On the eve of the new millennium, a wholesale directory was born. And that wholesale directory was Worldwide Brands.
Since 1999, Worldwide Brands has made itself known as the place to find top-level wholesale suppliers. So is it?
If you've made your way here, you're either selling online already or looking to do so and exploring your options.
Maybe you're simply looking to find good deals and avoid scams. Maybe you're looking to switch over into wholesale selling from another avenue such as affiliate marketing. Maybe you're interested in wholesale sourcing, or dropshipping, or even both.
Whatever the reason, you need to know if Worldwide Brands will work for you. This review has everything you need to make an informed decision.
To help you figure out whether or not Worldwide Brands is for you, we'll be looking at:
So let's get started!
Basically, if you're looking to sell products on the likes of eBay or other online stores, then it goes without saying that you'll need some inventory to sell. Finding suppliers for this is the hard part, as there are a lot of scams or over-priced options out there.
This is where wholesale directories like Worldwide Brands come in. Worldwide Brands is forever adding to its expansive list of suppliers, and sellers can search within the directory to find products without the risks found elsewhere.
You might think, that sounds great! What's the catch? Well, nothing good comes for free, and that's definitely the case with Worldwide Brands. The directory charges $299 for a lifetime membership, which is definitely up there as far as wholesale directory pricing goes. This of course isn't actually a problem if the return is going to be worth it, but the question has to be asked: is Worldwide Brands worth the steep fees? We'll will explore this in more detail throughout the review.
Once you've logged into the Worldwide Brands site, you'll search for suppliers in the directory by entering a brand name, the type of product you're after, or a state or city for finding local options. You'll then be able to see wholesale providers that match your search.
The results are pulled from a regularly updated and strictly monitored database of genuine suppliers, and the range is impressive.
If you click on any of those suppliers, you'll get the company name, full address, website, contact details, and any details about doing business with the firm, such as payment terms or ordering methods. It'll also give you a list of product types available through that supplier.
Worldwide Brands has a "quick analysis" tool for market research on product types, but it's very basic. I don’t feel it is nearly as beneficial as eBay’s own completed listings. The final sale price and the percentage of items actually sold are some of the most important metrics. For this reason I recommend the SaleHoo Market Research Lab as an alternative, specifically for this kind of information. But as for the quality of the directory, Worldwide Brands gets full marks.
After evaluating the opinions I’ve found on various forums and online communities, I’ve extracted what I believe to be the main consensus about Worldwide Brands. After all, a lot of opinions paint a much larger picture than any one person can generate on their own!
General Opinion #1: It's a great directory that will save you time and prevent you from getting scammed.
Many who have used Worldwide Brands as a directory have found that it meets their needs perfectly. An example of this is a comment by Warrior Forum member TheRankedReview:
Also, a comment on Reviewopedia by Elizabeth responded to a few negative reviews by saying, "I completely disagree with what everyone has said. This company has been a godsend for me. I signed up with fake wholesalers in the past and lost over $30,000 as a result! I signed up with worldwide brands and haven't had any problems working with the listed suppliers or selling the products."
General Opinion #2: Many positive reviews and recommendations for Worldwide Brands come from affiliate reviews.
On the Warrior Forum, member lotsofsnow mentions that "WorldWide Brands gets recommended a lot because they pay a nice commission." I found this mentioned in a few other places too, like this comment on Reviewopedia:
This is a somewhat scathing view of this process. It's true that this is what affiliates will earn for convincing people to buy Worldwide Brands. In fact, here's the information from the Worldwide Brands affiliate page:
This might mean that some of the reviews you'll find will have a bias to them, but it doesn't mean that all the positive points or comments are suddenly false. A lot of companies — retail and otherwise — use affiliate marketing.
If you want to be sure the information you're reading is accurate, look at website/review comments and forums to find seller opinions, read reviews that don't contain affiliate links (like this one), or see how good the affiliate is about disclosure. The more visible the disclosure, the more honest the affiliate.
Sometimes affiliates promote certain products because they really do believe in them, and are open about the commission they earn for doing so, like this one on Wholesale and Dropshipper Reviews:
Basically, my advice is to take reviews that are clearly by affiliates with a grain of salt, but don't discount them instantly for that reason alone.
General Opinion #3: Some believe it's really not worth the membership fee.
Unfortunately, I found quite a few negative comments across a variety of platforms, such as Reviewopedia, Warrior Forum, and comments in the comments section under blog posts like this one by The College CEO.
Here are a couple of snippets for you:
The way I see it, Worldwide Brands is like a gym membership. Is it worth it? It can be, but you've really gotta be sure you'll continue to use it. Otherwise, it'll just become something you spent a lot of money on that collects dust.
Worldwide Brands is for you if you're looking for a way to cut out the scams and find suppliers with low prices, and that's basically all you need. It probably also helps if you have a bit of experience under your belt already, and don't need much in the way of market research. Worldwide Brands does have market research options, but they're not exactly the strongest. The directory is the big winner!
On the other hand, Worldwide Brands is probably not for you if you're fairly new to online selling and you don't know if you're ready to commit to the big fee. Paying $299 for a lifetime membership really is a long-term option. Perhaps it'd be an option to try after you've found your feet (and some money to spare!) and connected with a few suppliers through cheaper options.
But if you do have the time, effort, experience, and money to spare to justify the Worldwide Brands fee, then it's well worth considering.
You've got 2 options here. If you'd like to go forward with Worldwide Brands, I'm going to share the best way to succeed with the directory. If you decide otherwise, there are plenty of other options out there. Keep doing your research.
Keep in mind that if you like, you can even use a variety of directories to find suppliers and build your e-commerce empire. You're not limited to just one! If you'd like to see how two (or more) stack up against each other at the same time, there's nothing stopping you — except maybe the cost.
If you go ahead with Worldwide Brands, don't let your investment go to waste. Get involved in the forum, make use of the support team and research the products you'd like to sell to make sure you're choosing the best options.
Once you've found a promising market, get some listings up quickly to start bringing that money back in.
You can sell on eBay (great for the huge amount of buyer traffic it brings in, but also quite competitive), or any of the many promising alternatives.
The best way to get yourself a solid profit margin is via your own online store. That way you eliminate the competition you'd typically find on mega platforms such as eBay. You can learn about the pros and cons of setting up your own online store here.
If you find the price a little steep or you've decided that Worldwide Brands is not for you, there are definitely other options out there. Some say that you can find wholesalers and dropshippers with simple Google searches, and perhaps if you're very search-savvy then you can find the gems between the scams, but it's definitely not the safest option.
If you want to find suppliers safely but are looking for a cheaper option, then most other directories you'll find online will be cheaper than Worldwide Brands. You can check out SaleHoo and our reviews and determine if it is worth your investment. It's just about finding the best quality for the best value.
I'd do a Google search for "wholesale directories" and take a look at all the options available before settling on one or another. Look at what others are saying about each option, and decide for yourself where the best value lies.
If you're hesitant because you're new or only have a little experience, I suggest you get some experience by selling some stuff from around the house before you launch into bigger strategies. This will just give you a better feel for the process of listing items and selling, and then you can find the best directory to go forward with when you're ready.
Let us know your comments or reviews on World Wide Brands by posting below. Questions? Ask away!