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7 Profitable Dropshipping Store Examples (In-Depth Case Studies)


By Thursday November 24

Dropshipping. It’s the word on everybody’s lips when they think of starting their own business.

As the easiest way to start an online store on a tight budget, there’s a huge amount of interest in the topic.

But who’s doing well in the realm and what can we learn from them? It’s surprisingly hard to find any real-life case studies of successful dropshipping examples going into the nitty gritty of processes and numbers involved.

Dropshipper personalities on YouTube and Reddit will commonly tell you that they won’t reveal their store or products, which has led to most other entrepreneurs being annoyingly tight-lipped on any details too.

But numbers don’t lie, and with some nifty research from our team of eCommerce experts, we’ve finally managed to put together some solid case studies for you to learn from.

Take a look!



What is Dropshipping?

As you’ll know by now, dropshipping is primarily a type of fulfilment method. Instead of purchasing stock yourself, you work closely with a supplier who ships orders directly to your customers. You provide the store front and handle the marketing, your supplier is in charge of fulfillment.

The reason this is a great business model to start out with is that you need little to no start-up capital. As your business grows you can re-invest more and more of your profits into growing your brand, and eventually switch to a more cost-effective wholesale model (where you get cheaper per unit prices).

Once your brand is established and you’ve moved into wholesale buying and private labeling your products (where you add you brand name to each product), dropshipping remains an ideal tool for testing out new products with minimal risk.

🎓Learn More: Want to get started with Dropshipping? Find out how to do it step by step!

Thousands of new dropshipping stores crop up each month, but all too many don’t have a solid strategy in place when it comes to boosting sales, making conversions, and creating a solid brand that will stand the test of time.

Lucky for you, we’ve cherry-picked a handful of successful dropshipping examples that you can really learn from.

7 Dropshipping Stores and Why They’re Killing It

1. Articture

Name of Store: Articuture
Niche: Home Improvement
What they sell: Anything home accessories-related – from bath mats, to crockery, lights, and bed linens.
Traffic: 95.60k visitors / month
What marketing tactics they use:

  • Professional high-end photography
  • Active Instagram and Facebook Accounts
  • Plenty of IG reels showing off products
  • Private labeling

Analysis (what makes them successful):

First up is a home improvement brand. With almost 100k monthly visitors this beautifully set up home brand has made it to amazing heights from its humble dropshipping beginnings.

It’s not 100% possible to confirm how much of their range is still being dropshipped today, but we can assume that with their amount of traffic, they would’ve had to switch at least some of their operations to a wholesale model to be able to keep up with demand. SaleHoo Directory enables brands to do just that. With over 8,000 suppliers and millions of products, any brand is sure to find exactly what they’re looking for when they’re ready to take that next step.

We were able to find one of Articture’s products, the Light of Life lamp, on SaleHoo Dropship, SaleHoo’s dedicated dropshipping automation and scaling tool, which suggests that this started out as a dropshipping product.

What sets the Articture lamp listing apart is the professional high-end product photography, which suggests that the brand ordered samples of the product and created custom photographs for their website. This is a very useful marketing tactic when thinking about positioning your brand as premium to consumers.

A closer look at the brand’s instagram page reveals not only an impressive follower count of over 650k, but also a reel showcasing the lamp and its custom Articture logo, proving that the brand has indeed now gone into private labeling this product. An important step when solidifying your brand in the market and creating a loyal customer base.

2. Cloudsharks

Name of Store: Cloudsharks
Niche: Apparel
What they sell: Shark-shaped slides, and accessories
Traffic: 73.1k visitors / month
What marketing tactics they use:

  • Strong branding throughout website (brand appeal)
  • Branded products with visible tags (private labeling)
  • Presence on a wide range of social channels

Analysis (what makes them successful):

One of our favorite successful dropshipping examples is apparel brand Cloudsharks boasts an impressive 73.1k visitors per month, especially considering they began as a ‘one-product’ store focusing on shark-shaped slippers.

We found these slides in our Dropship product directory, a dead giveaway that this brand started out as a dropshipping store.

Since its beginnings, Cloudsharks has built an exceptional presence across a wide range of social media channels, including Facebook, Instagram, TikTok, Snapchat, and YouTube. Many brands fail to take advantage of all these channels and their varied audience segments, instead focusing on only one or two – just one of the marketing tactics that has elevated Cloudsharks to where it is now.

In addition to its impressive social media offering, the Cloudsharks website is extremely well-branded, showing branded tags on all its products. This suggests to us that they’ve moved away from dropshipping and into private labeling and probably wholesaling, to keep up with the constant and rising demand.

What we can learn from Cloudsharks is that you really need to establish that competitive advantage to stand out from the crowd. You may be selling the same or similar product to other brands, but how can you set yourself apart from the crowd? Don’t just copy others, but create a unique brand with storytelling that’s appealing to an ideally untapped audience, and do so using all channels at your disposal.

3. Sleepband

Name of Store: Sleepbzzz
Niche: Sleep Aids
What they sell: Bluetooth sleep headphones, and other sleep accessories
Traffic: 91.1k visitors / month
What marketing tactics they use:

  • Strong focus on one product with a very specific pain point
  • Capitalizing on Influencer Marketing
  • Use of testiumonials and press mentions (social proof)

Analysis (what makes them successful):

Sleepbzzz is a ‘one-product’ store selling headbands for those having trouble sleeping. It started by 7 figure dropshipping YouTuber Jordan Welch and has since been sold to new owners.

While initially focusing on one single product like many successful dropshipping stores out there, it’s since branched out to other products and variations of its initial bestseller.

All its products are now being sold branded, which again suggests that its operations are no longer solely dropshipping-based, although it may well be selling new products under this model to test out how successful they are.

We can find the unbranded product on SaleHoo Dropship from one of our vetted AliExpress suppliers, so we know for sure that Sleepband isn’t the only one selling this product. But it’s doing it most effectively!

Selling variations of one product or of products competitors are selling is a great way to tap into a market that already has a fair bit of competition. By selling something similar, but different, you’re able to position it as a superior product but take advantage of the same audience base.

Another thing we can learn from Sleepband is their great use of Influencer marketing, which you can witness on its Facebook page. Here, you can see a variety of influencers endorsing the product, clearly showing that this is one of their main marketing tactics.

4. Fruity Bullet

Name of Store: Fruity Bullet
Niche: Home food processing equipment
What they sell: Portable food blenders
Traffic: 77.4k visitors / month
What marketing tactics they use:

  • Strong focus on one product
  • Expertly branded, quality-looking website
  • Excellent product pages including features, reviews and competitor comparison
  • Leveraging power of video on TikTok and Instagram
  • Low-fi reels of the product in action

Analysis (what makes them successful):

Fruity Bullet is another successful dropshipping example of a One Product Store, which initially started out by going viral on TikTok!

Now its website boasts 77.4k monthly visitors, all looking to buy the mini fruit blender that we previously predicted to be one of the 6 trending summer products.

We were easily able to find this product on the SaleHoo Dropship database, which clearly tells us that this is a dropshipping store, or at least started out as one.

The company’s brand building and marketing tactics have been truly exceptional, expertly leveraging the power of video, social proof, and community building.

The brand engages potential customers with low spec video demonstrations of their product on Instagram (85.3k followers) and TikTok. These videos are really just the blender in action, blending constantly changing smoothie combinations, but each video garners thousands of views and likes, so the recipe clearly works! (Pun intended 😉)

Furthermore, expertly designed product pages engage viewers with detailed descriptions of features, tons of reviews and a table of comparison to competitors.

The lesson we can take away from Fruity Bullet is this: figure out what works for your brand and double down on that to see your brand explode across ever-increasing audiences.

5. Meowingtons

Name of Store: Meowingtons
Niche: Pet supplies
What they sell: Cat accessories for cats and their humans
Traffic: 154.1k visitors / month
What marketing tactics they use:

  • Expert brand building through website design and social content
  • Cross-selling cat parent products to increase basket value
  • Leveraging social channels, including the often-neglected Pinterest
  • Fun cat-related content and memes to increase engagement and reach

Analysis (what makes them successful):

Meowingtons is a store in the pet niche, with a huge 154k monthly visitors at the time of review. While initially focusing on pet paraphernalia, the brand has since branched out to merchandise and apparel targeted at pet owners (e.g. this cat mom shirt) – an ingenious move to increase basket value and audience appeal.

We found many of the products available on the Meowningtons store also available on AliExpress, which shows us that at least part of their business is still operating under the dropshipping model, although their merchandise is most likely custom-made or at least purchased wholesale.

This cat cave is also sold by Meowingtons

Meowingtons is another brand that has taken excellent advantage of the power of social, with 700k+ followers on Instagram, over 1 million likes on Facebook, and almost 20k followers on Pinterest.

The lesson to learn from Meowingtons is not to put all your eggs in one basket, but to market across different channels and extend your customer appeal by catering to several individuals within a household at once (i.e. pets and owners, babies and parents etc.)

6. Warmly

Name of Store: warmly
Niche: Home Improvement
What they sell: High-ticket lamps, furniture, and bathroom fittings
Traffic: 83.6k visitors / month
What marketing tactics they use:

  • Beautifully designed store to position the brand as premium
  • Focus on high-ticket items to increase basket value
  • Expert use of Pinterest to work with customers’ longer decision-making processes

Analysis (what makes them successful):

Another home improvement brand, warmly is a high-ticket dropshipping store focusing on lighting that is doing amazingly well with 83.6k visitors each month.

They’re likely stocking many of their own products by now to keep up with demand, but we were still able to find some of them on the SaleHoo Dropship product directory, such as their Olivia lamp.

Warmly is an incredibly beautifully designed store, which works perfectly for positioning them as a more premium brand that will convince customers to spend that little bit extra.

Since warmly sells mostly on high-ticket items, they’ve applied a very unique marketing tactic: focusing mainly on Pinterest.

While Pinterest is often disregarded by other brands, it works perfectly for this high-ticket home improvement niche, as it’s not an area where people are going to make impulse buys. Instead, they will create a mood board on Pinterest and mull their decision over until finally reaching a conclusion and clicking that ‘Buy’ button. In this way, leveraging Pinterest caters exactly to this slower purchasing cycle.

7. Inspire Uplift

Name of Store: Inspire Uplift
Niche: General Store
What they sell: Everything from home & garden, clothing & shoes, to pet supplies
Traffic: 1.1.million visitors / month
What marketing tactics they use:

  • Brand positioning as a department store
  • Lots of low-ticket items inspire impulse buys
  • Colloquial language, funny content, and memes on Facebook boost engagement
  • FB posts click directly through to product pages

Analysis (what makes them successful):

Inspire Uplift is a successful dropshipping example of a general store selling products in a variety of niches. With 1.1 monthly visitors to their site, you can tell that they’re doing this incredibly successfully.

With a general store like this, it’s extremely likely that they’re operating under a dropshipping model, as it would require a ridiculous amount of warehousing space to stock all the products available in the store. And unless you’re Amazon, that’s just not really feasible.

We were able to find a few of their products on SH Dropship, amongst them this Animal Table lamp.

It can be quite difficult to brand and scale a general store due to its lack of a real niche. However, the way Inspire Uplift has got around this is to market itself as a kind of department store. If you wanted to try this sort of approach, it would at least be beneficial for trialing a range of different products, if not to build a brand for the long term.

Inspire Uplift’s presence on Facebook is especially notable when looking at Marketing tactics, as they  focus on funny, internet-meme-like posts which are relatable to a large audience, and usually click straight through to product pages. Because many of these products are so affordable (as opposed to e.g. warmly), they lend themselves to impulse buys, which will create a nice little stream of revenue for the brand, just from Facebook alone.

🎓Learn More: Stumped on where to start with your Dropshipping store? Check out these business and product finding ideas to get you started!

Recap: What are the Keys to Succeeding with Dropshipping?

So what have we learned from our 7 successful dropshipping examples today? Dropshipping is an amazing business model for starting out in the eCommerce realm, but once your brand is really starting to take off and you know you’re onto a winning path, the best way to exponential growth is to move into wholesale buying and private labeling. This way, you’ll make bigger margins and have way more flexibility and opportunity to grow your brand and create a loyal customer base.

In addition to this, you need to be looking at your social marketing and ideally leverage any and all channels available to you – but also know when one particular channel and tactic might serve you the best.

Finally, don’t rest on your laurels. You need to keep moving, iterating and improving everything from products and listings, to customer experience and marketing. Only this way will you be able to join the ranks of the most successful dropshipping stores out there.

Final Words

Has this inspired you to build up your very own dropshipping brand? Who knows, soon we might be writing a case study about you! The only way to fail is to never try at all….

So, if you’re interested in getting started with dropshipping, check out SaleHoo Dropship – a suite of tools that will make your entrepreneurial life just so much easier. Or, if you’re already one step ahead, why not take a look at our insane Directory of over 8000 suppliers (which is set to grow to over 25k soon!)?

For any other eCommerce-related questions or concerns, talk to our lovely team of experts on live chat. We’re always here to help!

 

 

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