Etude House Market Trends, Forecast & Insights [2025]

Last updated Dec 15, 2025
K‑beauty makeup/skincare at an impulse‑friendly $9–$16 price point, appealing to buyers seeking affordable, trend‑driven items and simple gifts. The accessible pricing encourages trial and repeat purchase, and works well as an add‑on to lift basket size without deep discounting. Seasonality peaks in July; sellers should ramp inventory by May–June. With the current month in August, demand is likely easing post‑peak, so favor selling through existing stock with targeted promos and cautious replenishment. If onboarding now, start with a small test to benchmark performance ahead of next summer’s build.
About the product
Etude House is a popular South Korean cosmetics brand known for its trendy makeup and skincare products aimed primarily at a young demographic, featuring playful packaging and a variety of items ranging from lip tints to facial masks. The product class encompasses a wide range of beauty essentials that appeal to buyers who prioritize both aesthetics and innovative formulations in their beauty routines.
Key details
  • $12
  • $9 - $16
Relative Interest
 
Seasonality
High Month Jul
Low Month Nov
Dropship products for Etude House

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more

Top suppliers for “Etude House”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating within the beauty industry, this supplier stands out in the wholesale distribution of Korean cosmetics and skincare products. They provide an extensive array of offerings, focusing on products designed to achieve flawless skin, while catering to the growing demand for K beauty in the USA. With a wide selection of items from renowned Korean brands, they ensure business owners have access to high-quality products at reasonable prices. Their portfolio includes not just Korean skincare, but also popular Japanese cosmetics, providing a diverse range to meet various customer needs. This supplier is dedicated to simplifying the ordering process for businesses. Their website features detailed product listings alongside a clear wholesale ordering system that accommodates companies, regardless of size, with a minimum order requirement designed to be accessible and manageable. In addition to product diversity, they emphasize product quality, maintaining industry standards to guarantee satisfaction and reduce customer returns. With a robust logistics network, they promise reliable delivery to keep inventory stocked and businesses running smoothly. Overall, this supplier is committed to being a trusted partner for many retailers and distributors across the globe, empowering them to succeed in the competitive beauty market. They invite interested parties to explore their offerings by visiting the website or contacting customer support for inquiries and assistance.
Etude House, Cosrx
Supplier name
 
Wholesalers
Operating in the wholesale jewellery sector, this supplier has established a solid presence since 1988, continuously enhancing its reputation in Australia. They specialize in a diverse array of jewellery products, with a focus on sterling silver and stainless steel items, catering to the needs of retailers across the country. With an emphasis on customer service, this supplier ensures that their product offerings are not only high quality but also competitively priced, helping retailers achieve success in an ever-evolving market. By consistently sourcing new items and staying attuned to current trends, they maintain a dynamic catalogue that appeals to a wide range of clientele. In addition to focusing on jewellery, this supplier also provides various display and packaging solutions to assist businesses in merchandising their products effectively. Their comprehensive approach aims to deliver an unmatched experience in wholesale jewellery transactions, reinforcing their status as a reliable partner for retailers. Customers can always expect to find an extensive range of products, from classic items to contemporary designs, that align with fashion trends. Their commitment to keeping stock updated ensures that retailers have access to the popular pieces their clientele is seeking. To learn more about their offerings and services, interested parties are encouraged to visit the website or contact them directly for detailed inquiries. Staying informed is key to creating a successful partnership that supports business growth and customer satisfaction.
Allure, Silver Essentials, Tiny Treasures, Blaze, Steel Series, Titanium Series, Tungsten Series, Zirconium Series
Supplier name
 
Wholesalers
In the travel accessories sector, this supplier is dedicated to crafting innovative, multifunctional bags that cater to the needs of modern travelers. Their extensive product range includes backpacks, totes, and duffels, designed to enhance your travel experience with both style and practicality. With a keen focus on quality and functionality, each product is thoughtfully engineered to accommodate various lifestyles, making them ideal companions for daily commutes, weekend getaways, or adventurous journeys. The combination of smart design and user-friendly features sets these bags apart in a competitive market. In addition to their commitment to quality, this supplier prioritizes sustainability. Many collections incorporate eco-friendly materials, inviting users to make responsible choices without compromising on style. This approach not only caters to environmentally-conscious consumers but also reflects the supplier's ethos of merging form with ecological responsibility. Customer satisfaction is paramount; positive reviews highlight the comfort and versatility of their products, with users praising the bags' ample space, sturdy construction, and thoughtful compartments that simplify organization. Whether you need a reliable laptop bag, a spacious travel duffel, or a stylish everyday backpack, this supplier offers functional solutions that adapt to your lifestyle. For those interested in exploring their offerings further, a wealth of information is available on the website. Potential customers are invited to reach out directly for inquiries about specific products or collaborations. Discover the perfect bag that seamlessly merges style with practicality.
Not available
Supplier name
 
Wholesalers, Manufacturers
This company is a leader in the luxury pet fashion industry, providing a curated selection of items that cater to pet lovers who value style and quality. The brand emphasizes the importance of creating a luxurious experience for pets through thoughtfully designed products that combine fashion with functionality. Their extensive product range includes carriers, toys, collars, leads, blankets, and apparel, including sweaters and coats, designed to keep pets comfortable while making a statement. They are particularly known for using premium materials such as Harris Tweed, resulting in durable and stylish items intended for discerning customers. In addition to their ready-made collections, the company embraces a bespoke approach, allowing customers to tailor products to their individual needs and preferences. This attention to detail sets the brand apart in a competitive market, ensuring a unique shopping experience. With a focus on sustainability and ethical practices, they also strive to reduce their environmental impact while maintaining exceptional quality. Their products not only cater to practical needs but also reflect a lifestyle choice for pet owners who are passionate about elevating their pets’ daily lives. For those interested in learning more about their offerings or exploring their extensive catalogue, visiting the website or making direct contact is encouraged.
Harris Tweed
Supplier name
 
Liquidators
This supplier operates in the dynamic jewelry industry, providing customers with an impressive assortment of products that cater to various tastes and occasions. Their collection features fine jewelry, ranging from classic rings to eye-catching necklaces and elegant bracelets. Attention to detail and a commitment to craftsmanship highlight each piece, ensuring that customers receive the highest quality items. Focused on both style and substance, this supplier offers an array of distinct designs, including popular wedding and promise rings, fashionable chains, and meaningful pendants. They understand that jewelry is not just about aesthetics but also about significance and personalization, which is evident in their thoughtful product offerings. Additionally, the supplier stays attuned to market trends, regularly introducing new products and designs that reflect contemporary styles while honoring traditional craftsmanship. Their catalog is diverse, catering to various demographics, whether it be unique children’s jewelry or stylish pieces for adults. Quality service and customer satisfaction are paramount, with the supplier encouraging potential buyers to explore their extensive range. For those interested in discovering more about their unique jewelry offerings, visiting their website or contacting them directly is highly recommended.
Not available
Supplier name
 
Wholesalers
This supplier specializes in the fragrance industry, providing a diverse array of products tailored for perfume enthusiasts and resellers alike. Their impressive catalog features everything from original designer perfumes to exclusive Arabian scents, catering to various preferences and occasions. In addition to traditional fragrances, the supplier also offers a collection of perfume oils, body mists, and body sprays, expanding the possibilities for customers. Notably, they provide unboxed and tester versions of numerous popular perfumes, making premium scents more accessible. With over 5,000 types of perfumes and diffusers available, there’s something for everyone in their offerings. The supplier emphasizes quality and affordability, allowing customers to find elegant and luxurious fragrances that fit their budget. Their gift sets make perfect presents for any occasion, encouraging customers to indulge themselves or delight others with unique scent experiences. Located in Nigeria, they are committed to outstanding customer service and strive to accommodate orders, including bulky requests which may incur additional delivery charges. By ensuring a seamless experience, the supplier fosters strong relationships with resellers and end-users alike. For further details or inquiries, interested parties are invited to visit their website or direct their questions to the contact options provided.
Azzaro, Bvlgari, Jean Paul Gaultier, Dkny, Emporio Armani, Valentino, Coco Mademoiselle, Mont Blanc, Dolce And Gabbana
Supplier name
 
Wholesalers, Liquidators, Manufacturers
We are a High-End Overstock Apparel and Closeout Clothing Liquidator. We sell below wholesale Women's, Men's, Plus Size, Juniors, Children's, Dresses, Suits, Handbags and much more. Brands like Ralph lauren, Tommy Hilfiger, Calvin Klein, DKNY and much more.
Nfl, Mlb
Supplier name
 
Manufacturers
Operating within the plush toy industry, this supplier has established itself as a premier provider of imaginative and high-quality plush toys designed for comfort and enjoyment. With a product range that includes an array of cute, collectible plush characters, the company captures the essence of playful creativity combined with superior craftsmanship. The supplier's offerings encompass a variety of plush collectibles, baby products, and licensed character toys. Each product is meticulously crafted, ensuring that every detail resonates with warmth, charm, and joy. From delightful characters reminiscent of favorite foods to engaging interactive toys for babies, the supplier’s catalog features something for every age and occasion. In addition to its unique product offerings, this supplier is dedicated to maintaining high standards of quality and safety across all items. The company’s commitment to excellence has made it a respected name in the industry, recognized for both its innovative designs and the joy it brings to its customers. With a history rooted in consumer satisfaction and continuous improvement, the supplier invites potential partners and customers to explore its extensive collection. For further information, please visit the website or contact directly to discover more about the exciting range of available products.
Tokidoki, Aurora, Dr. Seuss, Ebba, Breyer, Tasty Peach, Smileyworld, Moomin, Clifford, Spot
Supplier name
 
Wholesalers
The supplier is a leader in the furniture industry, dedicated to creating heirloom-quality pieces that combine sustainability with exquisite craftsmanship. For nearly two decades, they have been at the forefront of designing furniture that is not only beautiful but also built to last across generations. With a steadfast commitment to sustainability, this supplier carefully selects materials that honor the environment while ensuring that every product resonates with the values of a modern lifestyle. Their expertise encompasses a diverse range of furniture types, including beds, dining tables, seating, and outdoor pieces, all tailored to meet the diverse needs of their clients. A hallmark of their creations is the ability of each piece to evolve over time, growing more beautiful through age and use. By partnering with master craftsmen and employing meticulous design thinking, the supplier ensures that each item brings joy and functionality into everyday spaces. In addition to their remarkable product lineup, they emphasize an educational approach, offering insights into their materials and the sustainable practices they adhere to. Their showroom invites customers to experience firsthand the quality and design philosophy behind their offerings, reinforcing a connection to well-crafted furniture. For those interested in elevating their home environments with meaningful, sustainable furniture, the supplier invites further exploration of their collections. Visitors can learn more about their ethos, view products, or initiate custom work by visiting their website or contacting them directly.
Not available
Supplier name
 
Manufacturers
This established business operates in the fashion accessory industry, focusing on the design and production of high-quality hip bags, fanny packs, and leather accessories. Each product is designed to provide functional ease while catering to current trends, ensuring that they meet the needs of a fashion-conscious clientele. Utilizing recycled, reclaimed, and exotic leathers such as deerskin, cowhide, and even alligator, their products are not only stylish but also environmentally responsible. Handmade by skilled artisans, each bag is a testament to quality craftsmanship, making it an individual piece rather than a mass-produced item. Furthermore, this business places great emphasis on customization, allowing clients to tailor orders to their specific desires, ensuring a personal touch to every purchase. The range of offerings includes everything from concealed carry hip bags to trendy double pocket designs, appealing to a diverse customer base. With a commitment to quality and unique style apparent in every item, the brand stands out in an increasingly competitive marketplace. Fashion enthusiasts and practical users alike will find something that resonates with their personal style within their extensive collections. Inviting potential customers to explore their curated selection, the company encourages visits to their website for a deeper understanding of their offerings and the possibility to engage directly for any inquiries or custom requests.
Not available

Related products

Lip Gloss
Decreasing
-60.3% Growth
Broad appeal at an accessible $7–$12 price point makes this a high-velocity, impulse-friendly beauty add-on. Buyers look for shine, hydration, and easy shade experimentation, making variety (finishes, tints, flavors) and bundles effective
Mud Mask
Decreasing
-42.7% Growth
A skincare staple that buyers seek for deep-cleansing, oil absorption, and pore care, with strong at-home self-care appeal. The $10–$19 price point encourages trial and add-to-cart behavior and fits well in entry skincare assortments or bundles, with particular interest from oily and acne-prone segments
Makeup Bag
Increasing
10.4% Growth
Appeals to buyers as an everyday organizer for cosmetics and toiletries and a travel-friendly accessory; it’s also a popular, affordable gift. At a $9–$20 price point, it converts well as an impulse add-on and bundles easily with beauty or travel products, supporting multipacks and style/size variants to drive AOV
Mascara
Decreasing
-0.2% Growth
High-frequency, everyday beauty item with broad appeal and clear value at a $8–$26 price point. Buyers seek lengthening/volumizing and waterproof options, making variant breadth important
Nail Supplies
Decreasing
-37.9% Growth
Broad, repeatable demand from buyers managing at‑home manicures and between‑salon upkeep. Trend‑driven shades and nail art accessories prompt frequent replenishment and discovery
Cluster Lashes
Decreasing
-22.7% Growth
Appeals to buyers as an affordable, at‑home way to achieve fuller lashes without a salon visit, with flexible looks (natural to dramatic) and repeat purchase behavior. The $8–$13 price point supports impulse buys, trial, and multipacks, making it easy for sellers to drive AOV via add‑ons and simple merchandising alongside compatible beauty accessories
Rose Water
Decreasing
-37.1% Growth
Buyers typically seek this for gentle, natural skincare (toner/face mist) and light culinary use, giving it broad appeal across beauty, wellness, and pantry categories. The $10–$20 price supports impulse purchases and bundling, making it a low-risk AOV booster for an eCommerce store
Facial Care
Decreasing
-15.7% Growth
Broad, steady demand driven by daily-use routines and replenishment makes this a reliable cart-builder. Buyers look for solutions across common needs (hydration, breakouts, anti‑aging), and the $10–$20 price band supports impulse adds and bundling to lift AOV
Mink False Eyelashes
Increasing
246.3% Growth
Premium natural-look false lashes appeal to buyers seeking a luxe, realistic enhancement for events and daily wear; perceived quality and reusability drive repeat purchases and justify an affordable-luxury price point. Typical retail pricing is $8–$10, allowing sellers room for margin through bundles, multi-packs, or complementary upsells (adhesives, applicators)
Concealer
Decreasing
-13.4% Growth
Broad appeal as a daily makeup staple that hides imperfections and under-eye circles, driving consistent, repeat demand. The $7–$14 price point encourages impulse adds and bundling, with low weight enabling cheap, fast fulfillment
Face Cleansing Oil
Decreasing
-33.8% Growth
Appeals to buyers seeking a gentle, non-stripping cleanse that efficiently removes makeup and SPF, with broad appeal to dry or sensitive skin types and those following double-cleansing routines. It’s a replenishable consumable, encouraging repeat purchases, and the $15–$25 price range fits mid-tier skincare baskets without friction, making it easy to add to carts and bundles
Lancome
Decreasing
-54.4% Growth
Prestige beauty with broad recognition and trust, strong gifting appeal, and repeat-purchase potential makes this a traffic-driving addition. Buyers gravitate to its perceived quality in makeup, skincare, and fragrance, and the $30–$65 range hits accessible-luxury price points ideal for gifts and add-ons, supporting basket-building with complementary beauty items
Makeup Remover
Decreasing
-35.5% Growth
A low-priced, high-frequency beauty staple with broad appeal. Buyers look for gentle, effective removal of daily and waterproof makeup with minimal irritation, making it a reliable add-on and repeat purchase
Beauty Products
Decreasing
-12.4% Growth
Strong buyer appeal is driven by everyday self-care needs, easy giftability, and broad demographics. The $8–$30 price range fits impulse purchases, stocking stuffers, and add‑ons, enabling cross‑sell and bundle strategies that lift cart value
Eyelashes
Decreasing
-50.3% Growth
Buyers choose this category for a fast, affordable way to elevate makeup looks for events, photos, and nights out. The $8–$13 price point fits impulse and add‑on behavior in beauty, with broad appeal across everyday wearers and special‑occasion shoppers, making it a reliable traffic and basket‑builder for an eCommerce store
Skin Whitening Cream
Decreasing
-92% Growth
Topical complexion-brightening cream positioned in the cosmetic/skincare category, retailed at roughly $14–$34. Buyers typically purchase for aesthetic reasons—evening skin tone, addressing hyperpigmentation and general complexion enhancement—making it attractive for add-to-cart and routine skincare purchases
Organic Cosmetics
Decreasing
-48.1% Growth
Strong buyer interest is driven by perceived cleaner formulations, gentler skin feel, and alignment with eco-conscious values. The $10–$27 price band supports impulse buys, sampling, and bundling to lift AOV, while compact SKUs reduce shipping costs and returns risk
Beauty Kit
Increasing
9.2% Growth
Small, giftable cosmetics bundle that attracts buyers looking for affordable presents, trial/sample sets, or travel-friendly kits. Typical retail price sits at $13–$30, placing it in the low-to-mid gifting tier and making it attractive for impulse purchases and promotional bundles
Moroccan Black Soap
Decreasing
-87.7% Growth
Natural, exfoliating body cleanser with spa-at-home appeal that buyers seek for deep cleansing and smooth skin. Widely known in traditional bath routines and often paired with an exfoliating mitt, it resonates with clean/heritage beauty trends
Wrinkle Cream
Decreasing
-24.1% Growth
Strong, steady demand driven by buyers seeking visible anti-aging benefits (fine-line reduction, hydration, preventative care) and replenishable skincare routines. The $15–$26 price band is accessible and competitive, making it a low-friction add-to-cart and a viable basket-builder alongside cleansers, serums, and SPF
Feedback