Soap Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Essential, daily-use hygiene staple with broad appeal and strong repeat purchase. Buyers compare by skin benefits and fragrance, so carry both bar and liquid formats, variety packs, and multipacks to lift AOV and retention. Compact, shelf-stable, and low return risk, making storage and fulfillment straightforward.
Seasonal high is March; secure inventory and schedule promotions a couple of months prior (January–February). Given it’s August, it’s a good window to onboard suppliers, refine listings, test bundles/subscriptions, and build reviews to capture the spring uptick.

Dropship products for Soap
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

1PC Bathroom Soap Dish With Lid Home Plastic Soap Box Keeps Soap Dry Soap Dish Travel Essentials Soap Dish Soap Tray Holder
USD $0

Box Cover Waterproof Travel Plastic Soap Case Soap Dishes Soap Holder Container Soap Box
USD $0

Silicone Soap Dish Drain Soap Tray Self Draining Soap Holder Bathroom Soap Rack Shower Soap Storage Rack Bathroom Accessories
USD $3.81

1pc-50 pack travel portable soap paper, outdoor disposable soap, hand washing soap, cleaning soap
USD $3.14

4 Pack Of Natural Plant Essential Oil Soap, Kojic Soap, Turmeric Soap, Moisturizing Cleansing Soap - Bath Body Soap Gift Box
USD $15.73

Leaf Shape Soap Box Drain Soap Holder Bathroom Accessories Suction Cup Soap Dish Tray Soap Dish for Bathroom Soap Container
USD $2.62

Soap Holder Drain Water Soap Dish Leaf Shape Soap Box Shower Soap Drainer Suction Cup Soap Container Modern Bathroom Accessories
USD $1.16
![2 Pack Handmade Agarwood Soap] 2 Pack of Agarwood Soap Essential Oil Handmade Soap Sandalwood Soap](https://ae01.alicdn.com/kf/S458bae09914b43b69b8c6983a1363c9aS/2-Pack-Handmade-Agarwood-Soap-2-Pack-of-Agarwood-Soap-Essential-Oil-Handmade-Soap-Sandalwood-Soap.jpg_960x960.jpg)
2 Pack Handmade Agarwood Soap] 2 Pack of Agarwood Soap Essential Oil Handmade Soap Sandalwood Soap
USD $9.79

150G JH Turmeric Handmade Soap, Deep Cleaning Essential Oil Soap, Cleansing Soap, Full Body Available, Bath Soap
USD $4.7

Cute Duck Shaped Soap Box, Duck Soap Box With Drain Soap Rack, Duck Laundry Soap Box Storage Tray
USD $12.18

Soap Bar Case - Waterproof & Leakproof Bar Soap Travel Case, Quick Dry Soap Pouch for Outdoor TravelStandard Soap Bars
USD $3.18

2/3pcs Bathroom Soap Dish With Lid Home Plastic Soap Box Keeps Soap Dry Soap Dish Travel Essentials
USD $3.26
Top suppliers for “Soap”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
At Sensotica, we focus on helping you get great looking bright skin with our exfoliation facial bars and exfoliation liquid soap cleanser.
Sensotica, Kay Salizar
www.sensotica.in
www.kaysalizar.com
Supplier name
Manufacturers
This supplier operates in the natural soap and personal care industry, delivering exceptional quality products made in Syracuse, New York. Their range includes hand-crafted, sustainable soap and skin care items, emphasizing the use of food-grade vegetable oils and pure essential oils. Striving for excellence, they avoid synthetic colors and fragrances, ensuring a pure experience for customers.
Located in the Historic Hawley-Green Neighborhood, they also showcase locally crafted items by regional artists and artisans, creating a vibrant community hub. Their dedication to quality is reflected in their thoughtfully curated collections, catering to those seeking unique handmade products.
Understanding the importance of flexibility for customers, online ordering with curbside pickup is available for local patrons, accommodating various schedules. Customers can explore and purchase a variety of gift sets, including soap bars and liquid soap combinations, spa sets, and specialized gift packages. Furthermore, the supplier operates with defined winter business hours, ensuring accessibility during the specified months.
For those looking for exceptional bath and body products that are crafted with care, this supplier stands out as a go-to source. They invite inquiries about their products, and potential customers are encouraged to visit their website or contact them directly for further details.
Syracuse Soapworks, Erie Canal Soap Company, Salt City Artisans
Supplier name
Wholesalers
The supplier is a notable player in the handmade organic soap industry, specializing in crafting high-quality natural soaps. Their products are made using pure essential oils, wild herbs, and 100% certified organic vegetable oils, ensuring a superior cleansing experience for users.
Understanding the significance of what we apply to our skin, this supplier follows traditional methods to produce soaps that are not only effective but also environmentally responsible. Their commitment to organic ingredients guarantees that customers can enjoy their products with peace of mind, knowing they are making a choice that benefits both their health and the planet.
Since its inception in 1995, the supplier has perfected its original unisex soap recipes, generating a loyal customer base that values quality and effectiveness above all else. Each bar of soap is designed to leave the skin feeling moisturized and refreshed, while also providing a clear conscience regarding its production.
The positive testimonials from satisfied customers attest to the quality and enjoyment the products deliver. Many appreciate the calming fragrances that help alleviate stress and promote tranquility, elevating the experience of using their products to something personal and significant.
Whether for personal use or as thoughtful gifts, the wide assortment of soaps ensures there is something for everyone. For those looking to indulge in natural skincare, this supplier stands as a trusted source. For more information, visit the website or contact directly.
Not available
Supplier name
Wholesalers, Manufacturers
Operating within the personal care sector, this supplier has established itself as a leading manufacturer and wholesaler of handcrafted soap products and related items. Their offerings include a comprehensive range of soaps, bath bombs, and lotions, all made from the finest ingredients sourced responsibly to meet sustainable practices.
The production takes place in small batches at their facility in Dunn, North Carolina, ensuring that each product maintains high-quality standards. Their dedication to craftsmanship is evident in their unique cold process soap method, which preserves the natural benefits of the ingredients while delivering products that are both visually appealing and effective. They emphasize the use of organic palm oil, cruelty-free practices, and non-GMO ingredient sourcing, aligning with their commitment to integrity and transparency.
With over 15 years of experience, the supplier emphasizes building strong, long-term relationships with their customers. They provide customizable solutions, including private label options, competitive pricing, and attractive discount tiers, to facilitate seamless collaboration with retailers. Their expertise and in-house manufacturing capabilities ensure that they can turn creative ideas into reality.
For those interested in exploring the extensive product range or learning more about their unique offerings, there are ample resources available on their website. Customers are encouraged to reach out directly for any inquiries. This supplier values each partnership and looks forward to helping businesses thrive with exceptional products and dedicated support.
Not available
Supplier name
Wholesalers
Operating within the personal care and cosmetics industry, this supplier is dedicated to crafting exceptional natural and handcrafted soaps that prioritize quality and sustainability. These products are meticulously created using organically sourced ingredients, including fair trade organic shea butter and essential oils, ensuring they are both kind to the skin and environmentally friendly.
The brand promotes a strong commitment to ethical sourcing and craftsmanship, providing customers with a luxurious experience without compromising on values. Each soap bar reflects a harmonious blend of aesthetics and functionality, designed to elevate daily cleansing rituals into delightful sensory experiences. The range includes a variety of unique offerings, such as French milled soaps and various scented liquid soaps, allowing consumers to indulge in their preferred fragrances.
Developed with both affordability and luxury in mind, their products cater to diverse needs, from personal indulgence to thoughtful gifting options. The supplier proudly showcases their commitment to quality by offering distinctive gift sets and bulk soap packaging, making it easy to share the benefits of their exceptional products with friends and family.
For those seeking personal care items that embody natural purity and ethical practices, this supplier stands out as a reliable choice in the marketplace. To learn more about their extensive collection and latest offerings, visit their website or get in touch directly for additional information.
Wavertree & London, Simple Scents Australia
Supplier name
Manufacturers
Operating in the beauty and personal care sector, this supplier provides an exquisite selection of products meticulously crafted in Provence. The range includes classic French milled soap bars, hand creams, fragrant candles, and a variety of bath essentials. Each product benefits from the expertise of skilled French artisans who uphold traditional manufacturing methods established over generations.
Their offerings not only encompass luxurious soaps but also extend to thoughtful gift sets suitable for various occasions. With a careful selection of fragrances, including Lavender Verbena, Milk Rose, Sea Salt, Honey Mint, and White Gardenia, customers can find the perfect scent to enhance their personal or gifting experience.
The supplier prides itself on using only the finest natural ingredients, ensuring that each item not only delivers a delightful sensory experience but also adheres to strict quality standards. The focus on sustainability and authenticity leads to a product line that resonates with eco-conscious consumers while maintaining an artisanal quality.
In addition, their commitment to exceptional customer service and retailer resources makes them a preferred partner for boutiques seeking to offer unique, high-quality beauty products. With the introduction of innovative products such as reed diffusers, the supplier continuously adapts to market trends while retaining their traditional roots.
For further inquiries or to explore their complete product line, potential partners are encouraged to visit their website or reach out directly for personalized assistance.
Not available
Supplier name
Wholesalers
Engaged in the beauty and wellness industry, this supplier has established a reputation for providing high-quality natural skincare products from Morocco and beyond since 2009. Trusted by international hotels, cruise lines, spas, and retailers, they are committed to delivering fresh and organic treatments tailored to professional needs.
Recognizing the diverse demands of their clientele, this supplier offers products in various formats, accommodating everything from small retail packages to larger quantities suitable for spas and hotels. Their flexible offerings include 30-kilo barrels and 5-kilo buckets, ensuring that businesses of any size can access premium skincare solutions.
With a focus on convenience, they provide an easy ordering process with no minimum order quantity and options for drop-shipping. Businesses looking to enhance their brand can benefit from custom branding solutions, including the opportunity to launch their own retail brand with unique packaging.
The supplier stands out for its commitment to customer service, providing personal account managers to assist with any needs and ensure seamless transactions. Their Moroccan Hammam products are particularly popular, offering an authentic experience that aligns with modern beauty rituals.
To explore their extensive catalog of wholesale Moroccan beauty products and discover how they can enhance your business offerings, please visit their website or contact them directly for more detailed information.
Not available
Supplier name
Manufacturers
In the personal care and home products sector, this supplier stands out for its dedication to crafting high-quality, plant-based items. With a diverse range of offerings that include bar soaps, laundry detergents, and body care products, their line emphasizes the use of essential oils for both therapeutic benefits and aromatic pleasure.
The supplier’s signature goat's milk soaps provide a gentle and moisturizing cleansing experience, making them a favorite among customers seeking natural skin care solutions. Their laundry soaps are infused with captivating scents such as frankincense, lavender, and patchouli, transforming mundane household tasks into delightful experiences.
Additionally, the supplier features an array of home care products, including all-purpose cleaners and wool dryer balls, all designed with customer satisfaction and sustainability in mind. Each product is carefully formulated to ensure efficiency while being kind to the environment.
The commitment to quality does not stop at the formulation of the products. Packaging and labeling processes are handled with care, further emphasizing the supplier's dedication to being environmentally friendly. Customers can not only enjoy premium products but also feel good about their purchasing choices.
For those interested in exploring more about their product offerings or specific ingredients, the supplier encourages visiting their website or reaching out directly. Discover the benefits of using natural and unique personal care and home products that enhance everyday life.
Zum
Supplier name
Manufacturers
Operating within the soap and cosmetic making supplies industry, this supplier offers a comprehensive array of raw materials aimed at both amateur crafters and professional skincare brands. The company prides itself on delivering high-quality products, including various bases, oils, and colorants essential for creating custom bath and body items.
A highlight of their offerings includes melt and pour soap bases, which cater to diverse needs such as vegan options and sulfate-free varieties. Additionally, they supply an extensive range of essential oils and fragrance oils, allowing creators to enhance their products with delightful scents. The emphasis on quality ensures that crafters can achieve professional results in their DIY projects.
The supplier not only focuses on individual products but also on kits and gifting options, making it easier for customers to jump into crafting without extensive preparation. Through user-friendly resources, the brand supports customers with learning materials such as DIY recipes, ingredient spotlights, and guides for effective soap making.
Customer satisfaction is paramount, and the positive testimonials reflect the supplier's commitment to quality and prompt service. Many crafters return regularly, confident in the reliability of their products and the support offered by the team. For anyone looking to explore soap making or enhance their cosmetic line, further information can be obtained by visiting the website or contacting the supplier directly.
Not available
Supplier name
Manufacturers
Operating in the personal care and beauty industry, this supplier has been dedicated to providing naturally inspired bath and body products since 1974. With a strong emphasis on sustainability, they curate a selection that showcases the beauty of nature through nourishing ingredients and enticing fragrances.
Their product offerings span from bath soaps and hand creams to fragrant oils and moisturizing lotions. They collaborate with iconic brands from around the globe, ensuring a rich variety of high-quality items that cater to diverse customer preferences. Brands include Pre de Provence, Kuumba Made, and Naked Bee, highlighting the supplier's commitment to excellence.
Moreover, they continuously evolve their product range by incorporating traditional and contemporary fragrances, allowing customers to explore unique scent profiles. Their selection features items such as glycerin soaps, specialty lotions, and bath essences that promote relaxation and well-being.
With a history of reliability and customer satisfaction, the supplier encourages those interested in discovering their full range of offerings to explore their website or reach out directly for further engagement. Their dedication to quality and customer care ensures a pleasant shopping experience for all who seek natural personal care solutions.
Maui Soap Company, Pre De Provence, Kuumba Made, Uncommon Scents, Naked Bee, Wavertree & London, Dresdner Essenz, Crystalux, Panier Des Sens
Related products
Aromatherapy Products
Increasing
69.6%
Growth
Strong buyer interest stems from self-care and home-ambience needs, plus gifting appeal. The $10–$27 price range fits impulse buys, add-ons, and entry-level gifts, while consumable/refill nature supports repeat orders
African Net Sponge
Increasing
24.1%
Growth
Buyers choose this for effective exfoliation, long reach for back cleansing, quick-drying mesh, durability, and rich lather—positioning it as a practical bath accessory and self-care upgrade at an impulse-friendly $6–$10. Lightweight and non-fragile, it ships cheaply, fits add-on and bundle strategies (with body wash/scrubs/soap), and lends well to multipacks and color variants to drive AOV and repeat baskets
Loofah
Increasing
26%
Growth
A low-price personal-care staple used for bath and shower exfoliation, appealing as both an everyday hygiene item and an inexpensive gift. Buyers look for gentle exfoliation and a fresh, clean feel, and the item is often included in bath/body sets
Anti Chafe Stick
Increasing
335.8%
Growth
Compact, travel-friendly solution that prevents skin irritation from friction during warm weather, workouts, and long walks. Broad buyer appeal across runners, hikers, gym-goers, commuters, and travelers; discreet, easy to apply, and consumed with regular use, supporting repeat purchases
Hand Lotion
Decreasing
-32.4%
Growth
Broad appeal and frequent replenishment driven by daily skincare needs, relief from cold‑weather dryness, and giftability make this a reliable basket builder. The $9–$20 price point supports impulse add‑ons and multipacks, with easy assortment levers (scents, formulas, sizes) to capture varied preferences
Insect Repellent
Increasing
211.3%
Growth
Buyers pick this up to prevent bites and stay comfortable during outdoor activities, travel, and yard work. It’s a consumable that gets used and replaced multiple times per season, appealing to families and travelers alike
Inflatable Bathtub
Increasing
134.9%
Growth
Buyers choose this for a portable, space-saving bathing solution when a fixed tub isn’t available or practical. It’s lightweight, easy to store, and quick to set up, appealing to small-space households, renters, and travelers
Feminine Hygiene Products
Increasing
15.8%
Growth
Steady, need-driven demand with high repeat purchase makes this a reliable basket-builder. Buyers prioritize comfort, safety, and convenience (including organic/fragrance-free options and discreet delivery), leading to strong brand loyalty and recurring orders
Sleeping Mask
Increasing
1.8%
Growth
Broad, low-risk appeal as a simple sleep aid and travel comfort item buyers recognize; commonly purchased for better rest, light blocking on flights, and as affordable self-care. At $10–$20, it fits impulse and add-on behavior, is easy to merchandise in multiples or variants, and ships cheaply due to small size/weight—helpful for conversion and AOV lifts
Body Care
Increasing
6.9%
Growth
Everyday-use, giftable personal-care items with broad appeal and low commitment pricing ($9–$18) drive strong add-to-cart and repeat purchase behavior. They work well as impulse buys and as bundles to lift AOV, with clear upsell paths (fragrances, sizes, multi-packs) and easy merchandising via imagery and reviews
Tea Tree Oil
Increasing
5.8%
Growth
Buyers seek this natural, multipurpose essential oil for skin and scalp care, DIY/household uses, and aromatherapy, making it a frequent repeat purchase and a fit for wellness/beauty assortments. The $10–$20 price supports add‑on and bundle strategies to lift AOV, with broad keyword coverage and cross‑sell potential alongside skincare, haircare, and essential oil SKUs
Body Wash
Increasing
0.9%
Growth
A high-velocity, replenishable personal care item with broad appeal, this drives repeat purchases and easy cross-sells. Buyers value scent variety, skin-benefit options, and giftable sets; the $13–$28 price band supports impulse buying and multi-unit baskets
Luxury Shower Head
Decreasing
-63.4%
Growth
Buyers want an easy bathroom upgrade that elevates daily routines with a spa-like feel and improved-feeling water flow. It has broad appeal to homeowners and renters (simple DIY swap) and photographs well, helping listings stand out
Bathtub Tray
Decreasing
-30.1%
Growth
Appeals to buyers seeking a home-spa experience and practical bath-time convenience; commonly used to hold a book/tablet, drink, or candles. Strong giftability and visual appeal make it a popular holiday pick, with an accessible price range of $20–$46 that fits impulse and mid-tier gifting
Callus Remover
Decreasing
-4.6%
Growth
Problem-solver for rough, hardened skin with strong summer appeal as buyers prep for open-toe footwear and at-home pedicures. The $10–$20 price point fits impulse buys and easy add-to-cart behavior, with broad relevance across age groups
Lotion
Increasing
7.2%
Growth
A high-frequency personal care staple with broad appeal, this drives dependable repeat purchase behavior and easy cross-sells with skincare and bath items. Buyers value everyday hydration and relief from dry skin, making it a low-friction add-to-cart
Hand Cream
Decreasing
-34.4%
Growth
Appeals to buyers seeking relief from dry, chapped hands and daily moisturization, especially as weather cools. Portable and frequently purchased as small gifts; the $10–$20 price point enables impulse add-to-cart behavior, repeat buys, and bundling to lift AOV
Neck Massage
Decreasing
-3.6%
Growth
Appeals to buyers seeking quick, at‑home relief for neck and shoulder tension, posture‑related stiffness, and relaxation/self‑care. Also performs well as a practical gift for family and coworkers
Body Butter
Decreasing
-17.5%
Growth
High buyer interest comes from its rich, heavy-duty moisturization that addresses dry, winter skin and self-care routines, plus strong gifting appeal. The $11–$28 price range fits impulse buys and giftable price points, with multiple scent and size variants enabling upsells and repeat purchases
Body Scrub
Increasing
12.6%
Growth
Buyers choose this for exfoliation and smoother skin, as a simple self-care upgrade and an affordable “spa-at-home” treat. It’s giftable, consumable, and sits in an accessible $10–$23 price band, making it a low-friction add-to-cart and a candidate for replenishment and repeat purchase