Licensed Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Strong brand recognition and character tie-ins drive impulse buys, gifting, and collectibility, making this a reliable traffic and conversion driver. The $27–$130 price band supports both entry-level purchases and premium sets, enabling bundling and upsell strategies that lift AOV. Buyers respond to nostalgia and trending franchises, and clear “official” branding and quality cues help justify higher prices and reduce hesitation at checkout.
Seasonality peaks in November due to holiday gifting, so August is the right time to onboard SKUs, secure inventory, and optimize listings. Prioritize a mix of core, evergreen characters and a few premium/limited pieces, enable preorders where possible, plan promotions for late October–November, and prepare giftable bundles. Tighten fulfillment promises and returns to capture last‑minute buyers and consider search/ads targeting character names as demand accelerates into Q4.
Seasonal
Peak month: November
Product details
Key details
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$65
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$27 - $130
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High Month November
Low Month January
Dropship products for Licensed Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Plush Cotton Rope Interactive Dog Toys
USD $11.74
Wooden Chicken Toys for Kids 2025
USD $335.12
Cute Squeaky Plush Dog Chew Toys
USD $12.72
Voice Recorder Module for Plush Toys
USD $0.94
Durable Plush Dog Toys Brunch Breakfast Squeakers
USD $34.55
Runway Pup Collection Squeaky Plush Dog Toys
USD $21.21
Colorful Feather Plush Cat Mouse Toys Set
USD $6.42
Runway Pup Collection Unique Squeaky Dog Toys
USD $21.55
Durable Plush Animal Dog Toys with Squeaker
USD $11.84
Runway Pup Collection Unique Squeaky Dog Toys
USD $19.81
Cute Squeaky Plush Animal Toys for Dogs
USD $10.32
Durable Plush Pizza Chew Toys for Dogs
USD $10.64
Top suppliers for “Licensed Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating within the children's licensed products sector, this company excels in providing wholesale toys and closeout items tailored for retailers. Their extensive inventory boasts over 2,200 items, ensuring that customers have access to a wide variety of products to meet their business needs.
The company prides itself on high-quality offerings and competitive pricing, catering specifically to physical retailers and online resellers. To enhance customer experience, they have established minimum order quantities: $1,500 for physical stores and $2,000 for online resellers, ensuring that each client’s needs are met efficiently and effectively.
With a focus on exceptional customer service, they facilitate a streamlined ordering process, connecting clients with dedicated sales personnel to review payment options and finalize orders. Their commitment to ensuring customer satisfaction sets them apart in the marketplace.
Furthermore, the company operates three showrooms across the U.S., providing potential customers with the opportunity to view the diverse range of products firsthand. This hands-on approach allows retailers to make informed purchasing decisions based on their specific requirements.
Interested parties are encouraged to learn more about their offerings and how they can enhance retail assortments by visiting their website or reaching out directly for assistance with orders or product inquiries.
Not available
Supplier name
Manufacturers
Operating within the plush toy industry, this supplier has established itself as a premier provider of imaginative and high-quality plush toys designed for comfort and enjoyment. With a product range that includes an array of cute, collectible plush characters, the company captures the essence of playful creativity combined with superior craftsmanship.
The supplier's offerings encompass a variety of plush collectibles, baby products, and licensed character toys. Each product is meticulously crafted, ensuring that every detail resonates with warmth, charm, and joy. From delightful characters reminiscent of favorite foods to engaging interactive toys for babies, the supplier’s catalog features something for every age and occasion.
In addition to its unique product offerings, this supplier is dedicated to maintaining high standards of quality and safety across all items. The company’s commitment to excellence has made it a respected name in the industry, recognized for both its innovative designs and the joy it brings to its customers.
With a history rooted in consumer satisfaction and continuous improvement, the supplier invites potential partners and customers to explore its extensive collection. For further information, please visit the website or contact directly to discover more about the exciting range of available products.
Tokidoki, Aurora, Dr. Seuss, Ebba, Breyer, Tasty Peach, Smileyworld, Moomin, Clifford, Spot
Supplier name
Wholesalers
Operating within the wholesale toy industry, this marketplace presents a comprehensive selection of products that caters to various age groups and interests. Their offerings include licensed toys from popular entertainment franchises, educational toys, and unique collectibles. With a commitment to quality and affordability, they aim to support retailers with an extensive inventory designed for diverse customer needs.
Featured products encompass everything from classic action figures and dolls to innovative craft sets and educational games. Each category is thoughtfully curated to ensure that every child's interest is met, providing a platform for imaginative play and learning. This supplier understands the ever-evolving landscape of the toy market and continuously updates its inventory to reflect the latest trends.
In addition to toys, they also supply seasonal products, sports items, and innovative learning tools. The user-friendly website is an excellent resource for retailers looking to stock their shelves with popular items that appeal to children and collectors alike. Customers interested in enhancing their inventory or seeking specific products are encouraged to visit the website for further exploration or to make direct inquiries for personalized assistance.
Cra-Z-Art, Mattel, Hasbro, Fisher Price, Playdoh, Spin Master, Benton, Just Play, Empireimport
Supplier name
Wholesalers
Operating within the dynamic toys and games industry, this supplier specializes in providing an extensive range of products that cater to various customer needs. From outdoor play essentials to seasonal decorations, the company prides itself on offering high-quality merchandise suitable for all ages.
The supplier's catalog is diversified, featuring categories such as licensed toys and games, which appeal to both children and collectors alike. Additionally, their home and kitchen products reflect a commitment to enhancing everyday living through functional and stylish designs.
With a focus on customer satisfaction, this supplier actively engages with businesses to fulfill their specific requirements, ensuring that quality and affordability go hand in hand. Their strategic location enables quick distribution and efficient service, making them a reliable partner in the industry.
For more insights into their product offerings or to explore potential collaborations, prospective customers are encouraged to visit the website or reach out directly for personalized assistance and further information.
Not available
Supplier name
Wholesalers
Operating in the entertainment and retail industry, this premier distributor stands out for its extensive range of products, which includes DVD and Blu-ray movies, video games, licensed coloring activity books, and toys. With a commitment to helping clients increase their profits, the distributor offers an impressive inventory that caters to various consumer interests and age groups.
The company is well-regarded for its dedicated approach to providing high-quality products and exceptional customer service. By focusing on popular and trending titles in the market, the distributor ensures that its offerings remain relevant and appealing to a wide audience. Additionally, the availability of a consignment program demonstrates its flexibility and willingness to work with retailers to maximize their success.
Furthermore, the incorporation of cutting-edge virtual reality experiences into its product lineup positions the distributor as a forward-thinking player in the market. By providing access to innovative entertainment options, the company not only meets current consumer trends but also enhances the shopping experience for end-users.
For those interested in exploring the extensive product catalog and discovering how this distributor can support their business needs, it is encouraged to visit the website or contact directly for further information and tailored solutions.
Not available
Supplier name
Wholesalers
Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.
Not available
Supplier name
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
Supplier name
Dropshippers
SMITH DISTRIBUTORS provides over 60,000 quality products from around the globe at competitive prices. Website catalogs offer a comprehensive selection of gift ideas and product categories. We regularly update our site with new items every week, allowing you to explore and discover a wide range of products.
Additionally, we offer drop shipping services free of charge. Whether you aim to sell on eBay or Amazon, establish a general online presence, or specialize in catalog sales, flea markets, or retail outlets, we have the inventory to meet your needs.
There is a requirement for expensive stock or complex online systems – we handle it for you. Our catalog highlights the distinction between "Suggested Retail Prices" and "Wholesale," featuring a range from 30% to 40%. For access to exclusive wholesale pricing, please visit our website. We have supported thousands of individuals in generating profits through drop shipping, offering a platform that provides an extensive range of drop ship products at authentic wholesale prices. Interested in learning more?
Unbranded, GIBSON HOME, MegaChef, Brentwood, OSTER, Elama, Sculpey, Master Series, Better Chef, Korkmaz, Strict Leather, GIBSON ELITE, Gibson, Casio, Funko, SUMMIT COLLECTION, BEFREE SOUND, Frisky, MR. COFFEE<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Optimus</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
Wholesalers
Engaged in the collectibles and model industry, this supplier specializes in high-quality diecast and plastic scale models, catering to enthusiasts and collectors worldwide.
With an extensive catalog that includes vehicles from notable brands, aircraft, and military models, the business differentiates itself by offering unique, limited-edition pieces that truly appeal to collectors. Each model is crafted with precision, ensuring attention to detail and authenticity, providing a realistic representation of the originals.
The supplier’s selection not only covers classic cars, motorcycles, and trucks but also features specialized categories such as aircraft and military models, making it a one-stop destination for collectors of varied interests. This inclusive approach enables customers to find models that represent their personal ethos and passions.
To enhance the customer experience, the supplier prides itself on exceptional service, offering assistance and expertise to guide customers through their purchasing process. Whether searching for a specific model or exploring new arrivals, customers can expect knowledgeable support.
For more information about their exciting offerings and to explore the entire range of products, visit the website or reach out directly. This supplier is committed to connecting with enthusiasts and providing them with the models they love.
Greenlight, M2 Machines, Hot Wheels, Diecast Masters, Jada, Bbr
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