Plushy Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Broad appeal, giftable, and collectible at a sub-$20 price point make plush toys easy add-to-cart items and holiday crowd-pleasers. Buyers purchase for kids, partners, and décor; “cute” designs and one-size nature reduce fit/return friction and enable repeat buys across variants. Typical selling price range sits at $12–$20, supporting bundles and upsells without stretching budgets.
Seasonality peaks in December due to holiday gifting; with the current month in August, it’s timely to secure inventory, finalize variants, and prep listings and creative now to launch in October and scale through November–December. Consider holiday-themed SKUs and gift bundles, and plan promotions and ads to capture early gift shoppers while maintaining stock for last-minute buyers.
Seasonal
Peak month: December
Product details
About the product
Plushies are soft, stuffed toys often made from a variety of materials, including cotton, polyester, and other synthetics, designed to resemble animals, characters, or imaginative creatures. This broad retail product class appeals to buyers of all ages, making it a versatile addition that can enhance emotional connections through comfort and nostalgia.
Key details
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$16
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$12 - $20
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High Month December
Low Month September
About the product
Plushies are soft, stuffed toys often made from a variety of materials, including cotton, polyester, and other synthetics, designed to resemble animals, characters, or imaginative creatures. This broad retail product class appeals to buyers of all ages, making it a versatile addition that can enhance emotional connections through comfort and nostalgia.
Key details
-
$16
-
$12 - $20
-
High Month December
Low Month September
Dropship products for Plushy
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Plus Size Push Up Swimsuit for Women
USD $8.01
Plus Size Push Up One Piece Swimwear for Women
USD $27.1
Home Frozen Drink Maker Slushy Machine
USD $49.75
Commercial 45L Slushy and Margarita Machine
USD $1157.33
Double Bowl Slushy Margarita Machine 8L
USD $1632.06
36L Commercial Slushy Machine Drink Dispenser
USD $1207.8
24L Stainless Steel Slushy Margarita Machine
USD $893.7
VEVOR 6L Commercial Slushy Maker Machine
USD $594.75
45L Commercial Slushy Machine for Drinks
USD $1006.05
Plus Size Lace Up Push Up Bikini Swimsuit for Women
USD $9.86
Thick Plush Waterproof Winter Dog Clothes
USD $30.01
Indestructible Plush Dog Puzzle Feeder Toy
USD $14.66
Top suppliers for “Plushy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier is a prominent player in the toy industry, focusing on wholesale plush toys and creative play items. They offer an extensive range of products aimed at providing enjoyment and entertainment for children of various ages. With options that cater to different interests and preferences, the company prides itself on high-quality materials and safety standards in playthings. There is a commitment to value, ensuring that retailers and partners can access competitive prices while maintaining the integrity of their product offerings.
In addition to plush toys, the supplier also specializes in seasonal items such as Christmas-themed toys and party bag fillers, creating a well-rounded inventory for their clientele. Their assortment includes unique plush animal designs, playful character toys, and themed editions that appeal to both children and parents alike. The breadth of their product line makes them a reliable partner for any retailer looking to enhance their toy selections.
Overall, this supplier stands out in the marketplace by combining quality, diversity, and affordability in their offerings. Retailers looking to expand their inventory can benefit significantly from exploring the options available. More information about the product range can be found on their website or by contacting them directly for further inquiries.
Paws, Prize Everytime, Bananas
Supplier name
Manufacturers
Dedicated to the plush toy industry, this supplier has been crafting lifelike plush animals since 1948. Their focus is on creating high-quality toys that resemble real animals, providing not only entertainment but also companionship for people of all ages. Each plush toy is handcrafted with love and made from exceptionally soft materials that ensure a premium feel and finish.
This supplier offers an extensive range of products, including iconic Australian animals and various wild and farm creatures. Their unique approach combines creativity and meticulous craftsmanship, resulting in toys that embody the true essence of the animals they represent. The plush toys serve multiple purposes, from being cherished gifts to tools for calming patients with dementia, showcasing their versatility in various therapeutic settings.
Moreover, the supplier prides itself on sustainable practices, ethically sourcing materials and adhering to international safety standards. Their plush toys are not only made to be enjoyed but also to foster emotional connections, making them a thoughtful choice for gifts and corporate promotions.
For anyone interested in high-quality, lifelike plush toys, this supplier represents a valuable resource. With a dedication to customer satisfaction and a focus on creating joy, they invite prospective clients to visit their website or contact them directly for more details on their product offerings.
Not available
Supplier name
Manufacturers
Operating within the plush toy industry, this supplier has established itself as a premier provider of imaginative and high-quality plush toys designed for comfort and enjoyment. With a product range that includes an array of cute, collectible plush characters, the company captures the essence of playful creativity combined with superior craftsmanship.
The supplier's offerings encompass a variety of plush collectibles, baby products, and licensed character toys. Each product is meticulously crafted, ensuring that every detail resonates with warmth, charm, and joy. From delightful characters reminiscent of favorite foods to engaging interactive toys for babies, the supplier’s catalog features something for every age and occasion.
In addition to its unique product offerings, this supplier is dedicated to maintaining high standards of quality and safety across all items. The company’s commitment to excellence has made it a respected name in the industry, recognized for both its innovative designs and the joy it brings to its customers.
With a history rooted in consumer satisfaction and continuous improvement, the supplier invites potential partners and customers to explore its extensive collection. For further information, please visit the website or contact directly to discover more about the exciting range of available products.
Tokidoki, Aurora, Dr. Seuss, Ebba, Breyer, Tasty Peach, Smileyworld, Moomin, Clifford, Spot
Supplier name
Wholesalers
Operating in the wholesale distribution industry, this company excels in providing a diverse range of stuffed animals and plush toys suitable for all occasions. Since its inception in 1996, the business has been dedicated to creating smiles, making it a go-to choice for clients seeking quality plush toys.
With a strategically located warehouse in Brooklyn, NY, this distributor ensures timely and efficient shipping of products worldwide, enabling retailers to stock their shelves with adorable and high-quality plush items. The extensive product line caters to various markets, including gifts, children's toys, and promotional items, underscoring their versatility in meeting customer demands.
The company's commitment to customer satisfaction is evident in its personalized service and attention to detail, ensuring that each client receives the support they need to successfully offer these beloved products. Their reputation for excellence makes them a trusted partner in the toy industry.
For more information about their offerings, please visit the website or contact them directly to discover how they can meet your plush toy needs.
Not available
Supplier name
Manufacturers
Engaged in the promotional products sector, this company is recognized for its innovative approach to custom toy manufacturing. Their primary focus revolves around creating high-quality custom plush toys, squeeze toys, and golf head covers, catering to a diverse range of clients looking to bring their unique designs to life.
With an emphasis on customization, this supplier collaborates closely with clients to develop unique characters and designs, ensuring that every product reflects the client's vision and branding. Their portfolio includes not only custom creations but also a selection of stock items, allowing customers to find ready-made options alongside bespoke solutions.
The commitment to quality is evident in every product they create, utilizing durable materials and thoughtful design processes that prioritize both aesthetics and function. The company’s mission is to provide clients with memorable promotional products that stand out in the market.
Located in Surrey, BC, with a distribution center in Blaine, WA, the supplier is well-positioned to serve a broad geographical area. Whether for corporate events, marketing campaigns, or special promotions, their offerings are designed to leave a lasting impression.
For those seeking high-quality promotional products that can be tailored to specific needs, they invite visitors to explore their website or get in touch for personalized assistance.
Not available
Supplier name
Wholesalers
This supplier operates within the vibrant novelty and gift product sector, providing an extensive array of imaginative and functional items designed to enhance both special occasions and everyday life. Their catalog features creative solutions for various celebrations and practical items that appeal to diverse customer preferences.
With a commitment to quality and innovation, the supplier ensures that each product reflects the latest trends while maintaining a focus on functionality and appeal. They cater to a variety of themes and styles, enabling retailers to offer customers a wide selection to meet their specific needs. These products are not only entertaining but also serve practical purposes, making them ideal for gifting or personal use.
Their product range includes playful bathroom accessories, plush toys, unique home décor, and fun party supplies. With an understanding of market demands and customer preferences, they are dedicated to introducing new designs and concepts that resonate with today's consumers. Seasonal and special occasion items further enhance their collection, ensuring there is always something fresh and exciting available.
To discover more about their offerings and how they can benefit your retail business, interested parties are encouraged to visit the supplier's website or contact them directly for personalized assistance and support. Their approachable customer service team is ready to provide insights and help navigate their expansive product lines.
Aqua79, Attitude Studio, Cheers, Cota Global, Dollibu, Mugniv, Planet Pens, Barocity, Puzzled, Poza, Printed Tp, Taggage, Kitchabon
Supplier name
Wholesalers
Operating in the floral supply industry, this company has established itself as a trusted provider of a wide array of products specifically designed for florists and event planners. The product lineup includes everything from packaging materials such as cellophane and Korean wrapping paper, to a broad selection of gift boxes and color sprays. Additionally, their inventory features acrylic containers, wood containers, and an assortment of glassware to elevate any floral arrangement. Specialty items like funeral pieces, foam products, and preserved roses are also available, catering to diverse needs within the industry. The company prides itself on the quality and durability of its products, ensuring that professionals can rely on their supplies for various occasions and events. Whether preparing for weddings, baby showers, or holidays, their extensive catalog has everything necessary to enhance the beauty and presentation of floral arrangements. For more detailed information, please visit the website or contact directly.
Anisca Creations, Evolution Events, Design Master Sprays, Floricel, Oasis Advantage Plus, Chrysal
Supplier name
Manufacturers
We are a toy company that creates unique and innovative products for kids of all ages. Our team is passionate about designing toys that encourage creativity, imagination, and play. From plushies to puzzles, we strive to bring joy and entertainment to families around the world. With a focus on quality and safety, we use only the best materials to ensure our toys are durable and fun for years to come.
Mekashi
Supplier name
Manufacturers
Operating within the pet products sector, this supplier is renowned for its extensive range of premium offerings that cater to both pets and their owners. They focus on developing high-quality items, such as plush pet beds, interactive toys, and essential grooming supplies, ensuring all products meet safety and comfort standards.
With a commitment to innovation, this supplier utilizes sustainable materials in its manufacturing process, aligning with growing consumer demand for eco-friendly options. Their products are designed to enhance the well-being of pets while providing durability and style that appeals to retailers and pet owners alike.
The company boasts significant experience in the industry, supported by a robust global supply chain, which enables them to meet diverse customer needs efficiently. They are equipped with advanced manufacturing capabilities that ensure timely delivery and consistent quality across all product lines.
In their continuous pursuit of excellence, the supplier invests in research and development, allowing them to stay ahead of market trends and consumer preferences. Retailers benefit from a proactive partnership approach, including customizable options for various products, ensuring that their offerings are aligned with current market demands.
For more information on product lines and partnership opportunities, interested parties are encouraged to visit the supplier’s website or reach out directly for insights into their innovative solutions and offerings.
Not available
Supplier name
Manufacturers
In the toy industry, this supplier stands out as a premier American toy manufacturer dedicated to enriching the lives of children. Their extensive portfolio includes a range of high-quality soft toys and gifts, embodying a mission to foster creativity and instill a love of learning through playful designs.
For over two decades, this supplier has remained committed to delivering superior quality products that exceed customer expectations. Their innovative approach to toy design incorporates safety and reliability, ensuring every product is suitable for infants and children.
The supplier collaborates with cherished brands known for their beloved characters and stories, further enhancing their product offerings. They emphasize creating unforgettable childhood experiences through thoughtfully designed toys that not only entertain but also educate.
With high standards and fundamental beliefs, this supplier empowers retailers and consumers alike to trust in their products. They strive to create a significant impact in the marketplace by offering uniquely designed items that meet value retail expectations.
To learn more about their offerings and how they can cater to your needs, please visit the website or reach out directly for assistance.
Disney Baby, The World Of Eric Carle, Beatrix Potter & The Tale Of Peter Rabbit
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