Lipstick Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
A beauty staple with broad appeal and repeat purchase behavior, driven by shade variety and trend churn. At $6–$10, it fits impulse and add‑on buying, supports bundles/multi‑buy offers, and helps lift AOV. Compact, easy to merchandise visually, and suitable for gifting and sampling; breadth in popular shades typically improves conversion and basket size.
Seasonal high is July, so optimal stock‑in and promotional build should happen May–June. With August just past the peak, expect a taper but steady baseline demand; prioritize core best‑sellers, use bundles or limited discounts to move seasonal shades, and plan replenishment around ongoing shade demand rather than peak volumes.

Product details
About the product
Lipstick is a popular cosmetic product class that offers a wide variety of colors, finishes, and formulations to cater to diverse buyer preferences, including matte, glossy, and long-lasting options. With an extensive range of brands and price points available, lipstick remains a staple in the beauty industry, making it an attractive category for sellers looking to enhance their online retail offerings.
Key details
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$8
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$6 - $10
Dropship products for Lipstick
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Wholesale Silicone Cosmetic Eyeliner Lipstick Tool
USD $19.59

Moisturizing Waterproof Long Lasting Lipstick Gloss
USD $10.61

Gillian Cosmetics Silky Soft Hydrating Lipstick
USD $10.98

Soft Silicone Lipstick Holder Phone Case
USD $8.47

Chic Refillable Lipstick Lighter Set for Women
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Colorful Lipstick Silicone Phone Case for iPhone
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Reusable Silicone Eyeliner and Lipstick Stencil Tool
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Stylish Leather Lipstick Keychain Holder for Women
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Disposable Lip Brush Applicator for Lipstick and Gloss
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Autumn DIY Lipstick Holder Soft Silicone Phone Case
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Small Fresh Square Lipstick Tube Empty Balm Container
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Top suppliers for “Lipstick”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Specializing in gluten-free cosmetics, this innovative brand caters to individuals with celiac disease and gluten sensitivities, alongside those with sensitive skin. Offering a wide variety of makeup products, they prioritize clean beauty and skin health. Each item is thoughtfully formulated to be hypoallergenic, ensuring that customers experience both safety and performance.
The brand's product range includes an extensive selection of lip colors, eyeshadows, and blushes, all designed to enhance natural beauty without compromising on quality. With more than 42 lipstick shades, 28 lip gloss options, and 42 eyeshadow colors, customers are guaranteed a vibrant palette to choose from. The commitment to clean ingredients ensures that users can enjoy their cosmetics worry-free.
Additionally, the brand offers a generous return policy, allowing customers ample time to try products with the confidence of being able to return or exchange items within six months, regardless of condition. They also foster a supportive community with their free VIP membership program, providing exclusive discounts, sneak previews, and priority customer service.
This brand demonstrates a passion for beauty that is accessible and safe, appealing to conscious consumers who refuse to settle for less. Discover their exciting range for an empowering makeup experience. For further details, visit the website or reach out directly for inquiries.
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Supplier name
Manufacturers
Operating within the dynamic cosmetics industry, this supplier stands out as a premier manufacturer of color cosmetics, dedicating their expertise to the unique needs of beauty brands. Their specialization encompasses a diverse range of products, from vibrant lipsticks and foundations to eye shadows and pressed powders, all proudly made in the USA.
The supplier is passionate about the Clean Beauty Movement, using ethically sourced ingredients and sustainable practices. Their formulations are carefully crafted to align with high standards, ensuring quality, performance, and the well-being of both consumers and the environment. This commitment resonates with retailers and brands seeking to provide non-toxic and cruelty-free options to their customers.
In addition to color cosmetics, they offer a broad selection of skincare and personal care products, available under one roof. Their reputation is built on trust, reliability, and a partnership-oriented approach, making them an ideal choice for businesses looking to enhance their product lines.
With over 20 years of experience, the supplier fosters strong relationships with their clients, offering tailored solutions that empower businesses to thrive. Their capacity for customization, quick shipping, and flexible order sizes ensures clients get the support they need to stay competitive.
For those interested in discovering more about this supplier and exploring their extensive product offerings, they encourage potential partners to visit the website or contact them directly for further information. Join them in shaping the future of beauty with innovative products that prioritize ethics and quality.
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Supplier name
Wholesalers
The supplier is a leading entity in the cosmetics industry, specializing in high-quality and affordable makeup solutions. They pride themselves on their innovative formulas, which are enriched with botanicals and vitamins, providing consumers with skin-beneficial makeup choices.
With a strong commitment to cruelty-free ethics, all products from this supplier are certified by the Leaping Bunny program, ensuring that no animal testing is involved in their manufacturing processes. This dedication to ethics is further reflected in their extensive range of vegan and gluten-free options, making their offerings suitable for a wide array of consumers with varying preferences and requirements.
Their product range spans essential categories including face, eyes, and lips, featuring popular items such as lip stains, under eye brighteners, and various foundations. Customers can expect not only exceptional quality but also a vibrant selection that caters to both everyday needs and special occasions.
Additionally, the supplier engages its customer base through various initiatives, encouraging sharing of looks and promoting a clean beauty movement. The emphasis on a clean beauty philosophy resonates with modern consumers who are increasingly conscious of the products they use on their skin.
For those interested in exploring the complete range of offerings, including bestsellers and newly launched products, further information is readily accessible by visiting their website or contacting them directly. Discover a new standard in beauty with this supplier’s collection.
Palladio
Supplier name
Manufacturers
This organization is a prominent player in the cosmetics industry, dedicated to providing a wide array of makeup products tailored to the needs of brand owners and entrepreneurs. With over 31 years of experience, they adeptly manage the entire manufacturing process, from research and development to packaging design and quality control.
The supplier offers a vast catalog that includes various cosmetics, such as solid lipsticks, liquid lipsticks, lip gloss, eyeliners, mascaras, foundations, BB creams, and much more. Their commitment to quality is reflected in their use of top-notch, natural, and paraben-free ingredients sourced from reputable suppliers, ensuring a safe and effective product line.
In addition to traditional manufacturing, they provide customizable solutions—from private labeling to exclusive package design—catering to both startup brands and established businesses looking to expand their product offerings. The supplier guarantees efficient production with a focus on sustainability, leveraging a pollution-free clean room environment and cruelty-free practices.
To support entrepreneurs in launching competitive beauty brands, they offer all-in-one services that include flexible packaging options, rapid lead times, and extensive formula libraries. Their team is dedicated to exceeding client expectations while fostering long-term partnerships with brands.
For those interested in exploring how this supplier can meet their specific needs, further details can be found on their website or by reaching out directly for personalized assistance.
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Supplier name
Wholesalers
This company is a premier distributor in the beauty and healthcare sectors, specializing in wholesale branded cosmetics, skincare products, and pharmaceuticals. With a commitment to quality and customer satisfaction, they have quickly made a name for themselves in the competitive marketplace since their inception in 2016.
The company has significantly expanded its offerings to include a diverse range of products, catering to beauty enthusiasts, retailers, and healthcare professionals alike. Their portfolio features high-demand items from renowned brands across cosmetics, perfumes, and skincare categories. Understanding market dynamics through continuous research and development has allowed them to maintain a robust and innovative approach to product offerings, ensuring that clients receive the best possible options.
Customer experience is paramount, and the company prides itself on providing excellent after-sales service. With a user-friendly online platform, clients can effortlessly browse, inquire, and place orders from the comfort of their homes or businesses, reaffirming the commitment to convenience and accessibility.
Furthermore, the organization offers competitive pricing, fast shipping, and a seamless purchasing process. Clients can trust this company to deliver genuine products sourced directly from reputable brands. For anyone seeking to elevate their beauty business or personal regimen, they encourage exploring their extensive collection. They invite you to visit their website or reach out directly for more information, ensuring a collaborative and informed purchasing journey.
Bioderma, Davines, Mustela, Victoria Secret, Lancome, Dior, Guerlain, Estee Lauder, Head & Shoulders, Uriage, Roja, Aesop, Pantene Pro-V, Sol De Janeiro, Kiko Milano, The Inkey List
Supplier name
Manufacturers
This organization excels in the cosmetics industry, providing comprehensive private label makeup solutions to beauty brands around the world. With a focus on color cosmetics manufacturing for over 15 years, it has successfully served more than 2500 brands globally.
Their advanced production capabilities ensure high efficiency and quality. They supply mature and stable cosmetic formulas, tailored to cater to various skin tones worldwide. Whether working with startups or well-established brands, they offer flexible benefits, including no minimum order requirements (MOQ) for private label products, making it easy for any entrepreneur to launch their beauty line.
Furthermore, their commitment to quality extends to the ingredients they use, as they prioritize natural, vegan, and cruelty-free formulations, free from harmful synthetics like parabens and sulfates. Clients have praised the vivid pigmentation and exceptional quality of the products, which are developed alongside professional makeup artists.
The supplier also supports clients through the entire process—from selecting samples to final manufacturing. Steps are streamlined for efficiency, with the ability to fulfill new orders in as little as seven days. Delivery options are versatile, accommodating air, sea, and railway transport to fit various timelines.
For those interested in custom formulation or bespoke packaging solutions, their laboratory offers development services according to specific needs. This supplier stands out for its ability to provide high-quality products, competitive pricing, and personalized customer service. Prospective clients are encouraged to visit the website or contact them directly for further details.
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Supplier name
Wholesalers
The cosmetics industry supplier excels in providing a comprehensive selection of beauty products designed for businesses seeking premium offerings. With expertise in crafting innovative solutions, they focus on meeting the unique needs of their wholesale partners.
Their extensive product range includes eyeshadows, eyeliners, mascaras, blushes, skincare essentials, and lip products, ensuring that retailers find everything necessary to satisfy their clientele. From vibrant lipsticks to nourishing skin care solutions, each item is crafted with the utmost attention to quality and detail.
In addition to individual cosmetics, they also offer gift sets designed to create a lasting impression, making them ideal for special occasions or promotional events. Driven by a commitment to excellence, the supplier prioritizes customer satisfaction and fosters solid relationships within the marketplace.
To explore their full range of products and discover how they can enhance your business, visit the website or reach out directly for personalized assistance. They are eager to support your beauty product needs and help you thrive in the competitive cosmetics market.
Amuse Cosmetics
Supplier name
Manufacturers
Focused on the beauty and personal care sector, this supplier prides itself on providing a comprehensive collection of halal-certified cosmetics and skincare solutions. With a mission rooted in respect and appreciation for self, the brand emphasizes pure and ethical beauty practices by ensuring all products are free from animal-derived ingredients, alcohol, and harmful chemicals. This dedication to ethical formulations caters to a diverse clientele seeking quality and compassion in beauty care.
The supplier's expansive product range includes everything from makeup essentials like lipsticks, foundations, and eyeshadows to skincare offerings that feature serums, face washes, and sun protection. Each product is crafted with natural ingredients designed to nourish and enhance the skin, proving that beauty doesn't have to compromise ethical values. With a focus on wellness, many offerings are not only gentle on the skin but also suitable for sensitive individuals.
With a growing reputation in the market, the supplier continues to innovate, introducing new, naturally-derived products regularly. Their unique approach to beauty is encapsulated in their philosophy—what makes you beautiful must also be beautiful. This ethos resonates with customers, making them a trusted choice for many. For further details about their products and philosophy, interested parties are invited to explore their website or get in touch directly.
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Supplier name
Dropshippers
Operating within the beauty and personal care sector, this company provides an exceptional opportunity for entrepreneurs to build their own private label cosmetic brands. With a focus on high-quality products, they offer a diverse array of items, including skincare, hair care, and makeup.
By eliminating the need for inventory and upfront costs, they streamline the process of launching a beauty brand. Their platform empowers users to create custom formulations, add personal branding, and choose from over 450 ready-to-sell products. Collaborating with experienced beauty experts, they ensure entrepreneurs receive the guidance needed to navigate the beauty market successfully.
The company also emphasizes sustainability, offering vegan and cruelty-free products while maintaining a commitment to excellence in product quality. Their easy-to-use app and on-demand fulfillment services ensure a seamless experience for users.
Entrepreneurs can explore different pricing tiers that cater to their specific needs, whether they're just starting or looking to scale their existing brands. Thanks to dedicated customer support and educational resources, clients can enhance their knowledge and strategies in beauty marketing and e-commerce.
With a vision that prioritizes convenience and innovation, this company represents the modern approach to beauty branding. For more detailed information about their extensive offerings and how to start a beauty line, please visit their website or contact them directly.
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Supplier name
Manufacturers
Operating within the cosmetic packaging industry, this manufacturer has established itself as a leader in producing bespoke packaging solutions. Founded in 2010, the company boasts a state-of-the-art facility covering over seven thousand square meters and employs more than 400 skilled workers and designers.
Their comprehensive production capabilities encompass all aspects of packaging from research and development to mold making and decorative finishes. Services include injection and blow molding, silk screening, hot stamping, and UV coating, enabling the creation of custom cosmetic boxes and cases tailored to client specifications.
The product range features a variety of items including rigid cardboard gift boxes, cosmetic cases, and attention-grabbing containers like lip gloss bottles and eyeshadow palettes. The emphasis on customization ensures that each product meets the unique branding and functional needs of clients. Additionally, the company’s cost-effective solutions and commitment to quality assurance position it as a competitive supplier in the market.
With a keen understanding of the industry’s demands, the company maintains a small minimum order quantity (MOQ) policy, facilitating tailored solutions for all project sizes. Fast delivery options enhance customer satisfaction. To learn more about available products or receive a pricelist, interested parties are encouraged to visit the website or reach out directly for assistance.
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