Eye Shadow Market Trends, Forecast & Insights [2025]
Last updated Jul 28, 2025
Strong buyer appeal as an affordable, high-rotation beauty staple that enables everyday and special-occasion looks. Wide shade/finish variety encourages multi-item carts and repeat purchases as buyers experiment with colors and trends. The $7–$16 price point supports impulse buys, bundling with complementary cosmetics, and gift sets; compact size keeps shipping costs low and reduces return risk.
Seasonal demand peaks in August; it’s a good time to feature and promote now. Prioritize stock depth in versatile neutrals plus a curated set of on-trend shades, enable bundles/BOGO to lift AOV, and spotlight fast shipping. For future cycles, plan procurement and campaign buildout in June–July to capture the August high.
Seasonal
Peak month: August

Product details
Key details
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$10
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$7 - $16
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High Month AugustLow Month May
Dropship products for Eye Shadow
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Sixteen-color sunset magic eye shadow plate pearl matte earth color Korean makeup eye shadow
USD $3.53

Cappuvini Star Dots Liquid Eye Shadow
USD $2.93

Cappuvini Star Dots Liquid Eye Shadow
USD $2.66

Nine Color Purple Eye Shadow Palette
USD $2.95

High Gloss Liquid Pearlescent Eye Shadow
USD $2.88

Brightening Pearlescent Liquid Eye Shadow Set
USD $4.98

Flowing light, sparkling liquid eye shadow, pearlescent, broken diamond, high-light lying silkworm monochrome eye shadow liquid
USD $2.88

Gradient Two Color Waterproof Eye Shadow Pen
USD $3.11

Gradient Two Color Eye Shadow Pen Waterproof
USD $3.05

13 PCS Colorful Makeup Brush Set Eye Shadow Foundation Women's Makeup Brushes Eye Shadow Blush Beauty Soft Makeup Toolkit
USD $0.76

13 PCS color makeup brush set eye shadow foundation ladies makeup brush eye shadow blush beauty soft makeup kit Kawaii
USD $3.33

Matte Eye Shadow Double Color Palette for Women
USD $2.16
Top suppliers for “Eye Shadow”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Specializing in gluten-free cosmetics, this innovative brand caters to individuals with celiac disease and gluten sensitivities, alongside those with sensitive skin. Offering a wide variety of makeup products, they prioritize clean beauty and skin health. Each item is thoughtfully formulated to be hypoallergenic, ensuring that customers experience both safety and performance.
The brand's product range includes an extensive selection of lip colors, eyeshadows, and blushes, all designed to enhance natural beauty without compromising on quality. With more than 42 lipstick shades, 28 lip gloss options, and 42 eyeshadow colors, customers are guaranteed a vibrant palette to choose from. The commitment to clean ingredients ensures that users can enjoy their cosmetics worry-free.
Additionally, the brand offers a generous return policy, allowing customers ample time to try products with the confidence of being able to return or exchange items within six months, regardless of condition. They also foster a supportive community with their free VIP membership program, providing exclusive discounts, sneak previews, and priority customer service.
This brand demonstrates a passion for beauty that is accessible and safe, appealing to conscious consumers who refuse to settle for less. Discover their exciting range for an empowering makeup experience. For further details, visit the website or reach out directly for inquiries.
Not available
Supplier name
Wholesalers
This supplier specializes in the beauty and personal care sector, providing an extensive selection of high-quality skincare and cosmetic products. The diverse range includes items suitable for various skin types and concerns, emphasizing both effectiveness and luxury.
With a commitment to excellence, the supplier collaborates with renowned brands to offer innovative and trendy products that follow the latest industry standards. Their catalog includes popular items from top cosmetics lines, ensuring that customers receive the best options available in the market.
The supplier prides itself on exceptional customer service, with support available for inquiries and assistance navigating their large inventory of beauty solutions. Customers can discover selections that cater to their individual preferences, whether for daily use or special occasions.
For a complete view of their offerings, customers are encouraged to visit the supplier's website or get in touch directly for personalized recommendations and further insights. Emphasizing both quality and variety, this supplier remains a go-to destination for beauty enthusiasts looking to elevate their skincare and makeup routines.
Christian Dior, Sk Ii, Lancome, Estee Lauder, Natural Beauty, Mori Beauty
Supplier name
Wholesalers
This supplier is a prominent player in the health and wellness industry, particularly focusing on products that promote relaxation and better sleep. With a diverse range of offerings, they cater to customers seeking quality sleep aids and comfort items, ensuring an enhanced experience for daily use.
Their product lineup boasts an impressive variety of items, including innovative eye masks that provide undisturbed sleep, hot and cold therapy pillows, and unique bed pillows filled with buckwheat. They prioritize the well-being of their customers by providing thoughtfully designed products that not only promote relaxation but also support overall health.
With ongoing commitments to quality and customer satisfaction, this supplier continually updates their collection with the latest in wellness trends and customer feedback. Their dedication to creating effective and comforting sleep solutions resonates with health-conscious consumers looking to improve their sleep quality.
The supplier actively encourages potential buyers to explore their extensive catalog of products online. They invite inquiries from retailers and customers alike, fostering a community focused on promoting better sleep and relaxation. For additional information or queries, interested parties are encouraged to visit their website or reach out directly to their customer service team.
Bucky
Supplier name
Wholesalers
Operating within the wholesale jewelry industry, this supplier is recognized for its extensive collection that includes over 10,000 finely crafted styles. Their product offerings range from rings and necklaces to bracelets, all made from durable and tarnish-resistant materials such as surgical-grade stainless steel and sterling silver.
The supplier caters primarily to retailers, boutiques, and online businesses, allowing them to stock their stores with versatile pieces that cater to various tastes. Their commitment to quality ensures that every item meets high standards, appealing to a broad customer base.
Additionally, this supplier emphasizes support for its business partners by providing essential resources, including educational materials, starter kits, and custom stamping tools to enhance personalization services. Their goal is to equip businesses with everything necessary to thrive in the competitive wholesale jewelry market.
With a focus on trending designs and timeless pieces alike, they strive to maximize profits for their partners. Customers can confidently place orders knowing they are acquiring high-demand wholesale jewelry. For further information, feel free to explore the website or reach out directly for assistance.
Not available
Supplier name
Manufacturers
The company specializes in the beauty and health sector, providing an extensive variety of products tailored to enhance the daily lives of individuals and families. Its mission revolves around improving the day-to-day beauty and health experiences, ensuring that its products meet the highest standards of quality and satisfaction.
With a focus on consumer needs, the company has developed several trusted brands, each designed to cater to a broad demographic—from infants to seniors. This commitment to inclusivity demonstrates its dedication to serving diverse age groups by addressing their unique health and beauty requirements.
Quality assurance and customer satisfaction stand as core principles guiding the company’s operations. By prioritizing these values, the business has earned the trust of millions of families worldwide. It believes that providing essential products will significantly contribute to a better quality of life for its consumers.
The company is consistently looking for innovative approaches to enhance its product offerings and operational efficiency. By fostering a collaborative and spirited work environment, it invites talented individuals to join its team and contribute to its vision of making life better.
For more insights into the company’s products and values, potential customers and partners are encouraged to explore the website or contact the company directly for comprehensive information.
Bambi, Fanbo, Rivera, Sofie
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
Liquidators
This supplier operates in the dynamic jewelry industry, providing customers with an impressive assortment of products that cater to various tastes and occasions. Their collection features fine jewelry, ranging from classic rings to eye-catching necklaces and elegant bracelets. Attention to detail and a commitment to craftsmanship highlight each piece, ensuring that customers receive the highest quality items.
Focused on both style and substance, this supplier offers an array of distinct designs, including popular wedding and promise rings, fashionable chains, and meaningful pendants. They understand that jewelry is not just about aesthetics but also about significance and personalization, which is evident in their thoughtful product offerings.
Additionally, the supplier stays attuned to market trends, regularly introducing new products and designs that reflect contemporary styles while honoring traditional craftsmanship. Their catalog is diverse, catering to various demographics, whether it be unique children’s jewelry or stylish pieces for adults.
Quality service and customer satisfaction are paramount, with the supplier encouraging potential buyers to explore their extensive range. For those interested in discovering more about their unique jewelry offerings, visiting their website or contacting them directly is highly recommended.
Not available
Supplier name
Wholesalers
The supplier functions in the general merchandise sector, serving as a key distributor and wholesaler for a wide variety of products. Established in 1984, it has since positioned itself as a trusted partner for numerous businesses, from dollar and discount stores to supermarkets and toy retailers.
With an extensive selection of items, this supplier provides everything from wholesale housewares and personal care products to toys and gift items. Customers can find products featuring popular licensed characters like Spiderman, Star Wars, and Hello Kitty, ensuring a marketable inventory for their retail operations.
The supplier prides itself on facilitating a seamless online shopping experience through its advanced website, designed for ease of navigation and order placement. Clients can browse an organized catalog, access real-time inventory information, and benefit from significant savings on bulk orders. The minimum purchase is set at $500, appealing to businesses looking to stock up on essential items.
In addition to everyday necessities, seasonal items and special promotions are regularly updated, allowing customers to stay competitive in their respective markets. With a commitment to customer satisfaction and a wide array of branded name products such as Tide and Dove, this supplier remains a leading choice for wholesale distribution.
For more insights and to explore the full range of offerings, interested parties are invited to visit the website or get in touch directly.
Hot Wheels, Dove, Fisher Price, Tide, Sterilite
Supplier name
Dropshippers
This supplier is a key player in the jewelry industry, dedicated to providing premium-quality products at competitive prices. Their extensive range includes exquisite pieces made from lab-grown diamonds and vibrant colored gemstones, catering to a discerning clientele.
Understanding the evolving preferences of consumers, the supplier emphasizes thoughtful design and high craftsmanship in every piece. From elegant engagement rings to stunning earrings, each item reflects a commitment to beauty and quality, ensuring that customers find products they adore.
The supplier’s customer service is top-notch, with a team that is responsive and knowledgeable about the offerings. They are committed to fostering strong relationships with retailers, making it easy for them to connect and place orders.
Additionally, the supplier keeps up with current trends, offering trendy merchandise that appeals to a wide audience. Their operations are designed to be cutting-edge, ensuring timely deliveries and smooth transactions.
With a focus on transparency and customer satisfaction, this supplier is poised to be an essential resource for those in the jewelry retail market. Retailers looking for reliable partners in this space are encouraged to explore the full product range and reach out for further information by visiting the website or contacting the supplier directly.
Not available
Supplier name
Wholesalers
This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety.
With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience.
Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle.
Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses.
To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.
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