Licensed Toys Market Trends, Forecast & Insights [2025]

Last updated Mar 7, 2025

Licensed Toys are a captivating product category that appeals to both children and collectors alike, making them an enticing addition for sellers looking to engage a broad range of buyers. With prices typically ranging from $15 to $50, they offer significant margins while catering to a variety of interests, from popular franchises to limited editions. The market for licensed toys sees a surge in demand during the holiday season, particularly in late Q3 and Q4, so now is an ideal time for sellers to consider incorporating these products into their eCommerce store to capitalize on the upcoming shopping period.

Seasonal Peak month: February

Product details

Key details

Avg. Sell price
$34
Selling price range
$14 - $70
Seasonality

High Month February

Low Month January

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Feb

Low Month Jan

Key details

Product Category
Toys, Dolls & Games
Avg. Sell price
$34
Selling price range
$14 - $70
Seasonality

High Month February

Low Month January

Dropship products for Licensed Toys

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

CCA 1:12 Yamaha YZF-R1 Alloy Motocross Licensed Motorcycle Model Toy Car Collection Gift Static die Casting Production

USD $14.76

CCA 1:12 Kawasaki Ninja H2R Alloy Motocross Licensed Motorcycle Model Toy Car Collection Gift Static die Casting Production

USD $0

MC Game Pig Light With Sound Officially Licensed Handheld Night Light And Fun Toy For Kids Room Decor Gift For Gamers

USD $7.48

Officially Licensed decoder ATS120 Pro V4.1x SI4732 FM AM LSB USB SBB RDS Full Band Radio Receiver Digital Decoder with TFT LCD

USD $126.79

Dancing Bee Toy Electric Toys Musical Toys Electronic Cartoon Bee Preschool Learning Toys Educational Toys Interactive Singing

USD $9.33

KIDNOAM Beach sand shovel toys snow toys set craftsman toys parent-child interactive toys beach toys Halloween Christmas gift

USD $3.53

Fidget Toys Cute Pig Squishy Toys Piggy Squeeze Toys Cute Pigman Sensory Stress Toys Stress Relief Toys for Kids and Adults

USD $2.93

Magnetic Building Blocks DIY Magnets Toys medium size STEM Toys Construction Toys Learning Educational Magnet Toys

USD $3.25

Numbers Letters Suction Cup Toys For Kids, Sensory Sucker Toys, Bath Toys For Toddlers, Educational Toys For Boys And Girls

USD $3.03

Fidget Anti-stress Toys for Children Adult Offices Stress Relieving Toys Autism Sensory Toys Boys Girls Stress Relief Toys Gifts

USD $2.17

1-4Pack Bath Toys, Cute Swimming Octopus Bath Toys, Pool Floating Curled Edge Toys for Boys and Girls, Children's Bathtub Toys

USD $2.25

Pet Bird Toys Chewing Toys Bird Rattan Ball Toy For Parrot Budgie Parakeet Cockatiel Chewing Playing Toys Parrot Cages Toys 5pcs

USD $1.29

Top suppliers for “Licensed Toys”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Wholesalers

Operating within the wholesale toy industry, this supplier specializes in offering an extensive assortment of toys, games, and educational products that cater to children across various age groups. With an impressive inventory, they provide everything from classic action figures to innovative art and craft sets, ensuring there's something for every young enthusiast. The supplier is committed to delivering high-quality products and remains at the forefront of market trends, keeping their catalog updated with the latest licenses and popular themes. Their collection includes well-known brands and engaging items that foster creativity and learning through play. They take pride in stocking licensed toys from beloved franchises, ensuring that every product resonates with its intended audience. In addition to toys, the supplier emphasizes educational value, offering products that build skills and promote cognitive development. The diverse selection is not only appealing to children but also meets the needs of parents and educators seeking quality and educational play options. Customers interested in exploring the full range of offerings are invited to visit the website or contact the supplier directly for detailed inquiries and assistance. This company is dedicated to making playtime educational and fun, aligning with the vision of parents and the developmental needs of children.

Cra-Z-Art, Mattel, Hasbro, Disney, Funko, Marvel, Nickelodeon, Pokemon, Fisher Price, Playdoh, Spin Master, Jakks, Empiresimport

Supplier name

Wholesalers

Operating within the dynamic toys and games industry, this supplier specializes in providing an extensive range of products that cater to various customer needs. From outdoor play essentials to seasonal decorations, the company prides itself on offering high-quality merchandise suitable for all ages. The supplier's catalog is diversified, featuring categories such as licensed toys and games, which appeal to both children and collectors alike. Additionally, their home and kitchen products reflect a commitment to enhancing everyday living through functional and stylish designs. With a focus on customer satisfaction, this supplier actively engages with businesses to fulfill their specific requirements, ensuring that quality and affordability go hand in hand. Their strategic location enables quick distribution and efficient service, making them a reliable partner in the industry. For more insights into their product offerings or to explore potential collaborations, prospective customers are encouraged to visit the website or reach out directly for personalized assistance and further information.

Not available

Supplier name

Wholesalers, Liquidators

This supplier is your one stock shop for licensed character merchandise featuring your favorite TV and movie characters! They carry a wide assortment of products ranging from school bags, toys, games, puzzles, party supplies, and more. Access wholesale by requesting a quote from ron@kimmyshop.com. Send the SKU #s and Quantities and they will get back to you within 1-2 business days with a discounted quote.

Disney, Mattel, Hasbro, Unique, Amscan, Spin Master, Adventure Time, Angry Birds, Avengers, Barbie, Batman, Beauty and the Beast, Big Hero 6, Blaze, Bubble Guppies, Caillou, Captain America, Cars, Cinderella and <a href="#">56 more</a>, Curious George, DC Super Hero Girls, DigiPenguins, Dinotrux, Descendants, Disney Frozen, Disney Planes, Disney Princess, Doc McStuffins, Elena of Avalor, Elmo, Emoji, Finding Dory, Finding Nemo, Harry Potter, Hello Kitty, The Lion Guard, Littlest Pet Shop, Marvel Ant-Man, Marvel Heroes, Masha and the Bear, Mickey Mouse, The Minions, Minnie Mouse, Moana of Oceania, Monster High, My Little Pony, Num Noms, Pac Man, Paw Patrol, Peppa Pig, PJ Masks, Pokemon, Powerpuff Girls, Pusheen, Scooby-Doo, The Secret Life of Pets, Sesame Street, Shimmer and Shine, Skylanders, Sofia the First, Spider-Man, Star Wars, Strawberry Shortcake, Super Mario, Superman, Teenage Mutant Ninja Turtles, Teletubbies, Thomas the Tank Engine, Toopy and Binoo, Toy Story, Trolls, Winnie the Pooh, WWE, Yo-Kai Watch, The Zelfs <a href="#">less</a>

Supplier name

Wholesalers

Operating in the entertainment and retail industry, this premier distributor stands out for its extensive range of products, which includes DVD and Blu-ray movies, video games, licensed coloring activity books, and toys. With a commitment to helping clients increase their profits, the distributor offers an impressive inventory that caters to various consumer interests and age groups. The company is well-regarded for its dedicated approach to providing high-quality products and exceptional customer service. By focusing on popular and trending titles in the market, the distributor ensures that its offerings remain relevant and appealing to a wide audience. Additionally, the availability of a consignment program demonstrates its flexibility and willingness to work with retailers to maximize their success. Furthermore, the incorporation of cutting-edge virtual reality experiences into its product lineup positions the distributor as a forward-thinking player in the market. By providing access to innovative entertainment options, the company not only meets current consumer trends but also enhances the shopping experience for end-users. For those interested in exploring the extensive product catalog and discovering how this distributor can support their business needs, it is encouraged to visit the website or contact directly for further information and tailored solutions.

Not available

Supplier name

Wholesalers

Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.

Not available

Supplier name

Manufacturers

Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.

Mascot Factory

Supplier name

Wholesalers

In the thriving pet toy industry, this supplier stands out by focusing on innovative and enriching products for dogs. They craft toys that not only entertain but provide mental stimulation, promoting overall pet well-being. Their commitment to quality is evident through their use of durable materials, ensuring products can withstand the rigors of play. One of their signature offerings includes the Enrichment Tube, designed to engage dogs through multiple functions. The product creatively combines a tug toy with a snuffle ball and even serves as a treat dispenser, appealing to a dog's natural instincts to play and explore. This multifunctionality not only entertains but also promotes healthy habits by challenging dogs physically and mentally. The supplier's philosophy emphasizes sustainability, with many products made from recycled materials. This commitment resonates with eco-conscious consumers looking for guilt-free options for their furry friends. The supplier's toys are recommended by dog owners who praise their durability and the engagement they provide. With a focus on creating enriching experiences, this supplier also provides a wholesale portal, allowing retailers easy access to their full range of products. Customers are encouraged to explore further online, either through their direct site or Amazon for convenience. For additional information, interested parties are invited to visit the website or contact the team directly, offering an opportunity to discover more about their range of innovative pet products.

Not available

Supplier name

Dropshippers

Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space. Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes. In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets. With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs. For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.

Not available

Supplier name

Dropshippers, Wholesalers, Manufacturers

Skillmatics develop innovative educational products for children, which build core skills and reinforce key learning concepts – all through the joy of play! Our team of educationalists has developed a range of products that engage young learners as they experience the enduring joy of discovery and self-learning.

Skillmatics

Supplier name

Wholesalers

This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety. With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience. Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle. Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses. To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.

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