Plush Toys Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Broad appeal as gifts, comfort items, and collectibles makes these items reliable basket builders and impulse buys. The $10–$23 range fits affordable gifting and add-on price points, helping lift AOV. Lightweight and non-fragile, they are cost-effective to ship and simple to merchandise with strong visuals and clear sizing.
Demand typically peaks in December due to holiday gifting; with August now, sourcing and listings should ramp immediately to be fully stocked by October. Broaden assortment and introduce holiday-themed options, then drive volume with bundles and tiered discounts. Ensure inventory depth and fast-ship options to capture Q4 spikes and last-minute buyers.
Seasonal
Peak month: December
Product details
About the product
Plush toys are soft, often huggable stuffed animals or characters made from various materials, designed primarily for play and comfort, appealing to a wide range of ages, particularly children. With an extensive variety of designs, sizes, and themes available, from classic animals to popular licensed characters, this product class has a strong market presence and consistent demand among buyers seeking both novelty and comfort items.
Key details
-
$15
-
$10 - $23
-
High Month December
Low Month May
About the product
Plush toys are soft, often huggable stuffed animals or characters made from various materials, designed primarily for play and comfort, appealing to a wide range of ages, particularly children. With an extensive variety of designs, sizes, and themes available, from classic animals to popular licensed characters, this product class has a strong market presence and consistent demand among buyers seeking both novelty and comfort items.
Key details
-
$15
-
$10 - $23
-
High Month December
Low Month May
Dropship products for Plush Toys
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Plush Cotton Rope Interactive Dog Toys
USD $8.2
Voice Recorder Module for Plush Toys
USD $0.88
Cute Squeaky Plush Dog Chew Toys
USD $12.72
Plush Squeaky Dog Toys for All Breeds
USD $6.6
Cute Squeaky Plush Animal Toys for Dogs
USD $10.25
Mini Recordable Sound Module for Plush Toys
USD $0.76
Durable Plush Dog Toys Brunch Breakfast Squeakers
USD $34.55
Durable Plush Animal Dog Toys with Squeaker
USD $11.84
Plush Squeaky Dog Toys for Medium Large Dogs
USD $10.08
Jungle Animal Plush Toys for Kids Birthday Gift
USD $3.86
Ultra Soft Bean Bag Chair Cover for Plush Toys
USD $15.47
Kids Easter Egg Hunt Party Favors with Plush Toys
USD $8.27
Top suppliers for “Plush Toys”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
The supplier is a prominent player in the toy industry, specifically focusing on the design and distribution of plush toys that capture the essence of beloved video game franchises and animated series. Based in Tucson, Arizona, this company has made a name for itself by creating high-quality, collectible plush items that resonate with fans of all ages.
Their product offerings include a variety of characters from well-known franchises such as My Little Pony and Transformers, alongside original creations that encourage imaginative play. Emphasizing craftsmanship and attention to detail, these plush toys not only serve as toys but also as cherished collectibles for avid fans and gamers.
The supplier is committed to ensuring customer satisfaction through quality products that enhance the play experience. Their dedication to innovation and trend awareness keeps their offerings fresh and engaging. The toys are designed with the intent to spark joy and nostalgia, making them ideal for both young audiences and collectors.
Potential customers are encouraged to explore the full range of available products by visiting the supplier's website or by reaching out directly for any inquiries. The supplier's combination of creativity, quality, and passion for the toy industry sets them apart, establishing a strong connection with their customer base while continuously expanding their offerings.
My Little Pony
Supplier name
Manufacturers
The supplier is a distinguished entity in the children's apparel and toy sector, recognized for its commitment to quality and creativity. They offer an array of beautifully crafted clothing and toys designed for both functionality and aesthetic appeal. Their product range includes ceremonial heirloom pieces, seasonal collections, and playful knitwear, ensuring that children are dressed for every occasion with style and comfort.
Each item showcases meticulous craftsmanship, utilizing eco-friendly dyes and materials, which resonates with environmentally conscious consumers. From hand-embroidered dresses to playful dolls, the offerings are tailored to inspire imagination and joy.
In addition to unique clothing, the supplier's toy collection features handcrafted dolls and plush toys that are designed with children in mind. These products not only provide entertainment but also encourage developmental play through their engaging designs.
The commitment to delivering exceptional customer experiences is evident in their service approach, offering education regarding their products and fostering a relationship with their clientele. Families can expect attention to detail and a personalized touch when selecting items that contribute to cherished memories.
Prospective customers are encouraged to explore the extensive product catalog and discover the magic contained within. More information can be obtained by visiting the website or reaching out directly to their friendly customer service team.
Petit Ami, Zubels
Supplier name
Manufacturers
Luminus Pet is a responsible and reliable supplier for pet products for more than 21 years. We focus on producing plush pet products, such as all kinds of plush pets toys, plush pet beds, cat cave in different shape,with our production base in Yangzhou, which has rich resources of raw materials and intensive labor force.
Not available
Supplier name
Wholesalers
This supplier operates within the toy and children's products industry, providing an extensive range of items designed to inspire, educate, and entertain young minds. Their catalog includes creative arts and crafts, stimulating educational toys, engaging games, and much more, all aimed at enhancing children's developmental experiences.
With a commitment to quality and innovation, this supplier carefully curates products from many trusted brands. They emphasize eco-friendly and sustainable options, ensuring that their offerings align with contemporary values and parental concerns about the environment. Their collection features products suitable for various age groups, helping to foster learning and imaginative play.
In addition to traditional toys, this supplier also offers items tailored for specific interests, such as STEM-focused educational toys and unique gifts that invite exploration and creativity. They aim to cater to diverse customer needs, making it easier for retailers and buyers to find the perfect solutions for their market.
For those interested in browsing their catalog or making inquiries about specific items, additional information is readily available. Prospective clients are encouraged to visit their website or reach out directly to the team to discuss their requirements and explore the latest product offerings.
Mattel, Ravensburger, Carrera, Infantino, Babiators, Madame Alexander, J World, Corolle, Ankers, Bling2O, Brybelly, Crazy Aaron's
Supplier name
Wholesalers
This supplier is a prominent player in the toys and novelty sector, providing an extensive catalog of products designed to delight and engage customers of all ages. Their offerings include a wide range of plush toys, vending machines, and action figures, each crafted with great attention to detail and quality.
In addition to traditional toys, the supplier specializes in unique items like capsulated toys and themed novelties that are perfect for redemption counters, party favors, and other engaging setups. Their focus on industry trends ensures that they stay ahead of the competition, offering fresh and innovative products that capture the imagination.
Their commitment to quality extends to their selection of seasonal products, ensuring that customers can find what they need for special occasions like Halloween and other holidays. They regularly update their inventory with new and exciting items, making it easy for retailers to stock their shelves with the latest trends.
Customers are invited to explore their offerings and can find more information on their website or by contacting directly for personalized assistance. The supplier's goal is to help businesses create memorable experiences for their customers through their unique product range and exceptional service.
Funko, Marvel, Pokemon, Minecraft, Hello Kitty, Stranger Things, Universal Monsters, Scooby-Doo, Ass Kickin
Supplier name
Manufacturers
In the dynamic fashion and accessories sector, this supplier has established itself as a leader in the design and production of innovative bags and related products. With over two decades of experience since its inception in 2000, the company has garnered a reputation for quality and reliability within the international market.
Specializing in a wide range of items, the supplier focuses on various types of bags, including handbags, backpacks, and travel accessories. Their product offerings also extend to specialized items like cosmetic bags and unique plush toys, showcasing a commitment to creativity and functionality. The incorporation of eco-friendly materials into their designs reflects a forward-thinking approach to sustainability that aligns with modern consumer preferences.
The company's manufacturing processes are supported by rigorous certifications, including CE, ISO9001, and ISO13485, ensuring that customers receive high-quality, safe products. They pride themselves on providing intimate after-sales service and maintaining strong relationships with clients worldwide, based on trust and mutual success.
With a well-organized production facility covering over 3000 square meters, the supplier is equipped to meet diverse client needs while ensuring timely delivery. They invite potential customers to explore their extensive product range and learn more about their offerings by visiting their website or reaching out directly for any inquiries. Their team's dedication to design and customer service underscores their mission to enhance everyday life with stylish and practical solutions.
Not available
Supplier name
Wholesalers, Manufacturers
Since 1995, this company has been at the forefront of the toy industry, driven by the vision of a family inspired by their children's playtime. Starting with a passion for drones, they have expanded into a diverse range of playful, engaging, and affordable toys that cater to various interests and age groups. Each product is crafted with the intent to encourage imagination, active play, and family bonding time.
Their selection boasts toys that are not just soft and cuddly, but also exude personality and talkative charm. Themes such as dinosaurs, animals, sports, action, robots, vehicles, and drones are brought to life through detailed, interactive designs. These toys are remote-controlled, educational, or simply for cuddles, fostering development and providing endless hours of fun.
Understanding the importance of play in childhood development and family interaction, the company focuses on child-friendly, high-quality offerings. They pride themselves on being accessible and engaging for everyone, from a spirited three-year-old child to an energetic grandparent. With a dedication to customer satisfaction and a commitment to innovation, they remain a go-to source for toys that delight all generations.
With a constant eye on the latest trends and consumer preferences, they ensure that their product lineup includes bestsellers and popular favorites. This commitment to quality and fun is why families around the world trust them to deliver joy and entertainment. For more insights into their full collection of toys and parts, they welcome customers to reach out and explore through their comprehensive online presence.
Play With Me Plush, Aquakai, Creepy Critters, Flying Machines, Hoverboard Heroes, Innovation & Games, Lumezoom, My First, Pocket Pals, Smithsonian, Wild Wheels
Supplier name
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
Supplier name
Wholesalers
JoJo Modern Pets (JMP) is an Independent Manufacturing and Distribution Company. Centered in Washington DC, with our Warehousing located in the western suburbs of Chicago, JMP focuses on creating our ever growing, high-quality products with unique and design centric offerings. We are dedicated to improving the lifestyle of the modern pet owner and their pets by creating and distributing design-driven, innovative, and practical pet products. We recognize that being a pet owner is a lifestyle and the products you buy for your pet are a reflection of what you value. We seek to bring our customers items beyond the ordinary so they can locate pet-centric home products while showcasing their personal style. With unique and sophisticated materials, our products provide a wide range of options for the modern pet owner and their family.
Country Living, Jojo Modern Pets
Supplier name
Wholesalers
This supplier operates within the vibrant novelty and gift product sector, providing an extensive array of imaginative and functional items designed to enhance both special occasions and everyday life. Their catalog features creative solutions for various celebrations and practical items that appeal to diverse customer preferences.
With a commitment to quality and innovation, the supplier ensures that each product reflects the latest trends while maintaining a focus on functionality and appeal. They cater to a variety of themes and styles, enabling retailers to offer customers a wide selection to meet their specific needs. These products are not only entertaining but also serve practical purposes, making them ideal for gifting or personal use.
Their product range includes playful bathroom accessories, plush toys, unique home décor, and fun party supplies. With an understanding of market demands and customer preferences, they are dedicated to introducing new designs and concepts that resonate with today's consumers. Seasonal and special occasion items further enhance their collection, ensuring there is always something fresh and exciting available.
To discover more about their offerings and how they can benefit your retail business, interested parties are encouraged to visit the supplier's website or contact them directly for personalized assistance and support. Their approachable customer service team is ready to provide insights and help navigate their expansive product lines.
Aqua79, Attitude Studio, Cheers, Cota Global, Dollibu, Mugniv, Planet Pens, Barocity, Puzzled, Poza, Printed Tp, Taggage, Kitchabon
Related products
Stuffed Animals
Decreasing
-8.2%
Growth
Broad appeal spans children, teens, and gift-givers seeking cute, comforting, and collectible items. Buyers respond to soft tactile feel, character/animal variety, and display-friendly aesthetics; the $10–$25 price point supports impulse buys, add-ons, and bundling
Squishy Toys
Decreasing
-2.3%
Growth
Tactile, stress-relief appeal and cute, collectible designs make this a strong impulse buy and repeat-purchase item for buyers. The low price point ($10–$20) supports easy add‑to‑cart behavior, giftability, and bundling, while variety of styles/colors helps broaden appeal across kids, teens, and desk/office fidget use cases
Wooden Toys
Increasing
3.2%
Growth
Broad appeal driven by durability, safety perception, and a nostalgic, eco-friendly aesthetic that parents and gift-givers trust. Strong gifting use case and educational/tactile play value make it attractive for toddlers and preschoolers
Swingset
Increasing
133.4%
Growth
Strong buyer interest comes from families upgrading backyards for at-home play. Shoppers prioritize safety, durability/weather resistance, age fit, footprint, and straightforward assembly; clear specs and lifestyle images help convert
Wooden Rainbow Toy
Increasing
80.6%
Growth
Broad appeal stems from open-ended play value and display-worthy aesthetics: buyers use it for stacking, color sorting, and creative builds, and it doubles as nursery décor. The natural, minimalist look and perceived educational benefits make it a popular gift choice; the $16–$30 price point supports impulse buys and bundling, helping raise AOV
Plush Stuffed Animals
Decreasing
-22.3%
Growth
Giftable, comforting soft toys with broad appeal; buyers purchase for birthdays, new babies, get‑well, and everyday treats. The $13–$20 price sits in impulse‑buy territory, supporting add‑ons and bundles that lift AOV, while collectability encourages repeat orders
Doll House
Increasing
15.7%
Growth
Classic pretend-play gift with strong buyer appeal for children, often purchased by parents and grandparents. Sits in a mid-tier price band ($37–$94) that converts well for gifting while allowing upsell potential via accessories (furniture, figures, décor), which can increase average order value and repeat purchases
Kids Unicorn Toy
Decreasing
-8.8%
Growth
Unicorn-themed toys have broad gifting appeal and tap into imaginative play, making them easy add-to-cart purchases for parents and gift givers. The $13–$27 price range fits common gift budgets and supports impulse buys and repeat purchases
Barbie Dolls
Increasing
22.9%
Growth
High brand recognition and cross-generational appeal drive consistent interest from both gift givers and collectors. Buyers look for fashion/role‑play, variety, and collectability, leading to repeat purchases on outfits and accessories
Children’s Toys
Decreasing
-81.9%
Growth
Broad, evergreen appeal for buyers seeking gifts and engaging play, with frequent purchases driven by birthdays and small occasions. The $14–$29 price band supports impulse conversion and add-on sales, and a wide assortment enables bundling and upsells across themes and interests
Star Wars Lego
Increasing
39.4%
Growth
Licensed construction sets with an iconic sci‑fi IP drive consistent demand from collectors, gift‑givers, and families. Buyers value nostalgia, display‑worthiness, and collectability, leading to repeat purchases and multi‑item carts
Lego Toy
Increasing
0.4%
Growth
Strong buyer appeal comes from open-ended building play, brand trust, and high giftability. The $10–$30 price band fits common gifting and “add-to-cart” thresholds, enabling impulse buys and repeat purchases
Adult Games
Decreasing
-0.6%
Growth
Priced at $15–$25, these items sell on novelty, humor, and social entertainment value, making them easy add-ons and giftable impulse buys. Buyer demand peaks in December driven by holiday parties, Secret Santa/White Elephant exchanges, and stocking stuffers, with ongoing appeal for game nights and celebrations throughout the year
Dolls
Increasing
60.8%
Growth
High gift appeal and broad age relevance make these items reliable basket builders. The $11–$25 price range hits an accessible gifting sweet spot and supports multi-unit orders, bundles, and add-ons, which can lift AOV
Sex Doll
Decreasing
-10.8%
Growth
Broadly appealing as an adult novelty that buyers value for privacy, novelty, and personal companionship, with demand driven by discreet delivery and reasonable price points. Typical selling prices of $46–$247 make it accessible and upsell-friendly (cleaners, storage, lubricants)
Legos
Decreasing
-26.4%
Growth
High-visibility construction building sets with strong brand loyalty drive steady traffic and gifting demand. Buyers value creativity, educational play, screen-free time, and collectibility, leading to repeat purchases and multi-set baskets
Sensory Fidget Toys
Increasing
1.5%
Growth
Broad buyer appeal as a stress-relief and focus aid for kids, students, and office workers; also popular as small gifts, party favors, and classroom rewards. The $8–$13 price point supports impulse-adds and quick conversions, while variety in textures/colors can drive repeat purchases and bundle opportunities
Toy Cars
Increasing
0.4%
Growth
Affordable, giftable items that attract repeat purchases and impulse adds, with broad appeal to kids and collectors. Typical prices of $10–$24 support multipacks and bundle strategies while remaining low-risk for buyers, making them strong basket builders and stocking stuffers
Lego Set
Decreasing
-17.7%
Growth
Strong gift appeal and cross-age interest drive steady demand, with buyers valuing creative play, display potential, and collectability. The $16–$64 price band hits popular gifting thresholds, from add-on purchases to mid-tier presents, supporting broad AOV strategies and repeat orders across variants and themes
Wood Toys
Decreasing
-0.1%
Growth
Timeless, durable, and plastic-free, these appeal to buyers seeking eco-friendly, giftable play options with a classic aesthetic. The $12–$24 price band fits impulse gifts and add-on items, and supports simple bundles or themed sets to lift average order value
