Licensed Toys Market Trends, Forecast & Insights [2025]

Last updated Mar 7, 2025
Licensed Toys are a captivating product category that appeals to both children and collectors alike, making them an enticing addition for sellers looking to engage a broad range of buyers. With prices typically ranging from $15 to $50, they offer significant margins while catering to a variety of interests, from popular franchises to limited editions. The market for licensed toys sees a surge in demand during the holiday season, particularly in late Q3 and Q4, so now is an ideal time for sellers to consider incorporating these products into their eCommerce store to capitalize on the upcoming shopping period.
Seasonal Peak month: February
Key details
  • $34
  • $14 - $70
  • High Month February
    Low Month January
Relative Interest
 
Seasonality
High Month Feb
Low Month Jan

Key details
  • $34
  • $14 - $70
  • High Month February
    Low Month January

Dropship products for Licensed Toys

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

CCA 1:12 Yamaha YZF-R1 Alloy Motocross Licensed Motorcycle Model Toy Car Collection Gift Static die Casting Production
CCA 1:12 Yamaha YZF-R1 Alloy Motocross Licensed Motorcycle Model Toy Car Collection Gift Static die Casting Production
USD $14.76
CCA 1:12 Kawasaki Ninja H2R Alloy Motocross Licensed Motorcycle Model Toy Car Collection Gift Static die Casting Production
CCA 1:12 Kawasaki Ninja H2R Alloy Motocross Licensed Motorcycle Model Toy Car Collection Gift Static die Casting Production
USD $0
​Formula1 F1 T-shirt For Men Lewis Hamilton Merchandise Official Licensed Racing Gear T-Shirts Fan Gifts with Exclusive Design​
​Formula1 F1 T-shirt For Men Lewis Hamilton Merchandise Official Licensed Racing Gear T-Shirts Fan Gifts with Exclusive Design​
USD $9.03
MC Game Pig Light With Sound Officially Licensed Handheld Night Light And Fun Toy For Kids Room Decor Gift For Gamers
MC Game Pig Light With Sound Officially Licensed Handheld Night Light And Fun Toy For Kids Room Decor Gift For Gamers
USD $7.48
Officially Licensed decoder ATS120 Pro V4.1x SI4732 FM AM LSB USB SBB RDS Full Band Radio Receiver Digital Decoder with TFT LCD
Officially Licensed decoder ATS120 Pro V4.1x SI4732 FM AM LSB USB SBB RDS Full Band Radio Receiver Digital Decoder with TFT LCD
USD $126.79
MC Game Cute Fox Night Light Soft Orange Glow Officially Licensed Decor And Desk Lamp For Gaming Room Or Kids And Tween Bedroom
MC Game Cute Fox Night Light Soft Orange Glow Officially Licensed Decor And Desk Lamp For Gaming Room Or Kids And Tween Bedroom
USD $19.2
Dancing Bee Toy Electric Toys Musical Toys Electronic Cartoon Bee Preschool Learning Toys Educational Toys Interactive Singing
Dancing Bee Toy Electric Toys Musical Toys Electronic Cartoon Bee Preschool Learning Toys Educational Toys Interactive Singing
USD $9.33
KIDNOAM Beach sand shovel toys snow toys set craftsman toys parent-child interactive toys beach toys Halloween Christmas gift
KIDNOAM Beach sand shovel toys snow toys set craftsman toys parent-child interactive toys beach toys Halloween Christmas gift
USD $3.53
Fidget Toys Cute Pig Squishy Toys Piggy Squeeze Toys Cute Pigman Sensory Stress Toys Stress Relief Toys for Kids and Adults
Fidget Toys Cute Pig Squishy Toys Piggy Squeeze Toys Cute Pigman Sensory Stress Toys Stress Relief Toys for Kids and Adults
USD $2.93
Magnetic Building Blocks DIY Magnets Toys medium size STEM Toys Construction Toys Learning Educational Magnet Toys
Magnetic Building Blocks DIY Magnets Toys medium size STEM Toys Construction Toys Learning Educational Magnet Toys
USD $3.25
Numbers Letters Suction Cup Toys For Kids, Sensory Sucker Toys, Bath Toys For Toddlers, Educational Toys For Boys And Girls
Numbers Letters Suction Cup Toys For Kids, Sensory Sucker Toys, Bath Toys For Toddlers, Educational Toys For Boys And Girls
USD $3.03
Fidget Anti-stress Toys for Children Adult Offices Stress Relieving Toys Autism Sensory Toys Boys Girls Stress Relief Toys Gifts
Fidget Anti-stress Toys for Children Adult Offices Stress Relieving Toys Autism Sensory Toys Boys Girls Stress Relief Toys Gifts
USD $2.17
Top suppliers for “Licensed Toys”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating within the dynamic toys and games industry, this supplier specializes in providing an extensive range of products that cater to various customer needs. From outdoor play essentials to seasonal decorations, the company prides itself on offering high-quality merchandise suitable for all ages. The supplier's catalog is diversified, featuring categories such as licensed toys and games, which appeal to both children and collectors alike. Additionally, their home and kitchen products reflect a commitment to enhancing everyday living through functional and stylish designs. With a focus on customer satisfaction, this supplier actively engages with businesses to fulfill their specific requirements, ensuring that quality and affordability go hand in hand. Their strategic location enables quick distribution and efficient service, making them a reliable partner in the industry. For more insights into their product offerings or to explore potential collaborations, prospective customers are encouraged to visit the website or reach out directly for personalized assistance and further information.
Not available
Supplier name
 
Wholesalers
In the vibrant toy industry, this supplier stands out for its wide-ranging inventory that appeals to children of all ages. They prioritize quality and innovation, offering products that not only entertain but also promote creativity and learning. From action figures and dolls to educational toys and craft sets, their selection is designed to enrich playtime experiences. Their commitment to customer satisfaction is evident through competitive pricing and a unique selection of items, making them a preferred choice for retailers. They understand the importance of staying ahead in a dynamic market and continuously update their inventory to include trending toys and games. In addition to classic toys, they provide a selection of seasonal items that cater to various festivities, ensuring that retailers can offer fresh choices year-round. Their diverse array also includes licensed toys from popular franchises, appealing to fans and collectors alike. This supplier not only focuses on delivering quality but also emphasizes the importance of fostering connections within the toy community. Interested parties are welcomed to explore the full range of offerings by visiting their website or making direct inquiries for tailored assistance.
Cra-Z-Art, Matchbox, Mattel, Hasbro, Funko, Little Tikes, Nickelodeon, Wilson, Fisher Price, Playdoh, Sonic, Spin Master, Empiresimport, Dream Ella
Supplier name
 
Wholesalers
Operating in the entertainment and retail industry, this premier distributor stands out for its extensive range of products, which includes DVD and Blu-ray movies, video games, licensed coloring activity books, and toys. With a commitment to helping clients increase their profits, the distributor offers an impressive inventory that caters to various consumer interests and age groups. The company is well-regarded for its dedicated approach to providing high-quality products and exceptional customer service. By focusing on popular and trending titles in the market, the distributor ensures that its offerings remain relevant and appealing to a wide audience. Additionally, the availability of a consignment program demonstrates its flexibility and willingness to work with retailers to maximize their success. Furthermore, the incorporation of cutting-edge virtual reality experiences into its product lineup positions the distributor as a forward-thinking player in the market. By providing access to innovative entertainment options, the company not only meets current consumer trends but also enhances the shopping experience for end-users. For those interested in exploring the extensive product catalog and discovering how this distributor can support their business needs, it is encouraged to visit the website or contact directly for further information and tailored solutions.
Not available
Supplier name
 
Wholesalers
Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.
Not available
Supplier name
 
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
Supplier name
 
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space. Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes. In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets. With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs. For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
 
Dropshippers, Wholesalers, Manufacturers
Skillmatics develop innovative educational products for children, which build core skills and reinforce key learning concepts – all through the joy of play! Our team of educationalists has developed a range of products that engage young learners as they experience the enduring joy of discovery and self-learning.
Skillmatics
Supplier name
 
Wholesalers
This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety. With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience. Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle. Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses. To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.
Discover Over 60
Supplier name
 
Wholesalers
Engaged in the collectibles and model industry, this supplier specializes in high-quality diecast and plastic scale models, catering to enthusiasts and collectors worldwide. With an extensive catalog that includes vehicles from notable brands, aircraft, and military models, the business differentiates itself by offering unique, limited-edition pieces that truly appeal to collectors. Each model is crafted with precision, ensuring attention to detail and authenticity, providing a realistic representation of the originals. The supplier’s selection not only covers classic cars, motorcycles, and trucks but also features specialized categories such as aircraft and military models, making it a one-stop destination for collectors of varied interests. This inclusive approach enables customers to find models that represent their personal ethos and passions. To enhance the customer experience, the supplier prides itself on exceptional service, offering assistance and expertise to guide customers through their purchasing process. Whether searching for a specific model or exploring new arrivals, customers can expect knowledgeable support. For more information about their exciting offerings and to explore the entire range of products, visit the website or reach out directly. This supplier is committed to connecting with enthusiasts and providing them with the models they love.
Greenlight, M2 Machines, Hot Wheels, Diecast Masters, Jada, Bbr
Supplier name
 
Wholesalers
Operating in the home décor industry, this supplier provides a diverse selection of charming and unique products designed to enhance personal and commercial spaces. Their offerings range from decorative signs and wall art to kitchen accessories and seasonal decorations. With a commitment to quality and creativity, the supplier focuses on delivering items that not only serve functional purposes but also add a decorative touch to any environment. From whimsical gifts to stylish home accents, their products cater to various tastes and preferences while maintaining an emphasis on artistic design. In addition to their impressive product range, the supplier prides itself on excellent customer service. They provide wholesale opportunities, enabling businesses to benefit from competitive pricing and exclusive collections. Their dedicated sales managers and customer support team ensure that partners receive the assistance they need to succeed. For those seeking to explore the collection further, detailed product listings and special promotions are available online. Customers are encouraged to visit the website or get in touch for more information about specific products or services offered. The supplier welcomes inquiries and looks forward to assisting customers with their home décor needs.
Kathy, Friendship Heart Gallery, Trash Talk

Related products

Mini Small Plush Rabbit
Decreasing
-60% Growth
The Mini Small Plush Rabbit is an adorable and soft toy that appeals to buyers seeking comforts and companionship, making it an excellent addition for sellers targeting the children's and gift markets. With a price range of $15 - $25, this product attracts value-conscious buyers looking for high-quality plush toys
Teepee
Decreasing
-20.9% Growth
Teepees, designed for fun and creativity, appeal to both children and families looking for unique play and décor options. Their versatility makes them ideal for indoor and outdoor use, capturing buyers' interest as a trendy item for playrooms, backyards, or campsites
Kids Silicon Duck Toy
Decreasing
-9900% Growth
The Kids Silicon Duck Toy is a vibrant, safe, and durable bathing accessory that appeals to parents seeking fun and engaging toys for their children. Priced between $10 and $18, this product caters to budget-conscious buyers looking for quality items
Kids Wooden Sand Tray
Decreasing
-375% Growth
The Kids Wooden Sand Tray offers a versatile play experience for young buyers, encouraging creativity and sensory development. With a typical selling price range of $16 to $71, sellers can cater to various budgets, making it an appealing addition to their eCommerce store
Kids Silicone Mouse
Decreasing
-375% Growth
The Kids Silicone Mouse is an engaging and safe product designed for children, appealing to buyers seeking fun yet practical items. It features a colorful, ergonomic design that aids in fine motor development while providing a sensory experience
Kids Mini Flying Kit
Decreasing
-60% Growth
The Kids Mini Flying Kit is an engaging and educational toy that encourages creativity and motor skills development in children. Priced between $15 and $25, it appeals to buyers looking for innovative and interactive products for kids
Flying Toys
Decreasing
-31.4% Growth
Flying Toys are engaging and entertaining products that capture the attention of both children and adults, making them a versatile addition for sellers looking to attract a wide customer base. With an average selling price between $15 and $25, these toys offer a balance of affordability and quality, appealing to buyers seeking fun outdoor activities or indoor entertainment
Plushie Toy
Increasing
12.2% Growth
Plushie Toys are highly sought-after products that appeal to buyers of all ages, making them a versatile addition for sellers looking to enhance their eCommerce store offerings. With a typical selling price range of $13 to $24, these toys cater to budget-conscious buyers while also attracting premium shoppers seeking unique designs
Mini Rubber Play Toy
Decreasing
-9900% Growth
The Mini Rubber Play Toy is a versatile and engaging product designed to captivate buyers looking for fun and durable play options for pets. With a typical selling price range of $9 - $14, this toy appeals to budget-conscious buyers while ensuring quality and excitement
Children's Toys
Decreasing
-35% Growth
Children's Toys represent a lucrative opportunity for sellers looking to tap into a consistently high-demand market. With a broad price range varying from $5 to $50, there is potential to cater to diverse buyer budgets
Translucent Tech Doll Stand
Decreasing
-9900% Growth
The Translucent Tech Doll Stand is an innovative accessory designed to enhance the display of collectible dolls, appealing to both hobbyists and serious collectors. With a typical selling price range of $9 - $20, sellers can attract buyers interested in quality display solutions that elevate their collections
Plush Toys
Increasing
7.3% Growth
Plush Toys offer a wide appeal to buyers, thanks to their comforting and adorable designs that cater to different age groups, from infants to adults. With a typical price range of $15 - $30, sellers can tap into the sentimental and emotional value these products bring, making them perfect for gifts and collectibles
Kids Cube Toy
Decreasing
-63% Growth
Kids Cube Toy is an engaging and educational product designed to enhance children's cognitive and motor skills. This versatile toy appeals to parents seeking fun yet developmental play options for their young ones
Disney Toys
Decreasing
-41.6% Growth
Disney Toys, known for their popularity among children and collectors alike, present a significant opportunity for sellers to engage with a broad audience. With a diverse range of product offerings, from plush toys to action figures, these items typically retail between $15 to $50, appealing to both budget-conscious buyers and those willing to spend on high-quality collectibles
Kids Wooden Cartoon Stickers
Decreasing
-375% Growth
Kids Wooden Cartoon Stickers offer a whimsical and engaging option for sellers targeting young buyers and their parents. Priced between $7 and $14, these stickers provide an affordable and attractive product for eCommerce stores catering to the children's market
Kids Mini Smile Stick
The Kids Mini Smile Stick is an engaging and fun product that appeals to parents seeking entertaining and creative items for their children. Typically priced between $10 and $20, this product offers an affordable option for parents wanting to enhance playtime and encourage creativity in kids
Kids Wooden Christmas Hammer
Decreasing
-9900% Growth
The Kids Wooden Christmas Hammer is a unique and playful product that resonates well with parents looking for festive and engaging toys. Made from durable wood, this hammer offers both safety and longevity, making it an appealing choice for sellers targeting holiday shoppers
Lego
Decreasing
-25.2% Growth
Lego, a leading brand in construction toys, captivates buyers with its versatile and engaging building sets that promote creativity and critical thinking. With a typical selling price range of $15 to $45, it appeals to a broad audience, including children and adults alike, making it a popular choice for gifting
Pillow Pets
Decreasing
-39.8% Growth
Pillow Pets are versatile plush toys that transform into pillows, making them a unique offering for sellers targeting buyers seeking both comfort and fun. With their appeal to children and collectors alike, Pillow Pets typically retail between $20 and $30, providing a solid profit margin for sellers
Kids Wooden Cartoon Set
Decreasing
-9900% Growth
The Kids Wooden Cartoon Set offers an engaging and educational experience, making it an excellent choice for sellers aiming to attract buyers seeking high-quality, sustainable toys. Its appeal lies in its vibrant designs and the tactile nature of wooden materials, which resonate well with parents looking for safe and durable options for their children
Feedback