Appeals to ingredient-conscious buyers seeking “cleaner” beauty options and giftable items. The $10–$27 price band sits in an impulse-friendly, mid-low range that supports trial, multi-unit carts, and bundled sets
Buyers gravitate to this item for deep-cleansing and oil-control benefits, and its “natural/activated charcoal” positioning aligns with ingredient-conscious skincare trends. The $9–$19 price band fits impulse add-ons and bundles, supports multipacks, and can drive repeat purchases, helping lift AOV without heavy discounting
Buyers choose this for deep moisturizing and multipurpose use across body, hair, and DIY beauty, making it a versatile basket-builder and gift item. The $13–$24 price band fits impulse to mid-tier SKUs; offering multiple sizes and simple bundles can lift AOV and repeat purchase
Broad appeal as a daily-use, unisex personal care staple that solves dry/chapped lips, drives impulse buys, and repeats. Lightweight, low-risk SKU that ships cheaply and bundles well; buyers also gift it as small add-ons or stocking stuffers
High-velocity grooming staple with broad appeal: buyers choose it to soothe post-shave skin, reduce irritation, and add a light fragrance. It’s a consumable with repeat purchase potential, giftable for men, and priced accessibly at $12–$23—supporting impulse buys, bundles, and add‑ons
Buyers seek this for daily UV protection with a gentle, skin-soothing profile that appeals to sensitive-skin audiences. The $14–$20 price point is accessible for discovery and replenishment, supporting repeat purchases and bundling within skincare routines
A glycolic acid AHA toner is a high-interest skincare staple for buyers seeking brighter tone, smoother texture, and help with clogged pores and dullness—benefits that are widely understood and searched. The accessible $10–$19 price encourages trial and add-to-cart, with strong replenishment potential since it’s used routinely, supporting subscriptions and bundles
A low-priced, high-frequency beauty staple with broad appeal. Buyers look for gentle, effective removal of daily and waterproof makeup with minimal irritation, making it a reliable add-on and repeat purchase
Strong buyer appeal is driven by everyday self-care needs, easy giftability, and broad demographics. The $8–$30 price range fits impulse purchases, stocking stuffers, and add‑ons, enabling cross‑sell and bundle strategies that lift cart value
Staple replenishment for at‑home manicures with steady year‑round demand and a seasonal lift mid‑summer. Strong cross‑sell with nail color and tools; the $7–$10 price supports impulse add‑ons and multipack upsells
Buyers seek a brighter smile for events and photos, favoring an at-home option that’s more affordable and convenient than professional whitening. The $19–$39 price point suits impulse purchases and gifting, and pairs well with complementary oral-care items to lift basket size
Buyer interest is driven by ingredient transparency, gentle formulas suited for sensitive skin, and perceived eco- and cruelty-conscious values. The $14–$23 price point fits add-to-cart behavior, supports bundling and sampling strategies, and encourages repeat purchasing, helping lift LTV without heavy discounting
Appeals to buyers as an everyday organizer for cosmetics and toiletries and a travel-friendly accessory; it’s also a popular, affordable gift. At a $9–$20 price point, it converts well as an impulse add-on and bundles easily with beauty or travel products, supporting multipacks and style/size variants to drive AOV
Affordable, high-velocity beauty staple that buyers use to enhance lash length and volume, driving frequent reorders and impulse buys within the $7–$15 range. Small, lightweight, and low-breakage, it ships cheaply—well-suited to eCommerce stores
Strong buyer appeal stems from everyday use (self-care and appearance), frequent replenishment, and giftability. The $7–$17 price range supports impulse buys and trial, widening reach and enabling multi-unit purchases and bundling to lift basket size
Accessible price point ($6–$13) drives impulse add-ons and strong gift appeal, especially as stocking stuffers. Demand typically spikes in December due to holiday gifting and party-season use, and buyers often purchase multiples, lifting basket size
Buyers seek this item for visible oil-absorbing, pore-refining, and breakout-control benefits, plus at‑home self‑care appeal. The $12–$20 price point supports impulse add‑ons and bundling with cleansers/toners to lift AOV, while being replenishable to drive repeat orders and reviews
Buyers are drawn to quick, salon-look manicures at home, with low commitment and frequent style changes at a budget-friendly price. The $7–$13 price point fits impulse purchases, repeat buys, and bundling, and the lightweight format is inexpensive to ship for eCommerce
Buyers gravitate to this category for innovative, gentle formulations, trend visibility on social platforms, and routine-based usage that encourages multi-item baskets. The $17–$22 price point fits impulse buying and bundling, supports repeat purchases as consumables are replenished, and can lift AOV via regimen sets (e
Buyers choose these lashes for fuller, natural-looking volume and photogenic results, with reusable wear at an accessible $8–$10 price point. They’re lightweight, cheap to ship, and easy to offer in multiple styles, making them strong impulse add-ons