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Ecommerce Branding: How To Create a Brand for Your Online Store
If you are reading this article, chances are you've moved on from selling stuff piecemeal on eBay, Amazon, Etsy, or any of the other major ecommerce marketplaces where you're more or less anonymous, and now you've built your own store. More power to you. Now it's time to think about branding.
Having an ecommerce store is like being a puppy in the pound full of cuteness. You're all equally adorable, so you need to do something to make you stand above the rest, like pressing against the cage for pettings and looking pitiful when people pass by, that's how my pup escaped euthanization.
Branding is a little like a less-sad version of that.
Ecommerce stores can engage in the same marketing strategies as an individual eBay seller, but branding is unique to your store. Furthermore, it can help you beat back the competition simply by being YOU! You will foster customer loyalty, command
How to Get Photos of Items You Are Dropshipping: We Cover all Methods
The easiest way to get pictures for your dropshipping products is to ask suppliers to provide images you can use.
11 High Profit Private Label Ideas (with Proven Examples) + 8 Suppliers to Work With
Private labeling is when you purchase products from a manufacturer and sell them under your own brand name. In this business model, the products are manufactured by a third-party supplier but sold under your own brand.
The Ultimate Guide to Customer Loyalty Programs + 6 Live Examples
Globally, points-based rewards programs are the most popular. Shoppers can earn points on purchases that can be redeemed for discounts and other perks.
9 Customer Retention Strategies Proven to Bring in Higher Profits (for eCommerce)
One of the best customer retention strategies for eCommerce is creating a personalized customer experience. This means tailoring your offerings to each individual's needs and preferences.
The Ultimate Guide to Starting a Wholesale Selling Business: Tips, Strategies, and Tools
Wholesaling is a business-to-business (B2B) transaction in which a company buys products in bulk from manufacturers or other suppliers and resells them to other businesses.
How to Quickly Get Reviews on Amazon Legally (9 Proven Ways)
You can encourage organic reviews through post-purchase emails, packaging inserts, Amazon’s “Request a Review” button, or participating in Amazon’s Vine Program.
12 eCommerce Product Packaging Tips That’ll Make Customers Buy Again
eCommerce packaging can vary depending on the product type and retailer’s preferences. The most common are corrugated boxes, poly mailers, and padded envelopes. It’s important for eCommerce businesses to choose packaging materials that provide adequate protection while considering cost, sustainability, and branding.
9 eCommerce Cross-selling Strategies (Instantly Sell More) + Live Examples
How do I cross-sell products in my eCommerce business?
Quick Answer: The key to successful cross-selling is to prioritize customer needs. The cross-sell items must genuinely add value to the primary purchase. You can create bundles with complementary products, utilize recommendation engines, and use follow-up emails to promote related products. Like all eCommerce marketing tactics, test and optimize to refine your cross-selling strategy.xo
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Introduction
What eCommerce cross-selling is and what it isn’t
9 eCommerce c
How to Write Product Descriptions + Examples & Best AI Tools
How do you write product descriptions?
Quick Answer: Keep product descriptions brief and emphasize features that demonstrate how the consumer will benefit from the item.
Would you buy a product just by looking at a photo?
Um..no!
You need to know all the details about the item before you add it to your shopping cart. You have to know what material it is made of, its dimensions, among other things.
And most importantly, you need to be convinced that the product will add value to your life or solve a problem.
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Color Psychology: Why a Splash of Color Can Revolutionize Your Online Store
In his seminal study on the impact of color on marketing, Satyendra Singh made the following statement: “People make up their minds within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone.”
That people take only 90 seconds to evaluate a person or product is amazing enough, but the fact that the overwhelming majority of this initial assessment is based on color alone is incredibly revealing. It's an ever-present feature in the lives of human beings all over the world, and its impact on base-level decision making is too often totally underestimated.
Have you ever wondered about the colors used in corporate logos? Why do both Coca-Cola and McDonalds (and countless others) incorporate a very vibrant red in their marketing campaigns? Can it be that these giant corporations are simply following tradition and are unaware of the psychology of their choices?
That's extremely unlikely, especially when you consider the copious amounts of money these giant companies spend on advertising and research. The conclusion is unavoidable: color matters.
Why Good Typography Is Essential for eCommerce Success
Why Good Typography Is Essential for eCommerce Success
Typography is one of the most important and most neglected elements in web design. Simply put, typography is the art of selecting the font that you use on your website, Facebook page, and social media communications.
Entrepreneurs eCommerce store owners need to pay careful attention to typography. There is a lot of research that indicates that the typeface consumers see can have a great deal of influence on their behaviour.
In one interesting example, cited in a 2002 paper in The Journal of Consumer Psychology, the choice of font was found to affect readers’ ability to remember advertising copy and the claims it made. You need to be aware of this extra boost so that your product and brand will be remembered by the customer!
How Typography Influences Behaviour
Typography has
How to take fantastic photos for eBay (and get your listings noticed!)
They say a picture is worth a thousand words, and when selling on eBay, that can certainly be true! We all know that taking great photos is key to getting more buyers interested, and making more sales. Recently however, when I logged onto eBay to search for a new sweater, I was quite shocked by some of the photos people were using. I have sold clothing items before, so I know that it can be difficult to do beautiful dresses and shirts justice, but I also learned the hard way that it is absolutely critical to take the time to get the best photos possible.
Why are photos so vitally important for online retailers?
Ever wondered why it's so important to list only the best photos of your items? The answer is really quite simple: because other than a product description, we have no other way of deciding whether the item we are looking at is right for us. When we buy at regular stores, we c
eCommerce Checklist: 66 Tips for Site Owners
After making the decision to open an eCommerce site, many first-timers find themselves overwhelmed with information. For the most part, it’s better to keep things simple and follow the industry standards in order to keep a professional and affordable website.
This list will provide five pieces of advice to avoid and five additional aspects to follow for a smooth transition into the world of online sales and marketing. Follow these steps to develop and operate a successful eCommerce site.
Don’t Have a Website that Is Too Slow
According to Compuware, every two seconds of loading results in an 8% withdrawal rate among customers.
No one wants to waste time waiting for a site to load. Studies say that if a site that formerly took eight seconds to load drops that time to two seconds, the rate of conversion will actually jump by an average of 74
15 Free Video Editing Software for Dropshippers in 2024
Video editing software is a type of application that allows you to modify, enhance, and edit raw video footage. You can cut sections of video, add transitions, and include visual effects.
Using Consumer Psychology to Boost Online Sales
Understanding consumer psychology is not as difficult as you may think. If fact, if you read this article you'll have everything you need to put it in use!
How to Take Amazing Product Photos to Boost Conversions
A picture is worth a thousand words. This oldest of adages never rings truer than when applied to online selling. Having high-quality product photos to showcase your inventory online is of paramount importance to your selling success. In fact, attractive imagery is probably the single most basic and essential elements of any online store.
Even if you're drop shipping your products, and can't actually take a photo of the inventory, it's important to try and get a photo from the supplier. Suppliers can sometimes be stubborn on this point. So if they refuse to furnish you with a photo, ask for a sample so that you can take one yourself.
Of course, once you've taken that photo, you may not know how to maximize a product image's selling potential. And that's the topic of today's SaleHoo blog post: how to get great photos of your products.
Usability Testing Guide for eCommerce Websites
Usability refers to how easy and pleasant it is for users to interact with your online store. It's all about creating a seamless shopping experience that guides customers from browsing to buying.
The 20 Best Free Online Logo Makers: Create a Professional Brand Identity
Think of an iconic logo. What comes to mind?
Is it the Nike swoosh? The golden arches of McDonald’s? Or maybe it’s Apple’s apple?
The best brand logos are recognised universally. They capture the essence of a business and communicate it to the masses, often without using words.
If you’re new to ecommerce or wanting to refresh your online store, you’ve probably thought about creating your own logo.
The thing is, the major brands mentioned above spend millions of dollars on graphic designers and marketing experts to craft and refine their logos so that they become embedded in the public psyche.
As an online entrepreneur, you don’t have access to that kind of budget. But that doesn’t mean you can’t have a great logo.
By using a free online logo maker, you can create a professional-looking logo for your online store without