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The Ultimate Guide to Customer Loyalty Programs + 6 Live Examples
The Ultimate Guide to Customer Loyalty Programs + 6 Live Examples
9 Customer Retention Strategies Proven to Bring in Higher Profits (for eCommerce)
9 Customer Retention Strategies Proven to Bring in Higher Profits (for eCommerce)
The Ultimate Guide to Starting a Wholesale Selling Business: Tips, Strategies, and Tools
Wholesaling is a business-to-business (B2B) transaction in which a company buys products in bulk from manufacturers or other suppliers and resells them to other businesses.
How to Quickly Get Reviews on Amazon Legally (9 Proven Ways)
How to Quickly Get Reviews on Amazon Legally (9 Proven Ways)
12 eCommerce Product Packaging Tips That’ll Make Customers Buy Again
12 eCommerce Product Packaging Tips That’ll Make Customers Buy Again
9 eCommerce Cross-selling Strategies (Instantly Sell More) + Live Examples
How do I cross-sell products in my eCommerce business? ?Quick Answer: The key to successful cross-selling is to prioritize customer needs. The cross-sell items must genuinely add value to the primary purchase. You can create bundles with complementary products, utilize recommendation engines, and use follow-up emails to promote related products. Like all eCommerce marketing tactics, test and optimize to refine your cross-selling strategy.xo Post Contents: [ show hide ] Introduction What eCommerce cross-selling is and what it isn’t 9 eCommerce c
How To Easily Write Epic Product Descriptions That Actually Sell
How do you write product descriptions? ?Quick Answer: Keep product descriptions brief and emphasize features that demonstrate how the consumer will benefit from the item. Would you buy a product just by looking at a photo? Um..no! You need to know all the details about the item before you add it to your shopping cart. You have to know what material it is made of, its dimensions, among other things. And most importantly, you need to be convinced that the product will add value to your life or solve a problem. Post Contents: [ show hide ]
Color Psychology: Why a Splash of Color Can Revolutionize Your Online Store
In his seminal study on the impact of color on marketing, Satyendra Singh made the following statement: “People make up their minds within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone.” That people take only 90 seconds to evaluate a person or product is amazing enough, but the fact that the overwhelming majority of this initial assessment is based on color alone is incredibly revealing. It's an ever-present feature in the lives of human beings all over the world, and its impact on base-level decision making is too often totally underestimated. Have you ever wondered about the colors used in corporate logos? Why do both Coca-Cola and McDonalds (and countless others) incorporate a very vibrant red in their marketing campaigns? Can it be that these giant corporations are simply following tradition and are unaware of the psychology of their choices? That's extremely unlikely, especially when you consider the copious amounts of money these giant companies spend on advertising and research. The conclusion is unavoidable: color matters.
How to Take Amazing Product Photos to Boost Conversions
A picture is worth a thousand words. This oldest of adages never rings truer than when applied to online selling. Having high-quality product photos to showcase your inventory online is of paramount importance to your selling success. In fact, attractive imagery is probably the single most basic and essential elements of any online store. Even if you're drop shipping your products, and can't actually take a photo of the inventory, it's important to try and get a photo from the supplier. Suppliers can sometimes be stubborn on this point. So if they refuse to furnish you with a photo, ask for a sample so that you can take one yourself. Of course, once you've taken that photo, you may not know how to maximize a product image's selling potential. And that's the topic of today's SaleHoo blog post: how to get great photos of your products.
The Minimalist Guide to Usability Testing
Tell me, what good is a tripod with two legs? Or how about a toothbrush without bristles? Give up? Well, they're both about as helpful as an unusable website. Usability is a clear front-runner in terms of what a developer should consider most important when developing an e-commerce site. Today, we'll be taking a look at how usability testing works, and why it's important to optimize your e-commerce site for it.
Why Good Typography Is Essential for eCommerce Success
Why Good Typography Is Essential for eCommerce Success   Typography is one of the most important and most neglected elements in web design. Simply put, typography is the art of selecting the font that you use on your website, Facebook page, and social media communications.   Entrepreneurs eCommerce store owners need to pay careful attention to typography. There is a lot of research that indicates that the typeface consumers see can have a great deal of influence on their behaviour.   In one interesting example, cited in a 2002 paper in The Journal of Consumer Psychology, the choice of font was found to affect readers’ ability to remember advertising copy and the claims it made. You need to be aware of this extra boost so that your product and brand will be remembered by the customer!   How Typography Influences Behaviour   Typography has
The 20 Best Free Online Logo Makers: Create a Professional Brand Identity
Think of an iconic logo. What comes to mind? Is it the Nike swoosh? The golden arches of McDonald’s? Or maybe it’s Apple’s apple? The best brand logos are recognised universally. They capture the essence of a business and communicate it to the masses, often without using words. If you’re new to ecommerce or wanting to refresh your online store, you’ve probably thought about creating your own logo. The thing is, the major brands mentioned above spend millions of dollars on graphic designers and marketing experts to craft and refine their logos so that they become embedded in the public psyche. As an online entrepreneur, you don’t have access to that kind of budget. But that doesn’t mean you can’t have a great logo. By using a free online logo maker, you can create a professional-looking logo for your online store without
How to take fantastic photos for eBay (and get your listings noticed!)
They say a picture is worth a thousand words, and when selling on eBay, that can certainly be true! We all know that taking great photos is key to getting more buyers interested, and making more sales. Recently however, when I logged onto eBay to search for a new sweater, I was quite shocked by some of the photos people were using. I have sold clothing items before, so I know that it can be difficult to do beautiful dresses and shirts justice, but I also learned the hard way that it is absolutely critical to take the time to get the best photos possible. Why are photos so vitally important for online retailers? Ever wondered why it's so important to list only the best photos of your items? The answer is really quite simple: because other than a product description, we have no other way of deciding whether the item we are looking at is right for us. When we buy at regular stores, we c
Using Consumer Psychology to Boost Online Sales
Using Consumer Psychology to Boost Online Sales   Wouldn’t you love to know the psychology of successful selling? You can learn and understand basic principles that shape human behaviour and then utilize those to motivate customers to buy.   Many sellers forget that their customers are human beings. Websites and promotions are created without taking psychology into consideration. So if you want your online sales efforts to be successful, you need to understand the psychological principles that encourage people to buy.   Obviously, people have a variety of motivations for their behaviours, but there are a few principles that will make individuals more likely to click the “buy” button. If you can understand those principles and put them to work online, you can increase the chances of a purchase.   Let’s look at a few of these idea
5 Dos & Don’ts for eCommerce Site Owners
After making the decision to open an eCommerce site, many first-timers find themselves overwhelmed with information. For the most part, it’s better to keep things simple and follow the industry standards in order to keep a professional and affordable website.  This list will provide five pieces of advice to avoid and five additional aspects to follow for a smooth transition into the world of online sales and marketing. Follow these steps to develop and operate a successful eCommerce site.   Don’t Have a Website that Is Too Slow   According to Compuware, every two seconds of loading results in an 8% withdrawal rate among customers.  No one wants to waste time waiting for a site to load. Studies say that if a site that formerly took eight seconds to load drops that time to two seconds, the rate of conversion will actually jump by an average of 74

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