Unicorn Toy Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Unicorn-themed toys have broad gifting appeal and tap into imaginative play, making them easy add-to-cart purchases for parents and gift givers. The $13–$27 price range fits common gift budgets and supports impulse buys and repeat purchases. Visual appeal and trend familiarity help them perform well in search and on social, translating to steady interest for birthdays and general rewards. Seasonality peaks in December, driven by holiday gifting; sellers typically see strongest conversion in Q4. With the current month in August, this is the right window to source and list, aiming to build visibility by October and capture demand surges in November–December. Consider competitive pricing within the stated range to win baskets without eroding perceived value.

Seasonal Peak month: December

Product details

About the product

The Kids Unicorn Toy product class encompasses a range of whimsical, colorful toys designed for young children, often featuring unicorn themes and designs that appeal to the imaginative play characteristic of this age group. These toys typically include plush figures, figurines, and accessories, appealing to buyers seeking enchanting and magical items that align with popular trends in children's entertainment.

Key details

Avg. Sell price
$20
Selling price range
$13 - $27
Seasonality

High Month December

Low Month March

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Mar

About the product

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$20
Selling price range
$13 - $27
Seasonality

High Month December

Low Month March

Dropship products for Unicorn Toy

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Top suppliers for “Unicorn Toy”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

This supplier is a prominent participant in the toy industry, providing a comprehensive range of products designed to inspire creativity and promote learning among children. With an impressive selection that caters to various age groups and interests, the supplier focuses on delivering high-quality, engaging toys that foster imagination and social interaction. The product range includes a variety of unique items such as plush bears, interactive game sets, and creative DIY kits that encourage hands-on play. Additionally, the supplier offers musical instruments, including tambourines and guitars, enhancing children's exposure to music and rhythm. From water toys to educational figures, the supplier ensures that there is something for every child. Committed to safety and sustainability, this supplier sources materials responsibly and maintains rigorous quality standards. The aim is to create toys that parents can trust while delivering joy to children. Whether you are looking for seasonal gifts or everyday toys, the supplier’s curated collection is designed to meet diverse consumer needs. To discover more about the extensive product offerings, visit the supplier's website or reach out directly for assistance.

Not available

Supplier name

Wholesalers

This supplier operates within the toy retail industry, delivering a wide array of budget-friendly toys that cater to children across various age groups. With a mission to make the joy of play accessible to every family, they focus on high-quality products that nurture creativity and learning without straining budgets. Established in 2023, this supplier has quickly become a go-to destination for savvy parents seeking exceptional value on toys. Their commitment to providing an extensive selection of products ensures that there is something for every child's interests, from educational resources to fun play items. The company is well-regarded for its user-friendly shopping experience and responsive customer service, promoting a low-price guarantee to ensure parents receive the best deals available. They also offer incentives like free gifts and next-day delivery on orders over £40, making it a convenient choice for busy families. In addition to their online presence, the supplier has developed a mobile app, enhancing the shopping experience with exclusive offers and products. Their focus on quality, affordability, and customer satisfaction sets them apart in the competitive landscape of toy retail. For more information about their products and promotions, they invite potential customers to visit their website or reach out directly.

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Supplier name

Wholesalers

Operating within the pet apparel industry, this supplier dedicates itself to creating exquisite clothing and accessories tailored specifically for dogs. With a focus on high-quality, hand-crafted items, they deliver a range of products designed to blend style with practicality. The supplier is known for its captivating collections, including hand-smocked dresses, elaborate sweaters, and delightful toys that appeal to both pets and their owners. Each piece is thoughtfully designed to ensure that pets not only look fashionable but also feel comfortable during wear. Their seasonal collections are particularly noteworthy, reflecting the latest trends while celebrating the unique personalities of pets. In addition to their fashionable offerings, the commitment to quality craftsmanship sets this supplier apart in the industry. With a keen eye for detail and a passion for design, they strive to provide every customer with products that are truly one-of-a-kind. Each item brings a sprinkle of joy, making it a perfect choice for pet enthusiasts seeking to spoil their furry companions. The supplier is proud to encourage wholesale partnerships, welcoming retailers to join in sharing their vibrant creations with a wider audience. The aim is to enhance the pet ownership experience, creating lasting memories through adorable and memorable apparel. For those interested in exploring their enchanting collection further, more information can be found on their website or by reaching out directly.

Oscar Newman

Supplier name

Manufacturers

Operating in the dynamic toy industry, this supplier is dedicated to crafting high-quality soft toys that bring joy and comfort to children of all ages. With a passion for creativity, they offer an extensive range of plush animals and innovative doll designs that encourage imaginative play and nurturance. Their products are designed with meticulous attention to detail, ensuring that each toy is as unique as the child who loves it. The product line features adorable creatures such as soft elephants, charming monkeys, and whimsical unicorns, as well as a variety of interactive dolls that make perfect companions for young ones. Additionally, the supplier emphasizes safety and quality, adhering to stringent toy safety standards to create products that parents can trust. Whether it’s for a birthday gift or just to brighten someone's day, this supplier provides delightful options that are sure to enchant. With continuous innovation and a commitment to excellent customer service, they are poised to become a go-to source for retailers. For those interested in learning more about their unique offerings or exploring partnership opportunities, visiting their website or contacting them directly would provide valuable insights into the full spectrum of products available.

Douglas

Supplier name

Wholesalers

This supplier operates within the toy industry, establishing itself as a prominent player since 1911. They specialize in the import and wholesale of an extensive range of products, including party bag toys, inflatables, Christmas stocking fillers, and novelty gifts. Their offerings cater to children of various age groups, from infants to those aged 8 and above. With a focus on quality and variety, this supplier is recognized for its role as one of the UK’s longest-running toy importers and wholesalers. Their annual catalogue showcases a diverse selection of ready-wrapped gifts, with a particular emphasis on items perfect for festive occasions such as Santa's Grotto toys, party supplies, and more. The company prides itself on its dedicated in-house sales team and a user-friendly website that provide ample opportunities for customers to explore and purchase their products easily. The combination of traditional toys and modern novelties allows them to appeal to a wide audience, ensuring that there is something special for every child. For more information about their products and services, interested parties are encouraged to visit their website or contact them directly. This connection can lead to an enriching experience with a trusted source of children's toys and gifts.

Not available

Supplier name

Manufacturers

As a prominent player in the toy and collectible industry, this supplier is well-established in the manufacture and distribution of fine quality toy soldiers. They offer an impressive selection that caters to both collectors and hobbyists, with a focus on detail, craftsmanship, and historical accuracy. Their product range includes various themed playsets, meticulously crafted toy soldiers in diverse sizes, and accessory items designed to enhance dioramas. The company prides itself on both the quality of its products and the richness of the storytelling they enable, bringing history to life through detailed figures and sets. In addition to traditional toy soldiers, they also feature limited edition and vintage figures, appealing to serious collectors. Their commitment to sourcing and buying private collections ensures a continual influx of new items that can sometimes be hard to find. With ongoing special promotions and seasonal sales, customers have opportunities to acquire items at attractive prices, enhancing the overall shopping experience. The company also guarantees careful handling and shipping of products, focusing on customer satisfaction. For enthusiasts looking to expand their collections or those new to this niche market, the supplier serves as a trusted resource. They invite potential customers to explore their wide array of offerings further by visiting their website or reaching out directly for personalized inquiries.

Marx, Paragon Scenics, Geptech, Imex, Deluxe Reading

Supplier name

Wholesalers

Operating within the wholesale industry, this supplier specializes in a diverse array of niche products designed to meet various consumer interests and needs. From fashion accessories to household items, they offer an eclectic selection that stands out in the marketplace. Their inventory includes seasonal items, unique collectibles, and everyday essentials to cater to a broad range of customers. With an emphasis on quality and value, they ensure that each product meets the highest standards to satisfy their clients' demands. This commitment to excellence has helped them build a solid reputation in the industry, making them a preferred choice for retailers and individual buyers alike. The supplier's expansive product range is continually updated to reflect current trends and market needs, ensuring that their offerings remain relevant and appealing. By maintaining a dynamic and responsive inventory, they effectively address the evolving preferences of their customer base. Additionally, their customer-centric approach ensures personalized service and support, enhancing the overall shopping experience. To learn more about their extensive product line or to request further information, please visit the website or contact the company directly.

Trump

Supplier name

Wholesalers

This supplier is a prominent player in the toy industry, focusing on wholesale plush toys and creative play items. They offer an extensive range of products aimed at providing enjoyment and entertainment for children of various ages. With options that cater to different interests and preferences, the company prides itself on high-quality materials and safety standards in playthings. There is a commitment to value, ensuring that retailers and partners can access competitive prices while maintaining the integrity of their product offerings. In addition to plush toys, the supplier also specializes in seasonal items such as Christmas-themed toys and party bag fillers, creating a well-rounded inventory for their clientele. Their assortment includes unique plush animal designs, playful character toys, and themed editions that appeal to both children and parents alike. The breadth of their product line makes them a reliable partner for any retailer looking to enhance their toy selections. Overall, this supplier stands out in the marketplace by combining quality, diversity, and affordability in their offerings. Retailers looking to expand their inventory can benefit significantly from exploring the options available. More information about the product range can be found on their website or by contacting them directly for further inquiries.

Paws, Prize Everytime, Bananas

Supplier name

Wholesalers, Manufacturers

This supplier has been manufacturing custom T-shirts and promotional products since 2009. They can work with small MOQ which makes them a great source for business start-ups. Their bandanas, silicone products, and microfiber cloths are available to test for free - just pay the shipping fee. They ship worldwide and they accept PayPal as a safe payment method. Send a direct message to Suki Xian via ugsales3@unigift.com for samples and wholesale orders.

OEM

Supplier name

Wholesalers

Increasing

24.1% Growth

Demand peaks in December, driven by Christmas gifting. The $19–$33 price point sits squarely in mass‑market gift budgets, supporting impulse buys, promotions, and bundling to lift AOV

Teepee Tent

Increasing

127% Growth

Strong appeal as a children’s play tent and decor piece for playrooms and bedrooms; buyers value a cozy, photo-friendly space for imaginative play and gifting. Emphasize sturdy poles, breathable fabric, easy assembly, and collapsible storage; offer neutral colors and themed prints to fit home aesthetics

Lego Blocks

Decreasing

-12.5% Growth

Interlocking building block sets offer durable, creative play with broad age appeal, making them reliable gift purchases and repeat buys. Buyers seek them for open-ended, skill-building play, and the $17–$36 price band fits common gifting and add-to-cart thresholds, enabling bundles or multi-unit orders