Face Care Market Trends, Forecast & Insights [2025]
Last updated Jul 28, 2025
                                
                                    Broad, repeat-purchase demand driven by daily routines makes this a reliable basket-builder. The $10–$21 price band supports impulse add-ons, bundling (cleanser + moisturizer + treatment), and periodic promos without heavy margin exposure. Low sizing/fit issues reduce returns, and replenishment cycles encourage steady reorders.
Seasonality peaks in January; buyers lean into winter skin needs and New Year self-care goals. With August as the current month, it’s a good time to plan assortment, content, and supply so listings and inventory are live by November to ride late Q4 momentum into the January high. Prioritize bundles and value sets to lift AOV during the run-up.
                                
                                                         
                                                            
                            Product details
                            
                                
                                                                                                                                                    
                                            
                                            
                                                                    
                            
                        
                                                    
                                                                            
                                             Key details
 Key details
                                            - 
                                                        
                                                        $16
- 
                                                        
                                                        $10 - $21
Dropship products for Face Care
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
 
                                        Hydrocolloid Acne Patches Face Care Kit
                                        USD $11.23
                                     
                                        Multifunctional Oxygen Hydra Dermabrasion Face Care Machine
                                        USD $996.67
                                     
                                        Face Mask Mixing Bowl Set for Skin Care
                                        USD $18.8
                                     
                                        LED Face Massager USB Rechargeable Skin Care Device
                                        USD $9.92
                                     
                                        1200ML Hydra Liquid Face Serum Skin Care Solution
                                        USD $17.21
                                     
                                        Cooling Ice Roller Face Massager for Skin Care
                                        USD $13.71
                                     
                                        Portable Silicone Ice Bath Bowl for Face Care
                                        USD $12.59
                                     
                                        LED Face Mask for Skin Care and Beauty
                                        USD $339.2
                                     
                                        Whitening Soap Bar for Face and Body Care
                                        USD $8.26
                                     
                                        LCD Face Beauty Device for Skin Care and Massaging
                                        USD $18.93
                                     
                                        Ice Roller for Face and Eye Skin Care Tool
                                        USD $18.56
                                     
                                        Silicone Collapsible Face Ice Bath Bowl for Skin Care
                                        USD $14.88
                                    Top suppliers for “Face Care”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
                        Country
                        Supplier type
                        About
                                Brands
                            Supplier name
                        Wholesalers
                        Operating in the luxury men's grooming industry, this supplier is dedicated to crafting high-quality grooming and lifestyle products. Each item is designed to appeal to those who demand excellence and uniqueness in their grooming routines. Their offerings are characterized by the use of exotic natural ingredients, such as Black Oud, known for its rich aromatic properties. 
The supplier focuses on creating a tailored experience for each customer, with products that not only perform well but also present a luxurious feel. This commitment to excellence is evident in every stitch and formulation, promising an unforgettable grooming experience. They prioritize the unique needs of their clientele, ensuring that each product aligns with a distinct aesthetic and luxurious sensibility. 
Beyond just grooming essentials, their products aim to make statements. Customers are encouraged to embrace individuality through these carefully curated selections. By breaking away from conventional standards, this supplier has established a niche within the market that resonates with consumers looking for something beyond the ordinary. 
More information about their exclusive offers, product launches, and details regarding wholesale partnerships can be found on their website or by direct contact. Experience the difference that luxury grooming can make in your daily routine.
                                Zousz
                            Supplier name
                        Manufacturers
                        This supplier operates in the pharmaceutical and cosmetic industries as a licensed manufacturer of high-quality personal care, skincare, and pharmaceutical products. Equipped with TGA and FDA certifications, the company ensures compliance with the highest standards of safety, quality, and efficacy in all products manufactured.
Their manufacturing processes integrate artisan techniques with scientific precision, thereby enabling the creation of innovative formulations that cater to market demands. This supplier offers a range of services including private labeling, contract manufacturing, and product development, ensuring that clients have flexibility and expert guidance throughout the production journey.
Their commitment to using natural ingredients shines through their wide selection of products, which encompass various categories such as baby care, body care, face care, hair care, bathing products, sun care, and therapeutic items. They are dedicated to avoiding preservatives and creating cosmeceuticals that align closely with nature's offerings.
Additionally, the company’s state-of-the-art facilities enable robust quality control measures, allowing for reliable production and packaging processes crucial for maintaining product integrity. With a team of expert chemists, they provide assistance with scientific, technical, and regulatory services, ensuring that clients meet marketplace requirements and navigate the complexities of compliance effortlessly.
For those considering their manufacturing options or seeking guidance on product development, this supplier invites inquiries about their offerings. More information can be obtained by visiting their website or by making direct contact.
                                Not available
                            Supplier name
                        Manufacturers
                        Engaged in the household electrical appliances industry, this supplier is recognized for its expertise in hair care products. They manufacture a diverse range of items including hair dryers, straighteners, curling irons, hot air stylers, and USB hair series, all designed with user needs in mind.
Commitment to quality is paramount, as evidenced by their adherence to international standards such as ISO 9001:2015 certification and various safety regulations including GS, CE, EMC, ROHS, PAHS, REACH, CB, cTUVus, and KC approvals. This meticulous attention to safety and quality ensures that their products meet the highest industry benchmarks.
With distribution reaching over 30 countries, including major markets like Germany, Brazil, Korea, Russia, South Africa, and the USA, they are committed to expanding their global footprint. The manufacturer not only focuses on producing top-notch products but also emphasizes a partnership approach, inviting OEMs and ODMs to engage and collaborate for mutual success.
For detailed information about their product offerings and to explore partnership opportunities, interested parties are encouraged to visit the website or contact them directly for assistance.
                                Not available
                            Supplier name
                        Manufacturers
                        This supplier is a prominent player in the cosmetics and personal care sector, established as a reliable manufacturer and wholesaler. Their extensive product lineup includes skin creams, face washes, facial kits, and moisturizing lotions, each designed with a commitment to quality and sustainability.
With a focus on natural and biodegradable ingredients, the supplier prioritizes product safety and environmental friendliness, catering to the growing demand for eco-conscious beauty solutions. Their offerings are well-regarded for their effectiveness and high standards, appealing to a wide customer base both locally and internationally.
Since its establishment in 2009, this individual-owned business has demonstrated significant growth, achieving an annual turnover of Rs. 1 - 2 Crore. Their professional approach and unwavering commitment to quality have earned them trust and recognition in the marketplace.
The supplier is well-equipped to meet various customer needs, providing customized manufacturing and private label solutions alongside their branded products. For more information about their offerings or to inquire about bulk purchases, potential partners are encouraged to visit their website or contact them directly for personalized assistance.
                                Mxofere
                            Supplier name
                        Manufacturers
                        Operating within the cosmetics sector, this supplier specializes in the development and production of innovative ingredients that cater to diverse beauty and personal care formulations.
The product range includes a variety of active ingredients, vibrant colors, and advanced texturing agents, all designed to enhance performance and aesthetic appeal in face care, body care, sun care, makeup, hair care, fragrance, and oral care products.
Commitment to sustainability and social responsibility is evident in their operations, pioneering biodegradable products that align with eco-conscious manufacturing practices. They are actively involved in industry discussions and events, sharing insights and collaborating with partners to inspire new trends in the beauty marketplace.
Visitors can explore an extensive product line and formulation options tailored to their specific needs. Whether you're looking for effective solutions for skincare or unique cosmetic formulations, this supplier provides an inspiring array of options.
For those interested in gaining deeper insights into market trends or product innovations, additional resources and learning opportunities are available on their website. For inquiries or personalized assistance, direct contact options are also provided.
                                Not available
                            Supplier name
                        Manufacturers
                        Blackbird Trading Company is a modern OEM/ODM skin care supplier. Blackbird Trading are experts in Manufacturing and Exporting Facial Skin Care, Body Care, Hair Care and more Special Skincare Products. We are a leading skincare supplier from China and currently the company is associated with Alibaba and now operates globally. We provide our professional and experienced industry expert service to every cosmetics idea that you may have, and never turn down an opportunity to make your dreams come true. Let us cooperate together!
                                Not available
                            Supplier name
                        Manufacturers
                        HCP Wellness is the new age, globally recognized manufacturer from Ahmedabad, India private label cosmetics & skincare and leader in the custom formulation of scientifically-proven, naturally-effective personal care products. Our focus is on developing exceptional products and building exceptional brands. With expertise in skin care, body care, specialty hair care, OTC, oral care toothpaste and professional use formulations, we create cost effective, high quality, innovative products for the global beauty market with the state of the art manufacturing facility at Gujarat, India.
HCP Wellness is a contract developer and manufacturer of cosmetics and skin care for national and international brands with dedicated research and development team to develop & manufacture an innovative formulations. Our clientele includes prestige brands and industry leaders who distribute through major retail, direct and online channels.
Constant innovation & aggressive marketing have resulted in a steady growth for HCP Wellness. Today we can boast of an impressive corporate office at Ahmedabad, Gujarat.
Today, HCP Wellness operates in 11 overseas destinations across Asia, Africa, South-East Asia, US, UK and Gulf countries. Targeting the competitive markets of Commonwealth Independent States, the company will soon begin operations in regions like Uzbekistan and Tajikistan.
                                Not available
                            Supplier name
                        Wholesalers
                        Focusing on the eco-friendly products industry, this supplier is dedicated to offering sustainable alternatives for families looking to reduce their environmental impact. They curate a wide selection of non-toxic, ethically sourced products encompassing a variety of categories including baby care, personal care, home cleaning, and reusable solutions. Their commitment to sustainability is evident in their meticulous selection process, ensuring every product meets their high standards for safety and eco-friendliness.
In the realm of baby care, they provide items designed to be gentle on the skin while being free from harmful chemicals, catering to the growing demand for safe products among environmentally conscious parents. This includes everything from organic baby lotions to eco-friendly diapers. In the personal care segment, customers can find natural body care products that are not only good for them but also for the planet.
The supplier also focuses on household cleaning products that are biodegradable and non-toxic, making them a perfect choice for families aiming for a cleaner home environment without sacrificing health standards. Reusable options, such as drinkware and food storage solutions, further align with their mission of promoting sustainable living.
Their approach makes it easier for families to adopt eco-friendly habits without compromise. For those interested in exploring the full range of their products and undeniable benefits, further information is readily available on their website or by contacting them directly.
                                Weleda,  Moltex,  Koala Eco,  Bambo Nature,  Hurraw,  Ever Eco,  Kin Kin,  Muumi,  Wotnot,  Made By Freesko
                            Supplier name
                        Manufacturers
                        Operating within the cosmetics industry, this leading manufacturer focuses on developing and producing an extensive array of skincare products designed to address a variety of skin concerns. With more than 13 years of experience, they have established a strong reputation for quality and innovation, exporting their products to 76 countries and regions around the globe.
Their offerings encompass multiple product categories, including face care, body care, hair care, and specialized items such as lip care and men's grooming essentials. Each product is created with the utmost attention to detail, utilizing advanced production technologies and formulations that comply with international standards, including GMPC and ISO certifications. Their commitment to quality ensures that every item delivers effective results tailored to consumer needs.
In addition to their product range, this company provides private label and OEM/ODM services, catering to clients seeking to create their own branded skincare lines or custom formulations. With a dedicated R&D team of over 20 professionals, they are well-equipped to meet the specific demands of various markets.
This organization values collaboration and strives for mutual success with its clients, aligning with market trends and consumer preferences. They invite businesses looking to partner in the skin care space to learn more about their offerings and capabilities. For additional information, please visit their website or reach out directly.
                                Not available
                            Supplier name
                        Wholesalers
                        We are a proud Kiwi owned and operated family company. After 20 years based in the sunny Northland we are now in the sunny Bay of Plenty but other than the location change it is business as usual.
We offer a wide range of giftware, Kiwiana products, homeware, stationery, toys, games and partyware just to name a few.
The products are sourced with the customer in mind and we are always reviewing the range so if there is something you would like we welcome your feedback.
                                Men's Republic,  Imagine Ellie,  Rivsalt
                            Related products
Glycolic Acid Exfoliating Toner
                                    Decreasing
                        
    -7.8%
                Growth
            
            A glycolic acid AHA toner is a high-interest skincare staple for buyers seeking brighter tone, smoother texture, and help with clogged pores and dullness—benefits that are widely understood and searched. The accessible $10–$19 price encourages trial and add-to-cart, with strong replenishment potential since it’s used routinely, supporting subscriptions and bundles
Wrinkle Cream
                                    Decreasing
                        
    -7.8%
                Growth
            
            Strong, steady demand driven by buyers seeking visible anti-aging benefits (fine-line reduction, hydration, preventative care) and replenishable skincare routines. The $15–$26 price band is accessible and competitive, making it a low-friction add-to-cart and a viable basket-builder alongside cleansers, serums, and SPF
Beauty & Health
                                    Increasing
                        
    634.5%
                Growth
            
            Broad, replenishable personal-care essentials with wide appeal draw steady traffic and repeat purchases. The $9–$24 price point is impulse-friendly, enabling add‑to‑cart behavior, multi‑unit orders, and bundling to lift AOV; it also supports trial of new SKUs with low risk for both buyers and sellers
Charcoal Soap
                                    Increasing
                        
    24.1%
                Growth
            
            Buyers gravitate to this item for deep-cleansing and oil-control benefits, and its “natural/activated charcoal” positioning aligns with ingredient-conscious skincare trends. The $9–$19 price band fits impulse add-ons and bundles, supports multipacks, and can drive repeat purchases, helping lift AOV without heavy discounting
Vitamin C Serum
                                    Increasing
                        
    9.7%
                Growth
            
            Buyers gravitate to this serum for brightening and more even-looking skin tone, antioxidant support, and easy fit into daily skincare routines—making it a repeat-purchase staple and a strong entry point for routine bundles. The $16–$38 price band hits a mass-premium sweet spot suitable for gifting and trial, driving solid conversion without heavy discounting
Makeup & Cosmetics
                                    Increasing
                        
    205.5%
                Growth
            
            Broad, evergreen demand driven by daily use, self-expression, and replenishment cycles. Low price points ($6–$13) encourage trial and impulse buys, enabling high basket attach via bundles, shade variations, and add-ons
Eye Shadow
                                    Increasing
                        
    3.7%
                Growth
            
            Strong buyer appeal as an affordable, high-rotation beauty staple that enables everyday and special-occasion looks. Wide shade/finish variety encourages multi-item carts and repeat purchases as buyers experiment with colors and trends
Tallow Cream
                                    Decreasing
                        
    -19.6%
                Growth
            
            Draws steady interest from buyers who want simple, natural-ingredient moisturizers with a rich, nourishing feel. Serves a niche that prioritizes minimal formulations and traditional skincare alternatives, making it a strong add for differentiation and repeat purchase potential in an eCommerce store
Magnetic Lashes
                                    Increasing
                        
    182%
                Growth
            
            Buyers choose this for quick, glue-free application, reusability, and customizable looks for everyday wear and events. The $9–$15 price point encourages impulse purchases and trial, with style variety (length, volume) helping match preferences and drive multi-unit carts
Collagen Mask
                                    Decreasing
                        
    -34.2%
                Growth
            
            A quick, at‑home skincare treatment that buyers choose for hydration and plumping, visible skin refresh, and self‑care moments—making it an easy add‑to‑cart. The $10–$22 price point supports impulse buys, bundling, and multipacks, with repeat purchase potential that can lift AOV and subscription reorders
Moisturizers
                                    Decreasing
                        
    -21.6%
                Growth
            
            Broad appeal, daily-use necessity with strong repeat purchase behavior; addresses dryness and skin comfort, making it a staple buyers replenish year-round. The $14–$28 price band supports basket-building and entry-level conversions, with room for tiering by skin type and texture
Sea Moss Mask
                                    Decreasing
                        
    -25.6%
                Growth
            
            Natural, mineral-rich masks are attractive to buyers seeking clean, hydrating, soothing skincare and self-care add-ons. The $15–$30 price point sits in an impulse-friendly, giftable range and works well in bundles with cleansers/toners or as an upsell to raise AOV
Lash Clusters
                                    Decreasing
                        
    -18.2%
                Growth
            
            Appeals to buyers seeking salon-like, customizable lash looks at home at an accessible $9–$13 price point, supporting impulse buys and repeat purchase behavior. Strong visual transformation makes it highly promotable via before/after images and short tutorials; easy upsells include adhesive, applicator tools, and removers to lift AOV
Neutrogena
                                    Increasing
                        
    60%
                Growth
            
            Mass-market skincare line with broad brand recognition, typically bought for everyday essentials like sunscreens, facial cleansers, and moisturizers. Attractive $10–$20 price point supports add-on purchases and repeat replenishment, making it a reliable basket builder with wide demographic appeal and steady year-round baseline demand
Facial Mask
                                    Increasing
                        
    70.8%
                Growth
            
            Appeals to buyers seeking quick, affordable self‑care and visible skincare benefits (hydration, brightening, clarifying) without a full salon routine. Broad audience fit, strong repeat‑purchase behavior as a consumable, and good discovery through beauty trends and UGC
Natural Skin Care
                                    Decreasing
                        
    -5.8%
                Growth
            
            Buyer interest is driven by ingredient transparency, gentle formulas suited for sensitive skin, and perceived eco- and cruelty-conscious values. The $14–$23 price point fits add-to-cart behavior, supports bundling and sampling strategies, and encourages repeat purchasing, helping lift LTV without heavy discounting
Mascara
                                    Increasing
                        
    34.6%
                Growth
            
            High-frequency, everyday beauty item with broad appeal and clear value at a $8–$26 price point. Buyers seek lengthening/volumizing and waterproof options, making variant breadth important
Face Cleansing Oil
                                    Decreasing
                        
    -23%
                Growth
            
            Appeals to buyers seeking a gentle, non-stripping cleanse that efficiently removes makeup and SPF, with broad appeal to dry or sensitive skin types and those following double-cleansing routines. It’s a replenishable consumable, encouraging repeat purchases, and the $15–$25 price range fits mid-tier skincare baskets without friction, making it easy to add to carts and bundles
Eyelash
                                    Increasing
                        
    0.1%
                Growth
            
            Affordable beauty accessory with strong visual impact and low purchase friction. Buyers choose it to enhance everyday and event makeup looks; at $9–$11 it fits impulse add-to-cart and repeat purchase behavior
Facial Care
                                    Decreasing
                        
    -0.6%
                Growth
            
            Broad, steady demand driven by daily-use routines and replenishment makes this a reliable cart-builder. Buyers look for solutions across common needs (hydration, breakouts, anti‑aging), and the $10–$20 price band supports impulse adds and bundling to lift AOV