Concealer Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Broad appeal as a daily makeup staple that hides imperfections and under-eye circles, driving consistent, repeat demand. The $7–$14 price point encourages impulse adds and bundling, with low weight enabling cheap, fast fulfillment. Success hinges on a strong shade assortment and clear visuals/shade-matching guidance; easy cross-sells include foundation, primer, setting powder, and applicators. Seasonal high in January; plan to ramp inventory, variants, and promotions in November–December. With the current month in August, it’s a good time to source, test listings, and build bundle offers ahead of Q4 traffic and the January peak. Prioritize depth in popular shades and multipacks/duos to lift AOV and reduce stockouts during the seasonal upswing.
Key details
  • $11
  • $7 - $14
Relative Interest
 
Seasonality
High Month Jan
Low Month Sep
Dropship products for Concealer

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Precision Soft Fluffy Concealer Makeup Brush
Precision Soft Fluffy Concealer Makeup Brush
USD $11.18
EELHOPE Moisturizing Liquid Foundation Brightening Concealer
EELHOPE Moisturizing Liquid Foundation Brightening Concealer
USD $10.53
Full Coverage Waterproof Liquid Foundation Concealer
Full Coverage Waterproof Liquid Foundation Concealer
USD $6.88
Miracle Complexion and Concealer Sponge Set
Miracle Complexion and Concealer Sponge Set
USD $19.91
Waterproof Tattoo Concealer Sticker Tape 20Pcs
Waterproof Tattoo Concealer Sticker Tape 20Pcs
USD $1.72
Centella Eye Concealer for Sensitive Skin
Centella Eye Concealer for Sensitive Skin
USD $5.58
Waterproof Tattoo Concealer for Dark Circles Scars
Waterproof Tattoo Concealer for Dark Circles Scars
USD $7.11
Precision Pencil Tip Concealer Brush for Makeup
Precision Pencil Tip Concealer Brush for Makeup
USD $21.48
Long Lasting Lightweight Breathable Foundation and Concealer
Long Lasting Lightweight Breathable Foundation and Concealer
USD $0
Soft Makeup Sponges for Foundation and Concealer
Soft Makeup Sponges for Foundation and Concealer
USD $19.62
Multi Color Foundation and Concealer Blending Sponges
Multi Color Foundation and Concealer Blending Sponges
USD $30.67
Full Coverage Natural Tattoo Concealer Waterproof Blemish Remover
Full Coverage Natural Tattoo Concealer Waterproof Blemish Remover
USD $10.55
Top suppliers for “Concealer”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating within the firearms and tactical gear distribution industry, this supplier provides a curated selection of performance firearms and tactical equipment specifically designed for military retailers, law enforcement agencies, and tactical product resellers. With a strong focus on American-made products, they prioritize performance and reliability, ensuring that retailers have access to the finest assortments for concealed carry, law enforcement, and military markets. Their mission is to empower retailers with the tools necessary to meet the demands of their customers, providing high-quality products that can be relied upon. Recognizing the diverse needs of their partners, they offer a range of services, including weekly stock replenishments and special orders, accommodating even the most unique requests. Their knowledgeable sales staff, trained to understand market trends, guarantees competitive pricing and selection, giving retailers a significant advantage. Founded by a service-disabled veteran and former Marine officer, the company embodies a commitment to supporting fellow service members and enhancing their access to superior military-grade products. Their dedicated team is wholly focused on providing exceptional service and support, ensuring a smooth ordering experience. For those interested in learning more about their offerings or establishing a partnership, they encourage direct communication or visiting their website, where comprehensive information is readily available. This supplier stands ready to serve in the dynamic realm of tactical equipment distribution.
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Supplier name
 
Manufacturers
Operating within the plumbing fittings industry, this manufacturer is renowned for delivering top-tier faucet solutions tailored to diverse applications encompassing residential, commercial, and industrial needs. With a rich history that spans decades, the manufacturer prides itself on its craftsmanship and innovative approaches in product design and manufacturing. Its factories are equipped with state-of-the-art machinery, enabling efficient production while ensuring each faucet meets rigorous international quality standards. The company emphasizes strong quality assurance protocols throughout its manufacturing process, from raw materials to final dispatch. The product portfolio is extensive, featuring a variety of faucets for bathrooms and kitchens, including basin faucets, bathtub faucets, and kitchen bar faucets. Additionally, there are numerous accessories designed to complement the faucets, enhancing the overall user experience. Each item is crafted from premium materials, such as brass and stainless steel, to guarantee longevity and elegant aesthetics. The company strongly focuses on customer satisfaction and offers flexible policies, including low minimum order quantities and rapid production cycles. To foster a seamless business relationship, they provide tailored support from inquiry through delivery and offer free samples to potential clients. The commitment to quality and customer service has made them a favored choice among wholesalers and project developers globally. Interested parties are encouraged to learn more about the offerings, custom services, and proactive customer support by visiting their website or reaching out directly.
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Supplier name
 
Manufacturers
Operating within the beauty and cosmetics sector, this supplier specializes in private label makeup manufacturing, empowering brands to create unique products tailored to their specific needs. They offer a comprehensive suite of services, including product development, packaging design, and branding, allowing for seamless integration into the market. With an extensive range of offerings, from foundations to lip products, the supplier is committed to quality and innovation, ensuring that each product meets the highest industry standards. Their expertise in manufacturing provides emerging brands with the opportunity to harness the benefits of established processes and technologies, significantly reducing the time and cost associated with bringing products to market. Clients appreciate their strong focus on customization, which allows for the creation of items that genuinely reflect the brand's identity and vision. Moreover, their customer service emphasizes responsiveness and thorough communication, aiming to foster a supportive and collaborative relationship with brands throughout the development process. By choosing to partner with this manufacturer, brands gain access to not only high-quality products but also a wealth of industry knowledge and resources. This supplier's reputation for reliability and excellence ensures that your beauty brand can flourish. To explore more about their offerings and how they can assist your brand in achieving its goals, please feel free to visit their website or contact them directly for personalized assistance.
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Supplier name
 
Wholesalers
Operating within the cosmetics and skincare sector, this supplier is dedicated to providing exceptional gluten-free, vegan, and organic makeup products. They pride themselves on crafting cosmetics that cater to all skin types and shades, employing only the finest mineral-based ingredients. Their product line is designed to empower individuals by offering safe, effective beauty solutions while prioritizing ethical practices. Each product is animal cruelty-free, with careful sourcing of materials that reflect a commitment to sustainability and social responsibility. The focus is on transparency, enabling customers to confidently select items that contribute to their natural beauty. The supplier offers an impressive array of formulations, from loose mineral foundations to versatile powders and lip products, all thoughtfully developed for maximum versatility. They also provide a comprehensive range of skincare items that complement their makeup line, promoting healthy skin throughout the application process. Education is a core value, with resources available for those looking to deepen their understanding of natural makeup application and formulation techniques. The supplier invites businesses looking for wholesale options to explore their offerings, ensuring they find products that align with their values. Interested parties are encouraged to visit the website or contact directly for further insights into the available products or to become a wholesaler.
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Supplier name
 
Wholesalers, Manufacturers
Operating in the cosmetics and skincare industry, this supplier has earned a reputation as a leader in private label manufacturing since 1965. With a commitment to quality and innovation, they offer an extensive selection of cosmetic and skincare products tailored to enhance your brand's offerings. The supplier provides a comprehensive range of products, including high-performance cosmetics such as lips, face, and eye palettes, as well as specialized skincare items like cleansers, toners, moisturizers, and men’s care. Their formulations prioritize natural, organic, and vegan ingredients, ensuring that clients can offer products that are both effective and aligned with growing consumer demand for cleaner beauty options. Additionally, they support clients throughout the entire branding process—from formulation development to packaging, printing, and fulfillment. With services tailored to help brands successfully enter the market, the supplier offers sample packages, contract manufacturing, and custom labeling options. This commitment to client satisfaction is evident in their incentives for new customers and the promise of privacy and risk-free engagements. Their team of licensed cosmetologists is ready to assist clients in navigating the private label journey, providing expertise from product selection to brand launch. For businesses looking to establish or expand their cosmetic brand, the supplier offers a unique opportunity to innovate and grow in a competitive marketplace. For further details, please visit the website or contact directly.
Not available
Supplier name
 
Manufacturers
This supplier specializes in the cosmetics and skincare sector, offering a wide range of products designed to meet the diverse needs of beauty brands. With more than 25 years of experience, they excel in providing custom formulations and private label solutions tailored for various business sizes, from startups to established brands. Their commitment to quality and innovation is evident in their extensive product offerings, which include colour cosmetics and skincare solutions. Clients can benefit from both OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services, ensuring that their unique formulations are crafted to the highest standards. The supplier prides itself on being a trusted partner in the development process, guiding clients from concept to finished product. In addition to their manufacturing capabilities, this supplier is recognized for their strong customer relations and efficient service, making them an ideal choice for businesses looking to scale their beauty products. Whether companies require small batch production or large scale manufacturing, they offer flexible private label plans with low minimum order quantities, making it accessible for all. The supplier encourages potential clients to get in touch to learn more about their innovative solutions and how they can assist in building a brand legacy. For more information, visitors can explore their website or contact them directly to discuss specific needs and opportunities.
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Supplier name
 
Manufacturers
Operating in the private label cosmetics manufacturing sector, this company has solidified its position as a leader in organic cosmetics in India. With a focus on natural formulations, they are committed to delivering products that meet the highest quality standards, utilizing state-of-the-art technology and stringent FDA-approved Good Manufacturing Practices (GMPs). Their product range encompasses skin care, hair care, body & bath care, and makeup, including specialized formulations up to 98% natural ingredients. The company emphasizes customer satisfaction by offering customized formulations and packaging solutions, supported by a skilled team of chemists and technical experts. Their comprehensive process involves stages such as idea comprehension, refinement, research and development, production, quality checks, packaging, and shipping. The company's facilities boast advanced equipment and technology, including automatic filling and capping machines, high-speed sealing equipment, and computerized batch coding. They offer a batch filling capacity of up to 40 different products, ensuring efficiency and scalability for clients' needs. For more information or to discuss collaboration opportunities, please visit their website or reach out directly.
Trends, Kinc Biocare
Supplier name
 
Manufacturers
This organization is a prominent player in the cosmetics industry, dedicated to providing a wide array of makeup products tailored to the needs of brand owners and entrepreneurs. With over 31 years of experience, they adeptly manage the entire manufacturing process, from research and development to packaging design and quality control. The supplier offers a vast catalog that includes various cosmetics, such as solid lipsticks, liquid lipsticks, lip gloss, eyeliners, mascaras, foundations, BB creams, and much more. Their commitment to quality is reflected in their use of top-notch, natural, and paraben-free ingredients sourced from reputable suppliers, ensuring a safe and effective product line. In addition to traditional manufacturing, they provide customizable solutions—from private labeling to exclusive package design—catering to both startup brands and established businesses looking to expand their product offerings. The supplier guarantees efficient production with a focus on sustainability, leveraging a pollution-free clean room environment and cruelty-free practices. To support entrepreneurs in launching competitive beauty brands, they offer all-in-one services that include flexible packaging options, rapid lead times, and extensive formula libraries. Their team is dedicated to exceeding client expectations while fostering long-term partnerships with brands. For those interested in exploring how this supplier can meet their specific needs, further details can be found on their website or by reaching out directly for personalized assistance.
Not available
Supplier name
 
Wholesalers
The supplier is a leading entity in the cosmetics industry, specializing in high-quality and affordable makeup solutions. They pride themselves on their innovative formulas, which are enriched with botanicals and vitamins, providing consumers with skin-beneficial makeup choices. With a strong commitment to cruelty-free ethics, all products from this supplier are certified by the Leaping Bunny program, ensuring that no animal testing is involved in their manufacturing processes. This dedication to ethics is further reflected in their extensive range of vegan and gluten-free options, making their offerings suitable for a wide array of consumers with varying preferences and requirements. Their product range spans essential categories including face, eyes, and lips, featuring popular items such as lip stains, under eye brighteners, and various foundations. Customers can expect not only exceptional quality but also a vibrant selection that caters to both everyday needs and special occasions. Additionally, the supplier engages its customer base through various initiatives, encouraging sharing of looks and promoting a clean beauty movement. The emphasis on a clean beauty philosophy resonates with modern consumers who are increasingly conscious of the products they use on their skin. For those interested in exploring the complete range of offerings, including bestsellers and newly launched products, further information is readily accessible by visiting their website or contacting them directly. Discover a new standard in beauty with this supplier’s collection.
Palladio
Supplier name
 
Manufacturers
Operating within the bags and packs industry, this supplier is dedicated to providing top-tier tactical gear and outdoor apparel suitable for various environments. Based in Chicago, Illinois, they design products from the ground up, ensuring that each item undergoes rigorous field testing to meet the demands of harsh conditions. Their product range includes tactical backpacks, cargo bags, military gear, and a variety of tactical accessories. With an emphasis on durability and functionality, they cater to a wide range of customers, from outdoor enthusiasts to military personnel. The supplier prides itself on delivering unparalleled customer service, reinforcing their reputation for quality gear at a value price. Moreover, they continue to innovate, with new arrivals that reflect the latest trends in tactical and outdoor gear, providing customers with options that meet modern needs. Their commitment to quality is unwavering, with a no-compromise approach embedded in their philosophy. For those interested in learning more about the full range of products and services, visitors are encouraged to explore the website or reach out directly for detailed information. The supplier's ability to evolve alongside the needs of its customers sets it apart in the competitive marketplace, establishing a trusted relationship with those who rely on this essential gear.
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