Licensed Toys Market Trends, Forecast & Insights [2025]

Last updated Mar 7, 2025
Licensed Toys are a captivating product category that appeals to both children and collectors alike, making them an enticing addition for sellers looking to engage a broad range of buyers. With prices typically ranging from $15 to $50, they offer significant margins while catering to a variety of interests, from popular franchises to limited editions. The market for licensed toys sees a surge in demand during the holiday season, particularly in late Q3 and Q4, so now is an ideal time for sellers to consider incorporating these products into their eCommerce store to capitalize on the upcoming shopping period.
Seasonal Peak month: February
Key details
  • $34
  • $14 - $70
  • High Month February
    Low Month January
Relative Interest
 
Seasonality
High Month Feb
Low Month Jan

Key details
  • $34
  • $14 - $70
  • High Month February
    Low Month January

Dropship products for Licensed Toys

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Recordable Voice Box for Plush Toys
Recordable Voice Box for Plush Toys
USD $0.71
Medieval Knight Action Figures Poseable Toys
Medieval Knight Action Figures Poseable Toys
USD $1.33
Creative Animal Shape Toothpaste Squeeze Toys
Creative Animal Shape Toothpaste Squeeze Toys
USD $0.75
Portable Foldable Baby Bathtub with Toys
Portable Foldable Baby Bathtub with Toys
USD $11.22
Large Foldable Baby Bathtub with Toys
Large Foldable Baby Bathtub with Toys
USD $18.31
Portable Foldable Baby Bathtub with Toys
Portable Foldable Baby Bathtub with Toys
USD $11.21
Indestructible Dog Toys for Aggressive Chewers
Indestructible Dog Toys for Aggressive Chewers
USD $8.5
Interactive Slipper Shape Dog Chew Toys
Interactive Slipper Shape Dog Chew Toys
USD $1.17
Realistic Miniature Goldfish Model Interactive Toys
Realistic Miniature Goldfish Model Interactive Toys
USD $0.35
Interactive Chew Toys for Indoor Pets
Interactive Chew Toys for Indoor Pets
USD $0.42
Portable Folding Baby Bathtub with Toys
Portable Folding Baby Bathtub with Toys
USD $33.21
Retractable Dog Toy Ball Thrower with Silicone Toys
Retractable Dog Toy Ball Thrower with Silicone Toys
USD $10.98
Top suppliers for “Licensed Toys”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Operating within the wholesale toy industry, this supplier specializes in offering an extensive assortment of toys, games, and educational products that cater to children across various age groups. With an impressive inventory, they provide everything from classic action figures to innovative art and craft sets, ensuring there's something for every young enthusiast. The supplier is committed to delivering high-quality products and remains at the forefront of market trends, keeping their catalog updated with the latest licenses and popular themes. Their collection includes well-known brands and engaging items that foster creativity and learning through play. They take pride in stocking licensed toys from beloved franchises, ensuring that every product resonates with its intended audience. In addition to toys, the supplier emphasizes educational value, offering products that build skills and promote cognitive development. The diverse selection is not only appealing to children but also meets the needs of parents and educators seeking quality and educational play options. Customers interested in exploring the full range of offerings are invited to visit the website or contact the supplier directly for detailed inquiries and assistance. This company is dedicated to making playtime educational and fun, aligning with the vision of parents and the developmental needs of children.
Cra-Z-Art, Mattel, Hasbro, Disney, Funko, Marvel, Nickelodeon, Pokemon, Fisher Price, Playdoh, Spin Master, Jakks, Empiresimport
Supplier name
 
Wholesalers
Operating within the dynamic toys and games industry, this supplier specializes in providing an extensive range of products that cater to various customer needs. From outdoor play essentials to seasonal decorations, the company prides itself on offering high-quality merchandise suitable for all ages. The supplier's catalog is diversified, featuring categories such as licensed toys and games, which appeal to both children and collectors alike. Additionally, their home and kitchen products reflect a commitment to enhancing everyday living through functional and stylish designs. With a focus on customer satisfaction, this supplier actively engages with businesses to fulfill their specific requirements, ensuring that quality and affordability go hand in hand. Their strategic location enables quick distribution and efficient service, making them a reliable partner in the industry. For more insights into their product offerings or to explore potential collaborations, prospective customers are encouraged to visit the website or reach out directly for personalized assistance and further information.
Not available
Supplier name
 
Wholesalers
Operating in the entertainment and retail industry, this premier distributor stands out for its extensive range of products, which includes DVD and Blu-ray movies, video games, licensed coloring activity books, and toys. With a commitment to helping clients increase their profits, the distributor offers an impressive inventory that caters to various consumer interests and age groups. The company is well-regarded for its dedicated approach to providing high-quality products and exceptional customer service. By focusing on popular and trending titles in the market, the distributor ensures that its offerings remain relevant and appealing to a wide audience. Additionally, the availability of a consignment program demonstrates its flexibility and willingness to work with retailers to maximize their success. Furthermore, the incorporation of cutting-edge virtual reality experiences into its product lineup positions the distributor as a forward-thinking player in the market. By providing access to innovative entertainment options, the company not only meets current consumer trends but also enhances the shopping experience for end-users. For those interested in exploring the extensive product catalog and discovering how this distributor can support their business needs, it is encouraged to visit the website or contact directly for further information and tailored solutions.
Not available
Supplier name
 
Wholesalers, Liquidators
This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more. Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.
Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Beauty and the Beast, Big Hero 6, Blaze, Bubble Guppies, Caillou, Captain America, Cars, Cinderella<span class="list-helper-toggle-more-text"> and <a href="#">56 more</a></span><span class="list-helper-more-text d-none">, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Masha and the Bear, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Shimmer and Shine, Skylanders, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toopy and Binoo, Toy Story, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers
Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.
Not available
Supplier name
 
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
Supplier name
 
Dropshippers, Wholesalers, Manufacturers
Skillmatics develop innovative educational products for children, which build core skills and reinforce key learning concepts – all through the joy of play! Our team of educationalists has developed a range of products that engage young learners as they experience the enduring joy of discovery and self-learning.
Skillmatics
Supplier name
 
Wholesalers
In the furniture industry, this supplier stands out by offering an extensive range of products that cater to various styles and tastes. From living room essentials like sofas and accent chairs to outdoor furniture sets that transform patios, their collection is designed to enhance any living space. In addition to traditional indoor furnishings, they provide an impressive selection of outdoor options, including dining sets, lounge chairs, and garden accessories. This ensures that every aspect of home decor and outdoor living can be addressed with quality pieces that reflect modern aesthetics. The supplier places a strong emphasis on versatility and innovation, believing that every home has the potential to reflect personalized style through carefully curated furniture selections. Beyond the traditional concept of furniture, they focus on creating an inviting atmosphere where customers can express their individuality and comfort. With a commitment to excellence, the supplier ensures that all products come with a guarantee of quality and functionality. Customers are encouraged to explore the diverse product range, which spans categories such as kitchen, dining, bathroom, and children's furniture, ensuring solutions for every room in the house. For those seeking further information or looking to explore the full range of offerings, inquiries can be made through their website or by reaching out directly for a personalized consultation. Discover how this supplier can transform spaces with their carefully crafted selections.
Not available
Supplier name
 
Wholesalers
Engaged in the collectibles and model industry, this supplier specializes in high-quality diecast and plastic scale models, catering to enthusiasts and collectors worldwide. With an extensive catalog that includes vehicles from notable brands, aircraft, and military models, the business differentiates itself by offering unique, limited-edition pieces that truly appeal to collectors. Each model is crafted with precision, ensuring attention to detail and authenticity, providing a realistic representation of the originals. The supplier’s selection not only covers classic cars, motorcycles, and trucks but also features specialized categories such as aircraft and military models, making it a one-stop destination for collectors of varied interests. This inclusive approach enables customers to find models that represent their personal ethos and passions. To enhance the customer experience, the supplier prides itself on exceptional service, offering assistance and expertise to guide customers through their purchasing process. Whether searching for a specific model or exploring new arrivals, customers can expect knowledgeable support. For more information about their exciting offerings and to explore the entire range of products, visit the website or reach out directly. This supplier is committed to connecting with enthusiasts and providing them with the models they love.
Greenlight, M2 Machines, Hot Wheels, Diecast Masters, Jada, Bbr
Supplier name
 
Wholesalers
Operating within the wholesale marketplace, this supplier offers an extensive range of products aimed at various industries, including retail, eCommerce, and discount stores. Their mission is to supply businesses with essential goods and specialized items to meet the evolving needs of consumers. With over 100 years of combined experience, they have established themselves as a leading UK wholesaler, driven by a commitment to quality and value. They proudly serve a wide array of clients, including pound shops, online retailers, government agencies, and market traders, ensuring that all businesses can access cost-effective solutions. The supplier continually evolves its product offerings by researching market trends and consumer behavior, ensuring their inventory reflects the latest demands. From toys and homeware to health and beauty products, each item is sourced from reliable manufacturers, providing customers with products that are both trusted and competitive in price. Emphasizing fast and efficient service, they prioritize customer satisfaction by dispatching orders promptly and accommodating specific business needs, such as stock increases during peak periods. Their approach to wholesale is transparent and customer-focused, aimed at empowering businesses to thrive in a challenging marketplace. For businesses looking to benefit from an extensive selection of affordable products, the supplier invites you to explore their offerings online or contact their team for personalized assistance.
Prima, Marksman, Elpine, Greenshield, Gem Imports, Dekton Tools

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