SaleHoo vs. AliExpress

What’s the difference between SaleHoo and AliExpress?

The main difference between SaleHoo and AliExpress is that SaleHoo offers a range of tools which can help make your job as business owner easier, including their dropshipping tool and a directory of vetted suppliers, whereas AliExpress offers an online marketplace where any suppliers can list their products and it's up to you to sort through them and determine if any are right for your needs. Some would say that the two companies are complementary to each other as SaleHoo Dropship vets and filters out high quality suppliers and products from AliExpress so you can dropship them on your online store without any headaches.

  SaleHoo AliExpress
Dropship Tool    
Supplier Directory    
Online Marketplace    
Vetted Suppliers & Products    
24/7 Customer Service    
100% Money Back Guarantee    
TrustPilot Rating


AliExpress is an online marketplace where you find products to purchase directly. It’s China’s equivalent of Amazon for Western consumers. It can be a good place to find inexpensive products to resell for a profit or to dropship, but this does come at some costs, which we will look at further in the article.

SaleHoo has two primary tools for online sellers, their Dropship tool, which enables their members to directly import products to dropship into their online store, and their Directory tool which enables members to peruse a huge range of vetted suppliers from around the globe and find ones that meet their requirements.

The key difference between the two companies is the confidence you can have about working with suppliers listed on each platform.

Take a look at our general overview comparison chart.

Platform Comparison SaleHoo AliExpress
Dropship Tool    
Supplier Directory    
Vetted Suppliers & Products    
Extensive Product Search Filters    
One-Click Product Import    
Better Business Bureau Accreditation    
100% Money Back Guarantee    
24/7 Customer Service    
Dropship Tool

SaleHoo offers a tool for dropshippers to find products on AliExpress and easily import them into their online store. Because they only vet out high-quality, vetted products, their tool can be a real time-saver making it easy to start selling great products and helping to prevent you from having to write and upload product information manually - the one-click store import uploads that all for you. Once you’ve imported the product, you may wish to edit some of the information, such as changing the images, description, variants, collection, and more.

The SaleHoo Basic monthly plan ($27 USD) allows you to import up to 500 AliExpress products into your store, what customers generally consider a generous amount. This allows your store heaps of room for trial and error when testing how well new products sell. The one-click import can work for filtered, reliable AliExpress products listed through SaleHoo, but there is no way to do a similar import from AliExpress without a tool like SaleHoo.

Screenshots of SaleHoo
Dropship Tool Comparison SaleHoo AliExpress
Easy to set up   Does Not Have Feature
Product Information Edit   Does Not Have Feature
Product Variants Edit   Does Not Have Feature
Image Selection   Does Not Have Feature
Vetted Suppliers & Products    
24/7 Customer Service    
100% Satisfaction Guarantee of Your Money Back    
Directory Tool

SaleHoo has a directory tool which complements its dropship tool, making it easier than ever to find reputable products and suppliers for your business needs. There are more than 8,000 suppliers listed in their directory and all have met strict requirements to test for their quality and reliability. Their directory features more than just dropshippers. They have wholesalers, for you to purchase and distribute your own inventory. They also have manufacturers and private labellers who can customise products to your specifications. Additionally, they have liquidators selling brand-name products at steeply discounted prices.

Among other requirements for SaleHoo suppliers, they must:

  • Be a genuine manufacturer, dropshipper, liquidator, wholesale supplier, or distributor authorized to sell at or below wholesale prices.
  • Have an active website and email (and be able to receive emails from us from time to time to make sure they are still active).
  • Clearly display their contact details on their website.
  • Have had their website up and running for at least two years.

AliExpress, as an online marketplace, is similar to a directory, where you can use it to find a wide variety of sellers and products, but it has not been curated, which is typically how a directory is defined. For this reason it wouldn’t be accurate to consider the AliExpress marketplace on par with a directory. Suppliers can easily set up their listings on AliExpress without having to meet specific requirements. Furthermore, while some sellers may also be wholesalers or manufacturers, sellers will list these capabilities separately on AliExpress’ parent company, Alibaba, which was developed for exclusively wholesale and custom manufacturing suppliers. You may need to use the two platforms separately to identify suppliers for various needs.

A similarity that SaleHoo and AliExpress share are their extensive search filters which they provide to help you narrow down your product searches and more easily find ones that will be right for your requirements.

In summary, SaleHoo makes it easy to find trustworthy suppliers for a range of needs. On AliExpress, you may be able to find the suppliers you need, but the process could be more time consuming as you have more suppliers to sort through and need to determine which ones are going to be reliable. This may use up a lot of your time to quality check each supplier. And if you decide to go ahead and just take the risk of dropshipping from AliExpress with the quality checks, be prepared to get customer complaints and refunds, which may potentially damage your online store’s reputation.

If you look for suppliers on Alibaba, your dropshipping options will be limited as Alibaba usually requires you to buy in large quantities. Therefore, it’s a more common practice to use Alibaba for wholesaling products instead.

Screenshots of SaleHoo
Directory Tool SaleHoo AliExpress
Vetted Suppliers    
Extensive Filters    
100% Satisfaction Guarantee or Your Money Back    

Customer Service

SaleHoo and AliExpress both offer 24/7 customer service but how does the support they each offer stack up? We’ve had a look at what customers are saying about them to get the most reliable insights.

SaleHoo often receives positive comments about their customer service, many of which can be found on their Trustpilot page. Katherine, in one such review on Trustpilot said, "I had a lot of questions before signing up. The chat with John was awesome. He worked really hard for me. I asked a lot of questions and he gave me really thorough and prompt responses. Great customer service!” Shahrazad said in their review, “My experience with Karen was really successful. Karen is very attentive, kind, fast and cares for the good of the client with a professional disposition to answer all their doubts and questions.” Another customer, CVerdon, said on his Better Business Bureau review, “SaleHoo offers sales help and support that far exceeds other e-commerce support companies.

On the other hand, AliExpress customers have voiced some frustrations with the type of support available. One customer said in their Trustpilot review, “Forget about getting help. The chat service is a bot that does not actually work.” Another customer, David, said in their Trustpilot review, “I raised my concerns with AliExpress through their new message service asking for a refund - I never got a reply!” Suzzane mentioned, “I do feel Aliexpress do not have a great customer service, everything seems to be automated,” in their Trustpilot review. Sophie echoed this sentiment saying, “impossible to contact AliExpress directly, only their automated chat service, which is crap.

Customer Service SaleHoo AliExpress
24/7 Customer Service    
Chat Support    
Email Support    
Telephone Support    
Personalised Responses    

SaleHoo vs AliExpress Reviews

SaleHoo has been accredited by the Better Business Bureau, but AliExpress is yet to be.

SaleHoo has a 4.7 TrustScore on Trustpilot and consistently receives five star reviews (91%). In her review on Trustpilot, Michelle said that “I have had several interactions with SaleHoo over the past 6 months and each time my questions have been answered very quickly and to my satisfaction. Their customer service is top-notch and they practice what they preach. It's refreshing to interact with a business who has the best interests of clients in mind.” Another customer, Brandon, said in their review, “Very responsive, professional, and give you tons of information. The team answered all my questions and supplied a plethora of URL's to read up on all the answers I was searching for. With that said, my decision making simple and quick.

AliExpress receives five star reviews, also, but less consistently (82%). While some of their reviews are positive, such as this customer’s review saying, “Thank you for an amazing experience Aliexpress,” there are plenty of dissatisfied ones. Shea said in their Sitejabber review, “You can get scammed fairly easily on this site. . .Use another website if possible. Their cheap costs come at a price: time and reliability.” Another customer, Gustavo, gave others the tip to “beware, pay close attention on shipping and keep all the buying information. It will be handy when you get scammed,” in their Sitejabber review. P.J. said in their review that “AliExpress are ok until you have a problem. I have ordered many items from them over the years, but this appears to stand for nothing if a problem arises. Their after sales customer service is a mickey mouse operation, and is designed to make you give up. You will go around and round in circles with them, and not get anywhere.

  SaleHoo AliExpress
Trustpilot Rating
BBB Accreditation    
BBB Rating
Not Available
Not Available

Top Alternatives

It wouldn’t be fair to directly compare SaleHoo and AliExpress, as SaleHoo is a set of tools for online sellers, whereas AliExpress is a marketplace. There are other alternatives for each out there which you may want to look into.

Q&A Discussion

Still not quite sure about something? Feel free to reach out to our 24/7 eCommerce experts support team to discuss anything SaleHoo, AliExpress, or eCommerce in general.

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