Soap Supplier
Wholesaler
Soap Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Essential, daily-use hygiene staple with broad appeal and strong repeat purchase. Buyers compare by skin benefits and fragrance, so carry both bar and liquid formats, variety packs, and multipacks to lift AOV and retention. Compact, shelf-stable, and low return risk, making storage and fulfillment straightforward.
Seasonal high is March; secure inventory and schedule promotions a couple of months prior (January–February). Given it’s August, it’s a good window to onboard suppliers, refine listings, test bundles/subscriptions, and build reviews to capture the spring uptick.
Dropship products for Soap
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Top suppliers for “Soap”
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Soap Supplier
Wholesaler, Manufacturer
Soap Supplier
Wholesaler
Soap Supplier
Dropshipper, Wholesaler, Manufacturer
Soap Supplier
Dropshipper, Wholesaler, Manufacturer
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Soap Bar
Decreasing
-6.7%
Growth
A staple personal care item with broad, everyday demand that buyers choose for skin-friendly formulations, fragrance variety, and plastic-free convenience. At $11–$25, it supports healthy margins, works well as an add-on to lift AOV, and lends itself to bundles, multipacks, and subscriptions to drive repeat purchases
Body Butter
Decreasing
-17.5%
Growth
High buyer interest comes from its rich, heavy-duty moisturization that addresses dry, winter skin and self-care routines, plus strong gifting appeal. The $11–$28 price range fits impulse buys and giftable price points, with multiple scent and size variants enabling upsells and repeat purchases
Bath & Body Works
Increasing
37.2%
Growth
Popular mid-priced bath, body, and home-fragrance products that buyers view as affordable indulgences and easy gifts. The $19–$28 price point supports impulse buys and multi-unit carts, while broad scent variety drives repeat purchases and cross-sells across variants
Handmade Soap
Increasing
17.8%
Growth
Strong buyer appeal stems from artisanal craftsmanship, distinctive scents, and giftability, making it attractive for self-care and decor. As a consumable, it benefits from repeat purchasing and variety seeking
Bar Soap
Decreasing
-14.2%
Growth
Appeals to buyers as an everyday hygiene staple and replenishable purchase, with variety (scents/formulations) enabling differentiation and cross-sells. The $10–$23 price band supports impulse buys and bundles; multipacks and samplers can lift AOV and encourage repeat orders
Body Scrub
Increasing
12.6%
Growth
Buyers choose this for exfoliation and smoother skin, as a simple self-care upgrade and an affordable “spa-at-home” treat. It’s giftable, consumable, and sits in an accessible $10–$23 price band, making it a low-friction add-to-cart and a candidate for replenishment and repeat purchase
African Net Sponge
Increasing
24.1%
Growth
Buyers choose this for effective exfoliation, long reach for back cleansing, quick-drying mesh, durability, and rich lather—positioning it as a practical bath accessory and self-care upgrade at an impulse-friendly $6–$10. Lightweight and non-fragile, it ships cheaply, fits add-on and bundle strategies (with body wash/scrubs/soap), and lends well to multipacks and color variants to drive AOV and repeat baskets
Towel Warmer
Decreasing
-49%
Growth
Appeals to buyers seeking cold-weather comfort and a small at-home luxury upgrade; commonly purchased as a holiday gift and for winter pampering. The $75–$110 price range fits mid-tier gifting and household splurge budgets, with broad appeal for bathrooms and bedrooms where warmth and convenience matter
Insect Repellent
Increasing
211.3%
Growth
Buyers pick this up to prevent bites and stay comfortable during outdoor activities, travel, and yard work. It’s a consumable that gets used and replaced multiple times per season, appealing to families and travelers alike
Aromatherapy Products
Increasing
69.6%
Growth
Strong buyer interest stems from self-care and home-ambience needs, plus gifting appeal. The $10–$27 price range fits impulse buys, add-ons, and entry-level gifts, while consumable/refill nature supports repeat orders
Foot Peel
Increasing
4.1%
Growth
Buyers choose this at‑home foot care treatment to exfoliate rough, dry skin and reveal softer heels without a salon visit, especially when wearing sandals. The $9–$17 price band fits impulse and add‑on baskets, supports bundling with moisturizers or pedicure tools, and is low-risk for testing in an eCommerce store
Bubble Bath
Increasing
9.7%
Growth
Appeals to buyers seeking at‑home relaxation and self‑care, and is a popular giftable. The $12–$23 price band supports impulse buys and bundle opportunities, driving basket lift when paired with bath accessories or gift sets, and encourages repeat purchases via scent variety
Loofah
Increasing
26%
Growth
A low-price personal-care staple used for bath and shower exfoliation, appealing as both an everyday hygiene item and an inexpensive gift. Buyers look for gentle exfoliation and a fresh, clean feel, and the item is often included in bath/body sets
Hand Cream
Decreasing
-34.4%
Growth
Appeals to buyers seeking relief from dry, chapped hands and daily moisturization, especially as weather cools. Portable and frequently purchased as small gifts; the $10–$20 price point enables impulse add-to-cart behavior, repeat buys, and bundling to lift AOV
Neck Massage
Decreasing
-3.6%
Growth
Appeals to buyers seeking quick, at‑home relief for neck and shoulder tension, posture‑related stiffness, and relaxation/self‑care. Also performs well as a practical gift for family and coworkers
Body Lotion
Increasing
3.5%
Growth
Broad-appeal personal care staple with high repeat purchase and everyday use. Buyers seek it for skin hydration and post-sun care, making it a steady basket-builder and easy cross-sell with body wash and sunscreen
Hemp Soap
Increasing
67.9%
Growth
Buyers gravitate to plant-based, gentle, moisturizing soap for everyday use, appealing to wellness-minded and sensitive-skin segments. At $10–$24, it fits impulse and gift purchases with workable margins; as a consumable, it drives repeat orders and supports bundles or subscriptions to lift AOV
Inflatable Bathtub
Increasing
134.9%
Growth
Buyers choose this for a portable, space-saving bathing solution when a fixed tub isn’t available or practical. It’s lightweight, easy to store, and quick to set up, appealing to small-space households, renters, and travelers
Dove Soap
Increasing
0.8%
Growth
A household staple with broad brand recognition and daily-use appeal, driving reliable repeat purchases and basket-building potential. Buyers prioritize trust, skin-friendly gentleness, and value in multi-packs—making it well-suited for subscriptions, bundles, and replenishment-focused promos
Exfoliating Washcloth
Decreasing
-8.3%
Growth
Affordable skincare accessory that helps buyers remove dead skin and enhance lather, positioned as a simple upgrade to daily shower routines. The $8–$15 price point supports strong add-on conversion and bundling with bath and body SKUs, with low fulfillment costs due to small, lightweight form factor