Baby Toy Market Trends, Forecast & Insights [2025]

Last updated Jul 28, 2025

High gift-driven demand from parents and relatives for baby showers, first birthdays, and holiday gifting. The $9–$23 price point fits impulse buys and stocking stuffers, enabling multi-unit orders and bundling; buyers prioritize age-appropriate, safe, and engaging options that support early development. Seasonality peaks in December due to holiday gifting; with August now, it’s a good time to prep. Source and list by late September/October, build inventory for Q4, and plan promos for November. Maintain a spread within the $9–$23 range, offer gift-ready options, and use bundles to lift AOV.

Seasonal Peak month: December

Product details

Key details

Avg. Sell price
$14
Selling price range
$9 - $23
Seasonality

High Month December

Low Month April

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Apr

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$14
Selling price range
$9 - $23
Seasonality

High Month December

Low Month April

Dropship products for Baby Toy

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Comfortable Baby Patting Sleep Companion Toy

USD $26.79

Baby English Learning Phone Toy for Kids

USD $9.45

Colorful Plastic Baby Bath Watering Can Toy

USD $0.07

Realistic Baby Doll Stroller Toy for Kids

USD $4.56

Musical Baby Crib Mobile Hanging Toy for Nursery

USD $165.96

10 Pack Baby Rattle Bell Balls Squeaker Toy Set

USD $8.47

Foldable Baby High Chair with Antislip Pad and Toy Rack

USD $37.33

Interactive Plush Dog Toy Squeaky Crisps Chew Toy

USD $8.71

Realistic Full Silicone Reborn Baby Doll for Kids

USD $67.6

Floating Newborn Baby Bath Cushion Pillow

USD $10.31

Lightweight Flannel Cosmic Planet Baby Blanket

USD $16.01

Soft Absorbent Baby Bath Sponge Set

USD $9.48

Top suppliers for “Baby Toy”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Manufacturers

This supplier is a leader in the eco-friendly toy industry, dedicated to creating imaginative playthings from recycled materials. By transforming recycled milk jugs into high-quality toys, they promote sustainable practices while prioritizing children's safety and enjoyment. Their product range is thoughtfully designed, emphasizing the benefits of unstructured play, allowing children to explore and express their creativity. Each toy is made from 100% recycled materials, ensuring that every piece embodies their commitment to environmental responsibility. With a focus on both quality and safety, they assure parents that their products are free from harmful chemicals and safe for children to use in various settings—indoors or outdoors. Additionally, this supplier champions transparency in its operations, from design through production. Their dedication to sustainability is matched by an unwavering attention to detail in crafting toys that stimulate imagination and play. To learn more about their unique offerings and how they can contribute to enriching play experiences for children, visit their website or contact them directly. Discover how these eco-friendly toys can bring joy while fostering a love for the planet.

Not available

Supplier name

Manufacturers

Operating within the baby products sector, this supplier is dedicated to enhancing the parenting experience with a wide selection of high-quality goods. With over 40 years of experience, the company specializes in essentials for parents, from award-winning pushchairs and car seats to stylish nursery furniture and comfortable baby clothing. Their extensive catalog includes innovative travel systems designed for convenience and safety, catering to the needs of modern parents. The company also places a strong emphasis on nursery furniture, providing a collection that aims to blend functionality with aesthetics, ensuring every nursery is both practical and beautiful. Additionally, the supplier aims to support families with a variety of baby care essentials ranging from feeding products to safety items like monitors and gates. Their commitment to sustainability is evident, encouraging customers to engage in their pre-loved clothing donation program, supporting charitable causes. With competitive offerings, regular sales, and new products launching frequently, there is always an opportunity for parents to find something special for their little ones. For those seeking tailored advice, the supplier provides appointment options for personalized consultations. Explore the vast array of products crafted to suit every infant's needs and enhance the parenting journey. To learn more about their offerings, visiting the website or contacting the team directly is highly encouraged.

Babyzen, Cybex, Joie, Maxi-Cosi, Nuna, Stokke, Safety 1St, Thule, Leapfrog, Tommee Tippee, Bugaboo, Vtech, Chicco, Elvie, Mamas & Papas, Snuz

Supplier name

Wholesalers

Established in the vibrant toy industry, this supplier is dedicated to providing a vast array of entertaining and educational products for children. Their offerings include wooden toys, baby and toddler toys, arts and crafts supplies, and outdoor games, catering to the developmental needs of children from infancy to age 8 and beyond. The company prides itself on sourcing and supplying environmentally responsible toys from reputable brands that prioritize both play and learning. With a focus on quality and safety, the diverse product range encourages creative play, enhances learning experiences, and fosters developmental milestones in young children. Categories include musicals toys, educational games, and even balance bikes that help children develop physical coordination. This supplier is not just about selling toys; they operate with a strong community spirit. Their pay-it-forward initiative ensures that a portion of every purchase contributes to providing toys for children in need, reflecting their commitment to social responsibility. Convenience is also a priority, with a straightforward price match promise and nationwide delivery services from their Bay of Plenty warehouse. Customers can shop with confidence knowing that satisfaction is guaranteed, as the company is willing to assist with returns to ensure their clients’ happiness. For a closer look at their incredible selection or to ask any questions, potential customers are encouraged to visit their website or make direct contact for further assistance.

Baby Einstein, Orchard Toys, Le Toy Van, Fat Brain Toys, Dickie Toys, Manhattan Toys, Hape, Playmobil, Brio, Crayola, Fisher-Price, John Deere, Melissa & Doug, Vtech, Boon, Crocodile Creek, Mega Bloks, Rubiks and <a href="#">13 more</a>, Clixo, Miniland, Classic World, Hey Clay, Educational Colours, Clementoni, Thomas & Friends, Djeco, B.box, Connetix Tiles, Kinderfeet, Magnatiles, Hey Doodle <a href="#">less</a>

Supplier name

Wholesalers

Operating within the wholesale distribution industry, this supplier caters to a wide array of sectors, providing products that enhance everyday living. From home and garden essentials to health and beauty items, they aim to meet the diverse needs of their clientele. The supplier prides itself on offering a vast selection of goods, ensuring that customers find what they need, whether for personal use or business procurement. Their extensive product range includes household cleaning supplies, beauty products, stationery, and seasonal items, showcasing their commitment to quality and variety. Additionally, their services extend to providing cost-effective solutions for bulk purchasing, which is suitable for retailers and businesses seeking to stock their shelves. The supplier operates a seamless online platform, allowing customers to browse and order conveniently, with an emphasis on competitive pricing and exceptional customer service. Customers can expect not only an extensive catalog but also the potential for next-day delivery on orders over a specified amount, making it a reliable choice for urgent restocking needs. The supplier's dedication to maintaining high standards in both product quality and customer satisfaction underscores its position as a leader in the marketplace. For more information regarding their extensive offerings or to inquire about specific products, please visit their website or contact them directly.

Bettina, Astonish, Blackspur, Green Jem, Arix

Supplier name

Manufacturers

Operating within the toy manufacturing sector, this supplier is dedicated to creating high-quality, safe, and engaging children's toys. Recognized for their commitment to craftsmanship, they utilize sustainable materials to ensure that every product is not only enjoyable but also environmentally responsible. Each toy is thoughtfully designed to promote learning and imaginative play, catering specifically to young children from infancy through early childhood. Their product range features a variety of items including wooden toys, rattles, educational blocks, and innovative teething solutions. The focus is on the development of sensory and cognitive skills through interactive play. Every item is carefully crafted to pass rigorous safety standards, providing peace of mind for parents and caregivers. What sets this supplier apart is their philosophy that playtime should not only be fun but also foster developmental growth. They believe in creating toys that can last for generations, making them ideal for both personal use and thoughtful gifting. Feedback from customers highlights the exceptional quality and design of the toys, showcasing their popularity and reliability in the marketplace. With a variety of purchasing options available, including unique gift sets and customizable items, this supplier invites curious buyers to explore their offerings. For further details or inquiries, interested parties are encouraged to visit their website or contact them directly for personalized assistance and additional information.

Not available

Supplier name

Wholesalers

This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association. Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys. The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates. The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.

Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar

Supplier name

Wholesalers

Operating in the giftware sector, this supplier boasts a rich history since 1977, establishing itself as a trusted distributor of wholesale gifts and homewares across the UK and Europe. With a comprehensive selection of over 5000 products, they cater to various retail sectors, including florists, garden centers, and gift shops. The company emphasizes flexibility, allowing clients to purchase in small quantities without a minimum order requirement, making it easier for retailers to manage their inventory effectively. Their extensive product range encompasses seasonal gifts and decorations, ensuring that retailers are well-equipped for events like Christmas, Halloween, and Easter. The supplier prides itself on its curated collection, featuring top trending gifts, home décor, and decorations that resonate with current market demands. By focusing on customer satisfaction and exclusive products, they have built a reputable presence in the marketplace. The company's commitment to service excellence is evident through their efficient order dispatch system, aiming to ship out within 24 hours. Additionally, UK mainland orders over £100 benefit from free delivery, further enhancing the shopping experience for retailers. Their responsive support team is always on hand to assist with queries, ensuring a seamless ordering process. To explore the diverse product offerings and learn more about their services, interested parties are invited to visit the supplier's website or get in touch directly. With new products regularly added, it’s an excellent time to register and stay updated.

Paddington Bear, Marvel, Star Wars, Minecraft, Peppa Pig, Volkswagen, Moomin, Rex London, Heaven Sends, Sifcon, Kaemingk, Transomnia, Leonardo, Shaun The Sheep, Mr Bean

Supplier name

Dropshippers

SMITH DISTRIBUTORS provides over 60,000 quality products from around the globe at competitive prices. Website catalogs offer a comprehensive selection of gift ideas and product categories. We regularly update our site with new items every week, allowing you to explore and discover a wide range of products. Additionally, we offer drop shipping services free of charge. Whether you aim to sell on eBay or Amazon, establish a general online presence, or specialize in catalog sales, flea markets, or retail outlets, we have the inventory to meet your needs. There is a requirement for expensive stock or complex online systems – we handle it for you. Our catalog highlights the distinction between "Suggested Retail Prices" and "Wholesale," featuring a range from 30% to 40%. For access to exclusive wholesale pricing, please visit our website. We have supported thousands of individuals in generating profits through drop shipping, offering a platform that provides an extensive range of drop ship products at authentic wholesale prices. Interested in learning more?

Unbranded, GIBSON HOME, MegaChef, Brentwood, OSTER, Elama, Sculpey, Master Series, Better Chef, Korkmaz, Strict Leather, GIBSON ELITE, Gibson, Casio, Funko, SUMMIT COLLECTION, BEFREE SOUND, Frisky, MR. COFFEE and <a href="#">1 more</a>, Optimus <a href="#">less</a>

Supplier name

Manufacturers

This innovative company is a leader in the children's toys and furniture industry, known for its commitment to quality and creativity. Specializing in personalized wooden toys, the business offers an extensive range of products designed to enhance childhood development through play. From beautifully crafted toy boxes to traditional rocking toys, every item is thoughtfully designed to spark imagination and learning. Their product lineup includes a variety of unique items, such as dolls houses, ride-on toys, and educational toys, all made from high-quality materials. With a focus on personalization, the company provides custom options that make their products ideal as gifts for newborns and children of all ages. Notably, their wooden toy box has been recognized as a perfect Christening gift, elevating its reputation in the marketplace. In addition to their extensive range of toys, they also supply children's furniture, ensuring that every piece complements the playful spirit found in their toys. The business prides itself on manufacturing in the UK, ensuring high standards of craftsmanship and sustainability. Customers appreciate the educational value of their toys, particularly those that encourage learning and skill-building. For those looking for exceptional quality and unique designs, this company remains a top choice in the realm of children's toys and furniture. Visitors are invited to explore the extensive collection online or get in touch for more personalized information.

Le Toy Van, Kidkraft, Hibba

Supplier name

Wholesalers

Increasing

49.3% Growth

Strong gift appeal drives demand, as buyers see these as high-perceived-value items that encourage active play and feel “special” compared to standard toys. The $45–$129 price band sits squarely in the mid-ticket gift sweet spot, supporting compelling promos while preserving margin and boosting AOV during peak traffic periods