Plushy Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Broad appeal, giftable, and collectible at a sub-$20 price point make plush toys easy add-to-cart items and holiday crowd-pleasers. Buyers purchase for kids, partners, and décor; “cute” designs and one-size nature reduce fit/return friction and enable repeat buys across variants. Typical selling price range sits at $12–$20, supporting bundles and upsells without stretching budgets.
Seasonality peaks in December due to holiday gifting; with the current month in August, it’s timely to secure inventory, finalize variants, and prep listings and creative now to launch in October and scale through November–December. Consider holiday-themed SKUs and gift bundles, and plan promotions and ads to capture early gift shoppers while maintaining stock for last-minute buyers.
Seasonal
Peak month: December
Product details
About the product
Plushies are soft, stuffed toys often made from a variety of materials, including cotton, polyester, and other synthetics, designed to resemble animals, characters, or imaginative creatures. This broad retail product class appeals to buyers of all ages, making it a versatile addition that can enhance emotional connections through comfort and nostalgia.
Key details
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$16
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$12 - $20
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High Month December
Low Month September
About the product
Plushies are soft, stuffed toys often made from a variety of materials, including cotton, polyester, and other synthetics, designed to resemble animals, characters, or imaginative creatures. This broad retail product class appeals to buyers of all ages, making it a versatile addition that can enhance emotional connections through comfort and nostalgia.
Key details
-
$16
-
$12 - $20
-
High Month December
Low Month September
Dropship products for Plushy
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Top suppliers for “Plushy”
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Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier is a prominent player in the toy industry, focusing on wholesale plush toys and creative play items. They offer an extensive range of products aimed at providing enjoyment and entertainment for children of various ages. With options that cater to different interests and preferences, the company prides itself on high-quality materials and safety standards in playthings. There is a commitment to value, ensuring that retailers and partners can access competitive prices while maintaining the integrity of their product offerings.
In addition to plush toys, the supplier also specializes in seasonal items such as Christmas-themed toys and party bag fillers, creating a well-rounded inventory for their clientele. Their assortment includes unique plush animal designs, playful character toys, and themed editions that appeal to both children and parents alike. The breadth of their product line makes them a reliable partner for any retailer looking to enhance their toy selections.
Overall, this supplier stands out in the marketplace by combining quality, diversity, and affordability in their offerings. Retailers looking to expand their inventory can benefit significantly from exploring the options available. More information about the product range can be found on their website or by contacting them directly for further inquiries.
Paws, Prize Everytime, Bananas
Supplier name
Manufacturers
Dedicated to the plush toy industry, this supplier has been crafting lifelike plush animals since 1948. Their focus is on creating high-quality toys that resemble real animals, providing not only entertainment but also companionship for people of all ages. Each plush toy is handcrafted with love and made from exceptionally soft materials that ensure a premium feel and finish.
This supplier offers an extensive range of products, including iconic Australian animals and various wild and farm creatures. Their unique approach combines creativity and meticulous craftsmanship, resulting in toys that embody the true essence of the animals they represent. The plush toys serve multiple purposes, from being cherished gifts to tools for calming patients with dementia, showcasing their versatility in various therapeutic settings.
Moreover, the supplier prides itself on sustainable practices, ethically sourcing materials and adhering to international safety standards. Their plush toys are not only made to be enjoyed but also to foster emotional connections, making them a thoughtful choice for gifts and corporate promotions.
For anyone interested in high-quality, lifelike plush toys, this supplier represents a valuable resource. With a dedication to customer satisfaction and a focus on creating joy, they invite prospective clients to visit their website or contact them directly for more details on their product offerings.
Not available
Supplier name
Manufacturers
Operating within the plush toy industry, this supplier has established itself as a premier provider of imaginative and high-quality plush toys designed for comfort and enjoyment. With a product range that includes an array of cute, collectible plush characters, the company captures the essence of playful creativity combined with superior craftsmanship.
The supplier's offerings encompass a variety of plush collectibles, baby products, and licensed character toys. Each product is meticulously crafted, ensuring that every detail resonates with warmth, charm, and joy. From delightful characters reminiscent of favorite foods to engaging interactive toys for babies, the supplier’s catalog features something for every age and occasion.
In addition to its unique product offerings, this supplier is dedicated to maintaining high standards of quality and safety across all items. The company’s commitment to excellence has made it a respected name in the industry, recognized for both its innovative designs and the joy it brings to its customers.
With a history rooted in consumer satisfaction and continuous improvement, the supplier invites potential partners and customers to explore its extensive collection. For further information, please visit the website or contact directly to discover more about the exciting range of available products.
Tokidoki, Aurora, Dr. Seuss, Ebba, Breyer, Tasty Peach, Smileyworld, Moomin, Clifford, Spot
Supplier name
Wholesalers
Operating in the wholesale distribution industry, this company excels in providing a diverse range of stuffed animals and plush toys suitable for all occasions. Since its inception in 1996, the business has been dedicated to creating smiles, making it a go-to choice for clients seeking quality plush toys.
With a strategically located warehouse in Brooklyn, NY, this distributor ensures timely and efficient shipping of products worldwide, enabling retailers to stock their shelves with adorable and high-quality plush items. The extensive product line caters to various markets, including gifts, children's toys, and promotional items, underscoring their versatility in meeting customer demands.
The company's commitment to customer satisfaction is evident in its personalized service and attention to detail, ensuring that each client receives the support they need to successfully offer these beloved products. Their reputation for excellence makes them a trusted partner in the toy industry.
For more information about their offerings, please visit the website or contact them directly to discover how they can meet your plush toy needs.
Not available
Supplier name
Wholesalers
Operating in the floral supply industry, this company has established itself as a trusted provider of a wide array of products specifically designed for florists and event planners. The product lineup includes everything from packaging materials such as cellophane and Korean wrapping paper, to a broad selection of gift boxes and color sprays. Additionally, their inventory features acrylic containers, wood containers, and an assortment of glassware to elevate any floral arrangement. Specialty items like funeral pieces, foam products, and preserved roses are also available, catering to diverse needs within the industry. The company prides itself on the quality and durability of its products, ensuring that professionals can rely on their supplies for various occasions and events. Whether preparing for weddings, baby showers, or holidays, their extensive catalog has everything necessary to enhance the beauty and presentation of floral arrangements. For more detailed information, please visit the website or contact directly.
Anisca Creations, Evolution Events, Design Master Sprays, Floricel, Oasis Advantage Plus, Chrysal
Supplier name
Manufacturers
Operating within the pet products sector, this supplier is renowned for its extensive range of premium offerings that cater to both pets and their owners. They focus on developing high-quality items, such as plush pet beds, interactive toys, and essential grooming supplies, ensuring all products meet safety and comfort standards.
With a commitment to innovation, this supplier utilizes sustainable materials in its manufacturing process, aligning with growing consumer demand for eco-friendly options. Their products are designed to enhance the well-being of pets while providing durability and style that appeals to retailers and pet owners alike.
The company boasts significant experience in the industry, supported by a robust global supply chain, which enables them to meet diverse customer needs efficiently. They are equipped with advanced manufacturing capabilities that ensure timely delivery and consistent quality across all product lines.
In their continuous pursuit of excellence, the supplier invests in research and development, allowing them to stay ahead of market trends and consumer preferences. Retailers benefit from a proactive partnership approach, including customizable options for various products, ensuring that their offerings are aligned with current market demands.
For more information on product lines and partnership opportunities, interested parties are encouraged to visit the supplier’s website or reach out directly for insights into their innovative solutions and offerings.
Not available
Supplier name
Manufacturers
We are a toy company that creates unique and innovative products for kids of all ages. Our team is passionate about designing toys that encourage creativity, imagination, and play. From plushies to puzzles, we strive to bring joy and entertainment to families around the world. With a focus on quality and safety, we use only the best materials to ensure our toys are durable and fun for years to come.
Mekashi
Supplier name
Manufacturers
In the toy industry, this supplier stands out as a premier American toy manufacturer dedicated to enriching the lives of children. Their extensive portfolio includes a range of high-quality soft toys and gifts, embodying a mission to foster creativity and instill a love of learning through playful designs.
For over two decades, this supplier has remained committed to delivering superior quality products that exceed customer expectations. Their innovative approach to toy design incorporates safety and reliability, ensuring every product is suitable for infants and children.
The supplier collaborates with cherished brands known for their beloved characters and stories, further enhancing their product offerings. They emphasize creating unforgettable childhood experiences through thoughtfully designed toys that not only entertain but also educate.
With high standards and fundamental beliefs, this supplier empowers retailers and consumers alike to trust in their products. They strive to create a significant impact in the marketplace by offering uniquely designed items that meet value retail expectations.
To learn more about their offerings and how they can cater to your needs, please visit the website or reach out directly for assistance.
Disney Baby, The World Of Eric Carle, Beatrix Potter & The Tale Of Peter Rabbit
Supplier name
Wholesalers
Operating within the animated plush toy sector, this supplier has established itself as a leader, known for its innovative and enchanting toys that capture the hearts of children and adults alike. Their products combine delightful melodies with cutting-edge animations, delivering unforgettable experiences filled with laughter and joy.
Each plush toy is thoughtfully designed with quality materials that provide a soft-touch experience. Offering a mix of popular songs and original compositions, their animated toys are perfect gifts for various occasions, from birthdays to holidays, and beyond.
Their diverse product range includes animated plush companions that offer not only musical enjoyment but also storytelling features, soothing lights, and interactive play. The supplier's commitment to crafting memorable toys ensures that there is a perfect plush friend for everyone, from kids to adults.
Shopper can explore popular collections themed around love, seasons, and special celebrations, as well as smaller toys ideal for gifting and playtime. Embodying creativity and charm, their plushies are designed to meet the demands of today's trends, offering collectible options that add cuteness to any environment.
For those interested in learning more about their animated plush offerings or to discover the latest arrivals, visiting their website or reaching out directly would be the best course of action.
Not available
Supplier name
Manufacturers
Specializing in the children's educational toys sector, this supplier has established itself as a leading provider of engaging and high-quality resources designed to facilitate learning through play. With a diverse product range that appeals to families, schools, and early childhood education centers, they are dedicated to delivering fun and innovative solutions that enhance childhood development.
Since its inception, the supplier has emphasized the importance of creating products that keep children entertained while sparking their imagination. Recognizing that learning should feel enjoyable rather than a chore, they offer a broad selection of toys and educational materials that cater to varied age groups and learning needs. Their product offerings include everything from wooden toys to sensory resources, ensuring that there is something for every child's preference.
Committed to quality, the supplier meticulously tests each item for safety and durability, ensuring that every toy can withstand the rigors of active play. With a facility located in Waikato, orders are packed and dispatched promptly to ensure swift delivery, further demonstrating their dedication to excellent customer service.
To learn more and explore their exciting range, visit their website or contact them directly for assistance. They take pride in being a family-owned business and appreciate the support of their local community.
National Geographic, The Wiggles, Robotime, Classic World, Hey Clay, Uncle Goose, Solar Buddies, Awesome Inc, Baby Ink, Bath Buddies, Blue Duck Books, Colour Me Kids, Constructive Eating, Craft Workshop<span class="list-helper-toggle-more-text"> and <a href="#">40 more</a></span><span class="list-helper-more-text d-none">, Elves Behavin Badly, Fubbles Fun Factory, Game Kings, Growing Memories, Illustrated Publishing, Jellystone, Kereru Books, Kiwi Critters, Learning Toolbox, Learn Through Play, Te Reo, Little Genius, Little Joys, Luke The Pook, Makekit, Me And Dad, Meredith Books, Mier Edu, Moana Road, Mud Puppy, Nana’s Shed Books, Natures Play, Noonys, Sense And Grow, Storytime Buddies, The Curious Kiwi, The Getting Lost Game, The Natural Patch Co, The Purple Cow, Tikitibu, Tinka, Tractor Dave, Upstart Press, Veritas Aotearoa Publishing, Viga, Wildling Books, The O’brien Collective, Hey Doodle, 4M Craft, Squoodles Teacher Talk</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
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