Etude House Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025
K‑beauty makeup/skincare at an impulse‑friendly $9–$16 price point, appealing to buyers seeking affordable, trend‑driven items and simple gifts. The accessible pricing encourages trial and repeat purchase, and works well as an add‑on to lift basket size without deep discounting. Seasonality peaks in July; sellers should ramp inventory by May–June. With the current month in August, demand is likely easing post‑peak, so favor selling through existing stock with targeted promos and cautious replenishment. If onboarding now, start with a small test to benchmark performance ahead of next summer’s build.
About the product
Etude House is a popular South Korean cosmetics brand known for its trendy makeup and skincare products aimed primarily at a young demographic, featuring playful packaging and a variety of items ranging from lip tints to facial masks. The product class encompasses a wide range of beauty essentials that appeal to buyers who prioritize both aesthetics and innovative formulations in their beauty routines.
Key details
  • $12
  • $9 - $16
Relative Interest
 
Seasonality
High Month Jul
Low Month Nov
Dropship products for Etude House

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more

Top suppliers for “Etude House”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating within the beauty industry, this supplier stands out in the wholesale distribution of Korean cosmetics and skincare products. They provide an extensive array of offerings, focusing on products designed to achieve flawless skin, while catering to the growing demand for K beauty in the USA. With a wide selection of items from renowned Korean brands, they ensure business owners have access to high-quality products at reasonable prices. Their portfolio includes not just Korean skincare, but also popular Japanese cosmetics, providing a diverse range to meet various customer needs. This supplier is dedicated to simplifying the ordering process for businesses. Their website features detailed product listings alongside a clear wholesale ordering system that accommodates companies, regardless of size, with a minimum order requirement designed to be accessible and manageable. In addition to product diversity, they emphasize product quality, maintaining industry standards to guarantee satisfaction and reduce customer returns. With a robust logistics network, they promise reliable delivery to keep inventory stocked and businesses running smoothly. Overall, this supplier is committed to being a trusted partner for many retailers and distributors across the globe, empowering them to succeed in the competitive beauty market. They invite interested parties to explore their offerings by visiting the website or contacting customer support for inquiries and assistance.
Etude House, Cosrx
Supplier name
 
Wholesalers
Operating in the wholesale jewellery sector, this supplier has established a solid presence since 1988, continuously enhancing its reputation in Australia. They specialize in a diverse array of jewellery products, with a focus on sterling silver and stainless steel items, catering to the needs of retailers across the country. With an emphasis on customer service, this supplier ensures that their product offerings are not only high quality but also competitively priced, helping retailers achieve success in an ever-evolving market. By consistently sourcing new items and staying attuned to current trends, they maintain a dynamic catalogue that appeals to a wide range of clientele. In addition to focusing on jewellery, this supplier also provides various display and packaging solutions to assist businesses in merchandising their products effectively. Their comprehensive approach aims to deliver an unmatched experience in wholesale jewellery transactions, reinforcing their status as a reliable partner for retailers. Customers can always expect to find an extensive range of products, from classic items to contemporary designs, that align with fashion trends. Their commitment to keeping stock updated ensures that retailers have access to the popular pieces their clientele is seeking. To learn more about their offerings and services, interested parties are encouraged to visit the website or contact them directly for detailed inquiries. Staying informed is key to creating a successful partnership that supports business growth and customer satisfaction.
Allure, Silver Essentials, Tiny Treasures, Blaze, Steel Series, Titanium Series, Tungsten Series, Zirconium Series
Supplier name
 
Wholesalers
In the travel accessories sector, this supplier is dedicated to crafting innovative, multifunctional bags that cater to the needs of modern travelers. Their extensive product range includes backpacks, totes, and duffels, designed to enhance your travel experience with both style and practicality. With a keen focus on quality and functionality, each product is thoughtfully engineered to accommodate various lifestyles, making them ideal companions for daily commutes, weekend getaways, or adventurous journeys. The combination of smart design and user-friendly features sets these bags apart in a competitive market. In addition to their commitment to quality, this supplier prioritizes sustainability. Many collections incorporate eco-friendly materials, inviting users to make responsible choices without compromising on style. This approach not only caters to environmentally-conscious consumers but also reflects the supplier's ethos of merging form with ecological responsibility. Customer satisfaction is paramount; positive reviews highlight the comfort and versatility of their products, with users praising the bags' ample space, sturdy construction, and thoughtful compartments that simplify organization. Whether you need a reliable laptop bag, a spacious travel duffel, or a stylish everyday backpack, this supplier offers functional solutions that adapt to your lifestyle. For those interested in exploring their offerings further, a wealth of information is available on the website. Potential customers are invited to reach out directly for inquiries about specific products or collaborations. Discover the perfect bag that seamlessly merges style with practicality.
Not available
Supplier name
 
Manufacturers
This supplier is a prominent player in the automotive lighting industry, specializing in amber warning lights and related safety products. With over 50 years of experience, they have established themselves as a leading provider for the North American construction and heavy-vehicle markets. They pride themselves on uncompromising quality, using superior components and materials in their handcrafted products. Their extensive product range includes beacons, minibars, traffic directors, and utility scene illumination, catering to various needs in safety and visibility for vehicles. The core of their business is built on outstanding customer service and efficient delivery, ensuring that clients receive the products they need promptly. They have a dedicated team of engineers available to address inquiries and provide reliable solutions tailored to client specifications. Their commitment to excellence has earned them a loyal customer base, including municipalities and private sector fleets, who appreciate the quality, variety, and innovation reflected in every product. As they continue to grow, their focus remains on providing superior lighting solutions that enhance safety and performance on the road. Interested parties are encouraged to learn more about their offerings by visiting their website or reaching out directly for more details on product availability and customization options.
Not available
Supplier name
 
Wholesalers
This supplier specializes in the hospitality sector, offering a comprehensive selection of kitchenware, cutlery, dinnerware, and barware tailored for both commercial and residential use. With over 50 years of industry experience, they have successfully established a reputation for delivering high-quality products that meet the diverse needs of their clientele. Their extensive product lineup encompasses everything from premium cookware and elegant dinnerware to sophisticated barware designed for both professional mixologists and home enthusiasts. Each item is crafted from durable materials, ensuring longevity and performance in demanding environments. The supplier's focus on innovation and quality guarantees that every product enhances the user experience, whether it's during everyday meal preparation or hosting special occasions. Additionally, they represent over 60 recognized brands, each selected for their commitment to quality and design excellence. This diversity allows them to cater to a wide range of preferences, making it easy for customers to find products that resonate with their individual style and requirements. The supplier is dedicated to supporting its customers at every stage of the purchasing process, providing valuable resources such as product imagery and detailed specifications. Interested parties are encouraged to visit their website or contact them directly to discover more about their offerings and how they can contribute to enhancing dining experiences.
Villeroy & Boch, Bormioli Rocco, Chef Inox, Tablekraft, Tramontina, Zanzi, Force, Brew, Costa Nova, Schonwald, Tru Pour
Supplier name
 
Wholesalers
This supplier specializes in the fragrance industry, providing a diverse array of products tailored for perfume enthusiasts and resellers alike. Their impressive catalog features everything from original designer perfumes to exclusive Arabian scents, catering to various preferences and occasions. In addition to traditional fragrances, the supplier also offers a collection of perfume oils, body mists, and body sprays, expanding the possibilities for customers. Notably, they provide unboxed and tester versions of numerous popular perfumes, making premium scents more accessible. With over 5,000 types of perfumes and diffusers available, there’s something for everyone in their offerings. The supplier emphasizes quality and affordability, allowing customers to find elegant and luxurious fragrances that fit their budget. Their gift sets make perfect presents for any occasion, encouraging customers to indulge themselves or delight others with unique scent experiences. Located in Nigeria, they are committed to outstanding customer service and strive to accommodate orders, including bulky requests which may incur additional delivery charges. By ensuring a seamless experience, the supplier fosters strong relationships with resellers and end-users alike. For further details or inquiries, interested parties are invited to visit their website or direct their questions to the contact options provided.
Azzaro, Bvlgari, Jean Paul Gaultier, Dkny, Emporio Armani, Valentino, Coco Mademoiselle, Mont Blanc, Dolce And Gabbana
Supplier name
 
Wholesalers
The supplier is a leader in the furniture industry, dedicated to creating heirloom-quality pieces that combine sustainability with exquisite craftsmanship. For nearly two decades, they have been at the forefront of designing furniture that is not only beautiful but also built to last across generations. With a steadfast commitment to sustainability, this supplier carefully selects materials that honor the environment while ensuring that every product resonates with the values of a modern lifestyle. Their expertise encompasses a diverse range of furniture types, including beds, dining tables, seating, and outdoor pieces, all tailored to meet the diverse needs of their clients. A hallmark of their creations is the ability of each piece to evolve over time, growing more beautiful through age and use. By partnering with master craftsmen and employing meticulous design thinking, the supplier ensures that each item brings joy and functionality into everyday spaces. In addition to their remarkable product lineup, they emphasize an educational approach, offering insights into their materials and the sustainable practices they adhere to. Their showroom invites customers to experience firsthand the quality and design philosophy behind their offerings, reinforcing a connection to well-crafted furniture. For those interested in elevating their home environments with meaningful, sustainable furniture, the supplier invites further exploration of their collections. Visitors can learn more about their ethos, view products, or initiate custom work by visiting their website or contacting them directly.
Not available
Supplier name
 
Manufacturers
Operating within the fine leather goods sector, this supplier is renowned for handcrafting a stunning array of high-quality leather products. The commitment to tradition and craftsmanship is evident in every item produced, from wallets to belts, highlighting the importance of detail and quality control. Based in Pennsylvania, the workshop thrives on utilizing only premium materials, ensuring that all leather goods are built to withstand the test of time while exuding timeless elegance. Their product lineup includes men’s bifold wallets, trifold wallets, and full grain leather belts, designed to cater to various customer preferences. Additionally, the company offers an impressive collection of women’s leather handbags, including versatile options like purses, backpacks, and crossbody bags. Each piece is crafted with the utmost care, illustrating the artisans' dedication to their craft. Their flagship items, such as the bifold wallet with an ID window and premium leather purses, showcase the intricate craftsmanship that sets them apart in the marketplace. Customer feedback consistently emphasizes satisfaction with product quality, fast shipping, and outstanding customer service. Overall, this supplier stands as a reputable choice for those seeking exquisite leather goods. For more information on their offerings and craftsmanship, interested parties are encouraged to visit their website or contact the supplier directly.
Not available
Supplier name
 
Wholesalers
Operating in the beauty and fast-moving consumer goods (FMCG) industry, this prominent wholesale distributor stands out by catering to a global network of clients. With a robust portfolio that includes skincare, makeup, haircare, fragrances, and personal care products, they have successfully supported over 28,000 businesses in enhancing their operational capabilities and market presence. This supplier prioritizes partnership and collaboration, aiming to empower clients with essential logistics and sourcing solutions. Their commitment to providing competitive pricing, industry insights, and reliable customer service has established them as a trusted ally for retailers, e-commerce platforms, and beauty professionals alike. This global distribution network spans the United States, Europe, the Middle East, and Asia, strategically positioning them to meet diverse client demands efficiently. With an emphasis on quality and authenticity, the supplier ensures every product meets rigorous standards, including expiration and compliance checks. Their inventory encompasses more than 500 recognized brands, delivering high-demand products straight from verified sources. Clients can take advantage of flexible minimum order quantities and pre-order options to maintain optimal inventory while benefiting from fast, reliable shipping. For businesses seeking to simplify procurement processes and unlock growth, this distributor offers tailored solutions designed to enhance operational efficiency and market responsiveness. Interested clients are encouraged to explore the wholesale catalog and request quotations to discover a comprehensive range of products suited to their needs.
Color Wow, Nars, Embryolisse, Kerastase, Panoxyl, Fenty Beauty, K18, Sol De Janeiro, Acm, Amlactin
Supplier name
 
Wholesalers
Operating in the wholesale distribution industry, this enterprise excels in providing a wide array of fragrances and cosmetics. Catering to retailers, it prioritizes quality while maintaining competitive pricing, ensuring clients receive the best products for their inventory needs. The company has built a reputation for reliability and customer satisfaction, making it a preferred choice among wholesale distributors. With a focus on unique product offerings, the business emphasizes niche markets within the fragrance and cosmetics sectors. They prominently feature Arabic fragrances and sprays, appealing to diverse cultural tastes and preferences. This specialization allows retailers to offer their customers exclusive products that stand out in the market. Additionally, the company maintains a user-friendly platform for wholesale transactions, ensuring an efficient ordering process. With a minimum order requirement set at $300 USD, it caters primarily to wholesale buyers, allowing them to benefit from bulk purchasing. The team prides itself on exceptional customer service, with dedicated support available to address any inquiries or concerns. Clients can easily reach out via multiple contact methods, reinforcing the company’s commitment to building strong, transparent relationships. For those interested in expanding their product selections, this enterprise is ready to assist. Detailed product catalogs and further assistance can be accessed by visiting the website or contacting the support team directly. In summary, this wholesale distributor stands out in the fragrance and cosmetics market, dedicated to quality and customer focus.
Not available

Related products

Facial Care
Decreasing
-15.7% Growth
Broad, steady demand driven by daily-use routines and replenishment makes this a reliable cart-builder. Buyers look for solutions across common needs (hydration, breakouts, anti‑aging), and the $10–$20 price band supports impulse adds and bundling to lift AOV
Eyeliner
Decreasing
-37.2% Growth
A core beauty staple with broad appeal and frequent repeat purchase, driven by everyday makeup use and trend looks. The accessible $7–$22 price point supports impulse buys and bundling, with buyers often choosing between pencil, liquid, and gel formats and preferring core shades (black, brown)
Natural Beauty
Decreasing
-19.1% Growth
At a $13–$24 price point, this is an easy add-to-cart item that supports trial and repeat purchase. It appeals to ingredient‑conscious buyers looking for “natural/clean” options, broadening reach and enabling effective cross‑sell bundles in adjacent beauty and personal care
Organic Makeup
Increasing
0.3% Growth
Appeals to ingredient-conscious buyers seeking “cleaner” beauty options and giftable items. The $10–$27 price band sits in an impulse-friendly, mid-low range that supports trial, multi-unit carts, and bundled sets
Charcoal Soap
Decreasing
-62.8% Growth
Buyers gravitate to this item for deep-cleansing and oil-control benefits, and its “natural/activated charcoal” positioning aligns with ingredient-conscious skincare trends. The $9–$19 price band fits impulse add-ons and bundles, supports multipacks, and can drive repeat purchases, helping lift AOV without heavy discounting
Beauty & Health
Decreasing
-28.7% Growth
Broad, replenishable personal-care essentials with wide appeal draw steady traffic and repeat purchases. The $9–$24 price point is impulse-friendly, enabling add‑to‑cart behavior, multi‑unit orders, and bundling to lift AOV; it also supports trial of new SKUs with low risk for both buyers and sellers
Makeup Brush Set
Increasing
47.4% Growth
Broad appeal at an accessible $9–$20 price point makes this an easy add-to-cart for buyers seeking everyday application tools, replacements, or affordable gifts. It’s a low-risk entry into the beauty category that converts well as an impulse add-on and fits gifting occasions, helping drive basket size without heavy consideration cycles
Lip Gloss
Decreasing
-60.3% Growth
Broad appeal at an accessible $7–$12 price point makes this a high-velocity, impulse-friendly beauty add-on. Buyers look for shine, hydration, and easy shade experimentation, making variety (finishes, tints, flavors) and bundles effective
Pedicure Kit
Decreasing
-79.8% Growth
Compact at-home foot-care kit—appeals to buyers for convenience, personal grooming, travel and gifting. Small size and low weight make it easy to stock in an eCommerce store as an add-on or impulse item, keeping storage and shipping costs minimal
Mink Eyelashes
Decreasing
-115.9% Growth
Buyers seek these for instant volume and a natural-looking glam finish for events and nights out, with many styles being reusable to stretch value. At a $8–$10 price point, they perform well as an impulse add-on in beauty carts, with low shipping weight and straightforward fulfillment; easy cross-sells include adhesive and applicators, plus multipacks or style bundles to increase AOV
Lip Liner Stain
Decreasing
-9.4% Growth
Buyer appeal centers on precise lip definition with long-wear, smudge-resistant color that helps prevent feathering and extends the look of other lip products. At a $7–$10 price point, it works as an impulse add-on and cross-sell in beauty carts, supporting bundles with lipsticks and glosses and encouraging repeat purchases in eCommerce stores
Pulse Massager
Increasing
30.2% Growth
Fixed-price, low-ticket electronic pulse massager ($20) with no retail category specified. Typically interesting to buyers for at-home pain relief, muscle relaxation and budget-friendly wellness gifting; compact, easy-to-use nature makes it suitable as an impulse or add-on purchase for checkout or bundled offers
Eyelashes
Decreasing
-50.3% Growth
Buyers choose this category for a fast, affordable way to elevate makeup looks for events, photos, and nights out. The $8–$13 price point fits impulse and add‑on behavior in beauty, with broad appeal across everyday wearers and special‑occasion shoppers, making it a reliable traffic and basket‑builder for an eCommerce store
Nail Polish Remover
Decreasing
-28.9% Growth
Staple replenishment for at‑home manicures with steady year‑round demand and a seasonal lift mid‑summer. Strong cross‑sell with nail color and tools; the $7–$10 price supports impulse add‑ons and multipack upsells
Korean Beauty And Skincare
Decreasing
-105.2% Growth
Buyers gravitate to this category for innovative, gentle formulations, trend visibility on social platforms, and routine-based usage that encourages multi-item baskets. The $17–$22 price point fits impulse buying and bundling, supports repeat purchases as consumables are replenished, and can lift AOV via regimen sets (e
Face Wash
Decreasing
-37.3% Growth
A daily-use skincare essential with broad appeal and high replenishment frequency, driving stable repeat purchases and subscription potential. The $11–$30 price band hits mass-market expectations, enabling tiered options (e
Grooming
Decreasing
-18.1% Growth
Essential, repeat‑purchase personal-care items that buyers replace or upgrade regularly to maintain hygiene and appearance. Broad appeal across demographics, strong basket-building potential (refills, accessories), and a $17–$60 price band that supports both entry and premium options while keeping conversion friction low
Shea Butter
Decreasing
-18.2% Growth
Buyers choose this for deep moisturizing and multipurpose use across body, hair, and DIY beauty, making it a versatile basket-builder and gift item. The $13–$24 price band fits impulse to mid-tier SKUs; offering multiple sizes and simple bundles can lift AOV and repeat purchase
Eye Cream
Decreasing
-17.7% Growth
High interest stems from targeted results (hydration, puffiness, fine lines, dark circles) and daily-use habits that drive repeat purchases. The $17–$52 range spans accessible to premium, supports subscriptions and bundles, and the item is lightweight with low shipping cost and generally low return risk—helpful for margin
Facial Mask
Decreasing
-37.3% Growth
Appeals to buyers seeking quick, affordable self‑care and visible skincare benefits (hydration, brightening, clarifying) without a full salon routine. Broad audience fit, strong repeat‑purchase behavior as a consumable, and good discovery through beauty trends and UGC
Feedback