Birthday Party Supplies - Monday Market of the Week

There are 365 days in a year and at the very least one individual will celebrate their birthday every day of the year. Therefore, if you are selling birthday party supplies you will certainly have a potential customer each day of the year!

Using our newly launched SaleHoo Research Lab  I instantly knew I found a good niche!

So what did our new Research Lab tell me about birthday party supplies?

Well, the numbers I saw definitely called for a birthday-style celebration!

A quick glance at the report summary for birthday party supplies will show you just how profitable this niche is!

Sell-through Rate: Will you make enough sales?

This is one of the factors that immediately caught my attention. It’s every seller’s goal to find a product that sells well in the market and a key indicator is the sell-through rate. Ideally you should consider selling products with a sell-through rate of 50-60%.

Birthday party supplies have a sell-through rate of 70.99%, which is well beyond our target rate.

Median End Price: Do the numbers work?

The median end price is the average price at which birthday party supplies sold for as of September 2011.  Based on the wholesale prices of the suppliers I checked, $6.20 is relatively profitable.

Total Listings, Total Bids and Total Sellers: Scoping out the competition

Total listings and total sellers show you how many listings/sellers you are competing against, while total bids show you the current demand on eBay for birthday party supplies.

Based on closed listings from last month, there were 9,361 bids made on 3,313 listings by only 1,410 sellers. Other than seeing how many actual listings, bids and sellers there were, the SaleHoo Research Lab also shows you that the market for birthday party supplies is not oversaturated.

Data Trends: What are other sellers earning?

The new SaleHoo Research Lab also features graphs that show the trend for your chosen product. You can see the number of items sold, total revenue and average revenue.

In the graph below you’ll see that as of Sep 19, the highest total revenue generated reached $2,569.18 while the lowest revenue generated was $1,373.20. The graph clearly shows a respectable amount of income for the entire month of September – with not a single day ending with zero sales.

This is definitely a product I would personally sell!

Going beyond eBay: Are web users searching Google for birthday party supplies?

Just how popular is birthday party supplies online? 

To check how much potential traffic I could drive to my store or eBay listing, I did a quick keyword search on Traffic Travis – A free and fairly easy to use SEO tool. You can download your free SEO software by visiting www.traffictravis.com

Using Traffic Travis I learned that birthday party supplies is popular not just on eBay but worldwide. There are currently 246,000 searches globally with 201,000 coming from within the US alone.

For comparative purposes and to show you just how important it is that you use the correct keyword I included ‘birthday party supply’ in my keyword search. Do you see the big difference in the search volume? The keywords ‘birthday party supplies’ gets over 200,000 more searches than ‘birthday party supply’.

What do these numbers mean?

In a month there are 246,000 searches globally and another 201,000 searches in the US which means that many people are certainly searching for birthday party supplies!

But remember that not everyone searching online is actually going to buy what they are searching for. This is why you should not rely solely on the number of searches on Google; rather do thorough market research to be sure!

Trusted birthday party supplies suppliers

Birthday Party Supplies Supplier #1

They are your number 1 source for closeout and wholesale party supplies. They carry an enormous selection of merchandise in twenty-eight different categories. They accept credit cards – Visa, MasterCard and American Express, as well as money orders, cashier's or bank checks.

View their SaleHoo listing (requires SaleHoo account)

Birthday Party Supplies Supplier #2

They have 25 years of experience as a dollar store supplier and is one of the USA's largest wholesale direct importers of dollar store merchandise. They have over 5000 different items in 35 categories. Their specialty is dollar stores (99 cent stores), but their items sell well in all types of retail stores, and they also carry many higher-price-point items as well as a wide variety of wholesale closeouts. They accept major credit cards - Visa, Discover, MasterCard and American Express, as well as checks, e-checks, money orders, wire transfers, or cash.

View their SaleHoo listing (requires SaleHoo account)

Birthday Party Supplies Supplier #3

They sell wholesale party decor and supplies, balloons, novelty party packs and products such as party hats, masks, banners, noisemakers and flags. They are the leading wholesale party and decorations supplier to pub chains, clubs, schools, charities, event organizers, shops, market traders, day traders, and eBay sellers in the UK. They accept Visa and MasterCard. For orders made from the UK or the European Union, a 17.5% VAT is added. They currently only accept UK orders.

View their SaleHoo listing (requires SaleHoo account)

Birthday Party Supplies Supplier #4

They have been in the business of selling wholesale general merchandise for over 20 years. They sell wholesale craft, scrapbooking and hobby items including beads, buttons, stickers, craft kits, paint, feathers, googly eyes, foam shapes, and much more. They cater to a wide variety of people, while maintaining a "niche market approach". They accept credit cards - MasterCard, Visa, American Express and Discover, as well as PayPal and purchase orders. They cannot process orders that aren't within the boundaries of the 48 contiguous states at this time.

View their SaleHoo listing (requires SaleHoo account)

To access our list of birthday party supplies suppliers as well take advantage of SaleHoo’s brand new Research Lab mentioned above then sign up as a SaleHoo member now. 

Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including a few eBay Powersellers) to help you make money online. Join SaleHoo today

See you next Monday!

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Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.