Lotion Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
A high-frequency personal care staple with broad appeal, this drives dependable repeat purchase behavior and easy cross-sells with skincare and bath items. Buyers value everyday hydration and relief from dry skin, making it a low-friction add-to-cart. The $11–$21 price band supports impulse buys, multipacks, and bundling strategies to nudge up order values without heavy discounting.
December is the annual demand peak, fueled by holiday gifting and winter skin needs. With the current month in August, it’s a good time to plan assortment and secure inventory so listings and giftable bundles are live by October to capture early Q4 shopping; calibrate pricing within the known range and prepare promotions ahead of Cyber Week and shipping cutoffs.

Product details
About the product
Lotion is a versatile skincare product designed to moisturize and hydrate the skin, available in various formulations catering to different skin types and needs, such as body, hand, and face lotions. With an extensive range of scents, textures, and added ingredients like vitamins and essential oils, lotion appeals to a diverse market of buyers seeking both functional and luxury skincare solutions.
Key details
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$15
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$11 - $21
Dropship products for Lotion
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Stylish Brushed Nickel Lotion Soap Dispenser
USD $20.46

AILKE Double Glutathione Body Whitening Lotion
USD $22.57

Multi Function Sunscreen Lotion Applicator Brush
USD $21.93

Elegant Brushed Nickel Lotion Soap Dispenser
USD $25.95

EELHOE 60ml Aloe Essence Moisturizing Lotion
USD $7.07

Dual Compartment Soap and Lotion Dispenser
USD $20.08

AILKE Whitening Moisturizing Korean Body Lotion
USD $13.21

Korean Whitening Moisturizing Facial Body Lotion
USD $26.43

Dark Tanning Lotion for Even Summer Tan
USD $8.05
Top suppliers for “Lotion”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
The beauty and wellness industry leader is dedicated to providing high-quality massage and spa products that meet the diverse preferences of massage therapists and estheticians. The company stands out for its innovation and commitment to excellence, ensuring that every product meets the highest standards of quality and effectiveness. Products are designed to cater to a variety of therapeutic and relaxation needs, ranging from massage creams and lotions to specialized balms and oils. This extensive product line supports the health and wellness of clients, delivering consistent and reliable results that professionals trust.
In addition to its extensive product offerings, the company also supports the professional development of therapists through educational resources. Free informational sessions, blogs, and a library of educational talks are available to help practitioners enhance their skills and grow their businesses.
For more information, visit the website or contact directly.
Ease-Z
Supplier name
Wholesalers
Operating in the beauty and wellness sector, this supplier is a leading wholesale distributor of tanning products and supplies. Established in 2005, they have built a reputation for exceptional service and high-quality products designed for salons, fitness clubs, and mobile spray tan technicians.
The supplier offers an extensive range of products including tanning lotions, spray tan solutions, tanning lamps, and equipment. They prioritize fast shipping, ensuring clients receive their orders promptly, making it easier for businesses to maintain their inventory levels and enhance their service offerings.
In addition, they provide specialized kits such as the Hempz Herbal Bliss Kit and various prepackaged sets that cater to different skincare needs. Their product line is tailored to both professionals in the industry and individual consumers seeking high-quality tanning solutions.
Customer support is a cornerstone of their business model, with assistance available for clients managing home tanning beds as well. The combination of competitive pricing, a wide product selection, and dedicated customer service positions this supplier as a preferred partner in the tanning industry.
For further information, customers are encouraged to visit the website or reach out directly to explore the full range of offerings available to meet their specific needs.
Hempz, Devoted Creations, Supre
Supplier name
Wholesalers
Operating within the handmade soap and skincare industry, this supplier specializes in providing high-quality wholesale soap and skincare products tailored to meet the unique needs of various businesses and projects. With a commitment to craftsmanship, they produce a range of products, including goat milk soaps, vegan soaps, and lotions.
Founded in 2001, the company emerged from a passion for art and a desire to celebrate life's simple pleasures. Each product is meticulously handcrafted using the finest natural ingredients, ensuring superior quality and customer satisfaction. The supplier prides itself on using food-grade oils like olive, sweet almond, coconut, and palm, combined with nourishing butters and specialty oils, creating luxurious bars that lather beautifully.
Their product lineup caters to diverse preferences, featuring an array of scents and formulations. Customers can choose from options such as goat milk soap, vegan soap, goat milk & shea butter lotion, lotion bars, lip balms, and goat milk liquid soap. The supplier also offers customization, allowing businesses to order soap packaged under their own branding or in full-color custom boxes.
Additionally, they engage in partnerships with humanitarian organizations, reflecting their commitment to social responsibility. Interested parties can fill out a quote request form or contact the supplier directly for wholesale pricing and further inquiries about their handmade soap and skincare offerings. For more details, visit their website or get in touch today.
Not available
Supplier name
Manufacturers
Within the personal care products industry, this Australian family-owned business has carved out a significant niche as a premier contract manufacturer. With over 25 years of experience, they pride themselves on delivering high-quality soap products that cater to both domestic and international brands.
Their commitment to ethical practices and strong customer service has positioned them as one of the most innovative soap manufacturers globally. Utilizing advanced manufacturing techniques coupled with a keen awareness of industry trends, they excel in sourcing a diverse range of ingredients tailored to each client's specific formulation needs.
Their product offerings include an extensive range of bar soaps, liquid soaps, creams, and lotions, allowing them to meet the varied requirements of their broad customer base. Moreover, they have reinforced their production capabilities to include creams and lotions, further enhancing their service portfolio.
Beyond manufacturing, this supplier offers comprehensive support throughout the product lifecycle. From initial concept development to manufacturing and packaging, they aim to be an extension of their clients’ businesses, ensuring an end-to-end customized solution.
Additionally, their commitment to sustainability is highlighted by their achievement as the first soap manufacturer in Australia to receive Organic Processor Certification, alongside certifications from reputable organizations like the Roundtable on Sustainable Palm Oil (RSPO). Their dedication to ethical production is also certified under the SA 8000 standard.
To learn more about their innovative soap products and how they can assist in fulfilling personal care needs, potential clients are encouraged to visit their website or reach out directly.
Not available
Supplier name
Manufacturers
Specializing in dietary supplement and food manufacturing, this company offers over 75 years of expertise in the industry. They provide white label and private manufacturing services, emphasizing high-quality CBD products and dietary supplements. Their offerings are suitable for companies of all sizes within the health, wellness, and beauty sectors. Key services include brand development, contract manufacturing, fulfillment, and distribution. With a strong focus on innovation, they strive to create better-tasting, non-pill formats to combat pill fatigue, thereby promoting healthier consumer habits. Their manufacturing processes are certified and meet strict industry standards to ensure product quality and safety. Partnership with this company means leveraging their extensive resources and certifications to bring your brand to life and support business growth. For more information, visit the website or contact directly.
Not available
Supplier name
Manufacturers
Operating within the skincare manufacturing industry, this supplier specializes in crafting high-quality cosmetic products, including creams, serums, and face masks. Established in 1998, the company has dedicated itself to providing OEM/ODM solutions that cater specifically to the needs of small and medium-sized enterprises in the European and North American markets.
With a focus on competitive pricing and on-time delivery, they aim to support brands by offering flexible order quantities and mature formulas, covering a wide range of skincare products that address various concerns such as fine lines, wrinkles, acne, and pigmentation. Their extensive collection includes items like face cleansers, body lotions, and natural ingredient formulations, highlighting their commitment to clean and effective skincare.
Additionally, this supplier offers comprehensive packaging solutions that range from artwork design to material sourcing, allowing customers to create a unique brand presence. Their services extend to free design samples and warehousing support, which are aimed at reducing operating costs and enhancing business viability for their partners.
For those looking to elevate their skincare line, this supplier is committed to quality, adhering to international and FDA standards for all formulations. Visitors seeking to learn more about their product offerings and services are encouraged to explore their website or make direct inquiries.
Not available
Supplier name
Manufacturers
This supplier is a key player in the cosmetics manufacturing industry, renowned for its comprehensive range of products that includes skincare, hair care, body care, and aerosols. With a rich history spanning over five decades, they have established themselves as a trusted partner for brands looking to create quality beauty products.
Their portfolio features diverse items such as cleansers, moisturizers, face oils, serums, shampoos, conditioners, and specialized men’s grooming products. This supplier focuses on building products that reflect the brand vision of their clients, ensuring that safety and adherence to international standards are at the forefront of their manufacturing practices.
In addition to cosmetic products, they support clients looking to launch their own private labels, fostering a mutually beneficial business relationship built on reliability and trust. Their commitment to researching and aligning with current market trends allows them to innovate continuously and cater to the evolving needs of consumers.
As a leading manufacturer, they prioritize quality and customer satisfaction, reinforcing their reputation in the cosmetics industry. For businesses seeking a reliable manufacturing partner that offers expertise and innovation, this supplier stands out as an ideal choice.
To explore further about their range of products or how they can assist with your brand’s vision, please visit their website or reach out to them directly for more information.
Not available
Supplier name
Manufacturers
This supplier operates within the health and wellness industry, providing comprehensive manufacturing solutions for vitamins and skin care products. They are recognized for their expertise in creating custom formulations and offer a range of contract manufacturing services tailored to the needs of practitioners and national brands alike.
With a strong reputation built on quality and innovation, they have become a preferred choice for businesses seeking reliable partners in product development. Their facility focuses on producing high-quality liquid vitamins, as well as powders that are both palatable and easy to mix. The supplier’s commitment to using advanced techniques and superior ingredients ensures that their products meet the highest standards in the market.
The range of services encompasses all aspects of vitamin and skin care manufacturing, from conception and formulation to packaging and fulfillment. Their experienced team of flavor and formulation experts contributes to the development of many of the popular national brands available today.
For companies looking for a trusted manufacturer that prioritizes excellence in health and wellness products, this supplier stands out with its thorough understanding of market demands and consumer preferences. Interested parties are encouraged to explore their offerings further by visiting the website or contacting them directly for tailored solutions.
Healthy Solutions
Supplier name
Manufacturers
This supplier is a leader in the personal care industry, focusing on the private labeling and contract manufacturing of high-quality products. Located in Toronto, Canada, they are dedicated to crafting personalized solutions for hair care, skin care, and grooming essentials.
With over two decades of expertise, they provide comprehensive services that include research and development, quality control, and customized formulation. Their facilities are well-equipped to handle various production scales, ensuring flexibility and adherence to the highest standards in manufacturing.
The supplier understands the evolving demands of the market and continuously innovates to meet diverse consumer needs. From specialized curly hair products to luxurious skin care lines, they offer a wide array of formulations tailored to specific demographics.
Their commitment to excellence is reflected in their meticulous attention to detail throughout the manufacturing process. They prioritize the use of quality ingredients and maintain rigorous quality assurance protocols.
Whether you are looking to launch a new product line or enhance an existing one, this supplier stands ready to assist you. Their team of experts is prepared to support every step of the product development journey. For further information and to explore potential collaborations, please visit their website or reach out directly.
Ats Health And Beauty Care
Supplier name
Manufacturers
Operating in the beauty and cosmetics industry, this company is a comprehensive enterprise that integrates R&D, production, sales, and service. Established in 2006, they have developed a robust framework in bath, body, skincare, and hair care product manufacturing. Their facility spans an area of over 8,400 square meters, supported by more than 200 skilled workers and 25 professional production lines, capable of producing 400,000 units daily. The company adheres to high-quality standards, having passed certifications such as SMETA, Higg, BSCI, ECHA, CRB, and GMPC, ensuring products are safe, effective, and compliant with international regulations. Currently serving retailers like Walmart, Target, Walgreens, and Disney, their products reach markets in the United States, Canada, South Africa, Europe, Japan, and Thailand, among others. For more information or inquiries about agent rights, visit the website or contact directly.
Disney, Target, Walgreens, Cvs, Fashion Angel, More Than Magic, Simple Pleasure
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