Licensed Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Strong brand recognition and character tie-ins drive impulse buys, gifting, and collectibility, making this a reliable traffic and conversion driver. The $27–$130 price band supports both entry-level purchases and premium sets, enabling bundling and upsell strategies that lift AOV. Buyers respond to nostalgia and trending franchises, and clear “official” branding and quality cues help justify higher prices and reduce hesitation at checkout.
Seasonality peaks in November due to holiday gifting, so August is the right time to onboard SKUs, secure inventory, and optimize listings. Prioritize a mix of core, evergreen characters and a few premium/limited pieces, enable preorders where possible, plan promotions for late October–November, and prepare giftable bundles. Tighten fulfillment promises and returns to capture last‑minute buyers and consider search/ads targeting character names as demand accelerates into Q4.
Seasonal
Peak month: November
Product details
Key details
-
$65
-
$27 - $130
-
High Month November
Low Month January
Dropship products for Licensed Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Formula1 F1 T-shirt For Men Lewis Hamilton Merchandise Official Licensed Racing Gear T-Shirts Fan Gifts with Exclusive Design
USD $9.03
MC Game Pig Light With Sound Officially Licensed Handheld Night Light And Fun Toy For Kids Room Decor Gift For Gamers
USD $7.48
Nwt Yu Gi Oh Yugioh T Shirt Jersey Box Lunch Official Licensed Anime Men's Children's T-Shirt Outdoor Football Exercise Training
USD $7.53
Official Licensed Ozzy Osbourne Angel Wings Graphic T-Shirt Heavy Metal Sabbath Band Tee Black Short Sleeve Casual Shirt for Men
USD $9.06
MC Game Cute Fox Night Light Soft Orange Glow Officially Licensed Decor And Desk Lamp For Gaming Room Or Kids And Tween Bedroom
USD $19.2
Mini Basketball Hoop Indoor Garden Toys MontessoriBoy Basketball Outdoor Sport Games Toys for Kids Baby Toys Children Toys
USD $4.47
Children's toys, playing house, kitchen toys, boys' and girls' shopping toys, baby and toddler shopping toy sets
USD $7.15
NEW Inflatable Hammer with Bell Air Hammer Baby Toys Kids Toys Party Supplies Inflatable Toys Swimming Pool Toys Baby Toy Stick
USD $2.29
Pet Bird Toys Chewing Toys Bird Rattan Ball Toy For Parrot Budgie Parakeet Cockatiel Chewing Playing Toys Parrot Cages Toys 5pcs
USD $1.29
Montessori Mini Basketball Hoop Indoor Garden Toys Boy Basketball Outdoor Sport Games Toys for Kids Baby Toys Children Toys
USD $3.48
Capybara Fidget Toys Soft Capybara Toys Cute Quick Rebound Toys Anti Stress Cartoon Animal Fidget Toys For Stress Relief
USD $0
Chewing Foraging Toys Chicken Toys Set Parrot Playing Training Toys with Wooden Swing Fruit Vegetable Hanging Feeder Bell Toys
USD $6.47
Top suppliers for “Licensed Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating within the dynamic toys and games industry, this supplier specializes in providing an extensive range of products that cater to various customer needs. From outdoor play essentials to seasonal decorations, the company prides itself on offering high-quality merchandise suitable for all ages.
The supplier's catalog is diversified, featuring categories such as licensed toys and games, which appeal to both children and collectors alike. Additionally, their home and kitchen products reflect a commitment to enhancing everyday living through functional and stylish designs.
With a focus on customer satisfaction, this supplier actively engages with businesses to fulfill their specific requirements, ensuring that quality and affordability go hand in hand. Their strategic location enables quick distribution and efficient service, making them a reliable partner in the industry.
For more insights into their product offerings or to explore potential collaborations, prospective customers are encouraged to visit the website or reach out directly for personalized assistance and further information.
Not available
Supplier name
Wholesalers
Operating within the wholesale toy industry, this supplier is dedicated to offering an extensive selection of toys that appeal to children of all ages. Their inventory includes a wide variety of products ranging from action figures and educational toys to plush items and seasonal products.
With a steadfast commitment to quality and fun, they provide items from renowned brands, ensuring that every product meets the playful demands of children and the high standards of retailers. Their focus on licensed toys encompasses popular characters from franchises, giving children the chance to interact with their favorite heroes. The supplier continually refreshes their inventory to reflect the latest trends in children's toys, making each visit a new experience.
This supplier's robust catalog features products that promote imaginative play and physical activity, supporting developmental growth in children. Retailers looking to expand their offerings can find everything from crafting sets to outdoor play toys included in their extensive range.
For those interested in discovering more about their exciting product lineup and competitive pricing, they invite prospective buyers to explore their website or get in touch directly for further details. Whether for bulk purchases or unique items, this supplier is poised to meet the needs of retailers in the toy sector.
Cra-Z-Art, Mattel, Hasbro, Funko, Fisher Price, Playdoh, Spin Master, Just Play, Empireimport, And Little Tikes
Supplier name
Wholesalers
Operating in the entertainment and retail industry, this premier distributor stands out for its extensive range of products, which includes DVD and Blu-ray movies, video games, licensed coloring activity books, and toys. With a commitment to helping clients increase their profits, the distributor offers an impressive inventory that caters to various consumer interests and age groups.
The company is well-regarded for its dedicated approach to providing high-quality products and exceptional customer service. By focusing on popular and trending titles in the market, the distributor ensures that its offerings remain relevant and appealing to a wide audience. Additionally, the availability of a consignment program demonstrates its flexibility and willingness to work with retailers to maximize their success.
Furthermore, the incorporation of cutting-edge virtual reality experiences into its product lineup positions the distributor as a forward-thinking player in the market. By providing access to innovative entertainment options, the company not only meets current consumer trends but also enhances the shopping experience for end-users.
For those interested in exploring the extensive product catalog and discovering how this distributor can support their business needs, it is encouraged to visit the website or contact directly for further information and tailored solutions.
Not available
Supplier name
Wholesalers
Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.
Not available
Supplier name
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
Dropshippers, Wholesalers, Manufacturers
Skillmatics develop innovative educational products for children, which build core skills and reinforce key learning concepts – all through the joy of play!
Our team of educationalists has developed a range of products that engage young learners as they experience the enduring joy of discovery and self-learning.
Skillmatics
Supplier name
Wholesalers
This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety.
With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience.
Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle.
Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses.
To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.
Discover Over 60
Supplier name
Wholesalers
This enterprise is a key player in the e-commerce sector, providing a diverse selection of consumer goods that cater to various needs and preferences. Their extensive inventory spans multiple categories, including home and living essentials, electronics, garden tools, health and beauty products, and sports equipment. By partnering with reliable suppliers, they ensure that all products meet high-quality standards, which contributes to their strong reputation among a wide customer base.
The company prides itself on delivering exceptional customer service, making the shopping experience as seamless and enjoyable as possible. With an easy-to-navigate website, customers can easily find and purchase desired items, whether they are looking for modern furniture, state-of-the-art electronics, or unique gifts. Their expansive product range means that there is something for everyone, from households to businesses.
Additionally, they offer competitive pricing, frequent promotions, and reliable shipping options, which enhance the overall value to their customers. They recognize the importance of customer feedback and consistently work to improve their offerings based on the needs and desires of their clientele. For those interested in exploring the full range of products or wishing to learn more about the enterprise, they encourage visits to their website or direct contact via email.
Philips, Sandisk, Corsair, Western Digital, Canon, D-Link, Logitech, Panasonic, Samsung, Sony, Xerox, Zebra, Epison
Supplier name
Wholesalers
Engaged in the collectibles and model industry, this supplier specializes in high-quality diecast and plastic scale models, catering to enthusiasts and collectors worldwide.
With an extensive catalog that includes vehicles from notable brands, aircraft, and military models, the business differentiates itself by offering unique, limited-edition pieces that truly appeal to collectors. Each model is crafted with precision, ensuring attention to detail and authenticity, providing a realistic representation of the originals.
The supplier’s selection not only covers classic cars, motorcycles, and trucks but also features specialized categories such as aircraft and military models, making it a one-stop destination for collectors of varied interests. This inclusive approach enables customers to find models that represent their personal ethos and passions.
To enhance the customer experience, the supplier prides itself on exceptional service, offering assistance and expertise to guide customers through their purchasing process. Whether searching for a specific model or exploring new arrivals, customers can expect knowledgeable support.
For more information about their exciting offerings and to explore the entire range of products, visit the website or reach out directly. This supplier is committed to connecting with enthusiasts and providing them with the models they love.
Greenlight, M2 Machines, Hot Wheels, Diecast Masters, Jada, Bbr
Related products
Lol Dolls
Increasing
735.5%
Growth
High-velocity, surprise-based collectible with strong brand recognition and repeat-purchase behavior. Buyers are drawn to the unboxing experience, character variety, and trading/collection chase, making it a frequent add-to-cart and gift choice
Adult Games
Decreasing
-0.6%
Growth
Priced at $15–$25, these items sell on novelty, humor, and social entertainment value, making them easy add-ons and giftable impulse buys. Buyer demand peaks in December driven by holiday parties, Secret Santa/White Elephant exchanges, and stocking stuffers, with ongoing appeal for game nights and celebrations throughout the year
Toy Vehicles
Decreasing
-0.3%
Growth
Strong buyer interest comes from giftability, imaginative play, and collectability, leading to repeat purchases when variety is offered. The $14–$27 price range hits an accessible impulse/gift sweet spot and supports bundles or multi-packs to lift AOV
Sensory Toys
Decreasing
-6.3%
Growth
Broad appeal as tactile, stress-relief and focus aids for kids and adults makes these items strong impulse buys and gifts. At $9–$18, they fit add-to-cart and stocking-stuffer behavior, support bundling/variety packs, and can lift average order value
Games & Toys
Decreasing
-42.1%
Growth
Highly giftable, low-risk entertainment items with broad appeal; buyers seek them for birthdays, holidays, and family gatherings. The $8–$12 price point supports impulse buys, stocking-stuffer positioning, and easy add-ons that can lift AOV through bundles and cross-sells
Robotic Toys
Increasing
69.6%
Growth
Strong buyer appeal stems from interactive features, tech novelty, and giftability, especially for kids and gadget-minded gift-givers. The $22–$54 price band fits common gifting budgets, supports entry-to-mid tier options, and tends to convert well when buyers are comparing “fun + educational” play value
Games
Increasing
27%
Growth
Strong giftability and entertainment value make this a reliable Q4 sales driver, with a pronounced December spike tied to holiday gifting and gatherings. The $10–$20 price point suits impulse buys, add-ons, and stocking stuffers, widening the buyer base and enabling promotions without heavy margin pressure
Toy Soldiers
Increasing
0.3%
Growth
Affordable, nostalgic miniature figures with broad appeal to kids, gift‑givers, and collectors. Commonly bought for imaginative play, collections, dioramas, party favors, and stocking stuffers
Teddy Bears
Decreasing
-23.8%
Growth
A high-appeal, emotional gift item bought for romantic occasions, kids, birthdays, apologies, and “just because” comfort, making it a dependable traffic and conversion driver. The $17–$34 price band fits gifting and add-on budgets, enabling impulse buys and bundles, with broad buyer demographics and steady baseline demand
Sex Dolls
Decreasing
-9.9%
Growth
Buyers are drawn to this adult novelty category for private, at‑home intimacy and collectible appeal, prioritizing realism, build quality, and discretion. The $52–$247 price range enables accessible purchases and easy cross‑sells (e
Hot Wheels
Decreasing
-18.5%
Growth
Die-cast toy cars and sets appeal to a wide audience—kids, collectors, and gift-givers—thanks to strong nostalgia, collectability, and a gift-friendly price point. At $15–$36, they fit well as impulse buys and add-ons in an eCommerce store, and their small, lightweight form factor keeps fulfillment straightforward
Stuffed & Plush Animal
Decreasing
-80%
Growth
Broad, evergreen appeal for buyers seeking gifts, comfort items, nursery décor, and collectibles. The $12–$25 price point converts well, works for impulse add-ons and bundles, and lifts basket size without deep discounting
Plush Animals
Decreasing
-18.5%
Growth
Soft, giftable items with broad age appeal and emotional purchase drivers, often bought as presents and impulse add-ons. The $12–$21 price range fits common gifting budgets and supports basket-building
Wood Toys
Decreasing
-0.1%
Growth
Timeless, durable, and plastic-free, these appeal to buyers seeking eco-friendly, giftable play options with a classic aesthetic. The $12–$24 price band fits impulse gifts and add-on items, and supports simple bundles or themed sets to lift average order value
Plushie Toy
Increasing
4.5%
Growth
Broadly appealing, soft stuffed toys sell on cuteness, comfort, and giftability. Buyers pick them up as affordable gifts for kids, teens, and partners, and as collectible or décor items
Big Toys
Increasing
24.1%
Growth
Demand peaks in December, driven by Christmas gifting. The $19–$33 price point sits squarely in mass‑market gift budgets, supporting impulse buys, promotions, and bundling to lift AOV
Fidget Cube
Decreasing
-13.9%
Growth
Compact, tactile fidget toy with buttons/switches that buyers pick up for stress relief, focus, and idle-hand engagement. At $9–$19 it fits impulse-buy and gift budgets, ships cheaply due to small size/weight, and works well as an add-on or bundle to lift AOV
Squishy Toys
Decreasing
-2.3%
Growth
Tactile, stress-relief appeal and cute, collectible designs make this a strong impulse buy and repeat-purchase item for buyers. The low price point ($10–$20) supports easy add‑to‑cart behavior, giftability, and bundling, while variety of styles/colors helps broaden appeal across kids, teens, and desk/office fidget use cases
Xbox Games
Decreasing
-7.4%
Growth
Strong buyer appeal driven by recognizable franchises, multiplayer/social play, and giftability; steady baseline demand with a pronounced holiday spike. The $20–$50 price point supports impulse buys, bundles, and repeat purchases, making it a reliable traffic and conversion driver for an eCommerce store
Kids Unicorn Toy
Decreasing
-8.8%
Growth
Unicorn-themed toys have broad gifting appeal and tap into imaginative play, making them easy add-to-cart purchases for parents and gift givers. The $13–$27 price range fits common gift budgets and supports impulse buys and repeat purchases
