Concealer Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Broad appeal as a daily makeup staple that hides imperfections and under-eye circles, driving consistent, repeat demand. The $7–$14 price point encourages impulse adds and bundling, with low weight enabling cheap, fast fulfillment. Success hinges on a strong shade assortment and clear visuals/shade-matching guidance; easy cross-sells include foundation, primer, setting powder, and applicators. Seasonal high in January; plan to ramp inventory, variants, and promotions in November–December. With the current month in August, it’s a good time to source, test listings, and build bundle offers ahead of Q4 traffic and the January peak. Prioritize depth in popular shades and multipacks/duos to lift AOV and reduce stockouts during the seasonal upswing.
Key details
  • $11
  • $7 - $14
Relative Interest
 
Seasonality
High Month Jan
Low Month Sep
Dropship products for Concealer

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Full Coverage Waterproof Liquid Foundation Concealer
Full Coverage Waterproof Liquid Foundation Concealer
USD $9.93
EELHOPE Moisturizing Liquid Foundation Brightening Concealer
EELHOPE Moisturizing Liquid Foundation Brightening Concealer
USD $11.86
Premium Foundation Concealer Makeup Brush Set
Premium Foundation Concealer Makeup Brush Set
USD $14.11
Premium Foundation Concealer Blending Makeup Brush
Premium Foundation Concealer Blending Makeup Brush
USD $14.11
Miracle Complexion and Concealer Sponge Set
Miracle Complexion and Concealer Sponge Set
USD $19.91
Precision Soft Fluffy Concealer Makeup Brush
Precision Soft Fluffy Concealer Makeup Brush
USD $11.18
Waterproof Tattoo Concealer for Dark Circles Scars
Waterproof Tattoo Concealer for Dark Circles Scars
USD $7.21
Eelhoe Concealer Cover for Flawless Natural Look
Eelhoe Concealer Cover for Flawless Natural Look
USD $6.83
Dual Ended Foundation and Concealer Makeup Brush
Dual Ended Foundation and Concealer Makeup Brush
USD $12.65
Sevich 8 Color Hair Shadow Powder Concealer
Sevich 8 Color Hair Shadow Powder Concealer
USD $2.63
Precision Pencil Tip Concealer Brush for Makeup
Precision Pencil Tip Concealer Brush for Makeup
USD $21.48
Long Lasting Waterproof Leg Makeup Concealer Cream
Long Lasting Waterproof Leg Makeup Concealer Cream
USD $10.56
Top suppliers for “Concealer”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
This supplier is a key player in the cosmetics and beauty industry, offering an extensive collection of products that cater to a variety of beauty needs. Their product lineup includes makeup essentials, skincare solutions, and innovative beauty accessories designed to enhance personal care routines. The supplier prioritizes quality and affordability, ensuring their products meet the expectations of both retailers and consumers. They offer a multitude of well-known brands and private label items, with a focus on delivering unique and high-quality beauty solutions. Each product is carefully curated to provide maximum satisfaction and to meet ever-changing beauty trends. The supplier's commitment to excellence is reflected in their vast selection, which includes everything from makeup palettes and brushes to skincare treatments and lip care items. They also create value through mixed boxes aimed at providing retailers with a variety of products at competitive prices. In addition to their impressive product range, the supplier emphasizes customer service, making it easy for businesses to connect and find the products they need. They welcome inquiries for further assistance or specific product requests, highlighting their dedication to building strong relationships within the beauty community. For more information about their offerings, feel free to visit their website or reach out for direct assistance.
Bh Cosmetics, Milani, Covergirl, Garnier, Maybelline, Ardell, Beauty Creations, Nicka K, Loreal, J.cat Beauty, Totmica
Supplier name
 
Wholesalers
Operating within the cosmetics and skincare sector, this supplier is dedicated to providing exceptional gluten-free, vegan, and organic makeup products. They pride themselves on crafting cosmetics that cater to all skin types and shades, employing only the finest mineral-based ingredients. Their product line is designed to empower individuals by offering safe, effective beauty solutions while prioritizing ethical practices. Each product is animal cruelty-free, with careful sourcing of materials that reflect a commitment to sustainability and social responsibility. The focus is on transparency, enabling customers to confidently select items that contribute to their natural beauty. The supplier offers an impressive array of formulations, from loose mineral foundations to versatile powders and lip products, all thoughtfully developed for maximum versatility. They also provide a comprehensive range of skincare items that complement their makeup line, promoting healthy skin throughout the application process. Education is a core value, with resources available for those looking to deepen their understanding of natural makeup application and formulation techniques. The supplier invites businesses looking for wholesale options to explore their offerings, ensuring they find products that align with their values. Interested parties are encouraged to visit the website or contact directly for further insights into the available products or to become a wholesaler.
Not available
Supplier name
 
Manufacturers
Operating within the beauty and cosmetics sector, this supplier specializes in private label makeup manufacturing, empowering brands to create unique products tailored to their specific needs. They offer a comprehensive suite of services, including product development, packaging design, and branding, allowing for seamless integration into the market. With an extensive range of offerings, from foundations to lip products, the supplier is committed to quality and innovation, ensuring that each product meets the highest industry standards. Their expertise in manufacturing provides emerging brands with the opportunity to harness the benefits of established processes and technologies, significantly reducing the time and cost associated with bringing products to market. Clients appreciate their strong focus on customization, which allows for the creation of items that genuinely reflect the brand's identity and vision. Moreover, their customer service emphasizes responsiveness and thorough communication, aiming to foster a supportive and collaborative relationship with brands throughout the development process. By choosing to partner with this manufacturer, brands gain access to not only high-quality products but also a wealth of industry knowledge and resources. This supplier's reputation for reliability and excellence ensures that your beauty brand can flourish. To explore more about their offerings and how they can assist your brand in achieving its goals, please feel free to visit their website or contact them directly for personalized assistance.
Not available
Supplier name
 
Wholesalers
Focusing on the beauty sector, this supplier offers a diverse selection of cosmetics and skincare products, aimed at enhancing personal care and beauty routines. They provide an extensive range of items, from makeup essentials like lipsticks, eyeshadows, and foundation to specialized skincare and hair care solutions. This supplier stands out for their commitment to quality and their ability to cater to current beauty trends and preferences. Their catalog showcases a multitude of brands and product types, ensuring that retailers and consumers alike can find what they need to enhance their beauty offerings. Furthermore, they are known for competitive pricing and unique bulk options, making it easier for businesses to stock up on the latest and most popular items in the beauty industry. Through their user-friendly platform, businesses can explore numerous product categories, discover great deals, and stay up-to-date with the latest trends. They also provide mixed boxes and liquidation products that allow for greater variety and value, making it an attractive choice for retailers seeking to diversify their inventory. To learn more about their offerings and how they can meet specific beauty needs, interested parties are encouraged to visit the website or reach out directly for more information.
Garnier, Maybelline, Revlon, L'oreal, Nyx, Amuse, L.a. Girl, Beauty Creations, Moira Beauty
Supplier name
 
Wholesalers, Manufacturers
Operating in the cosmetics and skincare industry, this supplier has earned a reputation as a leader in private label manufacturing since 1965. With a commitment to quality and innovation, they offer an extensive selection of cosmetic and skincare products tailored to enhance your brand's offerings. The supplier provides a comprehensive range of products, including high-performance cosmetics such as lips, face, and eye palettes, as well as specialized skincare items like cleansers, toners, moisturizers, and men’s care. Their formulations prioritize natural, organic, and vegan ingredients, ensuring that clients can offer products that are both effective and aligned with growing consumer demand for cleaner beauty options. Additionally, they support clients throughout the entire branding process—from formulation development to packaging, printing, and fulfillment. With services tailored to help brands successfully enter the market, the supplier offers sample packages, contract manufacturing, and custom labeling options. This commitment to client satisfaction is evident in their incentives for new customers and the promise of privacy and risk-free engagements. Their team of licensed cosmetologists is ready to assist clients in navigating the private label journey, providing expertise from product selection to brand launch. For businesses looking to establish or expand their cosmetic brand, the supplier offers a unique opportunity to innovate and grow in a competitive marketplace. For further details, please visit the website or contact directly.
Not available
Supplier name
 
Manufacturers
Operating within the bags and packs industry, this supplier is dedicated to providing top-tier tactical gear and outdoor apparel suitable for various environments. Based in Chicago, Illinois, they design products from the ground up, ensuring that each item undergoes rigorous field testing to meet the demands of harsh conditions. Their product range includes tactical backpacks, cargo bags, military gear, and a variety of tactical accessories. With an emphasis on durability and functionality, they cater to a wide range of customers, from outdoor enthusiasts to military personnel. The supplier prides itself on delivering unparalleled customer service, reinforcing their reputation for quality gear at a value price. Moreover, they continue to innovate, with new arrivals that reflect the latest trends in tactical and outdoor gear, providing customers with options that meet modern needs. Their commitment to quality is unwavering, with a no-compromise approach embedded in their philosophy. For those interested in learning more about the full range of products and services, visitors are encouraged to explore the website or reach out directly for detailed information. The supplier's ability to evolve alongside the needs of its customers sets it apart in the competitive marketplace, establishing a trusted relationship with those who rely on this essential gear.
Not available
Supplier name
 
Manufacturers
Engaged in the dynamic cosmetics industry, this supplier offers innovative private label solutions focused on vegan and cruelty-free products. Whether catering to beauty influencers or emerging brands, their commitment to ethical practices and quality is paramount. With a diverse selection of items, including liquid foundations, lipsticks, and assorted makeup tools, clients can easily create and customize their product lines to reflect their unique brand identity. Their approach empowers businesses to maintain full control over packaging, branding, and product selection, ensuring that every aspect aligns with their vision. The manufacturing process is streamlined for efficiency, providing quick design drafts and rapid production times. Products are crafted from high-quality ingredients that are ethically sourced, further underlining their dedication to sustainability and animal welfare. This commitment appeals to modern consumers who prioritize ethical purchasing decisions. In addition to offering customizable makeup kits and tools, they provide educational resources and support to clients, helping them navigate the competitive landscape of beauty products effectively. The supplier is known for its affordable pricing and low minimum order requirements, making it accessible for both startups and established businesses looking to expand their offerings. Explore the possibilities of crafting a personalized vegan makeup line by visiting their website or contacting them directly. A venture into the world of ethical beauty awaits you, with the support of a reliable partner in private label cosmetics.
Not available
Supplier name
 
Wholesalers
Operating in the beauty and cosmetics sector, this company is a leader in providing advanced airbrush systems that redefine makeup application. Their innovative products utilize state-of-the-art technology to deliver flawless results, allowing users to achieve a professional finish with minimal product usage. This supplier is dedicated to meeting varied beauty needs, offering a wide range of airbrush cosmetics, skincare solutions, and accessories tailored for both professionals and everyday users. The company’s flagship airbrush systems are designed to simplify the makeup application process. Users can conceal imperfections while enjoying the benefits of skincare ingredients seamlessly integrated into the formulas. From airbrush foundations to skincare serums, each product is crafted to enhance the beauty experience with ease and efficiency. Moreover, they provide extensive support through tutorials and customer service, ensuring users can maximize the potential of their products. With promotional offers like trial periods, potential customers are encouraged to experience the benefits firsthand before making a commitment. This company’s focus on quality, innovation, and satisfaction guarantees that consumers receive only the best in beauty technology. For those looking to explore new possibilities in their beauty regimen, further information can be accessed by visiting the website or by direct contact. With a reputation for excellence and a commitment to customer satisfaction, this supplier continues to make waves in the beauty market.
Luminess
Supplier name
 
Manufacturers
This established business operates in the fashion accessory industry, focusing on the design and production of high-quality hip bags, fanny packs, and leather accessories. Each product is designed to provide functional ease while catering to current trends, ensuring that they meet the needs of a fashion-conscious clientele. Utilizing recycled, reclaimed, and exotic leathers such as deerskin, cowhide, and even alligator, their products are not only stylish but also environmentally responsible. Handmade by skilled artisans, each bag is a testament to quality craftsmanship, making it an individual piece rather than a mass-produced item. Furthermore, this business places great emphasis on customization, allowing clients to tailor orders to their specific desires, ensuring a personal touch to every purchase. The range of offerings includes everything from concealed carry hip bags to trendy double pocket designs, appealing to a diverse customer base. With a commitment to quality and unique style apparent in every item, the brand stands out in an increasingly competitive marketplace. Fashion enthusiasts and practical users alike will find something that resonates with their personal style within their extensive collections. Inviting potential customers to explore their curated selection, the company encourages visits to their website for a deeper understanding of their offerings and the possibility to engage directly for any inquiries or custom requests.
Not available
Supplier name
 
Wholesalers, Manufacturers
In the competitive cosmetics and skincare sector, this supplier stands out by providing high-end beauty and wellness products. With a focus on combining the aesthetic appeal of makeup with the nurturing aspects of skincare, they have carved a niche for themselves among discerning consumers who seek luxury in their beauty routines. Their assortment includes a range of items designed to cater to various beauty needs, from foundational items like concealers and primers to specialized products like airbrush makeup and hydrating lip treatments. The inclusion of skincare essentials demonstrates a comprehensive approach to beauty, emphasizing the importance of skin health as the foundation of a flawless makeup application. Notably, this supplier takes pride in their ethical stance, boasting a PETA-certified cruelty-free repertoire produced in the United States. They align with socially responsible initiatives, contributing to women's charities through their sales via a dedicated giveback program. Consumers can thus indulge in their beauty purchases knowing they are supporting a company that gives back to the community. Prospective customers and partners can tap into this company's offerings by visiting their online store. Those looking to experience the products firsthand or inquire about wholesale opportunities are encouraged to schedule an appointment. This supplier not only promises quality and luxury but also a commitment to positive social impact in the world of beauty.
Klass

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