Games & Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Highly giftable, low-risk entertainment items with broad appeal; buyers seek them for birthdays, holidays, and family gatherings. The $8–$12 price point supports impulse buys, stocking-stuffer positioning, and easy add-ons that can lift AOV through bundles and cross-sells.
Seasonal demand peaks in December, driven by holiday gifting. Begin sourcing and planning now in August so inventory is landed and listings are optimized by October; this timing supports ranking momentum and readiness for the holiday surge.
Seasonal
Peak month: December
Product details
Key details
-
$10
-
$8 - $12
-
High Month December
Low Month May
Dropship products for Games & Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Funny Games Oversized Hooded Sweatshirt Women
USD $19.3
Retro Handheld Game Console with 16000 Games
USD $31.55
64G Retro Game Console with 20000 Games
USD $14.14
Portable Retro Game Console with 500 Games
USD $16.18
Portable Game Console with 6000 Classic Games
USD $8.52
Handheld Game Console with 6000 Retro Games
USD $9.2
Portable Handheld Game Console with 20000 Games
USD $23.15
Analog Quartz Chess Clock Timer for Games
USD $11.64
Automatic Screen Clicker for Smartphones and Games
USD $2.01
KINHANK 500GB Gaming Console with 110000 Games
USD $19.7
Retro Handheld Gaming Console with 500 Games
USD $12.7
Multicolour Polyhedral Dice Set for RPG Games
USD $0
Top suppliers for “Games & Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating in the entertainment and retail industry, this premier distributor stands out for its extensive range of products, which includes DVD and Blu-ray movies, video games, licensed coloring activity books, and toys. With a commitment to helping clients increase their profits, the distributor offers an impressive inventory that caters to various consumer interests and age groups.
The company is well-regarded for its dedicated approach to providing high-quality products and exceptional customer service. By focusing on popular and trending titles in the market, the distributor ensures that its offerings remain relevant and appealing to a wide audience. Additionally, the availability of a consignment program demonstrates its flexibility and willingness to work with retailers to maximize their success.
Furthermore, the incorporation of cutting-edge virtual reality experiences into its product lineup positions the distributor as a forward-thinking player in the market. By providing access to innovative entertainment options, the company not only meets current consumer trends but also enhances the shopping experience for end-users.
For those interested in exploring the extensive product catalog and discovering how this distributor can support their business needs, it is encouraged to visit the website or contact directly for further information and tailored solutions.
Not available
Supplier name
Wholesalers
Specializing in the wholesale distribution of fast-moving consumer goods, this supplier is a key player in the UK's retail landscape. With a focus on low prices and diverse product offerings, they cater to a variety of businesses, from convenience stores to market traders.
The supplier's extensive catalog includes everything from household essentials to health and beauty products, baby care, and pet supplies. Their strategy of buying in bulk allows them to provide competitive pricing, making it an attractive option for retailers seeking value. Alongside their comprehensive product range, they also emphasize superior customer support, ensuring that clients have access to expert advice and assistance.
With a minimum order requirement accessible to both businesses and individual buyers, the supplier makes entry into the wholesale market straightforward. Their commitment to keeping prices low while maintaining high-quality products has solidified their reputation as a preferred choice in the industry.
Additionally, the supplier recognizes the importance of convenience in today's fast-paced retail environment. They offer delivery options and even allow customers to collect orders from their warehouse in Manchester. This flexibility, combined with an ever-expanding inventory, positions the supplier as a reliable source for various retailers.
For those interested in exploring the full range of offerings, or for any inquiries, further information can be found on their website or by contacting them directly. Unlock a world of wholesale opportunities and discover why this supplier is highly regarded in the retail sector.
Zig-Zag, Durex, Kodak, Duracell, Colgate, Gillette, Nivea, Crayola, Disney, Dove, Dettol, Tidyz, Johnson's, Swan, Gorilla, Raw, Ocb, Rapide, Rizla, Good Year, Clipper, Hangsen, Atoz
Supplier name
Manufacturers
This supplier is a prominent player in the toy industry, known for its wide range of unique and innovative products designed for children. With a firm commitment to sustainability and social responsibility, the company strives to create toys that not only entertain but also educate and inspire young minds.
The supplier stands out through its comprehensive approach, functioning not only as a distributor but also as a manufacturer and service provider. This dual role allows them to maintain high standards of quality and creativity, ensuring that their offerings meet the evolving demands of both retailers and consumers. Their extensive portfolio includes various brands that resonate well within the market.
With a focus on creativity, the company fosters a dynamic environment where new ideas can flourish, making learning a fun and engaging experience for children. They are dedicated to building strong partnerships with their clients by offering tailored solutions that align with current market trends and consumer needs.
Operating within a global network, the supplier leverages various production locations, which enhances their ability to process raw materials efficiently and sustainably. This network allows them to adapt swiftly to market demands, ensuring their products remain relevant and appealing.
For those interested in exploring their exciting product range and discovering how they can contribute to childhood development through play, further information can be found on their website or by contacting them directly.
Ambosstoys, Hape, Skip Hop, Baby Einstein, Nebulous Stars, Beleduc, Senger, Dinosart, Jadore, Käthe Kruse, Korko, Kruselings
Supplier name
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Wholesalers
This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association.
Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys.
The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates.
The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar
Supplier name
Wholesalers
This supplier operates within the toy retail industry, delivering a wide array of budget-friendly toys that cater to children across various age groups. With a mission to make the joy of play accessible to every family, they focus on high-quality products that nurture creativity and learning without straining budgets.
Established in 2023, this supplier has quickly become a go-to destination for savvy parents seeking exceptional value on toys. Their commitment to providing an extensive selection of products ensures that there is something for every child's interests, from educational resources to fun play items.
The company is well-regarded for its user-friendly shopping experience and responsive customer service, promoting a low-price guarantee to ensure parents receive the best deals available. They also offer incentives like free gifts and next-day delivery on orders over £40, making it a convenient choice for busy families.
In addition to their online presence, the supplier has developed a mobile app, enhancing the shopping experience with exclusive offers and products. Their focus on quality, affordability, and customer satisfaction sets them apart in the competitive landscape of toy retail. For more information about their products and promotions, they invite potential customers to visit their website or reach out directly.
Thomas & Friends, Hot Wheels, Paw Patrol, Dc Comics, Lol Surprise, Barbie, Crayola, Funko, Lego, Marvel, Nerf, Star Wars, Baby Shark, Bluey, Cocomelon, Fortnite, Harry Potter, Minions, Peppa Pig, Rainbow High<span class="list-helper-toggle-more-text"> and <a href="#">17 more</a></span><span class="list-helper-more-text d-none">, Spiderman, Toy Story, Monopoly, Hello Kitty, Despicable Me, Ryan's World, Disney Cars, Nasa, Block Tech, Finding Dory, Gabby's Dollhouse, Zimpl Kids, Among Us, Deagostini, Poopsie Slime Surprise, My Animal Farm, Grafix</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Liquidators
Operating in the retail industry, this business focuses on liquidation inventory, providing exceptional value to customers looking for high-quality products at reduced rates. The company prides itself on its customer-centric approach, catering to those seeking bargains without compromising on quality.
With a diverse product range, this retailer offers everything from electronics and housewares to toys and sporting goods, ensuring a little something for everyone. The commitment to providing products at 25-50% below regular retail pricing reflects the understanding of current economic challenges faced by consumers.
As a family-owned entity, the enterprise emphasizes its roots and dedication to serving the community, often being the go-to store for savvy shoppers. They operate only on weekends, which helps in maintaining lower overhead costs, subsequently allowing for further savings passed on to the customers.
Additionally, the supplier stands behind their products by offering a 30-day functional warranty on all electrical items, ensuring peace of mind for buyers. With new arrivals weekly, customers can always find fresh inventory and unique items.
For a pleasant shopping experience filled with significant savings, customers are encouraged to explore the extensive selection available. More information about products and services can be found by visiting the website or by reaching out directly for any inquiries.
Mongoose, Banzai, Mega Construx, Adventure Force, Tbc
Supplier name
Wholesalers
This supplier operates in the dynamic toy and game wholesale industry, focusing on collectible trading card games, accessories, and various gaming products. Their extensive inventory features popular brands and franchises, catering to enthusiasts of all ages.
With a commitment to quality and customer satisfaction, the supplier offers a range of products including booster packs, decks, and gaming accessories. They understand the evolving landscape of tabletop and trading card games, ensuring they remain stocked with the latest releases and fan-favorites.
Their dedicated team provides exceptional service and support, helping retailers and individual customers alike navigate the exciting world of collectible gaming. By fostering strong relationships within the community, the supplier aims to deliver not just products, but memorable gaming experiences.
For those interested in exploring their comprehensive product range, additional information is available by visiting their website or by contacting them directly. Whether you are a retailer seeking to stock your shelves or a gaming enthusiast eager for the latest collectibles, they are ready to assist you.
Magic: The Gathering, Sorcery: Contested Realm, Yu-Gi-Oh!
Supplier name
Wholesalers
This supplier operates within the toy and children's products industry, providing an extensive range of items designed to inspire, educate, and entertain young minds. Their catalog includes creative arts and crafts, stimulating educational toys, engaging games, and much more, all aimed at enhancing children's developmental experiences.
With a commitment to quality and innovation, this supplier carefully curates products from many trusted brands. They emphasize eco-friendly and sustainable options, ensuring that their offerings align with contemporary values and parental concerns about the environment. Their collection features products suitable for various age groups, helping to foster learning and imaginative play.
In addition to traditional toys, this supplier also offers items tailored for specific interests, such as STEM-focused educational toys and unique gifts that invite exploration and creativity. They aim to cater to diverse customer needs, making it easier for retailers and buyers to find the perfect solutions for their market.
For those interested in browsing their catalog or making inquiries about specific items, additional information is readily available. Prospective clients are encouraged to visit their website or reach out directly to the team to discuss their requirements and explore the latest product offerings.
Mattel, Ravensburger, Carrera, Infantino, Babiators, Madame Alexander, J World, Corolle, Ankers, Bling2O, Brybelly, Crazy Aaron's
Supplier name
Wholesalers
Operating in the adult products sector, this company is a leading manufacturer and supplier of a wide array of erotic items. Their extensive catalog includes adult toys, lingerie, and various erotic cosmetics, catering to a diverse clientele across Europe and beyond.
The supplier prides itself on maintaining one of the largest warehouses in Europe, enabling rapid order fulfillment typically within 24 hours. They ensure that all products are in stock and ready for immediate shipment, eliminating the need for intermediaries and agents. This direct approach allows them to offer competitive prices that are among the best in the industry.
Their commitment extends to the dropshipping model, which facilitates discreet shipping directly to the end consumer. Clients can expect to find popular and trendsetting products in their inventory, including high-quality lingerie and personal care cosmetics. With over 20,000 items available, this supplier supports a wide range of merchant needs through an automated online purchasing system.
Customer satisfaction is a priority; they welcome feedback on product quality and functionality. Additionally, potential clients can access a wealth of knowledge regarding the product lineup and how to optimize their business operations with these offerings.
For those interested in tapping into this robust market with a reputable supplier, more information can be obtained by visiting their website or making a direct inquiry.
Fleshlight, We-Vibe, Durex, K-Y, Penthouse, Lelo, Fifty Shades Of Grey, Svakom, Real Feel
Related products
Wooden Rainbow Toy
Increasing
80.6%
Growth
Broad appeal stems from open-ended play value and display-worthy aesthetics: buyers use it for stacking, color sorting, and creative builds, and it doubles as nursery décor. The natural, minimalist look and perceived educational benefits make it a popular gift choice; the $16–$30 price point supports impulse buys and bundling, helping raise AOV
Ride On Toys
Increasing
49.3%
Growth
Strong gift appeal drives demand, as buyers see these as high-perceived-value items that encourage active play and feel “special” compared to standard toys. The $45–$129 price band sits squarely in the mid-ticket gift sweet spot, supporting compelling promos while preserving margin and boosting AOV during peak traffic periods
Sensory Fidget Toys
Increasing
1.5%
Growth
Broad buyer appeal as a stress-relief and focus aid for kids, students, and office workers; also popular as small gifts, party favors, and classroom rewards. The $8–$13 price point supports impulse-adds and quick conversions, while variety in textures/colors can drive repeat purchases and bundle opportunities
My Little Pony
Increasing
151.2%
Growth
Strong character recognition and collectability drive repeat purchases and gifting, making this line a reliable traffic and basket builder. The $12–$24 price point hits impulse-buy and giftable sweet spots, with broad SKU coverage (figures, playsets, accessories) enabling bundles and upsells
Toy Vehicles
Decreasing
-0.3%
Growth
Strong buyer interest comes from giftability, imaginative play, and collectability, leading to repeat purchases when variety is offered. The $14–$27 price range hits an accessible impulse/gift sweet spot and supports bundles or multi-packs to lift AOV
Childrens Toys
Increasing
48.6%
Growth
Buyer interest is driven by gifting (birthdays and holidays) and perceived developmental/educational value, plus trend-led characters and collectibles. The $13–$29 price band converts well for impulse and add‑on purchases, supports bundles, and fits “stocking stuffer” positioning while remaining accessible
Sensory Toys
Decreasing
-6.3%
Growth
Broad appeal as tactile, stress-relief and focus aids for kids and adults makes these items strong impulse buys and gifts. At $9–$18, they fit add-to-cart and stocking-stuffer behavior, support bundling/variety packs, and can lift average order value
Lego Blocks
Decreasing
-12.5%
Growth
Interlocking building block sets offer durable, creative play with broad age appeal, making them reliable gift purchases and repeat buys. Buyers seek them for open-ended, skill-building play, and the $17–$36 price band fits common gifting and add-to-cart thresholds, enabling bundles or multi-unit orders
Adult Games
Decreasing
-0.6%
Growth
Priced at $15–$25, these items sell on novelty, humor, and social entertainment value, making them easy add-ons and giftable impulse buys. Buyer demand peaks in December driven by holiday parties, Secret Santa/White Elephant exchanges, and stocking stuffers, with ongoing appeal for game nights and celebrations throughout the year
Children's Toys
Increasing
77.7%
Growth
Broad, recurring demand from parents and gift‑givers drives strong conversion near gifting occasions, with steady birthday purchases year‑round. The $12–$27 price band is impulse‑friendly, supports multi‑unit baskets, and works well as add‑ons or bundles in an eCommerce store
Lego Set
Decreasing
-17.7%
Growth
Strong gift appeal and cross-age interest drive steady demand, with buyers valuing creative play, display potential, and collectability. The $16–$64 price band hits popular gifting thresholds, from add-on purchases to mid-tier presents, supporting broad AOV strategies and repeat orders across variants and themes
Sensory Toy
Decreasing
-2.6%
Growth
Broad appeal as a calming, focus-aid and fidget item for kids, teens, and adults drives steady demand. Small, portable, and highly giftable at a $9–$17 price point encourages impulse buys, add-ons, and bundling; variety in colors/textures/themes helps capture repeat purchases and upsells
Hello Kitty
Decreasing
-33.7%
Growth
Highly recognizable character brand with cute/nostalgic appeal that attracts a broad age range; buyers seek it for gifts, collectibles, and everyday accessories. The $10–$20 price sits in an impulse-friendly, stocking‑stuffer band, enabling add‑on sales and bundles
Children’s Toys
Decreasing
-81.9%
Growth
Broad, evergreen appeal for buyers seeking gifts and engaging play, with frequent purchases driven by birthdays and small occasions. The $14–$29 price band supports impulse conversion and add-on sales, and a wide assortment enables bundling and upsells across themes and interests
Teddy Bear
Decreasing
-23.4%
Growth
Classic, sentimental gift with broad age and occasion appeal (romance, birthdays, get-well, congratulations). Priced at $16–$32, it sits in an easy-to-gift range that converts well and supports bundling with flowers, chocolates, or cards to lift AOV
Doll House
Increasing
15.7%
Growth
Classic pretend-play gift with strong buyer appeal for children, often purchased by parents and grandparents. Sits in a mid-tier price band ($37–$94) that converts well for gifting while allowing upsell potential via accessories (furniture, figures, décor), which can increase average order value and repeat purchases
Anime Toys
Increasing
21.1%
Growth
Appeals to buyers as affordable character collectibles and gifts; the $13–$20 price point supports impulse buys, upsells, and repeat purchases (completing sets or gifting multiple characters). Strong crossover between fans and gift buyers makes this category a reliable traffic driver and basket builder in eCommerce stores
Play Tent
Increasing
32.3%
Growth
Strong buyer appeal as an affordable, giftable indoor play space for kids. Drives purchases from parents and relatives seeking imaginative play and a cozy nook, with a broad audience and repeat gifting potential
Kids Ball Pit
Decreasing
-17.3%
Growth
Appeals to buyers as an affordable, high-impact indoor play item for toddlers and young kids—fun, safe, and engaging for sensory and gross-motor play, and a highly giftable purchase. Strong fit for colder months and indoor entertainment needs, with broad appeal to parents and gift-givers looking for a standout present under $50
Licensed Toys
Decreasing
-15.1%
Growth
Strong brand recognition and character tie-ins drive impulse buys, gifting, and collectibility, making this a reliable traffic and conversion driver. The $27–$130 price band supports both entry-level purchases and premium sets, enabling bundling and upsell strategies that lift AOV
