Children’s Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Broad, evergreen appeal for buyers seeking gifts and engaging play, with frequent purchases driven by birthdays and small occasions. The $14–$29 price band supports impulse conversion and add-on sales, and a wide assortment enables bundling and upsells across themes and interests.
Demand is year-round with a notable annual high in March; plan to have assortment and inventory ready by January–February to capture the spike. Given it’s August, this is a good window to source, test listings, and build reviews ahead of March while maintaining steady stock for ongoing gifting demand.
Seasonal
Peak month: March
Product details
About the product
Children’s toys encompass a wide variety of products designed to entertain, educate, and support the developmental needs of children across various age groups, typically ranging from infants to pre-teens. This product class includes categories such as action figures, dolls, building sets, and educational games, appealing to a diverse audience of buyers looking for quality and engaging playtime options for their children.
Key details
-
$21
-
$14 - $29
-
High Month March
Low Month July
About the product
Children’s toys encompass a wide variety of products designed to entertain, educate, and support the developmental needs of children across various age groups, typically ranging from infants to pre-teens. This product class includes categories such as action figures, dolls, building sets, and educational games, appealing to a diverse audience of buyers looking for quality and engaging playtime options for their children.
Key details
-
$21
-
$14 - $29
-
High Month March
Low Month July
Dropship products for Children’s Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
50PCS TBH Creature Stickers DIY Diary Laptop Luggage Skateboard Graffiti Decal Fun Children’s Classic Toy
USD $1.62
100 260Q Transparent Long Latex Balloons, Suitable for Beginners’ Balloon Shapes, Birthday, Children’S Day Party Decorations
USD $5.92
Children’s Thickened Portable PVC Baby Aid Toilet Potty and Seat Training Handheld Thickened Comfortable Baby Toilet
USD $0
Galaxy Starry Sky LED Projector USB Powered Remote Control Night Light for Children’s Bedroom Christmas/Wedding Ambient Decor
USD $2.74
2025 Australian Rugby Jersey 3d Printing Fashion Sport T-shirt Training Wear Children’s Tee Clothing Men Women Clothes Kids Tops
USD $5.55
Bamboo Toilet Stool Bathroom Waterproof Non Slide Seat Adult Washroom Stand Old People Squat Bench Children’s Toilet Foot Pedal
USD $37.25
Travel Case Compatible with Yoto Mini- Kids Audio & Music Player, Holder Bag for Children’s Speaker Plays Audiobook Cards -Green
USD $0
12/18/24/36 Colors Non-dirty Hand Plastic Crayons Washable and Erasable Color Crayons Children’s Painting School Office Supplies
USD $2.56
Children's toys, playing house, kitchen toys, boys' and girls' shopping toys, baby and toddler shopping toy sets
USD $7.15
Mini Basketball Hoop Indoor Garden Toys MontessoriBoy Basketball Outdoor Sport Games Toys for Kids Baby Toys Children Toys
USD $4.47
Montessori Mini Basketball Hoop Indoor Garden Toys Boy Basketball Outdoor Sport Games Toys for Kids Baby Toys Children Toys
USD $3.48
10/20/30/40/50PCS Cartoon Gabby Dollhouse Birthday Party Gift Bag Children’s Return Gift Bag Candy Bag for Baby Shower Supplies
USD $2.42
Top suppliers for “Children’s Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
The company specializes in the ethical retail sector, emphasizing sustainability and fair trade practices. By offering a diverse selection of products, including homeware, fashion items, and gifts, they cater to environmentally conscious consumers. Their portfolio features a variety of items crafted from recycled materials and ethically sourced ingredients, demonstrating a commitment to reducing environmental impact while supporting local artisans worldwide.
With a strong focus on community empowerment, many of the products are developed in collaboration with non-profit organizations and cooperatives, providing fair wages and safe working conditions for producers. The business is dedicated to promoting a sustainable lifestyle, encouraging customers to make responsible purchasing decisions that benefit both the planet and its inhabitants.
The company continues to expand its offerings, introducing new arrivals and bestsellers that align with eco-friendly values. The mission extends beyond retail to inspire individuals to embrace fair trade practices and engage with sustainable living initiatives.
For those seeking ethically made products that prioritize quality and responsibility, this retailer stands out as a trusted source. To learn more about their product range and initiatives, interested parties are invited to visit their website or contact the company directly for further information.
Eco, Fair Trade, Ethical
Supplier name
Wholesalers
In the competitive wholesale industry, this supplier stands out by providing a comprehensive assortment of quality products at affordable prices. They cater to a broad spectrum of businesses, including e-commerce marketplaces and retail outlets, ensuring seamless access to trending items across diverse categories.
With a commitment to excellence, this supplier maintains an extensive inventory, featuring over 7,000 distinct lines within their nearly 30,000 square feet warehouse. Their focus is on ensuring customers can find the latest and most sought-after products, thereby fostering lucrative business opportunities for their partners.
Understanding the dynamics of the marketplace, they specialize in budget lines that are well-suited for Pound and Pet Shops nationwide, as well as online platforms such as eBay, Amazon, and OnBuy. They pride themselves on quick shipping and reliable service, making it easy for their customers to thrive in a fast-paced market.
Whether you're a small business looking to stock up or a larger retailer needing consistent supply, this supplier is dedicated to supporting your needs. With a robust selection and efficient order fulfillment processes, their mission is to help clients maximize their profitability.
For further details about their offerings and to explore partnership opportunities, please visit their website or reach out directly.
Duracell, Daewoo, Baolishi, Turbo Shine
Supplier name
Wholesalers, Manufacturers
Operating within the children's toys and educational products industry, this supplier is dedicated to nurturing creativity and learning through high-quality, engaging toys. Their diverse portfolio includes items designed to enhance imaginative play, creativity, and essential skills for children from infancy through school age.
The supplier specializes in an impressive array of products to cater to different developmental stages, from sensory toys for infants to educational games and role-play sets for older kids. Emphasizing both safety and quality, they ensure that all products are crafted to stimulate children's interests and support their growth in a playful, fun manner.
With a core mission to inspire young minds and facilitate learning through playful exploration, their offerings have become favored among parents and educators alike. Each product reflects a commitment to enriching childhood experiences, making learning enjoyable and accessible.
For those interested in overseeing a burgeoning selection of toys and learning materials, this supplier stands ready to provide further details about their products and services. To learn more about their offerings, please visit the website or contact them directly.
Leapfrog, Fisher-Price, Vtech, Lego Duplo, Thomas And Friends, Early Learning Centre, Happyland, Whizz World, Blossom Farm
Supplier name
Dropshippers, Wholesalers, Manufacturers
Skillmatics develop innovative educational products for children, which build core skills and reinforce key learning concepts – all through the joy of play!
Our team of educationalists has developed a range of products that engage young learners as they experience the enduring joy of discovery and self-learning.
Skillmatics
Supplier name
Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods.
Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via
PDF:
https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf
Excel:
https://www.snazal.com/tradecat/Catalogue.xlsx
Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
All Major Publications
Supplier name
Manufacturers
This innovative company is a leader in the children's toys and furniture industry, known for its commitment to quality and creativity. Specializing in personalized wooden toys, the business offers an extensive range of products designed to enhance childhood development through play. From beautifully crafted toy boxes to traditional rocking toys, every item is thoughtfully designed to spark imagination and learning.
Their product lineup includes a variety of unique items, such as dolls houses, ride-on toys, and educational toys, all made from high-quality materials. With a focus on personalization, the company provides custom options that make their products ideal as gifts for newborns and children of all ages. Notably, their wooden toy box has been recognized as a perfect Christening gift, elevating its reputation in the marketplace.
In addition to their extensive range of toys, they also supply children's furniture, ensuring that every piece complements the playful spirit found in their toys. The business prides itself on manufacturing in the UK, ensuring high standards of craftsmanship and sustainability. Customers appreciate the educational value of their toys, particularly those that encourage learning and skill-building.
For those looking for exceptional quality and unique designs, this company remains a top choice in the realm of children's toys and furniture. Visitors are invited to explore the extensive collection online or get in touch for more personalized information.
Kidkraft, Le Toy Van, Hibba
Supplier name
Wholesalers, Manufacturers
A promotional products supplier offers a wide range of customizable items across various categories. With a vast array of products, they cater to different needs and events. Providing quality, quick turnaround, and affordable options, they strive to leave a lasting impression. For more information, visit their website or contact them directly.
Ferris, Fruit Of The Loom, Geneva, Kimber, Russell Athletic, Phillips, Cricket, Alpine, Dupont, Blackberry, Carhartt, Marmot, Adidas, Apex, Aurora, Bella, Blade, Blazer, Boston, Buck, Canyon, Cardinal<span class="list-helper-toggle-more-text"> and <a href="#">64 more</a></span><span class="list-helper-more-text d-none">, Challenger, Clover, Coach, Columbia, Dickies, Dune, Fossil, Gildan, Graham, Hanes, Iris, Jones, Lotus, Mango, Mason, Mulberry, Nautica, Nike, Parker, Pearl, Pebble, Puma, Springs, Spyder, Totes, Under Armour, Venom, Blossom, Libbey, Mondo, Plum, Sonic, Starlight, Zest, Honeycomb, Realtree, Iceberg, Off White, Huskies, Essex, American Apparel, Anvil, Augusta Sportswear, Bayside, Comfort Colors, Comfortwash, Dri Duck, Jerzees, Lat, Legacy, Next Level, Paragon, Rabbit Skins, Champions, Retro, Blu, Armour, Heat, Vintage, Outdoor, Hidden, Anchor, Ecosmart, Monument</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
Operating within the wholesale industry, this supplier offers an extensive selection of products designed to meet various market needs. The business is dedicated to providing quality wholesale clothing, footwear, accessories, and a plethora of other items to retailers and traders.
Specializing in both branded and designer clothing, this supplier caters to a wide array of demographics, including women, men, and children. The vast assortment includes everything from casual wear to formal attire, as well as accessories like bags, belts, and headwear.
In addition to clothing, the supplier boasts a remarkable inventory of jewellery, featuring fashion jewellery and fine pieces, catering to individual preferences and occasions. The selection does not stop there; it extends to beauty products, toys, seasonal items, and more, ensuring a comprehensive shopping experience for customers.
Flexibility is a key characteristic of this supplier, as they provide various purchasing options, including job lots and mixed assortments. This enables retailers to stock a diverse range of products efficiently.
For those interested in exploring their offerings, the supplier encourages visiting the website or making direct contact to gain a deeper understanding of their product categories and to discuss tailored solutions. The commitment to quality and customer satisfaction makes this wholesale supplier a notable partner in the marketplace.
Disney, Designb
Supplier name
Manufacturers
Specializing in the toy manufacturing industry, this company has been a trusted name since 1947, dedicated to creating high-quality outdoor play equipment for children. Their wide range of products includes pedal tractors, construction vehicles, and outdoor toys designed to stimulate children's imagination and promote physical activity.
By focusing on robust, weather-resistant toys, they ensure that children can enjoy active play regardless of the season, promoting valuable outdoor experiences free from screens. Each product is carefully crafted to support the development of motor skills and provide hours of fun, allowing children to step into various roles such as gardener, builder, or adventurer.
The company takes pride in its commitment to quality and safety, providing peace of mind for parents while encouraging kids to explore and play. With over 70 years in the industry, this brand has influenced the playtime of millions, ensuring that outdoor activities remain a cherished part of childhood.
For those interested in learning more about the diverse range of toys available, or to engage with the brand, the website is available for detailed insights and direct inquiries about their product offerings.
Engaging with this essential part of childhood play, families can discover numerous options tailored for different age groups, enhancing learning and development through hands-on experiences.
Komatsu, Kubota, Massey Ferguson, New Holland, Jcb, Case, Landini, Claass, Valtra, Mc Cormick, Dakar
Supplier name
Manufacturers
The supplier is a prominent player in the toy industry, specifically focusing on the design and distribution of plush toys that capture the essence of beloved video game franchises and animated series. Based in Tucson, Arizona, this company has made a name for itself by creating high-quality, collectible plush items that resonate with fans of all ages.
Their product offerings include a variety of characters from well-known franchises such as My Little Pony and Transformers, alongside original creations that encourage imaginative play. Emphasizing craftsmanship and attention to detail, these plush toys not only serve as toys but also as cherished collectibles for avid fans and gamers.
The supplier is committed to ensuring customer satisfaction through quality products that enhance the play experience. Their dedication to innovation and trend awareness keeps their offerings fresh and engaging. The toys are designed with the intent to spark joy and nostalgia, making them ideal for both young audiences and collectors.
Potential customers are encouraged to explore the full range of available products by visiting the supplier's website or by reaching out directly for any inquiries. The supplier's combination of creativity, quality, and passion for the toy industry sets them apart, establishing a strong connection with their customer base while continuously expanding their offerings.
My Little Pony
Related products
Lego
Decreasing
-9%
Growth
Iconic brick‑building sets with strong brand recognition drive steady demand, appealing to both kids and adult hobbyists. Buyers are drawn by creative play value, collectability, and giftability, supporting repeat purchases
Toy Guns
Increasing
7.7%
Growth
Buyers choose these for imaginative play, costume add-ons, and gifting; the $16–$29 price point is accessible for parents and gift-givers and supports multi-unit or add-on purchases in an eCommerce store. Conversion tends to improve with clear age guidance, safety notes, and straightforward feature summaries in listings, plus strong imagery and fast shipping options
Rocking Horse
Increasing
25.2%
Growth
Timeless, giftable nursery toy with strong nostalgia appeal and perceived durability; buyers value it as a keepsake that supports imaginative play, making it a frequent choice for parents and grandparents. Typical pricing of $53–$100 positions it as a mid-range gift that can lift AOV; clear photos and an option for personalization can further improve conversion
Toy Cars
Increasing
0.4%
Growth
Affordable, giftable items that attract repeat purchases and impulse adds, with broad appeal to kids and collectors. Typical prices of $10–$24 support multipacks and bundle strategies while remaining low-risk for buyers, making them strong basket builders and stocking stuffers
Hello Kitty
Decreasing
-33.7%
Growth
Highly recognizable character brand with cute/nostalgic appeal that attracts a broad age range; buyers seek it for gifts, collectibles, and everyday accessories. The $10–$20 price sits in an impulse-friendly, stocking‑stuffer band, enabling add‑on sales and bundles
Teepee
Increasing
127%
Growth
Strong appeal as a children’s play tent and decor piece for playrooms and bedrooms; buyers value a cozy, photo-friendly space for imaginative play and gifting. Emphasize sturdy poles, breathable fabric, easy assembly, and collapsible storage; offer neutral colors and themed prints to fit home aesthetics
Kids Snowball
Decreasing
-68.4%
Growth
Demand is driven by holiday gifting and winter play; buyers look for kid-focused, seasonal novelties in December. The $10–$22 price point fits stocking-stuffer and impulse-add-on thresholds, making it easy to bundle and to lift cart value with low friction
Building Toys
Increasing
1.9%
Growth
Buyer interest is driven by giftability, educational value (creativity/STEM), and screen‑free play, with broad age appeal and strong parent approval. The $17–$35 price band sits at common gifting and add‑to‑cart thresholds, supporting multi‑unit and upsell opportunities; sets naturally encourage repeat purchases to expand collections
Plastic Blocks
Increasing
29.7%
Growth
Broad appeal, open-ended play, and perceived educational value make these blocks attractive to buyers, with the $15–$26 price point fitting gifts and impulse purchases. They lend themselves to repeat buys via add-on sets and bundling with other kids’ activities, supporting basket size and cross-sell strategies
Fidget Spinners
Increasing
39.2%
Growth
Impulse-friendly, low-ticket item that buyers pick up for stress relief, focus, and idle play; appeals across ages and works as a collectible with color/material variants. Lightweight and durable with low shipping costs, simple fulfillment, and minimal post-sale support; effective as an add-on to lift AOV
Sex Dolls
Decreasing
-9.9%
Growth
Buyers are drawn to this adult novelty category for private, at‑home intimacy and collectible appeal, prioritizing realism, build quality, and discretion. The $52–$247 price range enables accessible purchases and easy cross‑sells (e
Poker Cards
Decreasing
-13.2%
Growth
Broad, evergreen appeal driven by casual game nights, travel, parties, and gifting; buyers often repurchase due to wear or loss. Compact, easy-to-ship item that fits impulse and add-on behavior at the $8–$20 price point, with potential for multipacks or bundle attachments to raise order value
Toys
Decreasing
-9.1%
Growth
Strong buyer appeal is driven by gift-giving, entertainment, and educational value, with many purchases made for children and as stocking stuffers. The $10–$25 price band supports impulse buys, easy gifting, and bundle opportunities to lift order value, especially with age-appropriate, trendy, or licensed items that feel “giftable
Laser Tag
Decreasing
-32.1%
Growth
Interactive, group-play appeal drives purchases for at-home entertainment, parties, and gifting. Buyers value easy, screen-free fun that works for kids, teens, and families; sets often sell in multiples for team play, helping lift cart size
Avengers
Increasing
103.6%
Growth
Well-known superhero franchise with broad recognition and an active fanbase; buyers are driven by character affinity, gifting, and collectability. The $10–$30 price band suits impulse buys and add-ons, enabling bundles and low-friction upsells that can lift AOV and repeat purchases
Lego Blocks
Decreasing
-12.5%
Growth
Interlocking building block sets offer durable, creative play with broad age appeal, making them reliable gift purchases and repeat buys. Buyers seek them for open-ended, skill-building play, and the $17–$36 price band fits common gifting and add-to-cart thresholds, enabling bundles or multi-unit orders
Kids Plush Cute
Decreasing
-36.2%
Growth
Appeals to buyers as an affordable, giftable, and comforting plush for kids; the “cute” factor drives impulse purchases and collectability. At a $12–$22 price point, it fits as an easy add-on to carts and bundles, helps increase AOV, and works for birthday presents, party favors, and holiday gifts
Toys And Games
Decreasing
-9.2%
Growth
High-interest gift purchases drive demand, especially for kids and family entertainment during the holidays. The $10–$22 price band fits stocking stuffers, Secret Santa, and impulse add‑ons, supporting higher basket sizes and easy cross-sells
Kids Ball Pit
Decreasing
-17.3%
Growth
Appeals to buyers as an affordable, high-impact indoor play item for toddlers and young kids—fun, safe, and engaging for sensory and gross-motor play, and a highly giftable purchase. Strong fit for colder months and indoor entertainment needs, with broad appeal to parents and gift-givers looking for a standout present under $50
Children's Toys
Increasing
77.7%
Growth
Broad, recurring demand from parents and gift‑givers drives strong conversion near gifting occasions, with steady birthday purchases year‑round. The $12–$27 price band is impulse‑friendly, supports multi‑unit baskets, and works well as add‑ons or bundles in an eCommerce store
