Plushie Toy Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Broadly appealing, soft stuffed toys sell on cuteness, comfort, and giftability. Buyers pick them up as affordable gifts for kids, teens, and partners, and as collectible or décor items. The $10–$21 price point supports impulse buys and cart add-ons, and variety (sizes, characters, themes) enables repeat purchases and bundling. Demand historically peaks in December due to holiday gifting. With August as the current month, begin sourcing and listing build-out now to be fully ready by October/November. Prioritize breadth of popular themes, giftable bundles, and strong imagery to capture Q4 traffic, and ensure inventory depth ahead of the holiday surge.

Seasonal Peak month: December

Product details

Key details

Avg. Sell price
$16
Selling price range
$10 - $21
Seasonality

High Month December

Low Month September

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Sep

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$16
Selling price range
$10 - $21
Seasonality

High Month December

Low Month September

Dropship products for Plushie Toy

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Stylish Waterproof Girls Backpack with Duck Plushie

USD $8.86

Adorable Highland Cow Plush Toy for Kids

USD $12.2

Tiger Crow Plush Toy Kpop Demon Hunters Doll

USD $12.85

Interactive Plush Dog Toy Squeaky Crisps Chew Toy

USD $8.71

Durable Stuffingless Plush Squeaky Dog Toy

USD $12.51

Interactive Crocodile Plush Dog Squeaky Toy

USD $11.43

Indestructible Interactive Plush Bear Dog Toy

USD $8.35

Indestructible Plush Dog Puzzle Feeder Toy

USD $14.66

Interactive Plush Octopus Dog Toy Set

USD $11.39

Interactive Plush Squeaky Dog Puzzle Toy

USD $4.26

Colorful Plush Dog Snuffle Puzzle Toy

USD $6.37

Interactive Cigar Plush Dog Sound Toy

USD $7.57

Top suppliers for “Plushie Toy”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

This supplier operates within the vibrant novelty and gift product sector, providing an extensive array of imaginative and functional items designed to enhance both special occasions and everyday life. Their catalog features creative solutions for various celebrations and practical items that appeal to diverse customer preferences. With a commitment to quality and innovation, the supplier ensures that each product reflects the latest trends while maintaining a focus on functionality and appeal. They cater to a variety of themes and styles, enabling retailers to offer customers a wide selection to meet their specific needs. These products are not only entertaining but also serve practical purposes, making them ideal for gifting or personal use. Their product range includes playful bathroom accessories, plush toys, unique home décor, and fun party supplies. With an understanding of market demands and customer preferences, they are dedicated to introducing new designs and concepts that resonate with today's consumers. Seasonal and special occasion items further enhance their collection, ensuring there is always something fresh and exciting available. To discover more about their offerings and how they can benefit your retail business, interested parties are encouraged to visit the supplier's website or contact them directly for personalized assistance and support. Their approachable customer service team is ready to provide insights and help navigate their expansive product lines.

Aqua79, Attitude Studio, Cheers, Cota Global, Dollibu, Mugniv, Planet Pens, Barocity, Puzzled, Poza, Printed Tp, Taggage, Kitchabon

Supplier name

Wholesalers

This supplier is a prominent player in the pet products sector, specializing in wholesale distribution of a diverse range of items tailored for pet care enthusiasts. Established in 2021, the company operates with a commitment to providing innovative and high-quality products, ensuring that pet owners have access to the best possible supplies for their beloved animals. With a strong production capability and an extensive network of partnerships with over a hundred manufacturers, the supplier effectively meets the diverse needs of customers. Their product line includes an impressive array of items such as pet toys, collars, leashes, grooming tools, carriers, and cleaning supplies. This focus on quality and variety allows pet owners to find exactly what they need to care for their pets, enhancing the bond between pets and their owners. The company is dedicated to maintaining competitive pricing without compromising on quality, reflecting their understanding of the market's demands. Their commitment to customer satisfaction is underscored by their efficient supply chain and fast shipping services, ensuring that customers receive their orders promptly. Whether for a new pet owner or an experienced retailer, this supplier provides essential products that contribute to happy and healthy pet lives. For those seeking further details or to explore their extensive catalog, visiting the website or reaching out directly is encouraged. The goal is to foster positive experiences for both humans and their pets, strengthening the invaluable companionship that pets bring to our lives.

Not available

Supplier name

Wholesalers

This supplier is a prominent player in the toy industry, focusing on wholesale plush toys and creative play items. They offer an extensive range of products aimed at providing enjoyment and entertainment for children of various ages. With options that cater to different interests and preferences, the company prides itself on high-quality materials and safety standards in playthings. There is a commitment to value, ensuring that retailers and partners can access competitive prices while maintaining the integrity of their product offerings. In addition to plush toys, the supplier also specializes in seasonal items such as Christmas-themed toys and party bag fillers, creating a well-rounded inventory for their clientele. Their assortment includes unique plush animal designs, playful character toys, and themed editions that appeal to both children and parents alike. The breadth of their product line makes them a reliable partner for any retailer looking to enhance their toy selections. Overall, this supplier stands out in the marketplace by combining quality, diversity, and affordability in their offerings. Retailers looking to expand their inventory can benefit significantly from exploring the options available. More information about the product range can be found on their website or by contacting them directly for further inquiries.

Paws, Prize Everytime, Bananas

Supplier name

Wholesalers

Specializing in the toy and nursery industry, this supplier is dedicated to creating delightful products that inspire creativity and comfort for children. Their extensive collection features meticulously crafted plush toys, whimsical activity items, decorative nursery essentials, and much more, catering to the imaginative world of little ones. The supplier's plush toys range from adorable animal friends and delightful dolls to unique themed characters, each designed to engage young minds and promote interactive play. Their carefully curated selection of blankets and bedding items ensures comfort and warmth, while their imaginative pretend play sets bring stories to life, providing endless entertainment. In addition to their toys, they offer a variety of nursery decor items, including mobiles and storage solutions that blend seamlessly with contemporary home styles. The products are not only fun but are intentionally designed to be safe and nurturing for your child. With seasonal collections and special occasion-themed items, this supplier ensures there’s something new to discover throughout the year. They pride themselves on quality craftsmanship and attention to detail, making their products perfect for gifting during baby showers, birthdays, and holidays. For those interested in exploring their complete range of goods, additional information can be found by visiting their website or contacting them directly, ensuring customers receive all necessary insights about their offerings.

Dino, Mon Ami, Celestial

Supplier name

Manufacturers

Specializing in the children's educational toys sector, this supplier has established itself as a leading provider of engaging and high-quality resources designed to facilitate learning through play. With a diverse product range that appeals to families, schools, and early childhood education centers, they are dedicated to delivering fun and innovative solutions that enhance childhood development. Since its inception, the supplier has emphasized the importance of creating products that keep children entertained while sparking their imagination. Recognizing that learning should feel enjoyable rather than a chore, they offer a broad selection of toys and educational materials that cater to varied age groups and learning needs. Their product offerings include everything from wooden toys to sensory resources, ensuring that there is something for every child's preference. Committed to quality, the supplier meticulously tests each item for safety and durability, ensuring that every toy can withstand the rigors of active play. With a facility located in Waikato, orders are packed and dispatched promptly to ensure swift delivery, further demonstrating their dedication to excellent customer service. To learn more and explore their exciting range, visit their website or contact them directly for assistance. They take pride in being a family-owned business and appreciate the support of their local community.

National Geographic, The Wiggles, Robotime, Classic World, Hey Clay, Uncle Goose, Solar Buddies, Awesome Inc, Baby Ink, Bath Buddies, Blue Duck Books, Colour Me Kids, Constructive Eating, Craft Workshop and <a href="#">40 more</a>, Elves Behavin Badly, Fubbles Fun Factory, Game Kings, Growing Memories, Illustrated Publishing, Jellystone, Kereru Books, Kiwi Critters, Learning Toolbox, Learn Through Play, Te Reo, Little Genius, Little Joys, Luke The Pook, Makekit, Me And Dad, Meredith Books, Mier Edu, Moana Road, Mud Puppy, Nana’s Shed Books, Natures Play, Noonys, Sense And Grow, Storytime Buddies, The Curious Kiwi, The Getting Lost Game, The Natural Patch Co, The Purple Cow, Tikitibu, Tinka, Tractor Dave, Upstart Press, Veritas Aotearoa Publishing, Viga, Wildling Books, The O’brien Collective, Hey Doodle, 4M Craft, Squoodles Teacher Talk <a href="#">less</a>

Supplier name

Wholesalers, Manufacturers

As a prominent family-owned-and-operated importer and distributor in Bryan, Texas, this business provides a myriad of toys and collectibles, catering to the needs of retail stores and individual collectors alike. Committed to delivering educational and recreational value, their offerings span across various themes and categories, from building bricks compatible with leading brands to plush animals crafted with high-quality digital print fabrics and realistic designs. The company has established itself as a reliable source for fidget toys and novelties, keeping both the hands and mind engaged. Their diverse range reflects a dedication to inclusivity, offering products themed around dinosaurs, space, NASA, and licensed items, extending to historical military model bricks and sets designed to spark creativity and imagination. The nautical and ocean theme, car club, and construction farm toys enrich the spectrum even further. For those looking for exclusive and engaging gift items, they have impulse items and display sets. Additionally, the company focuses on seasonal collections like Christmas blocks display sets. The distributor's customer-focused approach extends to providing support for retailers wanting to include exciting new products in their shop. The B2B portal equipped with necessary resources is indicative of their commitment to nurturing strong business relationships. Furthermore, custom merchandise creation is available for organizations seeking personalized items. To discover the full range of products, access discount codes, and receive updates on new product additions, customers and partners are encouraged to navigate the detailed website. There, they'll find everything necessary to satisfy any toy enthusiast or retail requirement.

Texas Toy Distribution

Supplier name

Manufacturers

The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.

Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Funko Pop, Tradeopia

Supplier name

Wholesalers, Manufacturers

This supplier is a leader in the adaptive technology industry, dedicated to enriching the lives of individuals with disabilities through thoughtfully designed products. They specialize in a variety of innovative devices, including switch-adapted toys, communication aids, and sensory tools, all aimed at fostering independence and enhancing daily experiences. With a deep understanding of the unique challenges faced by their clients, they collaborate closely with families, caregivers, educators, and therapists to develop solutions that promote learning, communication, and play. Their extensive product range ensures that users, regardless of their needs, can access tools that support their goals and aspirations. The supplier’s commitment to quality and functionality is evident in their offerings, which include customizable devices designed for ease of access and use. Their products not only enable improved interaction but also contribute to a more fulfilling and joyful life. Recognizing that every person's needs are different, the supplier is dedicated to innovation. They continually seek to explore new solutions and create products that not only meet existing needs but also anticipate future requirements. Whether you're looking for adaptive switches that enhance mobility, educational toys that facilitate learning, or sensory solutions designed for comfort and engagement, this supplier has a comprehensive selection. For those interested in creating sensory spaces, their design services provide tailored solutions that cater to specific sensory needs. Explore their wide array of products today by visiting their website or contacting them for further assistance. They are ready to help you discover the possibilities that their innovative solutions can offer.

Not available

Supplier name

Manufacturers

Operating within the plush toy industry, this supplier has established itself as a premier provider of imaginative and high-quality plush toys designed for comfort and enjoyment. With a product range that includes an array of cute, collectible plush characters, the company captures the essence of playful creativity combined with superior craftsmanship. The supplier's offerings encompass a variety of plush collectibles, baby products, and licensed character toys. Each product is meticulously crafted, ensuring that every detail resonates with warmth, charm, and joy. From delightful characters reminiscent of favorite foods to engaging interactive toys for babies, the supplier’s catalog features something for every age and occasion. In addition to its unique product offerings, this supplier is dedicated to maintaining high standards of quality and safety across all items. The company’s commitment to excellence has made it a respected name in the industry, recognized for both its innovative designs and the joy it brings to its customers. With a history rooted in consumer satisfaction and continuous improvement, the supplier invites potential partners and customers to explore its extensive collection. For further information, please visit the website or contact directly to discover more about the exciting range of available products.

Tokidoki, Aurora, Dr. Seuss, Ebba, Breyer, Tasty Peach, Smileyworld, Moomin, Clifford, Spot

Supplier name

Wholesalers

Increasing

69.6% Growth

Strong buyer appeal stems from interactive features, tech novelty, and giftability, especially for kids and gadget-minded gift-givers. The $22–$54 price band fits common gifting budgets, supports entry-to-mid tier options, and tends to convert well when buyers are comparing “fun + educational” play value