Eye Makeup Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025
Demand is steady year-round and spikes in October as buyers create bold looks for Halloween and fall events. The $7–$15 price range encourages trial, add-ons, and multi-unit purchases, while small, lightweight SKUs are cheap to ship and easy to bundle. Variety in shades/finishes fuels repeat buys and frequent refreshes. With October approaching, August is the time to secure inventory, expand shade coverage, and include vibrant/creative options suitable for costume looks. Optimize listings with clear swatches and concise benefits, consider multipacks or curated sets to lift AOV, and plan promotions/content for late September through October. Prioritize stock depth for core neutrals plus seasonal brights to capture the surge.
Key details
  • $9
  • $7 - $15
Relative Interest
 
Seasonality
High Month Oct
Low Month Jun
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Top suppliers for “Eye Makeup”

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Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating within the beauty industry, this supplier stands out in the wholesale distribution of Korean cosmetics and skincare products. They provide an extensive array of offerings, focusing on products designed to achieve flawless skin, while catering to the growing demand for K beauty in the USA. With a wide selection of items from renowned Korean brands, they ensure business owners have access to high-quality products at reasonable prices. Their portfolio includes not just Korean skincare, but also popular Japanese cosmetics, providing a diverse range to meet various customer needs. This supplier is dedicated to simplifying the ordering process for businesses. Their website features detailed product listings alongside a clear wholesale ordering system that accommodates companies, regardless of size, with a minimum order requirement designed to be accessible and manageable. In addition to product diversity, they emphasize product quality, maintaining industry standards to guarantee satisfaction and reduce customer returns. With a robust logistics network, they promise reliable delivery to keep inventory stocked and businesses running smoothly. Overall, this supplier is committed to being a trusted partner for many retailers and distributors across the globe, empowering them to succeed in the competitive beauty market. They invite interested parties to explore their offerings by visiting the website or contacting customer support for inquiries and assistance.
Cosrx, Etude House
Supplier name
 
Manufacturers
Operating within the beauty and cosmetics sector, this supplier specializes in private label makeup manufacturing, empowering brands to create unique products tailored to their specific needs. They offer a comprehensive suite of services, including product development, packaging design, and branding, allowing for seamless integration into the market. With an extensive range of offerings, from foundations to lip products, the supplier is committed to quality and innovation, ensuring that each product meets the highest industry standards. Their expertise in manufacturing provides emerging brands with the opportunity to harness the benefits of established processes and technologies, significantly reducing the time and cost associated with bringing products to market. Clients appreciate their strong focus on customization, which allows for the creation of items that genuinely reflect the brand's identity and vision. Moreover, their customer service emphasizes responsiveness and thorough communication, aiming to foster a supportive and collaborative relationship with brands throughout the development process. By choosing to partner with this manufacturer, brands gain access to not only high-quality products but also a wealth of industry knowledge and resources. This supplier's reputation for reliability and excellence ensures that your beauty brand can flourish. To explore more about their offerings and how they can assist your brand in achieving its goals, please feel free to visit their website or contact them directly for personalized assistance.
Not available
Supplier name
 
Manufacturers
Operating in the private label cosmetics manufacturing sector, this company has solidified its position as a leader in organic cosmetics in India. With a focus on natural formulations, they are committed to delivering products that meet the highest quality standards, utilizing state-of-the-art technology and stringent FDA-approved Good Manufacturing Practices (GMPs). Their product range encompasses skin care, hair care, body & bath care, and makeup, including specialized formulations up to 98% natural ingredients. The company emphasizes customer satisfaction by offering customized formulations and packaging solutions, supported by a skilled team of chemists and technical experts. Their comprehensive process involves stages such as idea comprehension, refinement, research and development, production, quality checks, packaging, and shipping. The company's facilities boast advanced equipment and technology, including automatic filling and capping machines, high-speed sealing equipment, and computerized batch coding. They offer a batch filling capacity of up to 40 different products, ensuring efficiency and scalability for clients' needs. For more information or to discuss collaboration opportunities, please visit their website or reach out directly.
Trends, Kinc Biocare
Supplier name
 
Manufacturers
Operating within the dynamic beauty and cosmetics sector, this firm is recognized for its specialization in high-quality product formulation and manufacturing. Known for its rigorous quality control and innovative approach, it offers expertise in creating a wide range of cosmetics, particularly focused on lip products such as lip stains. The company excels in contract manufacturing services, making it an ideal partner for brands looking to develop or enhance their cosmetic lines. With a state-of-the-art formulation lab located in California, it ensures that every product meets precise specifications and industry trends, thereby satisfying the demands of discerning consumers. A comprehensive suite of services is available, including product development, filling and assembly, regulatory support, and marketing aid. The firm prides itself on maintaining high standards of quality while fostering close collaborations with clients to bring their vision to life. Additionally, they offer support through every stage of the product lifecycle, ensuring that each item not only meets quality benchmarks but also shines in the competitive marketplace. Whether you need to create a brand new line or scale up existing products, this expert is equipped to assist. For brands interested in creating superior cosmetics, collaboration with this manufacturer presents an invaluable opportunity to access expert resources and cutting-edge technology. To explore potential partnerships, further information can be found on the website or by direct inquiry.
Not available
Supplier name
 
Manufacturers
With a foundation built on the marriage of beauty and science, this esteemed player in the cosmetics industry prides itself on creating products that not only enhance your natural beauty but are also kind to your skin. Over the years, the company has curated a vast array of makeup, skincare, and accessories that cater to diverse beauty needs and preferences. Whether you're seeking the perfect eyeshadow palette, a long-lasting lipstick, or a gentle skin serum, their product line is meticulously designed to meet the highest standards of safety, efficacy, and sustainability. The brand's revolutionary Freedom System allows for the ultimate customization of your makeup palette, ensuring that each customer can create something that truly reflects their unique style. A commitment to research and development is evident, with the company's in-house R&D center constantly innovating to bring forward the next generation of beauty products, including vegan formulations that support a more ethical beauty regimen. Partnering with the beauty industry pioneer means access to a selection of cosmetically advanced products, celebrated universally for their exceptional quality. Whether you are a professional makeup artist or a beauty enthusiast, this brand offers everything from essential makeup brushes and accessories to specialized skincare products. Embrace the opportunity to enhance your beauty routine and achieve that perfect look. For personalized advice and a more extensive catalog of their offerings, you are invited to get in touch or visit their online collection.
Inglot, Freedom System, Inglot Playinn
Supplier name
 
Wholesalers
The company operates within the beauty and personal care industry, focusing on delivering an extensive selection of fragrances, skincare, haircare, and makeup products. Established in 1997, this retailer has earned a reputation for trust and reliability, having shipped over 30 million orders globally. Understanding the diverse needs of its customers, the retailer offers products from various renowned brands, ensuring high-quality items that cater to both men and women. From luxurious perfumes to effective skincare solutions, customers can find an impressive assortment of well-known labels, making it a one-stop shop for beauty essentials. In addition to their core products, they feature niche brands and hard-to-find scents, appealing to fragrance enthusiasts looking for something unique. The retailer also provides gift sets and sample options, perfect for presenting thoughtful gifts or exploring new scents before committing to a full-size purchase. Their dedication to customer satisfaction is reflected in their commitment to provide genuine products at competitive prices, alongside a user-friendly online shopping experience. For those seeking reliable and contextually relevant beauty products, this retailer stands out. Experience convenience with free U.S. shipping on orders over a set amount, and the opportunity to join a loyalty program that allows customers to reap extra rewards. For more information about their offerings, visit the website or contact them directly.
Bvlgari, Elizabeth Taylor, Giorgio Armani, Issey Miyake, Jean Paul Gaultier, Olaplex, Tigi, Thierry Mugler, Christian Dior, Davidoff, Paco Rabanne, Redken, Lancome, Betsey Johnson, Burberry, Calvin Klein<span class="list-helper-toggle-more-text"> and <a href="#">17 more</a></span><span class="list-helper-more-text d-none">, Clinique, Creed, Dolce & Gabbana, Gucci, Jimmy Choo, Juicy Couture, Marc Jacobs, Prada, Ralph Lauren, Tom Ford, Estee Lauder, Yves Saint Laurent, Matrix, Sarah Jessica Parker, Gianni Versace, Paul Sebastian, Bond No9</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
In the dynamic world of cosmetics manufacturing, this company stands out as a premier OEM/ODM platform renowned for its innovative technologies. Since its establishment in 1998, it has committed itself to producing high-quality products that not only meet but exceed the expectations of global cosmetics brands. The company boasts an extensive product portfolio, collaborating closely with major global technology partners to deliver unique and innovative makeup and perfumery items. Leveraging a robust global supply chain and deep market insights, it helps clients navigate the complexities of product design with an emphasis on speed and responsiveness to the latest beauty trends. Quality assurance is a cornerstone of its operations, ensuring that every product adheres to the highest standards. The company offers a flexible support model, assisting clients at every stage from conceptualization through to production and quality control. The mission is clear: to make beauty better for everyone, a vision that guides its relentless pursuit of becoming the world's leading cosmetics manufacturer. As a partner in the journey from idea to market, this company invites you to explore their offerings further and discover how they can help realize your cosmetic ideas. For more information, please visit the website or make direct contact with their team.
Not available
Supplier name
 
Manufacturers
This organization is a prominent player in the cosmetics industry, dedicated to providing a wide array of makeup products tailored to the needs of brand owners and entrepreneurs. With over 31 years of experience, they adeptly manage the entire manufacturing process, from research and development to packaging design and quality control. The supplier offers a vast catalog that includes various cosmetics, such as solid lipsticks, liquid lipsticks, lip gloss, eyeliners, mascaras, foundations, BB creams, and much more. Their commitment to quality is reflected in their use of top-notch, natural, and paraben-free ingredients sourced from reputable suppliers, ensuring a safe and effective product line. In addition to traditional manufacturing, they provide customizable solutions—from private labeling to exclusive package design—catering to both startup brands and established businesses looking to expand their product offerings. The supplier guarantees efficient production with a focus on sustainability, leveraging a pollution-free clean room environment and cruelty-free practices. To support entrepreneurs in launching competitive beauty brands, they offer all-in-one services that include flexible packaging options, rapid lead times, and extensive formula libraries. Their team is dedicated to exceeding client expectations while fostering long-term partnerships with brands. For those interested in exploring how this supplier can meet their specific needs, further details can be found on their website or by reaching out directly for personalized assistance.
Not available
Supplier name
 
Wholesalers
This enterprise is a leader in the wholesale and liquidation sector, offering a comprehensive range of products tailored for resale markets. With a strong foundation since 1999, the company has built a reputation for reliability and customer satisfaction, catering to diverse retailers from discount stores to e-commerce platforms. Their extensive inventory includes health and beauty essentials, household supplies, seasonal items, and electronics, all available for purchase in bulk. Clients can take advantage of significant discounts, especially on larger orders, making it an attractive proposition for businesses looking to optimize their inventory and maximize profit margins. The firm also prioritizes customer support, ensuring a smooth purchasing experience with fast shipping and secure transactions, reinforcing their commitment to serving resellers effectively. With a focus on high-quality items and a user-friendly online shopping experience, they invite prospective customers to explore their offerings further. For those interested in learning more about specific products or bulk purchasing options, visiting their website or contacting their sales team directly will provide additional insights and assistance.
Keranique, Covergirl, L'oréal, Maybelline, Revlon, Batiste, Sally Hansen, Suave, Garnier Fructis, Discount Wholesalers Inc
Supplier name
 
Manufacturers
This company excels in the personal care and beauty equipment industry, delivering innovative solutions tailored to enhance skincare and beauty routines. Established in 2008, the organization has been at the forefront of integrating intelligent technology with user-friendly designs, resulting in a comprehensive range of beauty devices. The product lineup includes an assortment of devices such as facial cleansing brushes, photon therapy LED masks, and hair removal tools, each engineered to offer unique advantages. The electric cleansing brush aids in thorough makeup removal and deeper skin cleansing, while the LED masks provide customizable light therapy for improved skin health. Their innovative beauty devices come with various functionalities aimed at rejuvenation, toning, and wrinkle removal, significantly enhancing the skincare experience. Additionally, the company guarantees secure payment processes and punctual delivery, ensuring customer satisfaction with each purchase. They also extend ODM and OEM services, allowing global brands to access customized solutions tailored to their specific needs. Quality control is paramount, with multiple clean rooms and advanced production lines in place to maintain high standards. Their logistic team effectively manages air, sea, and railway shipments to ensure products reach customers promptly. This organization is committed to providing cutting-edge beauty solutions and has established a strong reputation in the industry. For detailed inquiries or further information, interested parties are encouraged to visit the website or reach out directly.
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