Children’s Toys Market Trends, Forecast & Insights [2025]

Last updated Mar 6, 2025

Children’s Toys offer a diverse range of products that appeal to a wide demographic of buyers, making them a lucrative option for sellers looking to enhance their eCommerce store. With a typical selling price range of $16 - $30, sellers can cater to various budgets while promoting quality and engaging play experiences. As the peak selling season typically occurs in November, now is an excellent time for sellers to start preparing their inventory and marketing strategies to capitalize on holiday demand.

Seasonal Peak month: November

Product details

About the product

Children’s toys encompass a wide variety of products designed to entertain, educate, and support the developmental needs of children across various age groups, typically ranging from infants to pre-teens. This product class includes categories such as action figures, dolls, building sets, and educational games, appealing to a diverse audience of buyers looking for quality and engaging playtime options for their children.

Key details

Avg. Sell price
$21
Selling price range
$16 - $27
Seasonality

High Month November

Low Month July

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Nov

Low Month Jul

About the product

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$21
Selling price range
$16 - $27
Seasonality

High Month November

Low Month July

Dropship products for Children’s Toys

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Genuine Magic yoyo K1 D1 Boy Plastic Yo-Yo Children’s Classic Toys Entry-level Professional Game Yo-Yo

USD $6.77

AK47 Assault Rifle Model Building Blocks Military Army Weapon Shootable Imitation Gun Bricks Children’s Holiday Gifts DIY Toys

USD $45.38

New Summer Children’s Girls’ Ruffled Bow-Neck Short-Sleeved T-Shirt with Breathable Casual Style

USD $5.32

2024 Australian Rugby Jersey 3d Printing Fashion Sportswear Training Wear Children’s Clothing Family Set 2024 Kids Clothes Tops

USD $9.01

2025 Australian Rugby Jersey 3d Printing Fashion Sport T-shirt Training Wear Children’s Tee Clothing Men Women Clothes Kids Tops

USD $5.55

Pure Solid Wood Children’s Dining Chair Baby Foldable Dining Chair for Home Dining Table Simple Baby Chair for Eating Andgrowing

USD $115.29

The G18 Alloy Toy Fires Plastic Bullets with Great Power and A Long Range It Is The Best Toy Gun Gift for Children’s Birthdays

USD $3.74

The G18 Alloy Toy Fires Plastic Bullets with Great Power and A Long Range It Is The Best Toy Gun Gift for Children’s Birthdays

USD $3.76

Fidget Anti-stress Toys for Children Adult Offices Stress Relieving Toys Autism Sensory Toys Boys Girls Stress Relief Toys Gifts

USD $1.95

Fidget Anti-stress Toys for Children Adult Offices Stress Relieving Toys Autism Sensory Toys Boys Girls Stress Relief Toys Gifts

USD $2.17

Dancing Bee Toy Electric Toys Musical Toys Electronic Cartoon Bee Preschool Learning Toys Educational Toys Interactive Singing

USD $9.33

KIDNOAM Beach sand shovel toys snow toys set craftsman toys parent-child interactive toys beach toys Halloween Christmas gift

USD $3.53

Top suppliers for “Children’s Toys”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

The company specializes in the ethical retail sector, emphasizing sustainability and fair trade practices. By offering a diverse selection of products, including homeware, fashion items, and gifts, they cater to environmentally conscious consumers. Their portfolio features a variety of items crafted from recycled materials and ethically sourced ingredients, demonstrating a commitment to reducing environmental impact while supporting local artisans worldwide. With a strong focus on community empowerment, many of the products are developed in collaboration with non-profit organizations and cooperatives, providing fair wages and safe working conditions for producers. The business is dedicated to promoting a sustainable lifestyle, encouraging customers to make responsible purchasing decisions that benefit both the planet and its inhabitants. The company continues to expand its offerings, introducing new arrivals and bestsellers that align with eco-friendly values. The mission extends beyond retail to inspire individuals to embrace fair trade practices and engage with sustainable living initiatives. For those seeking ethically made products that prioritize quality and responsibility, this retailer stands out as a trusted source. To learn more about their product range and initiatives, interested parties are invited to visit their website or contact the company directly for further information.

Eco, Fair Trade, Ethical

Supplier name

Wholesalers

In the competitive wholesale industry, this supplier stands out by providing a comprehensive assortment of quality products at affordable prices. They cater to a broad spectrum of businesses, including e-commerce marketplaces and retail outlets, ensuring seamless access to trending items across diverse categories. With a commitment to excellence, this supplier maintains an extensive inventory, featuring over 7,000 distinct lines within their nearly 30,000 square feet warehouse. Their focus is on ensuring customers can find the latest and most sought-after products, thereby fostering lucrative business opportunities for their partners. Understanding the dynamics of the marketplace, they specialize in budget lines that are well-suited for Pound and Pet Shops nationwide, as well as online platforms such as eBay, Amazon, and OnBuy. They pride themselves on quick shipping and reliable service, making it easy for their customers to thrive in a fast-paced market. Whether you're a small business looking to stock up or a larger retailer needing consistent supply, this supplier is dedicated to supporting your needs. With a robust selection and efficient order fulfillment processes, their mission is to help clients maximize their profitability. For further details about their offerings and to explore partnership opportunities, please visit their website or reach out directly.

Duracell, Daewoo, Baolishi, Turbo Shine

Supplier name

Dropshippers, Wholesalers, Manufacturers

Skillmatics develop innovative educational products for children, which build core skills and reinforce key learning concepts – all through the joy of play! Our team of educationalists has developed a range of products that engage young learners as they experience the enduring joy of discovery and self-learning.

Skillmatics

Supplier name

Wholesalers

This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods. Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via PDF: https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf Excel: https://www.snazal.com/tradecat/Catalogue.xlsx Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.

All Major Publications

Supplier name

Manufacturers

This innovative company is a leader in the children's toys and furniture industry, known for its commitment to quality and creativity. Specializing in personalized wooden toys, the business offers an extensive range of products designed to enhance childhood development through play. From beautifully crafted toy boxes to traditional rocking toys, every item is thoughtfully designed to spark imagination and learning. Their product lineup includes a variety of unique items, such as dolls houses, ride-on toys, and educational toys, all made from high-quality materials. With a focus on personalization, the company provides custom options that make their products ideal as gifts for newborns and children of all ages. Notably, their wooden toy box has been recognized as a perfect Christening gift, elevating its reputation in the marketplace. In addition to their extensive range of toys, they also supply children's furniture, ensuring that every piece complements the playful spirit found in their toys. The business prides itself on manufacturing in the UK, ensuring high standards of craftsmanship and sustainability. Customers appreciate the educational value of their toys, particularly those that encourage learning and skill-building. For those looking for exceptional quality and unique designs, this company remains a top choice in the realm of children's toys and furniture. Visitors are invited to explore the extensive collection online or get in touch for more personalized information.

Kidkraft, Le Toy Van, Hibba

Supplier name

Wholesalers, Manufacturers

A promotional products supplier offers a wide range of customizable items across various categories. With a vast array of products, they cater to different needs and events. Providing quality, quick turnaround, and affordable options, they strive to leave a lasting impression. For more information, visit their website or contact them directly.

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Supplier name

Manufacturers

Specializing in the toy manufacturing industry, this company has been a trusted name since 1947, dedicated to creating high-quality outdoor play equipment for children. Their wide range of products includes pedal tractors, construction vehicles, and outdoor toys designed to stimulate children's imagination and promote physical activity. By focusing on robust, weather-resistant toys, they ensure that children can enjoy active play regardless of the season, promoting valuable outdoor experiences free from screens. Each product is carefully crafted to support the development of motor skills and provide hours of fun, allowing children to step into various roles such as gardener, builder, or adventurer. The company takes pride in its commitment to quality and safety, providing peace of mind for parents while encouraging kids to explore and play. With over 70 years in the industry, this brand has influenced the playtime of millions, ensuring that outdoor activities remain a cherished part of childhood. For those interested in learning more about the diverse range of toys available, or to engage with the brand, the website is available for detailed insights and direct inquiries about their product offerings. Engaging with this essential part of childhood play, families can discover numerous options tailored for different age groups, enhancing learning and development through hands-on experiences.

Komatsu, Kubota, Massey Ferguson, New Holland, Jcb, Case, Landini, Claass, Valtra, Mc Cormick, Dakar

Supplier name

Manufacturers

The supplier is a prominent player in the toy industry, specifically focusing on the design and distribution of plush toys that capture the essence of beloved video game franchises and animated series. Based in Tucson, Arizona, this company has made a name for itself by creating high-quality, collectible plush items that resonate with fans of all ages. Their product offerings include a variety of characters from well-known franchises such as My Little Pony and Transformers, alongside original creations that encourage imaginative play. Emphasizing craftsmanship and attention to detail, these plush toys not only serve as toys but also as cherished collectibles for avid fans and gamers. The supplier is committed to ensuring customer satisfaction through quality products that enhance the play experience. Their dedication to innovation and trend awareness keeps their offerings fresh and engaging. The toys are designed with the intent to spark joy and nostalgia, making them ideal for both young audiences and collectors. Potential customers are encouraged to explore the full range of available products by visiting the supplier's website or by reaching out directly for any inquiries. The supplier's combination of creativity, quality, and passion for the toy industry sets them apart, establishing a strong connection with their customer base while continuously expanding their offerings.

My Little Pony

Supplier name

Manufacturers

The business thrives in the toys and childcare products industry, dedicated to creating high-quality, handmade wooden toys since 1979. With an emphasis on eco-friendly materials and craftsmanship, their products are designed to inspire both imagination and creativity in children of all ages. Safety and durability stand at the forefront of their manufacturing process, ensuring that each toy is not only beautiful but built to last for generations. The company believes in the importance of play and aims to create charming toys that will bring joy and delight to families. Among their products, customers will find an array of toys, brain teasers, and games that encourage educational play, along with custom options like paddleboards. Their focus on quality control can be seen in the meticulous craftsmanship behind every single item, making their toys timeless treasures that families are proud to pass down. In addition to retail, the company caters to childcare centers and offers wholesale options. Customers are invited to explore more about the craftsmanship and stories behind each toy by visiting their website. For personalized inquiries or custom orders, they encourage direct contact to enhance the shopping experience and meet specific needs. Emphasizing sustainability and local production, this business showcases a commitment to both the environment and community engagement, ensuring that each purchase supports ethical practices. Discover the magic of handcrafted playthings and their ability to create lasting memories for cherished childhood moments.

Not available

Supplier name

Liquidators

Decreasing

-1125% Growth

The Wooden Kids Music Box is an engaging and nostalgic product that appeals to buyers seeking charming and unique gifts for children. With a typical selling price range of $13 to $30, it offers an attractive margin for sellers, making it a viable addition to their eCommerce store

Plush Do-it Girls

Decreasing

-9900% Growth

Plush Do-it Girls are engaging, customizable plush toys that appeal to buyers seeking unique, hands-on experiences. With a selling price range of $15 - $25, these products tap into the growing trend of personalized gifts and creative play

Pu Leather Doll Boots

Pu Leather Doll Boots are fashionable, versatile accessories that appeal to buyers seeking stylish footwear for doll collections. With a typical selling price range of $15 - $20, these boots provide an attractive opportunity for sellers aiming to cater to the growing interest in doll customization and play

Mega Bloks

Decreasing

-2.3% Growth

Mega Bloks, a versatile building block product, appeals to a wide age range of buyers, making it an attractive addition for sellers looking to enhance their eCommerce store offerings. Known for fostering creativity and developing fine motor skills, Mega Bloks typically retail between $15 and $50, positioning itself as a competitive option in the construction toy market

Play Tent

Decreasing

-39.3% Growth

Play Tents are a popular choice among sellers looking to captivate the imaginative play of young buyers. With a selling price range of $28 to $49, these products provide a good balance between affordability and quality, appealing to parents seeking engaging toys for their children

Playmat

Playmats offer a versatile and engaging solution for families, appealing to buyers seeking quality and safe environments for children to play. With a typical selling price range of $22 to $50, sellers can cater to a wide audience, especially as parents increasingly prioritize durable and aesthetically pleasing play surfaces for their homes