Everyone loves a good party! And where there's a party, there's usually a need for party supplies — plates, cups, napkins, as well as decorations galore. That's where you, dear reader, come in.
If you're looking for an easy way to source wholesale party supplies to resell for a profit, this post will help you find exactly what you’re looking for. We’ll cover:
The main reason to sell party supplies is that people always need them, and so people are always buying them. There have been some truly inspiring success stories when it comes to selling party supplies.
Consider Jennifer and Adam’s story. They started a business selling party supplies that are hard to find or no longer available in major stores. They buy bulk wholesale goods at a low cost, and sell them for much more. One product cost them around 10 cents per item, and they were able to sell them for 15 to 20 dollars. It’s no wonder it only took them 6 months build up sales exceeding $6,000 per month, and within two and a half years, they were up to $40,000 a month and counting.
Then there’s Polly Liu with her 8-figure income from selling party favors. She started by selling wedding favors, quickly expanded to bridal shower favors, and now offers a whole range of party favors, supplies and gifts. Mich & Nadine started a business tackling the superhero party niche, and when they got their first sale, they said “...making $10 dollars from your own work beats making $100 from a regular job working for someone else.” Since then they’ve built a satisfied customer base.
So let’s take a closer look at how you can follow suit, making your own income from the party supplies market…
Before you can find a wholesale supplier, you need to decide what types of party supplies you want to sell.
Did you notice what all the success stories above had in common? The answer is: a specific niche market. For Jennifer and Adam, it was rare party supplies. For Polly Liu, it started as wedding favors, and Mich and Nadine took on superhero parties.
Having a specific niche allows you to target specific buyers much more closely. If your selection of products is too broad, it’s much harder to understand who your buyers are, what they really want, and how to get your products in front of them.
“Party supplies” is such a broad category. Different parties need different types of supplies. Here’s a list of some of parties you might consider when deciding on your niche:
Note: Consider the seasonality of your niche, especially in regards to the holiday-specific parties. For example, check out this comparison of different holidays and “Birthday” in Google Trends.
Holidays have the more searches than birthday when it’s their time of year, but for the rest of the year it drops away. Birthday searches may never spike like that, but there’s a steady interest year-round. This “evergreen” nature of birthdays is often good for business.
This doesn’t mean you can’t specialize in holiday-specific party supplies, but if you do, you may want to consider targeting different holidays at different times of year. Or you could have an alternative niche that you focus on during off-season time.
It’s also good to think about the types of party supplies you want to stock. There really is a huge array of possibilities. Some of your main category options include:
There are many ways to build a niche. For example, rather than specializing in one type of party, you could specialize in party games for all different kinds of parties.
A really effective strategy for selling party supplies is to sell bundles of items that would commonly be bought at the same time, or would be needed for the same type of party.
The benefit for the buyer is that they can get everything they need at once without having to hunt down each individual item. The benefit for you is that you sell a bunch of items at once, plus you have a unique offer that stands out from competitor’s products. You can read a little more about bundling here.
When you have an idea of the type of party-supply niche you’d like to get into, it pays to do a little market research to see what people like to buy.
One of the great things about Amazon is the customer reviews at the bottom of each product page. There are often a lot of clues there about what customers are looking for.
Head to Amazon and try searching with your niche phrases or the types of products you’re considering selling. If I wanted to sell bachelorette party supplies, for example, I might try “bachelorette party” or “bachelorette party decorations” or “bachelorette party games.”
Look at what people are saying they like about products, but also what they’re disappointed by or what they’re left wanting. If there are common themes to the complaints, can you find and supply a product that alleviates the issue?
If you want to sell general party supplies or supplies for kids' parties, you can also check out the latest top-selling party supplies in Amazon Best Sellers. You’ll find “Party Supplies” under the “Toys & Games” category. We know these products are selling successfully, so look for any trends and use them for inspiration.
One way to see what’s selling is as simple as using eBay Advanced Search to search for sold items. Again, enter your niche words, for example as “wedding party supplies” and see what products come up.
Are there any trends in the types of products that have been selling? Are there a lot of lights? Or maybe ribbon or table decorations? Are there popular colors or styles that seem to come up often? This can help you decide what to stock.
Now that you know what you should be looking for in terms of variety, we’ll quickly cover a few quick wholesale buying tips that you really need to know, and then we’ll launch into supplier options.
What do I need to know about buying wholesale party supplies?
One of the issues with buying wholesale are the scams that can catch you out if you’re not careful. Here are some tips that’ll hopefully help to protect you:
An alternative to wholesale buying is dropshipping. Instead of buying and storing all your own stock, as you do with wholesale buying, you list items a dropshipper stocks. Then when you make a sale, you buy the product and enter the customer’s address, and the dropshipper packs and sends the items.
This may not be such a good idea for party supplies, because...
The only times you might consider dropshipping in this case would be if you were selling items that were expensive enough to make it worthwhile: personalized goods, or large quantities of party supplies for businesses.
All of the party supply wholesalers listed below have been verified by SaleHoo. You can view them in the SaleHoo directory to see information about what products they sell, whether or not they ship internationally, how long they’ve been in business, and other important details.
This supplier has a large range of general wholesale party supplies. Some products include...
This supplier has a range of supplies for a variety of events, some of which are...
This supplier has a selection of party supplies for all occasions, but also an assortment of general party supplies...
This supplier has a large range of party supplies for many different types of parties, including...
This supplier has party supplies for young adults rather than children’s party supplies. Some of their products include...
Or there’s this wholesale wedding store, which stocks…
This supplier has bachelor and bachelorette party supplies, as well as a range of other adult party supplies, including...
Note: This supplier also has perfectly innocent supplies for other events, such as wedding showers and baby showers.
The lists above include only some of what these suppliers stock, and there are many more suppliers of all kinds of party supplies in the SaleHoo directory.
You’re spoiled for choice when deciding where to sell online. Let’s cover your options…
eBay is a huge online marketplace with millions of sellers and buyers. Naturally, eBay and other online marketplaces are worth considering when deciding where to sell.
Pros of selling on marketplaces like eBay:
Cons of selling on marketplaces like eBay:
You can have your very own party supplies store online, and it doesn’t have to be hard to set up either. A bit more on that soon, but first: the pros and cons!
As a seller, you want to get the attention of as many buyers as possible. Try these marketing tips for selling party supplies.
To market party supplies on YouTube, create “how to” videos with tips on throwing parties. Talk about themes or essential items, and link to your products from your description.
These social networks are highly visual in nature, and people often use them for inspiration when planning the look of an event or party. This is especially effective for parties centered around weddings or babies, or parties for young adults, as they fit the demographic of these social networks.
Get some great pictures of your products, preferably set up in the way they might be used. Then post them with a description that hashtags important words relating to the product.
Search using your niche term (“baby shower decorations,” for example) and see what others have posted to get ideas.
Set up a Facebook page, and you can begin to promote your products and brand. If you have the mobile Facebook app, you can use the Facebook marketplace to sell your items.
Advertising is one fast-track way to help buyers find you, especially if you’re looking to promote your own online store. A couple of good options include...
Tip: Start small and figure out what works before spending the big bucks on advertising.
There are a huge range of party supplies you can sell online, so it's a good idea to focus on a specific niche right from the start. Figure out exactly what types of party supplies you want to sell, and who your target market will be.
It's a good idea to sell party supplies for events that happen year-round, but if you want to specialize in party supplies for specific holidays, have a plan for the off-season time.
One of the best selling strategies for party supplies is to create bundles or packages that people can buy. Think about how you can implement this in your niche.
Need wholesale sources of party supplies that you can sell for a profit? The SaleHoo directory has a whole range of trustworthy options for you to look through.
You can sell your party supplies on eBay or Amazon, or you can open an online store to build your brand. Market your party supplies on YouTube, Pinterest and Instagram, Facebook, or via paid advertising.
If you’re looking for any kind of wholesale party supplies that you haven’t seen in this post, ask us to find suppliers for you in the “Supplier Wanted” section of the SaleHoo forum.
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