Fragrance Oils - Monday Market of the Week

This week’s niche will definitely give you the sweet smell of success! Fragrance oils are extracts that come from plants, tress, and flowers as well as from artificial and synthetic scents. These are commonly used in home-scents, perfumes, soaps, candles and aromatherapy.

Let’s check just how sweet the smell of success is using our very own SaleHoo Research Lab.

Sell-through Rate: Did you really find a hot niche?

The sell-through rate is not the only factor to consider when selecting what to sell but it is one of the key indicators, so make sure your products have a sell-through rate of 50% or higher. 

As of September 2012,  fragrance oils had a sell-through rate of 52.61% which shows that we found a promising product.

Median End Price: Is there enough room for profit?

The median end price of fragrance oils is $13.31. Please note that the median end price on eBay can be ambiguous. This is because the median end price is for all listings of fragrance oils as well as accessories which can include bulk listings. These bulk listings can sell two or more fragrance oils in a single listing. This can skew our data.

To get a more accurate price or price range we can refer to the snapshot, which shows the average price of fragrance oils is $12. While the Buy It Now price is $22.00. This provides some important clues about how to create your listings if you sell fragrance oils! 

Total Listings, Total Bids and Total Sellers: How viable is your market?

As of last month there were 920 listings made by an average of 710 sellers. The market may seem competitive, but check out the total number of bids placed!   For the entire month of September there were at least 2004 bids made for fragrance oils.

Are you starting to consider this week’s niche?

Data Trends: Are sellers hitting their target?

The highest total revenue for September there $10,036.82 while the lowest total revenue recorded was $2224.06 which may seem a bit low but if you check our graph above you can see that on most days sales don’t drop lower than $500.00.

Going beyond eBay: How popular are fragrance oils online?

It’s now time to consult our very own free SEO software, Traffic Travis if fragrance oils sells just as well outside eBay. You can download your own copy by visiting

What do these numbers mean?

Notice how a single letter can affect the amount of traffic you can direct to your store when in fact both keywords are essentially the same product.

Based on the quick keyword research we did, we can see that there are currently 4,400 searches globally and 2,900 searches in the US for a fragrance oils. Using proper SEO techniques you can certainly direct traffic to your online store and eBay listings.

Trusted fragrance oils wholesale suppliers

Fragrance oils supplier #1

A wholesale company that offers the highest quality culinary herbs and spices, extracts, teas, dehydrated vegetables, nuts, seeds, botanicals and essential oils. Their customers range from individuals who order by the pound, to restaurants, food co-ops, and health food stores, who order in much larger quantities. They also offer a large assortment of bulk potpourri ingredients and fragrance oils to either the home or professional crafter. They accept Visa, MasterCard, Discover and American Express. Sales tax applies to orders shipped within the state of Massachusetts unless valid resale information is provided.

View their SaleHoo listing (requires SaleHoo account)

Fragrance oils supplier #2

Offers candle and soap making supplies, melt and pour soap bases, fragrance oils, incense supplies and cosmetic supplies. They service the candle, soap, cosmetic and toiletries industries with raw ingredient supplies; shipping to the continental US, Hawaii, Alaska, APO bases, US Territories, Mexico, Puerto Rico, Canada, Great Britain, New Zealand and Australia. They accept credit cards - American Express, Discover, MasterCard or Visa, as well as PayPal. Sales tax applies to all Ohio purchases unless a valid Ohio Tax Exemption certificate, or a vendor's license, with a completed blanket exemption form is provided.

View their SaleHoo listing (requires SaleHoo account)

Fragrance oils supplier #3

A soy candle manufacturing company located at the sunny gulf coast of Florida in the city of Largo. They accept payment for orders through credit cards - Visa, MasterCard, Discover and American Express. They ship to international destinations.

View their SaleHoo listing (requires SaleHoo account)

Fragrance oils supplier #4

They offer fine quality perfume oil, fragrance oil, and body oil. They carry thousands of designer inspired and traditional fragrances. Quantity discounts are available, mix and match in any size fragrances. Payment methods accepted are credit cards (Visa, MasterCard, Discover and American Express), PayPal, as well as checks and money orders. They offer drop-shipping services at no additional charge.

View their SaleHoo listing (requires SaleHoo account)

To access our list of fragrance oils wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now. 

Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today

See you next Monday!


Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.


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Comments (4)

  Already a member? Login to comment
Blair on 22:29 22 Oct
Right on target, Thanks
Richelle Monfort on 5:22 23 Oct
You're welcome, Blair! Hope this niche works out for you :) Cheers
Kim Rakosky on 2:09 26 Oct
Thanks for these resources. I am leaning toward a business that will use this type of supplier. I've already found a supplier from Salehoo, Save On Scents, that I ordered from and was very pleased with. I just posted a review.
Richelle Monfort on 0:46 30 Oct
Hello Meowmama, Thanks for your support and feedback! Should you need help withe naything please feel free to let us know! Cheers :)


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