selling Statistics You Ought to Know and Why
Software developer Buzzbuilder claims that only 5 percent of people remember statistics, compared to the 63 percent of people who remember stories. However, I contend that the amount of recall depends on why you're citing statistics. If you're interested in improving your business, you need to know what the relevant numbers are so you can tell whether you are actually seeing success in certain areas of business, or just wasting your time. When you sell online, you have to know that your...
Read more
Online Market Research: Holiday Ecommerce Trends
You may think that just because Black Friday and Cyber Monday have passed, the big sales opportunities are over. You might be surprised to find out how much of an opportunity you still have in the remaining December days. Let's take a look at some of the online market research to glean insights that we can apply to our holiday sales strategies.
Read more
How Secure Are Online Payment Systems?
One of the top concerns consumers have when they shop online is the security of their payment information. According to this study, nearly half of Internet users still feel that they're vulnerable when they make online payments, and 42% say they would make more purchase if they were sure they wouldn't get hacked. Fully 37% abandoned their online shopping carts because they weren't convinced about the security of the payment process. This is not an unreasonable fear. According...
Read more
Important Import Business Caveats when Targeting Millennials
The import/export business has historically been dominated by big business. That’s because they’re the ones with the capacity to bring in/ship out the volume of goods required to make a profit. That has, of course, changed with the rise of the global market and an increasing willingness from wholesalers to ship smaller quantities at decent prices to entrepreneurs with comparably limited means. According to Entrepreneur.com, 96% of all importers in the US are small...
Read more
Loading more blog posts...