My Little Pony Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Strong character recognition and collectability drive repeat purchases and gifting, making this line a reliable traffic and basket builder. The $12–$24 price point hits impulse-buy and giftable sweet spots, with broad SKU coverage (figures, playsets, accessories) enabling bundles and upsells. Buyers include parents and gift-givers seeking familiar characters, themed sets, and party favors. Seasonal high is July; sellers should stage inventory 4–8 weeks prior. With the current month in August, expect demand to taper toward baseline; maintain a lean assortment of proven SKUs, create multipacks to lift AOV, and refresh listings with clear character/variant titles and images. Prioritize authorized sourcing to avoid counterfeit issues, and plan next-year buys by late spring to be ready ahead of the July peak.
Key details
  • $19
  • $12 - $24
Relative Interest
 
Seasonality
High Month Jul
Low Month Nov
Dropship products for My Little Pony

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Not My Circus Not My Monkeys Casual T Shirt
Not My Circus Not My Monkeys Casual T Shirt
USD $5.39
Pony Strawberry Candy Letters Vintage Graphic Tee
Pony Strawberry Candy Letters Vintage Graphic Tee
USD $26.7
Deftones White Pony Graphic Oversized Hoodie Fashion
Deftones White Pony Graphic Oversized Hoodie Fashion
USD $25.37
5pcs Pink Pony Club Iron On Horse Patches
5pcs Pink Pony Club Iron On Horse Patches
USD $4.59
Sensationnel Instant Updo Half Wig and Pony Wrap
Sensationnel Instant Updo Half Wig and Pony Wrap
USD $33.29
BISSELL Little Green Portable Carpet Cleaner
BISSELL Little Green Portable Carpet Cleaner
USD $81.68
Little Mermaid Graphic Women's Casual Tee
Little Mermaid Graphic Women's Casual Tee
USD $9.33
Merry Little Christmas Tree Garland Decoration Kit
Merry Little Christmas Tree Garland Decoration Kit
USD $35.38
Run Little Mouse Dark Romance Tshirt Gift
Run Little Mouse Dark Romance Tshirt Gift
USD $8.64
Womens Little Nightmares Graphic Tee Casual Shirt
Womens Little Nightmares Graphic Tee Casual Shirt
USD $13.03
DIY Diamond Art Bookmarks Set Little Witch Design
DIY Diamond Art Bookmarks Set Little Witch Design
USD $12.23
Top suppliers for “My Little Pony”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
The supplier is a prominent player in the toy industry, specifically focusing on the design and distribution of plush toys that capture the essence of beloved video game franchises and animated series. Based in Tucson, Arizona, this company has made a name for itself by creating high-quality, collectible plush items that resonate with fans of all ages. Their product offerings include a variety of characters from well-known franchises such as My Little Pony and Transformers, alongside original creations that encourage imaginative play. Emphasizing craftsmanship and attention to detail, these plush toys not only serve as toys but also as cherished collectibles for avid fans and gamers. The supplier is committed to ensuring customer satisfaction through quality products that enhance the play experience. Their dedication to innovation and trend awareness keeps their offerings fresh and engaging. The toys are designed with the intent to spark joy and nostalgia, making them ideal for both young audiences and collectors. Potential customers are encouraged to explore the full range of available products by visiting the supplier's website or by reaching out directly for any inquiries. The supplier's combination of creativity, quality, and passion for the toy industry sets them apart, establishing a strong connection with their customer base while continuously expanding their offerings.
<em>My</em> <em>Little</em> <em>Pony</em>
Supplier name
 
Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods. Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via PDF: https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf Excel: https://www.snazal.com/tradecat/Catalogue.xlsx Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
All Major Publications
Supplier name
 
Wholesalers
The supplier specializes in the wholesale toy and novelty industry, catering to businesses seeking distinctive products across a wide range of categories. With an extensive inventory that includes themed toys, games, inflatable items, and fancy dress accessories, they provide opportunities for retailers to enhance their selection with unique novelties not commonly found in the market. Their platform allows for convenient browsing through over 200 categories, ensuring a user-friendly experience for potential buyers. The supplier emphasizes bulk buying with manageable quantities, making it easier for businesses of various sizes to find suitable items for resale. In addition to their diverse product range, the supplier also offers specialized services such as product sourcing and management of overseas manufacturing processes—strengthening their position as a valuable partner for retailers. With no minimum order requirements and a flat delivery rate for UK orders, they provide flexibility and accessibility for their trade customers. Whether retailers are searching for creative marketing novelties, seasonal products, or unique gifts and toys, this supplier is dedicated to meeting their needs. Their commitment to quality, innovation, and customer satisfaction makes them a preferred choice in the wholesale toy market. To discover more about their offerings and how they can support retail businesses, interested parties are encouraged to visit their website or contact them directly for further inquiries.
My Little Pony, Paw Patrol, Disney, Marvel, Star Wars, Harry Potter, Jurassic World, Sonic The Hedgehog
Supplier name
 
Wholesalers
This supplier specializes in the health and beauty products industry, providing a comprehensive array of personal care items. Established in 1976, their commitment to quality and service has allowed them to thrive in the marketplace, serving clients not only in Florida but across the Americas and worldwide. With a focus on salon supplies, dental care, hair and skin products, and more, they cater to various niches within the beauty industry. Their extensive catalog includes essentials for both professional and personal use, ensuring that businesses can find everything they need under one roof. The supplier is dedicated to supporting their clients with top-brand products that guarantee satisfaction and effectiveness. In addition to their vast product selection, this supplier prides itself on exceptional customer service, understanding the unique requirements of their clientele. By fostering strong relationships and remaining responsive to market trends, they are able to stay ahead of the competition. For more information about their products or to explore potential partnerships, interested parties are encouraged to visit their website or reach out directly. Their knowledgeable team is ready to assist with any inquiries or to provide additional guidance regarding product options and availability.
Andis, Clairol, Aveeno, Ardell, Babylisspro, African Pride, Cantu, Aussie, Axe, Clubman, Bigen, Ampro, Camille Rose, Alberto Vo5, B & B, Carol's Daughter, Ecostyle
Supplier name
 
Wholesalers
In the wholesale distribution industry, this supplier is dedicated to offering a broad array of high-quality products including clothing, personal hygiene items, and promotional merchandise. Recognized as a leading provider, they focus on creating value for both non-profits and businesses by supplying essential items at competitive prices. Their diverse inventory caters to various needs, from men's and women's clothing to specialized kits designed for charitable causes. The supplier operates with a unique commitment to community and sustainability, participating in initiatives that support charitable efforts and promote social responsibility. Their Full Circle Donation Program exemplifies this ethos, as they give back by providing vital resources to shelters and service organizations across Canada. With no minimum order requirements, they strive to make bulk purchasing accessible to all, empowering organizations to meet their needs without financial burden. Customers appreciate the consistent availability of quality products at competitive prices, including popular items like t-shirts and socks, which are staples in the fundraising community. Detailed attention to customer service further distinguishes this supplier from competitors. Their team is ready to assist with inquiries, making the purchasing process seamless and straightforward. For those seeking bulk discounts on essential goods or unique promotional products, this supplier is well-positioned to deliver outstanding solutions. For additional details, products, and resources, prospective clients are encouraged to visit the supplier's website or reach out directly for further assistance.
Not available
Supplier name
 
Manufacturers
This supplier is a leader in the children's educational toy industry, specializing in innovative, modular construction kits that empower families to create and learn together. Their unique approach merges fun with education, allowing children to build life-size rides from an extensive range of modular parts. The company's kits are designed to engage children from a young age, fostering creativity, engineering skills, and teamwork. Unlike traditional toys, these kits encourage active participation from parents and children alike, transforming the building experience into an enjoyable bonding activity. Through hands-on play, kids learn valuable skills that will benefit them throughout their lives. No longer limited to conventional toy designs, the supplier's products offer an exciting alternative to typical ride-on toys, enabling children to create everything from tricycles to snow sleds. Each kit is constructed with remarkable attention to detail and is easy to assemble using minimal tools, ensuring a seamless building experience. Sustainability is at the heart of this company's mission, with products made from durable, recyclable materials to encourage eco-friendly play. Their focus on providing value is evident; one purchase yields endless possibilities for imaginative play throughout childhood. To explore these innovative toys and the numerous creative possibilities they offer, please visit their website or contact them directly for more information.
Not available
Supplier name
 
Wholesalers
The supplier is a recognized entity in the event and hospitality supplies industry. They provide a vast array of products tailored for weddings, events, and social gatherings. Their catalog includes seating options such as event and dining chairs and children’s chairs, alongside a variety of tables, including bar tables and square trestle tables. In addition to furniture, they specialize in decorative items, offering an impressive selection of artificial flowers and greenery. This includes everything from artificial flower heads and pre-made floral arrangements to various flower types like roses, peonies, and sunflowers. Their commitment to quality ensures that every product enhances the aesthetic of any event. The supplier also features a range of table and chair accessories, including table covers, chair cushions, and decorative trolleys. Their comprehensive inventory addresses not only functional needs but also elevates decorative themes through unique items like plinths, centerpieces, and themed signage. Moreover, they supply backdrop solutions and fencing options that are ideal for creating visually striking environments. With a keen eye on trends, the supplier continuously updates their offerings, making them a go-to for event planners and decorators. Those in search of quality and variety in event supplies will find this supplier's offerings exceptionally valuable. For more information on their products and services, interested parties are encouraged to explore the website or get in touch directly.
Not available
Supplier name
 
Manufacturers
Specializing in the children's educational toys sector, this supplier has established itself as a leading provider of engaging and high-quality resources designed to facilitate learning through play. With a diverse product range that appeals to families, schools, and early childhood education centers, they are dedicated to delivering fun and innovative solutions that enhance childhood development. Since its inception, the supplier has emphasized the importance of creating products that keep children entertained while sparking their imagination. Recognizing that learning should feel enjoyable rather than a chore, they offer a broad selection of toys and educational materials that cater to varied age groups and learning needs. Their product offerings include everything from wooden toys to sensory resources, ensuring that there is something for every child's preference. Committed to quality, the supplier meticulously tests each item for safety and durability, ensuring that every toy can withstand the rigors of active play. With a facility located in Waikato, orders are packed and dispatched promptly to ensure swift delivery, further demonstrating their dedication to excellent customer service. To learn more and explore their exciting range, visit their website or contact them directly for assistance. They take pride in being a family-owned business and appreciate the support of their local community.
Little Genius, Little Joys, National Geographic, The Wiggles, Robotime, Classic World, Hey Clay, Uncle Goose, Solar Buddies, Awesome Inc, Baby Ink, Bath Buddies, Blue Duck Books, Colour Me Kids, Constructive Eating<span class="list-helper-toggle-more-text"> and <a href="#">39 more</a></span><span class="list-helper-more-text d-none">, Craft Workshop, Elves Behavin Badly, Fubbles Fun Factory, Game Kings, Growing Memories, Illustrated Publishing, Jellystone, Kereru Books, Kiwi Critters, Learning Toolbox, Learn Through Play, Te Reo, Luke The Pook, Makekit, Me And Dad, Meredith Books, Mier Edu, Moana Road, Mud Puppy, Nana’s Shed Books, Natures Play, Noonys, Sense And Grow, Storytime Buddies, The Curious Kiwi, The Getting Lost Game, The Natural Patch Co, The Purple Cow, Tikitibu, Tinka, Tractor Dave, Upstart Press, Veritas Aotearoa Publishing, Viga, Wildling Books, The O’brien Collective, Hey Doodle, 4M Craft, Squoodles Teacher Talk</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
Operating in the home and kitchen goods industry, this supplier excels in creating quality hand-built products made in the USA. The range includes functional and beautifully designed items that encourage customers to unplug and savor precious moments. They also offer a selection of reclaimed furniture, blending modern design with traditional craftsmanship. Each item is crafted meticulously to ensure both utility and aesthetic appeal, promising to turn ordinary moments into lasting memories. Their product line includes an array of unique goods, such as fire-roasted coffee, recycled glass kitchenware, and hand-crafted coffee grinders. The business emphasizes sustainability and recycling, reflected in products like butcher boards and candle holders made from reclaimed materials. This dedication to eco-friendly processes extends to their reclaimed furniture line, which demonstrates a commitment to quality and the environment. In addition to their signature goods, the supplier partners with other notable brands to provide a diverse selection of products. This includes specialty items like coffee gear and artisanal candles to complement their primary offerings. Customers are encouraged to explore the full range of available goods, which are meticulously designed to enhance daily living spaces. To stay connected with the latest updates and exclusive offerings, customers are invited to follow them on social media or visit their website. Whether you're looking for unique home décor, kitchen essentials, or thoughtful gifts, this supplier offers something special for every discerning shopper. For more details, customers can reach out directly or visit the supplier's online platforms.
Pickwick & Co, Camano, Red Rooster
Supplier name
 
Wholesalers
Operating in the wholesale distribution sector, this company is a leading distributor and exporter of branded electrical domestic appliances, telecoms, and personal care items. Their diverse product portfolio also includes fashion and designer watches, clocks, and watch repair accessories and tools, catering to a wide array of customer needs. Founded in 1983 by a former market trader, the company has shown remarkable growth since its inception. Starting from a small setup in Moulton Street, Manchester, they have expanded to acquire additional warehouse space to better serve their growing customer base. Their strength lies in securing branded clearance parcels, enabling them to offer genuine products at competitive prices. Whether you are looking for high-quality kitchen appliances, beauty tools, or stylish timepieces, this wholesaler provides unparalleled value and reliability. For more details, please visit the website or reach out directly.
Casio, Duracell, Seiko, Breville, Remington, Bulova, Citizen, Energizer, Panasonic, Wahl, Morphy Richards, Russell Hobbs, Rotary, Quest, Reflex, Henley, Lorus, Accurist, Ny London, Kahuna, Caravelle, Sekonda<span class="list-helper-toggle-more-text"> and <a href="#">40 more</a></span><span class="list-helper-more-text d-none">, Tikkers, Ravel, Sara Miller, Pelex, Relda, Reflex Active, Amelia Austin, Acctim, Amplus, Amms, Precision, Widdop, Rythmn, Hometime, Kadio, Crystocraft, Lloytron, Tower, Blackmoor, Global Gizmos, Milestone, Anika, Garden Kraft, Intempo, Infapower, Daewoo, Bauer, Crockpot, Kitchen Perfected, Progress, Rcr, Logilink, Jcb, Renata, Vinnic, Paul Anthony, Carmen, Domestic King, Eveready, Seksi</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>

Related products

Kids Robot Toy
Increasing
1.8% Growth
Appeals to buyers as an interactive, tech-forward plaything with perceived educational/STEM value, making it a giftable crowd-pleaser. The $20–$40 price band hits an accessible sweet spot for parents and gift-givers, supporting both everyday purchases and holiday gifting without heavy consideration
Poker Cards
Decreasing
-13.2% Growth
Broad, evergreen appeal driven by casual game nights, travel, parties, and gifting; buyers often repurchase due to wear or loss. Compact, easy-to-ship item that fits impulse and add-on behavior at the $8–$20 price point, with potential for multipacks or bundle attachments to raise order value
Sex Doll
Decreasing
-10.8% Growth
Broadly appealing as an adult novelty that buyers value for privacy, novelty, and personal companionship, with demand driven by discreet delivery and reasonable price points. Typical selling prices of $46–$247 make it accessible and upsell-friendly (cleaners, storage, lubricants)
Plush Toy
Increasing
4.9% Growth
High-appeal, giftable item with broad reach across kids, teens, and collectors; often bought on impulse and for comfort/decoration. The $11–$21 price band supports volume sales, bundling, and add‑on purchases to lift cart value, while lightweight shipping helps margins and fast fulfillment
Action Figures
Decreasing
-44.7% Growth
Strong buyer appeal comes from collectability, fandom, and giftability, attracting both collectors and parents. The accessible $15–$34 price point encourages multi-unit baskets and repeat purchases as buyers complete sets, with demand often tied to popular franchises and nostalgia
Hello Kitty
Decreasing
-33.7% Growth
Highly recognizable character brand with cute/nostalgic appeal that attracts a broad age range; buyers seek it for gifts, collectibles, and everyday accessories. The $10–$20 price sits in an impulse-friendly, stocking‑stuffer band, enabling add‑on sales and bundles
Teddy Bear
Decreasing
-23.4% Growth
Classic, sentimental gift with broad age and occasion appeal (romance, birthdays, get-well, congratulations). Priced at $16–$32, it sits in an easy-to-gift range that converts well and supports bundling with flowers, chocolates, or cards to lift AOV
Squishy Toys
Decreasing
-2.3% Growth
Tactile, stress-relief appeal and cute, collectible designs make this a strong impulse buy and repeat-purchase item for buyers. The low price point ($10–$20) supports easy add‑to‑cart behavior, giftability, and bundling, while variety of styles/colors helps broaden appeal across kids, teens, and desk/office fidget use cases
Plastic Blocks
Increasing
29.7% Growth
Broad appeal, open-ended play, and perceived educational value make these blocks attractive to buyers, with the $15–$26 price point fitting gifts and impulse purchases. They lend themselves to repeat buys via add-on sets and bundling with other kids’ activities, supporting basket size and cross-sell strategies
Lego
Decreasing
-9% Growth
Iconic brick‑building sets with strong brand recognition drive steady demand, appealing to both kids and adult hobbyists. Buyers are drawn by creative play value, collectability, and giftability, supporting repeat purchases
Play Tent
Increasing
32.3% Growth
Strong buyer appeal as an affordable, giftable indoor play space for kids. Drives purchases from parents and relatives seeking imaginative play and a cozy nook, with a broad audience and repeat gifting potential
Wooden Toys
Increasing
3.2% Growth
Broad appeal driven by durability, safety perception, and a nostalgic, eco-friendly aesthetic that parents and gift-givers trust. Strong gifting use case and educational/tactile play value make it attractive for toddlers and preschoolers
Ride-on Cars
Increasing
223% Growth
High-appeal, big-ticket gifts for young children that buyers often choose as centerpiece holiday presents; strong perceived value and shareable “wow” factor drive traffic and conversion. Typical price range is $90–$200, supporting higher AOV and bundling opportunities
Adult Games
Decreasing
-0.6% Growth
Priced at $15–$25, these items sell on novelty, humor, and social entertainment value, making them easy add-ons and giftable impulse buys. Buyer demand peaks in December driven by holiday parties, Secret Santa/White Elephant exchanges, and stocking stuffers, with ongoing appeal for game nights and celebrations throughout the year
Kids Snowball
Decreasing
-68.4% Growth
Demand is driven by holiday gifting and winter play; buyers look for kid-focused, seasonal novelties in December. The $10–$22 price point fits stocking-stuffer and impulse-add-on thresholds, making it easy to bundle and to lift cart value with low friction
Laser Tag
Decreasing
-32.1% Growth
Interactive, group-play appeal drives purchases for at-home entertainment, parties, and gifting. Buyers value easy, screen-free fun that works for kids, teens, and families; sets often sell in multiples for team play, helping lift cart size
Kids Ride-on
Increasing
83.3% Growth
High-demand Q4 gift purchased by parents and gift‑givers seeking a memorable, higher‑ticket toy for kids. Strong perceived value and “wow” factor drive conversions, and the $90–$250 price band lifts AOV while enabling clear good/better/best positioning
Childrens Toys
Increasing
48.6% Growth
Buyer interest is driven by gifting (birthdays and holidays) and perceived developmental/educational value, plus trend-led characters and collectibles. The $13–$29 price band converts well for impulse and add‑on purchases, supports bundles, and fits “stocking stuffer” positioning while remaining accessible
Xbox Games
Decreasing
-7.4% Growth
Strong buyer appeal driven by recognizable franchises, multiplayer/social play, and giftability; steady baseline demand with a pronounced holiday spike. The $20–$50 price point supports impulse buys, bundles, and repeat purchases, making it a reliable traffic and conversion driver for an eCommerce store
Legos
Decreasing
-26.4% Growth
High-visibility construction building sets with strong brand loyalty drive steady traffic and gifting demand. Buyers value creativity, educational play, screen-free time, and collectibility, leading to repeat purchases and multi-set baskets
Feedback