Lipstick Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
A beauty staple with broad appeal and repeat purchase behavior, driven by shade variety and trend churn. At $6–$10, it fits impulse and add‑on buying, supports bundles/multi‑buy offers, and helps lift AOV. Compact, easy to merchandise visually, and suitable for gifting and sampling; breadth in popular shades typically improves conversion and basket size.
Seasonal high is July, so optimal stock‑in and promotional build should happen May–June. With August just past the peak, expect a taper but steady baseline demand; prioritize core best‑sellers, use bundles or limited discounts to move seasonal shades, and plan replenishment around ongoing shade demand rather than peak volumes.

Product details
About the product
Lipstick is a popular cosmetic product class that offers a wide variety of colors, finishes, and formulations to cater to diverse buyer preferences, including matte, glossy, and long-lasting options. With an extensive range of brands and price points available, lipstick remains a staple in the beauty industry, making it an attractive category for sellers looking to enhance their online retail offerings.
Key details
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$8
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$6 - $10
Dropship products for Lipstick
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Moisturizing Waterproof Long Lasting Lipstick Gloss
USD $11.95

Gillian Cosmetics Silky Soft Hydrating Lipstick
USD $11.1

Wholesale Silicone Cosmetic Eyeliner Lipstick Tool
USD $19.59

Soft Silicone Lipstick Holder Phone Case
USD $8.47

Compact Leather Lipstick Holder Keychain for Women
USD $1.76

Electric Heating Mixing Filling Machine for Lipstick
USD $403.99

Chic Refillable Lipstick Lighter Set for Women
USD $17.68

Colorful Lipstick Silicone Phone Case for iPhone
USD $8.6

Reusable Silicone Eyeliner and Lipstick Stencil Tool
USD $14.67

Disposable Lip Brush Applicator for Lipstick and Gloss
USD $42.46

Autumn DIY Lipstick Holder Soft Silicone Phone Case
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iWALK Mini Lipstick Power Bank with Fast Charge
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Top suppliers for “Lipstick”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Specializing in gluten-free cosmetics, this innovative brand caters to individuals with celiac disease and gluten sensitivities, alongside those with sensitive skin. Offering a wide variety of makeup products, they prioritize clean beauty and skin health. Each item is thoughtfully formulated to be hypoallergenic, ensuring that customers experience both safety and performance.
The brand's product range includes an extensive selection of lip colors, eyeshadows, and blushes, all designed to enhance natural beauty without compromising on quality. With more than 42 lipstick shades, 28 lip gloss options, and 42 eyeshadow colors, customers are guaranteed a vibrant palette to choose from. The commitment to clean ingredients ensures that users can enjoy their cosmetics worry-free.
Additionally, the brand offers a generous return policy, allowing customers ample time to try products with the confidence of being able to return or exchange items within six months, regardless of condition. They also foster a supportive community with their free VIP membership program, providing exclusive discounts, sneak previews, and priority customer service.
This brand demonstrates a passion for beauty that is accessible and safe, appealing to conscious consumers who refuse to settle for less. Discover their exciting range for an empowering makeup experience. For further details, visit the website or reach out directly for inquiries.
Not available
Supplier name
Wholesalers
The cosmetics industry supplier excels in providing a comprehensive selection of beauty products designed for businesses seeking premium offerings. With expertise in crafting innovative solutions, they focus on meeting the unique needs of their wholesale partners.
Their extensive product range includes eyeshadows, eyeliners, mascaras, blushes, skincare essentials, and lip products, ensuring that retailers find everything necessary to satisfy their clientele. From vibrant lipsticks to nourishing skin care solutions, each item is crafted with the utmost attention to quality and detail.
In addition to individual cosmetics, they also offer gift sets designed to create a lasting impression, making them ideal for special occasions or promotional events. Driven by a commitment to excellence, the supplier prioritizes customer satisfaction and fosters solid relationships within the marketplace.
To explore their full range of products and discover how they can enhance your business, visit the website or reach out directly for personalized assistance. They are eager to support your beauty product needs and help you thrive in the competitive cosmetics market.
Amuse Cosmetics
Supplier name
Manufacturers
This organization excels in the cosmetics industry, providing comprehensive private label makeup solutions to beauty brands around the world. With a focus on color cosmetics manufacturing for over 15 years, it has successfully served more than 2500 brands globally.
Their advanced production capabilities ensure high efficiency and quality. They supply mature and stable cosmetic formulas, tailored to cater to various skin tones worldwide. Whether working with startups or well-established brands, they offer flexible benefits, including no minimum order requirements (MOQ) for private label products, making it easy for any entrepreneur to launch their beauty line.
Furthermore, their commitment to quality extends to the ingredients they use, as they prioritize natural, vegan, and cruelty-free formulations, free from harmful synthetics like parabens and sulfates. Clients have praised the vivid pigmentation and exceptional quality of the products, which are developed alongside professional makeup artists.
The supplier also supports clients through the entire process—from selecting samples to final manufacturing. Steps are streamlined for efficiency, with the ability to fulfill new orders in as little as seven days. Delivery options are versatile, accommodating air, sea, and railway transport to fit various timelines.
For those interested in custom formulation or bespoke packaging solutions, their laboratory offers development services according to specific needs. This supplier stands out for its ability to provide high-quality products, competitive pricing, and personalized customer service. Prospective clients are encouraged to visit the website or contact them directly for further details.
Not available
Supplier name
Wholesalers
Focusing on the beauty sector, this supplier offers a diverse selection of cosmetics and skincare products, aimed at enhancing personal care and beauty routines. They provide an extensive range of items, from makeup essentials like lipsticks, eyeshadows, and foundation to specialized skincare and hair care solutions. This supplier stands out for their commitment to quality and their ability to cater to current beauty trends and preferences. Their catalog showcases a multitude of brands and product types, ensuring that retailers and consumers alike can find what they need to enhance their beauty offerings. Furthermore, they are known for competitive pricing and unique bulk options, making it easier for businesses to stock up on the latest and most popular items in the beauty industry. Through their user-friendly platform, businesses can explore numerous product categories, discover great deals, and stay up-to-date with the latest trends. They also provide mixed boxes and liquidation products that allow for greater variety and value, making it an attractive choice for retailers seeking to diversify their inventory. To learn more about their offerings and how they can meet specific beauty needs, interested parties are encouraged to visit the website or reach out directly for more information.
Garnier, Maybelline, Revlon, L'oreal, Nyx, Amuse, L.a. Girl, Beauty Creations, Moira Beauty
Supplier name
Manufacturers
Operating within the cosmetics manufacturing industry, this company is a full-service provider dedicated to private label solutions. They excel in formulating a wide array of cosmetic products designed to meet the evolving needs of the beauty market.
The company prides itself on creating high-quality cosmetics backed by extensive industry knowledge and expertise. All formulations are made in the United States, ensuring trusted quality and rigorous standards in production. Their team is committed to transforming clients' visions into reality, providing tailored solutions that resonate with current beauty trends.
Maintaining a strong focus on product quality, the company understands that the success of their clients hinges on delivering exceptional cosmetics. They offer an extensive range of products including lipsticks, skincare, and more, assuring clients of their commitment to luxurious formulations. They prioritize confidentiality in their partnerships, ensuring that every client receives an assigned representative for personalized service and support.
With the beauty industry continuously evolving, the company stays ahead of trends to equip clients with products that capture market attention. They invite potential partners and clients to explore their offerings, ensuring a seamless collaboration that drives business growth. For further details, visit their website or contact them directly for a discussion about how they can support your brand’s unique requirements.
Not available
Supplier name
Dropshippers
Positioned within the beauty and wellness sector, this innovative company specializes in private label cosmetics. They empower entrepreneurs and brands to create their unique product offerings without the burdens of inventory management or upfront investment. Their comprehensive platform simplifies the process of launching new product lines, enabling customers to select from a diverse catalog of over 450 high-quality offerings, spanning skincare, hair care, and makeup.
Customers can enjoy the flexibility of customizing products to suit their brand identity, enhancing market appeal with personalized touches. With a focus on sustainability, the company ensures all products are vegan and cruelty-free, catering to modern consumer preferences. Expert support is readily available, guiding businesses from initial concept to execution while ensuring a streamlined fulfillment process.
The company's approach emphasizes collaboration, allowing customers to tap into the expertise of beauty professionals for custom formulations that meet specific market needs. Additionally, they provide vital marketing resources and educational content to foster brand growth and development.
Whether launching an entirely new brand or expanding an existing product line, this company is dedicated to making the beauty entrepreneurial journey efficient and effective. Entrepreneurs are invited to connect and explore the potential of their brand by visiting the website for further details or reaching out directly for personalized assistance.
Not available
Supplier name
Wholesalers
Operating in the beauty and cosmetics sector, this company is a leader in providing advanced airbrush systems that redefine makeup application. Their innovative products utilize state-of-the-art technology to deliver flawless results, allowing users to achieve a professional finish with minimal product usage. This supplier is dedicated to meeting varied beauty needs, offering a wide range of airbrush cosmetics, skincare solutions, and accessories tailored for both professionals and everyday users.
The company’s flagship airbrush systems are designed to simplify the makeup application process. Users can conceal imperfections while enjoying the benefits of skincare ingredients seamlessly integrated into the formulas. From airbrush foundations to skincare serums, each product is crafted to enhance the beauty experience with ease and efficiency.
Moreover, they provide extensive support through tutorials and customer service, ensuring users can maximize the potential of their products. With promotional offers like trial periods, potential customers are encouraged to experience the benefits firsthand before making a commitment. This company’s focus on quality, innovation, and satisfaction guarantees that consumers receive only the best in beauty technology.
For those looking to explore new possibilities in their beauty regimen, further information can be accessed by visiting the website or by direct contact. With a reputation for excellence and a commitment to customer satisfaction, this supplier continues to make waves in the beauty market.
Luminess
Supplier name
Wholesalers
This enterprise is a leader in the wholesale and liquidation sector, offering a comprehensive range of products tailored for resale markets. With a strong foundation since 1999, the company has built a reputation for reliability and customer satisfaction, catering to diverse retailers from discount stores to e-commerce platforms.
Their extensive inventory includes health and beauty essentials, household supplies, seasonal items, and electronics, all available for purchase in bulk. Clients can take advantage of significant discounts, especially on larger orders, making it an attractive proposition for businesses looking to optimize their inventory and maximize profit margins.
The firm also prioritizes customer support, ensuring a smooth purchasing experience with fast shipping and secure transactions, reinforcing their commitment to serving resellers effectively. With a focus on high-quality items and a user-friendly online shopping experience, they invite prospective customers to explore their offerings further.
For those interested in learning more about specific products or bulk purchasing options, visiting their website or contacting their sales team directly will provide additional insights and assistance.
Keranique, Covergirl, L'oréal, Maybelline, Revlon, Batiste, Sally Hansen, Suave, Garnier Fructis, Discount Wholesalers Inc
Supplier name
Manufacturers
Within the dynamic and ever-evolving cosmetics and personal care industry, this proficient manufacturer stands out for its comprehensive contract manufacturing services. Established in 2015 and located near the picturesque Wasatch Mountains, the company specializes in delivering tailored solutions, including formulation research and development, manufacturing, and product design.
The firm prides itself on pushing the boundaries of traditional contract manufacturing. Their mission revolves around collaboration; they work closely with brands to create unique private label products across a wide range of categories, including hair care, skin care, body care, and oral care. Their in-house teams, comprised of experienced chemists and research specialists, ensure that all formulations are not only innovative but also compliant and scalable for commercial production.
With a robust commitment to quality assurance, they maintain rigorous control measures throughout the production process, starting with concept development and continuing through to marketing and fulfillment. Their robust capabilities enable clients to select from a myriad of services tailored to their business needs, whether they are startups or established brands seeking new product lines.
In addition to providing manufacturing services, they offer expert branding, packaging design, and marketing support to help clients position their products effectively in the market. This holistic approach ensures that every product developed is a reflection of the client's vision and meets the expectations of their customer base.
For more information about their offerings and how they can support your brand's success in the market, visit their website or reach out directly.
Not available
Supplier name
Wholesalers
Operating within the vibrant global lifestyle retail industry, this supplier specializes in a wide array of products designed to enhance daily life. Their offerings range from household items and health solutions to beauty products, all crafted with an emphasis on quality and innovation.
With a dedicated team of designers and a strong focus on customer satisfaction, this supplier reaches a broad market, ensuring accessibility to trendy and functional products. Collaborations with renowned design teams and top material suppliers reflect the commitment to premium quality and unique aesthetics.
The supplier prides itself on understanding consumer needs and preferences, which is evident in their carefully curated product selection. Each item, whether it be for home use or personal care, is designed with practical features that cater to modern lifestyles.
The diverse product lineup includes essentials for daily living, innovative gadgets, and stylish accessories, all positioned at an accessible price point. Their products are not only practical but are also designed to elevate the everyday experience of consumers around the globe.
For those seeking to learn more about the offerings or explore partnership opportunities, the supplier encourages visitors to look further by visiting the website or reaching out directly for more information.
With ongoing plans for expansion and a commitment to sustainability, this supplier continues to innovate and adapt to the ever-changing market landscape.
Chanel, Adidas, Dior, Gucci, Givaudan, Intercos
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