Mascaras Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
A staple beauty item with broad appeal, this category drives frequent replenishment and impulse add-ons at an accessible $8–$18 price point. Clear differentiation (lengthening, volumizing, waterproof) and core shades (black/brown) support a compact yet effective assortment, with easy cross-sell opportunities alongside eyeliners and removers.
Seasonal demand peaks in October, boosted by Halloween and fall event looks; with the current month being August, now is the right time to list, stock, and schedule pre-peak campaigns. Prioritize fast-moving variants, bundle for value, and plan promotions for late September through October to capture the seasonal lift.
Seasonal
Peak month: October
Product details
Key details
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$11
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$8 - $18
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High Month October
Low Month December
Dropship products for Mascaras
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Curling Waterproof Mascara Eyelash Growth Set
USD $18.51
Moisturizing Eyelash Growth Mascara and Serum
USD $27.77
Multifunctional Silicone Eyeliner Mascara Applicator Tool
USD $12.31
Waterproof Curling Mascara for Thick Beautiful Lashes
USD $17.54
Silk Fiber Waterproof Curling Eyelash Extension Mascara
USD $17.24
Eelhoe Waterproof Natural Mascara for Lash Curling
USD $7.49
Moisturizing Eyebrow Growth Mascara for Thick Curls
USD $6.74
3pcs Waterproof Lengthening Mascara for Luscious Lashes
USD $28.56
Double Headed Empty Mascara Tube for Beauty
USD $20.65
300 Reusable Mascara Wands Eyelash Brushes Organizer
USD $24.89
50 Pieces Sparkling Eyelash Mascara Wands Set
USD $8.77
Reusable Silicone Eyelash Brush and Mascara Wands
USD $14.9
Top suppliers for “Mascaras”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier operates within the beauty industry, concentrating on makeup and skincare solutions designed for modern consumers. With an emphasis on advanced formulations and cutting-edge technology, their products address a variety of beauty needs, from color cosmetics to skin hydration.
Their portfolio features a diverse range of items including long-wear eyeliners, lip stains, and brow gels, each crafted to provide lasting impacts and high performance. The company prides itself on not only delivering effective beauty products but also on creating a seamless shopping experience for customers who desire quality and innovation in their beauty regimen.
Dedicated to customer satisfaction, they invite inquiries and encourage potential buyers to explore their extensive catalog through their online platform. Interested individuals are welcome to delve deeper into their offerings by visiting the website or contacting the team directly for personalized assistance and more information.
Wonderblading, Purevoc, Liquid Gym
Supplier name
Wholesalers
The cosmetics industry supplier excels in providing a comprehensive selection of beauty products designed for businesses seeking premium offerings. With expertise in crafting innovative solutions, they focus on meeting the unique needs of their wholesale partners.
Their extensive product range includes eyeshadows, eyeliners, mascaras, blushes, skincare essentials, and lip products, ensuring that retailers find everything necessary to satisfy their clientele. From vibrant lipsticks to nourishing skin care solutions, each item is crafted with the utmost attention to quality and detail.
In addition to individual cosmetics, they also offer gift sets designed to create a lasting impression, making them ideal for special occasions or promotional events. Driven by a commitment to excellence, the supplier prioritizes customer satisfaction and fosters solid relationships within the marketplace.
To explore their full range of products and discover how they can enhance your business, visit the website or reach out directly for personalized assistance. They are eager to support your beauty product needs and help you thrive in the competitive cosmetics market.
Amuse Cosmetics
Supplier name
Manufacturers
Operating within the cosmetic packaging industry, this manufacturer has established itself as a leader in producing bespoke packaging solutions. Founded in 2010, the company boasts a state-of-the-art facility covering over seven thousand square meters and employs more than 400 skilled workers and designers.
Their comprehensive production capabilities encompass all aspects of packaging from research and development to mold making and decorative finishes. Services include injection and blow molding, silk screening, hot stamping, and UV coating, enabling the creation of custom cosmetic boxes and cases tailored to client specifications.
The product range features a variety of items including rigid cardboard gift boxes, cosmetic cases, and attention-grabbing containers like lip gloss bottles and eyeshadow palettes. The emphasis on customization ensures that each product meets the unique branding and functional needs of clients. Additionally, the company’s cost-effective solutions and commitment to quality assurance position it as a competitive supplier in the market.
With a keen understanding of the industry’s demands, the company maintains a small minimum order quantity (MOQ) policy, facilitating tailored solutions for all project sizes. Fast delivery options enhance customer satisfaction. To learn more about available products or receive a pricelist, interested parties are encouraged to visit the website or reach out directly for assistance.
Not available
Supplier name
Manufacturers
Operating within the cosmetics sector, this supplier excels in private labeling and custom product formulation. They cater to a diverse clientele ranging from established brands to aspiring entrepreneurs, enabling them to create bespoke and high-quality cosmetic products. Their extensive catalog covers over 1600 items across 65 categories, ensuring a comprehensive selection for all beauty needs.
The supplier's unique custom blend system distinguishes them from competitors, allowing clients to formulate personalized shades and textures in real-time. This innovative approach not only meets the demands of beauty enthusiasts but also empowers brands to stay ahead of trends. Their team comprises skilled cosmetic chemists ready to collaborate on contract manufacturing projects, ensuring that each product aligns with clients' visions.
Emphasizing customer satisfaction, the supplier's services are designed for efficiency, promising delivery of custom-branded products in less than 15 days after ordering. They also understand the importance of keeping up with popular trends, offering solutions such as dupes for hard-to-find items that have gained popularity through social media, thus enhancing the customer experience.
This supplier embodies a commitment to quality, innovation, and customer service, making them an ideal partner in the beauty industry. Those interested in exploring partnership opportunities or learning more about their offerings are encouraged to visit the website or reach out for further information.
Not available
Supplier name
Manufacturers
Operating in the beauty packaging industry, this supplier is recognized as a world-class leader in the design, development, and manufacture of primary packaging containers for color cosmetics, skincare, fragrance, and toiletry products. With manufacturing locations across Asia, North America, and Europe, they leverage a global synergy in manufacturing to support international beauty brands effectively.
The supplier prides itself on its commitment to innovation and creative technology. Their extensive portfolio ranges from compacts, palettes, and kits to a variety of packaging solutions such as lipsticks, mascaras with molded and fiber brushes, eyeliners, lip glosses, brow packaging, pots, jars, and airless pumps. By employing state-of-the-art manufacturing processes, they ensure operational excellence and quality in every product.
Acknowledging the growing importance of sustainability in the beauty sector, the supplier has made strides in eco-friendly packaging solutions. Their dedication to minimizing environmental impact is reflected in their development of materials that support a holistic approach to packaging, catering to the demand for sustainable options among beauty brands.
Additionally, the supplier offers insights on emerging beauty packaging trends, helping their clients stay ahead in a competitive market. The trend analysis and predictions provided assist brands in adopting key looks and concepts for upcoming seasons, ensuring they align with consumer preferences.
For further details about their products and services, potential clients are encouraged to visit their website or reach out directly for inquiries.
Not available
Supplier name
Wholesalers
Operating within the beauty and personal care industry, this distributor has been a trusted partner since its establishment in 1981. Offering an extensive selection of cosmetic products, their inventory includes various categories such as skincare, fragrances, makeup, sun care, and toiletries. With a keen focus on wholesale distribution, they cater to trade customers, ensuring access to popular and niche brands.
This supplier emphasizes quality and affordability, facilitating the procurement process for retailers with a minimum order requirement and efficient shipping options. Their impressive portfolio features renowned names encompassing a mix of luxury and mass-market brands, alongside seasonal and clearance items. The array of products available covers everything from daily essentials to exquisite gift sets, providing an opportunity for retailers to enhance their offerings.
Moreover, the distributor supports their clients with user-friendly account management tools, making it simple to browse new, seasonal, and clearance products. Registered trade customers can navigate their platform to discover exclusive deals and refreshing trends in beauty care.
With a dedication to customer satisfaction and a willingness to assist, they encourage interested parties to learn more about their offerings. For additional insights into product details and wholesale opportunities, visiting their website or reaching out directly is highly recommended.
Anna Sui, Aramis, St. Tropez, Adidas, Calvin Klein, Dove, Elizabeth Arden, Maybelline, Revlon, Bourjois
Supplier name
Manufacturers
Operating in the private label cosmetics manufacturing sector, this company has solidified its position as a leader in organic cosmetics in India. With a focus on natural formulations, they are committed to delivering products that meet the highest quality standards, utilizing state-of-the-art technology and stringent FDA-approved Good Manufacturing Practices (GMPs). Their product range encompasses skin care, hair care, body & bath care, and makeup, including specialized formulations up to 98% natural ingredients. The company emphasizes customer satisfaction by offering customized formulations and packaging solutions, supported by a skilled team of chemists and technical experts. Their comprehensive process involves stages such as idea comprehension, refinement, research and development, production, quality checks, packaging, and shipping. The company's facilities boast advanced equipment and technology, including automatic filling and capping machines, high-speed sealing equipment, and computerized batch coding. They offer a batch filling capacity of up to 40 different products, ensuring efficiency and scalability for clients' needs. For more information or to discuss collaboration opportunities, please visit their website or reach out directly.
Trends, Kinc Biocare
Supplier name
Manufacturers
This organization is a prominent player in the cosmetics industry, dedicated to providing a wide array of makeup products tailored to the needs of brand owners and entrepreneurs. With over 31 years of experience, they adeptly manage the entire manufacturing process, from research and development to packaging design and quality control.
The supplier offers a vast catalog that includes various cosmetics, such as solid lipsticks, liquid lipsticks, lip gloss, eyeliners, mascaras, foundations, BB creams, and much more. Their commitment to quality is reflected in their use of top-notch, natural, and paraben-free ingredients sourced from reputable suppliers, ensuring a safe and effective product line.
In addition to traditional manufacturing, they provide customizable solutions—from private labeling to exclusive package design—catering to both startup brands and established businesses looking to expand their product offerings. The supplier guarantees efficient production with a focus on sustainability, leveraging a pollution-free clean room environment and cruelty-free practices.
To support entrepreneurs in launching competitive beauty brands, they offer all-in-one services that include flexible packaging options, rapid lead times, and extensive formula libraries. Their team is dedicated to exceeding client expectations while fostering long-term partnerships with brands.
For those interested in exploring how this supplier can meet their specific needs, further details can be found on their website or by reaching out directly for personalized assistance.
Not available
Supplier name
Manufacturers
Operating within the dynamic beauty and cosmetics sector, this firm is recognized for its specialization in high-quality product formulation and manufacturing. Known for its rigorous quality control and innovative approach, it offers expertise in creating a wide range of cosmetics, particularly focused on lip products such as lip stains.
The company excels in contract manufacturing services, making it an ideal partner for brands looking to develop or enhance their cosmetic lines. With a state-of-the-art formulation lab located in California, it ensures that every product meets precise specifications and industry trends, thereby satisfying the demands of discerning consumers.
A comprehensive suite of services is available, including product development, filling and assembly, regulatory support, and marketing aid. The firm prides itself on maintaining high standards of quality while fostering close collaborations with clients to bring their vision to life.
Additionally, they offer support through every stage of the product lifecycle, ensuring that each item not only meets quality benchmarks but also shines in the competitive marketplace. Whether you need to create a brand new line or scale up existing products, this expert is equipped to assist.
For brands interested in creating superior cosmetics, collaboration with this manufacturer presents an invaluable opportunity to access expert resources and cutting-edge technology. To explore potential partnerships, further information can be found on the website or by direct inquiry.
Not available
Supplier name
Wholesalers, Manufacturers
In the competitive cosmetics and skincare sector, this supplier stands out by providing high-end beauty and wellness products. With a focus on combining the aesthetic appeal of makeup with the nurturing aspects of skincare, they have carved a niche for themselves among discerning consumers who seek luxury in their beauty routines.
Their assortment includes a range of items designed to cater to various beauty needs, from foundational items like concealers and primers to specialized products like airbrush makeup and hydrating lip treatments. The inclusion of skincare essentials demonstrates a comprehensive approach to beauty, emphasizing the importance of skin health as the foundation of a flawless makeup application.
Notably, this supplier takes pride in their ethical stance, boasting a PETA-certified cruelty-free repertoire produced in the United States. They align with socially responsible initiatives, contributing to women's charities through their sales via a dedicated giveback program. Consumers can thus indulge in their beauty purchases knowing they are supporting a company that gives back to the community.
Prospective customers and partners can tap into this company's offerings by visiting their online store. Those looking to experience the products firsthand or inquire about wholesale opportunities are encouraged to schedule an appointment. This supplier not only promises quality and luxury but also a commitment to positive social impact in the world of beauty.
Klass
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