My Little Pony Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025
Strong character recognition and collectability drive repeat purchases and gifting, making this line a reliable traffic and basket builder. The $12–$24 price point hits impulse-buy and giftable sweet spots, with broad SKU coverage (figures, playsets, accessories) enabling bundles and upsells. Buyers include parents and gift-givers seeking familiar characters, themed sets, and party favors. Seasonal high is July; sellers should stage inventory 4–8 weeks prior. With the current month in August, expect demand to taper toward baseline; maintain a lean assortment of proven SKUs, create multipacks to lift AOV, and refresh listings with clear character/variant titles and images. Prioritize authorized sourcing to avoid counterfeit issues, and plan next-year buys by late spring to be ready ahead of the July peak.
Key details
  • $19
  • $12 - $24
Relative Interest
 
Seasonality
High Month Mar
Low Month Feb
Dropship products for My Little Pony

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more

Top suppliers for “My Little Pony”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
The supplier is a prominent player in the toy industry, specifically focusing on the design and distribution of plush toys that capture the essence of beloved video game franchises and animated series. Based in Tucson, Arizona, this company has made a name for itself by creating high-quality, collectible plush items that resonate with fans of all ages. Their product offerings include a variety of characters from well-known franchises such as My Little Pony and Transformers, alongside original creations that encourage imaginative play. Emphasizing craftsmanship and attention to detail, these plush toys not only serve as toys but also as cherished collectibles for avid fans and gamers. The supplier is committed to ensuring customer satisfaction through quality products that enhance the play experience. Their dedication to innovation and trend awareness keeps their offerings fresh and engaging. The toys are designed with the intent to spark joy and nostalgia, making them ideal for both young audiences and collectors. Potential customers are encouraged to explore the full range of available products by visiting the supplier's website or by reaching out directly for any inquiries. The supplier's combination of creativity, quality, and passion for the toy industry sets them apart, establishing a strong connection with their customer base while continuously expanding their offerings.
<em>My</em> <em>Little</em> <em>Pony</em>
Supplier name
 
Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods. Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via PDF: https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf Excel: https://www.snazal.com/tradecat/Catalogue.xlsx Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
All Major Publications
Supplier name
 
Wholesalers
The supplier specializes in the wholesale toy and novelty industry, catering to businesses seeking distinctive products across a wide range of categories. With an extensive inventory that includes themed toys, games, inflatable items, and fancy dress accessories, they provide opportunities for retailers to enhance their selection with unique novelties not commonly found in the market. Their platform allows for convenient browsing through over 200 categories, ensuring a user-friendly experience for potential buyers. The supplier emphasizes bulk buying with manageable quantities, making it easier for businesses of various sizes to find suitable items for resale. In addition to their diverse product range, the supplier also offers specialized services such as product sourcing and management of overseas manufacturing processes—strengthening their position as a valuable partner for retailers. With no minimum order requirements and a flat delivery rate for UK orders, they provide flexibility and accessibility for their trade customers. Whether retailers are searching for creative marketing novelties, seasonal products, or unique gifts and toys, this supplier is dedicated to meeting their needs. Their commitment to quality, innovation, and customer satisfaction makes them a preferred choice in the wholesale toy market. To discover more about their offerings and how they can support retail businesses, interested parties are encouraged to visit their website or contact them directly for further inquiries.
My Little Pony, Paw Patrol, Disney, Marvel, Star Wars, Harry Potter, Jurassic World, Sonic The Hedgehog
Supplier name
 
Manufacturers
This supplier is a leader in the children's educational toy industry, specializing in innovative, modular construction kits that empower families to create and learn together. Their unique approach merges fun with education, allowing children to build life-size rides from an extensive range of modular parts. The company's kits are designed to engage children from a young age, fostering creativity, engineering skills, and teamwork. Unlike traditional toys, these kits encourage active participation from parents and children alike, transforming the building experience into an enjoyable bonding activity. Through hands-on play, kids learn valuable skills that will benefit them throughout their lives. No longer limited to conventional toy designs, the supplier's products offer an exciting alternative to typical ride-on toys, enabling children to create everything from tricycles to snow sleds. Each kit is constructed with remarkable attention to detail and is easy to assemble using minimal tools, ensuring a seamless building experience. Sustainability is at the heart of this company's mission, with products made from durable, recyclable materials to encourage eco-friendly play. Their focus on providing value is evident; one purchase yields endless possibilities for imaginative play throughout childhood. To explore these innovative toys and the numerous creative possibilities they offer, please visit their website or contact them directly for more information.
Not available
Supplier name
 
Manufacturers
Specializing in the children's educational toys sector, this supplier has established itself as a leading provider of engaging and high-quality resources designed to facilitate learning through play. With a diverse product range that appeals to families, schools, and early childhood education centers, they are dedicated to delivering fun and innovative solutions that enhance childhood development. Since its inception, the supplier has emphasized the importance of creating products that keep children entertained while sparking their imagination. Recognizing that learning should feel enjoyable rather than a chore, they offer a broad selection of toys and educational materials that cater to varied age groups and learning needs. Their product offerings include everything from wooden toys to sensory resources, ensuring that there is something for every child's preference. Committed to quality, the supplier meticulously tests each item for safety and durability, ensuring that every toy can withstand the rigors of active play. With a facility located in Waikato, orders are packed and dispatched promptly to ensure swift delivery, further demonstrating their dedication to excellent customer service. To learn more and explore their exciting range, visit their website or contact them directly for assistance. They take pride in being a family-owned business and appreciate the support of their local community.
Little Genius, Little Joys, National Geographic, The Wiggles, Robotime, Classic World, Hey Clay, Uncle Goose, Solar Buddies, Awesome Inc, Baby Ink, Bath Buddies, Blue Duck Books, Colour Me Kids, Constructive Eating<span class="list-helper-toggle-more-text"> and <a href="#">39 more</a></span><span class="list-helper-more-text d-none">, Craft Workshop, Elves Behavin Badly, Fubbles Fun Factory, Game Kings, Growing Memories, Illustrated Publishing, Jellystone, Kereru Books, Kiwi Critters, Learning Toolbox, Learn Through Play, Te Reo, Luke The Pook, Makekit, Me And Dad, Meredith Books, Mier Edu, Moana Road, Mud Puppy, Nana’s Shed Books, Natures Play, Noonys, Sense And Grow, Storytime Buddies, The Curious Kiwi, The Getting Lost Game, The Natural Patch Co, The Purple Cow, Tikitibu, Tinka, Tractor Dave, Upstart Press, Veritas Aotearoa Publishing, Viga, Wildling Books, The O’brien Collective, Hey Doodle, 4M Craft, Squoodles Teacher Talk</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers
The supplier is a recognized entity in the event and hospitality supplies industry. They provide a vast array of products tailored for weddings, events, and social gatherings. Their catalog includes seating options such as event and dining chairs and children’s chairs, alongside a variety of tables, including bar tables and square trestle tables. In addition to furniture, they specialize in decorative items, offering an impressive selection of artificial flowers and greenery. This includes everything from artificial flower heads and pre-made floral arrangements to various flower types like roses, peonies, and sunflowers. Their commitment to quality ensures that every product enhances the aesthetic of any event. The supplier also features a range of table and chair accessories, including table covers, chair cushions, and decorative trolleys. Their comprehensive inventory addresses not only functional needs but also elevates decorative themes through unique items like plinths, centerpieces, and themed signage. Moreover, they supply backdrop solutions and fencing options that are ideal for creating visually striking environments. With a keen eye on trends, the supplier continuously updates their offerings, making them a go-to for event planners and decorators. Those in search of quality and variety in event supplies will find this supplier's offerings exceptionally valuable. For more information on their products and services, interested parties are encouraged to explore the website or get in touch directly.
Not available
Supplier name
 
Wholesalers
Operating within the dynamic pop culture merchandise industry, this supplier is renowned for its commitment to delivering officially licensed products that resonate with fans and customers. With over thirty years of extensive experience, they have established themselves as trusted partners in merchandising, collaborating with major global entities including renowned names in entertainment like Disney, Warner Bros., and Netflix. Their comprehensive product range spans various categories, ensuring that fans of all ages can find merchandise that reflects their favorite shows, movies, and characters. From striking wall art to trendy apparel, innovative drinkware, and unique gift items, this supplier embraces creativity in product design. They focus on meeting the modern consumer's demand for quality and originality, effectively tapping into the heart of popular culture. In addition to catering to retail needs, they provide B2B merchandising solutions that help businesses of all sizes leverage the power of fandom. Their dedication to collaboration and quality makes them a valuable asset for retailers seeking to enhance their product offerings with attractive licensed merchandise. With ongoing projects and various lines scheduled for release, including exciting collections tied to major franchises, they ensure a steady flow of fresh and engaging products. To explore their offerings further and stay updated on new arrivals, prospective clients are encouraged to visit their website or reach out directly for any inquiries.
Disney, Netflix, Warner Bros
Supplier name
 
Manufacturers
Operating within the natural skincare industry, this business focuses on providing high-quality skincare solutions that are both effective and environmentally friendly. Their extensive product range includes moisturizers, facial cleansers, and unique skincare treatments designed to nurture and enhance the skin's natural beauty at every age. The company's formulations utilize only 100% natural ingredients, often organic, and sourced from sustainable practices. They proudly feature tallow from pasture-raised, grass-fed cattle, emphasizing the importance of transparency and quality in their offerings. Each product is crafted with care, ensuring that they deliver not just skin benefits but also a pleasant sensory experience with delightful textures and scents. Customers appreciate the brand's commitment to inclusivity, offering products suitable for all skin types, including those with sensitive or problem skin. Their effective solutions aim to hydrate, soothe, and rejuvenate the skin, helping users achieve a healthy, glowing complexion. Moreover, the brand stands firmly against animal testing, conducting product research and development with human volunteers instead. This ethical stance resonates with environmentally conscious consumers, further solidifying the brand's reputation in the natural skincare market. For more information about the products offered and their commitment to skincare, visiting the website or reaching out directly for inquiries is encouraged.
Not available
Supplier name
 
Wholesalers
Operating within the veterinary healthcare industry, this supplier offers an innovative range of veterinary-grade essential oils tailored for diverse animal species. Each formulation is crafted by a licensed veterinarian, emphasizing safety, quality, and the holistic care of animals. The supplier’s dedicated approach has made them a trusted name for pet owners and veterinary professionals alike, seeking non-toxic alternatives to enhance animal health and well-being. With a profound understanding of the challenges surrounding the use of essential oils in veterinary medicine, this supplier is committed to research and development. They focus on generating safe, effective products that address various animal health needs, from behavioral support to skin issues. Their passion lies in educating pet owners and veterinarians on the benefits of integrating essential oils into traditional care practices. The supplier believes in the transformative power of natural remedies, combining essential oils with holistic practices. Their extensive background in animal care ensures that each product not only meets rigorous safety standards but is also based on clinical data and case studies. Users of their products often share positive feedback about the improvements seen in their animals. For anyone looking to explore a natural approach to veterinary care, this supplier offers a comprehensive selection of essential oils specifically designed for various animal types. Interested parties can find more information by visiting their website or getting in touch directly for inquiries.
Animaleo
Supplier name
 
Wholesalers
Operating in the pharmaceutical industry, this prominent wholesaler and exporter excels in supplying an extensive range of medical products, including surgical equipment, anti-cancer drugs, and antibiotics. With a strong commitment to quality and reliability, they have established a solid reputation in both domestic and international markets. Since its inception in 2011, the organization has forged valuable relationships with clients across various countries, ensuring the delivery of premium healthcare solutions. Their product portfolio includes essential medicines like antivirals, anesthetics, and a comprehensive assortment of therapeutic agents. From vaccines to specialty drugs, they cater to a variety of medical needs, emphasizing quality and compliance with stringent regulatory standards. With a dedicated focus on customer satisfaction, their knowledgeable team assists clients in navigating the complexities of pharmaceutical sourcing. Individuals interested in learning more about their offerings are encouraged to visit their website or reach out directly for tailored support. Their extensive experience, along with their commitment to providing effective healthcare solutions, makes them a trusted partner in the pharmaceutical supply chain.
Dr. Morepen

Related products

Ride-on Toys
Decreasing
-21.4% Growth
Mid-ticket children's mobility toy with broad gift appeal; buyers choose it for play value, developmental gross-motor benefits, and giftability. Typical price points fall between $45 and $129, making it attractive as a seasonal present or add-on upsell
Children’s Toys
Decreasing
-81.9% Growth
Broad, evergreen appeal for buyers seeking gifts and engaging play, with frequent purchases driven by birthdays and small occasions. The $14–$29 price band supports impulse conversion and add-on sales, and a wide assortment enables bundling and upsells across themes and interests
Sensory Fidget Toys
Decreasing
-1.1% Growth
Broad buyer appeal as a stress-relief and focus aid for kids, students, and office workers; also popular as small gifts, party favors, and classroom rewards. The $8–$13 price point supports impulse-adds and quick conversions, while variety in textures/colors can drive repeat purchases and bundle opportunities
Toyboxes
Increasing
1752.8% Growth
Practical kids’ storage that solves clutter and supports room organization, appealing to parents and gift buyers. The $27–$60 price range is accessible for buyers and supports volume, with differentiation possible across basic versus sturdier designs and aesthetic choices
Stuffed Animals
Increasing
18.4% Growth
Broad appeal spans children, teens, and gift-givers seeking cute, comforting, and collectible items. Buyers respond to soft tactile feel, character/animal variety, and display-friendly aesthetics; the $10–$25 price point supports impulse buys, add-ons, and bundling
Plush Toy
Decreasing
-10.3% Growth
High-appeal, giftable item with broad reach across kids, teens, and collectors; often bought on impulse and for comfort/decoration. The $11–$21 price band supports volume sales, bundling, and add‑on purchases to lift cart value, while lightweight shipping helps margins and fast fulfillment
Plush Rabbit
Decreasing
-0.5% Growth
Soft plush rabbit appeals as a low-cost gift and comfort item for buyers—popular for children's purchases, impulse buys, and niche collectors. Its small size and modest price point make it easy to stock, photograph, and ship, and it performs well as an add-on or seasonal gift SKU
Dolls
Decreasing
-34.3% Growth
High gift appeal and broad age relevance make these items reliable basket builders. The $11–$25 price range hits an accessible gifting sweet spot and supports multi-unit orders, bundles, and add-ons, which can lift AOV
Lego Set
Increasing
30.6% Growth
Strong gift appeal and cross-age interest drive steady demand, with buyers valuing creative play, display potential, and collectability. The $16–$64 price band hits popular gifting thresholds, from add-on purchases to mid-tier presents, supporting broad AOV strategies and repeat orders across variants and themes
Toy Vehicles
Increasing
41.5% Growth
Strong buyer interest comes from giftability, imaginative play, and collectability, leading to repeat purchases when variety is offered. The $14–$27 price range hits an accessible impulse/gift sweet spot and supports bundles or multi-packs to lift AOV
Space Toy
Decreasing
-29.6% Growth
Priced in the $12–$28 range and peaking in December, this toy-level item is typically purchased as a holiday gift, stocking stuffer or novelty impulse buy. That combination of low-to-mid price, seasonally driven demand and gift appeal makes it attractive for sellers to carry—easy to bundle, promote in gift guides, and convert with fast-shipping offers
Licensed Toys
Increasing
76.4% Growth
Strong brand recognition and character tie-ins drive impulse buys, gifting, and collectibility, making this a reliable traffic and conversion driver. The $27–$130 price band supports both entry-level purchases and premium sets, enabling bundling and upsell strategies that lift AOV
Building Toys
Increasing
71.6% Growth
Buyer interest is driven by giftability, educational value (creativity/STEM), and screen‑free play, with broad age appeal and strong parent approval. The $17–$35 price band sits at common gifting and add‑to‑cart thresholds, supporting multi‑unit and upsell opportunities; sets naturally encourage repeat purchases to expand collections
Teepee Tent
Decreasing
-56.1% Growth
Lightweight indoor play tent commonly purchased as a children’s playroom accent, gift, or home décor piece; appeals to parents and gift buyers because of visual/novelty value and ease of setup. Typical retail range $35–$99 supports both value and premium SKUs, allowing margin segmentation; compact, foldable form factor generally reduces shipping and storage costs versus bulky goods
Anime Toys
Decreasing
-44.5% Growth
Appeals to buyers as affordable character collectibles and gifts; the $13–$20 price point supports impulse buys, upsells, and repeat purchases (completing sets or gifting multiple characters). Strong crossover between fans and gift buyers makes this category a reliable traffic driver and basket builder in eCommerce stores
Doll Stand
Increasing
33.3% Growth
Small, low-ticket accessory that appeals to collectors, parents and gift buyers as a display and storage solution for dolls. Fits into toys/collectibles/accessories assortments as an easy add-on SKU with a typical price point of $10–$20, making it attractive for impulse buys, bundles and margin-friendly cross-sells
Plush Stuffed Animals
Increasing
30.2% Growth
Giftable, comforting soft toys with broad appeal; buyers purchase for birthdays, new babies, get‑well, and everyday treats. The $13–$20 price sits in impulse‑buy territory, supporting add‑ons and bundles that lift AOV, while collectability encourages repeat orders
Wood Toys
Increasing
22.9% Growth
Timeless, durable, and plastic-free, these appeal to buyers seeking eco-friendly, giftable play options with a classic aesthetic. The $12–$24 price band fits impulse gifts and add-on items, and supports simple bundles or themed sets to lift average order value
Toys
Increasing
12.4% Growth
Strong buyer appeal is driven by gift-giving, entertainment, and educational value, with many purchases made for children and as stocking stuffers. The $10–$25 price band supports impulse buys, easy gifting, and bundle opportunities to lift order value, especially with age-appropriate, trendy, or licensed items that feel “giftable
Teddy Bear
Increasing
10.2% Growth
Classic, sentimental gift with broad age and occasion appeal (romance, birthdays, get-well, congratulations). Priced at $16–$32, it sits in an easy-to-gift range that converts well and supports bundling with flowers, chocolates, or cards to lift AOV
Feedback