Moisturizers Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Broad appeal, daily-use necessity with strong repeat purchase behavior; addresses dryness and skin comfort, making it a staple buyers replenish year-round. The $14–$28 price band supports basket-building and entry-level conversions, with room for tiering by skin type and texture. Compact, easy to ship, and suited to bundling/cross-sell with cleansers and serums; straightforward listing content focusing on benefits and skin types typically drives conversions. Seasonal high lands in January, driven by cold-weather dryness; sellers should stage inventory and campaigns by November. With the current month in August, begin assortment planning and SEO now, test hero SKUs in September–October, and scale for Q4 into the January peak. Ensure compliant ingredient labeling and avoid unsupported claims; consider multipacks and giftable sets to lift AOV ahead of the seasonal spike.
Key details
  • $19
  • $14 - $28
Relative Interest
 
Seasonality
High Month Jan
Low Month Sep
Dropship products for Moisturizers

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Miracle Complexion Makeup Blender Sponge for Dewy Finish
Miracle Complexion Makeup Blender Sponge for Dewy Finish
USD $17.5
Multi Function Lotion and Sunscreen Applicator Brush
Multi Function Lotion and Sunscreen Applicator Brush
USD $25.97
Gentle Oatmeal Dog Shampoo with Chamomile Buttermilk Scent
Gentle Oatmeal Dog Shampoo with Chamomile Buttermilk Scent
USD $25.99
Sunrise Sunset Miracle Makeup Blender Sponge for Dewy Finish
Sunrise Sunset Miracle Makeup Blender Sponge for Dewy Finish
USD $19.81
Oxygen Facial Moisturizer Hydrodermabrasion Device
Oxygen Facial Moisturizer Hydrodermabrasion Device
USD $679.2
Nourishing Whipped Vanilla Beef Tallow Moisturizer
Nourishing Whipped Vanilla Beef Tallow Moisturizer
USD $18.22
Skin Barrier Repair and Moisturizer Beauty Machine
Skin Barrier Repair and Moisturizer Beauty Machine
USD $364.71
Natural Paw Balm for Dogs and Cats Moisturizer
Natural Paw Balm for Dogs and Cats Moisturizer
USD $0
10 in 1 Aqua Peeling Facial Moisturizer Machine
10 in 1 Aqua Peeling Facial Moisturizer Machine
USD $293.27
EELHOE 30ml Skin Care Essence Tanning Cream
EELHOE 30ml Skin Care Essence Tanning Cream
USD $8.2
Top suppliers for “Moisturizers”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Engaged in the beauty and wellness industry, this supplier has established a reputation for providing high-quality natural skincare products from Morocco and beyond since 2009. Trusted by international hotels, cruise lines, spas, and retailers, they are committed to delivering fresh and organic treatments tailored to professional needs. Recognizing the diverse demands of their clientele, this supplier offers products in various formats, accommodating everything from small retail packages to larger quantities suitable for spas and hotels. Their flexible offerings include 30-kilo barrels and 5-kilo buckets, ensuring that businesses of any size can access premium skincare solutions. With a focus on convenience, they provide an easy ordering process with no minimum order quantity and options for drop-shipping. Businesses looking to enhance their brand can benefit from custom branding solutions, including the opportunity to launch their own retail brand with unique packaging. The supplier stands out for its commitment to customer service, providing personal account managers to assist with any needs and ensure seamless transactions. Their Moroccan Hammam products are particularly popular, offering an authentic experience that aligns with modern beauty rituals. To explore their extensive catalog of wholesale Moroccan beauty products and discover how they can enhance your business offerings, please visit their website or contact them directly for more detailed information.
Not available
Supplier name
 
Manufacturers
Operating within the landscaping and agriculture industry, this supplier specializes in advanced moisture management technologies. Their flagship products are designed to support plant growth while conserving water, making them essential tools for professionals in various fields, including golf course management, agriculture, and residential landscaping. By utilizing their innovative moisture retention solutions, users can expect to reduce watering frequency and improve the overall health of their landscapes. Notably, their products have been scientifically proven to enhance seed germination rates and boost nutrient uptake — factors that are critical for maintaining lush, vibrant green spaces even in drought conditions. This supplier’s offerings cater to a diverse clientele, ranging from landscape professionals to homeowners, providing effective solutions for various growing needs. The technologies employed not only assist in managing soil moisture but also aid in alleviating stress on plants during dry spells or water restrictions. Moreover, their commitment to sustainability and water conservation positions them as a valuable partner in the fight against climate challenges affecting landscaping and agriculture. Interested parties can explore the full range of products and benefits on their website or get in touch directly for more detailed inquiries.
Not available
Supplier name
 
Wholesalers, Manufacturers
This supplier is a Canadian cosmetic company specializing in health and skin care products. Founded in 2015 and headquartered in Alberta, Canada, its main focus is Research, development, and innovation concentrating mainly on skin care products and protection and prevention against harmful air pollutants. They ship internationally and they accept PayPal and major credit cards as safe payment methods. Products are offered at wholesale cost to retailers with a valid sales permit ID for the purpose of resale only. In order to purchase a wholesale product, certain criteria must be met. Any skin care professional purchasing must have professional and/or general liability insurance. Depending on stock levels, fulfillment can take 24 to 48 hours, Monday thru Thursday. Orders placed on Friday may be shipped the following Monday. Back-ordered items may take up to 12 weeks to arrive. We do not auto ship back ordered items. Additional shipping charges may apply. Shipping charges are based on the total weight of the products. All orders are shipped UPS. If you have special shipping requests or expedited service, please let us know at the time of your order. A handling fee is added to all orders that do not meet the wholesale minimum requirement. International orders must comply with any terms, taxes, and tariffs. Send a direct message to Michael Wong via mwong@aquaskincare.ca for orders and dealership inquiries.
Aqua+ Skincare
Supplier name
 
Wholesalers
Within the home fragrance industry, this supplier stands out by offering a diverse range of premium products that enhance the ambiance of any space. Their portfolio includes scented candles, diffusers, potpourri, room and linen sprays, and bath products, all crafted with high-quality natural and essential oils. Each product is designed to elevate the senses and provide a luxurious experience for the customers. Their commitment to quality is evident in their selection of ingredients and the elegant packaging of their products. The company also offers vegan and cruelty-free options, aligning with modern ethical standards. These products are perfect for both personal indulgence and gifting, with options available for every budget. Customers can choose from a variety of fragrances, such as lavender and rosemary, Mediterranean jasmine, and golden cassis, ensuring there is a scent to suit every preference. Their well-curated collections and best-selling items demonstrate their expertise and understanding of the market’s demands. For more detailed information and to explore their full range of offerings, please visit the website or reach out directly.
Monique Lhuillier, Aera, Agraria
Supplier name
 
Dropshippers
Operating within the beauty and personal care sector, this company provides an exceptional opportunity for entrepreneurs to build their own private label cosmetic brands. With a focus on high-quality products, they offer a diverse array of items, including skincare, hair care, and makeup. By eliminating the need for inventory and upfront costs, they streamline the process of launching a beauty brand. Their platform empowers users to create custom formulations, add personal branding, and choose from over 450 ready-to-sell products. Collaborating with experienced beauty experts, they ensure entrepreneurs receive the guidance needed to navigate the beauty market successfully. The company also emphasizes sustainability, offering vegan and cruelty-free products while maintaining a commitment to excellence in product quality. Their easy-to-use app and on-demand fulfillment services ensure a seamless experience for users. Entrepreneurs can explore different pricing tiers that cater to their specific needs, whether they're just starting or looking to scale their existing brands. Thanks to dedicated customer support and educational resources, clients can enhance their knowledge and strategies in beauty marketing and e-commerce. With a vision that prioritizes convenience and innovation, this company represents the modern approach to beauty branding. For more detailed information about their extensive offerings and how to start a beauty line, please visit their website or contact them directly.
Not available
Supplier name
 
Manufacturers
The skincare manufacturing industry provides comprehensive turnkey private label services and custom formulations for emerging and established brands, medical professionals, spas, salons, and online retailers. The Innovation Team collaborates closely with partners to develop unique, highly-effective products packaged in premium, ready-to-launch containers. Operating from a state-of-the-art, 100,000 square foot facility in Boca Raton, Florida, the Production Team strictly adheres to GMP standards in formulation, production, and post-product processes. The facility is ISO 22716 certified and FDA-registered, ensuring the highest quality manufacturing capabilities. Brands seeking distinctive formulations can leverage the expertise of an in-house team of R&D Specialists. From concept to shelf, the team can craft tailored formulations, whether it be a cleanser, exfoliator, moisturizer, or treatment product. The company emphasizes competitive advantage and commercial value through dynamic, results-driven formulations, creative collaboration, and streamlined product development for accelerated market entry. They offer advanced manufacturing capabilities that surpass expectations and deliver superior solutions. Their product offerings cater to various needs, including in-stock products ideal for startups and emerging brands, high-tech and medical-grade products for dermatologists, medspas, and plastic surgeons, as well as organic, clean, and natural brands aiming for pure formulations. For more information, visit the website or contact directly.
Cosmeticsolutions
Supplier name
 
Wholesalers
This supplier specializes in the beauty and personal care sector, providing an extensive selection of high-quality skincare and cosmetic products. The diverse range includes items suitable for various skin types and concerns, emphasizing both effectiveness and luxury. With a commitment to excellence, the supplier collaborates with renowned brands to offer innovative and trendy products that follow the latest industry standards. Their catalog includes popular items from top cosmetics lines, ensuring that customers receive the best options available in the market. The supplier prides itself on exceptional customer service, with support available for inquiries and assistance navigating their large inventory of beauty solutions. Customers can discover selections that cater to their individual preferences, whether for daily use or special occasions. For a complete view of their offerings, customers are encouraged to visit the supplier's website or get in touch directly for personalized recommendations and further insights. Emphasizing both quality and variety, this supplier remains a go-to destination for beauty enthusiasts looking to elevate their skincare and makeup routines.
Christian Dior, Sk Ii, Lancome, Estee Lauder, Natural Beauty, Mori Beauty
Supplier name
 
Wholesalers, Manufacturers
Focused on the dynamic K-beauty industry, this supplier provides a wide array of meticulously selected beauty products that cater to the needs of diverse customers. They emphasize clean, cruelty-free, and vegan formulations that support not only skin health but also sustainable practices. Their product range is designed to address specific skincare concerns, including acne, pigmentation, dehydration, and sensitivity. From revitalizing serums to soothing masks, the offerings encourage users to embrace their skin's natural beauty while enjoying high-quality, effective solutions. The supplier also prioritizes exceptional customer service, providing free samples with each order and flexibility in payment options to enhance the shopping experience. They proudly operate in the Netherlands and will serve customers across Europe, making it easier for individuals to access premium K-beauty products. To explore the full range of offerings and find the ideal solutions for your skincare routine, visit their website or contact them directly for any inquiries.
Dr. Ceuracle, Pyunkang Yul, Mixsoon, Beauty Of Joseon, Haruharu Wonder, Skin1004, Kaine, Heimish, Mary & May, Isntree, Dr. Althea, Torriden, Benton, I'm From, Tia'm, Anua, The Plant Base, Herbloom, Efilow<span class="list-helper-toggle-more-text"> and <a href="#">25 more</a></span><span class="list-helper-more-text d-none">, Celimax, Biodance, House Of Hur, Medicube, Milk Touch, Sioris, Vt Cosmetics, Hyggee, Vegreen, Bidalli, Manyo Factory, Meisani, Coos Cosmetics, Deardot, Dew Dap, Equlib, Hue Calm, Luque, Ond, One Thing, P'lab, Slowpure, S.nature, Sungboon, Treecell</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
This supplier is a pioneer in the cosmetics sector, uniquely focusing on 100% smear-proof and waterproof makeup solutions. By utilizing natural, organic, vegan, and kosher botanical ingredients, they provide consumers with semi-permanent cosmetic options that prioritize health and sustainability without compromising quality or performance. Their innovative product lines include an exclusive three-product lip kit system that guarantees all-day wear, allowing users to feel empowered and beautiful without frequent touch-ups. This commitment to creating guilt-free cosmetics is evident in every product, which is meticulously handcrafted in the USA. In addition to being cruelty-free and never tested on animals, the supplier stands as a responsible choice for consumers who value ethical beauty products. Their distinctive formulations are designed to enhance natural beauty while ensuring longevity and ease of use, enabling customers to apply their makeup and focus on enjoying their day. With a complete lineup of unique color cosmetics, the supplier continues to elevate the standard for makeup essentials, ensuring that customers can enjoy vibrant hues that withstand the test of time. Explore their extensive range of 100% smear-proof color cosmetics for a transformative experience in beauty. For further information, please visit the website or reach out directly.
Lip Ink
Supplier name
 
Manufacturers
Operating within the dynamic cosmetics industry, this supplier stands out as a premier manufacturer of color cosmetics, dedicating their expertise to the unique needs of beauty brands. Their specialization encompasses a diverse range of products, from vibrant lipsticks and foundations to eye shadows and pressed powders, all proudly made in the USA. The supplier is passionate about the Clean Beauty Movement, using ethically sourced ingredients and sustainable practices. Their formulations are carefully crafted to align with high standards, ensuring quality, performance, and the well-being of both consumers and the environment. This commitment resonates with retailers and brands seeking to provide non-toxic and cruelty-free options to their customers. In addition to color cosmetics, they offer a broad selection of skincare and personal care products, available under one roof. Their reputation is built on trust, reliability, and a partnership-oriented approach, making them an ideal choice for businesses looking to enhance their product lines. With over 20 years of experience, the supplier fosters strong relationships with their clients, offering tailored solutions that empower businesses to thrive. Their capacity for customization, quick shipping, and flexible order sizes ensures clients get the support they need to stay competitive. For those interested in discovering more about this supplier and exploring their extensive product offerings, they encourage potential partners to visit the website or contact them directly for further information. Join them in shaping the future of beauty with innovative products that prioritize ethics and quality.
Not available

Related products

Pedicure
Increasing
64.3% Growth
Buyer interest is driven by at-home foot and nail care, summer footwear visibility, and low-cost self-care. The $8–$23 price band supports impulse add‑to‑cart behavior and giftable bundles, making it a simple, high-appeal addition for an eCommerce catalog
Teeth Whiten
Increasing
7.1% Growth
Buyers want a whiter smile with quick, visible results at home, avoiding the cost and hassle of in-office treatments. The $14–$33 price point supports broad appeal and easy add-to-cart behavior, making it a solid conversion driver within personal-care/beauty
Gel Nail Polish
Increasing
4.8% Growth
Buyers are drawn to its long-wear, chip-resistant finish and salon-like results at home, making it a low-risk, giftable beauty staple that supports frequent color refreshes and repeat purchases. The $7–$15 price range fits impulse buying and bundling strategies (e
Makeup Bags
Increasing
3.6% Growth
Strong everyday utility and giftability drive demand: buyers use these to organize daily essentials and for travel, and they’re easy, low-risk gifts. The $10–$20 price point supports impulse buys, add‑ons, and bundling with beauty items, with broad appeal across age groups and gifting occasions
Gel Nail
Increasing
1.8% Growth
Buyers seek long-wear, high-gloss manicures at home with a salon-like finish at a lower cost, making this a repeat-purchase, shade-stacking category. The $8–$15 price point fits impulse add-ons, bundles, and upsells, with durability and trend-driven colors driving conversions
Peel Off Lip Stain
Decreasing
-13.5% Growth
Buyers gravitate to this for long-wear, transfer-resistant color and the novelty/visual appeal of the peel-off application, which performs well in heat and humidity and lends itself to short-form video. At a $7–$10 price point, it works as an impulse add-on and bundle-friendly item to lift AOV without increasing shipping costs much
Eye Shadow
Increasing
3.7% Growth
Strong buyer appeal as an affordable, high-rotation beauty staple that enables everyday and special-occasion looks. Wide shade/finish variety encourages multi-item carts and repeat purchases as buyers experiment with colors and trends
Nail Care Products
Increasing
25.4% Growth
Buyers are drawn to affordable at‑home grooming and self‑care between salon visits, with a $6–$19 price point supporting impulse buys, add‑ons, and repeat purchases. Broad appeal and replenishment cycles make this category reliable for driving basket attachment in beauty and personal care carts
Ginseng Cleansing Oil
Decreasing
-37.9% Growth
Lightweight oil cleanser that dissolves makeup, sunscreen, and daily buildup—popular with buyers who double-cleanse and want a gentle, non‑stripping first step, especially as weather turns drier. The $15–$29 price point is accessible and conversion-friendly for both trial and replenishment, making it a versatile addition for a skincare-focused eCommerce store
Organic Makeup
Increasing
18.1% Growth
Appeals to ingredient-conscious buyers seeking “cleaner” beauty options and giftable items. The $10–$27 price band sits in an impulse-friendly, mid-low range that supports trial, multi-unit carts, and bundled sets
Makeup & Cosmetics
Increasing
205.5% Growth
Broad, evergreen demand driven by daily use, self-expression, and replenishment cycles. Low price points ($6–$13) encourage trial and impulse buys, enabling high basket attach via bundles, shade variations, and add-ons
Nail Art
Increasing
50.6% Growth
Appeals to buyers as an affordable beauty upgrade and self-expression accessory; commonly used for events, parties, and gifting. At $7–$10, it fits impulse-buy behavior, raises AOV as an add-on, and encourages repeat purchases through style variety
Lash Clusters
Decreasing
-18.2% Growth
Appeals to buyers seeking salon-like, customizable lash looks at home at an accessible $9–$13 price point, supporting impulse buys and repeat purchase behavior. Strong visual transformation makes it highly promotable via before/after images and short tutorials; easy upsells include adhesive, applicator tools, and removers to lift AOV
Facial Mask
Increasing
70.8% Growth
Appeals to buyers seeking quick, affordable self‑care and visible skincare benefits (hydration, brightening, clarifying) without a full salon routine. Broad audience fit, strong repeat‑purchase behavior as a consumable, and good discovery through beauty trends and UGC
Gold Mask
Decreasing
-21.3% Growth
Appeals to buyers as an affordable, giftable “luxury” skincare treat and impulse add-on; the festive look drives novelty and self-care purchases. The $10–$20 price point fits stocking stuffers and bundle-building, helping lift AOV when paired with skincare sets or multi-packs
Tanning Gel
Increasing
498.3% Growth
Drives seasonal demand from buyers seeking a sun‑kissed look during warm months and vacations. At $10–$18, it fits impulse price points and works as an easy add‑on in beauty/suncare carts, lifting AOV with minimal friction
Skin Care Products
Increasing
2.4% Growth
Repeat-purchase, daily-use category with broad appeal; buyers seek hydration, acne care, and anti‑aging outcomes. The $13–$21 price band supports impulse and replenishment buys, routine bundling, cross‑sell, and frequent promos, making it a dependable basket builder in an eCommerce store
Magnetic Lashes
Increasing
182% Growth
Buyers choose this for quick, glue-free application, reusability, and customizable looks for everyday wear and events. The $9–$15 price point encourages impulse purchases and trial, with style variety (length, volume) helping match preferences and drive multi-unit carts
Elizabeth Arden
Increasing
11.8% Growth
Well-known prestige beauty line with strong brand recognition that drives trust, gifting, and replenishment purchases. The $28–$80 price range hits an accessible-luxury sweet spot, enabling entry-level buys and bundling into giftable sets
Glycolic Acid Exfoliating Toner
Decreasing
-7.8% Growth
A glycolic acid AHA toner is a high-interest skincare staple for buyers seeking brighter tone, smoother texture, and help with clogged pores and dullness—benefits that are widely understood and searched. The accessible $10–$19 price encourages trial and add-to-cart, with strong replenishment potential since it’s used routinely, supporting subscriptions and bundles
Feedback