My Little Pony Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Strong character recognition and collectability drive repeat purchases and gifting, making this line a reliable traffic and basket builder. The $12–$24 price point hits impulse-buy and giftable sweet spots, with broad SKU coverage (figures, playsets, accessories) enabling bundles and upsells. Buyers include parents and gift-givers seeking familiar characters, themed sets, and party favors. Seasonal high is July; sellers should stage inventory 4–8 weeks prior. With the current month in August, expect demand to taper toward baseline; maintain a lean assortment of proven SKUs, create multipacks to lift AOV, and refresh listings with clear character/variant titles and images. Prioritize authorized sourcing to avoid counterfeit issues, and plan next-year buys by late spring to be ready ahead of the July peak.
Key details
  • $19
  • $12 - $24
Relative Interest
 
Seasonality
High Month Jul
Low Month Nov
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Top suppliers for “My Little Pony”

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Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
The supplier is a prominent player in the toy industry, specifically focusing on the design and distribution of plush toys that capture the essence of beloved video game franchises and animated series. Based in Tucson, Arizona, this company has made a name for itself by creating high-quality, collectible plush items that resonate with fans of all ages. Their product offerings include a variety of characters from well-known franchises such as My Little Pony and Transformers, alongside original creations that encourage imaginative play. Emphasizing craftsmanship and attention to detail, these plush toys not only serve as toys but also as cherished collectibles for avid fans and gamers. The supplier is committed to ensuring customer satisfaction through quality products that enhance the play experience. Their dedication to innovation and trend awareness keeps their offerings fresh and engaging. The toys are designed with the intent to spark joy and nostalgia, making them ideal for both young audiences and collectors. Potential customers are encouraged to explore the full range of available products by visiting the supplier's website or by reaching out directly for any inquiries. The supplier's combination of creativity, quality, and passion for the toy industry sets them apart, establishing a strong connection with their customer base while continuously expanding their offerings.
<em>My</em> <em>Little</em> <em>Pony</em>
Supplier name
 
Wholesalers
This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods. Register for a NEW account via https://www.snazal.com/myaccount.php?op=register. Download their catalog via PDF: https://www.snazal.com/catalogue/snazal-catalogue-gbp-print.pdf Excel: https://www.snazal.com/tradecat/Catalogue.xlsx Send a direct message to Nauman Matloob via snazalwholesale@gmail.com for wholesale orders and inquiries.
All Major Publications
Supplier name
 
Wholesalers
The supplier specializes in the wholesale toy and novelty industry, catering to businesses seeking distinctive products across a wide range of categories. With an extensive inventory that includes themed toys, games, inflatable items, and fancy dress accessories, they provide opportunities for retailers to enhance their selection with unique novelties not commonly found in the market. Their platform allows for convenient browsing through over 200 categories, ensuring a user-friendly experience for potential buyers. The supplier emphasizes bulk buying with manageable quantities, making it easier for businesses of various sizes to find suitable items for resale. In addition to their diverse product range, the supplier also offers specialized services such as product sourcing and management of overseas manufacturing processes—strengthening their position as a valuable partner for retailers. With no minimum order requirements and a flat delivery rate for UK orders, they provide flexibility and accessibility for their trade customers. Whether retailers are searching for creative marketing novelties, seasonal products, or unique gifts and toys, this supplier is dedicated to meeting their needs. Their commitment to quality, innovation, and customer satisfaction makes them a preferred choice in the wholesale toy market. To discover more about their offerings and how they can support retail businesses, interested parties are encouraged to visit their website or contact them directly for further inquiries.
My Little Pony, Paw Patrol, Disney, Marvel, Star Wars, Harry Potter, Jurassic World, Sonic The Hedgehog
Supplier name
 
Manufacturers
This supplier is a leader in the children's educational toy industry, specializing in innovative, modular construction kits that empower families to create and learn together. Their unique approach merges fun with education, allowing children to build life-size rides from an extensive range of modular parts. The company's kits are designed to engage children from a young age, fostering creativity, engineering skills, and teamwork. Unlike traditional toys, these kits encourage active participation from parents and children alike, transforming the building experience into an enjoyable bonding activity. Through hands-on play, kids learn valuable skills that will benefit them throughout their lives. No longer limited to conventional toy designs, the supplier's products offer an exciting alternative to typical ride-on toys, enabling children to create everything from tricycles to snow sleds. Each kit is constructed with remarkable attention to detail and is easy to assemble using minimal tools, ensuring a seamless building experience. Sustainability is at the heart of this company's mission, with products made from durable, recyclable materials to encourage eco-friendly play. Their focus on providing value is evident; one purchase yields endless possibilities for imaginative play throughout childhood. To explore these innovative toys and the numerous creative possibilities they offer, please visit their website or contact them directly for more information.
Not available
Supplier name
 
Wholesalers
The supplier is a recognized entity in the event and hospitality supplies industry. They provide a vast array of products tailored for weddings, events, and social gatherings. Their catalog includes seating options such as event and dining chairs and children’s chairs, alongside a variety of tables, including bar tables and square trestle tables. In addition to furniture, they specialize in decorative items, offering an impressive selection of artificial flowers and greenery. This includes everything from artificial flower heads and pre-made floral arrangements to various flower types like roses, peonies, and sunflowers. Their commitment to quality ensures that every product enhances the aesthetic of any event. The supplier also features a range of table and chair accessories, including table covers, chair cushions, and decorative trolleys. Their comprehensive inventory addresses not only functional needs but also elevates decorative themes through unique items like plinths, centerpieces, and themed signage. Moreover, they supply backdrop solutions and fencing options that are ideal for creating visually striking environments. With a keen eye on trends, the supplier continuously updates their offerings, making them a go-to for event planners and decorators. Those in search of quality and variety in event supplies will find this supplier's offerings exceptionally valuable. For more information on their products and services, interested parties are encouraged to explore the website or get in touch directly.
Not available
Supplier name
 
Wholesalers
Operating within the dynamic pop culture merchandise industry, this supplier is renowned for its commitment to delivering officially licensed products that resonate with fans and customers. With over thirty years of extensive experience, they have established themselves as trusted partners in merchandising, collaborating with major global entities including renowned names in entertainment like Disney, Warner Bros., and Netflix. Their comprehensive product range spans various categories, ensuring that fans of all ages can find merchandise that reflects their favorite shows, movies, and characters. From striking wall art to trendy apparel, innovative drinkware, and unique gift items, this supplier embraces creativity in product design. They focus on meeting the modern consumer's demand for quality and originality, effectively tapping into the heart of popular culture. In addition to catering to retail needs, they provide B2B merchandising solutions that help businesses of all sizes leverage the power of fandom. Their dedication to collaboration and quality makes them a valuable asset for retailers seeking to enhance their product offerings with attractive licensed merchandise. With ongoing projects and various lines scheduled for release, including exciting collections tied to major franchises, they ensure a steady flow of fresh and engaging products. To explore their offerings further and stay updated on new arrivals, prospective clients are encouraged to visit their website or reach out directly for any inquiries.
Disney, Netflix, Warner Bros
Supplier name
 
Wholesalers
The business operates within the home decor and party supplies sector, providing an extensive range of products designed to enhance celebrations and everyday living. Their offerings include a wide variety of paper goods, tabletop decor, and personalized gift items designed to cater to various occasions such as birthdays, weddings, and seasonal festivities. Their products are characterized by meticulous craftsmanship and innovative designs, which help to create memorable experiences for clients and their guests. From elegant dinnerware and beautiful placemats to charming greeting cards and gift packaging, every item is carefully selected to bring joy and creativity to any event. With a commitment to quality and style, the company continues to be a go-to source for those looking to elevate their entertaining game. They also embrace seasonal themes and special collaborations with well-known artists, ensuring their collections remain fresh and on-trend. For anyone in search of exceptional decor and supplies to make their gatherings memorable, this supplier stands out as a trusted choice. Their user-friendly online platform makes discovering and purchasing items easy and convenient. For more information on the latest collections and product availability, please visit their website or contact them directly.
Vicki Sawyer, Elizabeth Foster, Burleigh, Janet Hill, Laura Stoddart, Hester & Cook, Zafferano, Bewilderness
Supplier name
 
Manufacturers
Specializing in the children's educational toys sector, this supplier has established itself as a leading provider of engaging and high-quality resources designed to facilitate learning through play. With a diverse product range that appeals to families, schools, and early childhood education centers, they are dedicated to delivering fun and innovative solutions that enhance childhood development. Since its inception, the supplier has emphasized the importance of creating products that keep children entertained while sparking their imagination. Recognizing that learning should feel enjoyable rather than a chore, they offer a broad selection of toys and educational materials that cater to varied age groups and learning needs. Their product offerings include everything from wooden toys to sensory resources, ensuring that there is something for every child's preference. Committed to quality, the supplier meticulously tests each item for safety and durability, ensuring that every toy can withstand the rigors of active play. With a facility located in Waikato, orders are packed and dispatched promptly to ensure swift delivery, further demonstrating their dedication to excellent customer service. To learn more and explore their exciting range, visit their website or contact them directly for assistance. They take pride in being a family-owned business and appreciate the support of their local community.
Little Genius, Little Joys, National Geographic, The Wiggles, Robotime, Classic World, Hey Clay, Uncle Goose, Solar Buddies, Awesome Inc, Baby Ink, Bath Buddies, Blue Duck Books, Colour Me Kids, Constructive Eating<span class="list-helper-toggle-more-text"> and <a href="#">39 more</a></span><span class="list-helper-more-text d-none">, Craft Workshop, Elves Behavin Badly, Fubbles Fun Factory, Game Kings, Growing Memories, Illustrated Publishing, Jellystone, Kereru Books, Kiwi Critters, Learning Toolbox, Learn Through Play, Te Reo, Luke The Pook, Makekit, Me And Dad, Meredith Books, Mier Edu, Moana Road, Mud Puppy, Nana’s Shed Books, Natures Play, Noonys, Sense And Grow, Storytime Buddies, The Curious Kiwi, The Getting Lost Game, The Natural Patch Co, The Purple Cow, Tikitibu, Tinka, Tractor Dave, Upstart Press, Veritas Aotearoa Publishing, Viga, Wildling Books, The O’brien Collective, Hey Doodle, 4M Craft, Squoodles Teacher Talk</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
Operating within the natural skincare industry, this business focuses on providing high-quality skincare solutions that are both effective and environmentally friendly. Their extensive product range includes moisturizers, facial cleansers, and unique skincare treatments designed to nurture and enhance the skin's natural beauty at every age. The company's formulations utilize only 100% natural ingredients, often organic, and sourced from sustainable practices. They proudly feature tallow from pasture-raised, grass-fed cattle, emphasizing the importance of transparency and quality in their offerings. Each product is crafted with care, ensuring that they deliver not just skin benefits but also a pleasant sensory experience with delightful textures and scents. Customers appreciate the brand's commitment to inclusivity, offering products suitable for all skin types, including those with sensitive or problem skin. Their effective solutions aim to hydrate, soothe, and rejuvenate the skin, helping users achieve a healthy, glowing complexion. Moreover, the brand stands firmly against animal testing, conducting product research and development with human volunteers instead. This ethical stance resonates with environmentally conscious consumers, further solidifying the brand's reputation in the natural skincare market. For more information about the products offered and their commitment to skincare, visiting the website or reaching out directly for inquiries is encouraged.
Not available
Supplier name
 
Wholesalers
Operating within the veterinary healthcare industry, this supplier offers an innovative range of veterinary-grade essential oils tailored for diverse animal species. Each formulation is crafted by a licensed veterinarian, emphasizing safety, quality, and the holistic care of animals. The supplier’s dedicated approach has made them a trusted name for pet owners and veterinary professionals alike, seeking non-toxic alternatives to enhance animal health and well-being. With a profound understanding of the challenges surrounding the use of essential oils in veterinary medicine, this supplier is committed to research and development. They focus on generating safe, effective products that address various animal health needs, from behavioral support to skin issues. Their passion lies in educating pet owners and veterinarians on the benefits of integrating essential oils into traditional care practices. The supplier believes in the transformative power of natural remedies, combining essential oils with holistic practices. Their extensive background in animal care ensures that each product not only meets rigorous safety standards but is also based on clinical data and case studies. Users of their products often share positive feedback about the improvements seen in their animals. For anyone looking to explore a natural approach to veterinary care, this supplier offers a comprehensive selection of essential oils specifically designed for various animal types. Interested parties can find more information by visiting their website or getting in touch directly for inquiries.
Animaleo

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