Children’s Toys Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Broad, evergreen appeal for buyers seeking gifts and engaging play, with frequent purchases driven by birthdays and small occasions. The $14–$29 price band supports impulse conversion and add-on sales, and a wide assortment enables bundling and upsells across themes and interests. Demand is year-round with a notable annual high in March; plan to have assortment and inventory ready by January–February to capture the spike. Given it’s August, this is a good window to source, test listings, and build reviews ahead of March while maintaining steady stock for ongoing gifting demand.
Seasonal Peak month: March
About the product
Children’s toys encompass a wide variety of products designed to entertain, educate, and support the developmental needs of children across various age groups, typically ranging from infants to pre-teens. This product class includes categories such as action figures, dolls, building sets, and educational games, appealing to a diverse audience of buyers looking for quality and engaging playtime options for their children.
Key details
  • $21
  • $14 - $29
  • High Month March
    Low Month July
Relative Interest
 
Seasonality
High Month Mar
Low Month Jul
Dropship products for Children’s Toys

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

4V 4Ah Rechargeable Lead Acid Battery for Toys
4V 4Ah Rechargeable Lead Acid Battery for Toys
USD $18.11
Wooden Chicken Toys for Kids 2025
Wooden Chicken Toys for Kids 2025
USD $335.12
Plush Cotton Rope Interactive Dog Toys
Plush Cotton Rope Interactive Dog Toys
USD $11.74
Cute Squeaky Plush Dog Chew Toys
Cute Squeaky Plush Dog Chew Toys
USD $12.72
Voice Recorder Module for Plush Toys
Voice Recorder Module for Plush Toys
USD $0.94
Ultra Soft Bean Bag Chair Cover for Plush Toys
Ultra Soft Bean Bag Chair Cover for Plush Toys
USD $56.69
Dachshund Dog Toys and Accessories Gift Set
Dachshund Dog Toys and Accessories Gift Set
USD $13.25
Runway Pup Collection Squeaky Plush Dog Toys
Runway Pup Collection Squeaky Plush Dog Toys
USD $21.21
Durable Plush Dog Toys Brunch Breakfast Squeakers
Durable Plush Dog Toys Brunch Breakfast Squeakers
USD $35.66
6V 5AH Rechargeable Lead Acid Battery for Toys
6V 5AH Rechargeable Lead Acid Battery for Toys
USD $56.89
Colorful Feather Plush Cat Mouse Toys Set
Colorful Feather Plush Cat Mouse Toys Set
USD $6.42
Durable Plush Animal Dog Toys with Squeaker
Durable Plush Animal Dog Toys with Squeaker
USD $11.84
Top suppliers for “Children’s Toys”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Engaged in the wholesale sector, this supplier specializes in a broad array of products that cater to both individual and business customers. Their extensive inventory includes clothing for men, women, and children, as well as a variety of accessories, footwear, and home goods. With a focus on quality and value, the supplier offers unique job lots, ensuring that retailers and marketplace sellers have access to competitively priced merchandise. Their selection includes branded and unbranded items, allowing for flexible purchasing options that meet diverse consumer demands. Additionally, the supplier takes pride in providing mixed lots, making it easier for businesses to stock a variety of items without having to source each one individually. In addition to apparel, the inventory includes various categories such as jewelry, beauty products, toys, and household goods, making them a one-stop-shop for wholesale needs. Their commitment to customer satisfaction is highlighted by a responsive service team and a straightforward ordering process. Encouraging potential buyers and partners to explore their offerings, the supplier invites those interested to visit their website for a comprehensive look at available products. For further inquiries, direct contact is welcomed, providing an avenue for personalized assistance and information on bulk purchasing options.
Yankee Candles, Designb, Madame Posh, Disneyl
Supplier name
 
Wholesalers
The company specializes in the ethical retail sector, emphasizing sustainability and fair trade practices. By offering a diverse selection of products, including homeware, fashion items, and gifts, they cater to environmentally conscious consumers. Their portfolio features a variety of items crafted from recycled materials and ethically sourced ingredients, demonstrating a commitment to reducing environmental impact while supporting local artisans worldwide. With a strong focus on community empowerment, many of the products are developed in collaboration with non-profit organizations and cooperatives, providing fair wages and safe working conditions for producers. The business is dedicated to promoting a sustainable lifestyle, encouraging customers to make responsible purchasing decisions that benefit both the planet and its inhabitants. The company continues to expand its offerings, introducing new arrivals and bestsellers that align with eco-friendly values. The mission extends beyond retail to inspire individuals to embrace fair trade practices and engage with sustainable living initiatives. For those seeking ethically made products that prioritize quality and responsibility, this retailer stands out as a trusted source. To learn more about their product range and initiatives, interested parties are invited to visit their website or contact the company directly for further information.
Eco, Fair Trade, Ethical
Supplier name
 
Manufacturers
Operating within the toy manufacturing sector, this supplier is dedicated to creating high-quality, safe, and engaging children's toys. Recognized for their commitment to craftsmanship, they utilize sustainable materials to ensure that every product is not only enjoyable but also environmentally responsible. Each toy is thoughtfully designed to promote learning and imaginative play, catering specifically to young children from infancy through early childhood. Their product range features a variety of items including wooden toys, rattles, educational blocks, and innovative teething solutions. The focus is on the development of sensory and cognitive skills through interactive play. Every item is carefully crafted to pass rigorous safety standards, providing peace of mind for parents and caregivers. What sets this supplier apart is their philosophy that playtime should not only be fun but also foster developmental growth. They believe in creating toys that can last for generations, making them ideal for both personal use and thoughtful gifting. Feedback from customers highlights the exceptional quality and design of the toys, showcasing their popularity and reliability in the marketplace. With a variety of purchasing options available, including unique gift sets and customizable items, this supplier invites curious buyers to explore their offerings. For further details or inquiries, interested parties are encouraged to visit their website or contact them directly for personalized assistance and additional information.
Not available
Supplier name
 
Wholesalers, Manufacturers
Operating within the children's toys and educational products industry, this supplier is dedicated to nurturing creativity and learning through high-quality, engaging toys. Their diverse portfolio includes items designed to enhance imaginative play, creativity, and essential skills for children from infancy through school age. The supplier specializes in an impressive array of products to cater to different developmental stages, from sensory toys for infants to educational games and role-play sets for older kids. Emphasizing both safety and quality, they ensure that all products are crafted to stimulate children's interests and support their growth in a playful, fun manner. With a core mission to inspire young minds and facilitate learning through playful exploration, their offerings have become favored among parents and educators alike. Each product reflects a commitment to enriching childhood experiences, making learning enjoyable and accessible. For those interested in overseeing a burgeoning selection of toys and learning materials, this supplier stands ready to provide further details about their products and services. To learn more about their offerings, please visit the website or contact them directly.
Leapfrog, Fisher-Price, Vtech, Lego Duplo, Thomas And Friends, Early Learning Centre, Happyland, Whizz World, Blossom Farm
Supplier name
 
Manufacturers
Chitrani is sustainably managed families run wooden toys brand based in The Thar Desert of India. We mainly focuses on offering safe wooden toys made of sustainably managed woods that compliment development for children, in particularly during their first five formative years when parents should reassure children to sense the privilege of playing and the proximity to nature.
chitrani
Supplier name
 
Manufacturers
This innovative company is a leader in the children's toys and furniture industry, known for its commitment to quality and creativity. Specializing in personalized wooden toys, the business offers an extensive range of products designed to enhance childhood development through play. From beautifully crafted toy boxes to traditional rocking toys, every item is thoughtfully designed to spark imagination and learning. Their product lineup includes a variety of unique items, such as dolls houses, ride-on toys, and educational toys, all made from high-quality materials. With a focus on personalization, the company provides custom options that make their products ideal as gifts for newborns and children of all ages. Notably, their wooden toy box has been recognized as a perfect Christening gift, elevating its reputation in the marketplace. In addition to their extensive range of toys, they also supply children's furniture, ensuring that every piece complements the playful spirit found in their toys. The business prides itself on manufacturing in the UK, ensuring high standards of craftsmanship and sustainability. Customers appreciate the educational value of their toys, particularly those that encourage learning and skill-building. For those looking for exceptional quality and unique designs, this company remains a top choice in the realm of children's toys and furniture. Visitors are invited to explore the extensive collection online or get in touch for more personalized information.
Kidkraft, Le Toy Van, Hibba
Supplier name
 
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
 
Wholesalers, Manufacturers
A promotional products supplier offers a wide range of customizable items across various categories. With a vast array of products, they cater to different needs and events. Providing quality, quick turnaround, and affordable options, they strive to leave a lasting impression. For more information, visit their website or contact them directly.
Ferris, Fruit Of The Loom, Geneva, Kimber, Russell Athletic, Phillips, Cricket, Alpine, Dupont, Blackberry, Carhartt, Marmot, Adidas, Apex, Aurora, Bella, Blade, Blazer, Boston, Buck, Canyon, Cardinal<span class="list-helper-toggle-more-text"> and <a href="#">64 more</a></span><span class="list-helper-more-text d-none">, Challenger, Clover, Coach, Columbia, Dickies, Dune, Fossil, Gildan, Graham, Hanes, Iris, Jones, Lotus, Mango, Mason, Mulberry, Nautica, Nike, Parker, Pearl, Pebble, Puma, Springs, Spyder, Totes, Under Armour, Venom, Blossom, Libbey, Mondo, Plum, Sonic, Starlight, Zest, Honeycomb, Realtree, Iceberg, Off White, Huskies, Essex, American Apparel, Anvil, Augusta Sportswear, Bayside, Comfort Colors, Comfortwash, Dri Duck, Jerzees, Lat, Legacy, Next Level, Paragon, Rabbit Skins, Champions, Retro, Blu, Armour, Heat, Vintage, Outdoor, Hidden, Anchor, Ecosmart, Monument</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
This supplier is a leader in the children's educational toy industry, specializing in innovative, modular construction kits that empower families to create and learn together. Their unique approach merges fun with education, allowing children to build life-size rides from an extensive range of modular parts. The company's kits are designed to engage children from a young age, fostering creativity, engineering skills, and teamwork. Unlike traditional toys, these kits encourage active participation from parents and children alike, transforming the building experience into an enjoyable bonding activity. Through hands-on play, kids learn valuable skills that will benefit them throughout their lives. No longer limited to conventional toy designs, the supplier's products offer an exciting alternative to typical ride-on toys, enabling children to create everything from tricycles to snow sleds. Each kit is constructed with remarkable attention to detail and is easy to assemble using minimal tools, ensuring a seamless building experience. Sustainability is at the heart of this company's mission, with products made from durable, recyclable materials to encourage eco-friendly play. Their focus on providing value is evident; one purchase yields endless possibilities for imaginative play throughout childhood. To explore these innovative toys and the numerous creative possibilities they offer, please visit their website or contact them directly for more information.
Not available
Supplier name
 
Manufacturers
Specializing in the children's educational toys sector, this supplier has established itself as a leading provider of engaging and high-quality resources designed to facilitate learning through play. With a diverse product range that appeals to families, schools, and early childhood education centers, they are dedicated to delivering fun and innovative solutions that enhance childhood development. Since its inception, the supplier has emphasized the importance of creating products that keep children entertained while sparking their imagination. Recognizing that learning should feel enjoyable rather than a chore, they offer a broad selection of toys and educational materials that cater to varied age groups and learning needs. Their product offerings include everything from wooden toys to sensory resources, ensuring that there is something for every child's preference. Committed to quality, the supplier meticulously tests each item for safety and durability, ensuring that every toy can withstand the rigors of active play. With a facility located in Waikato, orders are packed and dispatched promptly to ensure swift delivery, further demonstrating their dedication to excellent customer service. To learn more and explore their exciting range, visit their website or contact them directly for assistance. They take pride in being a family-owned business and appreciate the support of their local community.
National Geographic, The Wiggles, Robotime, Classic World, Hey Clay, Uncle Goose, Solar Buddies, Awesome Inc, Baby Ink, Bath Buddies, Blue Duck Books, Colour Me Kids, Constructive Eating, Craft Workshop<span class="list-helper-toggle-more-text"> and <a href="#">40 more</a></span><span class="list-helper-more-text d-none">, Elves Behavin Badly, Fubbles Fun Factory, Game Kings, Growing Memories, Illustrated Publishing, Jellystone, Kereru Books, Kiwi Critters, Learning Toolbox, Learn Through Play, Te Reo, Little Genius, Little Joys, Luke The Pook, Makekit, Me And Dad, Meredith Books, Mier Edu, Moana Road, Mud Puppy, Nana’s Shed Books, Natures Play, Noonys, Sense And Grow, Storytime Buddies, The Curious Kiwi, The Getting Lost Game, The Natural Patch Co, The Purple Cow, Tikitibu, Tinka, Tractor Dave, Upstart Press, Veritas Aotearoa Publishing, Viga, Wildling Books, The O’brien Collective, Hey Doodle, 4M Craft, Squoodles Teacher Talk</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>

Related products

Kids Ride-on
Increasing
83.3% Growth
High-demand Q4 gift purchased by parents and gift‑givers seeking a memorable, higher‑ticket toy for kids. Strong perceived value and “wow” factor drive conversions, and the $90–$250 price band lifts AOV while enabling clear good/better/best positioning
Xbox Games
Decreasing
-7.4% Growth
Strong buyer appeal driven by recognizable franchises, multiplayer/social play, and giftability; steady baseline demand with a pronounced holiday spike. The $20–$50 price point supports impulse buys, bundles, and repeat purchases, making it a reliable traffic and conversion driver for an eCommerce store
Dolls
Increasing
60.8% Growth
High gift appeal and broad age relevance make these items reliable basket builders. The $11–$25 price range hits an accessible gifting sweet spot and supports multi-unit orders, bundles, and add-ons, which can lift AOV
Sensory Fidget Toys
Increasing
1.5% Growth
Broad buyer appeal as a stress-relief and focus aid for kids, students, and office workers; also popular as small gifts, party favors, and classroom rewards. The $8–$13 price point supports impulse-adds and quick conversions, while variety in textures/colors can drive repeat purchases and bundle opportunities
Kids Plush Cute
Decreasing
-36.2% Growth
Appeals to buyers as an affordable, giftable, and comforting plush for kids; the “cute” factor drives impulse purchases and collectability. At a $12–$22 price point, it fits as an easy add-on to carts and bundles, helps increase AOV, and works for birthday presents, party favors, and holiday gifts
Barbie Dolls
Increasing
22.9% Growth
High brand recognition and cross-generational appeal drive consistent interest from both gift givers and collectors. Buyers look for fashion/role‑play, variety, and collectability, leading to repeat purchases on outfits and accessories
Bed Tent
Decreasing
-15.1% Growth
Buyers are drawn to this item for creating a private, cozy, light-reducing sleep space, making it appealing for kids’ rooms, shared bedrooms, and dorms. It also doubles as a play/relaxation nook, widening its use case
Sensory Toy
Decreasing
-2.6% Growth
Broad appeal as a calming, focus-aid and fidget item for kids, teens, and adults drives steady demand. Small, portable, and highly giftable at a $9–$17 price point encourages impulse buys, add-ons, and bundling; variety in colors/textures/themes helps capture repeat purchases and upsells
Lego Set
Decreasing
-17.7% Growth
Strong gift appeal and cross-age interest drive steady demand, with buyers valuing creative play, display potential, and collectability. The $16–$64 price band hits popular gifting thresholds, from add-on purchases to mid-tier presents, supporting broad AOV strategies and repeat orders across variants and themes
Lego
Decreasing
-9% Growth
Iconic brick‑building sets with strong brand recognition drive steady demand, appealing to both kids and adult hobbyists. Buyers are drawn by creative play value, collectability, and giftability, supporting repeat purchases
Action Figures
Decreasing
-44.7% Growth
Strong buyer appeal comes from collectability, fandom, and giftability, attracting both collectors and parents. The accessible $15–$34 price point encourages multi-unit baskets and repeat purchases as buyers complete sets, with demand often tied to popular franchises and nostalgia
Car Toys
Increasing
19.6% Growth
High-volume giftable item with broad appeal to kids and collectors; common as stocking stuffers and impulse buys. Price point $12–$29 supports add-on sales, bundles, and AOV lifts; small and light for low-cost shipping and easy fulfillment
Wooden Animal Toy
Decreasing
-51.8% Growth
Appeals to buyers seeking timeless, screen-free play with a durable, natural look and feel. Often chosen by parents and gift‑givers for educational, imaginative play and nursery decor, and perceived as a quality, longer‑lasting alternative to plastic
Sex Doll
Decreasing
-10.8% Growth
Broadly appealing as an adult novelty that buyers value for privacy, novelty, and personal companionship, with demand driven by discreet delivery and reasonable price points. Typical selling prices of $46–$247 make it accessible and upsell-friendly (cleaners, storage, lubricants)
Space Toys
Increasing
7.9% Growth
Broad, evergreen interest from buyers who like space-themed gifts makes this a reliable traffic driver, with strong giftability and impulse-buy potential. The $12–$28 price band supports add‑on and bundle strategies without discounting heavily, and the theme photographs well for ad creatives and PDPs, aiding click‑through and conversion
Rocking Horse
Increasing
25.2% Growth
Timeless, giftable nursery toy with strong nostalgia appeal and perceived durability; buyers value it as a keepsake that supports imaginative play, making it a frequent choice for parents and grandparents. Typical pricing of $53–$100 positions it as a mid-range gift that can lift AOV; clear photos and an option for personalization can further improve conversion
Toy Cars
Increasing
0.4% Growth
Affordable, giftable items that attract repeat purchases and impulse adds, with broad appeal to kids and collectors. Typical prices of $10–$24 support multipacks and bundle strategies while remaining low-risk for buyers, making them strong basket builders and stocking stuffers
Kids Toys
Increasing
14.4% Growth
Strong buyer appeal as gifts and everyday play items, with broad demand from parents and gift‑givers. The $11–$30 price band supports impulse buys, add‑to‑cart accessories, and bundle opportunities, helping sellers raise average order value across age groups and interests
Games & Toys
Decreasing
-42.1% Growth
Highly giftable, low-risk entertainment items with broad appeal; buyers seek them for birthdays, holidays, and family gatherings. The $8–$12 price point supports impulse buys, stocking-stuffer positioning, and easy add-ons that can lift AOV through bundles and cross-sells
Lego Toy
Increasing
0.4% Growth
Strong buyer appeal comes from open-ended building play, brand trust, and high giftability. The $10–$30 price band fits common gifting and “add-to-cart” thresholds, enabling impulse buys and repeat purchases
Feedback