Plushie Toy Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Broadly appealing, soft stuffed toys sell on cuteness, comfort, and giftability. Buyers pick them up as affordable gifts for kids, teens, and partners, and as collectible or décor items. The $10–$21 price point supports impulse buys and cart add-ons, and variety (sizes, characters, themes) enables repeat purchases and bundling.
Demand historically peaks in December due to holiday gifting. With August as the current month, begin sourcing and listing build-out now to be fully ready by October/November. Prioritize breadth of popular themes, giftable bundles, and strong imagery to capture Q4 traffic, and ensure inventory depth ahead of the holiday surge.
Seasonal
Peak month: December
Product details
Key details
-
$16
-
$10 - $21
-
High Month December
Low Month September
Dropship products for Plushie Toy
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Tralalelo Tralala Plush Toy Tungtungtung Sahur Plush Italian Brain Rot Animals SHARK Anime Plush Plushie Stuffed Dolls Toy Gifts
USD $0
20cm Pokemon Jigglypuff Clefairy Plush Doll Pokémon Wigglytuff Mew Plush Toy Japan Anime Lickitung Slowking Plushie Kids Gift
USD $0
20cm Pikachu Pokemon Plush Doll Charmander Bulbasaur Squirtle Psyduck Eevee Plush Soft Stuffed Animals Peluche Plushie Toy Gifts
USD $3.37
1pc Dancing Cactus Toy,Repeat Talking ,Song Speaker Wriggle Dancing Sing Talk, Plushie Stuffed ,Interaction and Decoration
USD $4.91
Kawaii Sanrio Plush Toys Hello Kitty Keychain Kuromi Cinnamoroll Backpack Pendant Plushie Toy My Melody Bag Decoration Girl
USD $2.17
Sanrio Plush Toys Doll Keychain Kawaii Pochacco Anime Pendant Keyring Cute Children Toy Plushie Keychains Girls Birthday Gifts
USD $3.75
22cm Disney Princess and the Frog Plushie Adorable Soft Animal Crocodile Doll Toy Princess Tiana Party Role Play Accessory
USD $22.34
EAKI Original Jujutsu Kaisen 2 Cat Ear Plushie Series Blind Box Mystery Box Anime Figure Room Decoration Collection Toy
USD $16.91
Sea Turtle Stuffed Animal Babies Mommy Turtle Plush Toy Stuffed Animal Family Plushie Birthday Party Gift for Kids Girl Boy
USD $5.3
Kawaii Hello Kitty Sanrio Plush Toys Anime Doll Skin Color Plushie Toy Hawaiian Collection Cute Y2K Stuffed Room Decoration Gift
USD $2.96
DISNEY Movie Wish Princess Asha Doll Toy Soft Kawaii Star Goat Plushie Kids Birthday Party Asha Role Playing Accessories Gift
USD $8.71
Anime Original Jujutsu Kaisen 2 Cat Ear Plushie Gojo Satoru EAKI Series Blind Box Figure Mystery BoxCollection Kid Gift Toy
USD $17.66
Top suppliers for “Plushie Toy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Manufacturers
As a prominent family-owned-and-operated importer and distributor in Bryan, Texas, this business provides a myriad of toys and collectibles, catering to the needs of retail stores and individual collectors alike. Committed to delivering educational and recreational value, their offerings span across various themes and categories, from building bricks compatible with leading brands to plush animals crafted with high-quality digital print fabrics and realistic designs. The company has established itself as a reliable source for fidget toys and novelties, keeping both the hands and mind engaged.
Their diverse range reflects a dedication to inclusivity, offering products themed around dinosaurs, space, NASA, and licensed items, extending to historical military model bricks and sets designed to spark creativity and imagination. The nautical and ocean theme, car club, and construction farm toys enrich the spectrum even further. For those looking for exclusive and engaging gift items, they have impulse items and display sets. Additionally, the company focuses on seasonal collections like Christmas blocks display sets.
The distributor's customer-focused approach extends to providing support for retailers wanting to include exciting new products in their shop. The B2B portal equipped with necessary resources is indicative of their commitment to nurturing strong business relationships. Furthermore, custom merchandise creation is available for organizations seeking personalized items.
To discover the full range of products, access discount codes, and receive updates on new product additions, customers and partners are encouraged to navigate the detailed website. There, they'll find everything necessary to satisfy any toy enthusiast or retail requirement.
Texas <em>Toy</em> Distribution
Supplier name
Wholesalers
This supplier is a prominent player in the gothic fashion industry, catering to enthusiasts of alternative styles, including goth, punk, and emo. Their collections feature an extraordinary array of garments and accessories designed for those who express their individuality through distinctive fashion choices.
Founded in 1999, this supplier has built a reputation for delivering high-quality products that resonate with its diverse clientele. The assortment includes everything from graphic tees and hoodies to unique footwear and homemade accessories, all crafted with care to ensure comfort and style. The aesthetic draws from various subcultures, making it a go-to source for anyone seeking to stand out.
In addition to clothing, the supplier also offers a selection of home decor items and novelty gifts, further enhancing its appeal to a wide audience. The user-friendly website and attentive customer service contribute to a positive shopping experience, ensuring that customers find exactly what they're looking for.
With a commitment to quality and customer satisfaction, this supplier guarantees secure transactions and timely shipping. Their dedication to the gothic fashion community is evident through constant growth and adaptation to trends. For those interested in exploring their offerings or seeking further information, visiting the website is encouraged, or contacting directly for any specific queries.
Demonia, Poizen Industries, Trick Or Treat Studios, Vampirefreaks, Tripp Nyc, Killstar, Punk Rave, Pacific Giftware, Too Fast, Furrybones, Forest Ink, Kreepsville, Dark In Love, Nemesis Now, Banned Apparel<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Devil Fashion</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
The supplier is a prominent player in the toy industry, specifically focusing on the design and distribution of plush toys that capture the essence of beloved video game franchises and animated series. Based in Tucson, Arizona, this company has made a name for itself by creating high-quality, collectible plush items that resonate with fans of all ages.
Their product offerings include a variety of characters from well-known franchises such as My Little Pony and Transformers, alongside original creations that encourage imaginative play. Emphasizing craftsmanship and attention to detail, these plush toys not only serve as toys but also as cherished collectibles for avid fans and gamers.
The supplier is committed to ensuring customer satisfaction through quality products that enhance the play experience. Their dedication to innovation and trend awareness keeps their offerings fresh and engaging. The toys are designed with the intent to spark joy and nostalgia, making them ideal for both young audiences and collectors.
Potential customers are encouraged to explore the full range of available products by visiting the supplier's website or by reaching out directly for any inquiries. The supplier's combination of creativity, quality, and passion for the toy industry sets them apart, establishing a strong connection with their customer base while continuously expanding their offerings.
My Little Pony
Supplier name
Manufacturers
Luminus Pet is a responsible and reliable supplier for pet products for more than 21 years. We focus on producing plush pet products, such as all kinds of plush pets toys, plush pet beds, cat cave in different shape,with our production base in Yangzhou, which has rich resources of raw materials and intensive labor force.
Not available
Supplier name
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
Supplier name
Wholesalers, Manufacturers
Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time.
Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun.
Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations.
With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.
Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Play With Me Plush, Pocket Pals, Smithsonian, Wild Wheels
Supplier name
Wholesalers
Operating within the wholesale toy industry, this supplier is dedicated to offering an extensive selection of toys that appeal to children of all ages. Their inventory includes a wide variety of products ranging from action figures and educational toys to plush items and seasonal products.
With a steadfast commitment to quality and fun, they provide items from renowned brands, ensuring that every product meets the playful demands of children and the high standards of retailers. Their focus on licensed toys encompasses popular characters from franchises, giving children the chance to interact with their favorite heroes. The supplier continually refreshes their inventory to reflect the latest trends in children's toys, making each visit a new experience.
This supplier's robust catalog features products that promote imaginative play and physical activity, supporting developmental growth in children. Retailers looking to expand their offerings can find everything from crafting sets to outdoor play toys included in their extensive range.
For those interested in discovering more about their exciting product lineup and competitive pricing, they invite prospective buyers to explore their website or get in touch directly for further details. Whether for bulk purchases or unique items, this supplier is poised to meet the needs of retailers in the toy sector.
Cra-Z-Art, Mattel, Hasbro, Funko, Fisher Price, Playdoh, Spin Master, Just Play, Empireimport, And Little Tikes
Supplier name
Wholesalers
JoJo Modern Pets (JMP) is an Independent Manufacturing and Distribution Company. Centered in Washington DC, with our Warehousing located in the western suburbs of Chicago, JMP focuses on creating our ever growing, high-quality products with unique and design centric offerings. We are dedicated to improving the lifestyle of the modern pet owner and their pets by creating and distributing design-driven, innovative, and practical pet products. We recognize that being a pet owner is a lifestyle and the products you buy for your pet are a reflection of what you value. We seek to bring our customers items beyond the ordinary so they can locate pet-centric home products while showcasing their personal style. With unique and sophisticated materials, our products provide a wide range of options for the modern pet owner and their family.
Country Living, Jojo Modern Pets
Supplier name
Wholesalers, Manufacturers
This supplier is a family-owned business since 1948 in Italy, in the small town of Arona, by Giovanni Bocchetta. His passion for toy-making, and his creative skills and craftsmanship, made his small family business grow from strength to strength. The business moved to Australia in 2005 and continues to operate from the Gold Coast, Queensland, expanding and developing on the original designs.
Complete retailer registration via https://bocchettaplushtoys.com/retailer-registration/
Products are packed and shipped in 1-3 days. Returns are accepted within 7 days.
Send a direct message to Lee-Ann Nordin via sales@bocchettaplushtoys.com for orders and product inquiries.
Bocchetta
Supplier name
Manufacturers
This supplier operates within the children's retail industry, focusing specifically on high-quality wooden toys and educational materials. Recognized for their commitment to promoting creativity and critical thinking skills in young children, they carefully curate a selection of toys that not only entertain but also foster developmental growth.
The supplier's extensive product range includes popular categories such as stuffed animals, dolls, crafting supplies, and interactive toys, all carefully sourced from leading brands in the industry. They prioritize quality and safety, ensuring that each item meets stringent standards for children’s play. With a strong emphasis on educational value, their offerings are designed to engage children’s imaginations and encourage hands-on learning.
Customers appreciate the thoughtful approach the supplier takes in selecting products, often reflecting on the positive impact of the toys on their children's development. Additionally, the supplier's commitment to customer satisfaction is evident through their generous return policy and fast shipping options.
For parents seeking well-made, enriching toys for their children, this supplier stands out as a reliable resource. They invite anyone interested in learning more about their products and ethos to visit their website or contact them directly for additional information. Discover a world of imaginative play and educational exploration tailored specifically for children’s growth.
Plan Toys, Schleich, Moulin Roty, Jellycat, Connetix, Ooly, Maileg, Grimms, Djeco, Minikane, Usborne
Related products
Licensed Toys
Decreasing
-15.1%
Growth
Strong brand recognition and character tie-ins drive impulse buys, gifting, and collectibility, making this a reliable traffic and conversion driver. The $27–$130 price band supports both entry-level purchases and premium sets, enabling bundling and upsell strategies that lift AOV
Fidget Spinner
Increasing
95.3%
Growth
High impulse and gift appeal: buyers seek a simple stress-relief and focus aid for work, class, and travel. Pocketable and tactile, with collectible appeal across colors and finishes that can drive repeat and multi-unit purchases
Robotic Toys
Increasing
69.6%
Growth
Strong buyer appeal stems from interactive features, tech novelty, and giftability, especially for kids and gadget-minded gift-givers. The $22–$54 price band fits common gifting budgets, supports entry-to-mid tier options, and tends to convert well when buyers are comparing “fun + educational” play value
Kids Snowball
Decreasing
-68.4%
Growth
Demand is driven by holiday gifting and winter play; buyers look for kid-focused, seasonal novelties in December. The $10–$22 price point fits stocking-stuffer and impulse-add-on thresholds, making it easy to bundle and to lift cart value with low friction
Stunt Car
Decreasing
-2.2%
Growth
High buyer appeal as a fun, giftable toy that performs stunts and delivers strong entertainment value for kids. The $20–$38 price band sits in a sweet spot for gifts and impulse buys, making it easy to add to carts and a practical addition to a toys assortment
Toy Robot
Decreasing
-4.8%
Growth
Buyers gravitate to this item for its novelty and play value, making it a popular, giftable tech toy for kids and enthusiasts. The $17–$36 price band is accessible and impulse-friendly, supporting broad appeal and easy add-to-cart decisions in an eCommerce store
Hello Kitty
Decreasing
-33.7%
Growth
Highly recognizable character brand with cute/nostalgic appeal that attracts a broad age range; buyers seek it for gifts, collectibles, and everyday accessories. The $10–$20 price sits in an impulse-friendly, stocking‑stuffer band, enabling add‑on sales and bundles
Action Figures
Decreasing
-44.7%
Growth
Strong buyer appeal comes from collectability, fandom, and giftability, attracting both collectors and parents. The accessible $15–$34 price point encourages multi-unit baskets and repeat purchases as buyers complete sets, with demand often tied to popular franchises and nostalgia
Toys And Games
Decreasing
-9.2%
Growth
High-interest gift purchases drive demand, especially for kids and family entertainment during the holidays. The $10–$22 price band fits stocking stuffers, Secret Santa, and impulse add‑ons, supporting higher basket sizes and easy cross-sells
Action Figure
Decreasing
-82.1%
Growth
Strong collectible and gift appeal drives consistent interest from both kids and adult fans. The $16–$32 price band supports impulse buys and multi-unit orders, while compact size keeps shipping costs predictable and returns manageable
Bed Tent
Decreasing
-15.1%
Growth
Buyers are drawn to this item for creating a private, cozy, light-reducing sleep space, making it appealing for kids’ rooms, shared bedrooms, and dorms. It also doubles as a play/relaxation nook, widening its use case
Lego
Decreasing
-9%
Growth
Iconic brick‑building sets with strong brand recognition drive steady demand, appealing to both kids and adult hobbyists. Buyers are drawn by creative play value, collectability, and giftability, supporting repeat purchases
Rocking Horse
Increasing
25.2%
Growth
Timeless, giftable nursery toy with strong nostalgia appeal and perceived durability; buyers value it as a keepsake that supports imaginative play, making it a frequent choice for parents and grandparents. Typical pricing of $53–$100 positions it as a mid-range gift that can lift AOV; clear photos and an option for personalization can further improve conversion
Legos
Decreasing
-26.4%
Growth
High-visibility construction building sets with strong brand loyalty drive steady traffic and gifting demand. Buyers value creativity, educational play, screen-free time, and collectibility, leading to repeat purchases and multi-set baskets
Lego Toy
Increasing
0.4%
Growth
Strong buyer appeal comes from open-ended building play, brand trust, and high giftability. The $10–$30 price band fits common gifting and “add-to-cart” thresholds, enabling impulse buys and repeat purchases
Toy Vehicles
Decreasing
-0.3%
Growth
Strong buyer interest comes from giftability, imaginative play, and collectability, leading to repeat purchases when variety is offered. The $14–$27 price range hits an accessible impulse/gift sweet spot and supports bundles or multi-packs to lift AOV
Teepee
Increasing
127%
Growth
Strong appeal as a children’s play tent and decor piece for playrooms and bedrooms; buyers value a cozy, photo-friendly space for imaginative play and gifting. Emphasize sturdy poles, breathable fabric, easy assembly, and collapsible storage; offer neutral colors and themed prints to fit home aesthetics
Finger Bike
Increasing
152.9%
Growth
A pocket-sized trick bike toy that buyers find fun, collectible, and shareable, appealing to kids, teens, and novelty seekers. The $9–$20 price point sits squarely in impulse/add-on territory for eCommerce stores, enabling low-friction conversion and easy bundling across colors/styles
Water Gun
Increasing
68.5%
Growth
Appeals to buyers seeking affordable, outdoor summer fun; the $13–$24 price point supports impulse buys and multi-unit orders for group play, lifting average order value. Strong fit for summer assortments and cross-sells with other warm-weather items, with clear, simple positioning that resonates quickly
Fidget Cube
Decreasing
-13.9%
Growth
Compact, tactile fidget toy with buttons/switches that buyers pick up for stress relief, focus, and idle-hand engagement. At $9–$19 it fits impulse-buy and gift budgets, ships cheaply due to small size/weight, and works well as an add-on or bundle to lift AOV
