Lego Toy Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Lego Toys, renowned for their versatility and appeal to various age groups, present an excellent opportunity for sellers looking to engage buyers with a popular and creative product. With a typical selling price range of $12 to $30, these products attract a wide demographic, positioning sellers favorably for profit margins. Given that December marks the peak season for Lego sales, this is an ideal time for sellers to consider stocking their eCommerce store to capitalize on the upcoming holiday shopping demand.
Seasonal Peak month: December
About the product
Lego toys are a versatile building block product class that offers a wide range of themed sets and individual bricks, catering to various age groups and interests, from basic construction kits for young children to complex models for adult enthusiasts. This product class encourages creativity, problem-solving, and fine motor skills, making it a popular choice among buyers who appreciate both play and educational value in their purchases.
Key details
  • $20
  • $10 - $30
  • High Month December
    Low Month April
Relative Interest
 
Seasonality
High Month Dec
Low Month Apr
Dropship products for Lego Toy

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Plastic Lego Storage Box Children Jigsaw Puzzle Building Block Lego Container Classification Part Sort Box Kidroom Toy Organizer
Plastic Lego Storage Box Children Jigsaw Puzzle Building Block Lego Container Classification Part Sort Box Kidroom Toy Organizer
USD $20.17
Light Kit for Lego Trevi Fountain -Innovative Led Lighting Compatible with Lego Architecture 21062 - Not Included Lego Set
Light Kit for Lego Trevi Fountain -Innovative Led Lighting Compatible with Lego Architecture 21062 - Not Included Lego Set
USD $0
Toy Storage Building Blocks Lego Children's Doll Storage Bag Large Detachable Quick Storage Game Mat Storage Bucket
Toy Storage Building Blocks Lego Children's Doll Storage Bag Large Detachable Quick Storage Game Mat Storage Bucket
USD $17.1
(No LEGO, Just Light) USB Lights Set for Lego Sherlock Holmes Book Nook 10351
(No LEGO, Just Light) USB Lights Set for Lego Sherlock Holmes Book Nook 10351
USD $0
(No LEGO, Just Light)USB Light Kit For Lego 10236 Ewok Village Blocks Bricks
(No LEGO, Just Light)USB Light Kit For Lego 10236 Ewok Village Blocks Bricks
USD $0
USB Lights Set for Lego Republic Gunship 75309 Building Set - (NOT Include LEGO Model)
USB Lights Set for Lego Republic Gunship 75309 Building Set - (NOT Include LEGO Model)
USD $0
LEGO  40220  Creator Double Decker London BusBuilding Blocks Bricks Toy for Kids Children's Day Birthday Gift (118 Pieces)
LEGO 40220 Creator Double Decker London BusBuilding Blocks Bricks Toy for Kids Children's Day Birthday Gift (118 Pieces)
USD $20
(No LEGO, Just Light) USB Lights Set for Lego 77073 Fortnite Battle Bus Bricks Set
(No LEGO, Just Light) USB Lights Set for Lego 77073 Fortnite Battle Bus Bricks Set
USD $0
(No LEGO, Just Light) USB Lights Set for Lego 77073 Fortnite Battle Bus Building Set
(No LEGO, Just Light) USB Lights Set for Lego 77073 Fortnite Battle Bus Building Set
USD $0
(No LEGO, Just Light)USB Light Set for Lego Architecture Paris 21044 Brick Building Blocks
(No LEGO, Just Light)USB Light Set for Lego Architecture Paris 21044 Brick Building Blocks
USD $0
USB Lights Set for Lego 75060 STAR Slave I Building Set - (NOT Included LEGO Model)
USB Lights Set for Lego 75060 STAR Slave I Building Set - (NOT Included LEGO Model)
USD $0
USB Lights Set for Lego 75382 UCS TIE Interceptor Building Set - (NOT Include LEGO Bricks)
USB Lights Set for Lego 75382 UCS TIE Interceptor Building Set - (NOT Include LEGO Bricks)
USD $0
Top suppliers for “Lego Toy”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space. Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes. In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets. With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs. For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
 
Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods. Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via PDF: https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf Excel: https://www.snazal.com/tradecat/Catalogue.xlsx Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
All Major Publications
Supplier name
 
Wholesalers
This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety. With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience. Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle. Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses. To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.
Discover Over 60
Supplier name
 
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs. With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range. The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items. Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
 
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Lego, Hasbro, Ravensburger, Usaopoly, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
 
Wholesalers
Operating within the wholesale industry, this supplier specializes in a diverse array of niche products designed to meet various consumer interests and needs. From fashion accessories to household items, they offer an eclectic selection that stands out in the marketplace. Their inventory includes seasonal items, unique collectibles, and everyday essentials to cater to a broad range of customers. With an emphasis on quality and value, they ensure that each product meets the highest standards to satisfy their clients' demands. This commitment to excellence has helped them build a solid reputation in the industry, making them a preferred choice for retailers and individual buyers alike. The supplier's expansive product range is continually updated to reflect current trends and market needs, ensuring that their offerings remain relevant and appealing. By maintaining a dynamic and responsive inventory, they effectively address the evolving preferences of their customer base. Additionally, their customer-centric approach ensures personalized service and support, enhancing the overall shopping experience. To learn more about their extensive product line or to request further information, please visit the website or contact the company directly.
Trump
Supplier name
 
Wholesalers
This supplier is a key player in the marketplace industry, dedicated to providing a vast array of high-quality products across numerous categories including home appliances, electronics, fashion, furniture, and outdoor equipment. Their extensive inventory caters to various customer needs, ensuring that clients can find almost anything they require within their platform. With a strong focus on competitive pricing, the supplier aims to make quality products accessible to all consumers. Whether you're looking for the latest kitchen gadgets, stylish home decor, or fitness equipment, they consistently prioritize value and affordability. Their products are carefully sourced from reliable networks, ensuring that customers receive items that meet rigorous quality standards. Additionally, exceptional customer service is a cornerstone of their operations. The supplier values customer satisfaction and is dedicated to providing a seamless shopping experience. From prompt shipping services to responsive support channels, customers are encouraged to reach out for any inquiries or assistance they may need. For those interested in exploring the diverse selection of products, the supplier invites you to visit their website for more information or to make direct contact. With a commitment to excellence and a focus on customer needs, this supplier stands out in the competitive marketplace landscape.
Sandisk, Corsair, Canon, Epson, Logitech, Panasonic, Samsung, Sony, Xerox
Supplier name
 
Wholesalers
Specializing in the baby and children's clothing industry, this supplier has been dedicated to providing high-quality wholesale apparel since 1992. The product range includes items for babies from 0 months up to children aged 14 years, all designed with comfort, style, and durability in mind. The company focuses on various clothing types, including bodysuits, sleepsuits, t-shirts, dresses, leggings, jackets, and many more. Additionally, seasonal collections for winter and summer ensure year-round availability of essential clothing items. In addition to clothing, the supplier offers a variety of accessories such as bibs, hats, gloves, mittens, socks, and headbands. For parents looking to outfit their children for specific activities, the supplier provides a selection of swimwear, footwear, and schoolwear. The comprehensive nursery line includes blankets, wraps, comforters, and a range of baby essentials to suit various needs. Gift sets and toys are also available, making it easy to find the perfect present for any occasion. The supplier carries products from reputable brands, ensuring that every item meets rigorous quality standards. The commitment to customer satisfaction is evident from the extensive product variety, the careful selection of materials, and the attentive customer service. For more detailed information, prospective buyers are invited to visit the website or contact the supplier directly to explore the diverse offerings.
Keel Toys, Minoti, Soft Touch, Bambino, Baypods, Elli & Raff, Hugs & Kisses, Little Bunny, Snuggle Baby, Huggables, Clippasafe
Supplier name
 
Wholesalers
This supplier operates within the toy and gaming industry, focusing exclusively on the wholesale distribution of authentic LEGO® products. As a premier partner for smaller specialty and independent retailers in both the United States and Canada, they have established themselves as a trusted source for quality toys and sets that inspire creativity and imagination. Their commitment to authenticity is unwavering, ensuring that every product offered is 100% genuine LEGO®. This focus on quality allows retailers to confidently provide their customers with sought-after items from a brand known for its commitment to innovation, safety, and playability. The supplier's infrastructure facilitates easy online ordering, reflecting their investment in advanced web technologies, ensuring a streamlined purchasing experience alongside fast delivery. Additionally, this supplier sets itself apart by offering dedicated support to its partners. The team prioritizes client satisfaction, helping retailers navigate their orders and ensuring they receive the products essential for their business's success. With a firm belief in the values underpinning the LEGO brand, they work collaboratively with their partners to enhance business growth and customer loyalty. For those interested in exploring partnership opportunities or for retailers seeking reliable sources for LEGO® products, further information can be obtained by visiting the website or by contacting their support team directly. The supplier values building lasting relationships and is eager to assist retailers in maximizing their potential with one of the most recognized toy brands worldwide.
<em>Lego</em>
Supplier name
 
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory

Related products

Games & Toys
Decreasing
-42.1% Growth
Games & Toys, appealing for their ability to engage and entertain, are ideal for sellers looking to attract families and children. With a typical selling price range of $12 - $28, sellers can position their offerings competitively, catering to a wide audience seeking quality entertainment options
Plush Stuffed Animals
Decreasing
-22.3% Growth
Plush Stuffed Animals are a popular choice for sellers looking to attract buyers seeking comforting and quality gifts for children and collectors alike. With a typical selling price range of $13 - $25, this product offers a balance of affordability and perceived value, making it appealing to a broad audience
Ride-on Car
Increasing
122.5% Growth
Ride-on Cars are a popular choice for sellers targeting families and young buyers looking for engaging outdoor toys. With a typical selling price range of $130 - $200, these products offer an attractive margin for sellers while appealing to parents seeking quality, safe, and fun experiences for their children
My Little Pony
Increasing
151.2% Growth
My Little Pony offers a nostalgic and beloved franchise that appeals to a wide demographic, including children, collectors, and fans of animated series. With a diverse range of products such as toys, apparel, and merchandise, sellers can attract buyers looking for quality entertainment and gift options
Toy Model
Decreasing
-5.3% Growth
Toy models are gaining popularity as engaging, collectible items that appeal to a wide range of buyers, from children to adult hobbyists. With a typical selling price range of $16 - $28, sellers can capitalize on the growing interest in both playful and display-worthy products
Legos
Decreasing
-26.4% Growth
Legos are a popular and versatile building toy that fosters creativity and critical thinking, making them highly appealing to buyers of all ages. Known for their quality and durability, these products typically fall within a selling price range of $16 to $50, allowing sellers to target a wide demographic looking for both educational and entertaining toys
Space Toys
Increasing
7.9% Growth
Space Toys offer a compelling opportunity for sellers looking to cater to an enthusiastic market of buyers interested in space exploration themes. With a diverse range of products that typically retail between $19 and $34, these toys can attract both collectors and young buyers eager for educational yet entertaining options
Star Wars Lego
Increasing
39.4% Growth
Star Wars Lego sets, featuring iconic scenes and characters from the beloved franchise, appeal to both collectors and fans of all ages. With a typical selling price range of $44 to $138, sellers can attract a diverse buyer base seeking quality and nostalgia-driven products
Licensed Toys
Decreasing
-15.1% Growth
Licensed Toys are a captivating product category that appeals to both children and collectors alike, making them an enticing addition for sellers looking to engage a broad range of buyers. With prices typically ranging from $15 to $50, they offer significant margins while catering to a variety of interests, from popular franchises to limited editions
Sex Dolls
Decreasing
-9.9% Growth
Sex Dolls present a unique opportunity for sellers looking to cater to a niche market with high demand. With a typical selling price range of $50 to $250, sellers can attract buyers who are interested in adult products that enhance personal satisfaction and companionship
Sensory Toy
Decreasing
-2.6% Growth
Sensory Toys, designed to promote sensory exploration and engagement, are increasingly popular among buyers seeking therapeutic and stimulating play options. These toys cater to various age groups, including children with special needs, making them versatile for sellers targeting both mainstream and specialized markets
Teddy Bear
Decreasing
-23.4% Growth
Teddy Bears, beloved for their comfort and appeal, are an excellent addition for sellers looking to attract buyers seeking gifts or companionship. With a typical selling price range of $16 to $30, these plush toys appeal to a wide demographic, including young children and adults
Fidget Spinner
Increasing
95.3% Growth
Fidget Spinners have gained significant popularity as stress-relief tools and fun accessories, making them an attractive option for sellers aiming to cater to buyers looking for engaging and affordable entertainment. With a typical selling price range of $10 - $20, sellers can capitalize on both impulse buys and gifting opportunities at an accessible price point
Toy Vehicles
Decreasing
-0.3% Growth
Toy vehicles are a versatile and popular product that appeal to a wide range of buyers, making them an attractive addition for sellers looking to diversify their eCommerce store offerings. With a typical selling price range of $14 - $25, these toys cater to various budgets while providing quality and fun
Toys
Decreasing
-9.1% Growth
Toys are a versatile and highly sought-after product category that appeals to a broad range of buyers, especially children and their families. With a typical selling price range of $10 to $28, sellers can cater to various budgets while offering both educational and entertaining options
Kids Snowball
Decreasing
-68.4% Growth
Kids Snowball is a fun and engaging winter product designed to enhance children's outdoor play experiences. With a typical selling price range of $13 - $23, this product offers an attractive price point for sellers targeting families looking for winter activities
Hot Wheels
Decreasing
-18.5% Growth
Hot Wheels, known for their iconic die-cast cars and track sets, presents a unique opportunity for sellers targeting buyers interested in collectibles and toys. With a typical selling price range of $14 to $32, these products cater to a wide demographic, from children seeking fun to adult collectors seeking nostalgia
Stuffed & Plush Animal
Decreasing
-80% Growth
Stuffed & Plush Animals are charming, high-demand products that appeal to a wide range of buyers, making them a strong addition for sellers looking to diversify their eCommerce offerings. With a typical selling price range of $13 - $25, these adorable items cater to both gift-givers and comfort-seekers, ensuring broad market appeal
Squishy Toys
Decreasing
-2.3% Growth
Squishy Toys are popular among buyers for their tactile and stress-relief benefits, making them a desirable addition to any eCommerce store targeting a younger demographic or those seeking novelty items. With a typical selling price range of $10 - $20, sellers can cater to a price-sensitive audience while capitalizing on impulse buys
Funko Toys
Decreasing
-11.9% Growth
Funko Toys are popular collectibles known for their unique designs and broad appeal, making them an attractive option for sellers seeking to capture a dedicated buyer base. With a typical selling price range of $12 to $15, these toys offer sellers a balance of affordability and collectible value
Feedback