Lego Toy Market Trends, Forecast & Insights [2025]
Last updated Mar 6, 2025
Lego Toys, renowned for their versatility and appeal to various age groups, present an excellent opportunity for sellers looking to engage buyers with a popular and creative product. With a typical selling price range of $12 to $30, these products attract a wide demographic, positioning sellers favorably for profit margins. Given that December marks the peak season for Lego sales, this is an ideal time for sellers to consider stocking their eCommerce store to capitalize on the upcoming holiday shopping demand.
Seasonal
Peak month: December
Product details
About the product
Lego toys are a versatile building block product class that offers a wide range of themed sets and individual bricks, catering to various age groups and interests, from basic construction kits for young children to complex models for adult enthusiasts. This product class encourages creativity, problem-solving, and fine motor skills, making it a popular choice among buyers who appreciate both play and educational value in their purchases.
Key details
-
$19
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$10 - $30
-
High Month December
Low Month April
About the product
Lego toys are a versatile building block product class that offers a wide range of themed sets and individual bricks, catering to various age groups and interests, from basic construction kits for young children to complex models for adult enthusiasts. This product class encourages creativity, problem-solving, and fine motor skills, making it a popular choice among buyers who appreciate both play and educational value in their purchases.
Key details
-
$19
-
$10 - $30
-
High Month December
Low Month April
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Top suppliers for “Lego Toy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Liquidators
This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more.
Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.
Toy Story, Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Beauty and the Beast, Big Hero 6, Blaze, Bubble Guppies, Caillou, Captain America, Cars<span class="list-helper-toggle-more-text"> and <a href="#">56 more</a></span><span class="list-helper-more-text d-none">, Cinderella, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Masha and the Bear, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Shimmer and Shine, Skylanders, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toopy and Binoo, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods.
Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via
PDF:
https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf
Excel:
https://www.snazal.com/tradecat/Catalogue.xlsx
Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
All Major Publications
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Lego, Hasbro, Ravensburger, Usaopoly, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Wholesalers
Operating within the wholesale industry, this supplier specializes in a diverse array of niche products designed to meet various consumer interests and needs. From fashion accessories to household items, they offer an eclectic selection that stands out in the marketplace. Their inventory includes seasonal items, unique collectibles, and everyday essentials to cater to a broad range of customers. With an emphasis on quality and value, they ensure that each product meets the highest standards to satisfy their clients' demands. This commitment to excellence has helped them build a solid reputation in the industry, making them a preferred choice for retailers and individual buyers alike. The supplier's expansive product range is continually updated to reflect current trends and market needs, ensuring that their offerings remain relevant and appealing. By maintaining a dynamic and responsive inventory, they effectively address the evolving preferences of their customer base. Additionally, their customer-centric approach ensures personalized service and support, enhancing the overall shopping experience. To learn more about their extensive product line or to request further information, please visit the website or contact the company directly.
Trump
Supplier name
Wholesalers
This dynamic retailer operates across multiple sectors, including apparel, personal care, and home essentials. Their extensive product catalog caters to a wide audience, providing essential goods for everyday needs and specialized items for charitable organizations. The company places a strong emphasis on quality, ensuring that every product meets high standards before reaching the customers.
With a portfolio that includes everything from clothing for men, women, and children to personal hygiene products and household supplies, the retailer is equipped to meet diverse consumer demands. Their offerings also encompass seasonal items, office supplies, and a variety of toys and games suitable for children of all ages.
Furthermore, they support non-profit initiatives by providing affordable apparel options tailored for people in need, showcasing their commitment to community welfare. Their easy-to-navigate online platform allows customers to find exactly what they need quickly and conveniently.
For additional information about their products, offers, or services, interested parties are encouraged to visit the website or reach out through available contact options. This retailer is poised to continue its growth in providing valuable consumer goods while upholding a high level of customer service.
Not available
Supplier name
Wholesalers
Specializing in the baby and children's clothing industry, this supplier has been dedicated to providing high-quality wholesale apparel since 1992. The product range includes items for babies from 0 months up to children aged 14 years, all designed with comfort, style, and durability in mind. The company focuses on various clothing types, including bodysuits, sleepsuits, t-shirts, dresses, leggings, jackets, and many more. Additionally, seasonal collections for winter and summer ensure year-round availability of essential clothing items.
In addition to clothing, the supplier offers a variety of accessories such as bibs, hats, gloves, mittens, socks, and headbands. For parents looking to outfit their children for specific activities, the supplier provides a selection of swimwear, footwear, and schoolwear. The comprehensive nursery line includes blankets, wraps, comforters, and a range of baby essentials to suit various needs.
Gift sets and toys are also available, making it easy to find the perfect present for any occasion. The supplier carries products from reputable brands, ensuring that every item meets rigorous quality standards. The commitment to customer satisfaction is evident from the extensive product variety, the careful selection of materials, and the attentive customer service.
For more detailed information, prospective buyers are invited to visit the website or contact the supplier directly to explore the diverse offerings.
Keel Toys, Minoti, Soft Touch, Bambino, Baypods, Elli & Raff, Hugs & Kisses, Little Bunny, Snuggle Baby, Huggables, Clippasafe
Supplier name
Wholesalers
This supplier operates within the toy and gaming industry, focusing exclusively on the wholesale distribution of authentic LEGO® products. As a premier partner for smaller specialty and independent retailers in both the United States and Canada, they have established themselves as a trusted source for quality toys and sets that inspire creativity and imagination.
Their commitment to authenticity is unwavering, ensuring that every product offered is 100% genuine LEGO®. This focus on quality allows retailers to confidently provide their customers with sought-after items from a brand known for its commitment to innovation, safety, and playability. The supplier's infrastructure facilitates easy online ordering, reflecting their investment in advanced web technologies, ensuring a streamlined purchasing experience alongside fast delivery.
Additionally, this supplier sets itself apart by offering dedicated support to its partners. The team prioritizes client satisfaction, helping retailers navigate their orders and ensuring they receive the products essential for their business's success. With a firm belief in the values underpinning the LEGO brand, they work collaboratively with their partners to enhance business growth and customer loyalty.
For those interested in exploring partnership opportunities or for retailers seeking reliable sources for LEGO® products, further information can be obtained by visiting the website or by contacting their support team directly. The supplier values building lasting relationships and is eager to assist retailers in maximizing their potential with one of the most recognized toy brands worldwide.
<em>Lego</em>
Supplier name
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
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