Mascaras Market Trends, Forecast & Insights [2025]

Last updated Jan 27, 2025
**Executive Summary: Mascaras for eCommerce Sellers** Mascaras remain a staple in the beauty industry, with a consistent demand among buyers seeking both volume and lengthening solutions. Known for their transformative effect, these products appeal to a wide demographic, making them a versatile addition to any eCommerce store's inventory. This product category sees heightened interest during the spring months, particularly leading up to key events such as prom season, weddings, and festivals, which typically drive buyers to refresh their beauty routines. Potential sellers should take into account the array of options available within the mascara segment, including formulations that are waterproof, smudge-proof, or enriched with nourishing ingredients. By curating a diverse selection that addresses the varying preferences of buyers, sellers can effectively attract a broader customer base. Now is an opportune time for sellers to consider stocking mascaras, as preparation for the upcoming seasonal demand can provide a competitive advantage. Building inventory now allows for strategic marketing campaigns to ramp up just ahead of the spring surge. As the beauty market remains robust, incorporating this product into your eCommerce store can enhance overall sales potential and customer engagement.
Seasonal Peak month: October
Key details
  • $13
  • $8 - $21
  • High Month October
    Low Month December
Relative Interest
Seasonality
High Month Oct
Low Month Dec

Key details
  • $13
  • $8 - $21
  • High Month October
    Low Month December

Dropship products for Mascaras

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

5pcs Waterproof Diamond Glitter Mascara Set
5pcs Waterproof Diamond Glitter Mascara Set
USD $16.23
3pcs Waterproof Long Lasting Curling Mascara Set
3pcs Waterproof Long Lasting Curling Mascara Set
USD $11.99
Eyelash Growth Stimulating Thickening Mascara
Eyelash Growth Stimulating Thickening Mascara
USD $8.01
Waterproof Lengthening Mascara for Beautiful Lashes
Waterproof Lengthening Mascara for Beautiful Lashes
USD $4.54
Natural Eyelash Growth Liquid Enhancer Mascara
Natural Eyelash Growth Liquid Enhancer Mascara
USD $19.83
Waterproof Curling Mascara for Thick Lashes
Waterproof Curling Mascara for Thick Lashes
USD $4.99
Nourishing Eyelash Growth and Curl Mascara
Nourishing Eyelash Growth and Curl Mascara
USD $10.75
Natural Eyelash and Eyebrow Nourishing Mascara
Natural Eyelash and Eyebrow Nourishing Mascara
USD $5.16
Flexible Nylon Mascara Wands 50pcs Eyelash Applicators
Flexible Nylon Mascara Wands 50pcs Eyelash Applicators
USD $2.18
3pcs Curling Waterproof Mascara Eyelash Growth Set
3pcs Curling Waterproof Mascara Eyelash Growth Set
USD $10.76
Waterproof Lengthening Black Mascara for Gorgeous Lashes
Waterproof Lengthening Black Mascara for Gorgeous Lashes
USD $6.48
5pcs Waterproof Silk Mascara for Luscious Lashes
5pcs Waterproof Silk Mascara for Luscious Lashes
USD $18.17
Top suppliers for “Mascaras”

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Amuse Cosmetics
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Anna Sui, Aramis, St. Tropez, Adidas, Calvin Klein, Dove, Elizabeth Arden, Maybelline, Revlon, Bourjois
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Klass
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Garnier, Maybelline, La Girl, Loreal, Rude Cosmetics, Totémica
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