We have an exciting new mini-series of video blogs coming your way! We have crafted this series of video blogs to give you a break from all the reading you do, and most importantly, give you some hot selling tips that will help to supercharge your business.
Check out the first in the series below and remember to keep an eye out on the blog each week for the next installment!
If you prefer a readable version of this video blog, or just can't decipher Alice's funny New Zealand accent, check out the written transcript below:
"Hi guys, I’m Alice, a copywriter and seller coach here at SaleHoo.com. I’ve got an exciting new 10 part mini-series that I am going to be bringing to the blog over the next few weeks which I really think is going to help you super charge your business and give you some really cool ideas for increasing your number of sales and also increasing your profits per sale.
So what I am going to be doing is every week or so, I am going to bring you selling tips and strategies via these quick video blogs which I will try and keep to 3 or 4 minutes or less.
I know that there are a lot of tips out there on the internet about how to sell on eBay but I’m not going to bring you the usual easy ones that you probably already know – I’ll bring you more specific ones and most importantly, ones that get results.
If you use or have used these strategies let me know how it’s affected your business by leaving me a comment.
OK, let’s get started with this week’s selling tip: The upsell.
The upsell is about maximizing profit potential from individual buyers. So when someone buys an item from you, you contact them via email or messaging systems on the marketplace you sell on, and make them an offer to encourage them to purchase a second item.
For example, if I was selling gardening accessories on Bonanza.com, I could contact the buyer and say "Thanks for purchasing the garden gnome you just bought, I’ve also got this really great bird bath which I think you might like".
And you really want to encourage them to buy from you again so what you could say is…
"Because you are already a customer of mine, I’m happy to give you free postage on this if you buy it this week."
Or perhaps you could offer a 20% discount to encourage them to purchase?
Remember that it is really important that you create some urgency in the offer you make: Make sure the buyer understands the offer has an expiry date of a few days or a week. This provides them with an incentive to make the purchase now rather than forgetting about it and not making the secondary purchase at all.
On some marketplaces it’s really easy to offer discounts on items because you can just set a discount rate and give the buyer a coupon code which they use at the checkout to redeem the discount. Good ecommerce software, like SaleHoo Stores, also offers this functionality.
On eBay, it’s a little trickier and the best way is probably to alter the invoice after they have won the auction or used the Buy It Now button.
I hope you have enjoyed this video and that you take action and use the upsell selling strategy – it’s a great way to increase your number of sales.
If you want to get more detailed and in-depth instructions on the very best selling tactics, check out my new video training course Online Selling Tactics by clicking the link below.
Get Online Selling Tactics here.
Thanks for watching and keep an eye out on your email inbox and we will let you know when the next of these video blogs is ready for you."