Nail Polishes Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Broad appeal as an affordable, repeatable self-care purchase that lets buyers refresh their look frequently; variety and trend-driven colors encourage multi-unit carts and repeat orders. Typical prices at $7–$17 make them effective add-ons to lift AOV, with strong giftability and low consideration cycles supporting steady baseline demand year-round. Seasonal high is July; by August you’re just past peak, so consider light promotions to move remaining summer inventory while shifting assortment toward transitional colors. Plan next year’s assortment and marketing by May–June to capitalize on the July surge, and maintain a core range to capture ongoing, style-driven replenishment between peaks.
Key details
  • $11
  • $7 - $17
Relative Interest
 
Seasonality
High Month Jul
Low Month Feb
Dropship products for Nail Polishes

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

5Pcs Heart Shaped Cat Eye Nail Magnet Set
5Pcs Heart Shaped Cat Eye Nail Magnet Set
USD $11.99
HEMA Free Gel Nail Polish Kit for Perfect Manicure
HEMA Free Gel Nail Polish Kit for Perfect Manicure
USD $0
Pastel Jelly Nail Polish Set 6Pcs 7.5ml
Pastel Jelly Nail Polish Set 6Pcs 7.5ml
USD $6.23
220W LED UV Nail Dryer with LCD Touch Display
220W LED UV Nail Dryer with LCD Touch Display
USD $15.99
50 Pcs Double Head Nail Polish Brush Set
50 Pcs Double Head Nail Polish Brush Set
USD $3.55
Cat Eye Nail Magnet Kit for Stunning Manicures
Cat Eye Nail Magnet Kit for Stunning Manicures
USD $9.34
Color Fusion Kids Light Up Nail Dryer Set
Color Fusion Kids Light Up Nail Dryer Set
USD $22.9
Aurora Colorful Nail Art Glass Cleaning Cup
Aurora Colorful Nail Art Glass Cleaning Cup
USD $16.87
Empty Plastic Nail Art Cosmetic Storage Jars
Empty Plastic Nail Art Cosmetic Storage Jars
USD $14.08
550 Pieces Full Cover Half Matte False Nail Tips
550 Pieces Full Cover Half Matte False Nail Tips
USD $9.38
Top suppliers for “Nail Polishes”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating within the cosmetics industry, this business specializes in creating a diverse array of beauty products that cater to both adults and children. Their offerings include high-quality nail polish as well as soothing treatments specifically designed for lips and eyes, ensuring customers have access to essential care solutions that promote healthy, vibrant beauty. Founded in 2010, this British brand is dedicated to combining quality with innovation, resulting in products that not only meet but exceed customer expectations. Proudly British, the company emphasizes local production and quality craftsmanship, reflecting its commitment to supporting homegrown talent and materials. Additionally, the company has a strong focus on child-friendly beauty, with a selection of fun and colorful cosmetics tailored for kids. These products are designed to ensure safety while fostering creativity and enjoyment in young users. Customer satisfaction is paramount, as reflected in their commitment to providing fast and reliable support. The brand is committed to developing relationships with consumers by offering a seamless shopping experience, including attractive shipping options. For anyone seeking quality cosmetics and unique beauty solutions, this organization invites you to explore more about their product range. For additional information, you can visit their website or reach out directly for personalized assistance, ensuring you find the right products suited to your beauty needs.
Not available
Supplier name
 
Manufacturers
Operating within the beauty and cosmetics sector, this supplier focuses on the OEM manufacturing of innovative gel nail products and water-based nail polishes. They endeavor to provide high-quality products that meet the needs of professional and consumer markets alike. The company emphasizes sustainable practices by offering biodegradable gel nail formulations derived from biomass materials. This commitment to sustainability allows clients to tap into eco-friendly beauty trends while maintaining product efficacy and allure. With a comprehensive vertical integration production system, all processes—from molecular design and resin synthesis to formulation and filling—are conducted in-house. This ensures stringent quality control and consistency throughout the manufacturing journey. Their product offerings include a variety of unique items, such as clear gels, non-wipe gels, gel polishes, and safe, child-friendly water-based nail polishes. The supplier prides itself on using advanced dispersion technologies to enhance pigment stability in color gels, ultimately delivering visually striking and easy-to-use products. Additionally, they cater to brands looking to develop exclusive products that resonate with their target audiences at competitive prices. Their robust research and development capabilities are aimed at continuously innovating within the gel nail product space. For those interested in exploring how this supplier can support their business through customized manufacturing solutions, further details can be found on their website, or inquiries can be directed through direct contact.
Not available
Supplier name
 
Wholesalers
Operating within the cosmetics and skincare industry, this supplier is dedicated to providing an extensive selection of brand-name products that encompass a variety of cosmetics, skincare solutions, and nail polishes. With a commitment to quality and customer satisfaction, this organization builds strong relationships with suppliers to ensure access to the best products and deals in the market. Recognizing the importance of customer experience, the supplier prioritizes their customers' needs, offering dedicated support services to facilitate smooth transactions and inquiries. Their knowledgeable team is equipped to assist clients with any product-related questions or Amazon account concerns, emphasizing their focus on customer care and satisfaction. Furthermore, the supplier fosters a positive and motivating work environment for their employees, believing that happy employees contribute to high-quality service delivery. This philosophy ensures that each team member is engaged and committed to optimizing the customer experience. For businesses and beauty enthusiasts alike, the supplier promises competitive pricing on a diverse catalog of cosmetics and personal care items, promoting both accessibility and variety. Their close partnerships with suppliers allow them to stay at the forefront of the latest trends and products in the beauty industry. Interested parties looking for more information or wishing to explore the vast assortment of products on offer are encouraged to visit their website or contact the supplier directly. Discover the potential to elevate your beauty offerings through this reputable supplier.
Nail-Aid, Fashion Fair, Glamglow, Kat Von D, La Mer, La Prairie, Laura Mercier, Nioxin, Olay, Oribe, Peter Thomas Roth, Rusk, Schwarzkopf, Shiseido, Strivectin, Too Faced, Tarte, Urban Decay<span class="list-helper-toggle-more-text"> and <a href="#">59 more</a></span><span class="list-helper-more-text d-none">, Anastasia Beverly Hills, Christian Dior, Perricone Md, Christian Louboutin, Colgate, Redken, Stila, Lancome, Ahava, Almay, Becca, Bliss, Bobbi Brown, Clarins, Clinique, Covergirl, Crest, Dolce & Gabbana, Elizabeth Arden, Essie, Garnier, Maybelline, Nars, Revlon, Smashbox, Estee Lauder, Hask, Max Factor, Yves Saint Laurent, L'oreal, Pantene, Matrix, Nyx, Cutex, Suave, Mac, Opi, Bare Minerals, Biotherm, Cnd, Cover Fx, Darphin, Ddf, Eve Lom, Exuviance, Flesh, Kiss My Face, Lipstick Queen, Makeup Forever, Milk Makeup, Natasha Denona, Ole Henriksen, Ors, Sisley Paris, Softsoap, Yesto, L'occitane, Tig, Kevin Aucoin</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
Operating within the cosmetic, toiletry, and fragrance packaging industries, this supplier stands as one of the largest providers in the UK market. Their extensive product range includes standard bottles, complemented by a variety of closures, collars, and pumps made from numerous materials and finishes. The supplier focuses on delivering complete packaging solutions tailored to meet the diverse needs of their clients. Additionally, they offer custom moulding services, allowing brands to create a unique packaging presence. This includes in-house 3D model making and meticulous project management from the initial concept to final production. With a commitment to quality and innovation, they utilize technical drawings and provide near-complete models for customer review prior to the tooling process. This ensures that clients have a realistic expectation of their product before entering production, minimizing surprises and enhancing satisfaction. The supplier prides itself on its knowledgeable technical team, which offers expert guidance throughout the entire process, ensuring a seamless experience for clients. Their ability to maintain large stock levels in their UK warehouse helps safeguard supply chains, especially in response to market fluctuations. For businesses looking for reliable packaging solutions, the supplier’s proven track record and commitment to customer service make them an ideal partner. To learn more about their extensive product range and services, please visit their website or contact directly.
Not available
Supplier name
 
Wholesalers
Specializing in the beauty and cosmetics industry, this supplier offers a comprehensive selection of nail products designed to meet the needs of both professional salons and individual consumers. Their diverse catalog includes an array of lacquer treatments, gel systems, and nail art supplies that are essential for achieving top-quality nail applications. With a commitment to innovation and quality, the supplier provides products that not only enhance the aesthetic appeal of nails but also ensure their health and longevity. The offerings include everything from base and top coats to specialized treatment gels and artistic accessories, allowing users to explore their creativity in nail design. Additionally, various starter kits simplify the process for newcomers, while professional kits cater to established beauticians seeking high-performance solutions. The supplier's user-friendly website is a testament to their dedication to customer satisfaction, offering easy navigation for browsing through collections, promotions, and new arrivals. To learn more about their full range of products or to discover special offers, interested parties are encouraged to visit the website or contact the supplier directly. As the demand for unique and quality nail products grows, this supplier stands ready to deliver the latest trends while maintaining top-notch standards. They pride themselves on staying ahead of the curve in a dynamic market, ensuring that their clients have access to the best tools and products available.
Not available
Supplier name
 
Manufacturers
Operating within the beauty and personal care industry, this supplier excels in the creation of private label skin care and nail care products. With a strong commitment to innovation and sustainability, they provide a range of unique, high-quality formulations that cater to diverse client needs. Their offerings include plant-based nail polish, which is 10-free and cruelty-free, ensuring a commitment to environmentally conscious practices. The nail polish can be customized to feature any color palette, demonstrating their dedication to meeting customer demands. Additionally, the supplier formulates hand sanitizers that are available in alcohol-based, alcohol-free, and purely plant-derived options—each tested to meet rigorous antimicrobial standards. The versatile product range also extends to removers and solvents, providing both traditional acetone-based and acetone-free formulas. They stand out with innovative plant-derived and water-based removers, catering to those seeking gentler alternatives. With a track record for success, this supplier has serviced a global clientele, empowering beauty businesses to launch unique product ranges. Their Australian-made formulations are created to the highest quality standards, emphasizing natural ingredients sourced from Australia. With a focus on customization, clients can develop products based on their specific needs or enhance existing formulations with their ideas. Explore the possibilities of creating exceptional beauty products together. For more information, please visit the website or contact directly.
Not available
Supplier name
 
Wholesalers
This supplier is a prominent player in the retail sector, specializing in an extensive selection of goods that cater to various customer needs. Their product offerings include cosmetics, health and beauty items, as well as grocery loads and general merchandise. With a commitment to quality and customer satisfaction, this supplier sources a variety of items that appeal to both individual consumers and businesses looking for wholesale purchasing options. Their inventory boasts an impressive assortment of products such as cosmetic lots, trash bags, reading glasses, and nail accessories, making it a one-stop shop for diverse shopping needs. The supplier is dedicated to providing value through competitive pricing and wide-ranging selections. They frequently offer new arrivals and bulk purchasing opportunities, ensuring that customers can find products that suit their demands. By fostering strong relationships with clients, they maintain a rich catalog that tends to seasonal trends as well as everyday essentials. For those interested in exploring their extensive product range or seeking specific items, the supplier encourages potential partners to visit the website or reach out directly for inquiries. With a focus on excellence and customer service, their team is ready to assist in meeting your retail needs.
Foster Grant, Covergirl, Revlon, Sally Hansen, Clorox, Georgia Pacific
Supplier name
 
Wholesalers
Operating in the professional beauty products sector, this supplier has established a strong presence by catering specifically to nail and beauty professionals. With over 30 years of experience in the industry, they have built a reputation for delivering high-quality products alongside exemplary customer service. Their extensive range includes essential items such as nail extensions, waxing supplies, and professional manicure and pedicure products. They offer an impressive selection of nail gels, polishes, and accessories designed to meet the diverse needs of salon professionals. Each product is carefully curated to ensure quality and effectiveness, making them a trusted source for beauty professionals across the region. The supplier stands out due to their commitment to trade-only services, providing exclusive deals and significant savings on their extensive product range. They also feature seasonal specials, allowing beauty professionals to stock up on essential items at competitive prices. Their approach emphasizes both product excellence and customer satisfaction, ensuring that all clients receive prompt and efficient service. For those seeking reliable suppliers within the beauty industry, this company is an excellent choice. Their dedication to fostering long-term partnerships with clients highlights their professionalism and reliability. For more information about their products and services, please visit their website or contact them directly.
Star Nails, Satin Smooth, Cuccio, Ibd, Lash Fx, Strictly Professional, The Edge, Nsi, Hive Of Beauty, Kaeso, Duri
Supplier name
 
Wholesalers
Specializing in wholesale beauty products, this supplier offers an impressive assortment that encompasses makeup, skincare, and hair care solutions. Focused on meeting the demands of retailers and beauty enthusiasts alike, they provide a vast selection of quality items ranging from lipsticks to perfumes and beauty accessories. Their commitment to excellence is evident through their carefully curated collections that not only aim to enhance individual beauty but also keep up with the latest trends in the beauty industry. The supplier stands out by offering competitive wholesale pricing, making it an ideal partner for those looking to stock up on popular beauty brands. With an emphasis on quality and affordability, they ensure that all products meet rigorous standards, allowing retailers to offer their customers reliable choices. Their easy ordering process and fast shipping make it convenient for businesses to maintain their inventory without delays. Explore the extensive range of beauty products available and discover what’s trending. For more details, do not hesitate to visit the website or get in touch directly for personalized assistance and further inquiries.
Urban Decay, Victoria's Secret, Stila, Adidas, Clinique, Garnier, Maybelline, Max Factor, Nyx, Tresemme, City Color, Loreal, Opi, Leichner, Technic, Colour Zone, Beauty Uk, Iman Of Noble, Huda
Supplier name
 
Wholesalers
Specializing in the health and beauty sector, this supplier offers a wide variety of wholesale products tailored for retail businesses. With a history dating back to 1977, they have established a reputation for delivering high-quality items that meet the diverse needs of customers. Their extensive catalog includes everything from hair care essentials such as shampoos, conditioners, and styling products to skin care items like lotions and treatments. Additionally, they cater to the grooming and personal care categories, providing a variety of shaving supplies, oral care products, and feminine hygiene items. Unique features of their service include competitive pricing, quantity discounts, and special promotions, which make them an attractive option for retailers aiming to stock quality products at reasonable prices. They pride themselves on their commitment to customer satisfaction, ensuring that each order is processed efficiently with a focus on timely delivery. This supplier also emphasizes diversity and inclusivity in their product offerings, encouraging retailers to promote these values in their own stores. Their dedication to the best in health and beauty supplies shows in their selection and service. For further details about their product range or to explore options for your business, visit their website or reach out directly for assistance.
Wella, Blue Magic, Loreal

Related products

Skin Tint
Decreasing
-13.7% Growth
Buyers choose this for lightweight, sheer-to-light coverage and a natural finish that simplifies daily routines—an easy alternative to full foundation. At $10–$38, it sits in accessible mass/masstige price points, supports trial and repeat purchase, and enables cross-sell with concealers
Lip Liner Stain
Increasing
12.4% Growth
Buyer appeal centers on precise lip definition with long-wear, smudge-resistant color that helps prevent feathering and extends the look of other lip products. At a $7–$10 price point, it works as an impulse add-on and cross-sell in beauty carts, supporting bundles with lipsticks and glosses and encouraging repeat purchases in eCommerce stores
Beauty And Personal Care
Decreasing
-64.5% Growth
Broad, replenishable essentials with wide buyer appeal and habitual purchase frequency. The $8–$20 price point encourages add‑on buys, bundling, and repeat orders, while small/light SKUs are inexpensive to ship and easy to merchandise in kits or multi-packs
Women Face Cream
Decreasing
-10.3% Growth
A daily-use skincare staple with broad buyer appeal and frequent replenishment, driving steady repeat sales. At a $14–$26 price point, it’s an accessible add-to-cart that supports upsells and bundles with complementary skincare, and converts well for subscriptions and gift sets
Mac Makeup
Increasing
20.7% Growth
Strong buyer interest is driven by brand recognition, perceived quality, and everyday-use appeal across staples and trend shades. The $24–$36 price band sits in “affordable prestige,” supporting frequent add‑to‑cart behavior and giftability while keeping AOV accessible
Natural Beauty
Increasing
0.8% Growth
At a $13–$24 price point, this is an easy add-to-cart item that supports trial and repeat purchase. It appeals to ingredient‑conscious buyers looking for “natural/clean” options, broadening reach and enabling effective cross‑sell bundles in adjacent beauty and personal care
Beauty & Health
Increasing
634.5% Growth
Broad, replenishable personal-care essentials with wide appeal draw steady traffic and repeat purchases. The $9–$24 price point is impulse-friendly, enabling add‑to‑cart behavior, multi‑unit orders, and bundling to lift AOV; it also supports trial of new SKUs with low risk for both buyers and sellers
Nail Care Products
Increasing
25.4% Growth
Buyers are drawn to affordable at‑home grooming and self‑care between salon visits, with a $6–$19 price point supporting impulse buys, add‑ons, and repeat purchases. Broad appeal and replenishment cycles make this category reliable for driving basket attachment in beauty and personal care carts
Grooming
Decreasing
-1.6% Growth
Essential, repeat‑purchase personal-care items that buyers replace or upgrade regularly to maintain hygiene and appearance. Broad appeal across demographics, strong basket-building potential (refills, accessories), and a $17–$60 price band that supports both entry and premium options while keeping conversion friction low
Press On Nails
Decreasing
-1.2% Growth
Buyers are drawn to quick, salon-look manicures at home, with low commitment and frequent style changes at a budget-friendly price. The $7–$13 price point fits impulse purchases, repeat buys, and bundling, and the lightweight format is inexpensive to ship for eCommerce
Mink Lashes
Increasing
246.3% Growth
Buyers choose these lashes for fuller, natural-looking volume and photogenic results, with reusable wear at an accessible $8–$10 price point. They’re lightweight, cheap to ship, and easy to offer in multiple styles, making them strong impulse add-ons
Cosmetic Makeup Set
Decreasing
-15.5% Growth
At a $10–$27 price point, this is an easy, low-commitment beauty buy that converts well as a ready-to-gift, all-in-one value purchase. Buyers gravitate to the convenience and perceived savings versus buying items separately, making it attractive for gifting and entry-level use; it also lends itself to multipacks and cross-sells without heavy discounting
Eyeshadow Set
Increasing
22.8% Growth
Broad appeal driven by beauty trends, gifting, and event-season looks makes this a reliable add-to-cart item. The $9–$15 price point hits impulse and giftable budgets, encouraging multi-unit purchases and bundling
Nail Wraps
Increasing
55.9% Growth
Strong buyer appeal centers on quick, mess-free at‑home manicures, broad design variety for self‑expression, and an impulse‑friendly price point ($9–$13) versus salon services. The format is inherently giftable and trend-driven, encouraging add‑on and multi‑unit purchases as buyers mix styles for outfits and occasions
Hyaluronic Acid
Decreasing
-9.7% Growth
High-demand skincare staple driven by hydration and “plumping” benefits, appealing across ages and skin types and easy to add to existing routines. Strong repeat-purchase potential and compatibility with other products support bundles and subscriptions
Vegan Makeup
Increasing
67.2% Growth
Appeals to buyers seeking cruelty-free, plant-based, and ethically aligned beauty options, with growing interest in “clean” formulations and transparent labeling. The accessible $6–$18 price range fits add-on and giftable purchases, enabling broad assortment without high ticket risk; prioritize clear vegan/cruelty-free badges, ingredient transparency, and inclusive shade ranges to capture demand and reduce return friction
James Charles Palette
Increasing
290.4% Growth
Influencer-driven eyeshadow palette with a broad, versatile shade range that attracts buyers seeking vibrant looks, everyday neutrals, and giftable beauty at a value price. Typical selling price sits at $8–$17, supporting impulse buys and bundles
Etude House
Increasing
96.7% Growth
K‑beauty makeup/skincare at an impulse‑friendly $9–$16 price point, appealing to buyers seeking affordable, trend‑driven items and simple gifts. The accessible pricing encourages trial and repeat purchase, and works well as an add‑on to lift basket size without deep discounting
Makeup Cosmetic
Decreasing
-16.7% Growth
Accessible price point ($6–$13) drives impulse add-ons and strong gift appeal, especially as stocking stuffers. Demand typically spikes in December due to holiday gifting and party-season use, and buyers often purchase multiples, lifting basket size
Gel Nail
Increasing
1.8% Growth
Buyers seek long-wear, high-gloss manicures at home with a salon-like finish at a lower cost, making this a repeat-purchase, shade-stacking category. The $8–$15 price point fits impulse add-ons, bundles, and upsells, with durability and trend-driven colors driving conversions
Feedback