Lotion Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
A high-frequency personal care staple with broad appeal, this drives dependable repeat purchase behavior and easy cross-sells with skincare and bath items. Buyers value everyday hydration and relief from dry skin, making it a low-friction add-to-cart. The $11–$21 price band supports impulse buys, multipacks, and bundling strategies to nudge up order values without heavy discounting. December is the annual demand peak, fueled by holiday gifting and winter skin needs. With the current month in August, it’s a good time to plan assortment and secure inventory so listings and giftable bundles are live by October to capture early Q4 shopping; calibrate pricing within the known range and prepare promotions ahead of Cyber Week and shipping cutoffs.
About the product
Lotion is a versatile skincare product designed to moisturize and hydrate the skin, available in various formulations catering to different skin types and needs, such as body, hand, and face lotions. With an extensive range of scents, textures, and added ingredients like vitamins and essential oils, lotion appeals to a diverse market of buyers seeking both functional and luxury skincare solutions.
Key details
  • $15
  • $11 - $21
Relative Interest
 
Seasonality
High Month Dec
Low Month Sep
Dropship products for Lotion

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Korean Whitening Moisturizing Facial Body Lotion
Korean Whitening Moisturizing Facial Body Lotion
USD $26.43
EELHOE 60ml Aloe Essence Moisturizing Lotion
EELHOE 60ml Aloe Essence Moisturizing Lotion
USD $7.07
Dual Compartment Soap and Lotion Dispenser
Dual Compartment Soap and Lotion Dispenser
USD $20.24
Stylish Brushed Nickel Lotion Soap Dispenser
Stylish Brushed Nickel Lotion Soap Dispenser
USD $20.46
AILKE Whitening Moisturizing Korean Body Lotion
AILKE Whitening Moisturizing Korean Body Lotion
USD $13.21
AILKE Double Glutathione Body Whitening Lotion
AILKE Double Glutathione Body Whitening Lotion
USD $22.57
European Stainless Steel Bathroom Lotion Dispenser
European Stainless Steel Bathroom Lotion Dispenser
USD $16.21
Multi Function Sunscreen Lotion Applicator Brush
Multi Function Sunscreen Lotion Applicator Brush
USD $21.93
Elegant Brushed Nickel Lotion Soap Dispenser
Elegant Brushed Nickel Lotion Soap Dispenser
USD $25.95
AILKE Double Glutathione Skin Brightening Serum Lotion
AILKE Double Glutathione Skin Brightening Serum Lotion
USD $21.95
AILKE Glutathione Whitening Serum and Body Lotion
AILKE Glutathione Whitening Serum and Body Lotion
USD $22.35
Hoygi Firming Anti Wrinkle Face Lotion 30ml
Hoygi Firming Anti Wrinkle Face Lotion 30ml
USD $7.99
Top suppliers for “Lotion”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
The beauty and wellness industry leader is dedicated to providing high-quality massage and spa products that meet the diverse preferences of massage therapists and estheticians. The company stands out for its innovation and commitment to excellence, ensuring that every product meets the highest standards of quality and effectiveness. Products are designed to cater to a variety of therapeutic and relaxation needs, ranging from massage creams and lotions to specialized balms and oils. This extensive product line supports the health and wellness of clients, delivering consistent and reliable results that professionals trust. In addition to its extensive product offerings, the company also supports the professional development of therapists through educational resources. Free informational sessions, blogs, and a library of educational talks are available to help practitioners enhance their skills and grow their businesses. For more information, visit the website or contact directly.
Ease-Z
Supplier name
 
Wholesalers
Operating in the beauty and wellness sector, this supplier is a leading wholesale distributor of tanning products and supplies. Established in 2005, they have built a reputation for exceptional service and high-quality products designed for salons, fitness clubs, and mobile spray tan technicians. The supplier offers an extensive range of products including tanning lotions, spray tan solutions, tanning lamps, and equipment. They prioritize fast shipping, ensuring clients receive their orders promptly, making it easier for businesses to maintain their inventory levels and enhance their service offerings. In addition, they provide specialized kits such as the Hempz Herbal Bliss Kit and various prepackaged sets that cater to different skincare needs. Their product line is tailored to both professionals in the industry and individual consumers seeking high-quality tanning solutions. Customer support is a cornerstone of their business model, with assistance available for clients managing home tanning beds as well. The combination of competitive pricing, a wide product selection, and dedicated customer service positions this supplier as a preferred partner in the tanning industry. For further information, customers are encouraged to visit the website or reach out directly to explore the full range of offerings available to meet their specific needs.
Hempz, Devoted Creations, Supre
Supplier name
 
Manufacturers
Operating in the skincare and personal care industry, this supplier specializes in creating handmade soaps and a variety of holistic skincare products. With a commitment to quality and sustainability, their products are crafted using traditional methods that prioritize natural ingredients, ensuring that customers enjoy not only great skin but also a sensory experience. The brand prides itself on utilizing essential oils in every formulation, enhancing both the effectiveness and the aromatic qualities of their offerings. Each product, from soothing body oils to rejuvenating face serums, is designed to nourish the skin while uplifting the spirit. Customers looking for eco-friendly personal care solutions will find an impressive array of options tailored to meet diverse needs, including solid shampoo bars and lotion bars for easy, on-the-go hydration. With a strong emphasis on handmade craftsmanship, the supplier showcases the talent of dedicated artisans who bring over 20 years of soap-making experience to the table. Quality is further demonstrated through customer testimonials praising the effectiveness and delightful scents of the products. Moving forward, the brand continues to innovate while remaining rooted in its mission to promote holistic self-care through all-natural formulations. For those interested in exploring their offerings or learning more about their unique approach to skincare, feel free to visit their website or contact them directly for additional insights into their product range and philosophy.
Not available
Supplier name
 
Manufacturers
Operating within the beauty and personal care industry, this supplier excels in private label and contract manufacturing. With a focus on innovation and quality, they support brands in developing luxury cosmetics that cater to both mass and niche markets. The supplier offers a comprehensive suite of services, including custom formulations, branding, testing, and manufacturing. Through their advanced production capabilities, they can handle a variety of products from semi-solids and creams to liquids and gels, ensuring that all products meet high standards of performance and safety. Fulfilling the unique packaging needs of beauty brands, this supplier is equipped to create specialized solutions that enhance product appeal and functionality. They also work with a diverse client base, ranging from large retail chains to emerging indie brands, reflecting their versatility and expertise in the market. With certifications in Organic, GMP, FDA, and ISO9001, they maintain rigorous standards that align with industry best practices. To embark on your journey of building a successful cosmetics brand, explore the possibilities available through their extensive private label offerings. For further information about their services and products, visiting their website or reaching out directly is encouraged.
Not available
Supplier name
 
Manufacturers
In the dynamic supplement manufacturing industry, a prominent entity has carved a niche by specializing in high-quality vitamins and nutraceuticals. They understand the critical role that reliable manufacturing partners play in the success of businesses within this competitive market. With over a decade of industry experience, this manufacturer has established a solid reputation, driven by competitive pricing, rapid turnaround times, stringent quality control measures, and exceptional customer support. Their extensive inventory boasts over 100 premium dietary supplements, ensuring they meet a wide spectrum of business needs. Their product offerings encompass a diverse array of forms, including vitamin capsules, powders, tablets, soft gels, liquids, lotions, and creams. The company prides itself on its specialty in private-label products that include nutrition supplements, sports nutrition products, hair and beauty items, weight loss aids, herbal supplements, and skin care solutions. As a certified GMP contract manufacturer, they provide comprehensive custom formulation services, guiding clients from initial stock products to bespoke formulations. The state-of-the-art manufacturing facility supports operations from bottling and encapsulation to label design, product labeling, custom packaging, and drop shipping. Located in Draper, UT, their GMP and FDA-registered facility guarantees the delivery of high-quality supplements with swift turnaround times and attractive pricing. Understanding the unique challenges retailers and wholesalers face, they are committed to partnering with clients to build successful nutrition brands. To explore their offerings and learn more about how they can support your business’s growth, visit their website or reach out directly for further information.
Not available
Supplier name
 
Manufacturers
This supplier specializes in the health and beauty products industry, providing a full spectrum of manufacturing services designed to meet the needs of both new and established brands. Their offerings include contract manufacturing, filling, and private label solutions, allowing businesses to launch or expand their product lines efficiently. With a wealth of experience spanning over 30 years, this supplier has honed its capabilities in product formulation, ensuring clients benefit from proven product formulations with minimal startup costs. Their private label services are particularly attractive to startups looking to enter the market swiftly or companies eager to diversify their existing offerings. The contract filling services encompass a wide range of products including liquids, creams, lotions, pastes, ointments, and powders. They expertly fill various containers, such as tubes, bottles, jars, and lip balm sticks, accommodating order sizes from 2 grams to 1 gallon. This dedication to quality and flexibility positions them as a leader in the health and beauty manufacturing sector. Prospective clients are encouraged to learn more about how the process works on their website or to reach out directly for personalized assistance and insights into their unique capabilities.
Not available
Supplier name
 
Wholesalers
Operating in the wellness and beauty sector, this supplier is committed to providing unique hemp-infused products that cater to health-conscious consumers. Their expertly crafted formulations include a range of hemp-derived ingredients such as CBD and CBG, known for their beneficial properties in skin care. With an impressive selection of products, they offer everything from daily moisturizers and facial serums to glycolic acid and vitamin C enhancements. Each item emphasizes quality and efficacy, designed to support healthy skin while incorporating the remarkable benefits of hemp. Their innovative approach sets them apart in the marketplace, utilizing cutting-edge research to combine proven skincare ingredients with the powerful effects of cannabinoids. This supplier not only provides products for individual consumers but also offers private label opportunities and dropshipping services for retailers looking to expand their offerings without the overhead of manufacturing. As a customer-focused organization, they provide support to their partners, ensuring that the products meet the specific needs of their clientele. Customers are encouraged to explore their extensive product line and learn more about potential partnerships. For pricing and product details, interested parties can visit the website or contact a representative directly for personalized assistance.
Made By Hemp, White Label
Supplier name
 
Wholesalers
Established in 1959, this supplier specializes in health, beauty, and nursery products, offering an extensive catalog of reputable brands to retail markets in the United Kingdom, Ireland, and globally. With a commitment to quality, the supplier integrates strong product and packaging design capabilities with a worldwide sourcing network supported by stringent quality assurance measures. Their product portfolio features a diverse range of items, including personal care, health supplements, and nursery essentials, ensuring that retailers can meet the varying demands of their customers. The company's operational efficiency is a cornerstone of its success. A flexible logistics and supply chain management system allows for prompt deliveries, often within 24 to 48 hours, directly to stores or central warehouses. Moreover, their dedicated salesforce is equipped to manage branch orders and merchandising effectively across the UK and Ireland. Dedicating themselves to customer satisfaction, they strive to be the partner of choice for both retailers and suppliers. Upholding high standards of quality, they consistently seek to enhance their products and processes while demonstrating social and environmental responsibility. For further inquiries or details about their offerings, interested parties are encouraged to visit the website or contact them directly.
Clairol, Foreo, Nioxin, Jack Black, Braun, Philips, Bulldog, Leapfrog, Tommee Tippee, Fila, Honeywell, Revlon, Ted Baker, Vtech, Wahl, Scholl, Wella, Twist, Carmex, Vicks, Cantu, Hawaiian Tropic, Wet Ones<span class="list-helper-toggle-more-text"> and <a href="#">65 more</a></span><span class="list-helper-more-text d-none">, Hot Tools, Baylis & Harding, Noughty, Urbanista, Lansinoh, Nuk, Dreamgenii, Nuby, Wilkinson Sword, Marvis, Spontex, Heathcote & Ivory, Safe & Sound, Murrays Beauty, La Moda, 7Th Heaven, Altruist, Audisol, Betteryou, Bio Ionic, Bleach London, Bubble T, Calypso Suncare, Cbd By British Cannabis, Childs Farm, Clinisept, Dr Browns, Dr Teal's, Eco Tools, Elegant Touch, Emu Oil, Emuology, Eylure, Faith In Nature, Gehwol, Go2, Intelex Heatables, Intimina, Junior Macare, Kedley Supports, Licensed Gift, Love Ocean, Meridiana Bathroom, My Vitamins, Mybio, Nails Inc., Nicky Clarke, Ordo, Petite Piccolo, Pharmaceutical Packaging, Raw Naturals, Sanctuary Spa, Sanjo Accessories, Shockwaves, Silvikrin, Skin Generics, Tanrevel, Tq Beauty, Ty Toys, Upper Canada, Vapourlites, Vitamin Store, Waken, Wetbrush, Winter Warmers</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers, Manufacturers
In the competitive cosmetics and skincare sector, this supplier stands out by providing high-end beauty and wellness products. With a focus on combining the aesthetic appeal of makeup with the nurturing aspects of skincare, they have carved a niche for themselves among discerning consumers who seek luxury in their beauty routines. Their assortment includes a range of items designed to cater to various beauty needs, from foundational items like concealers and primers to specialized products like airbrush makeup and hydrating lip treatments. The inclusion of skincare essentials demonstrates a comprehensive approach to beauty, emphasizing the importance of skin health as the foundation of a flawless makeup application. Notably, this supplier takes pride in their ethical stance, boasting a PETA-certified cruelty-free repertoire produced in the United States. They align with socially responsible initiatives, contributing to women's charities through their sales via a dedicated giveback program. Consumers can thus indulge in their beauty purchases knowing they are supporting a company that gives back to the community. Prospective customers and partners can tap into this company's offerings by visiting their online store. Those looking to experience the products firsthand or inquire about wholesale opportunities are encouraged to schedule an appointment. This supplier not only promises quality and luxury but also a commitment to positive social impact in the world of beauty.
Klass
Supplier name
 
Manufacturers
This innovative company is a leader in the personal care and cosmetics sector. They specialize in creating high-quality products designed to enhance daily bathing and skincare routines. Their extensive product range includes everything from moisturizing lotions to bath bombs, catering to diverse customer needs and preferences. The company prides itself on using natural ingredients and sustainable practices in their formulations, ensuring that all products are safe for both consumers and the environment. With a focus on cruelty-free manufacturing processes, they are committed to delivering products that not only nourish the skin but also uphold ethical standards. Additionally, they offer specialized additives and tools for DIY enthusiasts in the personal care realm, empowering individuals to create their own skincare solutions. Whether for commercial use or personal enjoyment, their products are designed with quality and usability in mind. For more detailed information about their product offerings and to explore exciting new additions, you are invited to visit their website or contact the company directly. The team is ready to assist and provide insights into their comprehensive product lines.
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