Action Figure Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
                                
                                    Strong collectible and gift appeal drives consistent interest from both kids and adult fans. The $16–$32 price band supports impulse buys and multi-unit orders, while compact size keeps shipping costs predictable and returns manageable. Visual merchandising (photos, variants) and limited shelf space needs make it easy to list, store, and fulfill in an eCommerce store.
December is the annual high due to holiday gifting; with August as the current month, lock in purchase orders now to avoid Q4 stockouts, target delivery by October, and have listings live by early November. Prioritize a varied assortment to capture different fandoms and age groups, and plan promotions around late November to maximize conversion into the seasonal peak.
                                
                                                        
                                                                    Seasonal
                                    Peak month: December
                                                            
                         
                                                            
                            Product details
                            
                                
                                                                                                                                                    
                                            
                                            
                                                                    
                            
                        
                                                    
                                                                            
                                             Key details
 Key details
                                            - 
                                                        
                                                        $24
- 
                                                        
                                                        $16 - $32
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                                                        High Month DecemberLow Month June
Dropship products for Action Figure
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
 
                                        JOYTOY Warhammer 40K Ultramarines Intercessors Action Figure
                                        USD $0
                                     
                                        Articulated 3D Printed Action Figure with Accessories
                                        USD $8.26
                                     
                                        Warhammer 40K Adeptus Custodes Action Figure Collectible
                                        USD $35.7
                                     
                                        Movable Robot Action Figure Model for Creative Play
                                        USD $1.03
                                     
                                        Vibrant Articulated 3D Printed Dragon Figure
                                        USD $0.84
                                     
                                        Haunted House Halloween Skeleton Decoration Figure
                                        USD $8.46
                                     
                                        Hand Painted Jesus Figure Resin Decorative Statue
                                        USD $4.04
                                     
                                        Adjustable Anime Figure Display Stand for Dolls
                                        USD $0.97
                                     
                                        Lifelike Santa Claus Decorative Figure for Christmas
                                        USD $8.35
                                     
                                        Giant Figure Balloon Filling Box with Lights
                                        USD $23.69
                                     
                                        Realistic Raccoon Plush Toy and Decorative Figure
                                        USD $5.01
                                     
                                        Gothic Black Robed Girl Anime Figure Statue
                                        USD $6.93
                                    Top suppliers for “Action Figure”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
                        Country
                        Supplier type
                        About
                                Brands
                            Supplier name
                        Wholesalers
                        Operating in the collectible toys and action figures industry, this company stands out as a prominent wholesale distribution and related services provider. They focus on delivering essential logistical solutions, ensuring that products reach customers efficiently and effectively. The company offers a comprehensive suite of services, including fulfillment and shipping, which features gift wrapping and personalized messaging to enhance customer satisfaction.
Their main commitment is to maintain high standards in customer service, emphasizing a swift turnaround on orders placed. New products are made available quickly, often shipped within 2-3 business days from order receipt. The team works diligently to uphold strong relationships with their customer base, underscoring the importance of maintaining a high-quality service experience.
In addition to distribution services, they have made significant investments in their logistics capabilities, providing warehousing services like order consolidation and direct shipping to Fulfillment by Amazon (FBA) locations. Furthermore, they offer a user-friendly account portal, granting clients 24/7 access to vital account information, including order status and shipping tracking. With no minimum order requirement after the initial order and the ability to provide product images for seller use, they aim to simplify the distribution process.
The company prides itself on their range of fully licensed products sourced from top manufacturers across the industry. Their dedication to detail and customer focus makes them an exceptional choice for those looking to engage in the collectible toy marketplace. For additional information, feel free to visit their website or reach out directly to their team.
                                First 4 Figures, Dc Direct, Kotobukiya, Kidrobot, Mcfarlane Toys, Mego, Mattel, Bandai, Fisher-Price, Funko, Neca, Nintendo, Mondo, Square Enix, Wizkids, Iron Studios, Bioworld, Sega, Eaglemoss Publications<span class="list-helper-toggle-more-text"> and <a href="#">73 more</a></span><span class="list-helper-more-text d-none">, Factory Entertainment,  Freeing,  Good Smile Company,  Icon Heroes,  Medicom,  Mega House,  Mezco Toyz,  Playmates,  Ppw Toys,  Toynami,  Yamato Usa,  Banpresto,  Storm Collectibles,  Super7,  Beast Kingdom,  Sentinel,  Fantasy,  Auto World,  Greenlight Collectibles,  Jada Toys,  Tamashii Nations,  Furyu,  Abysse America,  Bitty Boomers,  Blitzway,  Boss Fight Studio,  Dark Horse Comics,  Disguise Limited,  Dynamic Forces,  Fanwraps,  Gentle Giant Studios,  Hasbro Inc,  Paladone,  The Noble Collection,  Threezero,  Benelic,  Winning Moves Games,  Trick Or Treat Studios,  Taito,  Hiya Toys,  Blokees,  Fright Rags,  Royal Bobbles,  Yolopark,  B2Five,  Bleacher Creatures,  Dst,  Ensky,  Exquisite Gaming,  Flame Toys,  Hl Pro,  Jewelm Llc,  Joseph Enterprises,  Joytoy,  Just Funky,  Lechery,  Major Bendies,  Marushin,  Monogram International,  Pure Arts,  Quarantine Studio,  Sd Toys,  Sekiguchi,  Seven20,  Surreal Entertainment,  Syndicate Collectibles,  Tcg Toys,  The Coop,  The Loyal Subjects,  The Nacelle Company,  Titan Books,  Usaopoly Inc,  Zing Toys</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
                            Supplier name
                        Manufacturers
                        In the toy manufacturing industry, this supplier offers a comprehensive range of custom action figures, vinyl toys, and related products. Established in 2005, their expertise spans over 17 years, positioning them as a reliable partner for brands seeking high-quality, customizable toy solutions. 
With a commitment to eco-friendly materials, all products are crafted to meet rigorous safety standards, including EN71, CA65, and CPSIA certifications. Their production capabilities are robust, capable of handling large orders efficiently, with a minimum order quantity as low as one piece for samples and competitive bulk orders for custom figures.
The supplier’s facility boasts advanced production equipment, including injection machines and quality control teams, ensuring that each toy meets the expected quality requirements. They provide a seamless process from design to delivery, including artwork design, prototyping, molding, and packaging services. 
Clients are invited to send their designs for prototypes, which can typically be produced within 7-9 working days. This supplier has collaborated with well-known brands such as Funko, Disney, and Hasbro, demonstrating their ability to meet the diverse needs of major players in the toy industry. 
For businesses looking to create unique toys and figures, this supplier offers a one-stop solution with a focus on quality control and customer satisfaction. They encourage interested parties to visit their website or reach out directly for more information.
                                Kidrobot,  Mcdonald's,  Hasbro,  Disney,  Funko,  Starbucks,  Youtooz,  Martian Toys
                            Supplier name
                        Liquidators
                        Operating within the wholesale and clearance merchandise sector, this supplier has cultivated a robust portfolio of products, catering to varied markets from home goods to toys and collectibles. Established in 2006, they bring over 50 years of combined expertise in sourcing and selling surplus inventory, ensuring their clients access to unique products at competitive prices. 
The supplier specializes in branded merchandise, providing an extensive array of items across multiple categories. Their product offerings include everything from homeware and gift items to a comprehensive selection of toys and games, making them a reliable resource for both individual consumers and businesses seeking quality products. Their expertise allows them to navigate the complexities of the clearance market efficiently, delivering value and satisfaction to their customers.
In addition to their impressive product assortment, the supplier prides itself on exceptional customer service. They offer personalized assistance aimed at helping businesses thrive. Whether it's answering questions or providing tailored recommendations, their team is dedicated to supporting every client's unique needs.
For those interested in exploring their product range or learning more about their services, they invite you to visit their website or contact them directly for additional information. A commitment to customer satisfaction and a comprehensive understanding of the marketplace underpin their operations, making this supplier a trusted partner for many retailers and businesses.
                                Hot Toys,  My Hero Academia,  Jujutsu Kaisen,  Mcfarlane,  One Piece,  Pop!,  Nendoroid
                            Supplier name
                        Wholesalers
                        In the collectibles industry, the supplier is a prominent name that brings iconic characters from movies, music, and video games into collectors’ hands. They offer a diverse range of products, including detailed action figures, meticulously crafted statues, and captivating dioramas that appeal to a wide variety of enthusiasts. Giftware and prop replicas further expand their extensive catalog, ensuring there is something for every collector’s taste. With a commitment to quality and authenticity, each item is designed to be a treasured piece of popular culture memorabilia. The supplier often celebrates significant anniversaries and events with special releases, making it a go-to source for exclusive and limited edition items. Their dedication to fans is evident through interactive events and downloadable visual guides that support and enhance the collecting experience. This supplier remains at the forefront of the collectibles market, consistently delivering exceptional products that resonate with collectors worldwide. For more information, please visit the website or contact directly.
                                Neca
                            Supplier name
                        Manufacturers
                        In the plastic products and toys sector, this company stands out as a leading sourcing agent, dedicated to transforming product concepts into market-ready solutions. With a robust presence in China, they streamline the complexities of international manufacturing, making it easier for businesses to bring their innovations to life.
The team boasts more than a decade of experience, thriving on navigating the challenges of overseas sourcing, including communication barriers, product development delays, and inconsistent quality. By employing bilingual sourcing agents, they ensure clear communication with Chinese manufacturers, translating specifications accurately and bridging cultural gaps. This fosters a smoother collaboration and minimizes misunderstandings.
Their comprehensive service extends to product development, quality assurance, and logistics management. R&D engineers work diligently to convert initial ideas into detailed 3D models and functional prototypes. The company takes pride in its rigorous quality control processes, implementing inspections at every production stage to uphold high standards and consistency.
Cost management is another critical focus; the purchasing team engages multiple suppliers to ensure competitive pricing while maintaining quality. By creating a transparent pricing structure, they alleviate financial uncertainties often associated with sourcing.
As your dedicated sourcing partner, they manage the complete journey from product conception to delivery, ensuring smooth shipping logistics and thorough after-sales support. For businesses looking to overcome manufacturing challenges while ensuring product excellence, this company offers unrivaled expertise and resources. For further inquiries, prospective partners are encouraged to visit the website or reach out directly.
                                World Of Toys
                            Supplier name
                        Wholesalers
                        Operating in the dynamic toy and collectible industry, this supplier emphasizes a strong partnership with renowned manufacturers, ensuring a broad selection of popular and innovative products. Their extensive catalog includes action figures, interactive toys, electronic toys, and more, catering to various age groups and interests.
Since its establishment in 2009, the supplier has consistently prioritized top-notch service for both retail customers and suppliers. Their focus on trends and popular licenses reflects their commitment to bringing the latest and greatest toys to market. This dedication, coupled with strategic partnerships, has enabled them to become a trusted distributor throughout the UK and Ireland.
The supplier is known for its offerings of exclusive products from major brands, ensuring customers have access to sought-after collectibles and playthings. With a belief in exceeding customer expectations, they guarantee the best availability of trending and licensed items, helping retailers maintain a competitive edge.
Their user-friendly website enhances the shopping experience, allowing customers to easily navigate through collections and find exactly what they need. Those interested in learning more about their vast product selection are encouraged to visit the website or get in touch directly for more information.
                                Disney,  Marvel,  Bluey,  Minecraft,  Hello Kitty,  Moana,  Neopets,  Care Bears,  Five Nights At Freddy's,  Snoopy,  Shrek,  One Piece,  Demon Slayer,  Adrenalyn Xl,  La Babies,  Poppy Playtime
                            Supplier name
                        Dropshippers
                        Operating within the toy and educational products industry, this supplier is dedicated to providing an extensive collection of innovative and fun items designed for children of all ages. Their offerings include action figures, arts and crafts supplies, building blocks, dolls, footwear, games, and much more. Each product is carefully curated to promote imaginative play and educational development, ensuring that children have access to the best toys available.
The supplier prides itself on collaborating with well-known brands, bringing trusted quality and excitement to its customers. They focus on delivering unparalleled shopping experiences that cater to various interests and developmental stages, making it easy for parents and guardians to find the perfect products for their children. Whether it’s for birthday celebrations, holiday gifts, or everyday play, this supplier has a commitment to providing high-quality and diverse product selections.
In addition to their wide array of toys, they also emphasize customer satisfaction through features like free shipping on orders exceeding certain amounts and secure checkout options. With a deeply rooted commitment to quality and service, this supplier invites customers to explore their offerings further. For additional details on their unique products and to discover the latest collections, please visit the website or contact them directly.
                                Mattel,  Hasbro,  Leapfrog,  Crayola,  Fisher-Price,  Intex,  Lego,  Vtech,  Eurographics,  Ceaco,  Clementoni,  Mini Brands,  Swimways
                            Supplier name
                        Manufacturers
                        As a prominent player in the toy manufacturing industry, this company excels in producing a diverse range of imaginative products, including vinyl figures, plush toys, and polystone figurines. With a steadfast commitment to quality, they ensure that every toy not only meets safety standards but also brings joy to collectors and fans alike.
Their process revolves around collaboration with clients, enabling the creation of custom toys and collectibles tailored to specific needs. These offerings often include exclusive collector’s editions, convention exclusives, and limited runs that are designed to capture the hearts of fans and stand out in the marketplace.
The company prides itself on working with some of the most renowned game studios and creative brands, bringing together design expertise and a shared passion for toys and collectibles. This partnership approach fosters innovation and hones the delivery of products that both excite and engage the targeted audiences.
Beyond product creation, they emphasize ethical manufacturing practices and a dedication to perfectionist quality, ensuring each item adheres to the highest standards. Their team consists of passionate individuals who thrive on creativity and quality service, making the toy-making journey not just about business, but about spreading joy and happiness.
For anyone interested in learning more about their unique offerings or process, additional information is available on their website or through direct contact.
                                Not available
                            Supplier name
                        Manufacturers
                        Operating within the advanced manufacturing sector, this esteemed organization is recognized for its cutting-edge 3D printing solutions, catering to a wide array of industries, including automotive, medical, and engineering. With an emphasis on quality and efficiency, the business has developed a robust portfolio of high-performance 3D printers and materials.
Their flagship products, including the Form 4L and Form 4, showcase exceptional print success rates, reaching over 99%, as validated by comprehensive third-party tests. These machines empower professionals to produce intricate designs and prototypes swiftly, significantly enhancing productivity and market response times.
Equipped with an extensive range of materials designed for specific applications, the company provides tailored solutions that meet the diverse needs of its clients. From biocompatible materials for the medical field to tough engineering resins for industrial applications, their offerings are unparalleled in versatility and performance.
The organization is also deeply committed to supporting educational institutions, ensuring that the next generation of innovators has access to state-of-the-art technology. With custom pricing models and dedicated support, they provide invaluable resources for learning and experimentation.
For organizations seeking to leverage advanced 3D printing technology, this supplier stands ready to assist. Further details about their products, solutions, and support services can be found on their website or through direct inquiry.
                                Formlabs
                            Supplier name
                        Manufacturers
                        Operating in the vibrant action figure and model kit market, this supplier brings together a rich array of products designed for enthusiasts and collectors alike. From intricate model kits to highly detailed action figures, the offerings cater to a wide spectrum of fandoms and creative passions.
The supplier prides itself on innovation and a commitment to quality, ensuring that each product reflects the artistry and craftsmanship that collectors desire. With categories spanning various popular series, including well-known franchises, they provide options for both seasoned collectors and newcomers looking to dive into the exciting world of action figures and model kits.
Furthermore, their curated selection includes exclusive and limited-edition items that resonate with passionate fans, making it a hub for unique finds. Whether exploring classic models or the latest releases, customers can expect exceptional service and support.
For those interested in discovering more about the extensive range of products, the supplier welcomes visits to their website, where detailed listings and new arrivals are updated regularly. Additionally, inquiries can be directed to their contact options for personalized assistance and guidance. Your journey into the world of collectibles and imagination starts here.
                                Hasbro,  Bandai,  Dragon Shield,  Good Smile Company,  Ultra Pro,  Medicom Toy,  Mastermind Creations
                            Related products
Action Figures
                                    Decreasing
                        
    -44.7%
                Growth
            
            Strong buyer appeal comes from collectability, fandom, and giftability, attracting both collectors and parents. The accessible $15–$34 price point encourages multi-unit baskets and repeat purchases as buyers complete sets, with demand often tied to popular franchises and nostalgia
Star Wars Lego
                                    Increasing
                        
    39.4%
                Growth
            
            Licensed construction sets with an iconic sci‑fi IP drive consistent demand from collectors, gift‑givers, and families. Buyers value nostalgia, display‑worthiness, and collectability, leading to repeat purchases and multi‑item carts
Lego
                                    Decreasing
                        
    -9%
                Growth
            
            Iconic brick‑building sets with strong brand recognition drive steady demand, appealing to both kids and adult hobbyists. Buyers are drawn by creative play value, collectability, and giftability, supporting repeat purchases
Ride-on Car
                                    Increasing
                        
    122.5%
                Growth
            
            High-appeal, giftable kids’ item that consistently converts during Q4 due to its “wow” factor and perceived value. Typical selling price of $108–$210 positions it as a mid-tier big gift that can lift AOV and attract gift shoppers
Children's Toys
                                    Increasing
                        
    77.7%
                Growth
            
            Broad, recurring demand from parents and gift‑givers drives strong conversion near gifting occasions, with steady birthday purchases year‑round. The $12–$27 price band is impulse‑friendly, supports multi‑unit baskets, and works well as add‑ons or bundles in an eCommerce store
Kids Snowball
                                    Decreasing
                        
    -68.4%
                Growth
            
            Demand is driven by holiday gifting and winter play; buyers look for kid-focused, seasonal novelties in December. The $10–$22 price point fits stocking-stuffer and impulse-add-on thresholds, making it easy to bundle and to lift cart value with low friction
Toy Robot
                                    Decreasing
                        
    -4.8%
                Growth
            
            Buyers gravitate to this item for its novelty and play value, making it a popular, giftable tech toy for kids and enthusiasts. The $17–$36 price band is accessible and impulse-friendly, supporting broad appeal and easy add-to-cart decisions in an eCommerce store
Baby Toy
                                    Increasing
                        
    6.1%
                Growth
            
            High gift-driven demand from parents and relatives for baby showers, first birthdays, and holiday gifting. The $9–$23 price point fits impulse buys and stocking stuffers, enabling multi-unit orders and bundling; buyers prioritize age-appropriate, safe, and engaging options that support early development
Wooden Animal Toy
                                    Decreasing
                        
    -51.8%
                Growth
            
            Appeals to buyers seeking timeless, screen-free play with a durable, natural look and feel. Often chosen by parents and gift‑givers for educational, imaginative play and nursery decor, and perceived as a quality, longer‑lasting alternative to plastic
Children’s Toys
                                    Decreasing
                        
    -81.9%
                Growth
            
            Broad, evergreen appeal for buyers seeking gifts and engaging play, with frequent purchases driven by birthdays and small occasions. The $14–$29 price band supports impulse conversion and add-on sales, and a wide assortment enables bundling and upsells across themes and interests
Wood Toys
                                    Decreasing
                        
    -0.1%
                Growth
            
            Timeless, durable, and plastic-free, these appeal to buyers seeking eco-friendly, giftable play options with a classic aesthetic. The $12–$24 price band fits impulse gifts and add-on items, and supports simple bundles or themed sets to lift average order value
Avengers
                                    Increasing
                        
    103.6%
                Growth
            
            Well-known superhero franchise with broad recognition and an active fanbase; buyers are driven by character affinity, gifting, and collectability. The $10–$30 price band suits impulse buys and add-ons, enabling bundles and low-friction upsells that can lift AOV and repeat purchases
Toy Vehicles
                                    Decreasing
                        
    -0.3%
                Growth
            
            Strong buyer interest comes from giftability, imaginative play, and collectability, leading to repeat purchases when variety is offered. The $14–$27 price range hits an accessible impulse/gift sweet spot and supports bundles or multi-packs to lift AOV
Stuffed Animals
                                    Decreasing
                        
    -8.2%
                Growth
            
            Broad appeal spans children, teens, and gift-givers seeking cute, comforting, and collectible items. Buyers respond to soft tactile feel, character/animal variety, and display-friendly aesthetics; the $10–$25 price point supports impulse buys, add-ons, and bundling
Teddy Bear
                                    Decreasing
                        
    -23.4%
                Growth
            
            Classic, sentimental gift with broad age and occasion appeal (romance, birthdays, get-well, congratulations). Priced at $16–$32, it sits in an easy-to-gift range that converts well and supports bundling with flowers, chocolates, or cards to lift AOV
Xbox Games
                                    Decreasing
                        
    -7.4%
                Growth
            
            Strong buyer appeal driven by recognizable franchises, multiplayer/social play, and giftability; steady baseline demand with a pronounced holiday spike. The $20–$50 price point supports impulse buys, bundles, and repeat purchases, making it a reliable traffic and conversion driver for an eCommerce store
Toys
                                    Decreasing
                        
    -9.1%
                Growth
            
            Strong buyer appeal is driven by gift-giving, entertainment, and educational value, with many purchases made for children and as stocking stuffers. The $10–$25 price band supports impulse buys, easy gifting, and bundle opportunities to lift order value, especially with age-appropriate, trendy, or licensed items that feel “giftable
Space Toys
                                    Increasing
                        
    7.9%
                Growth
            
            Broad, evergreen interest from buyers who like space-themed gifts makes this a reliable traffic driver, with strong giftability and impulse-buy potential. The $12–$28 price band supports add‑on and bundle strategies without discounting heavily, and the theme photographs well for ad creatives and PDPs, aiding click‑through and conversion
Plastic Blocks
                                    Increasing
                        
    29.7%
                Growth
            
            Broad appeal, open-ended play, and perceived educational value make these blocks attractive to buyers, with the $15–$26 price point fitting gifts and impulse purchases. They lend themselves to repeat buys via add-on sets and bundling with other kids’ activities, supporting basket size and cross-sell strategies
Barbie Dolls
                                    Increasing
                        
    22.9%
                Growth
            
            High brand recognition and cross-generational appeal drive consistent interest from both gift givers and collectors. Buyers look for fashion/role‑play, variety, and collectability, leading to repeat purchases on outfits and accessories