Mascaras Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
A staple beauty item with broad appeal, this category drives frequent replenishment and impulse add-ons at an accessible $8–$18 price point. Clear differentiation (lengthening, volumizing, waterproof) and core shades (black/brown) support a compact yet effective assortment, with easy cross-sell opportunities alongside eyeliners and removers.
Seasonal demand peaks in October, boosted by Halloween and fall event looks; with the current month being August, now is the right time to list, stock, and schedule pre-peak campaigns. Prioritize fast-moving variants, bundle for value, and plan promotions for late September through October to capture the seasonal lift.
Seasonal
Peak month: October
Product details
Key details
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$11
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$8 - $18
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High Month October
Low Month December
Dropship products for Mascaras
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Moisturizing Eyelash Growth Mascara and Serum
USD $20.86
Curling Waterproof Mascara Eyelash Growth Set
USD $20.86
Multifunctional Silicone Eyeliner Mascara Applicator Tool
USD $12.31
Waterproof Curling Mascara for Thick Beautiful Lashes
USD $11.86
3 Pieces Waterproof Lengthening Curling Mascara Set
USD $16.6
Silk Fiber Waterproof Curling Eyelash Extension Mascara
USD $8.55
10ML Refillable Mascara Tube for DIY Beauty
USD $11.14
Eelhoe Waterproof Natural Mascara for Lash Curling
USD $7.51
Moisturizing Eyebrow Growth Mascara for Thick Curls
USD $6.83
3pcs Waterproof Lengthening Mascara for Luscious Lashes
USD $21.47
300 Reusable Mascara Wands Eyelash Brushes Organizer
USD $24.89
Luxury Eyelash Mascara Wands with Tube Set
USD $12.38
Top suppliers for “Mascaras”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier operates within the beauty industry, concentrating on makeup and skincare solutions designed for modern consumers. With an emphasis on advanced formulations and cutting-edge technology, their products address a variety of beauty needs, from color cosmetics to skin hydration.
Their portfolio features a diverse range of items including long-wear eyeliners, lip stains, and brow gels, each crafted to provide lasting impacts and high performance. The company prides itself on not only delivering effective beauty products but also on creating a seamless shopping experience for customers who desire quality and innovation in their beauty regimen.
Dedicated to customer satisfaction, they invite inquiries and encourage potential buyers to explore their extensive catalog through their online platform. Interested individuals are welcome to delve deeper into their offerings by visiting the website or contacting the team directly for personalized assistance and more information.
Wonderblading, Purevoc, Liquid Gym
Supplier name
Wholesalers, Manufacturers
In the competitive cosmetics and skincare sector, this supplier stands out by providing high-end beauty and wellness products. With a focus on combining the aesthetic appeal of makeup with the nurturing aspects of skincare, they have carved a niche for themselves among discerning consumers who seek luxury in their beauty routines.
Their assortment includes a range of items designed to cater to various beauty needs, from foundational items like concealers and primers to specialized products like airbrush makeup and hydrating lip treatments. The inclusion of skincare essentials demonstrates a comprehensive approach to beauty, emphasizing the importance of skin health as the foundation of a flawless makeup application.
Notably, this supplier takes pride in their ethical stance, boasting a PETA-certified cruelty-free repertoire produced in the United States. They align with socially responsible initiatives, contributing to women's charities through their sales via a dedicated giveback program. Consumers can thus indulge in their beauty purchases knowing they are supporting a company that gives back to the community.
Prospective customers and partners can tap into this company's offerings by visiting their online store. Those looking to experience the products firsthand or inquire about wholesale opportunities are encouraged to schedule an appointment. This supplier not only promises quality and luxury but also a commitment to positive social impact in the world of beauty.
Klass
Supplier name
Wholesalers
The cosmetics industry supplier excels in providing a comprehensive selection of beauty products designed for businesses seeking premium offerings. With expertise in crafting innovative solutions, they focus on meeting the unique needs of their wholesale partners.
Their extensive product range includes eyeshadows, eyeliners, mascaras, blushes, skincare essentials, and lip products, ensuring that retailers find everything necessary to satisfy their clientele. From vibrant lipsticks to nourishing skin care solutions, each item is crafted with the utmost attention to quality and detail.
In addition to individual cosmetics, they also offer gift sets designed to create a lasting impression, making them ideal for special occasions or promotional events. Driven by a commitment to excellence, the supplier prioritizes customer satisfaction and fosters solid relationships within the marketplace.
To explore their full range of products and discover how they can enhance your business, visit the website or reach out directly for personalized assistance. They are eager to support your beauty product needs and help you thrive in the competitive cosmetics market.
Amuse Cosmetics
Supplier name
Wholesalers
Operating within the beauty and personal care industry, this distributor has been a trusted partner since its establishment in 1981. Offering an extensive selection of cosmetic products, their inventory includes various categories such as skincare, fragrances, makeup, sun care, and toiletries. With a keen focus on wholesale distribution, they cater to trade customers, ensuring access to popular and niche brands.
This supplier emphasizes quality and affordability, facilitating the procurement process for retailers with a minimum order requirement and efficient shipping options. Their impressive portfolio features renowned names encompassing a mix of luxury and mass-market brands, alongside seasonal and clearance items. The array of products available covers everything from daily essentials to exquisite gift sets, providing an opportunity for retailers to enhance their offerings.
Moreover, the distributor supports their clients with user-friendly account management tools, making it simple to browse new, seasonal, and clearance products. Registered trade customers can navigate their platform to discover exclusive deals and refreshing trends in beauty care.
With a dedication to customer satisfaction and a willingness to assist, they encourage interested parties to learn more about their offerings. For additional insights into product details and wholesale opportunities, visiting their website or reaching out directly is highly recommended.
Anna Sui, Aramis, St. Tropez, Adidas, Calvin Klein, Dove, Elizabeth Arden, Maybelline, Revlon, Bourjois
Supplier name
Wholesalers
In the vibrant cosmetics industry, this supplier stands out by offering an extensive range of mineral makeup products tailored for both individual consumers and businesses. Specializing in high-quality formulations, their product line boasts everything from foundations—like luxe mineral and pressed options—to an array of vibrant eyeshadows and lip glosses.
With a commitment to quality, the supplier ensures that all products are made in Australia, utilizing SLS and paraben-free ingredients. Their extensive experience in the field enables them to partner effectively with brands aiming to establish or enhance their presence in the marketplace. They offer private label and custom formulation services to help businesses create unique products that resonate with their target audiences.
Understanding the challenges that startups often face, the supplier provides flexible ordering options with no minimum order requirements. This approach allows new brands to enter the market with lower startup costs and reduced risk, ultimately leading to higher profit margins. For those unsure about where to start, the supplier offers starter kits that are designed to kickstart a business effectively.
Driven by a customer-centric philosophy, they pride themselves on quick response times and support at every step of the business journey. Explore their innovative, high-performing products and get in touch for more insights about how they can assist your brand in growing successfully. For further details, visit their website or reach out directly.
Not available
Supplier name
Manufacturers
This organization excels in the cosmetics industry, providing comprehensive private label makeup solutions to beauty brands around the world. With a focus on color cosmetics manufacturing for over 15 years, it has successfully served more than 2500 brands globally.
Their advanced production capabilities ensure high efficiency and quality. They supply mature and stable cosmetic formulas, tailored to cater to various skin tones worldwide. Whether working with startups or well-established brands, they offer flexible benefits, including no minimum order requirements (MOQ) for private label products, making it easy for any entrepreneur to launch their beauty line.
Furthermore, their commitment to quality extends to the ingredients they use, as they prioritize natural, vegan, and cruelty-free formulations, free from harmful synthetics like parabens and sulfates. Clients have praised the vivid pigmentation and exceptional quality of the products, which are developed alongside professional makeup artists.
The supplier also supports clients through the entire process—from selecting samples to final manufacturing. Steps are streamlined for efficiency, with the ability to fulfill new orders in as little as seven days. Delivery options are versatile, accommodating air, sea, and railway transport to fit various timelines.
For those interested in custom formulation or bespoke packaging solutions, their laboratory offers development services according to specific needs. This supplier stands out for its ability to provide high-quality products, competitive pricing, and personalized customer service. Prospective clients are encouraged to visit the website or contact them directly for further details.
Not available
Supplier name
Wholesalers
This enterprise is a leader in the wholesale and liquidation sector, offering a comprehensive range of products tailored for resale markets. With a strong foundation since 1999, the company has built a reputation for reliability and customer satisfaction, catering to diverse retailers from discount stores to e-commerce platforms.
Their extensive inventory includes health and beauty essentials, household supplies, seasonal items, and electronics, all available for purchase in bulk. Clients can take advantage of significant discounts, especially on larger orders, making it an attractive proposition for businesses looking to optimize their inventory and maximize profit margins.
The firm also prioritizes customer support, ensuring a smooth purchasing experience with fast shipping and secure transactions, reinforcing their commitment to serving resellers effectively. With a focus on high-quality items and a user-friendly online shopping experience, they invite prospective customers to explore their offerings further.
For those interested in learning more about specific products or bulk purchasing options, visiting their website or contacting their sales team directly will provide additional insights and assistance.
Keranique, Covergirl, L'oréal, Maybelline, Revlon, Batiste, Sally Hansen, Suave, Garnier Fructis, Discount Wholesalers Inc
Supplier name
Manufacturers
Specializing in gluten-free cosmetics, this innovative brand caters to individuals with celiac disease and gluten sensitivities, alongside those with sensitive skin. Offering a wide variety of makeup products, they prioritize clean beauty and skin health. Each item is thoughtfully formulated to be hypoallergenic, ensuring that customers experience both safety and performance.
The brand's product range includes an extensive selection of lip colors, eyeshadows, and blushes, all designed to enhance natural beauty without compromising on quality. With more than 42 lipstick shades, 28 lip gloss options, and 42 eyeshadow colors, customers are guaranteed a vibrant palette to choose from. The commitment to clean ingredients ensures that users can enjoy their cosmetics worry-free.
Additionally, the brand offers a generous return policy, allowing customers ample time to try products with the confidence of being able to return or exchange items within six months, regardless of condition. They also foster a supportive community with their free VIP membership program, providing exclusive discounts, sneak previews, and priority customer service.
This brand demonstrates a passion for beauty that is accessible and safe, appealing to conscious consumers who refuse to settle for less. Discover their exciting range for an empowering makeup experience. For further details, visit the website or reach out directly for inquiries.
Not available
Supplier name
Manufacturers
This manufacturing facility operates within the cosmetics industry, focusing on eco-friendly and sustainable packaging solutions. With a legacy of over 60 years, it has garnered significant expertise in the production of cosmetic containers that cater to environmental standards.
The company excels in creating packaging made from renewable materials such as plant fibers and paper. Its offerings include plastic-free options and post-consumer recycled packaging, appealing to eco-conscious brands looking to reduce their environmental impact. The facility is equipped with advanced technology for customization and innovative design to ensure that clients' specific needs are met efficiently.
Additionally, this manufacturer engages in extensive research and development, collaborating with various international brands in the cosmetics sector to bring the latest trends and innovations to market. Their commitment to quality and sustainability has established them as a trusted leader in the industry.
In addition to packaging solutions, the facility also provides services such as secondary processing and final product assembly, ensuring a comprehensive approach to cosmetic packaging needs.
For those seeking reliable and sustainable packaging solutions in the beauty market, further information can be obtained by visiting the website or reaching out directly for inquiries.
Not available
Supplier name
Manufacturers
Operating within the cosmetics manufacturing industry, this company is a full-service provider dedicated to private label solutions. They excel in formulating a wide array of cosmetic products designed to meet the evolving needs of the beauty market.
The company prides itself on creating high-quality cosmetics backed by extensive industry knowledge and expertise. All formulations are made in the United States, ensuring trusted quality and rigorous standards in production. Their team is committed to transforming clients' visions into reality, providing tailored solutions that resonate with current beauty trends.
Maintaining a strong focus on product quality, the company understands that the success of their clients hinges on delivering exceptional cosmetics. They offer an extensive range of products including lipsticks, skincare, and more, assuring clients of their commitment to luxurious formulations. They prioritize confidentiality in their partnerships, ensuring that every client receives an assigned representative for personalized service and support.
With the beauty industry continuously evolving, the company stays ahead of trends to equip clients with products that capture market attention. They invite potential partners and clients to explore their offerings, ensuring a seamless collaboration that drives business growth. For further details, visit their website or contact them directly for a discussion about how they can support your brand’s unique requirements.
Not available
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