Toys And Games Market Trends, Forecast & Insights [2025]

Last updated Mar 6, 2025

Toys and Games are essential products that appeal to a wide range of buyers, making them a versatile addition to any eCommerce store. With a typical selling price range of $10 to $23, sellers can offer competitive options while catering to different budgets. Given the seasonal peak in demand occurring in December, now is an opportune time for sellers to start sourcing and listing these products, allowing them to capitalize on the holiday shopping surge.

Seasonal Peak month: December

Product details

About the product

Toys and games encompass a wide variety of products designed for play and entertainment, catering to diverse age groups from infants to adults. This product class includes items such as action figures, board games, educational toys, puzzles, and outdoor play equipment, providing sellers with ample opportunities to engage buyers seeking recreational activities and developmental experiences.

Key details

Avg. Sell price
$16
Selling price range
$10 - $22
Seasonality

High Month December

Low Month February

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Feb

About the product

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$16
Selling price range
$10 - $22
Seasonality

High Month December

Low Month February

Dropship products for Toys And Games

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Children's game tower toys, parent-child interactive puzzle games with throwing rings, and indoor and outdoor leisure games

USD $3.68

Throwing Ring Toys Interactive Ring Throwing Early Education Games,Sports And Fitness Fun Stacking Ring Games

USD $4.48

Kids Sudoku Games Chess Toys Cognitive Color Digital Board Party Games Educational Sudoku Puzzles Wooden Toys

USD $9.27

Children Toys Balance Stone Sensory Integration Training Toys Parish Outdoor Sports Party Social Games Tactile Montessori Games

USD $5.62

Hand and foot sports toys, busy and playful sensory games children's outdoor colorful crawling and jumping activity props

USD $9.85

Mini Basketball Hoop Indoor Garden Toys MontessoriBoy Basketball Outdoor Sport Games Toys for Kids Baby Toys Children Toys

USD $4.47

Interactive Activity Pop Up Toy for Babies Cause and Effect Toy Baby Development Games Montessori Educational Learning Toys

USD $4.36

Pirate Bucket Toys Trick Release Pirate Bucket Toys Squirt Party Game Toy Funny Family Table Games Joke Items Children's Toys

USD $2.95

Preschool CHILDREN'S Puzzle Memory Chess Toys, Baby Brain Memory Exercise, Focus Training, Parent-child Games Chess Games

USD $5.5

Linkage rehearsal: children's pressing, continuous firing, water gun toys, desert eagles, water play, water games, beach games

USD $3.61

Crocodile Teeth Toys Biting Finger Dentist Games Interactive Funny Biting Finger Toy Creative Non‑Toxic for Family Games

USD $1.54

Banknote gun game toys Pistol Party Golden Money Gun Party toys Games Cash Funny toys Wedding Golden Money gun celebrate toy

USD $12.25

Top suppliers for “Toys And Games”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

In the competitive giftware and home decor sector, this supplier has established itself as a premier wholesaler since 1977. With a vast selection of over 5,000 unique products, their offerings encompass seasonal gifts, home accessories, decorations, and more, appealing to a wide array of retailers including florists, garden centers, and online traders. The supplier prides itself on its commitment to customer satisfaction and exclusive product offerings, maintaining a strong reputation for quality and affordability. With a minimum order value of £0.00, they enable businesses to optimize their inventory without the risk of overcommitting financially. Their user-friendly ordering system and free membership further enhance the shopping experience. Located in Gainsborough, Lincolnshire, the supplier operates from expansive showrooms that showcase their diverse product range. They continually refresh their inventory with new items and seasonal favorites, ensuring that clients have access to the latest trends in home decor and giftware. The dedicated team is readily available to assist clients in identifying best sellers and current market trends. The supplier also caters to various seasonal occasions, making it easy for retailers to find everything they need for holidays like Christmas, Halloween, Easter, and more. Retailers are encouraged to register for instant access to trade prices and to explore the wide array of products available. For additional information, interested parties are invited to visit the website or reach out directly via telephone or email.

Rex London, Heaven Sends, Sifcon, Kaemingk, Transomnia, Leonardo

Supplier name

Manufacturers

This innovative company is a leader in the children's toys and furniture industry, known for its commitment to quality and creativity. Specializing in personalized wooden toys, the business offers an extensive range of products designed to enhance childhood development through play. From beautifully crafted toy boxes to traditional rocking toys, every item is thoughtfully designed to spark imagination and learning. Their product lineup includes a variety of unique items, such as dolls houses, ride-on toys, and educational toys, all made from high-quality materials. With a focus on personalization, the company provides custom options that make their products ideal as gifts for newborns and children of all ages. Notably, their wooden toy box has been recognized as a perfect Christening gift, elevating its reputation in the marketplace. In addition to their extensive range of toys, they also supply children's furniture, ensuring that every piece complements the playful spirit found in their toys. The business prides itself on manufacturing in the UK, ensuring high standards of craftsmanship and sustainability. Customers appreciate the educational value of their toys, particularly those that encourage learning and skill-building. For those looking for exceptional quality and unique designs, this company remains a top choice in the realm of children's toys and furniture. Visitors are invited to explore the extensive collection online or get in touch for more personalized information.

Kidkraft, Le Toy Van, Hibba

Supplier name

Wholesalers, Liquidators

This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more. Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.

Beauty and the Beast, Masha and the Bear, Shimmer and Shine, Skylanders, Toopy and Binoo, Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Big Hero 6 and <a href="#">58 more</a>, Blaze, Bubble Guppies, Caillou, Captain America, Cars, Cinderella, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toy Story, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs <a href="#">less</a>

Supplier name

Wholesalers

Operating within the dynamic toys and games industry, this supplier specializes in providing an extensive range of products that cater to various customer needs. From outdoor play essentials to seasonal decorations, the company prides itself on offering high-quality merchandise suitable for all ages. The supplier's catalog is diversified, featuring categories such as licensed toys and games, which appeal to both children and collectors alike. Additionally, their home and kitchen products reflect a commitment to enhancing everyday living through functional and stylish designs. With a focus on customer satisfaction, this supplier actively engages with businesses to fulfill their specific requirements, ensuring that quality and affordability go hand in hand. Their strategic location enables quick distribution and efficient service, making them a reliable partner in the industry. For more insights into their product offerings or to explore potential collaborations, prospective customers are encouraged to visit the website or reach out directly for personalized assistance and further information.

Not available

Supplier name

Wholesalers, Manufacturers

Operating in the consumer goods sector, this marketplace specializes in providing an eclectic selection of unique and novelty items. With a commitment to offering both fun and functional products, the platform curates an extensive collection ranging from toys and games to quirky household gadgets and specialty candies. Each product is meticulously described and accompanied by detailed images and videos to ensure customer confidence and satisfaction. The company prides itself on its exceptional customer service, with knowledgeable representatives ready to assist and provide personalized support. Orders placed by 2PM Central Time are shipped out the same day, thanks to a centrally located warehouse. Customers can enjoy a seamless shopping experience with a variety of shipping options available. Explore the latest additions and best-selling products by visiting the website or contacting the friendly staff directly.

Crazy Aaron, Toe Of Satan, Mr. Root Beer

Supplier name

Manufacturers

The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.

Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Funko Pop, Tradeopia

Supplier name

Wholesalers, Manufacturers

Our story begins in 2016 when Ukidz was a single-brand distributor. Shortly after, we became the largest distributor of UGears Mechanical Models in the U.S. In a quest to reach a wider audience, 2020 led us to exciting partnerships! We expanded our brand offerings to include Pixio, Babai, Matador, Mozabrick, Unit Bricks and Once Kids. Our product lines are versatile and we strive to provide retailers, as well as consumers with unique, and high-quality specialty products from around the world. Ukidz is a dedicated team of professionals ready to provide unparalleled customer to service to all.

Geomag, Ugears, Pixio, Babai, Mozabrick, Once Kids, Unit Bricks

Supplier name

Wholesalers, Manufacturers

This dynamic supplier is a prominent player in the toy and game industry, focusing on developing imaginative products that cater to various age groups. With a strong commitment to fun, creativity, and learning, they offer an extensive range of toys designed to spark joy and engagement in children and adults alike. Their diverse product portfolio includes everything from classic games to innovative crafts, ensuring there is something for everyone. By emphasizing open-ended play and STEM learning opportunities, they strive to enhance developmental skills through engaging play experiences. The supplier prides itself on cultivating a playful and educational environment, making learning enjoyable. Moreover, they frequently release new and exciting products, showcasing their dedication to creativity and play. With a keen eye on industry trends, they continuously explore and introduce fresh concepts that capture the imagination of their customers. Additionally, they prioritize customer satisfaction and support, providing resources and assistance to enhance the overall consumer experience. Whether you are shopping for the latest toys or seeking information about their offerings, this supplier is committed to delivering quality products that inspire laughter and learning. For more details on their extensive range, visit their website or reach out directly for insights tailored to your needs.

Craft-Tastic, Koosh, Spirograph

Supplier name

Wholesalers

This supplier is a prominent entity in the toys and games sector, offering a diverse array of products aimed at providing sensory experiences for users of all ages. With a strong focus on sensory play, their flagship products include various fidget toys that cater to different needs, ranging from stress relief to enhancing concentration. The supplier prides itself on quality and sustainability, ensuring that their toys are both durable and safe for users. They emphasize vibrant designs and fun functionality that appeal to a wide audience, from children seeking engagement to adults looking for stress relief mechanisms. By integrating popular designs and engaging materials, they have carved a niche in the competitive marketplace. Their product line is rich with options, including innovative push pop fidget toys, fidget spinners, and other developmental items that are perfect for both recreational and therapeutic uses. The supplier continually strives to stay ahead of trends in the industry, adapting their offerings to meet the evolving needs of their clientele. For those interested in learning more about their extensive product catalog and how to enhance playtime or stress management effectively, further information is available through their website or direct contact. They welcome inquiries and are eager to assist customers in finding the perfect toys for their needs.

Not available

Supplier name

Manufacturers

Decreasing

-375% Growth

Kids Wooden Rainbow Blocks are versatile, engaging, and promote imaginative play, making them a popular choice among buyers seeking quality toys. Priced between $25 and $30, these eco-friendly blocks are attractive to parents who prioritize sustainability in their purchasing decisions

Lego Set

Increasing

84.2% Growth

Lego Sets are highly sought-after products that appeal to both young buyers and adult collectors, making them a versatile addition for sellers in the eCommerce market. With an average selling price ranging widely based on themes and complexity, sellers can cater to different buyer budgets while benefiting from a strong brand reputation

Play Tent

Decreasing

-39.3% Growth

Play Tents are a popular choice among sellers looking to captivate the imaginative play of young buyers. With a selling price range of $28 to $49, these products provide a good balance between affordability and quality, appealing to parents seeking engaging toys for their children