Toys And Games Market Trends, Forecast & Insights [2025]
Last updated Jan 31, 2025
**Executive Summary: Toys and Games for eCommerce Retail**
Toys and games represent a consistently popular product category with robust demand, driven by gift-giving occasions, seasonal trends, and ongoing consumer interest in family-oriented activities. With a diverse range of options—from educational toys to classic games—this category caters to a wide demographic, making it a versatile choice for sellers.
As we approach the early months of the year, it is essential for sellers to capitalize on upcoming seasonal shifts, particularly in the lead-up to spring and summer when outdoor games and toys gain heightened interest. Given the cyclical nature of this category, starting to prepare listings and marketing strategies now would position sellers advantageously for peak sales periods.
Overall, now is an opportune time for sellers to consider adding toys and games to their eCommerce store, ensuring they tap into the increased buyer activity that typically trends during the upcoming months.
Seasonal
Peak month: December

Product details
About the product
Toys and games encompass a wide variety of products designed for play and entertainment, catering to diverse age groups from infants to adults. This product class includes items such as action figures, board games, educational toys, puzzles, and outdoor play equipment, providing sellers with ample opportunities to engage buyers seeking recreational activities and developmental experiences.
Key details
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$15
-
$10 - $23
-
High Month DecemberLow Month February
About the product
Toys and games encompass a wide variety of products designed for play and entertainment, catering to diverse age groups from infants to adults. This product class includes items such as action figures, board games, educational toys, puzzles, and outdoor play equipment, providing sellers with ample opportunities to engage buyers seeking recreational activities and developmental experiences.
Key details
-
$15
-
$10 - $23
-
High Month DecemberLow Month February
Dropship products for Toys And Games
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Velvet Tarot Card Tablecloth for Divination and Games
USD $0.15

Halloween Skull Balaclava Mask for Cosplay and Games
USD $4.27

Automatic Phone Screen Clicker for Games and Streaming
USD $1.39

VEVOR Spinning Prize Wheel for Events and Games
USD $33.26

Multi Functional Kids Smart Watch with Camera and Games
USD $14.33

Automatic USB Phone Tapper for Games and Live Streaming
USD $1.28

Dog Pacifier Chew Toy Silicone Puppy Bite Training Toys Portable Dog Chewing Toys Puppy Bite Training Toys For Small Dogs And
USD $0.33

Multicolor Underwater Diving Rings and Mermaid Toys Set
USD $10.6

Natural Cuttlebone Chew Toys for Birds and Reptiles
USD $2.28

Clear Dustproof Display Case for Collectibles and Toys
USD $12.51

Creative Dinosaur Tube Toys for Kids and Adults
USD $0.5

Recordable Voice Box for Stuffed Animals and Toys
USD $0.81
Top suppliers for “Toys And Games”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Manufacturers
Large Range of Wholesale Toys, Stationery and Part...
Chaco, Flymo, Geneva, Hayes, Joseph Joseph, Magura, Majorette, Nitro, Snap-On, Warwick, Waterford, Lagos, Playmobil, Hasbro, Jura, Aurora, Barbie, Belarus, Columbia, Crayola, Delonghi, Dollhouse, Dyson<span class="list-helper-toggle-more-text"> and <a href="#">27 more</a></span><span class="list-helper-more-text d-none">, Energizer, Guess, Jordan, Marshall, Nest, Quintana Roo, Shine, Staedtler, Khan, Avengers, Canterbury, Casdon, High Street, Milano, My Little Pony, Peppa Pig, Pogo, Rubiks, Slime, Spiderman, Thomas The Tank Engine, Trolls, Kal, Phg, Lat, Legacy, Antarctica</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
In the competitive giftware and home decor sector,...
Rex London, Heaven Sends, Sifcon, Kaemingk, Transomnia, Leonardo
Supplier name
Manufacturers
This innovative company is a leader in the childre...
Kidkraft, Le Toy Van, Hibba
Supplier name
Wholesalers
Operating within the dynamic toys and games indust...
Not available
Supplier name
Wholesalers, Manufacturers
Operating in the consumer goods sector, this marke...
Crazy Aaron, Toe Of Satan, Mr. Root Beer
Supplier name
Manufacturers
The toys and games industry is dedicated to offeri...
Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Wholesalers, Manufacturers
Our story begins in 2016 when Ukidz was a single-b...
Geomag, Ugears, Pixio, Babai, Mozabrick, Once Kids, Unit Bricks
Supplier name
Manufacturers
Operating in the children's retail sector, this co...
Shimmer And Shine, Alex Toys, Jake And The Neverland Pirates, X Games, L.o.l. Surprise!, Littlest Pet Shop, Play-Doh, Disney Frozen, Lalaloopsy, Power Rangers, Hot Wheels, Paw Patrol, Jojo Siwa, Disney Princess<span class="list-helper-toggle-more-text"> and <a href="#">83 more</a></span><span class="list-helper-more-text d-none">, Dc Comics, Paul Frank, Sesame Street, Barbie, Carter's, Lego, Marvel, Nerf, Scooby Doo, Shopkins, Star Wars, Avengers, Baby Alive, Baby Shark, Beyblade, Cave Club, Doc Mcstuffins, Fisher Price, Fortnite, Harry Potter, Justice League, Minnie Mouse, My Little Pony, Peppa Pig, Pj Masks, Spiderman, Super Mario, Toy Story, Hello Kitty, Winnie The Pooh, Summer, Ncaa, Superman, Dora The Explorer, Spongebob Squarepants, Mickey Mouse, Nhl, Wwe, Ghostbusters, G.i. Joe, Karma's World, Lightyear, Master Of The Universe, Animal Crossing, Angry Birds, Aladdin, Aquaman, Chomp Squad, Disney Pixar Alien Remix, Dreamworks Abominable, Everyday Kids, Furreal, Mulan, Onward, Rubik's Cubes, Ryan's World, Spirit Untamed, The Incredibles, Vampirina, Polly Pocket, Uglydolls, Jurassic Park/World, Big Hero 6, Captain America, Despicable Me-Disney, Disney Cars, Disney Descendants, Disney Fairies Tinkerbell, Dreamworks Trolls, Moana, Monster High, Monster University, Nasa, Nojo, Fifth Avenue Home, Sofia The First, Dc Superhero Girls, The Lion King, The Little Mermaid, Thomas The Train, Tony Hawk, Wonder Woman, Zootopia</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
Operating in the Australian wholesale sector, this...
Tender Leaf Toys, Folkmanis, Tikiri, Great Pretenders, Bonikka, Le Toy Van, Manhattan Toy, Coconuts, Ditty Bird, Djeco, Kiddie Connect, Mamagenius, Trybike, Wheely Bugs, Yvolution
Supplier name
Wholesalers
The company specializes in the ethical retail sect...
Eco, Fair Trade, Ethical