Games Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Strong giftability and entertainment value make this a reliable Q4 sales driver, with a pronounced December spike tied to holiday gifting and gatherings. The $10–$20 price point suits impulse buys, add-ons, and stocking stuffers, widening the buyer base and enabling promotions without heavy margin pressure.
Given it’s August, begin sourcing and listing now to be fully stocked by late September/October ahead of peak. Offer a varied assortment and use bundles or multi-buy incentives to raise AOV, then scale inventory through November to capture December demand.

Product details
About the product
Games encompass a diverse array of entertainment products designed for play, including board games, card games, puzzles, and video games, appealing to various age groups and interests. With a focus on social interaction, creativity, and problem-solving, this product class offers buyers engaging experiences that can cater to both leisure and competitive environments.
Key details
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$15
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$10 - $20
Dropship products for Games
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

3 in 1 Soft Plastic Cones Bean Bags Ring Toss Games Carnival Games Set for Kids Birthday Party Outdoor Games 32 Pcs Combo Set
USD $20.24

Wireless Retro Game Console with 4700 Games
USD $23.92

Portable Retro Game Console with 400 Games
USD $7.95

M15 Retro Game Console Handheld 20000 Games
USD $25.03

R36S Retro Handheld Game Console 5000 Games
USD $46.86

Portable Handheld Game Player with Retro Games
USD $14.43

R36MAX Portable Game Console with 18000 Games
USD $24.67

Retro Handheld Game Console with 10000 Games
USD $18.28

R50S Retro Handheld Games Console Linux System 128G 5.1inch IPS Screen Two-player 20000+ classic games
USD $58.49

Throwing Ring Toys Interactive Ring Throwing Early Education Games,Sports And Fitness Fun Stacking Ring Games
USD $4.48

Throwing Ring Toys Indoor And Outdoor Interactive Ring Throwing Early Education Games,Fun Stacking Ring Games
USD $5.2

Interesting Kids Penguin Games Outdoor Sports Meet Fun Sports Games Toys Playing Mole Penguin Game Team Building Game Props
USD $15.66
Top suppliers for “Games”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating within the telecommunications and consumer electronics industry, this supplier provides a comprehensive selection of innovative products, including mobile and computer accessories as well as smart home devices. With a strong commitment to enhancing customer experiences, they ensure that every item meets high standards of quality and functionality.
Their extensive product range caters to both individual consumers and businesses, with options spanning from audio speakers and cables to cutting-edge wearable technology. They emphasize accessibility and convenience, making purchasing straightforward for all customers, whether for personal use or bulk orders.
Additionally, this supplier is deeply engaged in the e-commerce space, supporting retailers in the distribution process. They offer logistical solutions designed to streamline operations, especially for those requiring large quantities of products. The supplier also maintains a presence in the health and lifestyle market, stocking personal protection equipment and wellness products.
For more information about their offerings or to explore partnership opportunities, potential customers are encouraged to visit their website or contact them directly. Their team is ready to assist with inquiries and provide insights into their latest product innovations.
Baseus, Xiaomi, Imilab, Choetech, Yeelight, Visionmania, Deviat, Eexi
Supplier name
Dropshippers, Wholesalers, Manufacturers
Skillmatics develop innovative educational products for children, which build core skills and reinforce key learning concepts – all through the joy of play!
Our team of educationalists has developed a range of products that engage young learners as they experience the enduring joy of discovery and self-learning.
Skillmatics
Supplier name
Manufacturers
In the realm of educational toys, this supplier delivers a diverse range of engaging games and puzzles tailored for young learners. Committed to fostering growth and development, their offerings encourage critical thinking, creativity, and social skills in children. From jigsaw puzzles to interactive board games, the product line ensures that there is something for every child's interest and age group.
With a focus on quality and safety, these products are crafted with durable materials, designed to withstand the inquisitive nature of children. Each game is not only entertaining but also aimed at enhancing educational outcomes through play-based learning. The carefully curated selection spans numerous themes, including animals, dinosaurs, and everyday scenarios, allowing children to explore and learn about various subjects while having fun.
This supplier emphasizes the importance of educational play in a child's early years, offering products that develop essential skills such as language, literacy, and numeracy. Parents and educators can feel confident in the value these educational tools bring to the learning process.
For those seeking to enrich a child's educational journey or simply add fun to playtime, further information can be found on their website or by reaching out directly for inquiries and assistance. The commitment to excellence and user satisfaction is at the core of this supplier's mission.
Not available
Supplier name
Wholesalers
Operating in the video game distribution sector, this company specializes in providing authorized resellers across the globe with a comprehensive assortment of video game titles. Their extensive product catalog includes the latest releases alongside value-priced bundles, ensuring that customers have access to both new arrivals and classic favorites alike.
In addition to offering a diverse range of gaming products, the company is dedicated to supporting its partners with logistical assistance and innovative marketing strategies. Resellers can benefit from tailored in-store, online, and print marketing support, which is designed to enhance product visibility and sales performance.
The company also prioritizes customer engagement by regularly updating clients on upcoming releases and weekly featured deals, helping them to stay informed about the latest trends in the gaming market. With a commitment to excellence, this supplier partners with a variety of brands to provide the largest assortment of titles available.
As a forward-thinking distributor, this company values industry research and aims to deliver insights that help its clients gain a competitive edge. For those looking to learn more about the vast array of products and services offered, further information can be found on their website or by contacting the company directly.
Not available
Supplier name
Dropshippers
Engaged in the electronics accessories sector, this supplier champions innovative designs with their extensive range of vinyl skins and decals tailored for various devices such as gaming consoles, laptops, tablets, and mobile phones. Their products are designed to enhance user experience and provide an additional layer of personalization for everyday technology.
By utilizing premium materials, the supplier ensures durability and an exact fit for each device, offering users a chance to express their individual style while protecting their gadgets. Their extensive catalog includes options for popular gaming systems, such as PlayStation and Xbox, alongside customizable skins for laptops and smartphones.
The commitment to quality and customer service reflects the supplier’s dedication to deliver exceptional experiences to their clients. For those interested in exploring the vast selection available or seeking further details, visit the supplier's website, or don’t hesitate to make direct inquiries for personalized assistance.
Steelseries, Bose, Logitech, Otterbox, Razer, Samsung, Skullcandy, Sony, Beats, Yonder
Supplier name
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
Manufacturers
The game manufacturing industry has been revolutionizing the creation of board games and game components for over four decades. The company excels in turn-key custom manufacturing, ensuring that each product meets the highest standards of quality and craftsmanship. With a deep understanding of various manufacturing processes and complex assembly requirements, the company delivers products that embody precision and creativity. Their commitment to quality control measures assures that each product is meticulously crafted to meet customer expectations.
Project management is a significant strength of the company. Decades of experience in preproduction planning, production scheduling, and logistics enable them to get products manufactured as planned, on schedule, and within budget. Their expertise ensures that every project runs smoothly from inception to completion.
Product sourcing is another area where the company excels. Through their Hong Kong office, they have access to a wide network of suppliers overseas, allowing them to find unique products, components, and materials tailored to specific needs.
Safety is a top priority for the company. They work directly with several of the world’s most reliable accredited 3rd party labs to ensure that products meet the latest industry safety standards, regardless of distribution territory.
Freight forwarding services are also offered, coordinating overseas shipping around the world to ensure products arrive where they need to be, on time. This logistics coordination can make or break a product release, and the company’s expertise in this area is unmatched.
For more information, visit the website or contact directly.
Bananagrams
Supplier name
Wholesalers
Southern Hobby Distribution, LLC. was founded in 1991 with one simple goal: become our customers’ greatest asset by delivering top quality products, unmatched customer service, and the most knowledgeable sales staff in the hobby industry.
Our dedication to service is founded on building relationships with our customers and understanding their individual needs. By hiring salesmen who are passionate about the industry, we are able to provide service that is unique to you and your store. Our sales experts know what it takes to make your store shine, because we take the time not just to build an account base, but to build relationships.
We’re proud of our service, and we’re also proud to have relationships with nearly every major manufacturer of Sports Cards, Gaming Products, Supplies, and Pop Culture and Entertainment Merchandise. This makes us a true one-stop shopping experience for all of our customers’ needs. By that same merit, we have also teamed with industry leading manufacturers to bring you in-store programs and organized play designed to drive more consumers to your door.
Bandai, Pokemon, Star Wars, Final Fantasy, Magic The Gathering, Dungeons & Dragons, Beckett, Ultra Pro, Critical Role, Yugioh
Supplier name
Manufacturers
This supplier is a prominent player in the toy industry, known for its wide range of unique and innovative products designed for children. With a firm commitment to sustainability and social responsibility, the company strives to create toys that not only entertain but also educate and inspire young minds.
The supplier stands out through its comprehensive approach, functioning not only as a distributor but also as a manufacturer and service provider. This dual role allows them to maintain high standards of quality and creativity, ensuring that their offerings meet the evolving demands of both retailers and consumers. Their extensive portfolio includes various brands that resonate well within the market.
With a focus on creativity, the company fosters a dynamic environment where new ideas can flourish, making learning a fun and engaging experience for children. They are dedicated to building strong partnerships with their clients by offering tailored solutions that align with current market trends and consumer needs.
Operating within a global network, the supplier leverages various production locations, which enhances their ability to process raw materials efficiently and sustainably. This network allows them to adapt swiftly to market demands, ensuring their products remain relevant and appealing.
For those interested in exploring their exciting product range and discovering how they can contribute to childhood development through play, further information can be found on their website or by contacting them directly.
Hape, Skip Hop, Baby Einstein, Nebulous Stars, Beleduc, Senger, Ambosstoys, Dinosart, Jadore, Käthe Kruse, Korko, Kruselings
Supplier name
Wholesalers
Operating within the gaming industry, this supplier specializes in retro video games and consoles, catering to nostalgic gamers and collectors. Their extensive inventory includes a wide selection of pre-owned gaming systems, accessories, and a plethora of vintage video games that evoke fond memories of past gaming experiences.
Committed to quality and customer satisfaction, they provide detailed descriptions and conditions for each item, ensuring buyers know precisely what they are purchasing. The emphasis on transparency and trust has established a strong, loyal customer base that appreciates the dedication to preserving gaming history through well-maintained products.
Whether seeking classic game titles, retro consoles, or collectible figurines, this supplier meets the diverse needs of retro gaming enthusiasts. Additionally, they facilitate easy online shopping options, including free shipping on qualifying orders. With a focus on affordability and quality, customers can explore unique gaming experiences and find rare items to enhance their collections. To discover more about their offerings or to inquire further, visit the website or contact them directly.
Nintendo, Playstation, Xbox, Atari, Sega
Related products
Toys
Decreasing
-9.1%
Growth
Strong buyer appeal is driven by gift-giving, entertainment, and educational value, with many purchases made for children and as stocking stuffers. The $10–$25 price band supports impulse buys, easy gifting, and bundle opportunities to lift order value, especially with age-appropriate, trendy, or licensed items that feel “giftable
Wooden Toys
Increasing
3.2%
Growth
Broad appeal driven by durability, safety perception, and a nostalgic, eco-friendly aesthetic that parents and gift-givers trust. Strong gifting use case and educational/tactile play value make it attractive for toddlers and preschoolers
Plush Toys
Increasing
5.8%
Growth
Broad appeal as gifts, comfort items, and collectibles makes these items reliable basket builders and impulse buys. The $10–$23 range fits affordable gifting and add-on price points, helping lift AOV
Sex Dolls
Decreasing
-9.9%
Growth
Buyers are drawn to this adult novelty category for private, at‑home intimacy and collectible appeal, prioritizing realism, build quality, and discretion. The $52–$247 price range enables accessible purchases and easy cross‑sells (e
Stunt Car
Decreasing
-2.2%
Growth
High buyer appeal as a fun, giftable toy that performs stunts and delivers strong entertainment value for kids. The $20–$38 price band sits in a sweet spot for gifts and impulse buys, making it easy to add to carts and a practical addition to a toys assortment
Lego Set
Decreasing
-17.7%
Growth
Strong gift appeal and cross-age interest drive steady demand, with buyers valuing creative play, display potential, and collectability. The $16–$64 price band hits popular gifting thresholds, from add-on purchases to mid-tier presents, supporting broad AOV strategies and repeat orders across variants and themes
Laser Tag
Decreasing
-32.1%
Growth
Interactive, group-play appeal drives purchases for at-home entertainment, parties, and gifting. Buyers value easy, screen-free fun that works for kids, teens, and families; sets often sell in multiples for team play, helping lift cart size
Toy Cars
Increasing
0.4%
Growth
Affordable, giftable items that attract repeat purchases and impulse adds, with broad appeal to kids and collectors. Typical prices of $10–$24 support multipacks and bundle strategies while remaining low-risk for buyers, making them strong basket builders and stocking stuffers
Fidget Cube
Decreasing
-13.9%
Growth
Compact, tactile fidget toy with buttons/switches that buyers pick up for stress relief, focus, and idle-hand engagement. At $9–$19 it fits impulse-buy and gift budgets, ships cheaply due to small size/weight, and works well as an add-on or bundle to lift AOV
Building Toys
Increasing
1.9%
Growth
Buyer interest is driven by giftability, educational value (creativity/STEM), and screen‑free play, with broad age appeal and strong parent approval. The $17–$35 price band sits at common gifting and add‑to‑cart thresholds, supporting multi‑unit and upsell opportunities; sets naturally encourage repeat purchases to expand collections
Yu-gi-oh
Increasing
38.4%
Growth
Strong collector and competitive communities drive steady demand and repeat purchases, with buyers motivated by playability, rarity, and nostalgia. The $13–$44 price range is accessible and giftable, encouraging add-on purchases and helping lift basket size without heavy discounting
Plush Animals
Decreasing
-18.5%
Growth
Soft, giftable items with broad age appeal and emotional purchase drivers, often bought as presents and impulse add-ons. The $12–$21 price range fits common gifting budgets and supports basket-building
Ride-on Cars
Increasing
223%
Growth
High-appeal, big-ticket gifts for young children that buyers often choose as centerpiece holiday presents; strong perceived value and shareable “wow” factor drive traffic and conversion. Typical price range is $90–$200, supporting higher AOV and bundling opportunities
Wooden Animal Toy
Decreasing
-51.8%
Growth
Appeals to buyers seeking timeless, screen-free play with a durable, natural look and feel. Often chosen by parents and gift‑givers for educational, imaginative play and nursery decor, and perceived as a quality, longer‑lasting alternative to plastic
Hot Wheels
Decreasing
-18.5%
Growth
Die-cast toy cars and sets appeal to a wide audience—kids, collectors, and gift-givers—thanks to strong nostalgia, collectability, and a gift-friendly price point. At $15–$36, they fit well as impulse buys and add-ons in an eCommerce store, and their small, lightweight form factor keeps fulfillment straightforward
Hello Kitty
Decreasing
-33.7%
Growth
Highly recognizable character brand with cute/nostalgic appeal that attracts a broad age range; buyers seek it for gifts, collectibles, and everyday accessories. The $10–$20 price sits in an impulse-friendly, stocking‑stuffer band, enabling add‑on sales and bundles
Plastic Blocks
Increasing
29.7%
Growth
Broad appeal, open-ended play, and perceived educational value make these blocks attractive to buyers, with the $15–$26 price point fitting gifts and impulse purchases. They lend themselves to repeat buys via add-on sets and bundling with other kids’ activities, supporting basket size and cross-sell strategies
Wooden Rainbow Toy
Increasing
80.6%
Growth
Broad appeal stems from open-ended play value and display-worthy aesthetics: buyers use it for stacking, color sorting, and creative builds, and it doubles as nursery décor. The natural, minimalist look and perceived educational benefits make it a popular gift choice; the $16–$30 price point supports impulse buys and bundling, helping raise AOV
Play Tent
Increasing
32.3%
Growth
Strong buyer appeal as an affordable, giftable indoor play space for kids. Drives purchases from parents and relatives seeking imaginative play and a cozy nook, with a broad audience and repeat gifting potential
Kids Unicorn Toy
Decreasing
-8.8%
Growth
Unicorn-themed toys have broad gifting appeal and tap into imaginative play, making them easy add-to-cart purchases for parents and gift givers. The $13–$27 price range fits common gift budgets and supports impulse buys and repeat purchases