Aftershave Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
High-velocity grooming staple with broad appeal: buyers choose it to soothe post-shave skin, reduce irritation, and add a light fragrance. It’s a consumable with repeat purchase potential, giftable for men, and priced accessibly at $12–$23—supporting impulse buys, bundles, and add‑ons. Small, lightweight packaging keeps shipping costs low and makes it easy to merchandise alongside razors, blades, and shaving creams. Seasonality peaks in December due to holiday gifting, so August is a good time to begin forecasting and sourcing, with inventory and listings ready by October. Emphasize gifting angles, multipacks, and value bundles for Black Friday/Cyber Monday and through December. Keep price points within the $12–$23 range to stay competitive and drive AOV via cross-sells.
Seasonal Peak month: December
About the product
Aftershave is a grooming product designed for application on the face after shaving, typically formulated to soothe the skin, reduce irritation, and provide a pleasant fragrance. Available in various forms such as lotions, balms, and splashes, this product class appeals to buyers seeking post-shave comfort and is often enriched with ingredients that promote skin health and hydration.
Key details
  • $16
  • $12 - $23
  • High Month December
    Low Month April
Relative Interest
 
Seasonality
High Month Dec
Low Month Apr
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Top suppliers for “Aftershave”

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Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
This supplier specializes in the grooming and personal care industry, particularly focusing on premium shaving products and accessories. With a commitment to quality and customer satisfaction, they offer a wide array of items designed to enhance the shaving experience for both beginners and enthusiasts alike. From classic double-edge safety razors to innovative shaving brushes and high-quality shaving soaps, their product lineup caters to a range of grooming needs. Each product is crafted with precision and care, ensuring an exceptional experience for users. Their offerings not only include essential tools but also luxurious aftercare products like aftershave balms and fragrances, creating a complete shaving ritual that customers can enjoy. Additionally, the supplier emphasizes the importance of customer service, providing extensive information about each product to assist customers in making informed decisions. Their website serves as a valuable resource for those seeking to discover the latest trends in shaving and personal care. For those interested in elevating their grooming routine or exploring new products, this supplier invites potential customers to browse their extensive catalog. Detailed information about product specifications and availability can be found on their website, and inquiries can be made directly for personalized assistance.
Gillette, Feather, Razorock
Supplier name
 
Wholesalers
Operating within the grooming and personal care sector, this supplier specializes in high-quality shaving and bath products. Their extensive catalog features an impressive range of items, including shaving creams available in numerous fragrances, various types of razors, and an assorted collection of grooming accessories. With a commitment to quality, their shaving essentials are designed to ensure a superior grooming experience. Customers can find tailored items for different skin types, including sensitive skin options, highlighting the supplier's dedication to addressing individual needs. The product range encompasses everything from luxurious shaving sets and gift cards to specialized travel grooming products. In addition to their grooming offerings, the supplier provides personal shopping services and a unique re-bristling and sharpening service for tools. Customers can enjoy convenient shipping options, including free delivery on orders over a specific amount within the UK. The supplier invites customers to visit their website for a detailed view of their product offerings and to discover the latest promotions. For personalized assistance, potential buyers can also reach out directly, ensuring a seamless shopping experience. Their classic and contemporary collections cater to a diverse clientele, making them a trusted choice in the grooming market.
Jermyn Street, Eton College, Royal Forest, Tobacco Leaf, Kingsman
Supplier name
 
Manufacturers
This supplier is dedicated to the luxury grooming industry, specializing in premium shaving and grooming products. Their extensive range includes award-winning safety razors, shaving creams, and accessories tailored for both men and women. With a focus on sustainability, they offer eco-friendly alternatives to traditional shaving methods, elevating the grooming experience while minimizing environmental impact. Founded on family-owned values, they emphasize close customer relationships, ensuring a personalized experience for each shopper. Their comprehensive product lineup features renowned brands known for their quality and effectiveness, including innovative designs tailored to meet modern grooming needs. The supplier aims to simplify the grooming process, providing practical solutions and expert tips for customers transitioning to traditional wet shaving. Shipping directly from their facility in Westchester, New York, they ensure convenience and reliability in delivering products straight to customers' doors. As a trusted source for grooming enthusiasts, they invite inquiries about their offerings and are always ready to assist with product selection or usage guidance. Explore their website for more details or reach out directly for personalized assistance.
Personna, The Goodfellas' Smile, Parker Safety Razor, Taconic Shave, Cella Milano
Supplier name
 
Manufacturers
Beauty and personal care sector's leading supplier, specializing in importing, manufacturing, and wholesaling high-quality products for professional use across the U.S., Canada, Caribbean, and Latin America. The supplier's extensive product range caters to various clients, including beauty supply stores, salons, barbershops, pharmacies, mass market retail, and specialty stores. With a commitment to excellence, the supplier delivers top-notch products directly to distributors, ensuring the best standards of service and satisfaction for its clients. Their product portfolio includes renowned brands and niche items tailored to meet the diverse needs of beauty and personal care professionals. The supplier's dedication to quality and innovation makes them a trusted partner in the industry. For further details or inquiries, please visit the website or contact them directly.
Andis, Babyliss Pro, China Glaze, Hairfinity, John Frieda, Manic Panic, Olaplex, Proraso, Refectocil, Shea Moisture, Suavecito, Tigi, Toppik, Tweezerman, Waterworks, Yves Rocher, Helen Of Troy, Sheffield<span class="list-helper-toggle-more-text"> and <a href="#">752 more</a></span><span class="list-helper-more-text d-none">, Cricket, Mentos, Old Spice, Gillette, Titan, Cree, Nivea, Graham, Just For Men, Mr. Coffee, Panasonic, Parker, Wahl, Ardell, Batiste, Cacharel, Dettol, Freeman, Hask, Sally Hansen, Sunbeam, Swisspers, Zest, Wella, L'oreal, Infinity, Holland, White Rain, Brut, Stylecraft, Marmara, Red By Kiss, Dream, Ammex, Africa's Best, African Pride, Blue Magic, Cantu, Creme Of Nature, Dark And Lovely, Demert, Got2B, Silicon Mix, The Mane Choice, Always, Barbasol, Blistex, Gem, Right Guard, Secret, Tresemme, Neosporin, Tenax, Llc, Body Drench, Clubman, Gigi, Hollywood Fashion Secrets, Jerome Russell, Seche, Bigen, Bio Oil, Sure, Germa, Hot Tools, As I Am, Eos, Diane, Barbicide, Feather, Marmara Barber, Tomb45, Vincent, Sanek, Clippercide, Stephan, Summit, Dovo, Betty Dain, Agadir, Personna, Caliber, Lucky Tiger, Dorco, Slick Gorilla, Denman, Bronner Brothers, Colortrak, Fromm, Zotos, Partex, Barber Marmara, Kuul, Crazy Color, Satin Edge, Intrinsics, Chi, Supernail, Kevin Murphy, Shell, Swan, Ampro, Concord, Metro, None, Africare, Magic, Vo5, Noxzema, Orly, Coast, Optimum, Eclipse, Lion, Classic, Adi, Pino, Palmer's, Jubilee, Swiss Arabian, Difeel, She, Donna, Ambi, Doo Gro, Flanax, Satin Smooth, Solano, No Name, Black Magic, Eden, Merkur, Presto, Epic, Ship-Shape, Gamma, Earthly Body, Pro-Line, Cleopatra, Marvis, Taylor Of Old Bond Street, Aerolak, Afgrow, African Black, African Royale, African Secret, Age Beautiful, Alikay Naturals, All Set, Alpha Hydroxy, Altamoda, Alter Ego, Alumbre, Aluna, Andes Nature, Andre, Andrea, Andromaco, Antiseptic, Aphogee, Apretadora, Areen, Argan Smooth, Arganics, Aristocrat, Arko, Arnica, Aromel, Artra, Asafetida, Asepxia, 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Nubian, Nunaat, Nusoft, Nutri...e, Obao Roll On, Obia Naturals, Officina Artigiana Milano, Okay, Okay (Margaret), Olive Babies, Olorex, One 'N Only, Ooh La Lash, Organic Hair, Organic Root, Organic Root Stimulator, Osma, Ossat Naturals, Otentika, Othine, Oyin, Pacific Shaving, Pacinos, Para Mi Bebe, Parfumes, Parnevu, Perlop, Perma-Sharp, Pharmark, Phase 1, Phillips Brush, Pibbs, Picot Sal De Uvas, Pierre Latouche, Ponche, Pond's, Porcelana, Poshe, Ppp, Precious, Pretty Nails, Pro Tan, Product Club, Profectiv, Professional, Profiles Spa, Prolinc, Prolyn, Proraso "Classic", Proraso "Professional", Proshave, Proxentin, Pure Shine, Pure Silk, Qqproway, Queen Helene, Rasozero, Rave, Razac, Rd Two Sisters, Red E To Go, Red Fox, Red Leaf, Redoxon, Rejuvenol, Relief, Remove, Remy, Renpure, Renutrients, Reshma, Revlon Professional, Revlon Realistic, Ricitos De Oro, Rinju, Roberts, Rock Your Hair, Rodeo, Rompe Pecho, Roux, Royal Crown, Rubee, S.s.s. Tonic, Salon Advantage, Salon Grafix, Salon Pro, Salon Tools, Salonskins, Sanar Naturals, Sancochito, Sapil, Saten, Satin, Sea Breeze, Sebastian Shaper, Sedalmex, Seki, Self-Cut System, Sensus, Serabrina, Seven Seas, Sgx Nyc, Shaving Factory, Shealicious, Shear Technology, Shibumi, Shirley May, Silvermax, Simply Organics, Simply Satin, Simpsons, Skinforum, Skippy, Smart Heat, Smart Perm, Smart Step, Smart Weigh, Smooth 'N Shine, Snappy Seal, Soap Commander, Socozy, Sof N Free, Sof N' Free, Sof N'free Grohealthy, Sof N'free N'pretty, Sof N'free N'pretty Grohealthy, Soft & Beautiful, Soft & Precious, Soft Sheen Carson, Softee, Softees Towels, Sompremium, Soultanicals, Source 4 Value, Spanish Fly, Sparks, Speed-O-Guide, Splat, Split-Ender Pro, Sta Sof Fro, Stag, Star Bio Complex, Stix Fix, Stopitt, Strong Ends, Stylist Sprayers, Suero, Sulfur8, Sunny Isle, Super Macho, Super Wet, Supercut, Supermax, Surgi-Care, Swing It, Swiss Jardin, Tadin, Taliah Waajid, Tangle Angel, Tashkent, Tassi, Tatjacket, T-Brush, Tcb Naturals, Tempra, Tend Skin, Texture My Way, Tgin, The Goodfellas Smile, The Goodfellas' Smile, The Shave Factory, Thermal Spa, Thick Fx, Thicker Fuller, Tibetan, Tio Nacho, Titania, Tolco, Tool Worx, Tough Guy, Treet, Triple Lanolin, Tropic Isle Living, Tropical Roots, True Skin, Truefitt & Hill, Turbo Power, Tweex, Twinkle, Twisted Sista, Tymi, Ultimate Argan, Ultra Glow, Ultra Sheen, Valera, Vanart, Via Natural, Vicepra, Victory Crown Barber Co, Vigorlol, Vitacilina, Vital Fuerte, Vitale, Vitapointe, Voesh, Volt Guard, Vr Box, Vr Case, Vr Park, Wave Nouveau, Wavebuilder, Weave Aide, Wet Brush, Wet Line Xtreme, Wet N Wavy, White Rose, Wig It, Wig&Weave, Wilkinson, William Marvy, Worlds Of Curls, Xbi, Xfusion, Xl-3, Xora, Xotics, Yanaki, Yenzah, You Be Natural, Youthair, Zenix, Zero Frizz, Zorritone, Zud</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers, Manufacturers
Located in the heart of Las Vegas, this supplier stands out as a premier wholesale distributor for the barber industry. With an expansive inventory made available to both the public and professional stylists, they ensure a seamless shopping experience for high-quality barber tools and accessories. Their unique business model, supported by a commitment to affordability and reliability, positions them as a quintessential source for all barber needs. The store's mission centers on being a one-stop destination for top-tier barber tools complemented by knowledgeable and friendly service. One distinctive attribute of their offerings is the confluence of locally manufactured products, highlighting a dedication to supporting the local economy and providing goods labelled as 'Made in Las Vegas.' This local touch not only amplifies quality but also fosters community growth. In addition to offering competitive retail and wholesale prices, Vegas Barber Supplies specializes in key services such as sharpening and clipper maintenance, ensuring that every professional's toolkit operates at peak performance. They take pride in their ability to offer a personalized shopping experience that mirrors the vibrancy and dynamism of Las Vegas itself. Their comprehensive range extends beyond sales; comprehensive customer support and after-sale services underline their commitment to customer satisfaction. For those who seek the finest in grooming supplies accompanied by expert advice, a visit to this supplier's store or exploration of their offerings online promises an enriching experience.
Andis, Babyliss Pro, Wahl, Stylecraft, Barber Strong, Kustom Clippers, Level 3, Utsumi, Buybarber, The Artisan's Republic, Marmara Barber
Supplier name
 
Manufacturers
Operating in the eco-friendly cosmetics sector, this supplier is dedicated to providing high-quality, handmade beauty products that prioritize sustainability and ethical practices. Their extensive catalog includes over 75 unique items that cater to various beauty and skincare needs, all created using vegan recipes and minimal plastic packaging. The supplier's offerings encompass a variety of customizable products, including bath bombs, body butter bars, and natural deodorants, empowering businesses to launch and grow their own cosmetic brands. Products arrive unlabelled, allowing clients the freedom to personalize packaging with their branding, alongside optional luxury printed labels and seals. This enables businesses to maintain a unique identity in a competitive market. With a commitment to environmental responsibility, the supplier emphasizes minimal water consumption and no animal-derived ingredients in its formulations. Additionally, they provide fast turnaround times and accommodate orders ranging from small batches of 24 units to thousands, perfectly fitting the needs of both startups and established brands. The supplier’s expert team is dedicated to assisting clients at every step, ensuring a smooth and enjoyable experience. For those inspired to launch their own cosmetic line, this innovative supplier is ready to partner in creating fantastic products that meet evolving consumer demands. Explore their unique offerings and how they can support your business by visiting their website or contacting them directly for more details.
Not available
Supplier name
 
Manufacturers
In the highly competitive personal care industry, this supplier stands out as a premier contract manufacturer and product development expert. With a commitment to exceptional quality and innovation, they specialize in creating bespoke hair, skin, and body care products tailored to the unique needs of their clients. The supplier's extensive capabilities encompass blending, packaging, filling, and supply chain management, ensuring a comprehensive service for businesses of all sizes. Their state-of-the-art manufacturing processes uphold the highest standards of quality, with adherence to cGMP practices and ISO certifications, further solidifying their position as an industry leader. Focused on sustainability, the supplier develops eco-friendly products that meet growing consumer demands for safe, clean, and effective personal care solutions. Their diverse portfolio includes hair care items such as color protectants, conditioning shampoos, and facial care products that address anti-aging, brightening, and cleansing needs. Additionally, they provide grooming products designed for men, enhancing the personal care routine. With years of experience and a dedicated team, this supplier collaborates closely with clients to help develop best-selling products that generate consumer trust and loyalty. Whether working with large global brands or niche startups, their commitment to quality and customer satisfaction remains unwavering. To learn more about their offerings, capabilities, and how they can help you launch your brand, visit their website or reach out for direct communication.
Not available
Supplier name
 
Manufacturers
Engaged in the personal care and grooming industry, this supplier provides a comprehensive selection of premium products designed to enhance daily rituals. Their extensive catalog features an array of items ranging from nourishing bath soaps and invigorating body lotions to specialized shaving products, aimed at delivering a refined grooming experience. With a commitment to quality and customer satisfaction, the supplier caters to various needs, offering everything from essential oils and conditioners to shaving soaps and aftershave splashes. They prioritize the use of carefully selected ingredients, ensuring that each product is effective and enjoyable to use. Additionally, the supplier embraces sustainability and ethical practices, striving to create products that not only support individual grooming routines but also contribute positively to the environment. Their innovation in product development promises a unique experience for customers seeking distinctive fragrances and effective grooming solutions. As a trusted name within the industry, they invite potential customers or partners to explore their extensive range of products further. For more detailed information and to view their complete offering, please visit their website or contact them directly with any questions.
Not available
Supplier name
 
Wholesalers
Operating within the grooming products industry, this supplier is committed to delivering an exceptional array of personal care items designed for both men and women. Their catalog features a diverse selection of high-quality products for hair, beard, and skin care, reflecting a dedication to quality and performance. Each product is meticulously crafted from the finest ingredients sourced globally, aimed at promoting wellbeing and enhancing personal style. From hair styling clays to skin rejuvenating serums, their offerings cater to a wide spectrum of grooming needs. Customers can expect nourishing formulations designed to refine and elevate their grooming routines. Further emphasizing their commitment to consumer satisfaction, this supplier offers a generous return policy and free shipping on orders that meet the minimum requirement. They also ensure a seamless ordering experience with prompt delivery times and easy tracking options. Driven by a passion for quality, the brand continues to innovate, consistently adding new products that align with modern grooming trends. Clients and partners alike are welcomed to explore collaboration opportunities, making this supplier a valuable ally in the grooming market. For more information on their comprehensive range of products, and to stay updated on special offers and new releases, visiting the website or contacting directly is encouraged.
Not available
Supplier name
 
Manufacturers
Operating within the beauty and salon equipment sector, this supplier specializes in providing premium salon furniture, equipment, and a diverse assortment of salon products. With a commitment to quality and affordability, they serve as a direct importer and manufacturer, eliminating the middleman to offer competitive pricing and superior value. The expansive inventory includes everything from shampoo units to styling chairs, ensuring salon professionals can find all the essentials they need in one location. Known for quality construction and innovative design, most products are exclusive to this supplier, promising unique solutions for diverse salon environments. In addition to their impressive product line, they pride themselves on outstanding customer service, including assembly, delivery, and repairs for any equipment purchased. Each product is backed by a one-year warranty on all pumps, ensuring customer satisfaction and reliability. Their dedication to the salon community is further exemplified through free educational classes offered weekly, enabling professionals to enhance their skills and knowledge. With over 30 years of experience in the industry as a family-owned business, this supplier emphasizes trust and commitment to both quality and service. They invite salon professionals to explore their robust selection and appreciate the customer-centric approach that has made them a favorite among beauty industry experts. For more information, visit their website or reach out directly.
Clubman, Scalpmaster, Aqua, Avyo, Blondye, Colortrak, Cutinol, Diane By Fromm, Directa, Fixi, Fromm, Hotline Beauty, Iroiro, Joon, Kera/Rx, Kemei, Luminae, Macvoil, Norvell, Nude U, Olivia Garden, Oyster<span class="list-helper-toggle-more-text"> and <a href="#">7 more</a></span><span class="list-helper-more-text d-none">, Perlacolor, Purity, Prodjin, Wet Brush-Pro, Wildersense, Zotos, Curl Cult</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>

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