Baby Toy Market Trends, Forecast & Insights [2025]

Last updated Jul 28, 2025

Baby Toys are essential products that appeal to a wide range of buyers seeking safe, engaging, and educational options for infants and toddlers. Typically priced between $10 and $22, these toys are attractive for sellers aiming to offer affordable yet quality options. With peak demand occurring in December, now is an opportune moment for sellers to consider adding Baby Toys to their eCommerce stores in preparation for the upcoming holiday shopping season.

Seasonal Peak month: December

Product details

Key details

Avg. Sell price
$14
Selling price range
$9 - $23
Seasonality

High Month December

Low Month April

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Apr

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$14
Selling price range
$9 - $23
Seasonality

High Month December

Low Month April

Dropship products for Baby Toy

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Baby 18M+Cute Bottle Illuminates Music Baby Ringing Soothing Toy Early Learning Education Toy Girl Baby Boy Birthday Gift Toy

USD $5.43

Baby Chewable Safe Toy Silicone Molar Straw Baby Teether Baby Teething Toys Molar Silicone Handle Baby Safety Toy

USD $1.87

Baby Silicone Teethers Toy Food Grade Newborn Pacifier Molar Chewing Teething Toy Cartoon Star Baby Grip Training Toy

USD $1.56

Color Kids Silicone Teether Toy Baby Rattle Toy Teething Ring Sensory Toys For Toddlers Teething Chewing Toy Baby Accessories

USD $2.17

1PCS Baby Toy Silicone Molar Straw Baby Teether With Brush Baby Teething Toys Molar Silicone Handle Chewing Toy

USD $1.64

Cute Baby Rabbit Baby Toy Food Grade Safe Silicone Toothbrush bunny Teether Toy Teething Set

USD $2.24

Cute Baby Rabbit Baby Toy Food Grade Safe Silicone Toothbrush bunny Teether Toy Teething Set

USD $2.35

Wooden Baby Montessori Rattle Toy Animal Bear Shape Hand Bell Toy BPA Free Rodent Teething Necklace Food Grade Baby Chewable Toy

USD $0

Plastic Baby Toy for Ages 1 and Up Electronic Musical Phone Toy Baby Phone Mobile Learning Toy with Music and Lights

USD $9.32

1Pc Rainmaker Musical Toy, Rain Stick Bell Hand Shaking Toy Montessori Sensory Toy Educational Baby Instrument Toy

USD $0

Montessori Baby Silicone Car Toys 0 12 Months Newborn Baby Things Silicone Baby Teether Toy Car Educational Toy Silicone Blocks

USD $4.33

Toy Safety Strap Stretchable Silicone Pacifier Clips Baby Toddler Bottle Toy

USD $0

Top suppliers for “Baby Toy”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

This enterprise operates in the dynamic toy manufacturing industry, dedicated to crafting high-quality products that enhance playtime and support the developmental needs of young children. With a strong commitment to innovation and safety, the brand designs a range of toys that inspire creativity and encourage interactive play. Understanding the importance of play in childhood development, this company prioritizes the creation of toys that are not only fun but also beneficial for the cognitive and physical growth of children. Their product lineup is thoughtfully crafted to spark imagination, promote motor skills, and provide joyful experiences for both kids and their parents. The brand embraces a philosophy of playfulness, encouraging children to explore their surroundings and express themselves freely. Each toy is designed with the utmost care, ensuring that it meets the highest safety standards while remaining engaging and educational. In addition to their focus on child development, the company believes in supporting parents by offering reliable and attractive toys that facilitate family bonding moments. Their commitment to creating enjoyable experiences for families reflects their core values and dedication to the community. For more information about their innovative toy range and to explore their latest offerings, you are welcome to visit their website or contact them directly for a personalized consultation.

Infantino, Bkids

Supplier name

Manufacturers

Operating within the baby products sector, this supplier is dedicated to enhancing the parenting experience with a wide selection of high-quality goods. With over 40 years of experience, the company specializes in essentials for parents, from award-winning pushchairs and car seats to stylish nursery furniture and comfortable baby clothing. Their extensive catalog includes innovative travel systems designed for convenience and safety, catering to the needs of modern parents. The company also places a strong emphasis on nursery furniture, providing a collection that aims to blend functionality with aesthetics, ensuring every nursery is both practical and beautiful. Additionally, the supplier aims to support families with a variety of baby care essentials ranging from feeding products to safety items like monitors and gates. Their commitment to sustainability is evident, encouraging customers to engage in their pre-loved clothing donation program, supporting charitable causes. With competitive offerings, regular sales, and new products launching frequently, there is always an opportunity for parents to find something special for their little ones. For those seeking tailored advice, the supplier provides appointment options for personalized consultations. Explore the vast array of products crafted to suit every infant's needs and enhance the parenting journey. To learn more about their offerings, visiting the website or contacting the team directly is highly encouraged.

Babyzen, Cybex, Joie, Maxi-Cosi, Nuna, Stokke, Safety 1St, Thule, Leapfrog, Tommee Tippee, Bugaboo, Vtech, Chicco, Elvie, Mamas & Papas, Snuz

Supplier name

Wholesalers

Established in the vibrant toy industry, this supplier is dedicated to providing a vast array of entertaining and educational products for children. Their offerings include wooden toys, baby and toddler toys, arts and crafts supplies, and outdoor games, catering to the developmental needs of children from infancy to age 8 and beyond. The company prides itself on sourcing and supplying environmentally responsible toys from reputable brands that prioritize both play and learning. With a focus on quality and safety, the diverse product range encourages creative play, enhances learning experiences, and fosters developmental milestones in young children. Categories include musicals toys, educational games, and even balance bikes that help children develop physical coordination. This supplier is not just about selling toys; they operate with a strong community spirit. Their pay-it-forward initiative ensures that a portion of every purchase contributes to providing toys for children in need, reflecting their commitment to social responsibility. Convenience is also a priority, with a straightforward price match promise and nationwide delivery services from their Bay of Plenty warehouse. Customers can shop with confidence knowing that satisfaction is guaranteed, as the company is willing to assist with returns to ensure their clients’ happiness. For a closer look at their incredible selection or to ask any questions, potential customers are encouraged to visit their website or make direct contact for further assistance.

Baby Einstein, Orchard Toys, Le Toy Van, Fat Brain Toys, Dickie Toys, Manhattan Toys, Hape, Playmobil, Brio, Crayola, Fisher-Price, John Deere, Melissa & Doug, Vtech, Boon, Crocodile Creek, Mega Bloks, Rubiks and <a href="#">13 more</a>, Clixo, Miniland, Classic World, Hey Clay, Educational Colours, Clementoni, Thomas & Friends, Djeco, B.box, Connetix Tiles, Kinderfeet, Magnatiles, Hey Doodle <a href="#">less</a>

Supplier name

Manufacturers

Operating in the children's retail sector, this company is dedicated to offering a wide range of quality products specifically designed for kids. The business aims to ensure happy customers through its commitment to high standards and innovative products. Specializing in items such as bedding, toys, and clothing, this supplier strives to be a leader in the industry by providing exceptional service and value to its customers. The team works tirelessly to select and offer the best products, ensuring that every customer finds what they need to make their children's lives more enjoyable and comfortable. Whether you are looking for practical items like bedding and backpacks or fun and engaging toys, this supplier has you covered. The business values each customer's feedback and places great importance on continuously improving its offerings based on customer input. This commitment to excellence is reflected in their high customer satisfaction ratings and positive reviews. Feel free to explore their extensive product catalog for everything your child needs. For more information, visit the website or reach out to the supplier directly.

Baby Alive, Baby Shark, Toy Story, Alex Toys, L.o.l. Surprise!, Littlest Pet Shop, Play-Doh, Disney Frozen, Lalaloopsy, Power Rangers, Hot Wheels, Paw Patrol, Jojo Siwa, Disney Princess, Shimmer And Shine and <a href="#">82 more</a>, Dc Comics, Paul Frank, Sesame Street, Barbie, Carter's, Lego, Marvel, Nerf, Scooby Doo, Shopkins, Star Wars, Avengers, Beyblade, Cave Club, Doc Mcstuffins, Fisher Price, Fortnite, Harry Potter, Justice League, Minnie Mouse, My Little Pony, Peppa Pig, Pj Masks, Spiderman, Super Mario, Hello Kitty, Winnie The Pooh, Summer, Ncaa, Superman, Dora The Explorer, Spongebob Squarepants, Mickey Mouse, Nhl, Wwe, Ghostbusters, G.i. Joe, Karma's World, Lightyear, Master Of The Universe, Animal Crossing, Angry Birds, Aladdin, Aquaman, Chomp Squad, Disney Pixar Alien Remix, Dreamworks Abominable, Everyday Kids, Furreal, Mulan, Onward, Rubik's Cubes, Ryan's World, Spirit Untamed, The Incredibles, Vampirina, Polly Pocket, Uglydolls, Jurassic Park/World, Big Hero 6, Captain America, Despicable Me-Disney, Disney Cars, Disney Descendants, Disney Fairies Tinkerbell, Dreamworks Trolls, Jake And The Neverland Pirates, Moana, Monster High, Monster University, Nasa, Nojo, Fifth Avenue Home, Sofia The First, Dc Superhero Girls, The Lion King, The Little Mermaid, Thomas The Train, Tony Hawk, Wonder Woman, X Games, Zootopia <a href="#">less</a>

Supplier name

Wholesalers

In the competitive giftware and home decor sector, this supplier has established itself as a premier wholesaler since 1977. With a vast selection of over 5,000 unique products, their offerings encompass seasonal gifts, home accessories, decorations, and more, appealing to a wide array of retailers including florists, garden centers, and online traders. The supplier prides itself on its commitment to customer satisfaction and exclusive product offerings, maintaining a strong reputation for quality and affordability. With a minimum order value of £0.00, they enable businesses to optimize their inventory without the risk of overcommitting financially. Their user-friendly ordering system and free membership further enhance the shopping experience. Located in Gainsborough, Lincolnshire, the supplier operates from expansive showrooms that showcase their diverse product range. They continually refresh their inventory with new items and seasonal favorites, ensuring that clients have access to the latest trends in home decor and giftware. The dedicated team is readily available to assist clients in identifying best sellers and current market trends. The supplier also caters to various seasonal occasions, making it easy for retailers to find everything they need for holidays like Christmas, Halloween, Easter, and more. Retailers are encouraged to register for instant access to trade prices and to explore the wide array of products available. For additional information, interested parties are invited to visit the website or reach out directly via telephone or email.

Rex London, Heaven Sends, Sifcon, Kaemingk, Transomnia, Leonardo

Supplier name

Manufacturers

This innovative company is a leader in the children's toys and furniture industry, known for its commitment to quality and creativity. Specializing in personalized wooden toys, the business offers an extensive range of products designed to enhance childhood development through play. From beautifully crafted toy boxes to traditional rocking toys, every item is thoughtfully designed to spark imagination and learning. Their product lineup includes a variety of unique items, such as dolls houses, ride-on toys, and educational toys, all made from high-quality materials. With a focus on personalization, the company provides custom options that make their products ideal as gifts for newborns and children of all ages. Notably, their wooden toy box has been recognized as a perfect Christening gift, elevating its reputation in the marketplace. In addition to their extensive range of toys, they also supply children's furniture, ensuring that every piece complements the playful spirit found in their toys. The business prides itself on manufacturing in the UK, ensuring high standards of craftsmanship and sustainability. Customers appreciate the educational value of their toys, particularly those that encourage learning and skill-building. For those looking for exceptional quality and unique designs, this company remains a top choice in the realm of children's toys and furniture. Visitors are invited to explore the extensive collection online or get in touch for more personalized information.

Le Toy Van, Kidkraft, Hibba

Supplier name

Wholesalers

This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety. With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience. Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle. Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses. To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.

Discover Over 60

Supplier name

Manufacturers

This supplier excels in the export and sourcing industry, providing a one-stop solution for clients looking to source products globally. With its headquarters in Guangzhou and offices in Singapore and Yiwu, it has established a robust network of partners and agents across various regions, including Australia, Europe, North and South America, the Middle East, Africa, and Southeast Asia. Specializing in garments and textiles, the supplier has the capability to design tech packs, create samples, and facilitate the sourcing and manufacturing of a wide array of baby products. With over 18 years of experience in handling baby and maternity products, they ensure a comprehensive service that simplifies the purchasing and transportation processes for clients. In addition to textiles and baby products, the supplier also offers a diverse range of furniture, showcasing unique capabilities in sourcing specialized categories. The focus on reliable and efficient service, uncompromising attention to quality, and competitive pricing position them at the forefront of the industry. With a professional team dedicated to ensuring satisfaction, the supplier guarantees prompt communication and support throughout each step of the process. Stringent quality control measures ensure that clients receive the best possible products. Interested parties are encouraged to visit their website or contact them directly for further information.

Not available

Supplier name

Wholesalers

Specializing in the wholesale distribution of fast-moving consumer goods, this supplier is a key player in the UK's retail landscape. With a focus on low prices and diverse product offerings, they cater to a variety of businesses, from convenience stores to market traders. The supplier's extensive catalog includes everything from household essentials to health and beauty products, baby care, and pet supplies. Their strategy of buying in bulk allows them to provide competitive pricing, making it an attractive option for retailers seeking value. Alongside their comprehensive product range, they also emphasize superior customer support, ensuring that clients have access to expert advice and assistance. With a minimum order requirement accessible to both businesses and individual buyers, the supplier makes entry into the wholesale market straightforward. Their commitment to keeping prices low while maintaining high-quality products has solidified their reputation as a preferred choice in the industry. Additionally, the supplier recognizes the importance of convenience in today's fast-paced retail environment. They offer delivery options and even allow customers to collect orders from their warehouse in Manchester. This flexibility, combined with an ever-expanding inventory, positions the supplier as a reliable source for various retailers. For those interested in exploring the full range of offerings, or for any inquiries, further information can be found on their website or by contacting them directly. Unlock a world of wholesale opportunities and discover why this supplier is highly regarded in the retail sector.

Zig-Zag, Durex, Kodak, Duracell, Colgate, Gillette, Nivea, Crayola, Disney, Dove, Dettol, Tidyz, Johnson's, Swan, Gorilla, Raw, Ocb, Rapide, Rizla, Good Year, Clipper, Hangsen, Atoz

Supplier name

Manufacturers

Increasing

27% Growth

Games are a popular choice for sellers looking to engage buyers with entertainment options that foster social interaction and enjoyment. Priced between $13 and $22, games offer a blend of affordability and broad appeal, making them attractive for a diverse customer base

Teddy Bears

Decreasing

-23.8% Growth

Teddy Bears are a timeless, beloved gift option that appeal to buyers of all ages, making them a favorable product for sellers targeting the gift-giving market. With a typical selling price range of $16 to $32, sellers can attract a diverse customer base looking for quality plush toys for special occasions

Childrens Toys

Increasing

48.6% Growth

Childrens Toys are a versatile and essential product for sellers aiming to attract buyers seeking engaging and educational playthings for their kids. With a typical selling price range of $16 to $28, these toys can appeal to a wide audience, especially parents looking for quality options