Toys And Games Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
High-interest gift purchases drive demand, especially for kids and family entertainment during the holidays. The $10–$22 price band fits stocking stuffers, Secret Santa, and impulse add‑ons, supporting higher basket sizes and easy cross-sells.
Seasonal peak is December due to holiday gifting; August is the right time to lock assortment and inventory for October/November arrival. Prioritize small, giftable SKUs and bundle options, and prep listings and promos for Black Friday/Cyber Monday to capture Q4 traffic.
Seasonal
Peak month: December
Product details
About the product
Toys and games encompass a wide variety of products designed for play and entertainment, catering to diverse age groups from infants to adults. This product class includes items such as action figures, board games, educational toys, puzzles, and outdoor play equipment, providing sellers with ample opportunities to engage buyers seeking recreational activities and developmental experiences.
Key details
-
$16
-
$10 - $22
-
High Month December
Low Month February
About the product
Toys and games encompass a wide variety of products designed for play and entertainment, catering to diverse age groups from infants to adults. This product class includes items such as action figures, board games, educational toys, puzzles, and outdoor play equipment, providing sellers with ample opportunities to engage buyers seeking recreational activities and developmental experiences.
Key details
-
$16
-
$10 - $22
-
High Month December
Low Month February
Dropship products for Toys And Games
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more
Top suppliers for “Toys And Games”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
In the dynamic wholesale distribution industry, this supplier excels in delivering a diverse selection of quality products from leading international brands. Established in 2010, the company has forged strong partnerships with prominent brands in the electronics, beauty, toys, and pet care sectors, positioning itself as a go-to distributor for stockists across over 30 countries.
The supplier’s vast electronics portfolio includes the latest smartphones, tablets, laptops, and various accessories, catering to the ever-evolving consumer electronics market. Their emphasis on innovation ensures that customers receive top-notch products equipped with the latest technology.
In the beauty sector, the supplier offers an extensive range of products, from face creams and skincare lines to sun protection and self-tanning lotions, all partnering with trusted brands. This commitment to quality guarantees customers access to the very best in beauty solutions.
For the toys segment, they provide an impressive variety of options suitable for children of all ages, from engaging baby and toddler toys to exciting electronic games. This diversity promotes family fun and educational play, ensuring that every child's needs are met.
Additionally, the supplier understands the importance of pet care, providing essential products while emphasizing the well-being of pets and the bond they share with their owners. Through effective marketing, they highlight quality and trust, enhancing the lives of both pets and humans alike.
For more information on their product offerings and how they can serve your business needs, please visit their website or get in touch directly.
Not available
Supplier name
Wholesalers
Operating within the wholesale distribution industry, this supplier is dedicated to offering a vast array of affordable products designed specifically for nonprofits, businesses, and schools. With over two decades of experience, they have built a reputation as a trusted partner in stretching donation dollars and optimizing budgets.
The supplier's extensive inventory includes essential items such as personal care products, winter jackets, disaster relief supplies, and various school and office necessities. Their competitive pricing and commitment to quality ensure that clients receive the best possible value, allowing them to focus their resources on meaningful initiatives.
Understanding the diverse needs of their clients, the supplier prides itself on exceptional customer service. Their knowledgeable account specialists are readily available to assist with large orders and customized product requests, ensuring every organization can find exactly what they need.
As a premier destination for bulk goods, the supplier's mission is clear: to supply great products while enhancing the impact of charitable efforts and community outreach. Whether you're looking to equip students with essential supplies or provide hygiene kits for those in need, this supplier is ready to meet those requirements.
For an extensive look at their offerings or to discuss specific needs, clients are encouraged to explore their website or contact the supplier directly for further assistance.
Not available
Supplier name
Wholesalers
This supplier operates in the dynamic toy and game wholesale industry, focusing on collectible trading card games, accessories, and various gaming products. Their extensive inventory features popular brands and franchises, catering to enthusiasts of all ages.
With a commitment to quality and customer satisfaction, the supplier offers a range of products including booster packs, decks, and gaming accessories. They understand the evolving landscape of tabletop and trading card games, ensuring they remain stocked with the latest releases and fan-favorites.
Their dedicated team provides exceptional service and support, helping retailers and individual customers alike navigate the exciting world of collectible gaming. By fostering strong relationships within the community, the supplier aims to deliver not just products, but memorable gaming experiences.
For those interested in exploring their comprehensive product range, additional information is available by visiting their website or by contacting them directly. Whether you are a retailer seeking to stock your shelves or a gaming enthusiast eager for the latest collectibles, they are ready to assist you.
Magic: The Gathering, Sorcery: Contested Realm, Yu-Gi-Oh!
Supplier name
Wholesalers
Operating in the giftware sector, this supplier boasts a rich history since 1977, establishing itself as a trusted distributor of wholesale gifts and homewares across the UK and Europe. With a comprehensive selection of over 5000 products, they cater to various retail sectors, including florists, garden centers, and gift shops. The company emphasizes flexibility, allowing clients to purchase in small quantities without a minimum order requirement, making it easier for retailers to manage their inventory effectively.
Their extensive product range encompasses seasonal gifts and decorations, ensuring that retailers are well-equipped for events like Christmas, Halloween, and Easter. The supplier prides itself on its curated collection, featuring top trending gifts, home décor, and decorations that resonate with current market demands. By focusing on customer satisfaction and exclusive products, they have built a reputable presence in the marketplace.
The company's commitment to service excellence is evident through their efficient order dispatch system, aiming to ship out within 24 hours. Additionally, UK mainland orders over £100 benefit from free delivery, further enhancing the shopping experience for retailers. Their responsive support team is always on hand to assist with queries, ensuring a seamless ordering process.
To explore the diverse product offerings and learn more about their services, interested parties are invited to visit the supplier's website or get in touch directly. With new products regularly added, it’s an excellent time to register and stay updated.
Paddington Bear, Marvel, Star Wars, Minecraft, Peppa Pig, Volkswagen, Moomin, Rex London, Heaven Sends, Sifcon, Kaemingk, Transomnia, Leonardo, Shaun The Sheep, Mr Bean
Supplier name
Manufacturers
This innovative company is a leader in the children's toys and furniture industry, known for its commitment to quality and creativity. Specializing in personalized wooden toys, the business offers an extensive range of products designed to enhance childhood development through play. From beautifully crafted toy boxes to traditional rocking toys, every item is thoughtfully designed to spark imagination and learning.
Their product lineup includes a variety of unique items, such as dolls houses, ride-on toys, and educational toys, all made from high-quality materials. With a focus on personalization, the company provides custom options that make their products ideal as gifts for newborns and children of all ages. Notably, their wooden toy box has been recognized as a perfect Christening gift, elevating its reputation in the marketplace.
In addition to their extensive range of toys, they also supply children's furniture, ensuring that every piece complements the playful spirit found in their toys. The business prides itself on manufacturing in the UK, ensuring high standards of craftsmanship and sustainability. Customers appreciate the educational value of their toys, particularly those that encourage learning and skill-building.
For those looking for exceptional quality and unique designs, this company remains a top choice in the realm of children's toys and furniture. Visitors are invited to explore the extensive collection online or get in touch for more personalized information.
Kidkraft, Le Toy Van, Hibba
Supplier name
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Manufacturers
Our story begins in 2016 when Ukidz was a single-brand distributor. Shortly after, we became the largest distributor of UGears Mechanical Models in the U.S. In a quest to reach a wider audience, 2020 led us to exciting partnerships! We expanded our brand offerings to include Pixio, Babai, Matador, Mozabrick, Unit Bricks and Once Kids. Our product lines are versatile and we strive to provide retailers, as well as consumers with unique, and high-quality specialty products from around the world. Ukidz is a dedicated team of professionals ready to provide unparalleled customer to service to all.
Ugears, Pixio, Babai, Mozabrick, Once Kids
Supplier name
Wholesalers
This company is a prominent wholesale distributor specialized in the gaming, sports, and entertainment collectibles sector. Established in 1976, they have built a reputation for delivering a wide array of unique products tailored for avid collectors and passionate gamers alike.
Their extensive inventory includes board games, card games, sports cards, gaming accessories, promotional items, and collectibles, appealing to diverse interests and preferences. They work with recognized brands and upcoming publishers, ensuring a continuous flow of innovative items and exclusive releases.
The customer-focused approach is evident in their commitment to providing cutting-edge products along with top-notch service. The organization aims to be the preferred distributor in the industry, linking suppliers to retailers while maintaining strong partnerships with both.
In addition to their core offering, the company often features special promotions, exclusive items, and limited releases that resonate with collectors and gamers. Their strategic efforts to collaborate with leading manufacturers further enhance their appeal in the competitive market.
For those interested in exploring their extensive product catalog or looking to become a partner, more information can be found on their website or by contacting them directly. With a legacy of excellence and a forward-thinking approach, they continue to meet the evolving demands of the collectibles market.
Bandai, Dungeons And Dragons, Funko, Pokemon, Upper Deck, Wizards Of The Coast, Pathfinder, Ultra Pro
Supplier name
Wholesalers
In the thriving consumer electronics industry, this wholesaler stands out as a reliable distributor with an extensive range of products. Their offerings encompass various categories including batteries, personal care products, home appliances, and office electronics, catering to the diverse needs of retailers and resellers.
Their impressive selection includes general purpose and rechargeable batteries, medical devices such as blood pressure monitors, grooming tools, and a variety of kitchen appliances. From blenders and mixers to innovative electrical adaptors and battery chargers, they ensure high-quality consumer products that meet the demands of today's market.
Additionally, the wholesaler provides a comprehensive assortment of office electronics, sound and vision equipment, toys, and games, making them a one-stop shop for businesses looking to stock diverse inventory. Their commitment to quality and service, paired with competitive pricing, positions them as an essential resource for small to medium-sized retailers.
With a user-friendly platform designed for trade only, interested parties are encouraged to register for access to detailed pricing and product information. Their focused approach to wholesale distribution makes it easy for resellers to find the right products to enhance their offerings. For more details on their extensive product range or to explore partnerships, visiting the website or contacting directly is highly recommended.
L.o.l. Surprise!, Tonka, Braun, Casio, Hot Wheels, Duracell, Leapfrog, Remington, Barbie, Energizer, George Foreman, Panasonic, Timex, Vtech, Wahl, Fisher Price, My Little Pony, Russell Hobbs, Lorus, Lloytron<span class="list-helper-toggle-more-text"> and <a href="#">31 more</a></span><span class="list-helper-more-text d-none">, Infapower, Renata, Eveready, Sky, Basic Fun, Jvc, One For All, Stagg, Groov-E, Osram, Ledvance, Zagg, A&D Medical, Care Bears, Stabilo, Lexibook, Integral, Tacima, Galt, Lite Brite, K'nex, Health Kick, Hitster, Linx, Maxcom, Om System, Tel Uk, Total Control, Value Range, Voxos, Vybe</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
This supplier operates in the vibrant wooden toy industry, specializing in high-quality, educational toys that foster creativity and learning for children. With over 21 years of experience in manufacturing, they have developed strong expertise in designing and producing a wide variety of wooden toys that cater to different ages and interests. Their offerings include classic toys, puzzles, educational games, and much more, all crafted with attention to detail and safety standards in mind.
Located in China, this supplier champions sustainable practices and uses various materials, such as beech wood, pinewood, and MDF, ensuring durability and an eco-friendly approach. They pride themselves on their ability to customize products according to client needs, offering personalized services that range from design to packaging. Minimum order quantities are clearly communicated, allowing for flexibility in wholesale purchasing.
Quality control is a fundamental aspect of their operations, with multiple testing processes established to ensure compliance with international safety standards such as ASTM F963 and EN71. Partnerships with reputable testing labs underline their commitment to delivering safe toys, making them a trustworthy source in the marketplace.
This supplier’s range of ready-to-ship toys makes purchasing convenient without compromising on quality or uniqueness. For those interested in learning more about their innovative products and services, please visit their website or reach out via contact methods provided.
Tooky
Related products
Teddy Bear
Decreasing
-23.4%
Growth
Classic, sentimental gift with broad age and occasion appeal (romance, birthdays, get-well, congratulations). Priced at $16–$32, it sits in an easy-to-gift range that converts well and supports bundling with flowers, chocolates, or cards to lift AOV
Stunt Car
Decreasing
-2.2%
Growth
High buyer appeal as a fun, giftable toy that performs stunts and delivers strong entertainment value for kids. The $20–$38 price band sits in a sweet spot for gifts and impulse buys, making it easy to add to carts and a practical addition to a toys assortment
Doll House
Increasing
15.7%
Growth
Classic pretend-play gift with strong buyer appeal for children, often purchased by parents and grandparents. Sits in a mid-tier price band ($37–$94) that converts well for gifting while allowing upsell potential via accessories (furniture, figures, décor), which can increase average order value and repeat purchases
Car Toys
Increasing
19.6%
Growth
High-volume giftable item with broad appeal to kids and collectors; common as stocking stuffers and impulse buys. Price point $12–$29 supports add-on sales, bundles, and AOV lifts; small and light for low-cost shipping and easy fulfillment
Squishy Toys
Decreasing
-2.3%
Growth
Tactile, stress-relief appeal and cute, collectible designs make this a strong impulse buy and repeat-purchase item for buyers. The low price point ($10–$20) supports easy add‑to‑cart behavior, giftability, and bundling, while variety of styles/colors helps broaden appeal across kids, teens, and desk/office fidget use cases
Licensed Toys
Decreasing
-15.1%
Growth
Strong brand recognition and character tie-ins drive impulse buys, gifting, and collectibility, making this a reliable traffic and conversion driver. The $27–$130 price band supports both entry-level purchases and premium sets, enabling bundling and upsell strategies that lift AOV
Big Toys
Increasing
24.1%
Growth
Demand peaks in December, driven by Christmas gifting. The $19–$33 price point sits squarely in mass‑market gift budgets, supporting impulse buys, promotions, and bundling to lift AOV
Kids Robot Toy
Increasing
1.8%
Growth
Appeals to buyers as an interactive, tech-forward plaything with perceived educational/STEM value, making it a giftable crowd-pleaser. The $20–$40 price band hits an accessible sweet spot for parents and gift-givers, supporting both everyday purchases and holiday gifting without heavy consideration
Ball Pit
Decreasing
-26%
Growth
Strong gift appeal for toddlers and preschoolers, delivering indoor active play and sensory engagement that keeps kids entertained at home—especially in colder months. Buyers are drawn to its fun, photo-friendly setup for playrooms and parties, and it fits well as a holiday or birthday present
Star Wars Action Figures
Increasing
125.9%
Growth
Driven by a large, multi-generational fan base for an iconic sci‑fi franchise, these action figures attract both collectors and gift buyers. They sell well as display pieces and as affordable gifts, with a typical $17–$30 price point that suits impulse buys and bundling
Plushie Toy
Increasing
4.5%
Growth
Broadly appealing, soft stuffed toys sell on cuteness, comfort, and giftability. Buyers pick them up as affordable gifts for kids, teens, and partners, and as collectible or décor items
Hot Wheels
Decreasing
-18.5%
Growth
Die-cast toy cars and sets appeal to a wide audience—kids, collectors, and gift-givers—thanks to strong nostalgia, collectability, and a gift-friendly price point. At $15–$36, they fit well as impulse buys and add-ons in an eCommerce store, and their small, lightweight form factor keeps fulfillment straightforward
Hello Kitty
Decreasing
-33.7%
Growth
Highly recognizable character brand with cute/nostalgic appeal that attracts a broad age range; buyers seek it for gifts, collectibles, and everyday accessories. The $10–$20 price sits in an impulse-friendly, stocking‑stuffer band, enabling add‑on sales and bundles
Stuffed & Plush Animal
Decreasing
-80%
Growth
Broad, evergreen appeal for buyers seeking gifts, comfort items, nursery décor, and collectibles. The $12–$25 price point converts well, works for impulse add-ons and bundles, and lifts basket size without deep discounting
Play Tent
Increasing
32.3%
Growth
Strong buyer appeal as an affordable, giftable indoor play space for kids. Drives purchases from parents and relatives seeking imaginative play and a cozy nook, with a broad audience and repeat gifting potential
Teepee
Increasing
127%
Growth
Strong appeal as a children’s play tent and decor piece for playrooms and bedrooms; buyers value a cozy, photo-friendly space for imaginative play and gifting. Emphasize sturdy poles, breathable fabric, easy assembly, and collapsible storage; offer neutral colors and themed prints to fit home aesthetics
Toy Cars
Increasing
0.4%
Growth
Affordable, giftable items that attract repeat purchases and impulse adds, with broad appeal to kids and collectors. Typical prices of $10–$24 support multipacks and bundle strategies while remaining low-risk for buyers, making them strong basket builders and stocking stuffers
Dolls
Increasing
60.8%
Growth
High gift appeal and broad age relevance make these items reliable basket builders. The $11–$25 price range hits an accessible gifting sweet spot and supports multi-unit orders, bundles, and add-ons, which can lift AOV
Ride-on Cars
Increasing
223%
Growth
High-appeal, big-ticket gifts for young children that buyers often choose as centerpiece holiday presents; strong perceived value and shareable “wow” factor drive traffic and conversion. Typical price range is $90–$200, supporting higher AOV and bundling opportunities
Sensory Toy
Decreasing
-2.6%
Growth
Broad appeal as a calming, focus-aid and fidget item for kids, teens, and adults drives steady demand. Small, portable, and highly giftable at a $9–$17 price point encourages impulse buys, add-ons, and bundling; variety in colors/textures/themes helps capture repeat purchases and upsells
