Lego Toy Market Trends, Forecast & Insights [2025]
Last updated Mar 6, 2025
Lego Toys, renowned for their versatility and appeal to various age groups, present an excellent opportunity for sellers looking to engage buyers with a popular and creative product. With a typical selling price range of $12 to $30, these products attract a wide demographic, positioning sellers favorably for profit margins. Given that December marks the peak season for Lego sales, this is an ideal time for sellers to consider stocking their eCommerce store to capitalize on the upcoming holiday shopping demand.
Seasonal
Peak month: December
Product details
About the product
Lego toys are a versatile building block product class that offers a wide range of themed sets and individual bricks, catering to various age groups and interests, from basic construction kits for young children to complex models for adult enthusiasts. This product class encourages creativity, problem-solving, and fine motor skills, making it a popular choice among buyers who appreciate both play and educational value in their purchases.
Key details
-
$19
-
$10 - $30
-
High Month December
Low Month April
About the product
Lego toys are a versatile building block product class that offers a wide range of themed sets and individual bricks, catering to various age groups and interests, from basic construction kits for young children to complex models for adult enthusiasts. This product class encourages creativity, problem-solving, and fine motor skills, making it a popular choice among buyers who appreciate both play and educational value in their purchases.
Key details
-
$19
-
$10 - $30
-
High Month December
Low Month April
Dropship products for Lego Toy
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Smiling Critters Toy Mini Figures Set
USD $11.3
Mechanical Keyboard Fidget Clicker Keychain Toy
USD $6.58
Educational Musical Squeaky Duck Bath Toy
USD $1
Cute Chicken Plush Decompression Squeeze Toy
USD $0.99
Retractable Interactive Puppy Flirt Pole Toy
USD $9.58
Realistic Halloween Prank Bloody Knife Toy
USD $0.97
Educational Construction Truck Toy for Kids
USD $0.71
Interactive Elastic Drawstring Dog Tug Toy
USD $7.45
Colorful Pinwheel Garden Windmill Decorative Toy
USD $1.77
Interactive Croissant Plush Dog Chew Toy
USD $2.01
Wooden Adjustable Hamster Climbing Ladder Toy
USD $1.87
Inductive Line Following Magic Robot Toy
USD $3.36
Top suppliers for “Lego Toy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Liquidators
This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more.
Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.
Toy Story, Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Beauty and the Beast, Big Hero 6, Blaze, Bubble Guppies, Caillou, Captain America, Cars<span class="list-helper-toggle-more-text"> and <a href="#">56 more</a></span><span class="list-helper-more-text d-none">, Cinderella, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Masha and the Bear, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Shimmer and Shine, Skylanders, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toopy and Binoo, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
In the furniture industry, this supplier stands out by offering an extensive range of products that cater to various styles and tastes. From living room essentials like sofas and accent chairs to outdoor furniture sets that transform patios, their collection is designed to enhance any living space.
In addition to traditional indoor furnishings, they provide an impressive selection of outdoor options, including dining sets, lounge chairs, and garden accessories. This ensures that every aspect of home decor and outdoor living can be addressed with quality pieces that reflect modern aesthetics.
The supplier places a strong emphasis on versatility and innovation, believing that every home has the potential to reflect personalized style through carefully curated furniture selections. Beyond the traditional concept of furniture, they focus on creating an inviting atmosphere where customers can express their individuality and comfort.
With a commitment to excellence, the supplier ensures that all products come with a guarantee of quality and functionality. Customers are encouraged to explore the diverse product range, which spans categories such as kitchen, dining, bathroom, and children's furniture, ensuring solutions for every room in the house.
For those seeking further information or looking to explore the full range of offerings, inquiries can be made through their website or by reaching out directly for a personalized consultation. Discover how this supplier can transform spaces with their carefully crafted selections.
Not available
Supplier name
Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods.
Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via
PDF:
https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf
Excel:
https://www.snazal.com/tradecat/Catalogue.xlsx
Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
All Major Publications
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Lego, Hasbro, Ravensburger, Usaopoly, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Wholesalers
Operating within the wholesale industry, this supplier specializes in a diverse array of niche products designed to meet various consumer interests and needs. From fashion accessories to household items, they offer an eclectic selection that stands out in the marketplace. Their inventory includes seasonal items, unique collectibles, and everyday essentials to cater to a broad range of customers. With an emphasis on quality and value, they ensure that each product meets the highest standards to satisfy their clients' demands. This commitment to excellence has helped them build a solid reputation in the industry, making them a preferred choice for retailers and individual buyers alike. The supplier's expansive product range is continually updated to reflect current trends and market needs, ensuring that their offerings remain relevant and appealing. By maintaining a dynamic and responsive inventory, they effectively address the evolving preferences of their customer base. Additionally, their customer-centric approach ensures personalized service and support, enhancing the overall shopping experience. To learn more about their extensive product line or to request further information, please visit the website or contact the company directly.
Trump
Supplier name
Wholesalers
This dynamic retailer operates across multiple sectors, including apparel, personal care, and home essentials. Their extensive product catalog caters to a wide audience, providing essential goods for everyday needs and specialized items for charitable organizations. The company places a strong emphasis on quality, ensuring that every product meets high standards before reaching the customers.
With a portfolio that includes everything from clothing for men, women, and children to personal hygiene products and household supplies, the retailer is equipped to meet diverse consumer demands. Their offerings also encompass seasonal items, office supplies, and a variety of toys and games suitable for children of all ages.
Furthermore, they support non-profit initiatives by providing affordable apparel options tailored for people in need, showcasing their commitment to community welfare. Their easy-to-navigate online platform allows customers to find exactly what they need quickly and conveniently.
For additional information about their products, offers, or services, interested parties are encouraged to visit the website or reach out through available contact options. This retailer is poised to continue its growth in providing valuable consumer goods while upholding a high level of customer service.
Not available
Supplier name
Wholesalers
Specializing in the baby and children's clothing industry, this supplier has been dedicated to providing high-quality wholesale apparel since 1992. The product range includes items for babies from 0 months up to children aged 14 years, all designed with comfort, style, and durability in mind. The company focuses on various clothing types, including bodysuits, sleepsuits, t-shirts, dresses, leggings, jackets, and many more. Additionally, seasonal collections for winter and summer ensure year-round availability of essential clothing items.
In addition to clothing, the supplier offers a variety of accessories such as bibs, hats, gloves, mittens, socks, and headbands. For parents looking to outfit their children for specific activities, the supplier provides a selection of swimwear, footwear, and schoolwear. The comprehensive nursery line includes blankets, wraps, comforters, and a range of baby essentials to suit various needs.
Gift sets and toys are also available, making it easy to find the perfect present for any occasion. The supplier carries products from reputable brands, ensuring that every item meets rigorous quality standards. The commitment to customer satisfaction is evident from the extensive product variety, the careful selection of materials, and the attentive customer service.
For more detailed information, prospective buyers are invited to visit the website or contact the supplier directly to explore the diverse offerings.
Keel Toys, Minoti, Soft Touch, Bambino, Baypods, Elli & Raff, Hugs & Kisses, Little Bunny, Snuggle Baby, Huggables, Clippasafe
Supplier name
Wholesalers
This supplier operates within the toy and gaming industry, focusing exclusively on the wholesale distribution of authentic LEGO® products. As a premier partner for smaller specialty and independent retailers in both the United States and Canada, they have established themselves as a trusted source for quality toys and sets that inspire creativity and imagination.
Their commitment to authenticity is unwavering, ensuring that every product offered is 100% genuine LEGO®. This focus on quality allows retailers to confidently provide their customers with sought-after items from a brand known for its commitment to innovation, safety, and playability. The supplier's infrastructure facilitates easy online ordering, reflecting their investment in advanced web technologies, ensuring a streamlined purchasing experience alongside fast delivery.
Additionally, this supplier sets itself apart by offering dedicated support to its partners. The team prioritizes client satisfaction, helping retailers navigate their orders and ensuring they receive the products essential for their business's success. With a firm belief in the values underpinning the LEGO brand, they work collaboratively with their partners to enhance business growth and customer loyalty.
For those interested in exploring partnership opportunities or for retailers seeking reliable sources for LEGO® products, further information can be obtained by visiting the website or by contacting their support team directly. The supplier values building lasting relationships and is eager to assist retailers in maximizing their potential with one of the most recognized toy brands worldwide.
<em>Lego</em>
Supplier name
Wholesalers
Operating in the e-commerce industry, this provider offers a diverse array of products that cater to various consumer needs. Specializing in categories such as health and personal care, home and kitchen, toys and games, as well as outdoor accessories, the business aims to serve a broad customer base looking for quality goods at competitive prices.
Their extensive inventory includes unique items like silicone food storage bags, multi-functional kitchenware, innovative baby products, and a variety of beauty accessories. The supplier emphasizes customer satisfaction by ensuring fast shipping and secure payment options, firmly establishing itself as a trusted wholesaler in the market.
In addition to their attractive online platform, the brand's commitment to providing top-notch products is evident in their best-selling items, which often feature significant discounts. The focus on maintaining an expansive product range allows customers to find everything from everyday essentials to specialized items, making it a one-stop shop for families and individuals alike.
With a proven track record of thousands of happy customers, this supplier is well-positioned in the e-commerce landscape. They invite potential clients to explore their offerings further by visiting their website or contacting them directly for personalized assistance.
Not available
Related products
Games & Toys
Decreasing
-36%
Growth
Games & Toys, appealing for their ability to engage and entertain, are ideal for sellers looking to attract families and children. With a typical selling price range of $12 - $28, sellers can position their offerings competitively, catering to a wide audience seeking quality entertainment options
Kids Ball Pit
Increasing
9.5%
Growth
The Kids Ball Pit is an engaging and fun product that appeals to buyers seeking safe and entertaining play options for their children. With a typical selling price range of $28 to $55, sellers can capitalize on its ability to attract parents looking for quality recreational products
Mini Induction Ball Pit
Decreasing
-9900%
Growth
The Mini Induction Ball Pit offers a fun and engaging play experience for young children, making it an appealing product for sellers aiming to attract buyers in the children's toys market. With a typical selling price range of $25 to $43, it strikes a balance between quality and affordability, catering to budget-conscious parents seeking safe and entertaining options for their kids
Gooseneck Kids Wall Toy
Decreasing
-9900%
Growth
The Gooseneck Kids Wall Toy is an engaging and imaginative addition to any child's play area, featuring a flexible design that encourages creativity and hand-eye coordination. With a selling price range of $19 to $31, this product offers a balance of quality and affordability that can attract a diverse array of buyers
Beach Toys
Increasing
0.9%
Growth
Beach Toys are a popular choice for sellers looking to capture the summertime market, appealing to buyers who seek fun and engaging outdoor activities. With selling prices typically ranging from $15 to $30, this product offers a good margin while fulfilling seasonal demand
Children's Toys
Decreasing
-35%
Growth
Children's Toys represent a lucrative opportunity for sellers looking to tap into a consistently high-demand market. With a broad price range varying from $5 to $50, there is potential to cater to diverse buyer budgets
Marvel Toys
Decreasing
-21.1%
Growth
Marvel Toys, featuring iconic characters and themes from the beloved Marvel Universe, are a compelling addition for sellers aiming to engage buyers passionate about superheroes. With a diverse range of collectibles and playsets, these products typically retail between $15 and $50, appealing to a wide demographic of both children and adult collectors
Pillow Pets
Decreasing
-39.8%
Growth
Pillow Pets are versatile plush toys that transform into pillows, making them a unique offering for sellers targeting buyers seeking both comfort and fun. With their appeal to children and collectors alike, Pillow Pets typically retail between $20 and $30, providing a solid profit margin for sellers
Diecast Metal Cars
Increasing
110.5%
Growth
Diecast Metal Cars are a popular collectible item among buyers of all ages, making them a strong choice for sellers aiming to attract a diverse audience. With a typical selling price range of $12 to $26, these cars provide an affordable option for buyers interested in high-quality models that showcase detailed craftsmanship
Legos
Increasing
16.8%
Growth
Legos are a popular and versatile building toy that fosters creativity and critical thinking, making them highly appealing to buyers of all ages. Known for their quality and durability, these products typically fall within a selling price range of $16 to $50, allowing sellers to target a wide demographic looking for both educational and entertaining toys
Anime Toys
Increasing
12.6%
Growth
Anime Toys, which cater to a growing fanbase of anime enthusiasts, provide an engaging product line for sellers looking to capture a passionate market. With a typical selling price range of $13 to $25, these toys are appealing to buyers seeking collectibles and gifts
Kids Plastic Doll Set
Decreasing
-375%
Growth
The Kids Plastic Doll Set offers an engaging and creative play experience, appealing to buyers looking for quality toys that encourage imaginative play. With a typical selling price range of $17 - $30, this product can attract budget-conscious parents seeking value without sacrificing quality
Hello Kitty
Decreasing
-14.8%
Growth
The Hello Kitty product has shown a consistent sales trend of 17% over the past 6 and 12 months. It is a seasonal product with December being its peak month
4-pack Xiaomi Camera Toy
Decreasing
-9900%
Growth
The 4-pack Xiaomi Camera Toy offers a fun, innovative way for buyers to engage with technology and photography, appealing to families and children interested in creative play. With a typical selling price range of $45 - $60, this product is positioned to attract parents looking for unique gifts and learning tools
Teddy Bear
Increasing
98.9%
Growth
Teddy Bears, beloved for their comfort and appeal, are an excellent addition for sellers looking to attract buyers seeking gifts or companionship. With a typical selling price range of $16 to $30, these plush toys appeal to a wide demographic, including young children and adults
Glow-in-the-dark Star
Increasing
315.8%
Growth
Glow-in-the-dark Stars are gaining popularity due to their appeal among buyers of all ages, making them an exciting addition for sellers seeking to enhance their eCommerce store offerings. With an average selling price between $5 and $10, these products are attractively priced for parents looking to create fun, imaginative spaces for children
Mini Outdoor Survival Toy
Decreasing
-9900%
Growth
The Mini Outdoor Survival Toy appeals to sellers targeting buyers interested in adventure and outdoor activities. With a competitive price range of $15 - $20, this product offers an engaging blend of fun and practicality, making it ideal for families and outdoor enthusiasts
Kids Wooden Character Toy
Decreasing
-112.5%
Growth
Kids Wooden Character Toys are appealing products for sellers targeting parents seeking durable, safe, and educational play options for their children. With a typical selling price range of $13 - $25, sellers can attract buyers looking for high-quality toys that spark creativity and imagination
Kids Wooden Christmas Hammer
Decreasing
-9900%
Growth
The Kids Wooden Christmas Hammer is a unique and playful product that resonates well with parents looking for festive and engaging toys. Made from durable wood, this hammer offers both safety and longevity, making it an appealing choice for sellers targeting holiday shoppers
Wooden Building Blocks
Decreasing
-4.8%
Growth
The wooden building blocks are a timeless classic that encourages creativity and offers endless play opportunities for children. With their natural and eco-friendly appeal, buyers are increasingly drawn to products that are both fun and sustainable
