Licensed Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Strong brand recognition and character tie-ins drive impulse buys, gifting, and collectibility, making this a reliable traffic and conversion driver. The $27–$130 price band supports both entry-level purchases and premium sets, enabling bundling and upsell strategies that lift AOV. Buyers respond to nostalgia and trending franchises, and clear “official” branding and quality cues help justify higher prices and reduce hesitation at checkout.
Seasonality peaks in November due to holiday gifting, so August is the right time to onboard SKUs, secure inventory, and optimize listings. Prioritize a mix of core, evergreen characters and a few premium/limited pieces, enable preorders where possible, plan promotions for late October–November, and prepare giftable bundles. Tighten fulfillment promises and returns to capture last‑minute buyers and consider search/ads targeting character names as demand accelerates into Q4.
Seasonal
Peak month: November
Product details
Key details
-
$65
-
$27 - $130
-
High Month November
Low Month January
Dropship products for Licensed Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Plush Cotton Rope Interactive Dog Toys
USD $17.47
Wooden Chicken Toys for Kids 2025
USD $335.7
Cute Squeaky Plush Dog Chew Toys
USD $12.69
Interactive Soft Crocodile Plush Dog Toys
USD $13.45
Twisty Rings Small Pet Enrichment Toys
USD $0
Voice Recorder Module for Plush Toys
USD $0.98
Durable Plush Dog Toys Brunch Breakfast Squeakers
USD $35.66
Runway Pup Collection Squeaky Plush Dog Toys
USD $23.03
Durable Plush Animal Dog Toys with Squeaker
USD $11.81
Interactive Feather Cat Toys Set for Kittens
USD $12.52
Runway Pup Collection Unique Squeaky Dog Toys
USD $18.29
Cute Squeaky Plush Animal Toys for Dogs
USD $10.32
Top suppliers for “Licensed Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating within the children's licensed products sector, this company excels in providing wholesale toys and closeout items tailored for retailers. Their extensive inventory boasts over 2,200 items, ensuring that customers have access to a wide variety of products to meet their business needs.
The company prides itself on high-quality offerings and competitive pricing, catering specifically to physical retailers and online resellers. To enhance customer experience, they have established minimum order quantities: $1,500 for physical stores and $2,000 for online resellers, ensuring that each client’s needs are met efficiently and effectively.
With a focus on exceptional customer service, they facilitate a streamlined ordering process, connecting clients with dedicated sales personnel to review payment options and finalize orders. Their commitment to ensuring customer satisfaction sets them apart in the marketplace.
Furthermore, the company operates three showrooms across the U.S., providing potential customers with the opportunity to view the diverse range of products firsthand. This hands-on approach allows retailers to make informed purchasing decisions based on their specific requirements.
Interested parties are encouraged to learn more about their offerings and how they can enhance retail assortments by visiting their website or reaching out directly for assistance with orders or product inquiries.
Not available
Supplier name
Manufacturers
Operating within the plush toy industry, this supplier has established itself as a premier provider of imaginative and high-quality plush toys designed for comfort and enjoyment. With a product range that includes an array of cute, collectible plush characters, the company captures the essence of playful creativity combined with superior craftsmanship.
The supplier's offerings encompass a variety of plush collectibles, baby products, and licensed character toys. Each product is meticulously crafted, ensuring that every detail resonates with warmth, charm, and joy. From delightful characters reminiscent of favorite foods to engaging interactive toys for babies, the supplier’s catalog features something for every age and occasion.
In addition to its unique product offerings, this supplier is dedicated to maintaining high standards of quality and safety across all items. The company’s commitment to excellence has made it a respected name in the industry, recognized for both its innovative designs and the joy it brings to its customers.
With a history rooted in consumer satisfaction and continuous improvement, the supplier invites potential partners and customers to explore its extensive collection. For further information, please visit the website or contact directly to discover more about the exciting range of available products.
Tokidoki, Aurora, Dr. Seuss, Ebba, Breyer, Tasty Peach, Smileyworld, Moomin, Clifford, Spot
Supplier name
Wholesalers
Operating within the wholesale toy industry, this marketplace presents a comprehensive selection of products that caters to various age groups and interests. Their offerings include licensed toys from popular entertainment franchises, educational toys, and unique collectibles. With a commitment to quality and affordability, they aim to support retailers with an extensive inventory designed for diverse customer needs.
Featured products encompass everything from classic action figures and dolls to innovative craft sets and educational games. Each category is thoughtfully curated to ensure that every child's interest is met, providing a platform for imaginative play and learning. This supplier understands the ever-evolving landscape of the toy market and continuously updates its inventory to reflect the latest trends.
In addition to toys, they also supply seasonal products, sports items, and innovative learning tools. The user-friendly website is an excellent resource for retailers looking to stock their shelves with popular items that appeal to children and collectors alike. Customers interested in enhancing their inventory or seeking specific products are encouraged to visit the website for further exploration or to make direct inquiries for personalized assistance.
Cra-Z-Art, Mattel, Hasbro, Fisher Price, Playdoh, Spin Master, Benton, Just Play, Empireimport
Supplier name
Wholesalers
Operating within the dynamic toys and games industry, this supplier specializes in providing an extensive range of products that cater to various customer needs. From outdoor play essentials to seasonal decorations, the company prides itself on offering high-quality merchandise suitable for all ages.
The supplier's catalog is diversified, featuring categories such as licensed toys and games, which appeal to both children and collectors alike. Additionally, their home and kitchen products reflect a commitment to enhancing everyday living through functional and stylish designs.
With a focus on customer satisfaction, this supplier actively engages with businesses to fulfill their specific requirements, ensuring that quality and affordability go hand in hand. Their strategic location enables quick distribution and efficient service, making them a reliable partner in the industry.
For more insights into their product offerings or to explore potential collaborations, prospective customers are encouraged to visit the website or reach out directly for personalized assistance and further information.
Not available
Supplier name
Wholesalers
Operating in the entertainment and retail industry, this premier distributor stands out for its extensive range of products, which includes DVD and Blu-ray movies, video games, licensed coloring activity books, and toys. With a commitment to helping clients increase their profits, the distributor offers an impressive inventory that caters to various consumer interests and age groups.
The company is well-regarded for its dedicated approach to providing high-quality products and exceptional customer service. By focusing on popular and trending titles in the market, the distributor ensures that its offerings remain relevant and appealing to a wide audience. Additionally, the availability of a consignment program demonstrates its flexibility and willingness to work with retailers to maximize their success.
Furthermore, the incorporation of cutting-edge virtual reality experiences into its product lineup positions the distributor as a forward-thinking player in the market. By providing access to innovative entertainment options, the company not only meets current consumer trends but also enhances the shopping experience for end-users.
For those interested in exploring the extensive product catalog and discovering how this distributor can support their business needs, it is encouraged to visit the website or contact directly for further information and tailored solutions.
Not available
Supplier name
Wholesalers
Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.
Not available
Supplier name
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
Supplier name
Dropshippers
SMITH DISTRIBUTORS provides over 60,000 quality products from around the globe at competitive prices. Website catalogs offer a comprehensive selection of gift ideas and product categories. We regularly update our site with new items every week, allowing you to explore and discover a wide range of products.
Additionally, we offer drop shipping services free of charge. Whether you aim to sell on eBay or Amazon, establish a general online presence, or specialize in catalog sales, flea markets, or retail outlets, we have the inventory to meet your needs.
There is a requirement for expensive stock or complex online systems – we handle it for you. Our catalog highlights the distinction between "Suggested Retail Prices" and "Wholesale," featuring a range from 30% to 40%. For access to exclusive wholesale pricing, please visit our website. We have supported thousands of individuals in generating profits through drop shipping, offering a platform that provides an extensive range of drop ship products at authentic wholesale prices. Interested in learning more?
Unbranded, GIBSON HOME, MegaChef, Brentwood, OSTER, Elama, Sculpey, Master Series, Better Chef, Korkmaz, Strict Leather, GIBSON ELITE, Gibson, Casio, Funko, SUMMIT COLLECTION, BEFREE SOUND, Frisky, MR. COFFEE<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Optimus</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
This company is a prominent wholesale distributor specialized in the gaming, sports, and entertainment collectibles sector. Established in 1976, they have built a reputation for delivering a wide array of unique products tailored for avid collectors and passionate gamers alike.
Their extensive inventory includes board games, card games, sports cards, gaming accessories, promotional items, and collectibles, appealing to diverse interests and preferences. They work with recognized brands and upcoming publishers, ensuring a continuous flow of innovative items and exclusive releases.
The customer-focused approach is evident in their commitment to providing cutting-edge products along with top-notch service. The organization aims to be the preferred distributor in the industry, linking suppliers to retailers while maintaining strong partnerships with both.
In addition to their core offering, the company often features special promotions, exclusive items, and limited releases that resonate with collectors and gamers. Their strategic efforts to collaborate with leading manufacturers further enhance their appeal in the competitive market.
For those interested in exploring their extensive product catalog or looking to become a partner, more information can be found on their website or by contacting them directly. With a legacy of excellence and a forward-thinking approach, they continue to meet the evolving demands of the collectibles market.
Bandai, Funko, Pokemon, Upper Deck, Wizards Of The Coast, Pathfinder, Ultra Pro, Dungeons And Dragons
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Related products
Action Figure
Decreasing
-82.1%
Growth
Strong collectible and gift appeal drives consistent interest from both kids and adult fans. The $16–$32 price band supports impulse buys and multi-unit orders, while compact size keeps shipping costs predictable and returns manageable
Hello Kitty
Decreasing
-33.7%
Growth
Highly recognizable character brand with cute/nostalgic appeal that attracts a broad age range; buyers seek it for gifts, collectibles, and everyday accessories. The $10–$20 price sits in an impulse-friendly, stocking‑stuffer band, enabling add‑on sales and bundles
Wooden Building Blocks
Decreasing
-24.9%
Growth
A classic, giftable play item with enduring appeal, valued by buyers for open-ended, screen-free, educational play that supports creativity and fine motor development. Durable and perceived as higher-quality than plastic alternatives, it attracts parents and gift‑givers shopping for young children, and fits well in a broad age range
Teddy Bears
Decreasing
-23.8%
Growth
A high-appeal, emotional gift item bought for romantic occasions, kids, birthdays, apologies, and “just because” comfort, making it a dependable traffic and conversion driver. The $17–$34 price band fits gifting and add-on budgets, enabling impulse buys and bundles, with broad buyer demographics and steady baseline demand
Star Wars Action Figures
Increasing
125.9%
Growth
Driven by a large, multi-generational fan base for an iconic sci‑fi franchise, these action figures attract both collectors and gift buyers. They sell well as display pieces and as affordable gifts, with a typical $17–$30 price point that suits impulse buys and bundling
Sensory Fidget Toys
Increasing
1.5%
Growth
Broad buyer appeal as a stress-relief and focus aid for kids, students, and office workers; also popular as small gifts, party favors, and classroom rewards. The $8–$13 price point supports impulse-adds and quick conversions, while variety in textures/colors can drive repeat purchases and bundle opportunities
Lego Blocks
Decreasing
-12.5%
Growth
Interlocking building block sets offer durable, creative play with broad age appeal, making them reliable gift purchases and repeat buys. Buyers seek them for open-ended, skill-building play, and the $17–$36 price band fits common gifting and add-to-cart thresholds, enabling bundles or multi-unit orders
Lego Set
Decreasing
-17.7%
Growth
Strong gift appeal and cross-age interest drive steady demand, with buyers valuing creative play, display potential, and collectability. The $16–$64 price band hits popular gifting thresholds, from add-on purchases to mid-tier presents, supporting broad AOV strategies and repeat orders across variants and themes
Big Toys
Increasing
24.1%
Growth
Demand peaks in December, driven by Christmas gifting. The $19–$33 price point sits squarely in mass‑market gift budgets, supporting impulse buys, promotions, and bundling to lift AOV
Plastic Blocks
Increasing
29.7%
Growth
Broad appeal, open-ended play, and perceived educational value make these blocks attractive to buyers, with the $15–$26 price point fitting gifts and impulse purchases. They lend themselves to repeat buys via add-on sets and bundling with other kids’ activities, supporting basket size and cross-sell strategies
Toys
Decreasing
-9.1%
Growth
Strong buyer appeal is driven by gift-giving, entertainment, and educational value, with many purchases made for children and as stocking stuffers. The $10–$25 price band supports impulse buys, easy gifting, and bundle opportunities to lift order value, especially with age-appropriate, trendy, or licensed items that feel “giftable
Games
Increasing
27%
Growth
Strong giftability and entertainment value make this a reliable Q4 sales driver, with a pronounced December spike tied to holiday gifting and gatherings. The $10–$20 price point suits impulse buys, add-ons, and stocking stuffers, widening the buyer base and enabling promotions without heavy margin pressure
Plushie Toy
Increasing
4.5%
Growth
Broadly appealing, soft stuffed toys sell on cuteness, comfort, and giftability. Buyers pick them up as affordable gifts for kids, teens, and partners, and as collectible or décor items
Lego Toy
Increasing
0.4%
Growth
Strong buyer appeal comes from open-ended building play, brand trust, and high giftability. The $10–$30 price band fits common gifting and “add-to-cart” thresholds, enabling impulse buys and repeat purchases
Xbox Games
Decreasing
-7.4%
Growth
Strong buyer appeal driven by recognizable franchises, multiplayer/social play, and giftability; steady baseline demand with a pronounced holiday spike. The $20–$50 price point supports impulse buys, bundles, and repeat purchases, making it a reliable traffic and conversion driver for an eCommerce store
Kids Unicorn Toy
Decreasing
-8.8%
Growth
Unicorn-themed toys have broad gifting appeal and tap into imaginative play, making them easy add-to-cart purchases for parents and gift givers. The $13–$27 price range fits common gift budgets and supports impulse buys and repeat purchases
Ball Pit
Decreasing
-26%
Growth
Strong gift appeal for toddlers and preschoolers, delivering indoor active play and sensory engagement that keeps kids entertained at home—especially in colder months. Buyers are drawn to its fun, photo-friendly setup for playrooms and parties, and it fits well as a holiday or birthday present
Squishy Toys
Decreasing
-2.3%
Growth
Tactile, stress-relief appeal and cute, collectible designs make this a strong impulse buy and repeat-purchase item for buyers. The low price point ($10–$20) supports easy add‑to‑cart behavior, giftability, and bundling, while variety of styles/colors helps broaden appeal across kids, teens, and desk/office fidget use cases
Water Gun
Increasing
68.5%
Growth
Appeals to buyers seeking affordable, outdoor summer fun; the $13–$24 price point supports impulse buys and multi-unit orders for group play, lifting average order value. Strong fit for summer assortments and cross-sells with other warm-weather items, with clear, simple positioning that resonates quickly
Avengers
Increasing
103.6%
Growth
Well-known superhero franchise with broad recognition and an active fanbase; buyers are driven by character affinity, gifting, and collectability. The $10–$30 price band suits impulse buys and add-ons, enabling bundles and low-friction upsells that can lift AOV and repeat purchases
