Lego Toy Market Trends, Forecast & Insights [2025]
Last updated Mar 6, 2025
Lego Toys, renowned for their versatility and appeal to various age groups, present an excellent opportunity for sellers looking to engage buyers with a popular and creative product. With a typical selling price range of $12 to $30, these products attract a wide demographic, positioning sellers favorably for profit margins. Given that December marks the peak season for Lego sales, this is an ideal time for sellers to consider stocking their eCommerce store to capitalize on the upcoming holiday shopping demand.
Seasonal
Peak month: December

Product details
About the product
Lego toys are a versatile building block product class that offers a wide range of themed sets and individual bricks, catering to various age groups and interests, from basic construction kits for young children to complex models for adult enthusiasts. This product class encourages creativity, problem-solving, and fine motor skills, making it a popular choice among buyers who appreciate both play and educational value in their purchases.
Key details
-
$19
-
$10 - $30
-
High Month DecemberLow Month April
About the product
Lego toys are a versatile building block product class that offers a wide range of themed sets and individual bricks, catering to various age groups and interests, from basic construction kits for young children to complex models for adult enthusiasts. This product class encourages creativity, problem-solving, and fine motor skills, making it a popular choice among buyers who appreciate both play and educational value in their purchases.
Key details
-
$19
-
$10 - $30
-
High Month DecemberLow Month April
Dropship products for Lego Toy
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Plastic Lego Storage Box Children Jigsaw Puzzle Building Block Lego Container Classification Part Sort Box Kidroom Toy Organizer
USD $20.17

LEGO 40220 Creator Double Decker London BusBuilding Blocks Bricks Toy for Kids Children's Day Birthday Gift (118 Pieces)
USD $20

Christmas Party Elk Lego Embroidery Disposable Napkins
USD $0

Zip Toy Storage Bag Kids Lego Blocks Zip Handheld Storage and Organising Bag Large Capacity Children's Toys Storage Bucket Bag
USD $4.76

0.8mm Pin DIY 5v Lights 50cm USB Power Cable Compatible with Lego USB Power Cord DIY Decorative Lamp USB Wire Toy Accessories
USD $3.29

Transparent glass door figure display cabinet display household toys Lego model ornament wine cabinet
USD $173.7

1 Piece 16x16 Double-sided Base Plates MOC Building Blocks Educational Baseplate Compatible with Lego
USD $1.7

Classified storage Stackable Building Block Storage Box Transparent Dustproof Moisture-proof Plastic Storage Boxes Kids Lego
USD $42.75

25CM 6-Core Wedo Male Turn 4-Core 9686 Conversion Cable Extension Cord Compatible For Lego Accessories
USD $3.71

NEW Classified storage Stackable Building Block Storage Box Transparent Dustproof Moisture-proof Plastic Storage Boxes Kids Lego
USD $23.76

Acrylic Minifigures Display Case, Stackable and Dustproof Building Block Display Box for Lego Action Figure Toys Storage
USD $6.11

25 Drawer Plastic Drawer Storage Cabinet Storage Hardware and Craft Cabinet with 50 Removable Dividers for Bead Lego Storage
USD $26.39
Top suppliers for “Lego Toy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods.
Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via
PDF:
https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf
Excel:
https://www.snazal.com/tradecat/Catalogue.xlsx
Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
All Major Publications
Supplier name
Wholesalers
This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety.
With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience.
Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle.
Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses.
To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.
Discover Over 60
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Lego, Hasbro, Ravensburger, Usaopoly, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Wholesalers
Operating within the wholesale industry, this supplier specializes in a diverse array of niche products designed to meet various consumer interests and needs. From fashion accessories to household items, they offer an eclectic selection that stands out in the marketplace. Their inventory includes seasonal items, unique collectibles, and everyday essentials to cater to a broad range of customers. With an emphasis on quality and value, they ensure that each product meets the highest standards to satisfy their clients' demands. This commitment to excellence has helped them build a solid reputation in the industry, making them a preferred choice for retailers and individual buyers alike. The supplier's expansive product range is continually updated to reflect current trends and market needs, ensuring that their offerings remain relevant and appealing. By maintaining a dynamic and responsive inventory, they effectively address the evolving preferences of their customer base. Additionally, their customer-centric approach ensures personalized service and support, enhancing the overall shopping experience. To learn more about their extensive product line or to request further information, please visit the website or contact the company directly.
Trump
Supplier name
Wholesalers
Specializing in the baby and children's clothing industry, this supplier has been dedicated to providing high-quality wholesale apparel since 1992. The product range includes items for babies from 0 months up to children aged 14 years, all designed with comfort, style, and durability in mind. The company focuses on various clothing types, including bodysuits, sleepsuits, t-shirts, dresses, leggings, jackets, and many more. Additionally, seasonal collections for winter and summer ensure year-round availability of essential clothing items.
In addition to clothing, the supplier offers a variety of accessories such as bibs, hats, gloves, mittens, socks, and headbands. For parents looking to outfit their children for specific activities, the supplier provides a selection of swimwear, footwear, and schoolwear. The comprehensive nursery line includes blankets, wraps, comforters, and a range of baby essentials to suit various needs.
Gift sets and toys are also available, making it easy to find the perfect present for any occasion. The supplier carries products from reputable brands, ensuring that every item meets rigorous quality standards. The commitment to customer satisfaction is evident from the extensive product variety, the careful selection of materials, and the attentive customer service.
For more detailed information, prospective buyers are invited to visit the website or contact the supplier directly to explore the diverse offerings.
Keel Toys, Minoti, Soft Touch, Bambino, Baypods, Elli & Raff, Hugs & Kisses, Little Bunny, Snuggle Baby, Huggables, Clippasafe
Supplier name
Wholesalers
This supplier operates within the toy and gaming industry, focusing exclusively on the wholesale distribution of authentic LEGO® products. As a premier partner for smaller specialty and independent retailers in both the United States and Canada, they have established themselves as a trusted source for quality toys and sets that inspire creativity and imagination.
Their commitment to authenticity is unwavering, ensuring that every product offered is 100% genuine LEGO®. This focus on quality allows retailers to confidently provide their customers with sought-after items from a brand known for its commitment to innovation, safety, and playability. The supplier's infrastructure facilitates easy online ordering, reflecting their investment in advanced web technologies, ensuring a streamlined purchasing experience alongside fast delivery.
Additionally, this supplier sets itself apart by offering dedicated support to its partners. The team prioritizes client satisfaction, helping retailers navigate their orders and ensuring they receive the products essential for their business's success. With a firm belief in the values underpinning the LEGO brand, they work collaboratively with their partners to enhance business growth and customer loyalty.
For those interested in exploring partnership opportunities or for retailers seeking reliable sources for LEGO® products, further information can be obtained by visiting the website or by contacting their support team directly. The supplier values building lasting relationships and is eager to assist retailers in maximizing their potential with one of the most recognized toy brands worldwide.
<em>Lego</em>
Supplier name
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
Supplier name
Manufacturers
In the mathematical innovation sector, one unique offering stands out for its intriguing properties and educational value. This self-righting object, known for having one stable and one unstable equilibrium point, captures the imagination of scientists, educators, and art enthusiasts alike. With its graceful curves and captivating design, it not only serves as a decorative piece but also as an educational tool that stimulates discussion about equilibria in both natural and artificial systems.
Developed through groundbreaking research, this product embodies the fusion of art and science, showcasing an extraordinary concept that challenges traditional objects' understanding. It has garnered attention from renowned publications and has been compared to iconic inventions throughout history. Engineers, mathematicians, and educators have praised its significance in teaching essential scientific principles.
The appeal of this unique product extends beyond its aesthetics; it serves as a reminder of balance in life, making it a thoughtful gift for various occasions. Whether for business partners, educational institutions, or personal use, it offers both entertainment and insight. As the market for innovative science-related products continues to grow, this item represents a blend of fun and fundamental scientific inquiry.
For a deeper dive into its background and various models, interested parties are encouraged to visit the website or contact customer support for more information. Discover how this exceptional product can enrich understanding and spark curiosity in mathematical concepts.
Not available
Related products
Plush Animal Donut Set
Decreasing
-375%
Growth
The Plush Animal Donut Set is a charming product that appeals to buyers seeking playful and unique gifts, particularly for children or as playful decor. With a selling price range of $15 - $22, sellers can position this item as an affordable yet delightful option for gifting
Space Toys
Increasing
304.1%
Growth
Space Toys offer a compelling opportunity for sellers looking to cater to an enthusiastic market of buyers interested in space exploration themes. With a diverse range of products that typically retail between $19 and $34, these toys can attract both collectors and young buyers eager for educational yet entertaining options
Mini Small Plush Rabbit
Decreasing
-60%
Growth
The Mini Small Plush Rabbit is an adorable and soft toy that appeals to buyers seeking comforts and companionship, making it an excellent addition for sellers targeting the children's and gift markets. With a price range of $15 - $25, this product attracts value-conscious buyers looking for high-quality plush toys
Star Wars Action Figures
Increasing
149.4%
Growth
Star Wars Action Figures, highly sought after by fans and collectors alike, present an excellent opportunity for sellers aiming to tap into a passionate buyer base. With a typical selling price range of $13 to $28, these figures appeal to both casual buyers and serious collectors, ensuring a varied market
Kids Wooden Cartoon Stickers
Decreasing
-375%
Growth
Kids Wooden Cartoon Stickers offer a whimsical and engaging option for sellers targeting young buyers and their parents. Priced between $7 and $14, these stickers provide an affordable and attractive product for eCommerce stores catering to the children's market
Plush Pitted Kids Mouse
Decreasing
-9900%
Growth
The Plush Pitted Kids Mouse is an appealing product for sellers aiming to target children and parents looking for engaging and cuddly toys. Priced between $11 and $26, it offers an attractive mid-range option for buyers who appreciate quality and playful design
Mini Rubber Play Toy
Decreasing
-9900%
Growth
The Mini Rubber Play Toy is a versatile and engaging product designed to captivate buyers looking for fun and durable play options for pets. With a typical selling price range of $9 - $14, this toy appeals to budget-conscious buyers while ensuring quality and excitement
Kids Rubber Play Set
Decreasing
-375%
Growth
The Kids Rubber Play Set is an engaging, safe, and durable toy option that appeals to parents seeking quality playtime products for their children. With a selling price range of $14 to $30, this product can attract buyers looking for affordable, fun, and educational toys
Swing Sets
Increasing
71%
Growth
Swing Sets are an excellent addition for sellers aiming to capture the family-focused market. With a typical selling price range of $200 - $500, these products cater to buyers seeking durable outdoor entertainment for children
Kids Plastic Tea Set
Decreasing
-375%
Growth
The Kids Plastic Tea Set is a fun, colorful, and safe option for sellers looking to attract buyers interested in educational and imaginative play. With a typical selling price range of $18 - $27, this product appeals to parents seeking affordable yet engaging toys for children
Baby Toys
Decreasing
-31.2%
Growth
Baby toys, recognized for their developmental benefits and safety features, are an essential category for sellers aiming to attract parents and caregivers. With a typical selling price range of $15 - $30, sellers can appeal to buyers looking for quality and educational toys that foster early childhood development
Square Bear Pizza Toy
Decreasing
-9900%
Growth
The Square Bear Pizza Toy is a unique and playful product that appeals to buyers seeking fun and engaging toys for children. With a typical selling price range of $18 - $28, sellers can position this toy as an affordable yet appealing choice in the competitive toy market
Mini Induction Ball Pit
Decreasing
-9900%
Growth
The Mini Induction Ball Pit offers a fun and engaging play experience for young children, making it an appealing product for sellers aiming to attract buyers in the children's toys market. With a typical selling price range of $25 to $43, it strikes a balance between quality and affordability, catering to budget-conscious parents seeking safe and entertaining options for their kids
Playmat
Playmats offer a versatile and engaging solution for families, appealing to buyers seeking quality and safe environments for children to play. With a typical selling price range of $22 to $50, sellers can cater to a wide audience, especially as parents increasingly prioritize durable and aesthetically pleasing play surfaces for their homes
Hello Kitty
Decreasing
-14.8%
Growth
The Hello Kitty product has shown a consistent sales trend of 17% over the past 6 and 12 months. It is a seasonal product with December being its peak month
Plush Animal Print Toy
Decreasing
-9900%
Growth
The Plush Animal Print Toy offers a captivating combination of fun and comfort, making it an attractive addition for sellers aiming to capture the attention of buyers seeking unique and cuddly gifts. With prices typically ranging from $15 to $25, this toy appeals to a broad audience, particularly those looking for appealing children’s items or quirky home decor
Kids Silicon Duck Toy
Decreasing
-9900%
Growth
The Kids Silicon Duck Toy is a vibrant, safe, and durable bathing accessory that appeals to parents seeking fun and engaging toys for their children. Priced between $10 and $18, this product caters to budget-conscious buyers looking for quality items
Mini Outdoor Survival Toy
Decreasing
-9900%
Growth
The Mini Outdoor Survival Toy appeals to sellers targeting buyers interested in adventure and outdoor activities. With a competitive price range of $15 - $20, this product offers an engaging blend of fun and practicality, making it ideal for families and outdoor enthusiasts
Lol Dolls
Decreasing
-31.3%
Growth
Lol Dolls are highly collectible, interactive figures that appeal to a wide age range, making them an attractive option for sellers targeting both children and collectors. With a typical selling price between $10 - $20, they offer a solid profit margin for eCommerce stores
Kids Mini Rubber Play Block Toy
Decreasing
-9900%
Growth
Kids Mini Rubber Play Block Toys are a versatile and engaging option for sellers looking to attract young buyers and their parents. With a typical selling price range of $14 - $30, this product offers an affordable entry point for quality playtime options