However, if selling online is something you intend to do for a living, having the equivalent of an online yard sale won’t cut it. So how do you sell on eBay the smart way?
Traditionally, you need to spend money to make money in retail. The first thing you need to realize is that the game has changed considerably since eBay and similar sites have provided anyone anywhere the opportunity to make money by selling online. Nobody ever said you couldn't use other people's money to make a profit for yourself.
This is what dropshipping is all about, and eBay remains one of the best platforms for this type of selling. Rather than money, you're investing your own hard work, business savvy, talent, organizational skill and flair for choosing what sells.
Don't get me wrong—to do well on eBay, you still need to invest a little bit of your own cash to set up a supply chain. You'll get that back easily if you do your prep work, though. Here's how to make a killing on eBay with dropshipping:
Everyone is selling iPhones and fidget spinners, so isn’t that what you should be selling too? It’s tempting to find those lists of top-selling products on eBay and use those to start filling your store, but this is actually a bad move. The truth is, these products have so much competition that only the top sellers with thousands to spend on marketing and massive orders are getting the bulk of the sales.
Choose a winner that has demand but isn’t drowning in competition. You can see examples of good items to sell in our blog.
Do Your Research
As a dropshipper, you are limited only by the inventory of your suppliers, and if you’re careful when choosing your business partners, that's no limit at all.
Try using a listing analytics tool such as the SaleHoo Market Research Lab to narrow your focus to what's actually selling on eBay. This tool can show you how many people are already selling the item you want to list, how they performed over time and the item’s overall profit potential. Once you've chosen the type of items you want to sell, it's time to move on to the next step.
To make money on eBay through dropshipping, there are two things you have to know like the back of your hand: the eBay platform and your dropshipping suppliers.
Selling on eBay is not the same as being successful on eBay. The weekend lister may do quite well on their occasional sales, but as a serious seller you want to do better than that. You need to seize every advantage available, and to do that you must learn everything there is to know about the site from a seller's perspective.
This includes membership tiers, seller fees, listing tools, policies, Feedback, ranking factors, affiliate programs and so on. Knowing how your platform works will give you an advantage over less dedicated sellers.
Getting to know eBay from head to toe requires time. Think of it as going back to school, with your eBay listings as the written exam. Click on everything that is clickable, take notes, check forums and ask questions.
You could make a test run with a few items that you already have on hand just to see how it goes. Consider it on-the-job training. If you make mistakes, make sure you don't make them twice. Take notes on what worked and what didn’t, and why you think that is.
Finally, keep in mind that the customer is always number 1. You don't want to risk getting negative Feedback for selling a dicey Magic 8 Ball. Whatever happens during your test run, be honest, nice and responsive to your customers.
We talk about this a lot in our blog and we don’t mind repeating it: choose your suppliers wisely. Price is important, of course, but there are other factors that come into play.
It’s crucial that your supplier be reliable and professional. As a dropshipper, you know that your lifeblood is in the fulfilment. If your supplier fails you, your business won’t be far behind.
Take the time to thoroughly investigate your potential suppliers. If possible, visit their place of business to see how it's run; you want nothing to do with a sloppy and disorganized operation.
Ideally, you'll work with local wholesalers. If you are importing your products and visiting the supplier is out of the budget, your best bet is to find a directory of vetted suppliers to make sure they are legitimate.
Once you’ve found a potential supplier or two, start by making a few small purchases to test how fast they deliver, as well as the quality of the products and their packaging. Some buyers don't like to deal with dropshippers. It's therefore important to see whether your supplier will brand the products the way you want.
You will also see how well your supplier communicates with you, which is crucial once you start making sales. You should be able to track inventory and purchases easily. If any problems develop, you need the opportunity to spot them and respond before your customer has a chance to get cranky.
Once you’ve found your supplier, it’s time to make your eBay listings and start selling! Your next step is to improve your exposure so that you stand above your competition, because there will almost certainly be plenty of it. Here are five good ways to market your eBay listings:
eBay provides protection to both buyers and sellers who use PayPal. It’s also a secure and convenient way for a buyer to pay for purchases. No wonder most eBay buyers prefer sellers who offer this payment option. Getting an account will expose your listings to buyers who filter their search for sellers who take PayPal.
You should keep your eye on your bottom line, of course, but you also need to make sure you compare favorably with the pricing offered by other sellers of the same or similar items. Many buyers rank their searches from lowest to highest price. As with any Internet search, the top results get the most attention.
You can find information about pricing by conducting searches on eBay itself, or through a tool such as the SaleHoo Labs, to find accurate pricing and other insights for your products.
Freebies are always attractive to buyers, and one of the most compelling offers you can make is free shipping. Analysis of buyer behavior indicates that as much as 90 percent of buyers are more likely to complete a purchase if the seller offers free shipping. Many will even filter a search for only items that have free shipping.
Worried about your profit margins? No problem! Just add in the cost of shipping to the item price or bundle items to reduce shipping costs.
You should put some thought into writing an attention-grabbing title and comprehensive product description, and I don’t mean simply typing in all caps. Quality titles and descriptions are key factors in making money on eBay that many sellers just don't take seriously.
Your title should be searchable, so make the effort to find out how buyers search for particular items. You can do this by typing your item into the search panel and seeing what suggestions come up. Try to add as many relevant details as possible to the title and avoid unnecessary adjectives and buzzwords.
To get started, see what keywords and phrases your supplier used to help YOU find the items you wanted. You can also look at Google AdWords to see what related keywords and phrases are sizzling on Google. Oh, and make sure you make no typos in your title; it makes it harder for buyers to find you.
5. Become a Top Rated Seller
eBay’s Top Rated Sellers are sellers recognized for providing top-notch customer service on a consistent basis. Once you’ve met the criteria, you will receive a Top Rated Plus seal and a 10% discount on final value fees on your qualifying listings.
The savings are an unbeatable perk, but don’t underestimate the value of that seal. Having this designation will help you stand out from your competitors and show potential customers that you are a trusted seller.
To qualify to be a Top Rated Seller on eBay in the U.S., you must meet these criteria with your U.S.-based buyers over the most recent 12-month period:
Making money on eBay isn't hard, but making a lot of it takes time and effort. If you are serious about making a good (or even fantastic!) living via your eBay sales, follow these tips:
Listing fees, final value fees, shipping costs, marketing expenses… the list goes on, and the fees can add up quickly. It’s important to understand the costs associated with selling items on eBay. Start by listing them out, and be sure to factor them in when pricing your eBay listings. You can cut back on costs with these quick tips:
It’s okay to start small; you can grow your business while increasing your knowledge and understanding of how selling on eBay works. Many sellers start making money on eBay by selling items found in their homes.
Yard sales, flea markets and estate sales are all great places to find items to sell. You can also check sites such as Craigslist or the Facebook Marketplace for freebies or cheap items that people want to sell quickly.
This should go without saying for any business, but it’s especially true that customer feedback can make or break an eBay enterprise. A high Feedback score will attract more customers, but a low one could make them leave and never look back. There are a few things you should always do to make sure you’re offering the best customer service possible on your eBay store:
You’ll save yourself a lot of time, money and hassle by avoiding suppliers you can’t trust. A good dropshipping supplier will ship products on time, notify you of inventory changes, and be responsive if there are any problems with the shipment.
Always research and talk to your suppliers before you do business with them. If possible, meet with your suppliers in person, or schedule a phone conference. Ask questions about their policies and try placing a sample order for yourself to test the quality of their service and product. There are plenty of online resources to help you find quality, pre-vetted suppliers for your eBay store.
Having a solid, established profile is a huge perk if you want to make money selling on eBay. It’s not a bad idea to start out by using your account as a buyer first. This way, you can build out an eBay history and have positive reviews before you start selling.
One factor that’s often overlooked is your username. This username will serve as the name of your eBay business, so choose wisely; Sw33tBunn1es12 might not give off the professional, trustworthy vibe you’re going for!
There are two main advantages to using high-quality product photos in your eBay listings. Firstly, it will help your potential customers find what they’re looking for more easily, leading to better exposure for your store. Secondly, using accurate photos lets your customers know exactly what to expect, which can mean fewer returns from disappointed buyers.
Chances are, if you’re using dropshipping to make money on eBay, your supplier will already have high-quality product photos that you can use.
Offering the cheapest pricing options for your products might seem like the best way to get sales on eBay, but you could lose money this way. Pay attention to your supplier’s cost, shipping fees, eBay fees and your own profit goals when pricing your listings. If you do choose an auction format for your eBay listings, always keep in mind that you are obligated to provide the product, even if the auction ends below your costs, so plan accordingly when setting low starting bids.
Avoid problems by making sure your supplier provides proof of postage for every sale you make. This prevents potential scammers from contacting eBay and claiming they never received their orders. That postage proof could save your store if you ever need to challenge a dispute.
Before you decide what products to sell on eBay, ask yourself, is there a market for this item? Take the time to find out just how well (or poorly) an item is selling on eBay. Seller tools such as the SaleHoo Lab can help you pinpoint top-selling items and offer valuable data such as price range and sales potential, and even help you find a list of suppliers.
Think carefully about your answers and use them to decide whether or not to go ahead with the listing. Remember that the key to making money on eBay is providing a quality experience for your customers.