Toys And Games Market Trends, Forecast & Insights [2025]

Last updated Mar 6, 2025

Toys and Games are essential products that appeal to a wide range of buyers, making them a versatile addition to any eCommerce store. With a typical selling price range of $10 to $23, sellers can offer competitive options while catering to different budgets. Given the seasonal peak in demand occurring in December, now is an opportune time for sellers to start sourcing and listing these products, allowing them to capitalize on the holiday shopping surge.

Seasonal Peak month: December

Product details

About the product

Toys and games encompass a wide variety of products designed for play and entertainment, catering to diverse age groups from infants to adults. This product class includes items such as action figures, board games, educational toys, puzzles, and outdoor play equipment, providing sellers with ample opportunities to engage buyers seeking recreational activities and developmental experiences.

Key details

Avg. Sell price
$16
Selling price range
$10 - $22
Seasonality

High Month December

Low Month February

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Feb

About the product

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$16
Selling price range
$10 - $22
Seasonality

High Month December

Low Month February

Dropship products for Toys And Games

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Children's game tower toys, parent-child interactive puzzle games with throwing rings, and indoor and outdoor leisure games

USD $3.68

Throwing Ring Toys Interactive Ring Throwing Early Education Games,Sports And Fitness Fun Stacking Ring Games

USD $4.48

Kids Sudoku Games Chess Toys Cognitive Color Digital Board Party Games Educational Sudoku Puzzles Wooden Toys

USD $9.27

Children Toys Balance Stone Sensory Integration Training Toys Parish Outdoor Sports Party Social Games Tactile Montessori Games

USD $5.62

Hand and foot sports toys, busy and playful sensory games children's outdoor colorful crawling and jumping activity props

USD $9.85

Interactive Activity Pop Up Toy for Babies Cause and Effect Toy Baby Development Games Montessori Educational Learning Toys

USD $4.36

Pirate Bucket Toys Trick Release Pirate Bucket Toys Squirt Party Game Toy Funny Family Table Games Joke Items Children's Toys

USD $2.95

Preschool CHILDREN'S Puzzle Memory Chess Toys, Baby Brain Memory Exercise, Focus Training, Parent-child Games Chess Games

USD $5.5

Linkage rehearsal: children's pressing, continuous firing, water gun toys, desert eagles, water play, water games, beach games

USD $3.61

Crocodile Teeth Toys Biting Finger Dentist Games Interactive Funny Biting Finger Toy Creative Non‑Toxic for Family Games

USD $1.54

Crocodile Teeth Toys Game for Kids Crocodile Biting Finger Dentist Games Funny Toys for Children Adult Stress Relief Prank Toys

USD $2.13

Banknote gun game toys Pistol Party Golden Money Gun Party toys Games Cash Funny toys Wedding Golden Money gun celebrate toy

USD $12.25

Top suppliers for “Toys And Games”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

In the competitive giftware and home decor sector, this supplier has established itself as a premier wholesaler since 1977. With a vast selection of over 5,000 unique products, their offerings encompass seasonal gifts, home accessories, decorations, and more, appealing to a wide array of retailers including florists, garden centers, and online traders. The supplier prides itself on its commitment to customer satisfaction and exclusive product offerings, maintaining a strong reputation for quality and affordability. With a minimum order value of £0.00, they enable businesses to optimize their inventory without the risk of overcommitting financially. Their user-friendly ordering system and free membership further enhance the shopping experience. Located in Gainsborough, Lincolnshire, the supplier operates from expansive showrooms that showcase their diverse product range. They continually refresh their inventory with new items and seasonal favorites, ensuring that clients have access to the latest trends in home decor and giftware. The dedicated team is readily available to assist clients in identifying best sellers and current market trends. The supplier also caters to various seasonal occasions, making it easy for retailers to find everything they need for holidays like Christmas, Halloween, Easter, and more. Retailers are encouraged to register for instant access to trade prices and to explore the wide array of products available. For additional information, interested parties are invited to visit the website or reach out directly via telephone or email.

Rex London, Heaven Sends, Sifcon, Kaemingk, Transomnia, Leonardo

Supplier name

Manufacturers

This innovative company is a leader in the children's toys and furniture industry, known for its commitment to quality and creativity. Specializing in personalized wooden toys, the business offers an extensive range of products designed to enhance childhood development through play. From beautifully crafted toy boxes to traditional rocking toys, every item is thoughtfully designed to spark imagination and learning. Their product lineup includes a variety of unique items, such as dolls houses, ride-on toys, and educational toys, all made from high-quality materials. With a focus on personalization, the company provides custom options that make their products ideal as gifts for newborns and children of all ages. Notably, their wooden toy box has been recognized as a perfect Christening gift, elevating its reputation in the marketplace. In addition to their extensive range of toys, they also supply children's furniture, ensuring that every piece complements the playful spirit found in their toys. The business prides itself on manufacturing in the UK, ensuring high standards of craftsmanship and sustainability. Customers appreciate the educational value of their toys, particularly those that encourage learning and skill-building. For those looking for exceptional quality and unique designs, this company remains a top choice in the realm of children's toys and furniture. Visitors are invited to explore the extensive collection online or get in touch for more personalized information.

Kidkraft, Le Toy Van, Hibba

Supplier name

Wholesalers, Liquidators

This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more. Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.

Beauty and the Beast, Masha and the Bear, Shimmer and Shine, Skylanders, Toopy and Binoo, Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Big Hero 6 and <a href="#">58 more</a>, Blaze, Bubble Guppies, Caillou, Captain America, Cars, Cinderella, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toy Story, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs <a href="#">less</a>

Supplier name

Manufacturers

Our story begins in 2016 when Ukidz was a single-brand distributor. Shortly after, we became the largest distributor of UGears Mechanical Models in the U.S. In a quest to reach a wider audience, 2020 led us to exciting partnerships! We expanded our brand offerings to include Pixio, Babai, Matador, Mozabrick, Unit Bricks and Once Kids. Our product lines are versatile and we strive to provide retailers, as well as consumers with unique, and high-quality specialty products from around the world. Ukidz is a dedicated team of professionals ready to provide unparalleled customer to service to all.

Ugears, Pixio, Babai, Mozabrick, Once Kids

Supplier name

Wholesalers

This organization specializes in the wholesale toy industry, providing an extensive selection of products that cater to various consumer needs. Their offerings include innovative pocket money toys, creative art and craft materials, and party bag fillers, as well as seasonal and thematic toys. With a commitment to quality and customer satisfaction, this supplier aims to make fun and enjoyable products accessible to retailers and businesses. They understand the importance of providing unique toys that engage children and promote imaginative play. Additionally, they offer competitive pricing, including trade discounts on larger orders, reinforcing their dedication to supporting businesses in maximizing profitability. Notably, orders over a specified amount qualify for free delivery, showcasing the supplier's effort to enhance customer convenience. Furthermore, their operation is characterized by reliable service hours and direct communication channels to assist clientele effectively. Retailers searching for dependable sources of fun, educational, and seasonal toys will find this supplier to be an invaluable partner. With a wide array of products, this company meets the varying demands of the toy market. For further details and to explore their diverse catalog, interested parties are encouraged to visit their website or contact them directly.

Not available

Supplier name

Liquidators

This company specializes in the wholesale and liquidation industry, focusing on the distribution of quality liquidation goods and surplus inventory. With over two decades of experience under its belt, it has established itself as a trusted name in wholesale business and is known for its reliability and quality products. The launch of its B2B platform has marked a significant step in enhancing its service offerings. This New Jersey-based business caters to a diverse clientele, from small online retailers to large retailers, providing them with opportunities to access a wide variety of products at negotiable prices. Clients benefit from a unique mix of top-notch customer service and essential business tools that enable them to optimize their profit margins effectively. As a leader in liquidation sales, the company continually adapts to the evolving marketplace. Their innovative approach ensures maximum customer satisfaction and positions them favorably for future opportunities in wholesale and liquidation. Their expansion plans reflect a commitment to staying ahead in the fast-paced world of e-commerce. The mission is simple: to combine extensive inventory with customer-focused strategies. This not only empowers businesses but ensures customers find the best possible deals on their purchases. For more insights into their offerings or to explore partnership opportunities, they encourage individuals to visit the website or contact them directly.

Not available

Supplier name

Wholesalers

Operating within the dynamic toys and games industry, this supplier specializes in providing an extensive range of products that cater to various customer needs. From outdoor play essentials to seasonal decorations, the company prides itself on offering high-quality merchandise suitable for all ages. The supplier's catalog is diversified, featuring categories such as licensed toys and games, which appeal to both children and collectors alike. Additionally, their home and kitchen products reflect a commitment to enhancing everyday living through functional and stylish designs. With a focus on customer satisfaction, this supplier actively engages with businesses to fulfill their specific requirements, ensuring that quality and affordability go hand in hand. Their strategic location enables quick distribution and efficient service, making them a reliable partner in the industry. For more insights into their product offerings or to explore potential collaborations, prospective customers are encouraged to visit the website or reach out directly for personalized assistance and further information.

Not available

Supplier name

Dropshippers, Wholesalers, Manufacturers

This supplier is a prominent player in the toys and games industry, dedicated to providing innovative and educational products designed to inspire learning through play. Their offerings cater to children of all ages, ranging from infants to teens, ensuring that each product is tailored to different developmental stages. With a strong emphasis on quality and creativity, this supplier prides itself on delivering not just toys, but experiences that encourage imagination and cognitive growth. They have gained recognition for their award-winning games, building kits, and sensory toys that engage children while also nurturing their skills in critical thinking, problem-solving, and creativity. The company’s commitment to customer satisfaction is evident in their 100% happiness guarantee and best-in-class customer service. They aim to enhance family bonding by providing products that can be enjoyed together, thus fostering a shared learning experience. In addition to their exceptional product range, the supplier actively engages in community initiatives and supports educational programs, illustrating their dedication to enriching the lives of children beyond just the realm of play. For anyone interested in discovering more about their innovative toys and learning resources, the supplier invites you to visit their website or get in touch directly for further information.

Mindware

Supplier name

Wholesalers, Manufacturers

Operating in the consumer goods sector, this marketplace specializes in providing an eclectic selection of unique and novelty items. With a commitment to offering both fun and functional products, the platform curates an extensive collection ranging from toys and games to quirky household gadgets and specialty candies. Each product is meticulously described and accompanied by detailed images and videos to ensure customer confidence and satisfaction. The company prides itself on its exceptional customer service, with knowledgeable representatives ready to assist and provide personalized support. Orders placed by 2PM Central Time are shipped out the same day, thanks to a centrally located warehouse. Customers can enjoy a seamless shopping experience with a variety of shipping options available. Explore the latest additions and best-selling products by visiting the website or contacting the friendly staff directly.

Crazy Aaron, Toe Of Satan, Mr. Root Beer

Supplier name

Manufacturers

Decreasing

-375% Growth

The Kids Silicone Mouse is an engaging and safe product designed for children, appealing to buyers seeking fun yet practical items. It features a colorful, ergonomic design that aids in fine motor development while providing a sensory experience

Action Figures

Increasing

44% Growth

Action figures are a dynamic product appealing to a vast demographic, including collectors and children alike, making them an excellent choice for sellers looking to diversify their offerings. With a typical selling price range of $15 to $35, sellers can cater to both budget-conscious buyers and those seeking collectible items

Fidget Spinners

Decreasing

-10% Growth

Fidget Spinners are an engaging and popular stress-relief toy that appeals to a broad demographic, particularly among children and young adults. With an average selling price between $5 and $15, sellers have the opportunity to capture impulse buyers looking for affordable entertainment