Children’s Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Broad, evergreen appeal for buyers seeking gifts and engaging play, with frequent purchases driven by birthdays and small occasions. The $14–$29 price band supports impulse conversion and add-on sales, and a wide assortment enables bundling and upsells across themes and interests.
Demand is year-round with a notable annual high in March; plan to have assortment and inventory ready by January–February to capture the spike. Given it’s August, this is a good window to source, test listings, and build reviews ahead of March while maintaining steady stock for ongoing gifting demand.
Seasonal
Peak month: March
Product details
About the product
Children’s toys encompass a wide variety of products designed to entertain, educate, and support the developmental needs of children across various age groups, typically ranging from infants to pre-teens. This product class includes categories such as action figures, dolls, building sets, and educational games, appealing to a diverse audience of buyers looking for quality and engaging playtime options for their children.
Key details
-
$21
-
$14 - $29
-
High Month March
Low Month July
About the product
Children’s toys encompass a wide variety of products designed to entertain, educate, and support the developmental needs of children across various age groups, typically ranging from infants to pre-teens. This product class includes categories such as action figures, dolls, building sets, and educational games, appealing to a diverse audience of buyers looking for quality and engaging playtime options for their children.
Key details
-
$21
-
$14 - $29
-
High Month March
Low Month July
Dropship products for Children’s Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Wooden Chicken Toys for Kids 2025
USD $335.7
Plush Cotton Rope Interactive Dog Toys
USD $17.47
Cute Squeaky Plush Dog Chew Toys
USD $12.69
Interactive Soft Crocodile Plush Dog Toys
USD $13.45
Twisty Rings Small Pet Enrichment Toys
USD $0
Voice Recorder Module for Plush Toys
USD $0.98
Ultra Soft Bean Bag Chair Cover for Plush Toys
USD $56.69
Durable Plush Dog Toys Brunch Breakfast Squeakers
USD $35.66
Runway Pup Collection Squeaky Plush Dog Toys
USD $23.03
Durable Plush Animal Dog Toys with Squeaker
USD $11.81
Interactive Feather Cat Toys Set for Kittens
USD $12.52
Runway Pup Collection Unique Squeaky Dog Toys
USD $18.29
Top suppliers for “Children’s Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Engaged in the wholesale sector, this supplier specializes in a broad array of products that cater to both individual and business customers. Their extensive inventory includes clothing for men, women, and children, as well as a variety of accessories, footwear, and home goods.
With a focus on quality and value, the supplier offers unique job lots, ensuring that retailers and marketplace sellers have access to competitively priced merchandise. Their selection includes branded and unbranded items, allowing for flexible purchasing options that meet diverse consumer demands. Additionally, the supplier takes pride in providing mixed lots, making it easier for businesses to stock a variety of items without having to source each one individually.
In addition to apparel, the inventory includes various categories such as jewelry, beauty products, toys, and household goods, making them a one-stop-shop for wholesale needs. Their commitment to customer satisfaction is highlighted by a responsive service team and a straightforward ordering process.
Encouraging potential buyers and partners to explore their offerings, the supplier invites those interested to visit their website for a comprehensive look at available products. For further inquiries, direct contact is welcomed, providing an avenue for personalized assistance and information on bulk purchasing options.
Yankee Candles, Designb, Madame Posh, Disneyl
Supplier name
Wholesalers
The company specializes in the ethical retail sector, emphasizing sustainability and fair trade practices. By offering a diverse selection of products, including homeware, fashion items, and gifts, they cater to environmentally conscious consumers. Their portfolio features a variety of items crafted from recycled materials and ethically sourced ingredients, demonstrating a commitment to reducing environmental impact while supporting local artisans worldwide.
With a strong focus on community empowerment, many of the products are developed in collaboration with non-profit organizations and cooperatives, providing fair wages and safe working conditions for producers. The business is dedicated to promoting a sustainable lifestyle, encouraging customers to make responsible purchasing decisions that benefit both the planet and its inhabitants.
The company continues to expand its offerings, introducing new arrivals and bestsellers that align with eco-friendly values. The mission extends beyond retail to inspire individuals to embrace fair trade practices and engage with sustainable living initiatives.
For those seeking ethically made products that prioritize quality and responsibility, this retailer stands out as a trusted source. To learn more about their product range and initiatives, interested parties are invited to visit their website or contact the company directly for further information.
Eco, Fair Trade, Ethical
Supplier name
Wholesalers
Operating within the vibrant home decor and giftware industry, this supplier focuses on providing an eclectic assortment of high-quality products designed to enhance living spaces and bring joy to everyday life. Their offerings include everything from decorative glassware and vases to playful and charming soft toys, appealing to both adults and children alike.
The supplier features a diverse selection of decorative items such as quirky planters and ornamental decorations, catering to various tastes and preferences. Additionally, their range includes kitchenware essentials like mugs, teapots, and servingware, ensuring that customers can find delightful items for their homes and gifts for special occasions.
A strong emphasis is placed on creativity and uniqueness, with products that reflect a playful spirit and a keen eye for design. The supplier frequently offers seasonal collections that highlight themes associated with nature, celebration, and whimsy, making it easy for customers to find perfect items for gifting or personal use.
With a commitment to quality and customer satisfaction, the supplier invites you to explore their extensive catalog. For more information or to view their full product range, please visit their website or reach out to them directly.
Not available
Supplier name
Manufacturers
This company is a key player in the children's toy industry, particularly renowned for its innovative ride-on vehicles designed for young children. Located in Hebei Province, China, it integrates both industry and trade, boasting extensive production and procurement resources that cater specifically to children's automotive toys.
Their product offerings encompass various types of kids' electric cars, motorcycles, tricycles, baby strollers, baby walkers, and toy cars. Each product is crafted with emphasis on safety, quality, and enjoyment, making them a favorite among parents and children alike. The company's commitment to excellence is underscored by their compliance with international safety certifications, including CE, GCC, and ASTM, ensuring that every item meets robust safety standards.
With a modern factory equipped with advanced production equipment and a dedicated research and development team, the company is poised to push the boundaries of creativity in the children’s toy market. They are actively exploring new markets beyond their established sales regions in South America, the Middle East, South Asia, and Europe, reflecting their ambitions for growth and innovation in the global marketplace.
Interested parties are encouraged to explore the product range online and reach out directly for further inquiries. More information can be found on their website or by contacting their customer service team.
Not available
Supplier name
Dropshippers
In the wholesale distribution industry, this supplier stands out by offering a comprehensive solution tailored for exclusive markets. With an extensive selection of over 3,400 brands and more than 3.5 million product references, they empower retailers with the tools needed to enhance their sales and customer experience.
Their catalog features real-time updates, allowing for live inventory management and immediate access to the latest market products. Utilizing an efficient EAN/barcode system, they seamlessly manage product integration and deactivation, ensuring optimal stock levels across all sales channels.
Additionally, they excel in providing logistics services, including drop shipping, tailored to meet evolving market requirements. Their facilities, spread across 5000 square meters, equipped with bespoke ERP systems, enable effective stock management and logistics.
Specializing in various sectors, they offer an array of products such as men's and women's fashion, beachwear, children's clothing and toys, as well as an assortment of accessories including bags, sunglasses, and watches.
The firm also manages a B2C online business segment, focusing on catalog creation, product launches, global sales strategies, and promoting products across the leading online marketplaces. By integrating their catalog with client offerings and aligning operational processes with organizational strategies, they significantly boost client sales and enhance brand visibility.
For more information about their services and product offerings, please visit their website or reach out directly via contact methods available on the site.
Not available
Supplier name
Manufacturers
The handicraft industry excels in the production of wooden educational toys, puzzles, children's furniture, games, and other general handicrafts. With a strong commitment to quality, this supplier ensures that all products are crafted under fair trade conditions and meet stringent International standards, complying with both European and U.S. regulations. Membership in the World Fair Trade Organization (WFTO) further underscores their dedication to ethical manufacturing practices.
Each product is designed to foster learning and development in children while providing durable and aesthetically pleasing options for parents and educators. The use of high-quality wood and non-toxic finishes underscores a commitment to safety and sustainability, ensuring that every item is not only educational but also environmentally responsible.
For a closer look at their product range and to learn more about their commitment to fair trade and quality, interested parties are encouraged to visit the website or get in touch directly.
Gospel House Handicrafts, Woodbrix, Wiscom Solutions
Supplier name
Manufacturers
Operating within the toy manufacturing sector, this supplier is dedicated to creating high-quality, safe, and engaging children's toys. Recognized for their commitment to craftsmanship, they utilize sustainable materials to ensure that every product is not only enjoyable but also environmentally responsible. Each toy is thoughtfully designed to promote learning and imaginative play, catering specifically to young children from infancy through early childhood.
Their product range features a variety of items including wooden toys, rattles, educational blocks, and innovative teething solutions. The focus is on the development of sensory and cognitive skills through interactive play. Every item is carefully crafted to pass rigorous safety standards, providing peace of mind for parents and caregivers.
What sets this supplier apart is their philosophy that playtime should not only be fun but also foster developmental growth. They believe in creating toys that can last for generations, making them ideal for both personal use and thoughtful gifting. Feedback from customers highlights the exceptional quality and design of the toys, showcasing their popularity and reliability in the marketplace.
With a variety of purchasing options available, including unique gift sets and customizable items, this supplier invites curious buyers to explore their offerings. For further details or inquiries, interested parties are encouraged to visit their website or contact them directly for personalized assistance and additional information.
Not available
Supplier name
Wholesalers, Manufacturers
Operating within the children's toys and educational products industry, this supplier is dedicated to nurturing creativity and learning through high-quality, engaging toys. Their diverse portfolio includes items designed to enhance imaginative play, creativity, and essential skills for children from infancy through school age.
The supplier specializes in an impressive array of products to cater to different developmental stages, from sensory toys for infants to educational games and role-play sets for older kids. Emphasizing both safety and quality, they ensure that all products are crafted to stimulate children's interests and support their growth in a playful, fun manner.
With a core mission to inspire young minds and facilitate learning through playful exploration, their offerings have become favored among parents and educators alike. Each product reflects a commitment to enriching childhood experiences, making learning enjoyable and accessible.
For those interested in overseeing a burgeoning selection of toys and learning materials, this supplier stands ready to provide further details about their products and services. To learn more about their offerings, please visit the website or contact them directly.
Leapfrog, Fisher-Price, Vtech, Lego Duplo, Thomas And Friends, Early Learning Centre, Happyland, Whizz World, Blossom Farm
Supplier name
Wholesalers
This supplier operates within the vibrant toy, novelty, and gift industry, positioned as a significant player in the Australian marketplace. With a wide array of unique products, they cater to various retail sectors including toy shops, pharmacies, variety stores, and event supply businesses. Their extensive product range encompasses fashion accessories, sensory toys, novelty gifts, educational games, and seasonal items, ensuring a comprehensive offering for customers seeking novelty and fun.
Additionally, they pride themselves on staying ahead of the curve by featuring the latest trends in children's toys and novelties. Recognized items such as Push Pop It Games, Diamond Art, and Bouncing Putty illustrate their commitment to innovation and customer satisfaction. National distribution allows them to serve a vast network of retailers, making their products accessible throughout Australia.
Dedicated to providing excellent value for money, they support retailers with a diverse selection that includes both staple favorites and trending items. Their reliable service, along with a robust online ordering platform, simplifies the purchasing process for clients.
For those interested in exploring their extensive offerings, detailed product catalogues are available online. Customers are encouraged to reach out for personalized assistance or further inquiries regarding their exciting product selections.
Not available
Supplier name
Manufacturers
This innovative company is a leader in the children's toys and furniture industry, known for its commitment to quality and creativity. Specializing in personalized wooden toys, the business offers an extensive range of products designed to enhance childhood development through play. From beautifully crafted toy boxes to traditional rocking toys, every item is thoughtfully designed to spark imagination and learning.
Their product lineup includes a variety of unique items, such as dolls houses, ride-on toys, and educational toys, all made from high-quality materials. With a focus on personalization, the company provides custom options that make their products ideal as gifts for newborns and children of all ages. Notably, their wooden toy box has been recognized as a perfect Christening gift, elevating its reputation in the marketplace.
In addition to their extensive range of toys, they also supply children's furniture, ensuring that every piece complements the playful spirit found in their toys. The business prides itself on manufacturing in the UK, ensuring high standards of craftsmanship and sustainability. Customers appreciate the educational value of their toys, particularly those that encourage learning and skill-building.
For those looking for exceptional quality and unique designs, this company remains a top choice in the realm of children's toys and furniture. Visitors are invited to explore the extensive collection online or get in touch for more personalized information.
Kidkraft, Le Toy Van, Hibba
Related products
Games
Increasing
27%
Growth
Strong giftability and entertainment value make this a reliable Q4 sales driver, with a pronounced December spike tied to holiday gifting and gatherings. The $10–$20 price point suits impulse buys, add-ons, and stocking stuffers, widening the buyer base and enabling promotions without heavy margin pressure
Teddy Bears
Decreasing
-23.8%
Growth
A high-appeal, emotional gift item bought for romantic occasions, kids, birthdays, apologies, and “just because” comfort, making it a dependable traffic and conversion driver. The $17–$34 price band fits gifting and add-on budgets, enabling impulse buys and bundles, with broad buyer demographics and steady baseline demand
Funko Toys
Decreasing
-11.9%
Growth
Licensed pop-culture collectibles with broad fandom appeal, strong giftability, and a low price point ($13–$15) that drives impulse buys and multi-item carts. Buyers are drawn to recognizable characters and completing sets, which supports repeat purchase behavior and frequent cross-sell opportunities across franchises and themes
Laser Tag
Decreasing
-32.1%
Growth
Interactive, group-play appeal drives purchases for at-home entertainment, parties, and gifting. Buyers value easy, screen-free fun that works for kids, teens, and families; sets often sell in multiples for team play, helping lift cart size
Baby Toy
Increasing
6.1%
Growth
High gift-driven demand from parents and relatives for baby showers, first birthdays, and holiday gifting. The $9–$23 price point fits impulse buys and stocking stuffers, enabling multi-unit orders and bundling; buyers prioritize age-appropriate, safe, and engaging options that support early development
Dolls
Increasing
60.8%
Growth
High gift appeal and broad age relevance make these items reliable basket builders. The $11–$25 price range hits an accessible gifting sweet spot and supports multi-unit orders, bundles, and add-ons, which can lift AOV
Childrens Toys
Increasing
48.6%
Growth
Buyer interest is driven by gifting (birthdays and holidays) and perceived developmental/educational value, plus trend-led characters and collectibles. The $13–$29 price band converts well for impulse and add‑on purchases, supports bundles, and fits “stocking stuffer” positioning while remaining accessible
Licensed Toys
Decreasing
-15.1%
Growth
Strong brand recognition and character tie-ins drive impulse buys, gifting, and collectibility, making this a reliable traffic and conversion driver. The $27–$130 price band supports both entry-level purchases and premium sets, enabling bundling and upsell strategies that lift AOV
Yu-gi-oh
Increasing
38.4%
Growth
Strong collector and competitive communities drive steady demand and repeat purchases, with buyers motivated by playability, rarity, and nostalgia. The $13–$44 price range is accessible and giftable, encouraging add-on purchases and helping lift basket size without heavy discounting
Sensory Toy
Decreasing
-2.6%
Growth
Broad appeal as a calming, focus-aid and fidget item for kids, teens, and adults drives steady demand. Small, portable, and highly giftable at a $9–$17 price point encourages impulse buys, add-ons, and bundling; variety in colors/textures/themes helps capture repeat purchases and upsells
Toy Soldiers
Increasing
0.3%
Growth
Affordable, nostalgic miniature figures with broad appeal to kids, gift‑givers, and collectors. Commonly bought for imaginative play, collections, dioramas, party favors, and stocking stuffers
Fidget Spinner
Increasing
95.3%
Growth
High impulse and gift appeal: buyers seek a simple stress-relief and focus aid for work, class, and travel. Pocketable and tactile, with collectible appeal across colors and finishes that can drive repeat and multi-unit purchases
Inflatable Toys
Increasing
87.1%
Growth
Broad, low-risk appeal for summer leisure and travel: buyers want affordable, lightweight fun for pools, beaches, backyard parties, and vacations. The $12–$27 price point supports impulse buys, gifting, and add‑on purchases; bright/novel shapes help drive social shareability and repeat buys for events
Action Figure
Decreasing
-82.1%
Growth
Strong collectible and gift appeal drives consistent interest from both kids and adult fans. The $16–$32 price band supports impulse buys and multi-unit orders, while compact size keeps shipping costs predictable and returns manageable
Toy Model
Decreasing
-5.3%
Growth
Strong buyer appeal as a giftable, collectible hobby item at an accessible $15–$25 price point. The low price encourages impulse and add‑on purchases, and the category benefits from repeat buying for gifts across age groups
Teddy Bear
Decreasing
-23.4%
Growth
Classic, sentimental gift with broad age and occasion appeal (romance, birthdays, get-well, congratulations). Priced at $16–$32, it sits in an easy-to-gift range that converts well and supports bundling with flowers, chocolates, or cards to lift AOV
Sex Dolls
Decreasing
-9.9%
Growth
Buyers are drawn to this adult novelty category for private, at‑home intimacy and collectible appeal, prioritizing realism, build quality, and discretion. The $52–$247 price range enables accessible purchases and easy cross‑sells (e
Fidget Spinners
Increasing
39.2%
Growth
Impulse-friendly, low-ticket item that buyers pick up for stress relief, focus, and idle play; appeals across ages and works as a collectible with color/material variants. Lightweight and durable with low shipping costs, simple fulfillment, and minimal post-sale support; effective as an add-on to lift AOV
Ball Pit
Decreasing
-26%
Growth
Strong gift appeal for toddlers and preschoolers, delivering indoor active play and sensory engagement that keeps kids entertained at home—especially in colder months. Buyers are drawn to its fun, photo-friendly setup for playrooms and parties, and it fits well as a holiday or birthday present
Water Gun
Increasing
68.5%
Growth
Appeals to buyers seeking affordable, outdoor summer fun; the $13–$24 price point supports impulse buys and multi-unit orders for group play, lifting average order value. Strong fit for summer assortments and cross-sells with other warm-weather items, with clear, simple positioning that resonates quickly
