Lego Toy Market Trends, Forecast & Insights [2025]

Last updated Mar 6, 2025

Lego Toys, renowned for their versatility and appeal to various age groups, present an excellent opportunity for sellers looking to engage buyers with a popular and creative product. With a typical selling price range of $12 to $30, these products attract a wide demographic, positioning sellers favorably for profit margins. Given that December marks the peak season for Lego sales, this is an ideal time for sellers to consider stocking their eCommerce store to capitalize on the upcoming holiday shopping demand.

Seasonal Peak month: December

Product details

About the product

Lego toys are a versatile building block product class that offers a wide range of themed sets and individual bricks, catering to various age groups and interests, from basic construction kits for young children to complex models for adult enthusiasts. This product class encourages creativity, problem-solving, and fine motor skills, making it a popular choice among buyers who appreciate both play and educational value in their purchases.

Key details

Avg. Sell price
$19
Selling price range
$10 - $30
Seasonality

High Month December

Low Month April

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Apr

About the product

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$19
Selling price range
$10 - $30
Seasonality

High Month December

Low Month April

Dropship products for Lego Toy

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Plastic Lego Storage Box Children Jigsaw Puzzle Building Block Lego Container Classification Part Sort Box Kidroom Toy Organizer

USD $20.17

Lego Storage for kids Building Blocks Storage Boxes Adjustable Lego Organizer Container Grid Children Toy Organizer Storages Box

USD $23.15

LEGO 40220 Creator Double Decker London BusBuilding Blocks Bricks Toy for Kids Children's Day Birthday Gift (118 Pieces)

USD $20

Christmas Party Elk Lego Embroidery Disposable Napkins

USD $0

Zip Toy Storage Bag Kids Lego Blocks Zip Handheld Storage and Organising Bag Large Capacity Children's Toys Storage Bucket Bag

USD $4.76

0.8mm Pin DIY 5v Lights 50cm USB Power Cable Compatible with Lego USB Power Cord DIY Decorative Lamp USB Wire Toy Accessories

USD $3.29

Transparent glass door figure display cabinet display household toys Lego model ornament wine cabinet

USD $173.7

1 Piece 16x16 Double-sided Base Plates MOC Building Blocks Educational Baseplate Compatible with Lego

USD $1.7

Classified storage Stackable Building Block Storage Box Transparent Dustproof Moisture-proof Plastic Storage Boxes Kids Lego

USD $42.75

25CM 6-Core Wedo Male Turn 4-Core 9686 Conversion Cable Extension Cord Compatible For Lego Accessories

USD $3.71

Acrylic Minifigures Display Case, Stackable and Dustproof Building Block Display Box for Lego Action Figure Toys Storage

USD $6.11

25 Drawer Plastic Drawer Storage Cabinet Storage Hardware and Craft Cabinet with 50 Removable Dividers for Bead Lego Storage

USD $26.39

Top suppliers for “Lego Toy”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers, Liquidators

This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more. Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.

Toy Story, Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Beauty and the Beast, Big Hero 6, Blaze, Bubble Guppies, Caillou, Captain America, Cars and <a href="#">56 more</a>, Cinderella, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Masha and the Bear, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Shimmer and Shine, Skylanders, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toopy and Binoo, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs <a href="#">less</a>

Supplier name

Dropshippers

Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space. Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes. In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets. With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs. For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.

Not available

Supplier name

Wholesalers

This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods. Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via PDF: https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf Excel: https://www.snazal.com/tradecat/Catalogue.xlsx Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.

All Major Publications

Supplier name

Wholesalers

This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety. With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience. Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle. Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses. To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.

Discover Over 60

Supplier name

Wholesalers

Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs. With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range. The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items. Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.

Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep

Supplier name

Manufacturers

The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.

Lego, Hasbro, Ravensburger, Usaopoly, Pokemon, Robotime, Funko Pop, Tradeopia

Supplier name

Wholesalers

Operating within the wholesale industry, this supplier specializes in a diverse array of niche products designed to meet various consumer interests and needs. From fashion accessories to household items, they offer an eclectic selection that stands out in the marketplace. Their inventory includes seasonal items, unique collectibles, and everyday essentials to cater to a broad range of customers. With an emphasis on quality and value, they ensure that each product meets the highest standards to satisfy their clients' demands. This commitment to excellence has helped them build a solid reputation in the industry, making them a preferred choice for retailers and individual buyers alike. The supplier's expansive product range is continually updated to reflect current trends and market needs, ensuring that their offerings remain relevant and appealing. By maintaining a dynamic and responsive inventory, they effectively address the evolving preferences of their customer base. Additionally, their customer-centric approach ensures personalized service and support, enhancing the overall shopping experience. To learn more about their extensive product line or to request further information, please visit the website or contact the company directly.

Trump

Supplier name

Wholesalers

Specializing in the baby and children's clothing industry, this supplier has been dedicated to providing high-quality wholesale apparel since 1992. The product range includes items for babies from 0 months up to children aged 14 years, all designed with comfort, style, and durability in mind. The company focuses on various clothing types, including bodysuits, sleepsuits, t-shirts, dresses, leggings, jackets, and many more. Additionally, seasonal collections for winter and summer ensure year-round availability of essential clothing items. In addition to clothing, the supplier offers a variety of accessories such as bibs, hats, gloves, mittens, socks, and headbands. For parents looking to outfit their children for specific activities, the supplier provides a selection of swimwear, footwear, and schoolwear. The comprehensive nursery line includes blankets, wraps, comforters, and a range of baby essentials to suit various needs. Gift sets and toys are also available, making it easy to find the perfect present for any occasion. The supplier carries products from reputable brands, ensuring that every item meets rigorous quality standards. The commitment to customer satisfaction is evident from the extensive product variety, the careful selection of materials, and the attentive customer service. For more detailed information, prospective buyers are invited to visit the website or contact the supplier directly to explore the diverse offerings.

Keel Toys, Minoti, Soft Touch, Bambino, Baypods, Elli & Raff, Hugs & Kisses, Little Bunny, Snuggle Baby, Huggables, Clippasafe

Supplier name

Wholesalers

This supplier operates within the toy and gaming industry, focusing exclusively on the wholesale distribution of authentic LEGO® products. As a premier partner for smaller specialty and independent retailers in both the United States and Canada, they have established themselves as a trusted source for quality toys and sets that inspire creativity and imagination. Their commitment to authenticity is unwavering, ensuring that every product offered is 100% genuine LEGO®. This focus on quality allows retailers to confidently provide their customers with sought-after items from a brand known for its commitment to innovation, safety, and playability. The supplier's infrastructure facilitates easy online ordering, reflecting their investment in advanced web technologies, ensuring a streamlined purchasing experience alongside fast delivery. Additionally, this supplier sets itself apart by offering dedicated support to its partners. The team prioritizes client satisfaction, helping retailers navigate their orders and ensuring they receive the products essential for their business's success. With a firm belief in the values underpinning the LEGO brand, they work collaboratively with their partners to enhance business growth and customer loyalty. For those interested in exploring partnership opportunities or for retailers seeking reliable sources for LEGO® products, further information can be obtained by visiting the website or by contacting their support team directly. The supplier values building lasting relationships and is eager to assist retailers in maximizing their potential with one of the most recognized toy brands worldwide.

Lego

Supplier name

Manufacturers

Decreasing

-9900% Growth

The Kids Black Donut Set offers a unique and playful option for sellers targeting parents looking for engaging and entertaining products for their children. With a typical selling price range of $8 - $36, this product appeals to buyers who value quality and creativity in children's play items

Kids Ballpoint Toy

Decreasing

-9900% Growth

The Kids Ballpoint Toy is an engaging product designed to enhance creativity and fine motor skills in children, making it an appealing choice for sellers targeting the family and educational segments. With a typical selling price range of $8 - $12, it offers an affordable option for buyers looking for fun and functional toys

Kids Magic Clown

Decreasing

-112.5% Growth

Kids Magic Clown is an engaging and whimsical toy that combines entertainment with educational value, making it an attractive option for sellers aiming to capture the interest of buyers seeking unique gifts. Priced reasonably, this product appeals to parents looking for fun, interactive experiences for their children