Action Figure Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025

Strong collectible and gift appeal drives consistent interest from both kids and adult fans. The $16–$32 price band supports impulse buys and multi-unit orders, while compact size keeps shipping costs predictable and returns manageable. Visual merchandising (photos, variants) and limited shelf space needs make it easy to list, store, and fulfill in an eCommerce store. December is the annual high due to holiday gifting; with August as the current month, lock in purchase orders now to avoid Q4 stockouts, target delivery by October, and have listings live by early November. Prioritize a varied assortment to capture different fandoms and age groups, and plan promotions around late November to maximize conversion into the seasonal peak.

Seasonal Peak month: December

Product details

Key details

Avg. Sell price
$24
Selling price range
$16 - $32
Seasonality

High Month December

Low Month June

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Jun

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$24
Selling price range
$16 - $32
Seasonality

High Month December

Low Month June

Dropship products for Action Figure

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

BAIWEI Transformation Dropkick Action Figure Toy

USD $20.55

JOYTOY Warhammer 40K Ultramarines Intercessors Action Figure

USD $0

3D Printed Multi Jointed Action Figure Toy

USD $7.98

Full Jointed Movable Action Figure Robot Decor

USD $3.97

Warhammer 40K Adeptus Custodes Action Figure Collectible

USD $34.77

Multi Jointed Movable Action Figure Doll for Kids

USD $3.31

Movable Robot Action Figure Model for Creative Play

USD $1.03

Vibrant Articulated 3D Printed Dragon Figure

USD $0.82

Girls Sparkly Rhinestone Figure Skating Dress

USD $5.69

Magnetic Action Camera Mount for DJI OSMO Action

USD $9.67

Magnetic Action Camera Mount for OSMO ACTION Pro Models

USD $13.66

Giant Figure Balloon Filling Box with Lights

USD $23.69

Top suppliers for “Action Figure”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Operating in the collectible toys and action figures industry, this company stands out as a prominent wholesale distribution and related services provider. They focus on delivering essential logistical solutions, ensuring that products reach customers efficiently and effectively. The company offers a comprehensive suite of services, including fulfillment and shipping, which features gift wrapping and personalized messaging to enhance customer satisfaction. Their main commitment is to maintain high standards in customer service, emphasizing a swift turnaround on orders placed. New products are made available quickly, often shipped within 2-3 business days from order receipt. The team works diligently to uphold strong relationships with their customer base, underscoring the importance of maintaining a high-quality service experience. In addition to distribution services, they have made significant investments in their logistics capabilities, providing warehousing services like order consolidation and direct shipping to Fulfillment by Amazon (FBA) locations. Furthermore, they offer a user-friendly account portal, granting clients 24/7 access to vital account information, including order status and shipping tracking. With no minimum order requirement after the initial order and the ability to provide product images for seller use, they aim to simplify the distribution process. The company prides itself on their range of fully licensed products sourced from top manufacturers across the industry. Their dedication to detail and customer focus makes them an exceptional choice for those looking to engage in the collectible toy marketplace. For additional information, feel free to visit their website or reach out directly to their team.

First 4 Figures, Dc Direct, Kotobukiya, Kidrobot, Mcfarlane Toys, Mego, Mattel, Bandai, Fisher-Price, Funko, Neca, Nintendo, Mondo, Square Enix, Wizkids, Iron Studios, Bioworld, Sega, Eaglemoss Publications and <a href="#">73 more</a>, Factory Entertainment, Freeing, Good Smile Company, Icon Heroes, Medicom, Mega House, Mezco Toyz, Playmates, Ppw Toys, Toynami, Yamato Usa, Banpresto, Storm Collectibles, Super7, Beast Kingdom, Sentinel, Fantasy, Auto World, Greenlight Collectibles, Jada Toys, Tamashii Nations, Furyu, Abysse America, Bitty Boomers, Blitzway, Boss Fight Studio, Dark Horse Comics, Disguise Limited, Dynamic Forces, Fanwraps, Gentle Giant Studios, Hasbro Inc, Paladone, The Noble Collection, Threezero, Benelic, Winning Moves Games, Trick Or Treat Studios, Taito, Hiya Toys, Blokees, Fright Rags, Royal Bobbles, Yolopark, B2Five, Bleacher Creatures, Dst, Ensky, Exquisite Gaming, Flame Toys, Hl Pro, Jewelm Llc, Joseph Enterprises, Joytoy, Just Funky, Lechery, Major Bendies, Marushin, Monogram International, Pure Arts, Quarantine Studio, Sd Toys, Sekiguchi, Seven20, Surreal Entertainment, Syndicate Collectibles, Tcg Toys, The Coop, The Loyal Subjects, The Nacelle Company, Titan Books, Usaopoly Inc, Zing Toys <a href="#">less</a>

Supplier name

Wholesalers

In the collectibles industry, the supplier is a prominent name that brings iconic characters from movies, music, and video games into collectors’ hands. They offer a diverse range of products, including detailed action figures, meticulously crafted statues, and captivating dioramas that appeal to a wide variety of enthusiasts. Giftware and prop replicas further expand their extensive catalog, ensuring there is something for every collector’s taste. With a commitment to quality and authenticity, each item is designed to be a treasured piece of popular culture memorabilia. The supplier often celebrates significant anniversaries and events with special releases, making it a go-to source for exclusive and limited edition items. Their dedication to fans is evident through interactive events and downloadable visual guides that support and enhance the collecting experience. This supplier remains at the forefront of the collectibles market, consistently delivering exceptional products that resonate with collectors worldwide. For more information, please visit the website or contact directly.

Neca

Supplier name

Manufacturers

Operating within the advanced manufacturing sector, this esteemed organization is recognized for its cutting-edge 3D printing solutions, catering to a wide array of industries, including automotive, medical, and engineering. With an emphasis on quality and efficiency, the business has developed a robust portfolio of high-performance 3D printers and materials. Their flagship products, including the Form 4L and Form 4, showcase exceptional print success rates, reaching over 99%, as validated by comprehensive third-party tests. These machines empower professionals to produce intricate designs and prototypes swiftly, significantly enhancing productivity and market response times. Equipped with an extensive range of materials designed for specific applications, the company provides tailored solutions that meet the diverse needs of its clients. From biocompatible materials for the medical field to tough engineering resins for industrial applications, their offerings are unparalleled in versatility and performance. The organization is also deeply committed to supporting educational institutions, ensuring that the next generation of innovators has access to state-of-the-art technology. With custom pricing models and dedicated support, they provide invaluable resources for learning and experimentation. For organizations seeking to leverage advanced 3D printing technology, this supplier stands ready to assist. Further details about their products, solutions, and support services can be found on their website or through direct inquiry.

Formlabs

Supplier name

Wholesalers

Operating within the gaming industry, this supplier specializes in retro video games and consoles, catering to nostalgic gamers and collectors. Their extensive inventory includes a wide selection of pre-owned gaming systems, accessories, and a plethora of vintage video games that evoke fond memories of past gaming experiences. Committed to quality and customer satisfaction, they provide detailed descriptions and conditions for each item, ensuring buyers know precisely what they are purchasing. The emphasis on transparency and trust has established a strong, loyal customer base that appreciates the dedication to preserving gaming history through well-maintained products. Whether seeking classic game titles, retro consoles, or collectible figurines, this supplier meets the diverse needs of retro gaming enthusiasts. Additionally, they facilitate easy online shopping options, including free shipping on qualifying orders. With a focus on affordability and quality, customers can explore unique gaming experiences and find rare items to enhance their collections. To discover more about their offerings or to inquire further, visit the website or contact them directly.

Nintendo, Playstation, Xbox, Atari, Sega

Supplier name

Manufacturers

This supplier is a prominent player in the toy manufacturing industry, dedicated to creating high-quality play experiences for children around the globe. Established in 1988, the company has built a reputation for excellence, consistently setting new benchmarks in safety and innovation within the sector. With over three decades of experience, this supplier has evolved significantly, harnessing advanced manufacturing capabilities and design techniques to produce an impressive range of toys. Their diverse portfolio includes educational toys, board games, and creative playsets that engage children's imagination while promoting developmental skills. In ensuring the highest quality, the company utilizes rigorous quality control measures and adheres to international standards, reflecting their commitment to excellence. Their manufacturing facilities boast state-of-the-art technology and an experienced workforce dedicated to producing safe and enjoyable products. Furthermore, the supplier is recognized for its exceptional customer service and responsiveness, making it a preferred choice among retailers. The company actively engages in sustainable practices, contributing to a brighter future for both children and the planet. For those interested in exploring their extensive product offerings or seeking partnership opportunities, further details can be found on their website or by reaching out directly.

Giggles, Play & Learn, Handycrafts, Fundough

Supplier name

Wholesalers

This supplier is a leading player in the wholesale distribution sector, particularly focused on popular culture merchandise. With a comprehensive range of products that caters to diverse interests, they specialize in collectibles, action figures, merchandise related to films, video games, and more. Their extensive portfolio includes various types of merchandise such as action figures, statues, busts, plush toys, trading cards, board games, and essential items for fans and collectors alike. They partner with top manufacturers and brands, ensuring their customers have access to the most sought-after licenses and products available in the market. The supplier prides itself on its ability to deliver high-quality products that resonate with enthusiasts of pop culture. With relationships built on trust and quality, they remain the go-to distributor for retailers seeking to provide customers with exciting and diverse entertainment merchandise. This commitment to excellence positions them as a key player in the industry. For additional information about their unique offerings and latest arrivals, interested parties are encouraged to visit their website or contact them directly to discover how they can support your shopping needs.

Hot Toys, Loungefly, Sideshow Collectibles, Funko, Neca, Square Enix, Wizards Of The Coast, Mezco Toyz, Winning Moves, Ultra Pro, Diamond Select Toys, Jada Toys, Dark Horse Comics, Ikon Collectables and <a href="#">1 more</a>, Trick Or Treat Studios <a href="#">less</a>

Supplier name

Wholesalers

This supplier operates within the retail distribution industry, providing an extensive array of products designed specifically for convenience stores, grocery chains, and specialty shop markets throughout California. With a commitment to quality and accessibility, the supplier caters to both large and small retailers, ensuring they have a robust selection to meet diverse consumer needs. The product offerings encompass categories such as food and grocery, electronics, toys, health and household items, beauty and personal care products, as well as sports and outdoor goods. This variety not only supports retailers in attracting a broader customer base but also aligns with the latest market trends, enhancing overall shopping experiences. Their innovative approach to sourcing and distributing products allows them to introduce new items regularly, including unique toys, personal care essentials, and health products that stand out in the competitive market. Furthermore, their focus on niche items ensures that retailers can provide exclusive products that are not readily available elsewhere, fostering customer loyalty and satisfaction. For retailers looking to enhance their product offerings or gain insights into innovative merchandise solutions, this supplier is a valuable partner. They invite potential customers to explore further by visiting their website or reaching out directly with questions. The goal is to provide exceptional service while ensuring that retailers remain competitive in a fast-paced retail environment.

Funko, Nickelodeon, Alba Botanica, L'oréal Paris, Jada Toys, Imaginext, Sheamoisture

Supplier name

Wholesalers

Southern Hobby Distribution, LLC. was founded in 1991 with one simple goal: become our customers’ greatest asset by delivering top quality products, unmatched customer service, and the most knowledgeable sales staff in the hobby industry. Our dedication to service is founded on building relationships with our customers and understanding their individual needs. By hiring salesmen who are passionate about the industry, we are able to provide service that is unique to you and your store. Our sales experts know what it takes to make your store shine, because we take the time not just to build an account base, but to build relationships. We’re proud of our service, and we’re also proud to have relationships with nearly every major manufacturer of Sports Cards, Gaming Products, Supplies, and Pop Culture and Entertainment Merchandise. This makes us a true one-stop shopping experience for all of our customers’ needs. By that same merit, we have also teamed with industry leading manufacturers to bring you in-store programs and organized play designed to drive more consumers to your door.

Bandai, Pokemon, Star Wars, Final Fantasy, Magic The Gathering, Dungeons & Dragons, Beckett, Ultra Pro, Critical Role, Yugioh

Supplier name

Manufacturers

As a prominent player in the toy and collectible industry, this supplier is well-established in the manufacture and distribution of fine quality toy soldiers. They offer an impressive selection that caters to both collectors and hobbyists, with a focus on detail, craftsmanship, and historical accuracy. Their product range includes various themed playsets, meticulously crafted toy soldiers in diverse sizes, and accessory items designed to enhance dioramas. The company prides itself on both the quality of its products and the richness of the storytelling they enable, bringing history to life through detailed figures and sets. In addition to traditional toy soldiers, they also feature limited edition and vintage figures, appealing to serious collectors. Their commitment to sourcing and buying private collections ensures a continual influx of new items that can sometimes be hard to find. With ongoing special promotions and seasonal sales, customers have opportunities to acquire items at attractive prices, enhancing the overall shopping experience. The company also guarantees careful handling and shipping of products, focusing on customer satisfaction. For enthusiasts looking to expand their collections or those new to this niche market, the supplier serves as a trusted resource. They invite potential customers to explore their wide array of offerings further by visiting their website or reaching out directly for personalized inquiries.

Marx, Paragon Scenics, Geptech, Imex, Deluxe Reading

Supplier name

Wholesalers, Manufacturers

Increasing

32.3% Growth

Strong buyer appeal as an affordable, giftable indoor play space for kids. Drives purchases from parents and relatives seeking imaginative play and a cozy nook, with a broad audience and repeat gifting potential