Action Figures Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Strong buyer appeal comes from collectability, fandom, and giftability, attracting both collectors and parents. The accessible $15–$34 price point encourages multi-unit baskets and repeat purchases as buyers complete sets, with demand often tied to popular franchises and nostalgia.
Seasonal high is December due to holiday gifting; with it currently being August, begin assortment planning and procurement now to be live by October–November. Prioritize breadth across popular characters, offer bundles or multi-packs to raise AOV, and maintain stock depth on best-sellers to capture peak season traffic.

Product details
Key details
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$23
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$15 - $34
Dropship products for Action Figures
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Fantasy Museum Blind Box Action Figures Collection
USD $12.4

12PCS Skibidi Toilet Game Action Figures Set
USD $7.57

Nanci Dream Blind Box Action Figures for Kids
USD $12.83

Acrylic Display Case for 1:64 Action Figures
USD $28.77

5 Tier Wall Mounted Display Cabinet for Action Figures
USD $66.23

Large Acrylic Organizer for Collectible Figures Display
USD $45.99

Acrylic Blind Boxes Collection Fun Doll Figures
USD $12.42

Robotime Nanci Poetic Beauty Blind Box Doll Figures
USD $9.11

Robotime Rolife Nanci Chinese Poetry Blind Box Figures
USD $15.06

Clear Acrylic Display Case for Collectibles and Figures
USD $17.73

Acrylic Bamboo Display Cabinet for Collectibles and Figures
USD $142.47

14 Piece Painted Miniature Figures for DIY Scenes
USD $9.3
Top suppliers for “Action Figures”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating in the collectible toys and action figures industry, this company stands out as a prominent wholesale distribution and related services provider. They focus on delivering essential logistical solutions, ensuring that products reach customers efficiently and effectively. The company offers a comprehensive suite of services, including fulfillment and shipping, which features gift wrapping and personalized messaging to enhance customer satisfaction.
Their main commitment is to maintain high standards in customer service, emphasizing a swift turnaround on orders placed. New products are made available quickly, often shipped within 2-3 business days from order receipt. The team works diligently to uphold strong relationships with their customer base, underscoring the importance of maintaining a high-quality service experience.
In addition to distribution services, they have made significant investments in their logistics capabilities, providing warehousing services like order consolidation and direct shipping to Fulfillment by Amazon (FBA) locations. Furthermore, they offer a user-friendly account portal, granting clients 24/7 access to vital account information, including order status and shipping tracking. With no minimum order requirement after the initial order and the ability to provide product images for seller use, they aim to simplify the distribution process.
The company prides itself on their range of fully licensed products sourced from top manufacturers across the industry. Their dedication to detail and customer focus makes them an exceptional choice for those looking to engage in the collectible toy marketplace. For additional information, feel free to visit their website or reach out directly to their team.
First 4 Figures, Dc Direct, Kotobukiya, Kidrobot, Mcfarlane Toys, Mego, Mattel, Bandai, Fisher-Price, Funko, Neca, Nintendo, Mondo, Square Enix, Wizkids, Iron Studios, Bioworld, Sega, Eaglemoss Publications<span class="list-helper-toggle-more-text"> and <a href="#">73 more</a></span><span class="list-helper-more-text d-none">, Factory Entertainment, Freeing, Good Smile Company, Icon Heroes, Medicom, Mega House, Mezco Toyz, Playmates, Ppw Toys, Toynami, Yamato Usa, Banpresto, Storm Collectibles, Super7, Beast Kingdom, Sentinel, Fantasy, Auto World, Greenlight Collectibles, Jada Toys, Tamashii Nations, Furyu, Abysse America, Bitty Boomers, Blitzway, Boss Fight Studio, Dark Horse Comics, Disguise Limited, Dynamic Forces, Fanwraps, Gentle Giant Studios, Hasbro Inc, Paladone, The Noble Collection, Threezero, Benelic, Winning Moves Games, Trick Or Treat Studios, Taito, Hiya Toys, Blokees, Fright Rags, Royal Bobbles, Yolopark, B2Five, Bleacher Creatures, Dst, Ensky, Exquisite Gaming, Flame Toys, Hl Pro, Jewelm Llc, Joseph Enterprises, Joytoy, Just Funky, Lechery, Major Bendies, Marushin, Monogram International, Pure Arts, Quarantine Studio, Sd Toys, Sekiguchi, Seven20, Surreal Entertainment, Syndicate Collectibles, Tcg Toys, The Coop, The Loyal Subjects, The Nacelle Company, Titan Books, Usaopoly Inc, Zing Toys</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
In the toy manufacturing industry, this supplier offers a comprehensive range of custom action figures, vinyl toys, and related products. Established in 2005, their expertise spans over 17 years, positioning them as a reliable partner for brands seeking high-quality, customizable toy solutions.
With a commitment to eco-friendly materials, all products are crafted to meet rigorous safety standards, including EN71, CA65, and CPSIA certifications. Their production capabilities are robust, capable of handling large orders efficiently, with a minimum order quantity as low as one piece for samples and competitive bulk orders for custom figures.
The supplier’s facility boasts advanced production equipment, including injection machines and quality control teams, ensuring that each toy meets the expected quality requirements. They provide a seamless process from design to delivery, including artwork design, prototyping, molding, and packaging services.
Clients are invited to send their designs for prototypes, which can typically be produced within 7-9 working days. This supplier has collaborated with well-known brands such as Funko, Disney, and Hasbro, demonstrating their ability to meet the diverse needs of major players in the toy industry.
For businesses looking to create unique toys and figures, this supplier offers a one-stop solution with a focus on quality control and customer satisfaction. They encourage interested parties to visit their website or reach out directly for more information.
Kidrobot, Mcdonald's, Hasbro, Disney, Funko, Starbucks, Youtooz, Martian Toys
Supplier name
Liquidators
Operating within the wholesale and clearance merchandise sector, this supplier has cultivated a robust portfolio of products, catering to varied markets from home goods to toys and collectibles. Established in 2006, they bring over 50 years of combined expertise in sourcing and selling surplus inventory, ensuring their clients access to unique products at competitive prices.
The supplier specializes in branded merchandise, providing an extensive array of items across multiple categories. Their product offerings include everything from homeware and gift items to a comprehensive selection of toys and games, making them a reliable resource for both individual consumers and businesses seeking quality products. Their expertise allows them to navigate the complexities of the clearance market efficiently, delivering value and satisfaction to their customers.
In addition to their impressive product assortment, the supplier prides itself on exceptional customer service. They offer personalized assistance aimed at helping businesses thrive. Whether it's answering questions or providing tailored recommendations, their team is dedicated to supporting every client's unique needs.
For those interested in exploring their product range or learning more about their services, they invite you to visit their website or contact them directly for additional information. A commitment to customer satisfaction and a comprehensive understanding of the marketplace underpin their operations, making this supplier a trusted partner for many retailers and businesses.
Hot Toys, My Hero Academia, Jujutsu Kaisen, Mcfarlane, One Piece, Pop!, Nendoroid
Supplier name
Wholesalers
In the collectibles industry, the supplier is a prominent name that brings iconic characters from movies, music, and video games into collectors’ hands. They offer a diverse range of products, including detailed action figures, meticulously crafted statues, and captivating dioramas that appeal to a wide variety of enthusiasts. Giftware and prop replicas further expand their extensive catalog, ensuring there is something for every collector’s taste. With a commitment to quality and authenticity, each item is designed to be a treasured piece of popular culture memorabilia. The supplier often celebrates significant anniversaries and events with special releases, making it a go-to source for exclusive and limited edition items. Their dedication to fans is evident through interactive events and downloadable visual guides that support and enhance the collecting experience. This supplier remains at the forefront of the collectibles market, consistently delivering exceptional products that resonate with collectors worldwide. For more information, please visit the website or contact directly.
Neca
Supplier name
Manufacturers
In the plastic products and toys sector, this company stands out as a leading sourcing agent, dedicated to transforming product concepts into market-ready solutions. With a robust presence in China, they streamline the complexities of international manufacturing, making it easier for businesses to bring their innovations to life.
The team boasts more than a decade of experience, thriving on navigating the challenges of overseas sourcing, including communication barriers, product development delays, and inconsistent quality. By employing bilingual sourcing agents, they ensure clear communication with Chinese manufacturers, translating specifications accurately and bridging cultural gaps. This fosters a smoother collaboration and minimizes misunderstandings.
Their comprehensive service extends to product development, quality assurance, and logistics management. R&D engineers work diligently to convert initial ideas into detailed 3D models and functional prototypes. The company takes pride in its rigorous quality control processes, implementing inspections at every production stage to uphold high standards and consistency.
Cost management is another critical focus; the purchasing team engages multiple suppliers to ensure competitive pricing while maintaining quality. By creating a transparent pricing structure, they alleviate financial uncertainties often associated with sourcing.
As your dedicated sourcing partner, they manage the complete journey from product conception to delivery, ensuring smooth shipping logistics and thorough after-sales support. For businesses looking to overcome manufacturing challenges while ensuring product excellence, this company offers unrivaled expertise and resources. For further inquiries, prospective partners are encouraged to visit the website or reach out directly.
World Of Toys
Supplier name
Wholesalers
Operating in the dynamic toy and collectible industry, this supplier emphasizes a strong partnership with renowned manufacturers, ensuring a broad selection of popular and innovative products. Their extensive catalog includes action figures, interactive toys, electronic toys, and more, catering to various age groups and interests.
Since its establishment in 2009, the supplier has consistently prioritized top-notch service for both retail customers and suppliers. Their focus on trends and popular licenses reflects their commitment to bringing the latest and greatest toys to market. This dedication, coupled with strategic partnerships, has enabled them to become a trusted distributor throughout the UK and Ireland.
The supplier is known for its offerings of exclusive products from major brands, ensuring customers have access to sought-after collectibles and playthings. With a belief in exceeding customer expectations, they guarantee the best availability of trending and licensed items, helping retailers maintain a competitive edge.
Their user-friendly website enhances the shopping experience, allowing customers to easily navigate through collections and find exactly what they need. Those interested in learning more about their vast product selection are encouraged to visit the website or get in touch directly for more information.
Disney, Marvel, Bluey, Minecraft, Hello Kitty, Moana, Neopets, Care Bears, Five Nights At Freddy's, Snoopy, Shrek, One Piece, Demon Slayer, Adrenalyn Xl, La Babies, Poppy Playtime
Supplier name
Manufacturers
As a prominent player in the toy manufacturing industry, this company excels in producing a diverse range of imaginative products, including vinyl figures, plush toys, and polystone figurines. With a steadfast commitment to quality, they ensure that every toy not only meets safety standards but also brings joy to collectors and fans alike.
Their process revolves around collaboration with clients, enabling the creation of custom toys and collectibles tailored to specific needs. These offerings often include exclusive collector’s editions, convention exclusives, and limited runs that are designed to capture the hearts of fans and stand out in the marketplace.
The company prides itself on working with some of the most renowned game studios and creative brands, bringing together design expertise and a shared passion for toys and collectibles. This partnership approach fosters innovation and hones the delivery of products that both excite and engage the targeted audiences.
Beyond product creation, they emphasize ethical manufacturing practices and a dedication to perfectionist quality, ensuring each item adheres to the highest standards. Their team consists of passionate individuals who thrive on creativity and quality service, making the toy-making journey not just about business, but about spreading joy and happiness.
For anyone interested in learning more about their unique offerings or process, additional information is available on their website or through direct contact.
Not available
Supplier name
Manufacturers
Operating within the advanced manufacturing sector, this esteemed organization is recognized for its cutting-edge 3D printing solutions, catering to a wide array of industries, including automotive, medical, and engineering. With an emphasis on quality and efficiency, the business has developed a robust portfolio of high-performance 3D printers and materials.
Their flagship products, including the Form 4L and Form 4, showcase exceptional print success rates, reaching over 99%, as validated by comprehensive third-party tests. These machines empower professionals to produce intricate designs and prototypes swiftly, significantly enhancing productivity and market response times.
Equipped with an extensive range of materials designed for specific applications, the company provides tailored solutions that meet the diverse needs of its clients. From biocompatible materials for the medical field to tough engineering resins for industrial applications, their offerings are unparalleled in versatility and performance.
The organization is also deeply committed to supporting educational institutions, ensuring that the next generation of innovators has access to state-of-the-art technology. With custom pricing models and dedicated support, they provide invaluable resources for learning and experimentation.
For organizations seeking to leverage advanced 3D printing technology, this supplier stands ready to assist. Further details about their products, solutions, and support services can be found on their website or through direct inquiry.
Formlabs
Supplier name
Manufacturers
Operating in the vibrant action figure and model kit market, this supplier brings together a rich array of products designed for enthusiasts and collectors alike. From intricate model kits to highly detailed action figures, the offerings cater to a wide spectrum of fandoms and creative passions.
The supplier prides itself on innovation and a commitment to quality, ensuring that each product reflects the artistry and craftsmanship that collectors desire. With categories spanning various popular series, including well-known franchises, they provide options for both seasoned collectors and newcomers looking to dive into the exciting world of action figures and model kits.
Furthermore, their curated selection includes exclusive and limited-edition items that resonate with passionate fans, making it a hub for unique finds. Whether exploring classic models or the latest releases, customers can expect exceptional service and support.
For those interested in discovering more about the extensive range of products, the supplier welcomes visits to their website, where detailed listings and new arrivals are updated regularly. Additionally, inquiries can be directed to their contact options for personalized assistance and guidance. Your journey into the world of collectibles and imagination starts here.
Hasbro, Bandai, Dragon Shield, Good Smile Company, Ultra Pro, Medicom Toy, Mastermind Creations
Supplier name
Wholesalers
Operating within the gaming industry, this supplier specializes in retro video games and consoles, catering to nostalgic gamers and collectors. Their extensive inventory includes a wide selection of pre-owned gaming systems, accessories, and a plethora of vintage video games that evoke fond memories of past gaming experiences.
Committed to quality and customer satisfaction, they provide detailed descriptions and conditions for each item, ensuring buyers know precisely what they are purchasing. The emphasis on transparency and trust has established a strong, loyal customer base that appreciates the dedication to preserving gaming history through well-maintained products.
Whether seeking classic game titles, retro consoles, or collectible figurines, this supplier meets the diverse needs of retro gaming enthusiasts. Additionally, they facilitate easy online shopping options, including free shipping on qualifying orders. With a focus on affordability and quality, customers can explore unique gaming experiences and find rare items to enhance their collections. To discover more about their offerings or to inquire further, visit the website or contact them directly.
Nintendo, Playstation, Xbox, Atari, Sega
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