Everyone knows that there’s a lot of money to be made selling on Amazon.
Around 66% of consumers begin their product searches on Amazon and the eCommerce giant generates more than $17 million in sales every hour. Yes, you read that right - every hour!
So as eCommerce entrepreneurs, how do we grab a piece of this gigantic pie?
If you want to take advantage of the big Amazon opportunity, you need to find the right products to sell. The formula for the perfect Amazon product? High demand, low competition.
So how do you find these winning products?
Well, you may want to use a tool like Jungle Scout.
It’s a platform that can help you narrow in on product opportunities and scale your eCommerce business.
In this Jungle Scout review, we’ll take an in-depth look at the platform and what it has to offer. You’ll discover why it’s so popular with sellers, if it’s worth the premium price tag, and the best alternatives that you can consider.
Let’s get started.
Jungle Scout is a platform that helps eCommerce store owners to discover lucrative products to sell on Amazon. It also offers inventory management and listing optimization tools.
It collects raw data from Amazon and turns it into actionable insights you can use for your eCommerce strategy.
You can see estimated monthly sales, the number of reviews, listing quality, and other metrics that help you narrow in on opportunities to scale your eCommerce business on Amazon.
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Jungle Scout has two components: a web app and a Chrome extension.
The web app has a bunch of features that help with everything from product discovery and keyword research to listing optimization and inventory management.
The Chrome extension works directly on the Amazon website. After you’ve installed the extension, you’ll be able to see metrics like average monthly sales, listing quality score, and other metrics directly on Amazon product pages.
You can also track products and add data to your web app using the Chrome extension.
The two Jungle Scout components work together to help you discover product opportunities and increase sales on Amazon.
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If you’re using a tool like Jungle Scout for product research, you need to know that you can trust the data it provides.
Inaccurate data could lead to expensive mistakes like investing heavily in the wrong product.
So can you trust Jungle Scout data?
There aren’t any substantial third-party studies to back up Jungle Scout’s claims, but the platform has posted several studies comparing the accuracy of its tools to its main competitors.
Here are the results:
Jungle Scout claims to be 14% more accurate than Helium 10.
While this is an internal study, Jungle Scout users back up the claims. Trustpilot reviewers often praise the accuracy of Jungle Scout’s data:
You should never blindly trust the data from any one tool. But Jungle Scout data is accurate on the whole.
Now you know what Jungle Scout is and how it works.
So does this tool live up to the hype, and is it worth the monthly subscription cost?
Let’s find out in our Jungle Scout review.
If you want a quick overview, you’ll find the key ratings and the pros and cons of Jungle Scout below:
Jungle Scout is equipped with some really useful features.
For example, the Opportunity Finder is one of the best tools around for Amazon sellers. And Jungle Scout is constantly expanding its offering and adding more features.
Let’s take a look at the standout features of the Jungle Scout web app and the Chrome extension.
The Jungle Scout web app is a product discovery and seller management tool. It’s where you’ll find the best features that the platform has to offer, including:
The Jungle Scout Product Database allows you to search the millions of products listed on Amazon and filter results by the metrics that matter for sellers.
You can select location and category before getting into the more detailed criteria like sales per month, price, and the number of reviews and ratings. It makes it easy to discover products that have potential.
You can also enter keywords to narrow your search even further.
The Product Database is usually the first step to finding a niche product idea that is already generating sales on Amazon.
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Once you’ve found an interesting product, you can monitor its performance using the Jungle Scout Product Tracker.
This tool allows you to monitor sales over time and see which competitors achieve a best-seller rank.
It’s a great way to gain insights that can inform your strategy.
For example, you might discover that a product generates seasonal sales and is about to enter a quiet sales period. This can help you avoid investing in slow-moving stock or blowing your advertising budget on promoting products at the wrong time.
The Opportunity Finder is Jungle Scout’s strongest feature and why the tool is so popular with sellers.
You can use the Opportunity Finder to discover the most lucrative product opportunities on Amazon. It allows you to explore specific niches and filter results according to average price, competition, monthly sales, and other key factors.
A simple search will reveal some interesting products with potential, but you need to dig a little deeper before you commit to a new product idea.
Need some inspiration before you start using a tool like Opportunity Finder? Check out our list of the 50 Best Dropshipping Products That Will Make Money in 2023.
Let’s take a quick look at the different metrics in Opportunity Finder and what they mean.
This metric shows you the average price of the current top 10 listings on Amazon for your chosen keyword. Cost significantly impacts purchasing decisions, so this is a vital metric to look at when conducting product research.
If you can only source a product at $20 and the average price is $21.99, you might not be able to compete with the current top 10 listings.
Average Units Sold
Average units sold shows you how well the top 10 products have sold over the past 30 days. Jungle Scout uses AI to exclude outlier products that could distort the average.
For example, if one of the top 10 products has sold 2,000 units while the other products sell an average of 200 units, the top-selling product will be excluded from the average.
Generally, the higher the average number of units sold, the better. It shows there is a high demand for the product.
This metric uses the number of product reviews for the top 10 listings to determine how difficult it will be to achieve a high rank in Amazon search results.
Competition is displayed on a scale of 1-10. The more competitive the product/keyword, the higher the score.
You’ll see a lower competition score if the top results only have a few reviews.
While sales volume is important, you’ll struggle to generate sales if the product is too competitive.
Listing Quality Score
This metric is generated by analyzing the quality of the listings for the top 10 results for your product idea/keyword. It shows you a score of 1-10 for each listing in the top 10.
Jungle Scout analyzes the number of images, use of keywords, length, and other factors to determine the quality of a listing.
A score of 3 or less is considered a low-quality listing, while scores of 7 or above indicate that a listing is high quality and optimized.
All of the above contribute to the most important metric; opportunity score.
Jungle Scout provides an overall opportunity score for the product idea on a scale of 1-10.
A higher score shows that there could be an excellent opportunity to outrank the competition and generate lots of sales. A low score indicates too few sales, intense competition, or a combination of issues.
Generally, you should focus your efforts on products with a high opportunity score. By doing a better job than the existing competitors, you could achieve a high ranking and generate sales.
Keyword Scout is the next standout feature we will explore in this Jungle Scout review.
If you’ve ever used tools like Ahrefs, Long Tail Pro, or KWFinder to find keywords for your dropshipping store, you’ll know what to expect from Keyword Scout.
The tool analyzes Amazon data to reveal estimated search volumes for keywords.
One of the best features of this tool is the ability to enter your competitor’s ASINs to discover the keywords they are using to get found in search results.
You can also see the cost-per-click of keywords to help you optimize your Amazon Ads campaigns. It’s an excellent tool for finding high search volume and low competition keywords that you can target in your ad campaigns.
Keyword Scout also makes it easy for you to create your own keyword lists.
You can see the historical performance of keywords to help you identify trends and seasonal product demand.
Overall, more comprehensive Amazon keyword research tools are available, but it’s still a helpful feature.
The Listing Builder is one of the best Jungle Scout features.
It helps you to create optimized product listings to increase your chances of ranking high in search results.
The tool is effective and easy to use. You can draft a listing from scratch, optimize an existing listing, or create a new listing based on an existing product.
Jungle Scout provides a Listing Optimization Score that is updated in real-time as you make changes. This metric is based on your use of keywords, product titles, images, and other elements that contribute to an effective Amazon listing.
When combined with the Keyword Scout feature, the Listing Builder is a powerful tool that can help you get your products found in search results.
That rounds off the features of the web app. So let’s have a look at what the Jungle Scout Chrome extension has to offer.
The Jungle Scout Chrome extension is a handy tool that lets you conduct in-depth product research directly on the Amazon website.
It’s the tool that many successful sellers use to start their product research process.
When browsing Amazon for ideas in your niche, you can use the Chrome extension to quickly see which products are selling best.
The product summary shows you the average monthly sales, number of sellers, revenue, and opportunity score.
It also allows you to add products to your lists and track performance on the web app with a single click.
Jungle Scout’s Chrome extension makes the initial stages of product research easy. Then, once you’ve found some products, you can navigate to the web app for a more in-depth analysis.
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It takes a little time to explore the different features of Jungle Scout, and beginners may find that they don’t use all the available tools.
But overall, Jungle Scout is easy to use.
The Chrome extension is how most people will start using the platform, and it has a simple interface that works seamlessly while you browse Amazon.
In terms of setup, there’s a wizard to guide you through the process. Once you enter your details and payment information, you can access the Jungle Scout web app tools.
To use the Chrome extension, you’ll need to go to the Chrome Web Store and add the extension to your browser.
The only time you may encounter issues is setting up the synchronization with your Amazon eCommerce store.
But there are a bunch of guides and tutorials on the Jungle Scout website and on their YouTube channel that you can use if you get stuck.
Overall, Jungle Scout is beginner-friendly, with a simple dashboard and intuitive interface. The Chrome extension makes it super-easy to conduct product research on the go.
In comparison to some rival platforms, Jungle Scout excels when it comes to ease of use.
Jungle Scout is a tool designed to help merchants sell more on Amazon, so there isn’t really much to say about integrations.
It doesn’t integrate with Shopify, WooCommerce, or other eCommerce platforms because it doesn’t need to. However, you can sync the tool with your Amazon store to gather insights about your advertising campaigns.
There’s also the option of syncing your inventory so that Jungle Scout can help you manage your listings.
However, this is a relatively new feature, and some users have experienced issues. Here’s what one customer had to say about the feature.
Now, it’s important to note that Jungle Scout has an excellent reputation overall and a high average score on review sites like Trustpilot. Like any eCommerce tool, some people will have a better experience than others.
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When it comes to customer support, Jungle Scout provides users with an extensive help center. There are also regular live Q&A sessions to help users make the most of the platform.
However, it does suffer from some common complaints that its competitors are also guilty of. The biggest problem is a lack of options to contact a real customer support agent.
You can use the help center or contact the support team via email.
There is a chatbot to answer customer queries. But this is automated and mainly directs you to an article or guide in the help center.
If you have a more complicated or complex request, you probably won’t find an answer using the chatbot.
Jungle Scout does a good job of helping its users with guides and tutorials. But it would be nice to be able to contact a support agent directly via phone or live chat if you have an urgent issue that needs to be solved.
Jungle Scout offers three standard plans; Basic, Suite, and Professional. There is a risk-free 7-day money-back guarantee that lets you explore what the platform has to offer.
You can pay monthly or yearly, with the yearly subscriptions offering significant discounts.
The Basic plan doesn’t include some of the best features, like the Listing Builder. It also limits the number of searches you can perform using the Opportunity Finder to three times per day.
You can try out the platform using the Basic plan, but most sellers will quickly outgrow the limits and need to upgrade to the Suite plan.
Jungle Scout is more expensive than some of its competitors, but it does pack in a lot of great features. The Suite plan offers the best value but comes at a hefty $69 per month unless you opt for a yearly subscription.
Jungle Scout is one of the most popular platforms for Amazon sellers. But it’s not the only tool that can help you find opportunities and sell more products.
Let’s look at the best Jungle Scout alternatives you might want to consider.
Helium 10 is the main Jungle Scout competitor.
It offers a bunch of similar tools to help to do everything from product research to inventory management.
Like Jungle Scout, there’s a Chrome extension to help you research products and find opportunities directly on Amazon. And the Scribbles Listing Builder tool enables you to optimize your product descriptions and A+ content to maximize your visibility in search results.
There are also a couple of tools you won’t find on Jungle Scout, including financial analytics and advanced inventory management.
Unlike Jungle Scout, you can sign up for a limited free Helium 10 account to test out some of the features.
Helium 10 is more expensive than Jungle Scout. You’ll have to shell out $99 monthly for the mid-range Platinum plan. Discounts are available if you opt for a yearly subscription.
AMZscout is a platform that shares a lot of similarities with Jungle Scout.
For example, both platforms offer a Chrome extension for performing product research on Amazon and a web app with tools that let you dig deeper into the data.
You can see key metrics like sales volume, competition, and pricing history on Amazon product pages. You’ll find keyword research, competitor analysis, and product tracking tools on the web app.
The list of features isn’t as extensive as Jungle Scout or Helium 10 but may be more suitable for beginners.
There’s a free trial that doesn’t require any credit card info and a bunch of tools that are entirely free to use. For example, the FBA Fee Calculator, Sales Estimator, and inventory spying tool are all free.
You can also choose to pay just for the Chrome extension, with plans starting at $16.49 per month.
If you use Jungle Scout’s Chrome extension much more than its other features, AMZscout could be a more affordable alternative.
While the primary function of Jungle Scout is product research, Viral Launch is mainly focused on Amazon product launches.
It offers tools and services to help you launch a new product and quickly gain sales and reviews to increase your ranking and secure a top position in the Amazon Marketplace.
That’s not to say that it doesn’t have some features to help you with product research. For example, Viral Launch rivals Jungle Scout in product discovery and keyword research tools.
Even though there is some overlap, many sellers have both Viral Launch and Jungle Scout in their marketing stack.
You can try Viral Launch for free for 14 days, but the monthly subscription cost is higher than Jungle Scout at $99 per month for the mid-range Pro plan.
Overall, Jungle Scout is an excellent tool for eCommerce and dropshipping stores looking to expand their presence on Amazon. There are a bunch of useful features that can help you find the right products and sell more.
You may also be able to use some of the tools to optimize your eCommerce store strategy. Products that are popular on Amazon and generally popular everywhere.
While it may be a bit pricey for beginners, it’s a good option for those looking to take the next step and scale.
If you want to learn more about eCommerce and how you can get started with dropshipping and making money online, reach out to our 24/7 customer support team. We’ll be happy to answer your questions and guide you on your journey to financial freedom.