Building Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Buyer interest is driven by giftability, educational value (creativity/STEM), and screen‑free play, with broad age appeal and strong parent approval. The $17–$35 price band sits at common gifting and add‑to‑cart thresholds, supporting multi‑unit and upsell opportunities; sets naturally encourage repeat purchases to expand collections.
Demand peaks in December due to holiday gifting, so August is a good time to lock suppliers, finalize assortment, and schedule inbound to be in stock by October–November. Prioritize clear age guidance and safety notes, giftable packaging, and popular themes/piece counts; prepare holiday‑focused keywords and promos to capture peak traffic.
Seasonal
Peak month: December

Product details
About the product
Building toys comprise a versatile and engaging product class that encourages creativity and problem-solving skills through hands-on construction play. This category includes various sets made from materials like plastic, wood, and metal, featuring themes from architecture to vehicles, appealing to a wide range of buyers across different age groups.
Key details
-
$26
-
$17 - $35
-
High Month DecemberLow Month April
Dropship products for Building Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Building Block Toys Infantry Random Guns
USD $10.85

Kids Beach Sandcastle Building Playset Toys
USD $2.8

Rainbow Baby Silicone Building Blocks Educational Toys
USD $6.31

Diy Dots Building Block Toys for Kids
USD $2.1

Magnetic Building Blocks STEM Toys for Kids
USD $16.86

300pcs Thick 2x2 Building Blocks Educational Toys
USD $11.92

60 Piece Bulk Building Bricks Educational Toys
USD $3.01

DIY Building Blocks Educational Creative Toys Set
USD $1.9

LoL Building Blocks Game Cosplay Figures Toys
USD $6.64

Classic 32x32 Baseplate for Building Blocks Toys
USD $0

Yorkshire Terrier Mini Building Blocks Educational Toys
USD $10.54

Cute Stitch Building Block Toys for Kids
USD $9.61
Top suppliers for “Building Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
This company operates within the children’s furniture and educational toys industry, delivering unique products that foster creativity and learning in young minds. For over 50 years, they have focused on creating items that prioritize children's experiences, partnering with educators to design engaging and open-ended products.
Their extensive range features versatile furniture, such as kids' desks, bookshelves, and dress-up storage options, vital for both home and classroom environments. These solutions are crafted with safety and functionality in mind, ensuring that children can explore, learn, and grow in a secure setting.
The company emphasizes open-ended play and authentic materials, offering a wide assortment of STEM-based, nature-inspired toys that encourage exploration and imaginative play. Their collections include everything from sensory toys to art tables, specifically designed to cater to various developmental needs and stages.
When creative minds engage with beautifully designed, educational toys and furniture, they not only have fun but also develop critical thinking and problem-solving skills. The company is dedicated to supporting parents in nurturing their children’s development through thoughtfully designed products that inspire learning and interaction.
For those seeking further information about their transformative furniture and toys, an invitation to explore the website or contact directly is always open. Discover how these products can enhance any learning space today.
Martha Stewart, Guidecraft
Supplier name
Liquidators
Operating in the retail industry, this business focuses on liquidation inventory, providing exceptional value to customers looking for high-quality products at reduced rates. The company prides itself on its customer-centric approach, catering to those seeking bargains without compromising on quality.
With a diverse product range, this retailer offers everything from electronics and housewares to toys and sporting goods, ensuring a little something for everyone. The commitment to providing products at 25-50% below regular retail pricing reflects the understanding of current economic challenges faced by consumers.
As a family-owned entity, the enterprise emphasizes its roots and dedication to serving the community, often being the go-to store for savvy shoppers. They operate only on weekends, which helps in maintaining lower overhead costs, subsequently allowing for further savings passed on to the customers.
Additionally, the supplier stands behind their products by offering a 30-day functional warranty on all electrical items, ensuring peace of mind for buyers. With new arrivals weekly, customers can always find fresh inventory and unique items.
For a pleasant shopping experience filled with significant savings, customers are encouraged to explore the extensive selection available. More information about products and services can be found by visiting the website or by reaching out directly for any inquiries.
Mongoose, Banzai, Mega Construx, Adventure Force, Tbc
Supplier name
Wholesalers
Operating in the wholesale toy industry, this supplier focuses on high-quality wooden toys that cater to both children and environmentally conscious consumers. With a growing demand for sustainable alternatives to plastic toys, they provide a diverse range of options, from classic wooden building blocks to uniquely designed educational toys.
The emphasis on safety, durability, and craftsmanship ensures that each product meets rigorous standards, catering to the needs of parents and educators who prioritize health and sustainability. With a dedication to sourcing only the finest hardwoods, the supplier guarantees long-lasting toys that withstand the test of time while providing enjoyable play experiences.
This supplier stands out for its commitment to customer service, ensuring timely delivery and support for toy retailers. They also offer flexible purchasing options, including dropshipping services, to facilitate easy inventory management for businesses of all sizes. Entrepreneurs seeking to enhance their offerings with innovative and educational toys will find excellent options available.
As they continue to expand their product line, the supplier invites interested parties to explore their extensive catalog. For more information about specific offerings and how to become a distributor, potential buyers are encouraged to visit their website or connect directly for personalized assistance.
Not available
Supplier name
Manufacturers
This supplier operates within the children's retail industry, focusing specifically on high-quality wooden toys and educational materials. Recognized for their commitment to promoting creativity and critical thinking skills in young children, they carefully curate a selection of toys that not only entertain but also foster developmental growth.
The supplier's extensive product range includes popular categories such as stuffed animals, dolls, crafting supplies, and interactive toys, all carefully sourced from leading brands in the industry. They prioritize quality and safety, ensuring that each item meets stringent standards for children’s play. With a strong emphasis on educational value, their offerings are designed to engage children’s imaginations and encourage hands-on learning.
Customers appreciate the thoughtful approach the supplier takes in selecting products, often reflecting on the positive impact of the toys on their children's development. Additionally, the supplier's commitment to customer satisfaction is evident through their generous return policy and fast shipping options.
For parents seeking well-made, enriching toys for their children, this supplier stands out as a reliable resource. They invite anyone interested in learning more about their products and ethos to visit their website or contact them directly for additional information. Discover a world of imaginative play and educational exploration tailored specifically for children’s growth.
Plan Toys, Schleich, Moulin Roty, Jellycat, Connetix, Ooly, Maileg, Grimms, Djeco, Minikane, Usborne
Supplier name
Wholesalers
This business is firmly rooted in the educational toy sector, dedicated to distributing high-quality toys that foster creativity and learning. They specialize in STEM (Science, Technology, Engineering, and Mathematics) products, as well as art and craft offerings, designed to engage and inspire children of all ages.
The organization sources and supplies award-winning, innovative toys, focusing on products that not only entertain but also educate. They believe that by combining fun with learning, children can develop essential skills while exploring their creativity and imagination. Their wide range of products encourages young minds to think critically and engage in hands-on learning experiences.
With a commitment to introducing unique concepts to the Australian market, this distributor aims to provide parents and educators with the tools necessary to facilitate meaningful learning through play. Their impressive catalog includes STEM toys, art supplies, robotics kits, and more, catering to a variety of interests and developmental needs.
They invite retailers and interested parties to register for access to their comprehensive selection of educational toys, ensuring that quality products are readily available for children across Australia. For further information or to explore the extensive range of offerings, individuals are encouraged to visit the website or reach out directly. The organization values partnerships that enhance learning experiences, contributing positively to children's growth and imagination.
Magna-Tiles, Dantoy, Classic World, Johnco, Plus Plus, Ybike, Jaq Jaq Bird, Engino, Avenir, Scratch Europe, Clemmy
Supplier name
Wholesalers
This supplier operates within the toy and gaming industry, focusing exclusively on the wholesale distribution of authentic LEGO® products. As a premier partner for smaller specialty and independent retailers in both the United States and Canada, they have established themselves as a trusted source for quality toys and sets that inspire creativity and imagination.
Their commitment to authenticity is unwavering, ensuring that every product offered is 100% genuine LEGO®. This focus on quality allows retailers to confidently provide their customers with sought-after items from a brand known for its commitment to innovation, safety, and playability. The supplier's infrastructure facilitates easy online ordering, reflecting their investment in advanced web technologies, ensuring a streamlined purchasing experience alongside fast delivery.
Additionally, this supplier sets itself apart by offering dedicated support to its partners. The team prioritizes client satisfaction, helping retailers navigate their orders and ensuring they receive the products essential for their business's success. With a firm belief in the values underpinning the LEGO brand, they work collaboratively with their partners to enhance business growth and customer loyalty.
For those interested in exploring partnership opportunities or for retailers seeking reliable sources for LEGO® products, further information can be obtained by visiting the website or by contacting their support team directly. The supplier values building lasting relationships and is eager to assist retailers in maximizing their potential with one of the most recognized toy brands worldwide.
Lego
Supplier name
Wholesalers
Operating within the wholesale toy industry, this supplier is dedicated to offering an extensive selection of toys that appeal to children of all ages. Their inventory includes a wide variety of products ranging from action figures and educational toys to plush items and seasonal products.
With a steadfast commitment to quality and fun, they provide items from renowned brands, ensuring that every product meets the playful demands of children and the high standards of retailers. Their focus on licensed toys encompasses popular characters from franchises, giving children the chance to interact with their favorite heroes. The supplier continually refreshes their inventory to reflect the latest trends in children's toys, making each visit a new experience.
This supplier's robust catalog features products that promote imaginative play and physical activity, supporting developmental growth in children. Retailers looking to expand their offerings can find everything from crafting sets to outdoor play toys included in their extensive range.
For those interested in discovering more about their exciting product lineup and competitive pricing, they invite prospective buyers to explore their website or get in touch directly for further details. Whether for bulk purchases or unique items, this supplier is poised to meet the needs of retailers in the toy sector.
Cra-Z-Art, Mattel, Hasbro, Funko, Fisher Price, Playdoh, Spin Master, Just Play, Empireimport, And Little Tikes
Supplier name
Wholesalers
Operating in the Australian wholesale sector, this company focuses on importing and distributing an extensive range of educational and interactive toys specifically designed for children. With a commitment to quality and sustainability, their products emphasize ethical manufacturing techniques while ensuring top-notch safety standards.
Founded from humble beginnings, the company has evolved into a market leader within the Australian specialty toy market. Each product line is manufactured with meticulous attention to detail, focusing not only on entertainment but also on educational value. The diverse array of toys and games is curated to inspire children from infancy through to adolescence.
As a proud member of the Australian Toy Association, the company actively participates in initiatives dedicated to promoting responsible practices within the industry. Adhering to programs such as ICTI, which champion ethical manufacturing, and FSC, which supports sustainable forestry management, they showcase their commitment to socially responsible practices.
The company offers a rich collection of various brands, ensuring a broad selection for retailers. Their emphasis on natural materials and environmentally sound practices has been recognized with numerous awards, a testament to their dedication to quality. Retailers interested in wholesale opportunities are encouraged to explore the website for further details on product offerings and account registration. For any inquiries or more information about their ethical standards and product range, contacting them directly is welcomed.
Tender Leaf Toys, Folkmanis, Tikiri, Great Pretenders, Bonikka, Le Toy Van, Manhattan Toy, Coconuts, Ditty Bird, Djeco, Kiddie Connect, Mamagenius, Trybike, Wheely Bugs, Yvolution
Supplier name
Manufacturers
In the children's toys sector, this company stands out for its exquisite range of wooden toys thoughtfully designed to accompany children's growth from birth to six years of age. With a commitment to child safety, every product is crafted using durable materials for long-lasting play, making them ideal for passing down within families.
Their offerings encompass a variety of categories, including doll prams, toy vehicles, baby gyms, and role-play items like play tents. Each toy is aimed at creating joyful childhood memories and encourages active engagement through imaginative role-playing scenarios. The collection also features children's furniture, smart storage solutions, and rugs that contribute to a harmonious environment in any child's room.
Founded in 2007, this Swedish design company is dedicated to producing functional, innovative products that spread joy and promote playfulness in children's lives. Their in-house designed items, showcased in a minimalist Scandinavian style, can effortlessly blend into any home décor.
The company recognizes the importance of nurturing creativity and fun in a child's development, ensuring that every toy serves as a tool for imaginative exploration. Parents looking for thoughtful gifts for various occasions, from baby showers to children's birthday parties, will find a treasure trove of options in their collection. For more details or specific inquiries, feel free to visit their website or get in touch directly.
Star, Saga, Aiden, Edvin, Kid's Base, Kid's Concept
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Related products
Plastic Blocks
Increasing
29.7%
Growth
Broad appeal, open-ended play, and perceived educational value make these blocks attractive to buyers, with the $15–$26 price point fitting gifts and impulse purchases. They lend themselves to repeat buys via add-on sets and bundling with other kids’ activities, supporting basket size and cross-sell strategies
Ride-on Cars
Increasing
223%
Growth
High-appeal, big-ticket gifts for young children that buyers often choose as centerpiece holiday presents; strong perceived value and shareable “wow” factor drive traffic and conversion. Typical price range is $90–$200, supporting higher AOV and bundling opportunities
Bed Tent
Decreasing
-15.1%
Growth
Buyers are drawn to this item for creating a private, cozy, light-reducing sleep space, making it appealing for kids’ rooms, shared bedrooms, and dorms. It also doubles as a play/relaxation nook, widening its use case
Sensory Toys
Decreasing
-6.3%
Growth
Broad appeal as tactile, stress-relief and focus aids for kids and adults makes these items strong impulse buys and gifts. At $9–$18, they fit add-to-cart and stocking-stuffer behavior, support bundling/variety packs, and can lift average order value
Kids Snowball
Decreasing
-68.4%
Growth
Demand is driven by holiday gifting and winter play; buyers look for kid-focused, seasonal novelties in December. The $10–$22 price point fits stocking-stuffer and impulse-add-on thresholds, making it easy to bundle and to lift cart value with low friction
Lol Dolls
Increasing
735.5%
Growth
High-velocity, surprise-based collectible with strong brand recognition and repeat-purchase behavior. Buyers are drawn to the unboxing experience, character variety, and trading/collection chase, making it a frequent add-to-cart and gift choice
Star Wars Action Figures
Increasing
125.9%
Growth
Driven by a large, multi-generational fan base for an iconic sci‑fi franchise, these action figures attract both collectors and gift buyers. They sell well as display pieces and as affordable gifts, with a typical $17–$30 price point that suits impulse buys and bundling
Kids Ball Pit
Decreasing
-17.3%
Growth
Appeals to buyers as an affordable, high-impact indoor play item for toddlers and young kids—fun, safe, and engaging for sensory and gross-motor play, and a highly giftable purchase. Strong fit for colder months and indoor entertainment needs, with broad appeal to parents and gift-givers looking for a standout present under $50
Children’s Toys
Decreasing
-81.9%
Growth
Broad, evergreen appeal for buyers seeking gifts and engaging play, with frequent purchases driven by birthdays and small occasions. The $14–$29 price band supports impulse conversion and add-on sales, and a wide assortment enables bundling and upsells across themes and interests
Sex Doll
Decreasing
-10.8%
Growth
Broadly appealing as an adult novelty that buyers value for privacy, novelty, and personal companionship, with demand driven by discreet delivery and reasonable price points. Typical selling prices of $46–$247 make it accessible and upsell-friendly (cleaners, storage, lubricants)
Toy Robot
Decreasing
-4.8%
Growth
Buyers gravitate to this item for its novelty and play value, making it a popular, giftable tech toy for kids and enthusiasts. The $17–$36 price band is accessible and impulse-friendly, supporting broad appeal and easy add-to-cart decisions in an eCommerce store
Wooden Building Blocks
Decreasing
-24.9%
Growth
A classic, giftable play item with enduring appeal, valued by buyers for open-ended, screen-free, educational play that supports creativity and fine motor development. Durable and perceived as higher-quality than plastic alternatives, it attracts parents and gift‑givers shopping for young children, and fits well in a broad age range
Sensory Fidget Toys
Increasing
1.5%
Growth
Broad buyer appeal as a stress-relief and focus aid for kids, students, and office workers; also popular as small gifts, party favors, and classroom rewards. The $8–$13 price point supports impulse-adds and quick conversions, while variety in textures/colors can drive repeat purchases and bundle opportunities
Plush Toy
Increasing
4.9%
Growth
High-appeal, giftable item with broad reach across kids, teens, and collectors; often bought on impulse and for comfort/decoration. The $11–$21 price band supports volume sales, bundling, and add‑on purchases to lift cart value, while lightweight shipping helps margins and fast fulfillment
Play Tent
Increasing
32.3%
Growth
Strong buyer appeal as an affordable, giftable indoor play space for kids. Drives purchases from parents and relatives seeking imaginative play and a cozy nook, with a broad audience and repeat gifting potential
Kids Ride-on
Increasing
83.3%
Growth
High-demand Q4 gift purchased by parents and gift‑givers seeking a memorable, higher‑ticket toy for kids. Strong perceived value and “wow” factor drive conversions, and the $90–$250 price band lifts AOV while enabling clear good/better/best positioning
Toy Model
Decreasing
-5.3%
Growth
Strong buyer appeal as a giftable, collectible hobby item at an accessible $15–$25 price point. The low price encourages impulse and add‑on purchases, and the category benefits from repeat buying for gifts across age groups
Sex Dolls
Decreasing
-9.9%
Growth
Buyers are drawn to this adult novelty category for private, at‑home intimacy and collectible appeal, prioritizing realism, build quality, and discretion. The $52–$247 price range enables accessible purchases and easy cross‑sells (e
Plushy
Decreasing
-2.9%
Growth
Broad appeal, giftable, and collectible at a sub-$20 price point make plush toys easy add-to-cart items and holiday crowd-pleasers. Buyers purchase for kids, partners, and décor; “cute” designs and one-size nature reduce fit/return friction and enable repeat buys across variants
Anime Toys
Increasing
21.1%
Growth
Appeals to buyers as affordable character collectibles and gifts; the $13–$20 price point supports impulse buys, upsells, and repeat purchases (completing sets or gifting multiple characters). Strong crossover between fans and gift buyers makes this category a reliable traffic driver and basket builder in eCommerce stores