Eye Shadow Market Trends, Forecast & Insights [2025]

Last updated Jul 28, 2025
Strong buyer appeal as an affordable, high-rotation beauty staple that enables everyday and special-occasion looks. Wide shade/finish variety encourages multi-item carts and repeat purchases as buyers experiment with colors and trends. The $7–$16 price point supports impulse buys, bundling with complementary cosmetics, and gift sets; compact size keeps shipping costs low and reduces return risk. Seasonal demand peaks in August; it’s a good time to feature and promote now. Prioritize stock depth in versatile neutrals plus a curated set of on-trend shades, enable bundles/BOGO to lift AOV, and spotlight fast shipping. For future cycles, plan procurement and campaign buildout in June–July to capture the August high.
Seasonal Peak month: August
Key details
  • $10
  • $7 - $16
  • High Month August
    Low Month May
Relative Interest
 
Seasonality
High Month Aug
Low Month May
Dropship products for Eye Shadow

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

120PCS Dual Sided Eye Shadow Sponge Applicators
120PCS Dual Sided Eye Shadow Sponge Applicators
USD $16.69
50Pcs Double Head Disposable Eye Shadow Applicators
50Pcs Double Head Disposable Eye Shadow Applicators
USD $15.78
Professional Portable Eye Shadow Applicator Sponge Brushes
Professional Portable Eye Shadow Applicator Sponge Brushes
USD $5.42
10pcs Double Ended Eye Shadow Applicator Brushes
10pcs Double Ended Eye Shadow Applicator Brushes
USD $3.91
10 Pack Portable Eye Shadow Applicator Brushes
10 Pack Portable Eye Shadow Applicator Brushes
USD $5.24
10 Piece Dual Sided Eye Shadow Brush Set
10 Piece Dual Sided Eye Shadow Brush Set
USD $7.49
10 Piece Dual Sided Eye Shadow Brush Set
10 Piece Dual Sided Eye Shadow Brush Set
USD $7.73
10 Piece Dual Sided Eye Shadow Brush Set
10 Piece Dual Sided Eye Shadow Brush Set
USD $5.48
10 Piece Portable Eye Shadow Sponge Applicator Set
10 Piece Portable Eye Shadow Sponge Applicator Set
USD $5.02
10 Piece Dual Sided Eye Shadow Brush Set
10 Piece Dual Sided Eye Shadow Brush Set
USD $7.53
120PCS Dual Sides Eye Shadow Sponge Applicators Set
120PCS Dual Sides Eye Shadow Sponge Applicators Set
USD $9.18
10 Piece Dual Sided Eye Shadow Brush Set
10 Piece Dual Sided Eye Shadow Brush Set
USD $5.24
Top suppliers for “Eye Shadow”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
Specializing in gluten-free cosmetics, this innovative brand caters to individuals with celiac disease and gluten sensitivities, alongside those with sensitive skin. Offering a wide variety of makeup products, they prioritize clean beauty and skin health. Each item is thoughtfully formulated to be hypoallergenic, ensuring that customers experience both safety and performance. The brand's product range includes an extensive selection of lip colors, eyeshadows, and blushes, all designed to enhance natural beauty without compromising on quality. With more than 42 lipstick shades, 28 lip gloss options, and 42 eyeshadow colors, customers are guaranteed a vibrant palette to choose from. The commitment to clean ingredients ensures that users can enjoy their cosmetics worry-free. Additionally, the brand offers a generous return policy, allowing customers ample time to try products with the confidence of being able to return or exchange items within six months, regardless of condition. They also foster a supportive community with their free VIP membership program, providing exclusive discounts, sneak previews, and priority customer service. This brand demonstrates a passion for beauty that is accessible and safe, appealing to conscious consumers who refuse to settle for less. Discover their exciting range for an empowering makeup experience. For further details, visit the website or reach out directly for inquiries.
Not available
Supplier name
 
Manufacturers
Operating in the private label cosmetics manufacturing sector, this company has solidified its position as a leader in organic cosmetics in India. With a focus on natural formulations, they are committed to delivering products that meet the highest quality standards, utilizing state-of-the-art technology and stringent FDA-approved Good Manufacturing Practices (GMPs). Their product range encompasses skin care, hair care, body & bath care, and makeup, including specialized formulations up to 98% natural ingredients. The company emphasizes customer satisfaction by offering customized formulations and packaging solutions, supported by a skilled team of chemists and technical experts. Their comprehensive process involves stages such as idea comprehension, refinement, research and development, production, quality checks, packaging, and shipping. The company's facilities boast advanced equipment and technology, including automatic filling and capping machines, high-speed sealing equipment, and computerized batch coding. They offer a batch filling capacity of up to 40 different products, ensuring efficiency and scalability for clients' needs. For more information or to discuss collaboration opportunities, please visit their website or reach out directly.
Trends, Kinc Biocare
Supplier name
 
Manufacturers
This organization is a prominent player in the cosmetics industry, dedicated to providing a wide array of makeup products tailored to the needs of brand owners and entrepreneurs. With over 31 years of experience, they adeptly manage the entire manufacturing process, from research and development to packaging design and quality control. The supplier offers a vast catalog that includes various cosmetics, such as solid lipsticks, liquid lipsticks, lip gloss, eyeliners, mascaras, foundations, BB creams, and much more. Their commitment to quality is reflected in their use of top-notch, natural, and paraben-free ingredients sourced from reputable suppliers, ensuring a safe and effective product line. In addition to traditional manufacturing, they provide customizable solutions—from private labeling to exclusive package design—catering to both startup brands and established businesses looking to expand their product offerings. The supplier guarantees efficient production with a focus on sustainability, leveraging a pollution-free clean room environment and cruelty-free practices. To support entrepreneurs in launching competitive beauty brands, they offer all-in-one services that include flexible packaging options, rapid lead times, and extensive formula libraries. Their team is dedicated to exceeding client expectations while fostering long-term partnerships with brands. For those interested in exploring how this supplier can meet their specific needs, further details can be found on their website or by reaching out directly for personalized assistance.
Not available
Supplier name
 
Manufacturers
Operating within the cosmetic packaging industry, this manufacturer has established itself as a leader in producing bespoke packaging solutions. Founded in 2010, the company boasts a state-of-the-art facility covering over seven thousand square meters and employs more than 400 skilled workers and designers. Their comprehensive production capabilities encompass all aspects of packaging from research and development to mold making and decorative finishes. Services include injection and blow molding, silk screening, hot stamping, and UV coating, enabling the creation of custom cosmetic boxes and cases tailored to client specifications. The product range features a variety of items including rigid cardboard gift boxes, cosmetic cases, and attention-grabbing containers like lip gloss bottles and eyeshadow palettes. The emphasis on customization ensures that each product meets the unique branding and functional needs of clients. Additionally, the company’s cost-effective solutions and commitment to quality assurance position it as a competitive supplier in the market. With a keen understanding of the industry’s demands, the company maintains a small minimum order quantity (MOQ) policy, facilitating tailored solutions for all project sizes. Fast delivery options enhance customer satisfaction. To learn more about available products or receive a pricelist, interested parties are encouraged to visit the website or reach out directly for assistance.
Not available
Supplier name
 
Manufacturers
With a foundation built on the marriage of beauty and science, this esteemed player in the cosmetics industry prides itself on creating products that not only enhance your natural beauty but are also kind to your skin. Over the years, the company has curated a vast array of makeup, skincare, and accessories that cater to diverse beauty needs and preferences. Whether you're seeking the perfect eyeshadow palette, a long-lasting lipstick, or a gentle skin serum, their product line is meticulously designed to meet the highest standards of safety, efficacy, and sustainability. The brand's revolutionary Freedom System allows for the ultimate customization of your makeup palette, ensuring that each customer can create something that truly reflects their unique style. A commitment to research and development is evident, with the company's in-house R&D center constantly innovating to bring forward the next generation of beauty products, including vegan formulations that support a more ethical beauty regimen. Partnering with the beauty industry pioneer means access to a selection of cosmetically advanced products, celebrated universally for their exceptional quality. Whether you are a professional makeup artist or a beauty enthusiast, this brand offers everything from essential makeup brushes and accessories to specialized skincare products. Embrace the opportunity to enhance your beauty routine and achieve that perfect look. For personalized advice and a more extensive catalog of their offerings, you are invited to get in touch or visit their online collection.
Inglot, Freedom System, Inglot Playinn
Supplier name
 
Manufacturers
The supplier operates in the dynamic cosmetics sector, providing a comprehensive range of makeup products that cater to various customer needs. Their portfolio includes high pigment eyeshadows, liquid foundations, and specialized face paints, ensuring there is something for everyone, from everyday users to professional makeup artists. With a focus on quality and innovation, the supplier showcases an impressive selection of products, such as waterproof metallic eyeshadows and vibrant lip glosses that stand out in today's competitive market. Their commitment to utilizing advanced formulas and techniques is reflected in their offerings, which not only enhance beauty but also meet the demands of modern consumers seeking reliable, performance-driven cosmetics. In addition to their product diversity, the supplier pushes the boundaries of creativity with unique items like chameleon lip gloss and multi-color cheek makeup. The goal is clear: to inspire makeup enthusiasts and professionals alike through high-quality, trendy products that spark creativity and enhance beauty. For anyone interested in exploring extensive makeup options that embody style, quality, and innovation, the supplier encourages inquiries and offers a wealth of information on their website. Potential customers or partners are invited to reach out directly for more details and to discover the full range of offerings available.
Not available
Supplier name
 
Manufacturers
Operating within the dynamic cosmetics industry, this supplier stands out as a premier manufacturer of color cosmetics, dedicating their expertise to the unique needs of beauty brands. Their specialization encompasses a diverse range of products, from vibrant lipsticks and foundations to eye shadows and pressed powders, all proudly made in the USA. The supplier is passionate about the Clean Beauty Movement, using ethically sourced ingredients and sustainable practices. Their formulations are carefully crafted to align with high standards, ensuring quality, performance, and the well-being of both consumers and the environment. This commitment resonates with retailers and brands seeking to provide non-toxic and cruelty-free options to their customers. In addition to color cosmetics, they offer a broad selection of skincare and personal care products, available under one roof. Their reputation is built on trust, reliability, and a partnership-oriented approach, making them an ideal choice for businesses looking to enhance their product lines. With over 20 years of experience, the supplier fosters strong relationships with their clients, offering tailored solutions that empower businesses to thrive. Their capacity for customization, quick shipping, and flexible order sizes ensures clients get the support they need to stay competitive. For those interested in discovering more about this supplier and exploring their extensive product offerings, they encourage potential partners to visit the website or contact them directly for further information. Join them in shaping the future of beauty with innovative products that prioritize ethics and quality.
Not available
Supplier name
 
Wholesalers
This supplier is a prominent player in the health and wellness industry, particularly focusing on products that promote relaxation and better sleep. With a diverse range of offerings, they cater to customers seeking quality sleep aids and comfort items, ensuring an enhanced experience for daily use. Their product lineup boasts an impressive variety of items, including innovative eye masks that provide undisturbed sleep, hot and cold therapy pillows, and unique bed pillows filled with buckwheat. They prioritize the well-being of their customers by providing thoughtfully designed products that not only promote relaxation but also support overall health. With ongoing commitments to quality and customer satisfaction, this supplier continually updates their collection with the latest in wellness trends and customer feedback. Their dedication to creating effective and comforting sleep solutions resonates with health-conscious consumers looking to improve their sleep quality. The supplier actively encourages potential buyers to explore their extensive catalog of products online. They invite inquiries from retailers and customers alike, fostering a community focused on promoting better sleep and relaxation. For additional information or queries, interested parties are encouraged to visit their website or reach out directly to their customer service team.
Bucky
Supplier name
 
Wholesalers
This supplier specializes in the beauty and personal care sector, providing an extensive selection of high-quality skincare and cosmetic products. The diverse range includes items suitable for various skin types and concerns, emphasizing both effectiveness and luxury. With a commitment to excellence, the supplier collaborates with renowned brands to offer innovative and trendy products that follow the latest industry standards. Their catalog includes popular items from top cosmetics lines, ensuring that customers receive the best options available in the market. The supplier prides itself on exceptional customer service, with support available for inquiries and assistance navigating their large inventory of beauty solutions. Customers can discover selections that cater to their individual preferences, whether for daily use or special occasions. For a complete view of their offerings, customers are encouraged to visit the supplier's website or get in touch directly for personalized recommendations and further insights. Emphasizing both quality and variety, this supplier remains a go-to destination for beauty enthusiasts looking to elevate their skincare and makeup routines.
Christian Dior, Sk Ii, Lancome, Estee Lauder, Natural Beauty, Mori Beauty
Supplier name
 
Manufacturers
The company specializes in the beauty and health sector, providing an extensive variety of products tailored to enhance the daily lives of individuals and families. Its mission revolves around improving the day-to-day beauty and health experiences, ensuring that its products meet the highest standards of quality and satisfaction. With a focus on consumer needs, the company has developed several trusted brands, each designed to cater to a broad demographic—from infants to seniors. This commitment to inclusivity demonstrates its dedication to serving diverse age groups by addressing their unique health and beauty requirements. Quality assurance and customer satisfaction stand as core principles guiding the company’s operations. By prioritizing these values, the business has earned the trust of millions of families worldwide. It believes that providing essential products will significantly contribute to a better quality of life for its consumers. The company is consistently looking for innovative approaches to enhance its product offerings and operational efficiency. By fostering a collaborative and spirited work environment, it invites talented individuals to join its team and contribute to its vision of making life better. For more insights into the company’s products and values, potential customers and partners are encouraged to explore the website or contact the company directly for comprehensive information.
Bambi, Fanbo, Rivera, Sofie

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