Baby Toy Market Trends, Forecast & Insights [2025]

Last updated Jul 28, 2025

High gift-driven demand from parents and relatives for baby showers, first birthdays, and holiday gifting. The $9–$23 price point fits impulse buys and stocking stuffers, enabling multi-unit orders and bundling; buyers prioritize age-appropriate, safe, and engaging options that support early development. Seasonality peaks in December due to holiday gifting; with August now, it’s a good time to prep. Source and list by late September/October, build inventory for Q4, and plan promos for November. Maintain a spread within the $9–$23 range, offer gift-ready options, and use bundles to lift AOV.

Seasonal Peak month: December

Product details

Key details

Avg. Sell price
$14
Selling price range
$9 - $23
Seasonality

High Month December

Low Month April

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Apr

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$14
Selling price range
$9 - $23
Seasonality

High Month December

Low Month April

Dropship products for Baby Toy

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Baby Silicone Teethers Toy Food Grade Newborn Pacifier Molar Chewing Teething Toy Cartoon Star Baby Grip Training Toy

USD $1.56

Baby Bed Bell Toy Holder Music Mobile Crib Toy

USD $8.93

Color Kids Silicone Teether Toy Baby Rattle Toy Teething Ring Sensory Toys For Toddlers Teething Chewing Toy Baby Accessories

USD $2.17

Cute Baby Rabbit Baby Toy Food Grade Safe Silicone Toothbrush bunny Teether Toy Teething Set

USD $2.24

Cute Baby Rabbit Baby Toy Food Grade Safe Silicone Toothbrush bunny Teether Toy Teething Set

USD $2.35

Wooden Baby Montessori Rattle Toy Animal Bear Shape Hand Bell Toy BPA Free Rodent Teething Necklace Food Grade Baby Chewable Toy

USD $0

Toy Safety Strap Stretchable Silicone Pacifier Clips Baby Toddler Bottle Toy

USD $0

Cartoon Rabbit Silicone Baby Teether Toy

USD $1.72

Montessori Baby Educational Tissue Box Toy

USD $8.4

Handmade Wooden Animal Baby Rattle Toy

USD $4.29

Educational Baby Music Rattle Teether Toy

USD $16.35

Morandi Manhattan Baby Teething Toy Ball

USD $2.15

Top suppliers for “Baby Toy”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

This enterprise operates in the dynamic toy manufacturing industry, dedicated to crafting high-quality products that enhance playtime and support the developmental needs of young children. With a strong commitment to innovation and safety, the brand designs a range of toys that inspire creativity and encourage interactive play. Understanding the importance of play in childhood development, this company prioritizes the creation of toys that are not only fun but also beneficial for the cognitive and physical growth of children. Their product lineup is thoughtfully crafted to spark imagination, promote motor skills, and provide joyful experiences for both kids and their parents. The brand embraces a philosophy of playfulness, encouraging children to explore their surroundings and express themselves freely. Each toy is designed with the utmost care, ensuring that it meets the highest safety standards while remaining engaging and educational. In addition to their focus on child development, the company believes in supporting parents by offering reliable and attractive toys that facilitate family bonding moments. Their commitment to creating enjoyable experiences for families reflects their core values and dedication to the community. For more information about their innovative toy range and to explore their latest offerings, you are welcome to visit their website or contact them directly for a personalized consultation.

Infantino, Bkids

Supplier name

Manufacturers

Operating within the baby products sector, this supplier is dedicated to enhancing the parenting experience with a wide selection of high-quality goods. With over 40 years of experience, the company specializes in essentials for parents, from award-winning pushchairs and car seats to stylish nursery furniture and comfortable baby clothing. Their extensive catalog includes innovative travel systems designed for convenience and safety, catering to the needs of modern parents. The company also places a strong emphasis on nursery furniture, providing a collection that aims to blend functionality with aesthetics, ensuring every nursery is both practical and beautiful. Additionally, the supplier aims to support families with a variety of baby care essentials ranging from feeding products to safety items like monitors and gates. Their commitment to sustainability is evident, encouraging customers to engage in their pre-loved clothing donation program, supporting charitable causes. With competitive offerings, regular sales, and new products launching frequently, there is always an opportunity for parents to find something special for their little ones. For those seeking tailored advice, the supplier provides appointment options for personalized consultations. Explore the vast array of products crafted to suit every infant's needs and enhance the parenting journey. To learn more about their offerings, visiting the website or contacting the team directly is highly encouraged.

Babyzen, Cybex, Joie, Maxi-Cosi, Nuna, Stokke, Safety 1St, Thule, Leapfrog, Tommee Tippee, Bugaboo, Vtech, Chicco, Elvie, Mamas & Papas, Snuz

Supplier name

Wholesalers

Operating within the wholesale distribution sector, this supplier has established a formidable reputation over 100 years, specializing in fast-moving consumer goods. Their extensive product range includes cleaning supplies, DIY tools, stationery, and more, ensuring businesses have access to essential items at competitive prices. With a focus on supporting over 15,000 businesses globally, they offer unbeatable savings and reliable service, cultivating strong partnerships with clients across various industries. From pound shops to discount stores and e-commerce platforms, their diverse clientele benefits from a streamlined procurement process and prompt delivery of high-quality products. They are not just suppliers; they provide tailored solutions that empower businesses, allowing them to thrive in today's competitive landscape. Their inventory is continuously updated, reflecting the latest consumer trends to meet evolving market demands effectively. This ensures customers receive innovative products that enrich their offerings, driving profitability. Recognized as leading importers and exporters, the company prioritizes sustainability and ethical sourcing, partnering with reputable brands to maintain quality assurance. Their dedication to excellent customer service means they are always prepared to support clients with fast response times and personalized assistance. For those seeking to enhance their supply chains or explore new product categories, they invite further inquiries via their website or direct contact, ensuring transparent communication and dedicated support.

Duracell, Dove, First Steps, Artbox, Pride & Groom, Bin Brite, Dr Johnson's

Supplier name

Wholesalers

Established in the vibrant toy industry, this supplier is dedicated to providing a vast array of entertaining and educational products for children. Their offerings include wooden toys, baby and toddler toys, arts and crafts supplies, and outdoor games, catering to the developmental needs of children from infancy to age 8 and beyond. The company prides itself on sourcing and supplying environmentally responsible toys from reputable brands that prioritize both play and learning. With a focus on quality and safety, the diverse product range encourages creative play, enhances learning experiences, and fosters developmental milestones in young children. Categories include musicals toys, educational games, and even balance bikes that help children develop physical coordination. This supplier is not just about selling toys; they operate with a strong community spirit. Their pay-it-forward initiative ensures that a portion of every purchase contributes to providing toys for children in need, reflecting their commitment to social responsibility. Convenience is also a priority, with a straightforward price match promise and nationwide delivery services from their Bay of Plenty warehouse. Customers can shop with confidence knowing that satisfaction is guaranteed, as the company is willing to assist with returns to ensure their clients’ happiness. For a closer look at their incredible selection or to ask any questions, potential customers are encouraged to visit their website or make direct contact for further assistance.

Baby Einstein, Orchard Toys, Le Toy Van, Fat Brain Toys, Dickie Toys, Manhattan Toys, Hape, Playmobil, Brio, Crayola, Fisher-Price, John Deere, Melissa & Doug, Vtech, Boon, Crocodile Creek, Mega Bloks, Rubiks and <a href="#">13 more</a>, Clixo, Miniland, Classic World, Hey Clay, Educational Colours, Clementoni, Thomas & Friends, Djeco, B.box, Connetix Tiles, Kinderfeet, Magnatiles, Hey Doodle <a href="#">less</a>

Supplier name

Wholesalers

Operating within the wholesale distribution industry, this supplier caters to a wide array of sectors, providing products that enhance everyday living. From home and garden essentials to health and beauty items, they aim to meet the diverse needs of their clientele. The supplier prides itself on offering a vast selection of goods, ensuring that customers find what they need, whether for personal use or business procurement. Their extensive product range includes household cleaning supplies, beauty products, stationery, and seasonal items, showcasing their commitment to quality and variety. Additionally, their services extend to providing cost-effective solutions for bulk purchasing, which is suitable for retailers and businesses seeking to stock their shelves. The supplier operates a seamless online platform, allowing customers to browse and order conveniently, with an emphasis on competitive pricing and exceptional customer service. Customers can expect not only an extensive catalog but also the potential for next-day delivery on orders over a specified amount, making it a reliable choice for urgent restocking needs. The supplier's dedication to maintaining high standards in both product quality and customer satisfaction underscores its position as a leader in the marketplace. For more information regarding their extensive offerings or to inquire about specific products, please visit their website or contact them directly.

Bettina, Astonish, Blackspur, Green Jem, Arix

Supplier name

Manufacturers

Operating in the children's retail sector, this company is dedicated to offering a wide range of quality products specifically designed for kids. The business aims to ensure happy customers through its commitment to high standards and innovative products. Specializing in items such as bedding, toys, and clothing, this supplier strives to be a leader in the industry by providing exceptional service and value to its customers. The team works tirelessly to select and offer the best products, ensuring that every customer finds what they need to make their children's lives more enjoyable and comfortable. Whether you are looking for practical items like bedding and backpacks or fun and engaging toys, this supplier has you covered. The business values each customer's feedback and places great importance on continuously improving its offerings based on customer input. This commitment to excellence is reflected in their high customer satisfaction ratings and positive reviews. Feel free to explore their extensive product catalog for everything your child needs. For more information, visit the website or reach out to the supplier directly.

Baby Alive, Baby Shark, Toy Story, Alex Toys, L.o.l. Surprise!, Littlest Pet Shop, Play-Doh, Disney Frozen, Lalaloopsy, Power Rangers, Hot Wheels, Paw Patrol, Jojo Siwa, Disney Princess, Shimmer And Shine and <a href="#">82 more</a>, Dc Comics, Paul Frank, Sesame Street, Barbie, Carter's, Lego, Marvel, Nerf, Scooby Doo, Shopkins, Star Wars, Avengers, Beyblade, Cave Club, Doc Mcstuffins, Fisher Price, Fortnite, Harry Potter, Justice League, Minnie Mouse, My Little Pony, Peppa Pig, Pj Masks, Spiderman, Super Mario, Hello Kitty, Winnie The Pooh, Summer, Ncaa, Superman, Dora The Explorer, Spongebob Squarepants, Mickey Mouse, Nhl, Wwe, Ghostbusters, G.i. Joe, Karma's World, Lightyear, Master Of The Universe, Animal Crossing, Angry Birds, Aladdin, Aquaman, Chomp Squad, Disney Pixar Alien Remix, Dreamworks Abominable, Everyday Kids, Furreal, Mulan, Onward, Rubik's Cubes, Ryan's World, Spirit Untamed, The Incredibles, Vampirina, Polly Pocket, Uglydolls, Jurassic Park/World, Big Hero 6, Captain America, Despicable Me-Disney, Disney Cars, Disney Descendants, Disney Fairies Tinkerbell, Dreamworks Trolls, Jake And The Neverland Pirates, Moana, Monster High, Monster University, Nasa, Nojo, Fifth Avenue Home, Sofia The First, Dc Superhero Girls, The Lion King, The Little Mermaid, Thomas The Train, Tony Hawk, Wonder Woman, X Games, Zootopia <a href="#">less</a>

Supplier name

Wholesalers

In the competitive giftware and home decor sector, this supplier has established itself as a premier wholesaler since 1977. With a vast selection of over 5,000 unique products, their offerings encompass seasonal gifts, home accessories, decorations, and more, appealing to a wide array of retailers including florists, garden centers, and online traders. The supplier prides itself on its commitment to customer satisfaction and exclusive product offerings, maintaining a strong reputation for quality and affordability. With a minimum order value of £0.00, they enable businesses to optimize their inventory without the risk of overcommitting financially. Their user-friendly ordering system and free membership further enhance the shopping experience. Located in Gainsborough, Lincolnshire, the supplier operates from expansive showrooms that showcase their diverse product range. They continually refresh their inventory with new items and seasonal favorites, ensuring that clients have access to the latest trends in home decor and giftware. The dedicated team is readily available to assist clients in identifying best sellers and current market trends. The supplier also caters to various seasonal occasions, making it easy for retailers to find everything they need for holidays like Christmas, Halloween, Easter, and more. Retailers are encouraged to register for instant access to trade prices and to explore the wide array of products available. For additional information, interested parties are invited to visit the website or reach out directly via telephone or email.

Rex London, Heaven Sends, Sifcon, Kaemingk, Transomnia, Leonardo

Supplier name

Manufacturers

This innovative company is a leader in the children's toys and furniture industry, known for its commitment to quality and creativity. Specializing in personalized wooden toys, the business offers an extensive range of products designed to enhance childhood development through play. From beautifully crafted toy boxes to traditional rocking toys, every item is thoughtfully designed to spark imagination and learning. Their product lineup includes a variety of unique items, such as dolls houses, ride-on toys, and educational toys, all made from high-quality materials. With a focus on personalization, the company provides custom options that make their products ideal as gifts for newborns and children of all ages. Notably, their wooden toy box has been recognized as a perfect Christening gift, elevating its reputation in the marketplace. In addition to their extensive range of toys, they also supply children's furniture, ensuring that every piece complements the playful spirit found in their toys. The business prides itself on manufacturing in the UK, ensuring high standards of craftsmanship and sustainability. Customers appreciate the educational value of their toys, particularly those that encourage learning and skill-building. For those looking for exceptional quality and unique designs, this company remains a top choice in the realm of children's toys and furniture. Visitors are invited to explore the extensive collection online or get in touch for more personalized information.

Le Toy Van, Kidkraft, Hibba

Supplier name

Wholesalers

This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety. With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience. Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle. Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses. To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.

Discover Over 60

Supplier name

Manufacturers

Decreasing

-2.6% Growth

Broad appeal as a calming, focus-aid and fidget item for kids, teens, and adults drives steady demand. Small, portable, and highly giftable at a $9–$17 price point encourages impulse buys, add-ons, and bundling; variety in colors/textures/themes helps capture repeat purchases and upsells